In the dynamic world of social media, choosing the right management platform isn’t just a decision; it’s a strategic investment. For marketing agencies, brand teams, and social care specialists, the stakes are high: the perfect tool can unlock efficiency, deepen insights, and elevate customer connections.
But with two industry titans like Sprout Social and Sprinklr vying for your attention, how do you pick? Each offers immense power, yet caters to distinct needs. This guide cuts through the noise, providing a focused, head-to-head comparison to help your team find its ideal social media powerhouse.
Let’s explore which platform is built to fuel your specific ambitions.
How We Evaluated Sprinklr and Sprout Social
To give you the most reliable and actionable comparison between Sprinklr and Sprout Social, we conducted a detailed analysis across the features that matter most to social media professionals. From content scheduling and engagement tools to analytics, reporting, team collaboration, CRM integration, and customer support, every key capability has been weighed with care.
Our review process is guided by firsthand experience, platform updates, and user feedback from trusted sources like G2 and Capterra. We also factored in pricing transparency, scalability, and learning curve to ensure the tools align with the goals of freelancers, agencies, and in-house marketing teams alike.
This guide was created by digital marketers who actively use and test these platforms, ensuring our recommendations aren’t just theoretical, but rooted in practice. Our goal is simple: to help you invest in the right tool that fits your team size, workflow, and growth ambitions.
Are you on a journey to find the best social media management tool for your business, and that’s when you came across Sprout Social and Sprinklr. While both tools offer robust features, choosing the best one for your business can be challenging.
To get a clear picture, we dug deeper than just comparing feature lists. We tested both platforms firsthand and reviewed genuine user feedback from multiple review sites. The table below provides a quick summary of both of these tools.
Additionally, we have included a brief overview of SocialPilot to provide further context and facilitate a more straightforward comparison of your options.
 SproutSocial |
 Sprinklr |
 SocialPilot |
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|---|---|---|---|
| Number of Reviews | 4160 | 10 | 830 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $199/Month | Custom | $30/Month |
| Number of Social Accounts | 5 | Custom | 7 |
| Number of Team Members | 1 | Custom | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Whitelabel |
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| AI Assistant |
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| Best For | Multi-location brands, Enterprises | Mid size businesses and Large enterprises | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Sprout Social and Sprinklr are prominent social media management platforms, both of which were founded in 2010. Sprout Social, consistently recognized as a G2 Enterprise Leader, excels in providing enterprise-level cloud-based social media management solutions. It is praised for its intuitive interface, ease of use, and faster return on investment, with enterprise customers typically seeing a payback period of 13 months. Sprout Social also leads in innovation, focusing on customer-driven product development, strong integrations, and significant investment in AI features, such as AI Assist.
In contrast, Sprinklr, while offering similar functionalities, is often criticized for its complicated interface, steep learning curve, and reported lack of adequate support. We found that it lags behind Sprout Social in product direction, generative AI capabilities for social customer service, and overall ease of use and administration.
However, Sprinklr is highly regarded for its comprehensive channel coverage across 30+ digital platforms, robust AI capabilities for content generation and sentiment analysis, and its unified customer experience management (Unified-CXM) platform. Our team found that our social listening tools, in-depth reporting, and real-time analytics, along with enterprise-level governance and scalability, are especially well-suited for large organizations.
Sprout Social is ideally suited for large teams and agencies managing multiple social accounts and clients, thanks to its standout centralized inbox and robust collaboration features that streamline workflows. It’s also an excellent choice for businesses needing robust analytics and social listening capabilities, offering detailed reporting to deeply understand social media performance and monitor brand mentions.
If you are a user seeking a comprehensive, all-in-one solution with high-end features like AI-driven content suggestions and customizable dashboards, Sprout Social provides scheduling, analytics, and community engagement in one platform. Furthermore, we believe that it is particularly beneficial for influencer marketing teams and agencies requiring extensive white label reporting for clients.
Finally, outbound social marketing teams focused on growth and making strategic investments in social media will find Sprout Social better positioned for their objectives.
Before you choose to use the tool, it’s wise to learn more about Sprout Social to see if it is the right fit for your business.
Phill K.
Sprout makes it really easy to schedule posts across multiple platforms quickly and with minimal effort. They have a suite of features to help optimize copy, images, and timing for each platform. The publishing calendar makes it simple to see what posts you currently have scheduled and plan out new ones, even going as far as allowing drag & drop to reschedule posts. Their reporting is very visual and easy to read and draw effective conclusions to refine your plans. Sprouts campaign planner makes it really easy to plan out a dedicated campaign and generate reports just on that campaign.
