In 2025, if you are not automating your Pinterest strategy, you are already behind the curve. Every other top creator, business, and brand knows that the real strategy isn’t just about saving time but creating a system that works while you focus on bigger moves.
Well, buckle up, guys. Today, we will take on a whirlwind of 9 of the most powerful Pinterest automation tools. These tools are not your grandma’s pinning software; they are the holy grail for top pinners and brands that dominate the landscape.
These tools will take your Pinterest success from “meh” to magnificent with smarter scheduling, deeper analytics, and engagement that doesn’t quit. This software will make you forget Pinterest hacks or surface-level advice as they have an insider guide to level up your Pinterest marketing like a pro.
Top Pinterest Automation Tools at a Glance
To help you cut through the noise, we have compiled a comprehensive comparison table that breaks down the top 5 Pinterets scheduling software features. This will make it easy for you to navigate the daunting process of selecting the right tool.
 SocialPilot |
 Metricool |
 SocialBee |
 Sprout Social |
 Buffer |
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| Pricing | Starts at $25/month | Starts at $38/month | Starts at $175/month | Starts at $199/month | Starts at $36/month |
| Best for | Agencies & Small Businesses | Mid-sized Businesses | Brands & Enterprises | Brands & Enterprises | Brands & Enterprises |
| Social Profiles | 10 | 10 | 5 | 5 | 6 |
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| Try for free | Learn more | Learn more | Learn more | Learn more | |
9 Pinterest Automation Tools to Save Your Time
Best Pinterest Automation Tool for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
Star Rating:
4.5 stars on G2 & 4.4 stars on Capterra.
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
Key Features:
- Bulk scheduling of pins
- Visual content calendar
- Multiple Pinterest account management
- Content categorization
- RSS feeds for automatic content curation
- Analytics for performance tracking
- White-label solutions for brand customization
- Social inbox for managing interactions
- Content library for storing and reusing pins
- AI-driven content suggestions
Pros
- SocialPilot’s user-friendly interface simplifies the scheduling process, making it easy to navigate.
- The platform enhances efficiency by enabling the scheduling of multiple pins at once.
- SocialPilot offers a range of affordable pricing options tailored to meet the needs of different business sizes.
Derrick M.
I’ve been using SocialPilot for my social media management, and I must say, it’s been a great help. It’s incredibly user-friendly, so I didn’t have any trouble getting started. What I love most is how easy it makes scheduling posts across different platforms. Whenever I’ve had questions, their support team has been really responsive. It’s definitely made managing social media less of a hassle for us.
Cons
- There are intermittent issues where scheduled pins fail to post as expected.
- The tool offers limited third-party integrations, which can be a drawback for users needing comprehensive Pinterest scheduling capabilities.
Courtney L.
The only part I dislike is that I sometimes get error messages due to the image ratios for Instagram. It would be nice if this formateed automatically.
Our Experience:
If you are serious about dominating Pinterest, SocialPilot is one of the social media scheduling tools you should not ignore. On the one hand, it is famous for being a powerhouse built for marketers and agencies who demand excellence and efficiency, while on the other hand, it ensures you turn good enough into excellent. Here’s how SocialPilot empowers you to manage Pinterest like a pro.
Scheduling with Bulk Tools and Calendars
SocialPilot’s Bulk Scheduling feature is nothing short of a revolution. With it, you get to upload and schedule upto 500 pins on Pinterest at once; just Tailor their Posting Time and Pinterest account to get the highest engagement. This is a savior for marketers managing a high content volume; it saves time and meets tactical brilliance.
Even the Visual Content Calendar is equally impressive. Every pin’s timing and displacement are laid out clearly. It’s a place to rearrange, fill gaps, and tweak the strategy in real time with drag-and-drop simplicity. It’s more than a calendar; it’s a map that ensures your content game is always on point.
Team Collaboration for Pinterest Pros
Unless you use SocialPilot, managing Pinterest as part of the team will be a nightmare. You get a Collaboration feature that transforms chaos into seamless coordination. Roles are clearly defined, workflows are streamlined, and approvals are a breeze. No more endless email chains or misplaced feedback.
