7 Best Facebook Marketing Tools to Step Up Your Game in 2024

Make use of the full potential of the leading social media platform in the world with Facebook marketing tools and establish an undeniable presence all over the internet.

Step Up Your Game

Facebook marketing is no laughing matter! You have to have the top-notch strategies and the best Facebook marketing tools to fulfill them.

Do you want to know which are the best Facebook marketing tools? SocialPilot, Buffer, Agorapulse, Hootsuite, and Canva for design are the best as they come. But we’ll get back to them in a bit.

First, let’s get a little bit of perspective as to why marketers need to take Facebook marketing seriously.

Facebook is no more just a photo and video-sharing platform; it has become a coveted spot for brands around the world to run and grow their business.

According to HubSpot, over 200 million businesses use Facebook’s apps and free tools.

If you aren’t already building and promoting your brand on Facebook, start now. You can upgrade your business using Facebook free of cost and reap benefits from its many amazing features.

But if you are already on Facebook and think that your business isn’t doing well on the biggest social media platform, then here’s a question for you.

Do you often find it difficult to consistently post and promote your brand, manage ads, engage with your audience, and keep track of insights and analytics? If you’re nodding in agreement, this blog is the solution for your setbacks.

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There are a great many Facebook marketing tools to simplify your tasks with automation. With these tools, you can plan, create, schedule, and publish content on your Facebook pages from a single dashboard with a lot of ease.

How we analyze and select Social Media Scheduling Tools

We have compiled the following list of top-notch social media scheduling tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

Here we have curated some of the best Facebook marketing tools for you in this blog.

Let’s explore them one by one!

SocialPilot

SocialPilot is one of the best Facebook marketing tools that can help you manage all your Facebook pages and groups from one platform. Create, schedule, and publish content and so much more to grow your brand/business.

It is an inexpensive, user-friendly tool full of superior and stunning features to revamp your business on Facebook. You can mention other pages, tag locations, customize CTA buttons, and even target specific audiences with SocialPilot.

With SocialPilot, you can post not only on Facebook but also on various other social platforms including, Instagram, Twitter, Linkedin, Pinterest, Google Business Profile, and even TikTok, from a single dashboard.

Why Select SocialPilot as Your Facebook Marketing Tool?

  • It easily creates schedules and publishes posts with images and videos for multiple Facebook pages and groups from a single dashboard.
  • It easily allows users to schedule stories to your social media channels directly from the SocialPilot mobile app.
  • Its Social Calendar feature gives you a macro as well as a micro view of your social media strategy. You can either check your schedule in detail or just get a glimpse at the overview.
  • Its AI Assistant feature enables you to generate social media post ideas, captions, and hashtags at lightning speed.
  • It bulk schedules up to 500 Facebook posts with images and links with a single upload.
  • Its Social Inbox feature puts together all your conversations like comments or messages for easy management. This feature also helps you keep track of open conversations.
  • You can make your Facebook posts and messages more creative and engaging by adding emojis, GIFs, and infographics.
  • Use SocialPilot within Canva to seamlessly export your designs and schedule posts on all your Facebook pages directly.
  • SocialPilot enables users to create branded image posts, watermarked with their unique logos automatically once it is set up for a social media page.
  • SocialPilot also enables you to schedule the first comment to Facebook posts to increase reach and boost engagement.
  • You can get all the insights and data of your Facebook account and page performances with charts and graphs of crucial metrics.
  • With its Facebook audience insights, you can identify which content is more engaging and the best time to post for maximum results.
  • You can customize your Facebook reports with your branding and give them a personalized yet professional touch.
  • Its brand-new feature, Advance Reports, lets you download a comprehensive report of all your social media networks, including Facebook.

What People Say About Us

R

Rachael A

It performs its basic functions very well, especially when managing many social media accounts for one brand or across two brands. It’s good for busy teams with a lot to post and excellent for people who like to plan. The program also allows you to post the same message a couple of days in a row, which not all programs like.

L

Lindsey F.

SocialPilot has increased my productivity and made me much more efficient in my social media duties. I absolutely love being able to schedule all of my social media posts in one spot for the week across all platforms. It makes my job so easy, and I don’t have to remember to keep posting constantly.


Buffer

$120

for 10 profiles

Buffer cover

Best for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.

About Buffer

Buffer is a popular tool in the competitive arena of social media management. Besides being a Facebook marketing software, users can also centralize all of their social automation activities within the integrated dashboard of Buffer.