Who is Sprinklr Best For?
Sprinklr is a powerhouse, purpose-built for large enterprises and rapidly expanding organizations that demand nothing less than a robust, scalable, and deeply customizable solution.
Imagine managing every aspect of your social presence across a staggering 30+ digital channels, all from one unified command center. That’s one of the major advantages of Sprinklr. In our opinion, it’s the go-to for teams grappling with extensive social operations, global brands, and those craving advanced AI-driven insights. It allows you to dive deep into social listening, dissect sentiment, and leverage AI for everything from content generation to pinpoint analytics, truly understanding your audience.
It unifies your entire customer experience, consolidating tools and streamlining workflows. In our opinion, if stringent governance, data security, and the ability to integrate seamlessly with your existing tech stack are important, Sprinklr delivers.
Jaime T.
What I appreciate most about Sprinklr Social is its ability to bring all our social media channels into a single, unified platform. It allows our teams to collaborate efficiently across regions, maintain consistent brand messaging, and respond to customers in real time.
While Sprout Social and Sprinklr provide exceptional social media management capabilities, SocialPilot is another tool that brings value-packed offerings to the table at an affordable price range.
Designed for agencies, small businesses, and marketing teams, SocialPilot offers robust features without the hefty price tag. With a 4.5-star rating on G2 and 4.4 on Capterra, it stands out for its ease of setup, user-friendly interface, and reliable support, consistently outperforming many of its competitors.
The platform also integrates AI-powered tools to enhance productivity, from optimizing post captions and generating content ideas to auto-scheduling with its AI Scheduler.
Supporting a wide range of platforms such as Facebook, Instagram, LinkedIn, X (Twitter), Threads, Pinterest, TikTok, Bluesky, YouTube, and Google Business Profile, SocialPilot makes bulk scheduling, client management, and team collaboration simple and seamless.
For teams seeking an intuitive, results-driven solution without a steep learning curve, SocialPilot is a strong contender.
Imali C.
The software is well thought out, with usability in mind. Whenever there is something that I need help with, it’s easy and quick to get hold of the friendly team who are always on-hand to help and genuinely make you feel like your ideas are being heard.
Scheduling and Publishing
Both Sprout Social and Sprinklr offer robust scheduling. Sprout Social excels with data-driven optimization, using analytics to pinpoint ideal posting times for maximum engagement. Sprinklr, meanwhile, provides enterprise-level omnichannel publishing, designed for immense content volumes across 30+ channels, featuring sophisticated AI-driven smart scheduling and robust governance for large-scale operations.
We’ve compared the publishing and scheduling features of these tools, along with SocialPilot, to help you choose the one that best fits your needs.
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SproutSocial |
Sprinklr |
SocialPilot |
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Create Post Extension |
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| WordPress Social Media Plugin |
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| AI-powered Scheduling |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| AI Suggested Best Time to Post |
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| Image Editor |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Carousel scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Carousel scheduling |
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| Audience Targeting |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
When it comes to social media management, Sprinklr stands out as an exceptionally comprehensive platform, tailored for vast enterprise organizations that demand virtually every advanced feature and extensive omnichannel capabilities.
We found that its robust architecture supports seamless management across numerous digital touchpoints, from direct publishing on diverse platforms like Instagram Reels and YouTube to sophisticated AI-driven analytics and governance, ensuring consistent brand voice at a global scale.
At the same time, Sprout Social offers a highly refined and user-friendly experience, making it an excellent choice for businesses prioritizing deep social analytics, engagement optimization, and streamlined team collaboration. It excels in providing actionable insights to pinpoint ideal posting times and manage community interactions effectively. While offering broad platform support and powerful features, its focus leans towards comprehensive reporting and intuitive workflows.
SocialPilot also presents itself as a highly efficient and value-driven solution, particularly well-suited for agencies and growing small to medium-sized businesses. It delivers robust core features like extensive bulk scheduling, efficient client management, and broad platform compatibility, all within an accessible framework. Its inclusion of AI-powered tools for content creation and scheduling further enhances its appeal for teams seeking powerful functionality without the complexities or higher investment of larger enterprise systems.
Analytics Capability Comparison
When it comes to analytics, both Sprinklr and Sprout Social offer powerful reporting features, however, they cater to different needs. Sprinklr delivers advanced, real-time analytics designed for enterprise-scale operations, while Sprout Social provides user-friendly, in-depth insights ideal for marketing and customer care teams.
Here’s a breakdown of the key analytics features of both platforms, with SocialPilot included for broader context.
