YouTube, a video content platform where more than 120 million people are active daily and currently used by more than 2.1 billion users globally, can indeed act as an excellent platform for brands to market their products.
Most of the target audiences of brands are active on YouTube.
YouTube is more than just a social network/video-sharing website. It has become the second-largest search engine next to Google itself. This has led brands to create different strategies for marketing their products or services on YouTube.
The process of making engaging video content around the product or service for advertising or promotion or even attracting traffic on websites is a form of marketing known as Video Marketing.
But just making videos on YouTube is not enough for brands. To ensure that their target audience watches the videos, the reach of their content should be maximized. This can be done with the help of some YouTube video marketing software.
Before we jump to the top Youtube video marketing software list, let us first understand all about this software.
What is YouTube Marketing Software?
A YouTube marketing software allows you to optimize your video content and channel on YouTube. In short, it makes sure that your content is reaching the intended audience by suggesting appropriate keywords and providing analytics of what is working for you and what is not.
These YouTube video marketing software assist brands in maintaining an overall professional look for themselves in the eyes of their target audience. As the reach of the content will increase, there would be more awareness about the brand among the potential customers.
By using YouTube marketing software, you will be able to make yourself stand out from your competition.
Now, without any further ado, it’s time to discuss what you came for.
Best 15 YouTube Marketing Software for Brands
YouTube Studio is a video marketing software that YouTube itself offers for free. You can open YouTube Studio by clicking on the profile picture of your YouTube account and then going to the creator mode.
The software keeps an eye on the performance of your videos and provides analytics which is on the following parameters of your videos:
The Overview tab shows the number of views and the total hours people have spent on your video. This tab offers various features such as a real-time activity tracker, a graph of likes vs. dislikes, and, most importantly, an audience retention tracker.
The audience retention tracker counts the number of people who watched your video until the end and those who left it in the middle.
Unlike the Overview tab, the Reach tab analyses what was the impression of your video. This means the tab shows the record of views when the thumbnail was shown on YouTube.
The Reach tab also gives you data on how your audience stumbled across your videos via the YouTube search box, suggestions, another playlist, or some other source.
And lastly, the Engagement tab. As the name suggests, it focuses on the engagement gained by your video. The tab shows viewers’ engagement in hours and average watch time in hours on your videos. It also gives insights into a range of demographics that are engaging with your content.
Apart from being a reliable marketing tool, it is also a place to edit your videos.
- Free to use
- Easy to use
- Generates backlinks
- Can’t do competition analysis
- There are many rules and restrictions of YouTube that you would have to follow
- Some of the data is difficult to comprehend
If you want to learn more about what kind of content works for your brand and what doesn’t, BuzzSumo should be your go-to YouTube video marketing software.
On BuzzSumo, you can gain ideas for content creation based on any keyword. It also monitors the performance of your videos and provides analytics. One of the specialties of BuzzSumo is its ability to find the right influencer for your brand.
You can give BuzzSumo a shot by using their one-month free trial. Credit card credentials are not required, so you can get started immediately without wasting any time.
- Provide content ideas
- Results can be filtered
- Builds backlinks
- Can be difficult to operate for the new users
- Sometimes doesn’t properly performs well with slack
- Many users find it to be a bit costly
VidlQ is an officially YouTube-certified video marketing software. Like BuzzSummo, VidlQ offers the latest trending topics that you can cover in your video based on the keyword. The software also lets you gain knowledge on what your competitors are up to.
VidlQ provides a scorecard for your YouTube videos based on parameters such as performance, social media engagement, SEO Feedback, the controversial keywords used, and many more.
These essential parameters are usually very complicated to monitor within the YouTube studios. Hence YouTube Studio is a bit difficult to use as compared to VidIQ.
If you don’t have any ideas for keywords, then VidlQ can also help you generate new keywords with its Keyword Inspector Tool.
- VidlQ software is easy to use
- It also has Firefox extension
- The customer support of VidlQ is very active and helpful
- Only one user at a time for lesser premier plans
- Consumes too much data
- The free plan offers very limited features
Agorapulse helps you create an improved social media strategy by determining what content is best for you, tracking performance, and recommending what content to post next. As your YouTube channel gains popularity, you can expect more DMs in your inbox than ever.
With Agorapulse, you can easily monitor all the messages received in your inbox. This feature makes Agorapulse relevant for you, especially when your channel grows at a large scale.
- Agorapulse offers comprehensive analytics and reports
- Have ability to respond to Linkedin DMs
- Agorapulse has intuitive interface
- Team members can’t collaborate
- Does Not allow scheduling
- Limited search functions
Social Blade assists you in growing your channel by providing a ranking for your channel, the right influencers for promotion, and competition analysis. Apart from YouTube, you can also get insights for growing your channel on other online video content platforms like Twitch, Facebook, TikTok, and many more.
Choose Social Blade if you are planning to establish your brand’s presence on multiple platforms at once. According to the Social Blade website, there are about 54.8 million YouTube creators currently using it.
- Provides guidance for new YouTubers
- Dose competition analysis for free
- Offers real-time data
- Has limited functions
- Sometimes the data provided is not accurate
- Not very useful for platforms other than YouTube
Biteable is a different type of YouTube marketing software than the others. It is a tool that aids in making your videos more engaging by using stock videos and animation. As engagement on your videos will increase, your subscribers’ count will also increase, all with the help of Biteable’s unique animation features.
You can get started on this platform for free. Companies like Microsoft, Google, Amazon, and Shopify have already used their stock footage and animation library. If you think it’s making a difference, you can opt for their different monthly premium plans depending on your requirements.
