Nowadays, it has become a common thing to use emojis in text messages, social content and even on profile statuses. Hence, emojis helps us express our feelings much better in our message and content than just a simple text. So, why not use them if it makes your social media posts more fun and interactive?
A study by Emoji Consumer Science Team shows almost 92% of the online population is using emojis to express themselves. Most notably, this number only seems to be growing with the introduction of emoji keywords apps. Additionally, there are new mobile phone features that continue to be developed to help to emojify your text.
Skills To Use Emoji
By the time you finish reading this article you will have the skills to use emojis in your social media posts. Therefore, the ultimate goal is to get the most attention focused toward your content. First, let us observe some of the ways iconic brands have used emojis to promote their products.
It is interesting to note that the first emoticon was created in 1982 by Scott E. Fahlman, a computer scientist at Carnegie Mellon University. Furthermore, it is interesting to reveal that he could have made a lot of money from trademarking the emoticon. However, Mr. Fahlman did not choose to file a trademark.
First of all, let us start by seeing how people are using emojis. We will look at their popularity among smartphone and PC users. This is the best way to see how we can integrate them into our social media and text messages. Most importantly, this should serve to show how to increase the interaction and engagement level of your content.
Using emojis is a great way to get the attention of your users in your social media posts. People are constantly on their phones and computers. There is always thousand of people scrolling through their Twitter, Facebook, and Instagram feeds. Therefore, emojis can serve to be a great tool for a marketer to get users' attention toward their posts.
Examples of Emoji Use By The Big Brands
The first brand that comes to mind for the successful utilization of emojis is “Domino’s”. Due to the exploding popularity of emojis, they have ingeniously incorporated the concept into their brand. Emojis now serve as a cornerstone of their marketing strategy. This brand is constantly exploring new and evolving ways to use emojis to engage their consumers. As a result, you can now text a pizza emoji to Domino's to place your order.
This article explains in detail how Domino's is leveraging the emojis and creating excitement among its customers. Check out Domino’s Anywhere which allows you to order a pizza through a bunch of easy ways, the easiest being by tweeting a pizza emoji to them.
Similarly, Chevrolet got a lot of attention from their emoji press release.
Consequently, this serves as a very good example of what we can do with emojis. Who would have thought they would publish a press release in the only emojis. As revolutionary as this was, some readers were left confused, while others thought they took it too far with them.
Now, you may have thought emojis were only popular among the younger generation of age between 18-25, but age is not the factor for the use of emojis. Gender is more of a factor in the use of emojis.
According to the Emoji Consumer Science Team graph above, it shows that more than 70% of frequent users are maximum in the age group between 25-29 years. Also more that 70% of the most frequent total emoji users on the internet are women and only approximately 50% of the most frequent users are men.
1. How People Are Using Emojis
People are using emoticons as the preferred method to express their emotions. In platforms like Twitter, character limits stop us from expressing our feelings. Additionally those on platforms like Instagram, nearly half of the comments and captions are emojis.
According to an article in The Huffington post, the popularity of emoticons among millennials might be destroying our language. Emoticon have fast become a language all unto itself.
There was a study on emoticons completed by TalkTalk and Bangor University Professor of Linguistics Vyv Evans. She states that there is 62% increase in the use of emojis than a year ago. These results should not be surprising. It is easier to express your feelings in an emoji than in a sentence of words.
The popularity of the use of emojis varies with different countries. The top tweeted emojis by country vary, where most popular emoji in the US is rather disappointing to say the least. Have a look.
According to an emoji consumer science team, women are using emoticons more than men.
2. How Emojis Are Replacing Words
After Apple introduced the emoji keyboard to iOS in 2011, people are using more emojis than ever. Emojis are found everywhere within text messages, social media platforms, mobile push app notifications, online advertisements and email marketing.
As a result, digital communications is evolving and become shorter. Now we are in a fast shift from the use of full-word internet slang to simple emojis.
Apple provides a “tap to replace emoji in iOS” feature like none other. First, you can type your message on your iOS phone. Next, click on the emoji button. You will receive suggestions for all the emojifiable words to emojify your words highlighted in yellow-gold. You simply need to tap the words one-by-one to emojify the words.
3. Emojis As A Way To Complicate Words
More than ever, teens want to use emojis to communicate. The reason lies in it being a short, fast and expressive way to communicate. For a teenager, emojis sent with every text is quite common.
They have also become popular in pop culture. Katy Perry released a video of her song “Roar” where the lyrics of the song are conveyed through emojis. Here is a screenshot, click on the image to see the video:
We have come a long way with the use of emojis. More people are starting to express themselves with them. As technology expands, there truly is no limit to what can be expressed.
4. Where To Get Emojis and Symbols For Your Tweets
Using Emojis on the smartphone is pretty simple and comes naturally to us. However, using emoticons on a laptop or computer can be a little tricky.
Using Emojis on the Mac, press control + command + space-bar for the emojis screen to appear.
For iOS users, there is an option to use the Feathers app to beautify your tweets. This app is rated #1 among Japanese social media users.
5. Top Emojis Used On Twitter, Facebook And Instagram
With the popularity of these social platforms, there is more content than ever being uploaded to the internet daily. To make it easier for people to express themselves, share the feelings fast, we are using emojis.
Most noteworthy, the Emoji Consumer Science Team believes that we choose a positive emoji for cognitive reasons. They agree that we do not choose a positive emoji for emotional reasons.
The Top Popular Emojis Used On Twitter:
Twitter is a platform that limits our character count for each post to only 140. Therefore, it becomes impractical to express your feelings on Twitter with only using normal text. Therefore, emojis play an immensely important role in Twitter. As a result, we can express a whole lot of feelings within the character limit by using emojis.
In social rooms such as Twitter, where the number of characters is limited, emojis are really handy to add flavors to your tweet. A simple emoticon picture can take the place of whole words or even themes. As a result, this saves the poster valuable letters for other things.
The Top Popular Emojis Used On Facebook:
The social media giant, Facebook, recently introduced its fans with six more emoticons. This is in addition to the like button to react and interact with the posts. Below are the emoticons that are now used on Facebook.
The graph shows the use of emojis and some internet slang on Facebook. Women are still using more emojis than men. Conclusively, statistics of the total monthly active users in the top seven social media platforms show Facebook is still the favorite.
The Top Popular Emojis Used On Instagram:
Instagram is the social platform leading in the usage of emojis. Nearly half of the comments and captions on Instagram are emojis. Instagram users are taking full advantage of the hashtag-emoji feature as well. Unsurprisingly, the most used emoji in Instagram is the “heart” emoji.
Instagram users love the new feature that allows you to hashtag your favorite emojis. The top ten most used hashtag emojis among the 100 most used are shown below.
The Untapped Marketing Power of Emojis
Have you been using emojis in your social media posts and messages to engage and interact with your audience? Consequently, you may want to reconsider your marketing strategy. Therefore, it is high time you integrate emojis into your messages. Finally, it's time to make the most out of the attention of your customers.
However, be careful not to take it too far like Chevrolet did in their press release completely via emojis. It might leave your readers confused and feel funny about your brand. Most importantly, you should pick out the emojis best suited to your brand and integrate them to your marketing message.
In conclusion, I hope you have learned how to integrate emojis correctly into your social media posts. So, what are you waiting for? Have fun to incorporate emojis into your text.