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SproutSocial |
Sprinklr |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Cross-Platform Analytics Dashboard |
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| Post-Level Performance & Top Content Insights |
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| Audience Growth & Engagement Metrics |
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| AI-Powered Performance Insights |
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| Team/Client Tagging in Reports |
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| Learn More | Learn More | 14 Days Trial |
When it comes to understanding your social media performance, the analytics capabilities of Sprinklr, Sprout Social, and SocialPilot offer distinct advantages.
While both Sprinklr and Sprout Social are equally capable platforms when it comes to their respective analytics capabilities, the differences become clear in advanced features. Sprinklr truly stands out with its robust AI-powered performance insights and the ability for team/client tagging in reports, offering deep, intelligent analysis crucial for large enterprises.
However, it does not have Whitelable downloadable reports, which can be a downside for many. In that case, you might want to consider Sprinklr alternatives, which offer customizable reporting features along with more agency-friendly tools.
On the other hand, Sprout Social, while providing comprehensive core analytics and excellent custom report builders, surprisingly lacks explicit AI-powered performance Insights and Team/Client Tagging directly within reports, which might necessitate more manual interpretation for some users.
Its powerful Custom Report Builder allows users to tailor reports precisely to their needs, ensuring comprehensive data visualization and understanding of key performance indicators across all channels.
Intriguingly, SocialPilot boasts both AI-Powered Performance Insights and Team/Client Tagging, showcasing its advanced analytical muscle, especially valuable for agencies managing multiple clients. In addition, SocialPilot also provides detailed social media analytics, engagement metrics, hashtag performance analysis, multi-account combined analytics, a cross-platform analytics dashboard, and post-level performance and top content insights.
Furthermore, both SocialPilot and Sprout Social offer whitelabel downloadable reports, a significant advantage for agencies presenting branded reports, a feature notably absent in Sprinklr.
Inbox/Listening Capability Comparison
Staying on top of every customer message, comment, and mention across diverse social channels is paramount for your brand. Effective social listening and robust inbox management ensure you never miss a beat, allowing for timely engagement and valuable insights.
Here’s a high-level comparison of how these essential capabilities stack up across Sprout Social, Sprinklr, and SocialPilot, highlighting their unique strengths for maintaining real-time connections.
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SproutSocial |
Sprinklr |
SocialPilot |
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Reply to Comments and Mentions |
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| Learn More | Learn More | 14 Days Trial |
When it comes to truly hearing your audience and staying ahead of market trends, social listening capabilities are paramount. Both Sprout Social and Sprinklr offer powerful tools, though with distinct strengths.
Sprinklr stands out for its sheer extensive data coverage, spanning an impressive array of platforms including Twitter, Facebook, Instagram, YouTube, and Reddit, with users often citing it as having the “largest data coverage” in its category. Its robust AI, natively trained on vertical industry data, provides highly accurate sentiment analysis and offers infinitely customizable dashboards for deep dives into conversations.
At the same time, Sprout Social delivers a more intuitive, data-rich listening experience. After using it our teams found that it excels in monitoring brand mentions, keywords, and conversations across a wide network, offering detailed deep sentiment analysis and comprehensive conversation tracking. It has one of the most seamless unified inbox which further streamlines engagement directly from listening insights.
While both are formidable, SocialPilot also provides a capable foundation with its unified social inbox for message replies, posts, and comments. However, it currently doesn’t support replying to stories, which both Sprinklr and Sprout Social handle for holistic engagement. Each platform carves its niche in the complex world of social listening.
In the world of social media, seamless teamwork and efficient client management are non-negotiable for success. Robust tools for approval workflows, access control, and client interaction are vital for your business success.
Let’s dive into how Sprout Social and Sprinklr stack up in empowering your team and clients to work together harmoniously.
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SproutSocial |
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SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Approval on-the-go |
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| Learn More | Learn More | 14 Days Trial |
When it comes to fostering seamless teamwork and efficient client interactions, both Sprinklr and Sprout Social offer robust social media collaboration features. Both platforms will provide you essential functionalities like Access Management, Content Approval workflows, and the ability for Approval on-the-go, ensuring your content is reviewed and approved efficiently. They also universally support Comments on Posts, facilitating direct feedback and discussion within the platform.
We found a noticeable distinction with per post multi-use. While Sprout Social offers this without limitation, Sprinklr restricts it to up to 3 uses, which could impact workflows for teams needing more flexibility. Furthermore, a significant advantage for Sprout Social is its provision of free unlimited clients, a feature not available in Sprinklr, making it potentially more cost-effective for agencies managing numerous clients.
