Stop guessing.
If you’re serious about growing on TikTok, hope and hunches won’t take you very far. Real growth comes from knowing what’s driving engagement, what’s falling flat, and why. That’s exactly where TikTok analytics tools come in.
In this guide, we break down the best TikTok analytics tools of 2026 to help you turn raw data into clear decisions and measurable growth.
Let’s get started.
Which TikTok Analytics Tool Solves Your Problem?
- Native TikTok Analytics: A free and easy option for real-time performance tracking and basic audience insights, right within the app.
- SocialPilot: Ideal for agencies or businesses managing multiple clients, offering white-label reporting and the ability to schedule large volumes of content.
- Sprout Social: Perfect for growing your organic reach, with its “ViralPost” feature that helps you post at the best times for maximum engagement.
- Socialinsider: A great choice for comparing your performance with competitors, providing industry benchmarks and side-by-side comparisons.
- Brand24: Tracks your brand mentions and sentiment across TikTok in real-time, helping you manage your online reputation.
- Pentos: A tool for creators to stay ahead of trends by tracking viral sounds and rising audio clips before they peak.
- Exolyt: Offers deep insights into TikTok profiles and provides growth predictions to guide your strategy.
- Keyhole: Great for influencer marketing, with the ability to track ROI and engagement across all creator partnerships from a single dashboard.
- Rival IQ: Provides a competitive edge by analyzing how you are performing against competitors and identifying trends before they go mainstream.
- HypeAuditor: Helps ensure your marketing budget is well spent by spotting fake followers and engagement.
- MaveKite: Delivers real-time insights into trending hashtags, songs, and content, making it easier to stay on top of the latest trends.
How We Evaluated and Selected These TikTok Analytics Tools
We carefully selected these top-rated tools through thorough research and hands-on testing. Each tool was evaluated based on key factors such as user experience, the accuracy of insights, G2 ratings, user reviews, pricing, and integration capabilities. Additionally, we considered features like audience insights, content performance tracking, reporting, and scalability.
Our goal is to provide tools that are easy to use, deliver accurate data, and integrate easily with your existing systems, all while helping you make data-driven decisions to optimize your TikTok strategy.
Best TikTok Analytics Tools at a Glance
 SocialPilot |
 Sprout Social |
 SocialInsider |
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|---|---|---|---|
| Pricing | Starts at $25.50/month | Starts at $199/user/month | Starts at $82/month |
| Best for | SMBs, agencies, multi-location businesses | Enterprises, social media teams | Agencies, data-driven marketers |
| Social Profiles | 7 | 5 | 20 |
| Ease of Use | |||
| Support | |||
| TikTok Analytics | |||
| Track Follower Growth (total & net followers) |  |
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| Engagement Metrics ( Likes, Comments, Shares, etc.) | |
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| Video Views Per Post | |
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| Hashtag Performance Tracking | |
(Available only in higher-tier plans) |
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| Multi-account Analytics (aggregate multiple TikTok accounts in one dashboard) | |
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| Historical Data (beyond native 60‑day limit) | |
(lifetime) |
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| Audience Demographics Breakdown (age/gender/location) | |
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| Engagement Trend Visualization Over Time | |
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| Identify Top-Performing Posts (“Top Posts”) | |
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| Competitor Benchmarking |  |
(in reports) |
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| Social Listening/Sentiment Analysis on TikTok | |
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| Real-time or Near Real‑time Data Updates | |
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| Smart Inbox for TikTok Comments/Messages | |
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| Trending Sound/Music Analysis | |
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| AI-generated Content Summary/Insights | |
(Some AI filters) |
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| TikTok Reporting | |||
| Custom Report Builder (drag‑and‑drop metrics, etc.) | |
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| PDF / PPT / CSV Report Export | (flexible) |
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| Schedule Automated Reports/Email Delivery | |
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(automated) |
| Cross‑Network Reports (TikTok plus other platforms) | |
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| Save Report Templates | |
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| Customizable Dashboards (metric selection, filters) | |
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| Advanced Filtering (by content type, tags) | |
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| Historical Trend Reporting | |
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| White‑labeling | |||
| White‑label PDF Reports | |
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| White‑label Dashboard | |
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Partial (reports only) |
| Client-Facing Analytics | |
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| Try for Free | Learn More | Learn More | |
11 Best TikTok Analytics Tools for Tracking and Performance Insights
Best for
Marketing agencies, SMBs, multi-location brands & professionals
Social Media Platforms Supported
TikTok, Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, YouTube, Google Business Profile, Threads, and Bluesky
About SocialPilot
SocialPilot is a solid social media management platform that lets users manage their social platforms from a single dashboard. As a comprehensive social media analytics tool, it offers deep insights into your TikTok performance by tracking key metrics such as engagement rates, video views, and follower growth.
