What should you do if you want to become one of the best social media strategists?
Learn as much as you can about your niche, obviously.
There are many ways to do this.
You can read books, join courses and webinars, or listen to social media podcasts.
Good social media podcasts were a hard thing to come by. Still, with the podcasts listening trends showing that 51% of US population listen to them, many social media leaders and industry experts have started to share their experience and advice through this channel.
Indeed, podcasts come with a wealth of advantages.
You can listen to them anywhere, either at home, while commuting, and even at the gym or during lunch break.
Podcasts make it easy to hear the marketing leaders share their tips and insights.
With so many influential voices in social media, it becomes tough to decide from where should you start?
To help you find the right podcast, we have compiled a list of 7 best social media podcasts.
Table of Contents
Recently named the best social media marketing podcast at the Content Marketing Awards, the Social Pros is hosted by two outstanding marketers known for their work in the social media field.
Ideal for anyone looking to learn general SM strategies, the Social Pros reveals a host of inside stories and behind-the-scene strategies of some of the biggest brands in the world, such as Dell, IBM, Ford, and more.
There are over 300 episodes with the duration of each episode range from 30 to 60 minutes. It cover topics such as Facebook engagement, using Instagram to build fan engagement, and why social media customer service can be your ultimate marketing strategy.
Hosts Jay Baer and Adam Brown have years of experience in the field and are now the President of Convince & Convert and Executive Strategist at Salesforce, respectively.
Rick Mulready, dubbed the Iron Man of Facebook ads, is the host of The Art of Online Business, a podcast focusing on deep business and marketing strategies. Perhaps it isn't the best social media podcast for beginners, but it is the right one for people looking to escalate the social media ladder.
Episodes range from 20 to 50 minutes and cover everything from tips and strategies to interviews with industry leaders and case studies.
Mainly focused on Facebook and Instagram – Mulready's specialties – the podcast also covers growth hacking strategies, lead generation insights, and tips to hiring experts for your team.
Majorly geared towards the hospitality, tourism, and entertainment sectors, Tyler Anderson's Casual Fridays is a podcast for social media strategists looking to specialize in a specific niche. While new episodes haven't been released since March 2019, there are more than 200 episodes you can scan through and learn from.
Topics cover almost anything from digital strategies to social media marketing. The beautiful thing is that you can also expect to see tips for channels most social media podcasts don't cover, such as LinkedIn, in addition to Facebook and Twitter.
Besides general how-to, episodes also cover advanced topics, such as running social media marketing tests, driving sales with quizzes, or generating leads.
Case studies also offer insights into strategies some of the biggest fish have used to upscale their business.
Perpetual Traffic is an interview-style podcast where hosts Ralph Burns and Molly Pittman interrogate successful business owners on their experience and struggles with online advertising and digital marketing.
With episodes ranging from 20 to 40 minutes, the series focuses mainly on advertising for Facebook, covering topics such as launching a product with Facebook ads, or how to achieve customers' awareness for local, online, and physical products through Facebook ads.
Occasional discussions geared towards Instagram, Twitter, YouTube, Google AdWords, and other channels add some freshness, while the evergreen content attracts newbies and experienced social media strategists alike.
The name says it all. This podcast focuses on Pinterest-specific topics that explore strategies, best practices, and demonstrations with several Power Pinners. Hosted by Jeff Sieh, the episodes do cover other social media channels occasionally, including Instagram, Twitter, and Facebook.
The social media consultant and speaker focused on interview-style episodes developed to answer questions from the community.
Ranging from 40 to 60 minutes, episodes cover topics like using Pinterest to learn about your customers and community, creating viral images, and how to promote pins, among others. No doubt, an excellent choice for social media marketers focusing on Pinterest as their primary channel.
Advanced Facebook marketers or those aiming to become one should listen to the Social Media Pubcast. Hosted by Jon Loomer, the episodes are a mix of audio blog posts and pubcasts with guests answering questions about Facebook marketing and advertising.
What makes this podcast stand out is its informal nature that feels like chatting with friends over a beer.
On the go, you can listen to the 10-minute long audio recordings of the host's blogs, while the 40-minute pubcasts are long enough to keep you entertained during a long commute or throughout the evening.
Episodes include examples of evergreen Facebook campaign triggers, strategies for creating Facebook ads funnels, as well as tips and tricks for building audiences, leads, and conversions.
Social media marketers looking to develop their strategy around Twitter will surely like the #TwitterSmarter with Madalyn Sklar.
The marketing expert uses the podcasts to share her insights and tips on Twitter's best practices as well as share interviews with some of the best social media and marketing strategists in the world. Launched in 2015, the episodes revolve around topics such as building outstanding Twitter content strategies, using Twitter lists and GIFs to connect with people, building friendships, becoming an influencer, practical tips, and more.
Episodes have an average of 30 minutes, just the right length to listen during your lunch break or while exercising at the gym.
Wrapping It All Up
Listening to podcasts in your niche is an excellent opportunity to receive up-to-date information on trends as well as actionable tips and insights from industry experts with the minimum possible effort.
Whether it's Facebook, Twitter, Pinterest, Instagram, or a combination of all, the podcasts above can undoubtedly help you boost your social media game. Just pick your favorites and listen on!