You can plan, schedule, and publish impressive Facebook posts for multiple accounts that would drive meaningful engagement while analyzing your performance in real-time.
Despite having a very user-friendly interface, Buffer’s lack of capable chat support puts a major dent in the user experience oftentimes.

Pricing:

Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.

Key Features:

  • Facebook Publishing: Plan and create custom posts, then automate the publishing process using Buffer’s content scheduling capabilities.
  • Analytics: Access analytical results and generate comprehensive, shareable reports for each of your connected social profiles.
  • Engagement: Manage your audience messages and comments, prioritizing high-impact conversations with Buffer’s advanced social inbox.
  • Collaboration: Collaborate with your entire team, and include clients for their approval on social media content.
  • AI Assistant: Buffer streamlines your social media caption creation process, making it quicker and easier with the assistance of its AI Assistant. Generate content with just a few prompts.

After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.

Pros

  • The comprehensive visual content calendar has proved to be beneficial for 10% of Buffer users as it gives them a flexible dashboard to plan their upcoming content.
  • Nearly half of the users had a positive experience with Buffer’s overall publishing capabilities.
  • 66.7% of the reviews said that the analytics dashboard is fairly user-friendly and readily provides them with latest analytics data.
  • Around 10% of the reviews mentioned that message prioritization capability in Buffer’s inbox makes for a more efficient engagement.
  • Around 5% of the users were impressed by the responsive design of Buffer’s intuitive interface.

Cons

  • Every one out of three Buffer users faced difficulties in content recycling and reporting older posts.
  • A considerable number of reviews have pointed out problems with inconsistency in the scheduling functionalities which becomes a hindrance in an otherwise smooth process.
  • Almost 61.54% of Buffer users have pointed out the inadequacy of the reporting capabilities of the tool.
  • A quarter of the Buffer audience have said that they have faced difficulties due to delays in message handling by social inbox of the tool.
  • Difficulties in task management have been the cause of concern for some of the Buffer users.

Overall Ratings:

Features
4.3/5
Ease of Use
4.6/5
Support
4.2/5

Agorapulse

$149

for 10 profiles

Agorapulse cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is an easy-to-use Facebook marketing tool with versatile features. It enables brands to manage all their Facebook pages along with other social accounts from a single dashboard. This makes Agorapulse an all-rounder of a social media management tool.

Agorapulse lets you discover trends and insights about your brand and your competitors too. It also creates actionable reports that reveal what’s working and what isn’t for your business.

Nevertheless, it’s important to mention that when evaluating Agorapulse’s pricing plans and feature set, there are other options in the market that could potentially provide a slightly higher return on investment.

Pricing:

Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Key Features:

  • Efficient Content Scheduling: Utilize Agorapulse’s content scheduling tools help you create posts and enhance their performance before scheduling.
  • Real-time Social Monitoring: Keep attuned to mentions and discussions related to your brand or industry with Agorapulse’s social monitoring feature.
  • Detailed Performance Analysis:Access important insights into your content’s performance through Agorapulse’s comprehensive reporting. Use these analytics to refine your content strategy for optimal results.
  • Unified Social Inbox: Interact, and organize conversations from various platforms in one central location with Agorapulse’s social media inbox, streamlining communication and response efforts.
  • AI-Assisted Writing Support: Increase productivity with Agorapulse’s AI writing assistant, generating creative ideas and captions in seconds to facilitate the effortless crafting of compelling content.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.

Pros

  • 70% of the reviewers found the tool’s bulk scheduling capabilities effective and time-saving.
  • The content library makes storing content ideas and using them for later stages effective and 7 out of 10 people found it helpful.
  • Several users found crucial performance metrics like current trends insights, clicks, and conversions quite helpful.
  • 66.7% of the Agorapulse users highly appreciated the ability to revert back to messages and comments from the tool, saving a lot of time.
  • Some of the customers found the white labeling abilities of the tool, like custom branding with the brand name, elements, and logo a unique experience.

Cons

  • 10.53% of users stated that restrictions on publishing certain types of content on particular platforms proved to be a hindrance to their content plans.
  • One-third of the users disliked the existing data visualization abilities and wanted data interpretation to be more seamless.
  • Some people felt the notifications in the social inbox were not timely delivered.
  • 1 out of every 5 users said the support team was unable to resolve their issues.
  • 17% of the Agorapulse users complained about the tool being complex for them and hard to navigate.