This feature is a standout for agencies. Handling multiple clients and Pinterest accounts requires a tool that can handle complexity without sweat. SocialPilot delivers. It ensures your team stays aligned, your content stays consistent, and your clients stay impressed.
White-Label and AI for an Edge
SocialPilot’s White-Label feature lets you brand everything as your own, from dashboards to reports. Clients see professionalism as you maintain control with a feature like this to flex.
The newest launch, AI Pilot, is not just creating a buzz; it is tailored to be your creative assistant. Need captivating pin descriptions, optimized hashtags, or fresh ideas? Done. This tool doesn’t just save time; it elevates your content to Pinterest perfection.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
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$42.50/mo$50
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Social Media Management
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Overall Verdict:
SocialPilot rewards your seriousness about dominating Pinterest. Its combination of advanced features and an intuitive interface gives you the power to plan, execute, and curate like a pro, and it’s within your budget.
Best Pinterest Automation Software for:
Small to medium businesses, social media managers, agencies, and entrepreneurs
Star Rating:
4.8 on G2 & 4.6 on Capterra
Apps:
Android, iOS Mobile App, and Web Version.
Social Media Networks Supported:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, BlueSky.
Key Features:
- Content categorization
- Scheduling and calendar view
- Analytics to track
- Social media inbox
- RSS feed
- Workflow approvals
- Recycle evergreen content
- URL shortening
- Canva integration
- Bulk editing
Pros
- SocialBee recycles your evergreen content that keeps your pins active on Pinterest boards, reducing the need for constant updates.
- It schedules your pins by category to help organize and manage multiple boards more efficiently.
- SocialBee’s Canva integration simplifies the creation and uploading of pins, enhancing visual content workflow.
Franz S.
SocialBee is a no-brainer for us. I recommend it to every agency owner as well as to any entrepreneur who wants to put their brand awareness campaigns on social media on autopilot.
Cons
- SocialBee’s analytics capabilities for monitoring Pinterest’s performance are not as comprehensive as its competitors.
- Lacking a bulk scheduling feature, SocialBee may not be as time-efficient for users who need to manage large volumes of content.
- The free trial duration is shorter than average, limiting users’ ability to assess all the features fully.
Aimee M.
I was not that happy with the social media content created when I hired them. I think they are great for local business but didn’t fit my agency.
Our Experience:
SocialBee is a tool for automating Pinterest that is as efficient as effective. We discovered that it has tailored features to streamline your Pinterest marketing efforts and ensure your content reaches the right audience at the right time. Here is an in-depth look at what SocialBee offers:
Content Creation and Scheduling
SocialBee makes Pinterest content creation effortless, thanks to its Canva integration. You can design captivating visuals directly within the platform, saving time and ensuring consistency. The AI-powered post generator is another standout feature, helping craft engaging and optimized pin descriptions that resonate with your target audience.
Once the content is ready, SocialBee’s scheduling tool allows you to maintain a consistent posting, ensuring your pins are published when your audience is most active. Unlike some competitors, SocialBee lacks bulk scheduling capabilities, making handling large volumes of pins more time-consuming.
Content Management and Analytics
SocialBee’s content categorization system allows you to organize pins by theme or campaign, making tracking and execution straightforward. The ability to recycle evergreen content ensures your high-performing pins continue to drive value over time. Additionally, the visual content calendar offers a bird’s-eye view of your posting strategy, making adjustments easy.
On the analytics side, the dashboard provides critical insights into engagement rates and audience behavior, empowering you to refine your strategy based on performance data. Even though the analytics dashboard is useful, it doesn’t provide the depth or customization options some users might expect, especially for enterprise-level needs.
Pricing and Value
SocialBee has segregated its pricing plans into two segments, catering to solo entrepreneurs, small businesses, and larger and enterprise-level organizations. The Standard plans start at $29, and the Agency plans at $179.
Overall Verdict:
SocialBee is a comprehensive tool that elevates your Pinterest marketing efforts. Its seamless content creation and scheduling capabilities, robust content management, and insightful analytics make it an invaluable asset for marketers aiming to enhance their Pinterest presence.