The tool excels at content analysis, allowing agencies to analyze which videos are their top-performing content. By watching audience demographics and behavior, brands can enhance their content strategy and optimize posting times. It also provides white-label analytics, competitor analysis, and custom reports, making it easy for a team to collaborate and present data to customers.
Pricing
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Social Media Management
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Standout Feature
The Bulk Scheduling capability is a key feature for agencies that need to manage a massive content calendar. Users can upload up to 500 TikTok posts at once, allowing for efficient management of multiple campaigns while the tool continues to track real-time performance and analytics.
Best for
Creators, influencers, and businesses
Social Media Platforms Supported
TikTok (Exclusive)
About Native TikTok Analytics
Native TikTok Analytics is the built-in analysis suite provided by the platform for anyone using a Business or Creator account. It provides real-time and historical data to help users monitor engagement directly within the app.
This covers essential TikTok metrics, including video views, profile views, and follower growth. The creator analytics section offers deep insights into audience demographics (such as gender and top territories) and behavior, helping you understand when your audience is most active.
Pricing
Native TikTok analytics is a completely free social media analytics tool available to all TikTok accounts that switch to a Creator or Business profile. There are no costs associated with using this tool, making it a great starting point for individual creators and small businesses.
Standout Feature
The Follower Activity Heatmap is a key feature that provides visual insights into when your audience is online. This data allows creators to pinpoint the best posting times to ensure their top-performing content reaches the maximum number of users as soon as it goes live.
Best for
Social media consultants, large-sized businesses, and enterprises
Social Media Platforms Supported
TikTok, Facebook, Instagram, X (Twitter), LinkedIn, YouTube, Google Business Profile, Threads, Bluesky
About SproutSocial
Sprout Social is a high-level social media analytics tool that centralizes TikTok data analytics for large enterprises. It offers deep insights into competitor performance and social listening to track brand mentions and trends across the platform. Users can manage their content strategy using an intuitive dashboard that tracks key metrics like engagement, video views, and follower growth over long periods.
The tool also facilitates team collaboration with advanced workflow features, allowing agencies to create custom dashboards and analytics reports for specific campaigns. It is ideal for brands that need to analyze how their TikTok performance impacts their overall business goals and sales. However, teams with smaller budgets may want to explore Sprout Social alternatives that offer similar analytics features.
Pricing
Sprout Social is a premium social media analytics tool with pricing starting at $249 per month for the Standard plan (or $199 when billed annually), scaling up to the Advanced plan at $499 per month. Custom enterprise pricing is also available for large enterprises requiring specific resources and advanced functionalities. For a better understanding, check out our detailed breakdown of Sprout Social’s pricing
Standout Feature
The ViralPost Technology and Optimal Send Times are the true standout features for TikTok users. This patented AI algorithm analyzes your specific audience behavior and engagement history to pinpoint the exact windows of time when your followers are most active. Instead of relying on generic trends, it provides data-backed recommendations for posting times, ensuring your videos achieve maximum reach and engagement the moment they go live.
Best for
Agencies, brands, and marketers
Social Media Platforms Supported
TikTok, Instagram, Facebook, X (formerly Twitter), LinkedIn, YouTube
About Socialinsider
Socialinsider is a premium social media analytics and benchmarking tool that provides deep insights into TikTok performance for data-driven brands. It provides deep insights into TikTok performance for data-driven brands. It allows users to analyze their TikTok metrics, including video views, engagement rates, and follower growth, within a unified, intuitive dashboard.
