As it has become vital to build social media presence on Facebook, you need to know how to manage as well as schedule posts on Facebook. Scheduling enables you to post content on time and also ensures that your post is consumed by a diverse audience in different time zones.
As timing is very crucial, there are tools available to schedule your Facebook posts to ensure that you become more efficient and rather focus on closing more sales.
In this blog we will discuss various scheduling options available to multiply your readership and viewership using Facebook. These guidelines and step-by step process will undoubtedly help you close more sales and garner more conversions.
Infact, there are two ways to do it:
- Natively on Facebook
- Third-Party Scheduling using SocialPilot
Third party services apps like SocialPilot can easily keep track of everything that you do in addition to providing regular updates and insights.
Interesting fact: With SocialPilot, you can bulk schedule up to 500 posts with images.
Now, let’s discuss how Facebook scheduling is done using ‘Creator Studio’ and then we will explore SocialPilot.
Before you natively schedule a post on Facebook, remember that you will need a business/ group page to schedule a post using Creator Studio. Keep in mind that this won’t work in your regular profile though!
How to schedule a post on Facebook
Step 1: Once you open your Facebook page group you have to select ‘More Option'. Under the drop-down menu of more options, select publishing tools.
Step 2: In the ‘Publishing Tools’ option, you need to select ‘Creator Studio’ from the tools options.
Step 3: You are on ‘Creator Studio’ and this is where you can schedule your posts and keep a track of your posting activities.
Step 4: You can click on ‘Create Post’ and once done, you will see a dialogue box that has a publish option. In the drop-down menu of publish, select Schedule Post. Here you have the liberty to select your preferred date and time for posting.
How to re-schedule or delete a scheduled post on Facebook
Step 1: In the creator studio, you can reschedule your scheduled posts if required. All your scheduled posts are accessible in the content library’s Posts section.
Step 2: Alike scheduling a post, re-scheduling can be done in the same manner via the creator studio page.
Note: that when you are posting content, the timeline considered by Facebook is always aligned with your current timezone by default
Step 3: If you are not interested in either of the options, you can delete your post too. As all your scheduled posts are accessible in the content library’s Posts section, you select the delete menu and remove the undesired scheduled posts as per your choice.
What are the Pros and Cons of using Facebook’s Creator Studio
Creator studio is an amazing feature offered by Facebook. It is really useful if you are looking for a simple way to take care of scheduling posts. However, let’s look at its pros and cons before understanding the benefits of third party social media marketing platforms.
Also, you need to understand that Creator Studio is different from Facebook Business Manager. Business Manager serves a different purpose; it’s mainly for advertisement. Business Manager allows you to set the perimeter of the ads, preview the ads, etc, in which Creator Studio cannot offer.
Creator Studio is a good option for influencers or individuals who are looking to automate the posting process and are expecting nothing not more than that.
If you are looking beyond scheduling and posting and want to close more sales and attract more customers, this is where third party scheduling tools can be leveraged.
How to customize and schedule Facebook posts using SocialPilot
Third party tools go beyond scheduling options and enable hassle free auto-posting facilities. Although other tools enable auto-posting facilities, with SocialPilot you can customize and also bulk schedule up to 500 posts with images at a cost efficient price. Bulk scheduling is a convenient way to create a large number of posts using a CSV or text file. Also, with Bulk Scheduling, you no longer need to schedule a large number of posts manually.
We will discuss more about scheduling and bulk scheduling features later in this blog. Before that, let’s see how SocialPilot lets you customize your Facebook posts.
To get started, login and connect at least one account. Let’s say in this case it is Facebook. You can also connect multiple Facebook accounts and other social media accounts. Once you are done connecting multiple Facebook accounts, you can select the Facebook account of your choice for scheduling.
To customize, you need to go to ‘Create Post’ option and from here you will be able to perform these below mentioned activities:
- Create a single image post or Album Post: It has easy uploading facilities, wherein you can upload directly from Dropbox or your computer.
- Easy tagging options: To help expand your reach, SocialPilot lets you tag another Facebook account. Also, the tool lets you tag that location which you aim to target.
- GIFs: We all love humor! This gives your reader a personal touch by adding humor to your post.
- Customized Graphics and emojis: You can use Canva to design graphics and add emojis to make your post attractive by expressing your feelings.
