“The thing that we are trying to do at Facebook, is helping people connect and communicate more efficiently.”
Mark Zuckerberg (The Facebook’s Prodigy)
Coming from the owner itself, the statement doesn’t need any justification, right? Well, apart from personal purpose, even the businesses are leveraging the social media giant extensively. Hard to believe?
Facebook pages, business communities, and groups that the platform consists of, and the Facebook Messenger are a couple of key features to help entrepreneurs connect with the targeted audiences and drive more traffic to their websites.
More than 10 million active advertisers were leveraging Facebook to promote their services and products in the 3rd quarter of 2020. With billions of active users on Facebook, the platform is a goldmine for businesses looking to connect with their audience, build trust, and drive sales.
However, unlocking its full potential starts with creating a professional and optimized Facebook business page. Let’s walk through the exact steps to set up your page and get your business noticed
How to Create a Facebook Business Page?
Let’s learn how to create one! The procedure is simple, but there are many steps you need to follow, and missing anyone could hamper the end product. So, why not take a look at the process in detail?
Step 1: Log in to Your Account or Create a New
To build a Facebook business page for your business, you must own an account on Facebook, for which you need to have a functioning phone number or an active email address.
If you already have an active Facebook account, it’s fantastic, but if not, don’t be disheartened, as creating one is simple! Head to facebook.com and fill in every field in the Create a New Account section.
Once you provide the email/contact number and set up the password, your Facebook account will be created.
As you can observe, many fields must be completed here, like your basic info, profile, and cover pictures. Once that is done, you can set up your business page. You’ll need to follow the below-mentioned steps carefully:
Step 2: Initiate Page Creation
Click on the “Pages” option displayed in the left-hand menu.
Now, you will be directed to the “Pages Section,” where you will see the “Create new page” option on the top left corner. Click on it and then select the “Public Page” option.
Step 3: Pick a Name, Category, and Bio For your Facebook Business Page
By clicking the Get Started button, you will be redirected to the page where you have to finalize your page’s name, category, and bio.
- Page Name: Use your business’s official name for easy recognition.
- Category: Select three categories that accurately represent your business to help people understand what you offer.
- Bio: Provide a concise description (up to 255 characters) about your business to inform visitors.
If you are creating a page for beauty salon services, mention your business’s name. After choosing the name, you will have to feed the category that’s best suited to your brand; here, the broad niche will be “beauty,” and when you type that keyword,d Facebook will provide you with a couple of suggestions from where an appropriate one can be chosen.
After adding the details and clicking the Create Page button, you will be asked to finish setting up your business page.
Step 4: Add Business Contact Details
After creating your Facebook business page, you must finish setting it up with your authentic contact details. You need to add:
- Website: Include your business’s website URL to direct traffic.
- Phone Number: Provide a contact number for customer inquiries.
- Email: List a professional email address for communication.
- Location: If applicable, add your business address to appear in local searches.
- Hours: Specify your operating hours to inform customers when you’re available.
Uploading a relevant profile picture will help you make your page look even more pleasing. The option is skippable again, but adding an eye-catching cover picture for your page is better.
Also, having a relevant CTA button can help you get more leads, DMs, and sales.
- Profile Picture: Use a high-quality image of your logo (170×170 pixels) to establish brand identity.
- Cover Photo: Add an engaging cover photo (820×312 pixels) that reflects your brand’s personality.
- Call-to-Action (CTA) Button: Choose a CTA that aligns with your business goals, such as “Shop Now,” “Contact Us,” or “Sign Up,” to encourage visitor interaction.
Step 6: Connect WhatsApp Account (Optional)
You can connect your WhatsApp account to the Facebook business page after adding your contact details, visual imagery, and CTA button.
Remember, this Whatsapp account should be your business account. When you connect WhatsApp with the page, you also add a unique WhatsApp Button to your page.
Step 7: It’s Time to Build an Audience
Once you reach this point, your page is ready for followers and likes. To gain an audience, you can do the following:
- Invite Friends: To build an initial following, encourage friends and existing customers to like your page.
- Share: Promote your new page on your profile and other platforms to increase visibility.
Step 8: Set Notification Preferences
You have reached the final stage of creating your Facebook business page. Here, you must ensure you stay updated with everything on your page. To do so, you have to turn on notifications on your profile.
After this, click on Done.
By following these steps, you have established a Facebook Business Page that is a powerful tool for connecting with consumers and growing your brand’s online presence.
Why Facebook Business Page Is Important?
On the one hand, highly evident opportunities drive entrepreneurs to leverage Facebook to promote their brands.
Also, the platform provides an opportunity to connect with the targeted audience and build a loyal community.
But is this enough why you should build a Facebook business page? No? Let’s explore the key reasons for how such a page can work wonders for your brand and bring you to the spotlight
1. Give An Identity To Your Business
One of the biggest perks of this platform is that it gives you a chance to attach a face and personality to your brand with which your targeted audience can relate to naturally.
Also, you can develop an emotional bond with your prospects through one-on-one interactions that would let you build long-term relationships.
Moreover, the page provides the audience with the basic business information about your company like your location, contact details, etc. that let you be familiar with your brand and learn more about the same.
2. Provides an Opportunity To Earn Quality Attention Every-day
There are above 3.07 billion monthly active Facebook users as of Q4 2023 across the globe. So, what could be better than getting a chance to earn the attention of your targeted audience every day on such a densely populated platform, right?
A couple of ways that help you keep your audience hooked through your business page are:
- Sharing engaging and relevant posts regularly
- Status updates like before and after photos
- Viral links and videos to thought-provoking information
- Time-lapse tutorial videos
- Customer testimonials
- Limited time offers
To make the media more eye-catching on this platform helps in garnering the attention of more people and being right there in their memories for a longer time!