Overall Ratings:

Features
4.5/5
Ease of Use
4.5/5
Support
4.6/5

Hootsuite

$739

for 5 users

hootsuite cover

Best for:

Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite

Hootsuite is a famous social media software with a widespread user base over the years. It efficiently incorporates all aspects of Facebook marketing along with other social media channels into a single, user-friendly dashboard, be it content scheduling, running Facebook ads, or driving engagement. This eliminates the need for juggling multiple tools.

Hootsuite’s clientele spans diverse industries, ranging from education and finance to government agencies and healthcare organizations worldwide. The tool stands out with its extensive in-app integrations, transforming it into a holistic marketing suite, far beyond a mere content scheduling tool. Its automation functionalities reduce the time spent by users on mundane and repetitive tasks.

However, it’s worth noting that its advanced functionalities come at a premium price, which may pose a challenge for smaller businesses and individual marketers.

Pricing:

Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Post Scheduling: Hootsuite allows you to effortlessly plan, craft, and schedule Facebook posts for automated publishing at specified dates and times.
  • Drive Engagement: A single social inbox to monitor, respond, and interact with your audience and automate responses using AI chatbots.
  • Social Listening: Stay on top of online trends and monitor brand mentions, keywords, and hashtags to analyze public sentiment about your brand.
  • Social Media Ads: Manage Facebook, Instagram, and LinkedIn social media ads seamlessly through Hootsuite’s intuitive dashboard.
  • Analytics: Access comprehensive analytics data from connected profiles across multiple platforms, all conveniently displayed in a centralized dashboard.
  • Team Collaboration: Collaborate effortlessly with your team and involve clients with clearly defined roles, ensuring smooth and efficient teamwork.
  • Employee Advocacy: Harness the power of employee advocacy by enabling your staff to share company posts on their own social profiles, expanding your reach.
  • AI Writer: Simplify and expedite the creation of social media post captions with AI assistance, making the process easier and more efficient.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.

Pros

  • Hootsuite users highly appreciate the platform’s bulk scheduling capabilities.
  • A significant majority finds it convenient to customize posts for various social channels in Hootsuite.
  • Hootsuite’s analytics, including competitor analysis, is invaluable to 18.2% of users for market insights.
  • 54.55% of users find customizable report generation very helpful for easy data visualization.
  • Hootsuite’s 24/7 responsive customer support effectively resolves user issues.

Cons

  • Users have voiced concerns about limited scheduling flexibility in Hootsuite, affecting their publishing options.
  • For 39.47% of users, Hootsuite’s handling of platform-specific limitations falls short of expectations.
  • Bulk scheduling in Hootsuite has inconsistencies, leading to issues and failed publishings for 14.2% of users with high content volumes.
  • Many users encountered challenges in managing user access and permissions when collaborating with their team and clients.
  • About 26.3% of users experienced delayed responses from Hootsuite’s customer support due to limited availability.

Overall Ratings:

Features
4.1/5
Ease of Use
4.2/5
Support
4.0/5

Canva

Canva is an outstanding design tool that enables you to create stunning content for your Facebook pages. With this tool, you can easily create Facebook posts, covers, ads, stories, videos, logos, and so much more.

This Facebook marketing tool is not just limited to designing. You can also plan your content using its content planner feature and save a lot of time.

Pros

  • It has a lot of templates that you can customize according to your taste and requirements.
  • You can create, customize, and share your Canva designs with just a few clicks.
  • Its free version has a content library filled with many customizable elements for your content creations.

Jordan W

It’s a very accessible and engaging platform. Pretty much everything I have on there has come off as clean and professional, despite my own learning curve with graphic design. It’s definitely created with multiple skill levels of users in mind.

Cons

  • The software has very limited photo-editing features in its free version.
  • Canva is not available to use in offline mode.
  • Many images are not free.

Sekharendu G.

The layered concept is not advanced, so some basic features could be used, but for masking and more advanced features for photos editing, you have to go back to photoshop, edit it and import it to Canva.


AdEspresso

If you want to find a hassle-free and simple solution to manage your Facebook ads, you will not find a match better suited than AdEspresso. This is a tool specifically designed to manage advertising on social media platforms, creating, testing and optimizing social media campaigns form the success of your business.

Among other Facebook ads tools, it has a very intuitive analytics section, with a dashboard which can be customized to see which of your ads are the top performers.