A key strength of the platform is its ability to provide historical data and competitor performance benchmarks, helping agencies understand where they stand in their industry. Through advanced content analysis, users can group videos by topics or keywords to discover trends and optimize their content strategy. It also features AI-powered executive summaries that convert raw data into insights for client reports.
Pricing
Socialinsider offers tiered pricing starting at $99/month (or $83/month billed annually) for the Adapt plan, which covers up to 20 profiles. More advanced needs are met by the Optimize plan at $149/month and the Predict plan at $239/month, while large enterprises can request custom pricing for specialized resources.
Standout Feature
The Competitor Benchmarking tool is a key feature that sets Socialinsider apart. It allows users to analyze any public TikTok profile to track their competitors’ engagement and top-performing content, providing the necessary data to stay ahead of industry trends.
Best for
Small businesses, PR agencies, digital marketers, and large enterprises.
Social Media Platforms Supported
Facebook, Instagram, X (Twitter), Linkedin, Quora, Youtube, TikTok, Twitch, and more.
About Brand24
Brand24 is a specialized social media analytics tool that excels at social listening and brand monitoring. While standard TikTok analytics tools focus exclusively on your own account metrics, Brand24 scans the entire platform to track keyword and brand mentions in real-time data.
By setting up hashtag tracking and keyword alerts, brands can analyze public sentiment and discover how users are talking about their products in videos. This provides deep insights into competitor performance and emerging trends, helping agencies enhance their content strategy based on actual audience behavior.
The intuitive dashboard also tracks the “Influence Score” of creators mentioning your brand, which is very important for influencer campaigns.
Pricing
Brand24 offers pricing plans starting at $99 per month (or $79 billed annually) for the Individual plan, while the Team plan is $179 per month. For large enterprises and agencies requiring specialized resources and unlimited data storage, the Pro and Enterprise plans range from $249 to $499 per month.
Standout Feature
The AI-Powered Mentions Feed is the key feature that distinguishes Brand24. It aggregates every TikTok video or comment mentioning your brand into a single, searchable stream, categorized by its emotional “Sentiment Score.” This allows users to analyze at a glance whether a trending conversation is positive or negative, giving brands the real-time data needed to engage with fans or mitigate a PR crisis before it goes viral.
Best for
Creators, influencers, and businesses.
Social Media Platforms Supported
TikTok
About Pentos
Pentos is a dedicated TikTok analytics and monitoring tool designed to help users stay ahead of viral trends. Unlike broader social media management suites, it provides deep insights specifically into TikTok metrics, such as hashtag tracking and song metrics. The intuitive dashboard allows creators and brands to analyze the performance of any public profile, providing valuable data on competitor performance and follower growth.
By monitoring audience behavior and top-performing content, users can enhance their content strategy and discover the best posting times for their videos. The tool also records historical data beyond the native 60-day limit, making it easier to track long-term growth and analyze the success of previous campaigns.
Pricing
Pentos offers a 14-day free trial, with paid plans starting at $49 per month for the Starter tier, which includes tracking for 100 profiles and hashtags. For agencies and large enterprises requiring more extensive resources and custom data exports, higher-tier plans are available, typically ranging between $99 and $249 per month.
Standout Feature
The Viral Sound Tracking capability is a key feature that sets Pentos apart. It allows users to monitor engagement for specific songs and audio clips in real-time data, helping creators identify which sounds are gaining traction so they can jump on trends before they peak.
Best for
Creators, influencers, and agencies.
Social Media Platforms Supported
TikTok
About Exolyt
Exolyt is a data-heavy TikTok analytics engine that specializes in trend discovery and detailed profile auditing. While other analytics tools provide general overviews, Exolyt offers deep insights into the “virality potential” of videos by tracking how specific trends travel across different regions.
It provides real-time data on video views and engagement rates. However, its true power lies in its content analysis features, which allow agencies to analyze growth patterns over long periods using historical data.
For brands looking to scale, Exolyt helps make a content strategy better by providing a “Growth Prediction” score, which uses TikTok data analytics to estimate future follower growth based on current performance.