- Very easy to use
- Consists of many template that a good visual appeal
- The customer support is available 24/7
- Have limited range of fonts
- Can’t be used for instagram videos
- With free plan videos can’t be downloaded
If Biteable provides high-quality videos and animation, Canva delivers high-quality images for your videos. With Canva, you can also create eye-catching thumbnails for YouTube. Canva also believes in increasing your content quality to grow your channel.
It is a very easy-to-use online platform with more than 250k free templates and many available styling and customization options. If you buy the premium version, you can access more free templates, stock videos, and graphics.
- Easy to alter and edit the designs
- Wide selection of templates are available
- The available templates can customized
- Does not have the option of local storage
- The mobile application don’t have the same features as the desktop version
- Free version offers very less features
With the help of Artificial Intelligence technology, Socialbakers recommends content ideas that your target audience might be interested in watching along with important trends to understand the market.
You can get your content strategy improved with Socialbakers. Many world-renowned organizations such as Discovery Channel, Estée Lauder Companies, and UFC put their faith in Socialbakers for staying ahead in the game.
- Offers good user experience
- Monitors campaign
- Provides comprehensive analytics
- Customer service is not up to the par
- Does not allow to post stories of instagram
- Does not allow scheduling for instagram
Apart from making engaging videos and statistical analytics, another way to do YouTube video marketing is to be on-point with your Search Engine Optimization (SEO) game. Tubics gives you a step-by-step SEO checklist to bring organic traffic to your videos.
As Tubics was developed in association with YouTube, you can be sure that the output you are getting from the software will always be accurate and insightful. Besides SEO suggestions, it can also be used for competitive analysis, testing your thumbnails, and content ideas.
- Provides good customer service
- Easy to set up
- Accurate data
- Not very quick to respond
- Sometimes there can be glitches in the software
- Multiple channels can’t be operated on the software using a single gmail account
Vidooly is a video marketing software useful for advertising agencies, digital marketing agencies, or brands looking to make a solid online presence. It has three product suites that cover almost everything you need for YouTube video marketing. They are:
- LeaderboardIt helps you compare your growth with other video publishers or competition.
- Brand IntelligenceBrand Intelligence is a tool that assists you in making crucial video marketing strategy decisions.
- Creator DashboardIt is a valuable tool for driving organic traffic to your videos.
Other than these, there are also many other product suites that you use. Each product suite has different pricing.
- Customer support is reliable
- Offers webinars on variety of topics related to social media marketing
- Reports include insights on the target audience
- User interface can be a little overwhelming at first
- Doesn’t provide scheduling
- Sometimes users get confused on what package they should opt
Brand24 is a beneficial YouTube marketing software that lets you know what your target audience says about your brand online. It keeps track of all the positive comments and responses by customers who are unhappy with your brand.
It also measures your PR efforts and monitors all the Hashtags you use. You can start using this platform free of cost for the first 14 days. Don’t worry; your credit card information is not required. If you are satisfied with the free trial, you can buy their monthly subscription starting from $49 per month.
- User friendly interface
- Tools optimize the process of social media marketing
- Seamless integration
- The customer support is not very proactive
- Sometimes tools provide data that is not relevant
- The tools don’t have the CRM features
Like Tubic, Keyword Tool also assists in bringing organic traffic to your videos by providing you with the right keywords that you can use in the description box. Most of the time viewers discover new videos when appearing in their YouTube suggestions. And this can only happen if you have correctly optimized your channel.
That is why Keyword Tool can come in very handy for growing your brand awareness. It is free to use the tool. With Keyword Tool, you can be sure that your videos will be visible to the right audience.
- It’s a ideal tool for SEO professionals
- Provide comprehensive data
- Offers real time-analytics
- Does not provide keyword analytics in free plan
- Restricted till keyword search
- There is no free trial
Like Biteable and Canva, Vyond also focuses on providing engaging videos to grow your audience. Unlike others, Vyond specializes in offering your brand professional animated videos. The platform has an animation for multiple domains like marketing, training, e-learning, and even customizable animations for your brand.
Creating animated videos has never been easier. You can try Vyond for free. They have got multiple monthly and annual subscriptions for you to select.
- A large number of character and props are available
- Easy to use
- Provides high quality videos
- Many important features are only available in paid versions
- The app version is not very responsive
- The library search is not very good
If you are trying to make a personal brand on YouTube, Unbox Social should be your chosen video marketing software. The platform lets you know your audience’s demographics so that you can plan your marketing campaigns accordingly.
Even though Unbox Social specializes in personal branding, many businesses use Unbox Social for YouTube video marketing. Famous enterprises like Netflix, Swiggy, and Lakme are a few of them.
- Tracks competition
- Tracks campaign
- Monitors end-to-end funnel analysis
- Data sometimes can be inaccurate
- Free trail don’t have all the premium features
- Doesn’t offer tutorials on how to operate the software
Tubebuddy is a browser extension that is an excellent tool for marketing your YouTube channel. The extension provides you with advanced keywords that you can use to create content as well as irresistible video titles.
By using Tubebuddy, your videos will gain more organic traffic, and they will be ranked higher in the search results.
- Large and active community
- Reports are very detailed
- Also supports Firefox, Safari and Internet Explorer
- Low tier-plans allow only one channel to operate
- The A/B testing has limited abilities
- Dashboard can be confusing for beginners
These were some of the best YouTube marketing software available in the market. Each of them has different features and capabilities. So you select the marketing software which you think would be best for your brand.
YouTube marketing software is undoubtedly helpful. However, to make an awesome marketing campaign, you need a host of other tools to ensure your content goes live on-time without any hitch.
SocialPilot with its social media scheduling and content calendar features can help you optimize your marketing campaign and make it seamless! Try its free trial today!