- Manage posts to whom you share: By setting up preferred and restricted audiences, manage your each and every posts.
- Boost post and call-to action facilities: Boost post does wonders to your organic posts while you can drive more conversations using call-to action buttons.
Once customization of your desired posts are done, you can schedule them right away by clicking on ‘Add to Queue’. On the drop down menu of ‘Add to Queue’ you can select either Share Now, Share Next, Schedule Post or Repeat Post.
By clicking on the 'Schedule Post' option, you'll see a popup window where you can select the date and time for publishing that post. If you want to repeat this post over a period of time, click on '+ Add Schedule.'
Now, I will take you through a seamless bulk scheduling journey using the SocialPilot application. Note that social media account selection procedure is the same while scheduling as well as bulk scheduling.
Why should you bulk schedule your posts?
- If you have planned your monthly social media marketing schedule, then bulk schedule will enable you to reach your marketing goals
- Bulk scheduling will save a lot of time
- Bulk scheduling can help you focus on productive marketing activities instead of posting regularly
Now, the first step to bulk schedule is to login and then upload all those posts that you want to schedule on SocialPilot’s dashboard.
How to bulk schedule using SocialPilot ?
Step 1: Log into the SocialPilot Panel
Step 2: Select Post and click on Bulk Schedule option
Step 3: Once you select the bulk schedule page, you need to drag and drop your CSV file. Kindly note that the CSV file should not have more than 500 records at one time. In case you need to upload more than 500 files, please divide the files by ensuring that it is less than 500.
What is a CSV File?
Comma Separated Values (CSV) file is a plain text file that contains a list of data. CSV files serve various purposes. They help enterprises and businesses export a high volume of data to a more concentrated database. To learn more about how to create a CSV file for bulk upload, visit this page.
Step 4: Once you are done uploading files, you will be directed to the preview window. In this window, you can review each image alongside the text content, wherein are also given an option to edit or delete images and texts.
Step 5: Now click on the select account tab. You are given two options: Post without account and post with the account. Here’s the description of its features.
- Post without Account: For all those posts in which you have shared account ID in CSV files.
- Post with Account: For all those posts in which you have not opted the account ID in the CSV file yet.
Step 6: In the same window you have the option to individually select the account for each post, By clicking on the Dropdown box present at the right side of each post. Here you can also choose any group or client to schedule bulk posts.
Step 7: Now you need to click schedule all post button. Your posts are now scheduled for usage in the future
Step 8: Whenever you need to check your scheduled posts, click on Post- Manage Post.
You can get a clear picture of all your scheduled and bulk scheduled posts in the Manage Post section. You have the liberty to delete and edit posts in addition to various features.
What are the features available in ‘Manage Post’ and what are its benefits?
- Queued Posts: They are a list of posts that are scheduled to be published. Queued posts can be filtered out based on their respective category
- Unscheduled: The post can go in an unscheduled category in many ways. Planned activities can be paused if required and those posts will be shifted to unscheduled category
- Error: These are those posts that get rejected by social media APIs. Undelivered posts can be tracked for further modification to later post on Facebook.
- Delivered: It reflects the number of posts shared in the last 90-120 days. You can revised the pages and customize it to re-post whenever you require
- Pending approvals: Posts that are yet to be approved by the senior manager who is overlooking the social media strategy of an agency or a business.
How to pause your Facebook posting schedule using SocialPilot?
Sometimes it becomes necessary to pause your scheduling or posting activities to avoid challenging or problematic circumstances.
Using SocialPilot’s account, you can pause scheduled posts and avoid such situations.
To pause your scheduled posts, go to ‘Manage Post’ page and click the number of posts that you want to post.
Now, click on the ‘Running’ icon to pause your scheduled posts. Once you click the ‘Running icon’ you see a dialogue box asking ‘Are you sure you want to pause all your sharing activities’.
Once you confirm by clicking OK, then all your scheduled posts will be paused.
SocialPilot makes scheduling all your posts on Facebook easy, that too in bulks, giving you a hassle-free experience. Through this platform, you will be able to manage not just your Facebook marketing, but the actions on other social media sites easily at a cost-effective price.
In addition to Facebook, SocialPilot enables you to manage eight more social media platforms. Those additional eight platforms include: Twitter, Instagram, LinkedIn, Tumbler, VK, TikTok, Google My Business, and Pinterest.