Best Pinterest Automation Tool for:
Entrepreneurs, Medium to Big Businesses, and Large Enterprises.
Star Rating
4.5 on G2 & 4.4 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
Key Features:
- Advanced analytics
- Smart inbox
- Automated publishing for best time
- Content calendar
- Asset library
- Listening tools
- Custom workflows
- Competitor analysis
Pros
- Sprout’s social listening capabilities enable tracking prevailing trends, aiding in creating pertinent and engaging content.
- Sprout Social has a tool for team collaboration, such as workflows for approval, to enhance campaign management efficiency.
- Automatic scheduling facilitates posting at the most effective times, optimizing visibility and engagement.
Kavin V.
Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.
Cons
- Higher-tier pricing plans of Sprout Social can be costly, which may not be ideal for smaller businesses operating on tighter budgets.
- The comprehensive range of features offered by Sprut Social can initially seem daunting to those new to the tool.
- The duration of the free trial is brief, which may not provide enough time for a thorough assessment of Sprout Social’s full capabilities.
Amy H.
The one thing I wish Sprout could do better is separating organic vs paid social media results in reporting for all channels. There are workarounds, but would love if this became easier and one-click rather than having to put in more manual effort.
Our Experience:
Regarding Pinterest automation, Sprout Social positions itself as a comprehensive platform with relevant features integrated into its suite of tools. Its advanced functionalities are best suited for marketers willing to explore their depths.
Publishing and Scheduling
Sprout Social’s powerful publishing and scheduling tools make Pinterest management easy. The platform allows you to seamlessly draft, schedule, and publish pins across various Pinterest boards.
Its Optimal Send Times feature, powered by AI, ensures your content is shared at peak audience activity, maximizing engagement. This precision-focused approach transforms your scheduling into a strategic, high-impact effort that consistently delivers results.
Analytics and AI-Powered Insights
Sprout Social’s analytics deeply dive into your Pinterest performance, offering detailed insights into audience behavior, pin engagement, and demographics. Combined with AI-powered tools like Enhance by AI Assist, the platform streamlines content creation by generating captivating descriptions and optimizing stylistic elements.
This robust data and creative assistance combination enables marketers to fine-tune strategies and craft impactful, audience-focused Pinterest campaigns.
Pricing and Value
With pricing, Sprout Social has taken care of plans tailored to user needs. However, the pricing is unsuitable for new businesses and is mainly reasonable for brands and enterprises. The plan starts at $249/month and goes up to 499$ per month. Along with this, Sprout also has a custom plan for the most complex needs of the user.
Overall Verdict:
Sprout Social is not merely a tool; it’s a strategic addition to your Pinterest marketing endeavors. Its sophisticated features, from intelligent scheduling to insightful analytics and AI-driven content enhancement, empower you to execute a Pinterest strategy that is both efficient and effective. For professionals seeking to dominate their social media landscape, Sprout Social offers the expertise and functionality to achieve unparalleled success.
Best Pinterest Scheduling Software for:
Professionals, Marketers, and Large Enterprises.
Star Rating
4 on G2 & 4.4 on Capterra
Apps
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok.
Key Features:
- Automated pin scheduling and bulk uploads
- Detailed analytics
- Social media listening tools
- Team assignments and approval workflows
- Customizable streams
- Content Library
- Ad management capabilities
Pros
- Hootsuite offers a single dashboard that simplifies the management of Pinterest alongside other social networks, enhancing operational efficiency.
- Bulk scheduling allows users to strategically plan and execute extensive campaigns across various Pinterest boards, optimizing content delivery.
- Hootsuite provides in-depth analytics and reports that help monitor the effectiveness of pins and understand engagement patterns.
Verified User
Hootsuite provide many features in one app.Dashboard, analytics, scheduling capabilities,analytics, monitoring, etc. The app has a user-friendly interface as well.
Cons
- New users might initially find Hootusite’s interface overwhelming, requiring some adjustment time.
- Hootusite’s free version offers limited features, which may not suffice for more experienced marketers.
- Access to comprehensive features like in-depth analytics is gated behind paid subscriptions in Hootsuite.