SocialPilot truly distinguishes itself as a robust and cost-effective solution, aligning closely with Sprout Social in offering vital features like Free Unlimited Clients and Per Post Multi-Use. This eliminates concerns about scaling client portfolios or incurring extra charges, making it incredibly appealing for agencies and teams handling numerous accounts. Alongside these, it provides all other core collaboration functionalities, including seamless access management, efficient content approval workflows, and direct commenting on posts.
This comprehensive suite of features positions SocialPilot as one of the best options, perfect for organizations prioritizing extensive client management and streamlined teamwork without accumulating additional costs.
Pricing
Now, let’s dive into the core of this Sprinklr vs. Sprout Social pricing comparison. We’ve put together a breakdown of each platform’s pricing structure to help you determine which one aligns best with your business needs.
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SproutSocial |
Sprinklr |
SocialPilot |
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Standard
$199/per month
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Custom
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Essentials
$30/per month
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Professional
$299/per month
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Custom
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Standard
$50/per month
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Advanced
$399/per month
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Custom
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Premium
$100/per month
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Enterprise
Custom
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Custom
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Ultimate
$200/per month
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30 Days Free Trial
No Credit Card Required
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10 Days Free Trial
Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
When evaluating the investment required for social media management, the pricing structures of Sprout Social, Sprinklr, and SocialPilot present clear distinctions.
Sprinklr operates exclusively on a custom pricing model, indicating its focus on large enterprises with highly tailored needs and budgets, where a direct quote is necessary.
On the other hand, Sprout Social offers transparent, tiered pricing, starting at a Standard plan of $199/month, scaling up to $399/month for its Advanced plan, with an Enterprise tier also on custom pricing. It makes the deal better with a 30-day free trial requiring no credit card, allowing users to explore its capabilities risk-free.
While Sprout Social offers many useful features, it might not be the best option for many businesses. Instead, you can use different budget-friendly alternatives to Sprout Social that can provide you the value for money and offer similar core features.
In stark contrast, SocialPilot stands out as the most budget-friendly option, with plans starting at an incredibly accessible Essential tier of $25.50/month. Even its most comprehensive Ultimate plan is a mere $140/month, making it a highly attractive choice for small businesses and agencies seeking powerful features without the premium price tag.
Ease of Use
The best social media management platforms simplify workflows and deliver a smooth experience across the board. Let’s now compare Sprinklr and SocialPilot based on how easy they are to use and do business with.
Below is a table comparing both tools across key usability metrics.
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SproutSocial |
Sprinklr |
SocialPilot |
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| Easy to Use | |||
| Easy to Setup | |||
| Ease of Admin |
When it comes to the daily grind of social media management, a platform’s user-friendliness can make all the difference. Sprout Social consistently delivers a strong performance in Ease of Use (4.3 stars), Ease of Setup (4.2 stars), and Ease of Admin (4.4 stars). This reflects its reputation for an intuitive interface and streamlined processes, making it a solid choice for teams seeking efficiency and a relatively smooth onboarding experience.
At the same time, Sprinklr, while incredibly powerful, presents a steeper learning curve, scoring 3.75 stars for Ease of Use, 3.4 for Ease of Setup, and 3.7 for Ease of Admin. Its immense feature set and enterprise-level complexity mean it often requires more dedicated training and resources to master, though it offers unparalleled depth for those willing to invest.
Leading the pack in user-friendliness is SocialPilot, with impressive scores across the board: 4.5 Stars for Ease of Use, 4.6 for Ease of Setup, and 4.55 for Ease of Admin. This makes SocialPilot an exceptional choice for teams prioritizing rapid adoption, minimal training, and a truly effortless social media management experience.
Customer Support
Finally, let’s talk about customer support, one of the most important factors that concerns mostof the businesses. Below is a detailed breakdown of how each platform performs when it comes to supporting their users.
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| Live Chat Support |
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| Setup Support |
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| Dedicated Account Manager |
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| Learn More | Learn More | 14 Days Trial |
When it comes to ensuring a smooth experience with your social media management platform, robust customer support is very important. Both Sprout Social and Sprinklr offer comprehensive support channels, including live chat support, email support, and dedicated training and setup support. This ensures users can get assistance with immediate queries, detailed issues, and a guided onboarding process.
A key differentiator lies in the provision of a dedicated account manager. Both Sprout Social and Sprinklr offer this personalized support, which is invaluable for larger organizations or those with complex needs, providing a single point of contact for strategic guidance and issue resolution.