Tip: Use Facebook marketing tools to simplify your content marketing plan on facebook business pages.
3. Gives a Pocket-Friendly Alternative To Fetch More Leads
The cost of creating a Facebook business page is null but the returns are stunning! As per EMarketers, 67.8 million social media users bought something on Facebook in 2024, making it the most popular platform for social commerce.
Besides, these pages drive three primary benefits which are:
a. Placing relevant CTAs like Shop Now, Sign Up, Look For More Info, etc. on your page draw more prospects to your website and boost the click-through-rate.
b. Expanding the organic reach of your business by letting the audience like, share, and comment on your posts, thereby enhancing the organic exposure.
4. Gives Audience Insights to Build Your Ideal Customer
Nowadays, the social media channel provides entrepreneurs with many alternatives to gain an edge over your competitors by leveraging features like Facebook Insights. This helps you in tracking the performance of your business page in terms of the total post shares, likes, reach, and engagement rate.
Moreover, there are a couple of features that help you in gathering relevant insights about your audience like demographic background, preferences, etc. All this information helps you in planning your business strategy more efficiently going forward and build a loyal follower base.
How to Maintain a Facebook Business Page?
Even after creating a Facebook business page, many struggle to generate outcomes. It is because they are not maintaining the page appropriately.
Maintaining a vibrant and compelling page requires strategic planning and consistent efforts. Here are key aspects on which your page thrives:
1. Post Consistently but Strategically
Consistency is crucial for a healthy Facebook business page, but timing is equally important.
Optimum Posting Times: Research indicated that posting during specific times can enhance engagement. Our experts have analyzed more than 7 thousand posts and 5 thousand accounts to identify the best time to post on Facebook.
They have also analyzed that for best results on Facebook, you should post 2 – 4 times a day.
Content Calendar: A content calendar will help maintain an effective and consistent posting schedule. It supports planning and organizing posts, ensuring a consistent and strategic approach.
SocialPilot Content Calendar offers everything you need to ensure a compelling, engaging, and consistent schedule on multiple platforms; visualize your content strategy without getting overwhelmed.
2. Engage Actively with Your Audience
Actively engaging with your audience on Facebook fosters community and trust. Engagement is a vital aspect of maintaining the health of your Facebook business page so it can generate outcomes and benefit your business.
Here is what you can ensure to facilitate active engagement:
Timely Responses: Respond to your audience’s DMs, comments, mentions, reviews, etc, promptly to show that you value your follower’s and communities’ inputs.
Replying to inbox, comments and review on Facebook business page can be tedious, espacially when you are managing more than one.
To get over this task easily, you can employ a social media management tool that offers unifies inbox feature.
SocialPilot’s Social Inbox consolidates all your Facebook interactions comments, messages, and reviews into a single dashboard and streamlines your engagement efforts.
3. Optimize Your About Section Regularly
Your about section is often the first place a visitor looks to understand your business, know if you are authentic, and check out what more you can do.
Don’t forget to update your About section when any of the following changes in your business:
- Business relocation
- Change in business hours
- Rebranding or name change
- New service or product
- Website or contact update
- SEO Improvement
Tips to keep your About section attractive:
- Up-to-date Information: Ensure your business name, address, contact details, and operating hours are current.
- Compelling Description: Craft a clear, engaging description reflecting your brand’s identity and values.
- Keywords: Incorporate relevant keywords to improve searchability and attract the right audience.
4. Monitor Analytics and Adjust Strategy
Data-driven decision-making leads to better outcomes, ROI, and sales. If you want your business page to yield results and profit, regularly monitor the content and page performance and adjust the strategy accordingly.
Performance Metrics: Track metrics that are vital for your business. If you have a salon business, track reach, engagement, follower growth, comments, customer mentions, session booking frequency, etc, to access what’s working.
Adjust Content Strategy: After analyzing the performance, it’s time to update your content strategy if you are not satisfied with the outcome. Use insights and data to refine your content, posting time, and engagement tactics.
One of the best ways to monitor and adjust your content strategy is using a Facebook analytics tool. This tool provides detailed reports on your Facebook performance and helps you make informed decisions to enhance your strategy.
5. Monitor and Moderate Reviews
Reviews influencer public perception, trust, and credibility. Facebook is a vital source of sales, so maintaining a good Facebook review rating is vital for your business.
Here’s what you can do to ensure a good rating of your business page on Facebook:
Active Monitoring: Regularly check for new reviews and feedback.
Respond Appropriately: Address positive reviews with gratitude and handle negative feedback professionally to demonstrate commitment to customer satisfaction.
6. Utilize Ads to Amplify Your Reach
Paid promotions are a great way to reach your target audience and boost visibility, clicks, and sales.
To ensure you run a successful Facebook ad that reaches the people you want, keep these factors in mind:
- Define Objectives: Clearly outline what you aim to achieve—brand awareness, website traffic, or conversions.
- Targeting: Use Facebook’s ad targeting features to reach your desired demographic based on location, interests, and behaviors.
- Budgeting: Allocate your budget wisely, starting with a modest amount and adjusting based on ad performance.
- Ad Content: Create compelling visuals and messages that resonate with your target audience.
Key to Facebook Success Is in Your Hands
Creating and maintaining a Facebook Business Page is not just a checklist item. Instead, it is a strategy that can derive real results for your brand.
With billions of potential customers scrolling through Facebook daily, the opportunity to connect, engage, and grow is massive, but only if you approach it with the right tools and mindset.
Tools like SocialPilot stream efforts make managing your content easier, understanding your analytics, and staying on top of customer interactions, all from a single dashboard.
Remember, the goal is not just to have a presence but to make an impact by making your business page on Facebook a hub where your audience feels heard, valued, and connected to your brand.