Verified User
This is outrageous! Hootsuite is charging us an exorbitant amount – over $1,000 a month – for a service that barely meets our needs. We did our research and found several much more affordable options with way more integrations – features Hootsuite doesn’t even offer, like GBP integration & many more!
Our Experience:
Hootsuite is a widely recognized social media management platform that extends its services to Pinterest. Let’s explain what this tool offers and how it handles Pinterest automation specifically.
Scheduling and Publishing
Hootsuite’s scheduling tools make Pinterest management efficient and hassle-free. The platform lets you draft, schedule, and post pins across Pinterest boards, all from a single dashboard. The bulk scheduling feature saves time for high-volume content planners and ensures steady board activity.
With built-in recommendations for optimal posting times, Hootsuite helps you reach your audience when engagement is likely to peak. It’s a straightforward, time-saving approach to keeping your Pinterest content consistent and effective.
Analytics for Data-Driven Strategy
Hootsuite provides an in-depth analytics suite to measure Pinterest performance. The platform tracks metrics like impressions, clicks, and saves, clearly showing what resonates with your audience. These insights allow you to refine your strategy, focusing on high-performing pins and content types.
Additionally, its unified reporting enables you to evaluate Pinterest’s performance alongside other social channels, streamlining cross-platform strategy development. Hootsuite’s analytics are reliable for marketers seeking actionable data to optimize their Pinterest presence.
Pricing and Value
Hootsuite price plans may not be for everyone, but there is a 30-day free trial for each plan to help you make an informed decision. It has two plans starting at $249/month. You can always go for a higher custom plan if you do not find your specific needs in these plans.
Overall Verdict:
Hootsuite effectively handles Pinterest automation, especially for users managing multiple platforms. While it excels in scheduling and analytics, its broader focus might lack the Pinterest-specific nuances that dedicated tools provide. If you’re looking for a tool to streamline operations across various social platforms, Hootsuite is a solid choice with reliable performance.
Best Pinterest Automation Platform for:
Marketing Agencies, Individuals, and Small and Medium Businesses.
Star Rating:
4.3 on G2
Apps:
Android and iOS Mobile App and Web Version.
Social Media Channels Supported:
Facebook, Instagram, and Pinterest.
Key Features:
- SmartSchedule
- Detailed analytics
- Bulk scheduling
- Hashtag suggestions
- Calendar view
- Multiple Pinterest account management
Pros
- Tailwind’s scheduling and auto-publishing tools are designed to be effective and easy to use when managing Pinterest content.
- The platform recommends hashtags that can enhance the visibility of your Pinterest posts.
- Tailwind offers a feature that allows users to preview their Pinterest feed, assisting in achieving a more cohesive visual layout.
Verified User in Consumer Services.
The best feature of Tailwind was the ability to batch schedule Pins to Pinterest. Additionally, the SmartSchedule feature was helpful to an extent. Their marketing materials around Pinterest were also useful when Pinterest was more popular for my business niche.
Cons
- Tailwind’s analytics features for Pinterest are relatively basic compared to other more budget-friendly tools.
- The Tailwind app for mobile devices could be improved in intuitiveness and should include all necessary features for Pinterest automation.
Kate B.
It could be due to the API, but its analytics are fairly limited, so I tend not to use these.
Our Experience:
Tailwind is a specialized tool for streamlining and enhancing your Pinterest marketing efforts. Its features are tailored to automate and optimize your pinning strategy, making it an essential asset for serious Pinterest marketers.
Scheduling and Publishing
Tailwind’s scheduling capabilities are robust, allowing users to plan and queue pins efficiently. The SmartSchedule feature analyzes your audience’s engagement patterns to determine optimal posting times, ensuring maximum visibility.
Bulk upload functionality enables the addition of multiple pins simultaneously, streamlining the content planning process. The drag-and-drop calendar interface provides a clear overview of your scheduled content, facilitating easy adjustments and strategic planning.
Creative Design and Community Engagement
Tailwind Create is an integrated design tool that assists in crafting visually appealing pins directly within the platform, eliminating the need for external design software. This feature simplifies the design process, allowing for the quick creation of professional-quality pins.
