More About Facebook Boost Post
In 2012, Facebook introduced the boost post feature. Boosted posts came forth like ads due to their need for a budget to reach a wider audience, similar to Meta ads in Ads Manager. However, Facebook Boost Posts differ from standard Facebook ads in that they are developed outside of Meta Ads Manager and include customized parameters such as ad placement and audience targeting.
Businesses should set specific advertising goals before using this Meta technology. Whether it’s amplifying posts with higher engagement, promoting popular products, or optimizing landing pages for improved monetization and traffic, a well-defined strategy will contribute to the effectiveness of their advertising efforts.
You can boost an existing post on the timeline of your business page and boost it by:
- Selecting an audience, i.e., the individuals you would like to hook up to your posts and, eventually, your business or product.
- Sharing the budget you are willing to pay over the course of your ad campaign.
- Setting the time duration of your post boost, i.e., how long your chosen people will be able to view your post after the approval by Facebook.
To boost a post, go to the Facebook Insights tab, go to the “Your 5 Most Recent Posts” section, and under the “Promote” column, click the “Boost Post” button next to the post you wish to boost.
Let’s take a quick look at the benefits of Facebook Boost Posts.
- A simple click on “Boost Post” followed by selecting your settings in the very same window, is all you need to promote popular posts. An easy process!
- You get a chance to control your target audiences with optimization based on age, gender, interests, behaviors, location, etc. A specific approach!
- Facebook predicts audience reach according to audience targeting, budget, and ad duration, so you understand what you are paying for prior to investing. A potential prediction!
Here is a glimpse of how Facebook allows you to manage your audience and budget for boosting your page’s posts.