SocialPilot also ensures its users are well-supported, providing a comprehensive suite of essential customer support options. Teams can rely on immediate assistance through live chat support for quick queries and troubleshooting, alongside detailed responses via email support for more complex issues.
Furthermore, SocialPilot offers robust training resources and dedicated setup support, ensuring a smooth onboarding process and helping users quickly master the platform’s capabilities to maximize their social media efforts.
Apart from that SocialPilot also offers a dedicated account manager, which could be a consideration especially if you are a large enterprise seeking a single point of contact for strategic oversight. Its accessible and responsive support channels effectively cater to the needs of agencies and businesses looking for reliable assistance without added complexity or cost.
Which Tool Is Right for You? Your Quick Decision Guide
Still torn between Hootsuite and Sprout Social? Here’s a quick, no-fluff checklist before we dive into the detailed feature comparison for each of these platforms. So, whether you’re a solo marketer, mid-sized agency, or large enterprise, this table cuts through the noise so you can make a confident, informed choice.
If you are still divided between Sprout Social and Sprinklr, here is a final checklist that dives into feature comparison for each of these platforms. This table cuts through the clutter so you can make the right choice.
| What Your Need | Choose Sprout Social if… | Choose Sprinklr if… | Choose SocialPilot if… |
| Managing multiple accounts affordably | You have the budget for premium account management features, and you need free unlimited client onboarding for your agency. | You manage exceptionally large, complex enterprise accounts and you can afford custom, high-tier pricing. | You oversee 10-50+ social profiles and want comprehensive feature access without overspending, with free unlimited client onboarding. |
| Simplified post scheduling & publishing | You prioritize sophisticated scheduling options with data-driven optimization and prefer seamless content approval workflows for efficient team coordination. | You require omnichannel publishing across 30+ channels with sophisticated AI-driven smart scheduling and robust governance. | You are looking for a clean, intuitive interface, a straightforward content calendar, and powerful bulk upload capabilities for up to 500 posts simultaneously. |
| AI-powered support | You’re seeking intelligent inbox suggestions, automation tools, and AI-powered recommendations for optimal posting times, along with a helpful AI Assistant. | You need robust, AI-powered performance insights, highly accurate sentiment analysis derived from native AI, and an AI Assistant for analytical capabilities. | You want AI-generated captions, innovative content ideas, enhanced workflow efficiency, AI-powered performance insights, and smart AI-suggested posting times. |
| Analytics & performance reporting | You require in-depth insights, competitive benchmarking, and professional, client-ready reports with custom report builder and whitelabel download options. | You require advanced, real-time analytics designed for enterprise operations, and explicit AI-powered insights. | You’re looking for advanced analytics complemented by cost-effective white label PDF reporting, along with AI-powered insights and team/client tagging directly in reports. |
| Collaboration & team workflows | You oversee complex teams and benefit from detailed permission structures, clear task assignments, and seamless internal collaboration. | You demand access management, content approval workflows, and strong governance, understanding that per-post multi-user collaboration is limited. | You need straightforward, integrated workflows, flexible role-based access, smooth client onboarding, and the advantage of unlimited clients with versatile per-post multi-user collaboration. |
| Instagram, TikTok & video scheduling | You need campaign-level tools, audience targeting across video formats, and scheduling for reels, stories, and carousels (TikTok publishing is not available). | You require Video scheduling capabilities including reels, stories, carousels, and direct TikTok publishing, alongside advanced Instagram features like Grid layouts. | You desire easy scheduling for reels, carousels, and videos across various platforms, supported by bulk upload and AI assistance. |
| Budget-conscious decision-making | You have flexibility in your budget for tiered pricing but prioritize high-touch support, intuitive tools. | Your budget is substantial for custom pricing, as you require an all-encompassing, top-tier solution for immense enterprise demands where feature breadth outweighs cost. | You are looking for maximum value and desire agency-grade tools at a friendly price, with highly affordable tiered plans starting from $25.50/month. |
Final Verdict
Choosing your ideal social media platform boils down to specific needs. Sprinklr is the powerhouse for vast enterprises demanding unparalleled, AI-driven omnichannel management and deep customizability, despite its custom pricing and steeper learning curve.
Sprout Social offers a balanced, intuitive experience with strong analytics, robust collaboration, and transparent pricing, ideal for larger teams and agencies seeking comprehensive insights and streamlined workflows.
Meanwhile, SocialPilot shines as the value champion, providing a user-friendly, feature-rich solution with excellent support, including a dedicated account manager, making it perfect for budget-conscious agencies and growing businesses.