Pricing
Exolyt offers a range of pricing options, including a basic free analysis tier and starter plans beginning around $10 per month (depending on the number of profiles needed). For agencies and businesses that require more extensive resources, API access, and comprehensive custom reports, professional pricing tiers scale up to $150+ per month.
Standout Feature
The Trend Forecasting engine is a key feature that analyzes millions of videos to predict which sounds and hashtags will be popular next. This allows creators to monitor engagement on rising trends before they become saturated, providing a significant advantage in staying ahead of the TikTok algorithm.
Best for
Influencers and marketing teams
Social Media Platforms Supported
TikTok, Instagram, X, Facebook, YouTube, LinkedIn
About Keyhole
Keyhole distinguishes itself as a premier social media management solution by offering specialized “Optimization” data that tells users exactly how to improve their performance. Instead of just listing video views, it uses historical data to recommend the most effective posting times and video lengths for your specific audience.
Its intuitive dashboard excels at hashtag tracking, allowing brands to analyze the reach and engagement of specific campaigns in real-time data.
For marketing teams, Keyhole simplifies account growth by monitoring competitor performance and providing insights into top-performing content across the platform. This allows for a data-driven content strategy that focuses on increasing engagement rates rather than just posting frequently.
Pricing
Keyhole’s pricing structure is designed for professional growth, with the Individual plan starting at $89/month (or $79 billed annually). For agencies and large enterprises requiring customized resources, such as advanced social listening and unlimited analytics reports, higher-tier plans like Team and Corporate are available, while enterprise-level pricing is provided by request.
Standout Feature
The Influencer Tracking dashboard is a key feature that allows businesses to monitor engagement and ROI for specific creators they partner with. It aggregates all influencer videos into one place to analyze their collective impact on your brand mentions and follower growth, making it the best TikTok analytics tool for managing paid partnerships.
Best for
Social media marketing agencies, big teams, and enterprises.
Social Media Platforms Supported
TikTok, Instagram, Facebook, X (formerly Twitter), LinkedIn, YouTube, Pinterest
About RivalIQ
Rival IQ is built for brands that want to analyze their TikTok performance through the lens of competitive benchmarking. It goes beyond internal key metrics to show you exactly how your engagement rates and follower growth stack up against your direct competitors.
The intuitive dashboard provides deep insights into the content strategy of other TikTok accounts in your industry, identifying their top-performing content and the hashtags driving their success.
By using historical data, Rival IQ helps agencies discover “breakout” videos and trends before they go mainstream. This focus on external data allows users to manage their presence with a clear understanding of the broader market landscape, making it an important tool for high-level research and performance optimization.
Pricing
Rival IQ pricing starts at $239/month for the Essentials plan, which includes competitive tracking for up to 10 companies. The Pro and Engagement Consultant plans offer more advanced resources and custom reports for higher monthly fees, while large enterprises can access bespoke enterprise-level pricing based on their specific data requirements.
Standout Feature
The Social Post Analysis is a key feature that automatically flags “boosted” or high-performing posts from your competitors. This alert system allows you to monitor engagement shifts in real-time data, giving you the insights needed to analyze your own content strategy and maintain a competitive edge on the platform.
Best for
Influencer marketing managers, talent agencies, and e-commerce brands.
Social Media Platforms Supported
TikTok, Instagram, YouTube, X (formerly Twitter), Twitch
About HypeAuditor
HypeAuditor is an advanced analysis platform designed to help brands and agencies vet creators and manage high-impact influencer campaigns. For TikTok analytics, the tool provides insights into any account, allowing users to analyze the quality of follower growth and detect suspicious audience behavior.
It offers a specialized, intuitive dashboard where you can track key metrics like the Audience Quality Score, ensuring that engagement rates are driven by real users rather than bots. By providing historical data on competitor performance and top-performing content, HypeAuditor allows businesses to research the best partners for their content strategy and monitor engagement to ensure maximum ROI on their social media management efforts.
