Best Time to Post on TikTok [50,000+ Accounts Insights]

You spent hours creating a TikTok video you loved and hit post, only to see it barely get any views. Sounds familiar, right?

You could have the perfect video, the right sound, and a killer caption.

But if you post it when your audience is asleep (or just not scrolling), it might never reach the right person who may share and like your TikTok.

So, when is the best time to post on TikTok?

In this blog, we’ll share the right time to post TikTok (for all types of videos and niches) for the highest engagement that increases your chances of getting featured on For You Pages.

Is There Really a Best Time to Post on TikTok?

Yes… no. The best time to post on TikTok can vary depending on your audience, your content niche, and even your location. But one thing’s for sure: timing matters more than you think.

Posting your video when your audience is awake, active, and scrolling (active hours) can make the difference between a viral TikTok and a flop.

While the algorithm does a lot of the heavy lifting, it favors videos that get early engagement factors like average time people spent on your video, likes, shares, saves, comments, and repeat watching.

So, if you’re posting when no one’s around to like, comment, or share, you could be missing out on major reach.

Best Time to Post on TikTok

The best time to post on TikTok is between 10 am and 6 pm EST on Tuesday and Thursday to drive higher engagement and maximum reach. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.

During these peak hours, we noticed a spike in views and interactions on all types of TikTok posts, whether it’s a video, a carousel, or a text post. 

While these time slots aren’t the only time to post on TikTok but they’re the best time to start testing on your account.

What are the general trends we observe while studying these accounts? TikTok engagement picks up after lunch and peaks from mid-afternoon to late evening on weekdays – think 1 p.m. to 5 p.m. So posting during these times can help your videos land on more “For You” pages. 

“According to Neil Patel, a recognized digital marketing expert, the best time to post on TikTok is between 10 am, 3 pm, and 6 pm because that’s when it’s users are most active and engaged.”

But, remember one thing, TikTok audience is diverse, and their behaviors vary. Unlike other platforms with more structured routines, TikTok has a younger, always-scrolling user base, which makes timing a bit more flexible but also trickier.

Apart from the optimal time, you can dive into SocialPilot’s study, which breaks down the average good times to post throughout the week.

Best Time to Post on TikTok on Monday

The best time to post on TikTok on a Monday is 7 am, 11 am, and 10 pm.

This might be the case as people tend to open their TikToks and browse before leaving or during commuting to work, school, or college. The 10 p.m. time slot reflects people prefer having some TikTok time before going to bed at night.

Best Time to Post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is 2:30 am, 4 am, and 7 pm. 

This shows that people check their social media platforms late at night and early in the morning. Tuesday is considered one of the best days to post on TikTok.

Best Time to Post on TikTok on Wednesday

The best times to post on TikTok on Wednesday are 8 am, 9 am, 11 pm. 

The early morning time slots make the best time to post TikToks as people tend to refresh their minds and gear up to start their days with these short clips for entertainment.

Best Time to Post on TikTok on Thursday

The best time to post on TikTok on Thursday is 9 am, 12 pm, 6 pm. 

This is also considered one of the best days to post on TikTok, and pre-lunch hours are a great time to post. Also, people show great activity in the evening when they are returning home in the evenings as well.

“Our analysis of 50,000 accounts reveals that engagement on TikTok increases by 20% at 9 AM and spikes by 30% at 6 PM, with Thursdays showing the highest activity—making it one of the best days to post.”

Best Time to Post on TikTok on Friday

The best time to post on TikTok on Friday is 6 am, 1 pm, 4 pm. 

It seems as the week progresses, people become more and more active on their TikTok accounts during lunch hours. This could be caused by the monotony of their week getting to them or in anticipation of the upcoming weekend.

But the early-evening activity causes the platform’s nighttime viewership to drop. As a marketer, you need to keep these changing patterns in mind while posting.

“Gary Vaynerchuk, renowned for his expertise in social media marketing and personal branding, controversially suggests posting up to 40 times a day—but with strategic timing intervals to maximize engagement.”

Best Time to Post on TikTok on Saturday

The best time to post on TikTok on Saturday is 11 am, 7 pm, and 8 pm. 

As many users have already started their weekend breaks, the early morning activity on the platform has disappeared. Instead, people are more likely to come online at a later time of the day or in the evening. So, if you are a restaurant, maybe post your specials in the evening so people who are planning to go out for dinner can see you.

“SocialPilot’s analysis of 700k posts and 50k TikTok accounts proves that posts made in the evening between 6 PM to 9 PM, consistently get 25% more engagement. TikTok’s algorithm favors this timing because users are more active during these hours after school or work.”

Best Time to Post on TikTok on Sunday

The best time to post on TikTok on Sunday is 9 am, 10 am, and 4 pm. 

The early birds out there who like to hit the gym, attend their Sunday sermons, or plan their brunch with their friends are the ones you would find on TikTok.

So it’s up to you whether to be active on weekdays. Or you could go for the weekend and follow the chart to find the best time to post on TikTok, Saturday and Sunday.