Additionally, Tailwind Communities (formerly known as Tribes) offers a collaborative environment where users can share content and engage with others in their niche, expanding reach and fostering community support.
Pricing Comparison
The division of Tailwind is in 4 plans, starting at $25/month for three social accounts and one user. Tailwind has an all-time free forever plan with limited features for three accounts.
Overall Verdict:
Tailwind is a comprehensive solution for Pinterest automation, combining intelligent scheduling, in-platform design capabilities, and community engagement tools. Its user-friendly interface and targeted features make it a valuable tool for marketers aiming to enhance their Pinterest presence effectively.
Best Pinterest Automation App for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.8 on G2 & 4.8 on Capterra
Apps:
Android, iOS Mobile App, and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Threads, Bluesky, Telegram, and TikTok.
Key Features:
- Bulk scheduling and auto-posting of pins
- Custom link in bio
- Visual calendar
- Advanced analytics
- Content recycling
- RSS feed automation
- AI-assist tools
- Media library
Pros
- Publer has a link in the bio, which enhances the potential for traffic conversion from Pinterest.
- Its extensive integration capabilities streamline social media management across platforms.
- It has advanced analytics that provides deep insights into content performance.
Pratik M.
It’s AI feature, we can create AI images and AI texts for every post. I use it to create Pinterest pins. Plus, we can also preview the post while creating it.
Cons
- Publer’s AI tools may only sometimes align perfectly with user content strategies, requiring manual adjustments.
- Its range of features makes Publer more expensive than other tools.
- Publer’s interface may be cluttered for users who focus only on Pinterest and do not need multi-platform support.
Barrie E.
The only thing is when setting up Pinterest it had to go through IFTTT. With the limitations now in IFTTT without possibly having to upgrade to pro with them, it would be useful to have a direct option for Pinterest.
Our Experience:
Publer is a comprehensive social media management platform that extends its functionalities to Pinterest. Its user-friendly interface and features make it a valuable asset for marketers aiming to maintain a consistent and engaging presence on Pinterest.
Scheduling and Publishing
Publer simplifies the process of scheduling pins, allowing users to plan content and maintain a steady posting schedule. It can schedule up to 500 pins simultaneously, catering to small and larger businesses.
The platform supports bulk uploads, enabling users to import multiple images or videos simultaneously, which is particularly beneficial for extensive marketing campaigns. Additionally, Publer offers flexibility in choosing specific dates, times, and time zones for each pin, ensuring that content reaches the target audience at optimal moments.
Content Creation and Management
Beyond scheduling, Publer enhances content creation through integrations with design tools like Canva and VistaCreate. This integration allows users to craft visually appealing pins directly within the platform, streamlining the workflow and eliminating the need to switch between different applications.
Publer also provides features such as adding titles, descriptions, and external links to pins, facilitating comprehensive content management. The platform’s organized interface enables users to manage multiple Pinterest accounts efficiently, making it suitable for agencies and businesses handling various clients or brands.
Pricing and Value
Publer offers a Free Plan for up to 3 social accounts with limited features. The Professional Plan starts at $25/month with unlimited scheduling and bulk uploads. The Business Plan adds advanced analytics and team collaboration tools for larger teams.
Overall Verdict:
Publer stands out as a good option for automating Pinterest activities. It offers a blend of scheduling efficiency and content creation capabilities. By providing a centralized platform for managing multiple accounts and crafting engaging content, Publer empowers users to maintain an active and effective presence on Pinterest.
Best Pinterest Automation App for:
Businesses, Publishers, Non-profits, Mid-stage startup teams, Solopreneurs, and E-commerce.
Star Rating:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, Shopify, Threads, Mastodon, and TikTok.
Key Features:
- Multi-platform scheduling
- Tailored timing recommendations
- Analytics dashboard
- Image creator and editor
- Direct video and image pin scheduling
- Team collaboration tools
- Customizable post queues
- RSS feed integration
- Mobile app
Pros
- Buffer is straightforward, making pin scheduling simple for novices and seasoned professionals.
- It enables the scheduling of multiple boards simultaneously, streamlining the process and saving time for those managing Pinterest marketing.