Pricing
HypeAuditor offers a limited free version with basic tools, while its paid pricing typically starts at $299 per month when billed annually (or $399 monthly). For larger agencies and large enterprises requiring bespoke resources and unlimited database access, custom annual contracts often range from $10,000 to over $50,000 based on specific workflow needs.
Standout Feature
The Audience Quality Audit is a key feature that identifies bot followers and fake engagement. This analysis is important for brands to ensure they are investing in TikTok accounts with a genuine, active audience, ultimately protecting their marketing budget and improving the accuracy of their performance insights.
Best for
Small brands, digital marketers, and research-focused teams.
Social Media Platforms Supported
TikTok, Instagram
About MaveKite
MaveKite is a high-speed social media analytics tool designed to provide real-time data with virtually no time delay, making it a favorite for brands that need instant performance updates. It offers an intuitive dashboard where users can analyze any public profile, video, song, or hashtag.
This allows you to discover insights into emerging viral trends across the entire platform. For agencies and creators, it provides a unique “Campaign Manager” feature to manage and compare influencer lists side-by-side using key metrics like engagement rates and follower growth. The platform also supports sentiment analysis on comments, allowing users to monitor engagement quality and understand the emotional tone of their audience.
Pricing
MaveKite offers a limited free version for basic profile checks, while the premium plan is priced at $59 per month (or $49.90 when billed annually). This plan includes unlimited analytics for profiles, hashtags, and music, alongside access to a database of over 250,000 influencers and bespoke custom reports.
Standout Feature
The Bulk Import & Export tool is a key feature that significantly streamlines the workflow for agencies. It allows users to upload an extensive list of trackers simultaneously and refresh their performance data with one click, before exporting the results as detailed analytics reports in CSV or PDF formats.
Let Data Drive Your TikTok Strategy
The difference between mediocre TikTok results and successful ones isn’t just creativity; it’s strategy. And the right analytics tool is the key to turning your TikTok data into a decisive edge.
Don’t let your content exist in a vacuum. Start measuring, optimizing, and scaling. Because the only thing standing between you and your next breakthrough on TikTok is the ability to know exactly what’s working.
So, now the question is:
Will you take control of your data, or will you keep flying blind?
Frequently Asked Questions
How do I access TikTok analytics?
As of 2026, most users access data through TikTok Studio, the unified hub for both Personal (Creator) and Business accounts. Tap the menu (three lines) on your profile and select "TikTok Studio" to view your dashboard. For more granular TikTok analytics, many professionals use the desktop version of TikTok Studio to export longer-range data.
Are native TikTok analytics free for everyone?
Yes, the native TikTok analytics provided within the app remain completely free. While these offer a solid overview of your performance, they often limit historical data to the last 60 days. This is why many brands upgrade to third-party TikTok analytics tools to maintain permanent records of their growth and campaign success.
Why should I use third-party TikTok analytics tools instead of the built-in dashboard?
Third-party platforms are preferred for competitive benchmarking and cross-platform reporting. With these TikTok analytics tools, you can compare your performance with rivals and analyze trends across multiple social channels simultaneously. They also provide deeper insights into audience sentiment and long-term "viral" patterns that the native app doesn't track.
Can I see which specific users viewed my TikTok videos?
No. While TikTok's "Profile View History" lets you see who visited your profile (if both parties have the feature enabled), TikTok analytics do not identify individual viewers for your videos. All video performance data is aggregated and anonymized to protect user privacy while still providing reach and demographic insights.
How do I track competitor performance on TikTok?
Since the native app doesn't show private metrics for other accounts, you must use a third-party social media analytics tool for competitive research. These tools use public data to estimate engagement rates, follower growth, and the top-performing content of any account in your industry.
What is the best way to export TikTok data for client reports?
The most efficient way to export data is through professional TikTok analytics tools that offer automated reporting. These services can compile your views, engagement, and ROI into a PDF or CSV file, saving hours of manual data entry and allowing for white-label branding.
Does the TikTok algorithm prioritize accounts that use analytics tools?
Using a third-party tool does not directly "boost" your videos in the algorithm. However, accounts that use TikTok analytics to identify their best posting times and top-performing content formats tend to see higher reach because they are making data-driven decisions that the algorithm rewards.
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