Experimentation becomes easy with AdEspresso with it running versions of the same ad to tell you which is doing better on the platform, generating custom pdf reports for each campaign. Managing Faceebook ads doesn’t get more streamlined than this.

Pros

  • A/B testing becomes easy with the tool creating and running versions of the same ad
  • Detailed metrics for a deeper insight on social ads
  • Customizable dashboards with visually comprehensive results on the ads

Pratibha P

AdEspresso is an great tool to centralize Facebook ads, Instagram, and Google ads and manages advertising campaign s in one place. Mostly like thing is that it offers a free trial of 14 days with no risk.

Cons

  • The customer support team is inefficiant with their response
  • Errors show up in the audience targeting during new campaign creations sometimes.

Vania A.

I have had issues with developing the campaigns not working and also being kicked out of accounts. When I reached out to customer service, they never got back to me.


Quuu Promote

If you are a content marketer who wants to promote your blogs, videos or slideshare presentations on Facebook and other social media platforms, Quuu Promote is the perfect tool for you. It is an influencer marketing tool that shares blogs on the social media feeds of the people who have signed up for content suggestions on Quuu.

If you submit a blog or video on Quuu Promote to be promoted, the content curation team will review your content. Once you receive their approval, you can track the engagement you are receiving on each of the platforms you have connected to the tool.

It is an excellent way to boost the visibility of your content and gain significant traffic to your website as well.

Pros

  • It is a great content curation tool for keeping your social media posting consistency going
  • Effective in building backlinks through the extra shares from social channels

James L.

When you dont know what content to look for or don’t have time it defintely can give you ideas if not direct content you can use for social post or engagement.

Cons

  • The content categories are generic and limiting if one wants to target specific segments.

Verified User

You cannot get very specific within an industry, it’s very general but you have to sift through content if you are looking for something specific to your topic or indsutry


Summing It Up

To build your brand, grow your customer network, and sell your products/services, marketing your business on Facebook is essential. These tools for Facebook marketing make your work simpler, time-saving, and beneficial for your business.

Using these Facebook tools for marketing will help you gain tremendous reach and engagement for your Facebook page posts. It is your turn now to choose the one that is most suitable for your business needs.

If you’re still indecisive, we’ll make it easy for you.

With SocialPilot, you can plan, schedule, and publish your content on your Facebook business page effortlessly and do a lot more.

Go signup for our trial version, request a demo, and decide for yourself!

Frequently Asked Questions

What do you mean by Facebook marketing?

Facebook marketing refers to brand promotions on Facebook via posts, business pages, groups, live videos, and stories. You can also run full-fledged ad campaigns and boost posts for broader reach.

How can Facebook be used as a marketing tool?

Brands can make use of Facebook business pages and groups to reach out to their followers and leads. You can also use Facebook as a marketing tool by sharing brand-related posts and engaging with potential leads.

How do I start marketing on Facebook?

The first step towards starting Facebook marketing is to get a business page where you can post branded content. Once that is done, plan a foolproof strategy as to what, when, and for whom you want to share these posts. Then you can use Facebook marketing tools to execute, track, and optimize your efforts on the platform.

How do I change my Facebook page from personal to business?

Here’s how you can change your Facebook page from personal to business:

  1. Open your Facebook page
  2. Select Edit Page from the admin panel
  3. Update the relevant changes like name, category, and sub-category
  4. Click on the Save button

What are Facebook marketing tools?

Facebook marketing tools simplify the aspects of Facebook marketing like content curation, scheduling and publishing, Facebook ads, and analytics. They save time and optimize efforts for better results.

Which are the best Facebook marketing tools?

The best Facebook marketing tools are:

  1. SocialPilot: Social media marketing tool
  2. ShortStack: Marketing platform for contests and giveaways
  3. Post Planner: Social media posting tool
  4. Socialbakers: Social analytics tool
  5. Pagemodo: Facebook page customization tool
  6. Headline Analyzer: Facebook post headline analyzer
  7. Agorapulse: Social media monitoring and scheduling tool
  8. Canva: Social media designing tool
  9. Qwaya: Facebook ad management tool
  10. Buffer: Social media marketing tool
  11. DrumUp: Facebook page management tool
  12. ShareIt: Content curation tool
  13. Fanpage Karma: Social media analytics tool
  14. Many Chat: Facebook chatbot automation tool
social media marketing using socialpilot

About the Author

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Jimit Bagadiya

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