- The analytics offered by Buffer are practical and informative, assisting companies in enhancing their strategies on Pinterest.
Jack H.
Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.
Cons
- The free version’s limited functionality might deter businesses from seeking more sophisticated tools.
- Buffer lacks bulk scheduling, which could be inconvenient for users who need to manage large volumes of content.
- Access to in-depth analytics and performance monitoring is gated behind premium subscription levels, which could lead to higher expenses.
Jordan W.
It is occasionally a little buggy with the page not loading so I have to refresh a couple times before loading everything.
Our Experience:
Buffer is a versatile social media management tool with Pinterest automation capabilities. Its user-friendly interface and cross-platform functionality make it a practical choice for managing Pinterest alongside other social media accounts.
Pins Scheduling and Publishing
Buffer makes Pinterest scheduling effortless. The platform allows users to plan and publish photo and video pins, ensuring a consistent posting schedule. Its drag-and-drop scheduling interface intuitively adjusts pin timings, giving users complete control over their content strategy.
Buffer’s scheduling capabilities are also designed for efficiency, allowing users to batch-schedule pins days or weeks in advance. Tailoring posting times for maximum audience engagement adds value, ensuring your pins perform optimally.
Content Organization and Analytics
Buffer’s ‘Create’ section is a hub for organizing and managing Pinterest content. Pinterest users can save ideas, draft pin descriptions, and categorize content, streamlining the planning process. The AI Assistant furthers this, helping generate ideas and optimize pin captions for better engagement.
Additionally, the ability to compare Pinterest metrics alongside other platforms ensures that Buffer is a comprehensive solution for social media optimization. For marketers, these analytics are an essential component of decision-making.
Pricing and Value
Buffer has four plans that include free lifetime plans with a few features. However, it does not have any analytics abilities. The paid plan starts at $36/month for one user with limited abilities.
Overall Verdict:
Buffer offers a cohesive solution for Pinterest automation, integrating scheduling, content organization, and analytics into a single platform. Its cross-posting capabilities and user-friendly design make it a valuable tool for efficiently managing Pinterest alongside other social media accounts.
Best Pinterest Automation App for:
Agencies, Small Businesses, and Creators.
Star Rating:
4.5 star (G2), and 4.8 star (Capterra).
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, Threads, LinkedIn, X (Twitter), Google Business, Pinterest, Twitch, and YouTube.
Key Features:
- Real-time analytics
- Automated publishing
- Optimization tips for posting times
- Multi-platform management
- Content planning and scheduling
- Audience Insights
- Competitor analysis
- Ad management
- Custom reports
- Hashtag performance tracking
Pros
- Metricool offers bulk scheduling for efficient management of extensive Pinterest campaigns, saving significant time for marketers.
- Analytics deliver crucial insights into how pins perform, aiding marketers in making informed, strategic decisions to enhance effectiveness.
- A visual content calendar simplifies organizing and managing the timing of pins, ensuring smooth campaign execution.
Celia Y.
The best thing about Metricool is that you can schedule all posts on different social networks, taking into account the peak activity times for each one. Additionally, the interface is very intuitive and easy to navigate.
Cons
- Deeper analytics are only accessible through more expensive plans, which could elevate costs for those seeking in-depth insights.
- The lack of compatibility with design tools such as Canva limits the ability to smoothly create pins.
- Advanced automation options, like evergreen content recycling, are absent within the platform.
Sam M.
The platform’s content review system is still a work in progress. They have added new features like the ability to send individual review requests for posts, however I would like the ability to send a review link to clients for our whole post calendar, not just the individual posts.
Our Experience:
Metricool is a tool that understands the balance between functionality and simplicity. For anyone looking to streamline their Pinterest efforts, Metricool offers a reliable and practical solution.
Scheduling and Publishing
Metricool makes Pinterest scheduling straightforward and efficient. Its bulk upload feature allows you to schedule multiple pins simultaneously, saving valuable time for larger social media campaigns. The intuitive drag-and-drop calendar provides a clear, visual overview of your content plan, making adjustments quick and hassle-free.