“MrBeast and Kimberly Loaiza exemplify the power of consistent weekend posting on TikTok. By maintaining a regular presence, especially on Sundays, they engage their audience and drive continued growth on the platform.”

To help you further, here are some best practices for you to follow:

• Best days to post on TikTok – Tuesday and Thursday
• Weekdays are the best days to post on TikTok, but avoid posting during the weekend.
• Post before a workday starts or after general working hours end.
• When you select the perfect times to post, go for time slots that are not perfect round figures. For instance, if 10 a.m. is a good time for you, schedule your TikTok for 9:58 a.m. or 10:02 a.m. to stand out from the 10 a.m. rush.

So now that you have some idea about the best time to post on TikTok, we must warn you that the same schedules can not be used for other platforms, such as LinkedIn. If you refer to the best time to post on LinkedIn, weekends don’t work at all. Again, the reason is the nature of the audience on it.

Now that we’ve categorized the best times for each day, let’s understand them by location.

Worst Time to Post on TikTok

You already know that timing is everything on TikTok! Posting at the wrong time can limit your content’s reach and ruin your efforts.

Based on our analysis of more than 700k TikTok posts, Sunday, late at night between 11 pm to 3 am is the worst time to post on TikTok.

Sundays tend to have the least engagement, as users are winding down for the week. So, if you want your TikTok posts to be seen, aim for midday during weekdays instead!

“Sara Sofia, influencer and digital marketing expert, advises posting at random times rather than sticking to peak hours. This approach helps reduce competition and increases your chances of going viral.”

Best Times to Post on TikTok by Location

Now, despite having origins in China, TikTok has the largest user base in the USA, with more than 150 million active accounts – as of January 2025 update from the company officials.

So naturally, many want to know the right time to post on TikTok in the USA, a question we’ve already addressed above.

That said, sticking to only the USA might not be the best option for brands that cater to multiple global locations. So, now let’s look at the best times to post on TikTok worldwide.

Luckily, SocialPilot’s extensive global customer base has provided us with enough data to evaluate the best time to post on TikTok by location.

Here, we have taken a few countries located in different time zones with some of the highest TikTok users. Let’s see the time to post on TikTok for each country every day of the week:

Best Time to Post on TikTok in Australia

Best Time to Post on TikTok in Philippines 

Best Time to Post on TikTok in Germany

Best Time to Post on TikTok in Canada

Best Time to Post on TikTok in Pakistan

Best Time to Post on TikTok in Bangladesh

Best Time to Post on TikTok in Europe

Best Time to Post on TikTok in Nigeria

Best Time to Post on TikTok in South Africa

Best Time to Post on TikTok in USA

Best Time to Post on TikTok in Kenya

All of these times defined are for a certain timezone, and countries like the USA, Canada and Australia have multiple of them. So you see the dilemma TikToker must face in deciding their posting schedule.

There are even different best times to post on TikTok based on industries if you can believe it!

Best Times to Post on TikTok by Industry

In our study to evaluate the right time to upload on TikTok, we also focused on the business type of the accounts included in our dataset.

Here are some of the best times to post on TikTok for various industries:

Will they work for you? Mostly yes.

You can leverage the average best time reports to start finding the time that works best for you. The chances of these times working wonders for you are relatively good.

But the best is yet to come!

Next, let’s figure out your personal best time to post on TikTok, which will definitely work for you in getting the attention of your target audience.

How Can You Find a Good Time to Post on TikTok?

The global “best time to post” won’t always fit your business. If you’re new to TikTok, start with average posting times. If you’ve been around, use TikTok analytics to find your own best time. 

Same goes for best time to post on Twitter, it works best when based on your account data. Let’s break down how to find your TikTok posting sweet spot.

There are two ways to figure out the best time to post your TikTok videos:

• The easy way (AI-powered suggestions for best publishing time)
• The traditional way (manual analysis using TikTok analytics)

Let’s explore both so you can decide what works best for you.

1. AI Suggested Best Time for Publishing by SocialPilot

Take out the guesswork and let AI tell you when to post

Finding the best time to post on TikTok can feel like a never-ending experiment. As social media managers, we analyze charts, track spreadsheets, and still wonder, ‘Is this really the best time for my audience?‘ Been there.

That’s exactly why we built AI Suggested Time for Publishing inside SocialPilot.

Now, when you schedule a TikTok post in SocialPilot, you get real-time, data-driven recommendations on the best time slots, based on your audience’s actual behavior. No assumptions. No generic advice. Just proven time windows where your posts are most likely to be seen, engaged with, and acted on.

Here’s how it saves you hours (and headaches):

• Audience-Driven Suggestions: AI analyzes historical engagement from your TikTok account and suggests personalized post timings.
• Multi-Platform Ready: Got multiple brands or client accounts? Get platform-specific suggestions for each without overlapping content.
• Plan Ahead or Last-Minute: Whether you schedule for tomorrow or next week, you’ll always get the best timing options built right into your scheduling flow.
• You Stay in Control: Use the suggestions, tweak them, or ignore them; it’s your call.

This update was designed for real social media workflows: fast, sometimes last-minute, and often across multiple accounts. Whether you’re a brand or an agency managing many profiles, AI Suggested Time for Publishing helps you show up when it counts.

