Facebook is no more just a photo and video sharing platform; it has become a popular spot for brands around the globe to run and grow their business.
According to HubSpot, over 200 million businesses use Facebook’s apps and free tools.
If you aren’t already building and promoting your brand on Facebook, start now. You can upgrade your business using Facebook free of cost and reap benefits from its many amazing features.
But if you are already on Facebook and think that your business isn’t doing well on the biggest social media platform, then here’s a question for you.
Do you often find it difficult to consistently post and promote your brand, manage ads, engage with your audience, and keep track of insights and analytics? If you’re nodding in agreement, this blog is the solution for your setbacks.
There are a great many Facebook marketing tools to simplify your tasks with automation. With these tools, you can plan, create, schedule, and publish content on your Facebook pages from a single dashboard with a lot of ease.
Here we have curated some of the best Facebook marketing tools for you in this blog.
Let’s explore them one by one!
Buffer is one of the popular Facebook marketing software that you can use to build your audience and grow your business. You can plan, schedule, and publish impressive Facebook posts that would drive meaningful engagement.
You can also measure and compare your Facebook posts’ performance, create quality reports, and get recommendations to grow engagement and sales.
Buffer has a browser extension that integrates with WordPress and other tools to find, save, and distribute content. You can also add content from across the web and share it on your Facebook pages.
Pros
Ron R.
This software has been my go-to social media queue for many years. I have my whole staff using it and am using it across multiple companies. It offers me the ability to add content and posts from my desktop or phone easily. It helps me schedule and stay current on all my social media pages.
Cons
Elyse B.
The only thing I’m not a huge fan of with Buffer is its analytics resources. It’s not up to par with, say, Google Analytics, but I’m okay with this because my social media pages themselves offer sufficient resources here.
Agorapulse is an easy-to-use Facebook marketing tool with incredible features. It enables brands to schedule and publish content and manage their social media messages from a single dashboard.
Agorapulse lets you discover trends and insights about your brand and your competitors too. It also creates actionable reports that reveal what’s working and what isn’t for your business.
Pros
Cynthia M
The customer service is out of the world and remarkable. It is very stressful running a business in general. However, if you lack social currency, you lack any growth potential, so start and up your game today! We love you Agorapulse, thank you for taking our team of students under your angel wings!
Cons
Tifanny R
Adding features is expensive (like adding a competitor for report purposes). Adding team members is expensive too, which is a downside for us.
Hootsuite is a Facebook marketing tool that can help you manage and schedule your content across different accounts.
It can help you optimize your Facebook ad campaigns, drive engagement, and build your brand. It is a bit of a complex tool and hence can take you some time to figure out and learn the right usage of its features.
Pros
Hannah W.
Hootsuite occasionally has free webinars to help build the platform. They also offer extra certifications at an additional cost if you’re interested in learning more about paid advertising or things like that. Hootsuite is easy to use, has some great troubleshooting articles and FAQ.
Cons
Lauren M.
It can get pretty glitchy at times when it’s trying to pull up the link preview, which definitely slows the entire process down. Toggling between views can also be a drag. Tagging users and brands usually breaks the page. And when the tagging functionality DOES work, the thumbnails are so small that it’s hard to confirm whether you are tagging the right person or not.
Canva is an outstanding design tool that enables you to create stunning content for your Facebook pages. With this tool, you can easily create Facebook posts, covers, ads, stories, videos, logos, and so much more.
This Facebook marketing tool is not just limited to designing. You can also plan your content using its content planner feature and save a lot of time.
Pros
Jordan W
It’s a very accessible and engaging platform. Pretty much everything I have on there has come off as clean and professional, despite my own learning curve with graphic design. It’s definitely created with multiple skill levels of users in mind.
Cons
Sekharendu G.
The layered concept is not advanced, so some basic features could be used, but for masking and more advanced features for photos editing, you have to go back to photoshop, edit it and import it to Canva.
Summing It Up
To build your brand, grow your customer network, and sell your products/services, marketing your business on Facebook is essential. These tools for Facebook marketing make your work simpler, time-saving, and beneficial for your business.
Using these Facebook tools for marketing will help you gain tremendous reach and engagement for your Facebook page posts. It is your turn now to choose the one that is most suitable for your business needs.
If you’re still indecisive, we’ll make it easy for you.
With SocialPilot, you can plan, schedule, and publish your content on your Facebook business page effortlessly and do a lot more.
Go signup for our trial version, request a demo, and decide for yourself!
Facebook marketing refers to brand promotions on Facebook via posts, business pages, groups, live videos, and stories. You can also run full-fledged ad campaigns and boost posts for broader reach.
Brands can make use of Facebook business pages and groups to reach out to their followers and leads. You can also use Facebook as a marketing tool by sharing brand-related posts and engaging with potential leads.
The first step towards starting Facebook marketing is to get a business page where you can post branded content. Once that is done, plan a foolproof strategy as to what, when, and for whom you want to share these posts. Then you can use Facebook marketing tools to execute, track, and optimize your efforts on the platform.
Here’s how you can change your Facebook page from personal to business:
Facebook marketing tools simplify the aspects of Facebook marketing like content curation, scheduling and publishing, Facebook ads, and analytics. They save time and optimize efforts for better results.
The best Facebook marketing tools are:
About the Author
Manvi Agarwal
Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!
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SocialPilot
SocialPilot is one of the best Facebook marketing tools that can help you create, schedule, and publish content and so much more to grow your brand/business.
It is an inexpensive, user-friendly tool full of superior and stunning features to revamp your business on Facebook. You can mention other pages, tag locations, customize CTA buttons, and even target specific audiences with SocialPilot.
You can also create, schedule, and manage your Facebook Ads straight from your SocialPilot tool and get maximum reach for your most engaging content.
With SocialPilot, you can post on various social platforms, from Facebook, Instagram, and Twitter to Linkedin, Pinterest, Google My Business, and even TikTok, from a single dashboard.
Why Select SocialPilot as Your Facebook Marketing Tool?
What People Say About Us
Rachael A
It performs its basic functions very well, especially when managing many social media accounts for one brand or across two brands. It’s good for busy teams with a lot to post and excellent for people who like to plan. The program also allows you to post the same message a couple of days in a row, which not all programs like.
Lindsey F.
SocialPilot has increased my productivity and made me much more efficient in my social media duties. I absolutely love being able to schedule all of my social media posts in one spot for the week across all platforms. It makes my job so easy, and I don’t have to remember to keep posting constantly.