The tool’s precise time-zone configuration allows you to target global audiences effectively, ensuring your content reaches the right people at the right time. Whether managing a single Pinterest account or juggling multiple profiles, Metricool’s scheduling capabilities adapt to your needs seamlessly.
Analytics for Smarter Decisions
Metricool goes beyond basic tracking with its in-depth analytics, which clarifies your Pinterest performance. Every metric, from impressions and clicks to saves and engagement rates, is displayed user-friendly, helping you identify what works best.
Whether you’re presenting results to a client or refining your strategy, these reports simplify the process. Metricool’s analytics don’t just show you the numbers—they help you turn them into actionable insights, making it easier to fine-tune your content and achieve consistent growth on Pinterest.
Pricing and Value
Metricool also has an all-time free plan containing some basic features and a paid plan of $22/month. It includes multi-platform management, unlimited scheduling, 100 competitor analysis, downloadable reports, AI Assistant, and more.
Overall Verdict:
Metricool delivers a well-rounded experience for Pinterest automation. For marketers looking for a practical, reliable, and adaptable tool, Metricool is a solid choice that helps them stay ahead in the ever-evolving world of Pinterest marketing.
Best Pinterest Scheduling Tool for:
Creators, Agencies, Social Media Managers, and Growing Businesses.
Star Rating:
4.5 on G2 & 4.4 on Capterra
Apps:
Android and iOS Mobile App and Web Version.
Social Media Networks Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok.
Key Features:
- Visual content calendar
- Auto-publishing of pins
- Multi-platform support
- Media library
- Hashtag suggestions and analytics
- Linkin.bio feature
- Best time to post recommendations
- Collaboration tools
Pros
- It includes a media library that streamlines the organization and storage of images, enhancing pin management with Later.
- Features integration with Unsplash, offering a vast selection of high-quality images for creating pins.
- Later, analytics will be offered to monitor the effectiveness of pins, aiding in the refinement of strategies to boost engagement.
Emily F.
I mostly use Later for their link in the bio feature. I like how it keeps all the links attached to the photos so people can go back and click on old links without them disappearing.
Cons
- Later does not support bulk scheduling, which may not be ideal for those managing large volumes of content.
- Advanced analytics and deeper insights are only available through premium subscription levels on Later.
- Later, it had limited capabilities for integrating with external design tools such as Canva, which could hinder the content creation process.
Verified User in Hospitality
The downside of Later is their limited scheduling functionality. Not having access to all of the key data you need is a bit of a negative. I wish that you were able to look past the 3 month window and look at longer term data.
Our Experience:
Later, it is for marketers looking for capabilities for Pinterest that reflect a visually cohesive and organized strategy. Here are the well-rounded abilities of Later that delivers results:
Content Planning, Scheduling, and Publishing
Later’s visual-first approach to scheduling is where it truly excels. The drag-and-drop calendar is a standout feature, giving you a bird’s-eye view of your Pinterest content plan. Uploading photos and videos is seamless, and assigning captions, links, and boards takes only a few clicks.
For marketers juggling multiple accounts, Later makes organizing and scheduling content across various Pinterest boards easy without confusion or missed opportunities. If aesthetics and ease of use are key to your strategy, this tool won’t disappoint.
Performance Insights and Analytics
Later’s analytics focus on engagement, impressions, and the performance of individual pins. The platform breaks down data into digestible insights, helping you identify trends and refine your strategy.
Additionally, Later provides multi-platform analytics to evaluate your Pinterest efforts alongside your Instagram or Facebook campaigns. While not as detailed as some competitors, Later’s simplicity ensures irrelevant metrics do not bog you down. It’s a tool that helps you act on data rather than get lost.
Pricing and Cost-effectiveness
Later, it will have particularly reasonable pricing as analyzing three accounts costs $51/month. For agencies, the plan starts at $133.33/month for ten users and 15 accounts.
Overall Verdict:
Later doesn’t try to be everything; it focuses on visual content management and does it exceptionally well. Its drag-and-drop calendar, intuitive scheduling, and actionable analytics are ideal for marketers prioritizing aesthetics and simplicity. Later isn’t just a Pinterest scheduler; it’s a platform that keeps your Pinterest boards looking sharp and performing well.