2. Using TikTok Insights

If you prefer to manually analyze your audience data, TikTok gives you tools to dig into your own insights.

Here’s a quick step-by-step guide:

Step 1: Switch to a TikTok Pro Account

First things first, you need access to TikTok’s analytics, which requires a Pro account. Here’s how to switch:

• Go to your profile and tap the three dots in the top right corner.
• Select “Manage Account”.
• Tap “Switch to Pro Account”.
• Choose between Creator or Business, pick your category, and you’re set.

Now, you’ll have access to the Analytics section under your settings.

To find out when is the best time to post on TikTok, you will first need to identify where your audience lives.

Step 2: Identify Where Your Audience Lives

Understanding your audience’s location helps you post when they’re most active. In the Followers tab of Analytics, scroll down to Top Territories. This shows the countries where your followers are based.

Keep in mind, TikTok displays data by country, not specific cities, which can be a challenge if your audience spans multiple time zones. For instance, followers in New York (EST) and California (PST) are three hours apart.

Step 3: Determine When Your Followers Are Most Active

Still in the Followers tab, look for the Follower Activity section. This graph shows the days and hours your followers are most active.

Moreover, to make the picture clearer, you can see the number of followers active at any specific hour of the day for that week. The below image shows the follower activity gradually increasing from 11 am to 7 pm.

Similarly, by looking at your account’s weekly and hourly data, you can zero down on the best time to post on TikTok for better engagement.

Step 4: Analyze Your Top-Performing Content

Head over to the Content tab in Analytics. Here, you’ll see performance metrics for your posts over the last 7 days, including likes, comments, shares, reach, and average watch time.

Identify which posts performed best and note the days and times they were posted. Look for patterns—do certain times consistently yield higher engagement?

Also, you can figure out how much traffic your video is getting from the “For You” and “Following” pages, along with the number of views it is receiving from different countries around the world.

Once you sort out all the best-performing content, check out its posting time and date to trace out a pattern there.

For example, if all of your high-performing data were posted on Tuesdays and Fridays between a specific time frame, then voila! You just found out one of your best times to post on the platform.

Step 5: Create a Tracking Spreadsheet

Since TikTok only provides data for the past 7 days, maintaining a spreadsheet helps track performance over a longer period. Include columns for:

• Posting Day and Time
• Video Title
• Likes, Comments, Shares
• Reach and Views
• Average Watch Time
• Traffic Source
• Primary and Secondary Audience Territories

After a month or so, analyze the data to pinpoint the most effective posting times.

If you want to make the process of monitoring your TikTok analytics hassle-free, use an automation tool like SocialPilot. The post-performance table gives you a bird’s-eye view of all the KPIs of each and every post for recently published.

You can also compare your publishing patterns with the post impressions and engagement trends in real time. This makes analyzing the best-performing posts and their publishing times efficient and error-free.

How to Effectively Use Multiple Good Times to Post on TikTok?

With the help of the TikTok analytics section, you might have figured out at what time of the day your followers are the most active. And obviously, you will opt to post most of your content in that time slot, if not all.

But there is one small glitch in your well-crafted matrix. If you think all about catering to people who already follow you, you won’t be able to reach people who don’t. But we have got a tip for this.

Post 80% of your content at the times your followers are most active. For the rest of the 20% of posts, publish them at different times for trial and error. Many TikTokers found that they gained substantial engagement with this pattern.

As you experiment, you’ll find that every brand has multiple occasions to find maximum exposure for their followers on TikTok.

And thank goodness, such is the case!

You wouldn’t want to live in a world where your brand gets a single day or time window to engage with the audience.

But, for a social media manager handling multiple client accounts, posting on multiple best times can get pretty frantic.

This is where you need a social media scheduling tools!

SocialPilot is a TikTok scheduler that enables you to create and schedule multiple TikTok posts – days, weeks, and even months ahead of time.

All you need to do is add multiple time slots for different hours in a day across months based on your best time in its content scheduler.

Whenever you create and add a post to the queue, it gets scheduled and will publish automatically according to the chosen time slots.

On SocialPilot, you get the option to:

• Directly schedule and publish your TikTok videos, or
• Set up a scheduling reminder

You can do the same with every client account.

Here’s a step-by-step process for using SocialPilot to schedule posts on TikTok.

Summing it Up

As TikTok is becoming a new hotbed of engagement, newer brands of all sizes are entering to drive real impact for their business.

It’s time for you to leverage the engagement power of TikTok.

But remember, posting isn’t the only magic bullet here. It’s a stepping stone to help you get in the eye of your audience. From there, fate lies in the quality of your content.

Use our study and the tips we covered here to find out your best time to post on TikTok to reach out to audiences that matter.

But finding your best times is not a one-time process. As your profile grows, so will your audience and the places they belong to. So keep checking your best time to post every now and then to be on top of things.

That’s why we recommend you to use SocialPilot for scheduling your TikTok videos at any godly time for your viewers residing in different locations.
Experience it yourself. Start your free trial or schedule a demo call today!