Key Factors for Choosing a Pinterest Automation Tool
Choosing the right Pinterest automation tool isn’t just about features—it’s about finding a solution that fits seamlessly into your workflow and addresses your biggest challenges. Here’s what to consider before making your choice.
Ease of Use
When managing multiple boards, pins, and campaigns, the last thing you need is a tool with a steep learning curve. Users often struggle with tools that feel clunky or overly complicated.
A Pinterest automation tool should simplify your workload, not add to it. Look for an intuitive interface that allows you to focus on strategy rather than navigating through unnecessary complexity.
Adaptability
Pinterest constantly evolves through new features like Idea Pins or shifts in algorithm preferences. Many Pinterest users are stuck with outdated tools that can’t keep up.
Choose a Pinterest automation tool that addresses your current needs and adapts to future trends, keeping you ahead of the curve.
Reliability
Consistency is non-negotiable for Pinterest’s success, yet many users deal with failed social media posts or inconsistent scheduling. Your chosen tool must be dependable, ensuring your content goes live exactly when planned.
Reliable scheduling helps maintain audience trust and engagement without requiring constant monitoring.
Scalability
As your Pinterest presence grows, so will your needs. Many users are frustrated with outgrowing tools that can’t handle increased volumes of pins or additional accounts.
A great Pinterest automation tool should grow with you, offering features catering to individual users and larger teams managing multiple brands or boards.
Why Use a Pinterest Scheduling Tool?
Managing a successful Pinterest strategy can be time-consuming, especially when consistency, creativity, and engagement are non-negotiable. Here’s why using a Pinterest automation tool is a smart move for anyone serious about the platform.
Consistency Without the Effort
Posting regularly is key to building an engaged Pinterest audience, but let’s face it: keeping up with a consistent schedule can feel overwhelming.
A scheduling tool ensures your pins go live at the right time without requiring constant manual effort. Regular activity keeps you visible to your audience while focusing on bigger tasks.
Streamlined Workflow
For many, juggling multiple boards, pins, and ideas can quickly become chaotic. A scheduling tool can bring order to the chaos by centralizing everything in one place.
It streamlines your workflow from planning content to reviewing schedules so you can focus on crafting great pins instead of wrestling with logistics.
Data-Driven Decision Making
Many scheduling tools come with built-in analytics, giving insights into how your pins perform. This isn’t just about convenience, it’s about strategy.
By understanding what works, you can adjust your approach, double down on successful content, and refine your strategy over time.
Final Verdict
Brands with successful Pinterest don’t get that by chance. They have it because they use the right strategy, timing, and, most importantly, the right tool to back it up.
The Pinterest automation tools we have explored are not just add-ons but the backbone of a system that runs efficiently while focusing on creating impactful content and growing brands.
If you want more than just basic automation, SocialPilot redefines marketing strategies. You need to stop running in circles and start scaling with purpose. If Pinterest is your game plan, the time to automate is now with the right tool.
Frequently Asked Questions
What are the things you should not automate on Pinterest?
Here are the activities that you must not automate on Pinterest:
- Avoid automating personal engagement, such as replying to comments or messages, as it diminishes authenticity.
- Pin design and adapting to trends require creativity and strategy that automation tools cannot replicate.
- Group board contributions also benefit from manual input to build trust and credibility.
By keeping yourself from automating these activities, you can grow your Pinterest account without fearing being penalized.
What are the Pinterest automation tools for beginners?
Some of the tools suitable for beginners are:
- SocialPilot
- Buffer
- Publer
SocialPilot offers user-friendly bulk scheduling and visual calendars for efficient planning. Buffer simplifies cross-platform posting with its intuitive interface, while Publer provides AI-assisted captions, Canva integration, and a clutter-free dashboard, making Pinterest automation seamless for new users.
How do Pinterest automation tools ensure data security and privacy for users?
Pinterest automation tools ensure security through encryption, compliance with privacy laws like GDPR, and secure OAuth integrations. Features like role-based permissions limit data access, while regular security updates protect against vulnerabilities, giving users confidence in data protection. Make sure you pick a tool that promises these elements.
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