Step Up Your Game
  • March 29, 2023

5 Best Facebook Marketing Tools to Step Up Your Game in 2023

Facebook is no more just a photo and video sharing platform; it has become a popular spot for brands around the globe to run and grow their business.

According to HubSpot, over 200 million businesses use Facebook’s apps and free tools.

If you aren’t already building and promoting your brand on Facebook, start now. You can upgrade your business using Facebook free of cost and reap benefits from its many amazing features.

But if you are already on Facebook and think that your business isn’t doing well on the biggest social media platform, then here’s a question for you.

Do you often find it difficult to consistently post and promote your brand, manage ads, engage with your audience, and keep track of insights and analytics? If you’re nodding in agreement, this blog is the solution for your setbacks.

There are a great many Facebook marketing tools to simplify your tasks with automation. With these tools, you can plan, create, schedule, and publish content on your Facebook pages from a single dashboard with a lot of ease.

Here we have curated some of the best Facebook marketing tools for you in this blog.

Let’s explore them one by one!

Best Facebook Marketing Tools



SocialPilot is one of the best Facebook marketing tools that can help you create, schedule, and publish content and so much more to grow your brand/business.

It is an inexpensive, user-friendly tool full of superior and stunning features to revamp your business on Facebook. You can mention other pages, tag locations, customize CTA buttons, and even target specific audiences with SocialPilot.

You can also create, schedule, and manage your Facebook Ads straight from your SocialPilot tool and get maximum reach for your most engaging content.

With SocialPilot, you can post on various social platforms, from Facebook, Instagram, and Twitter to Linkedin, Pinterest, Google My Business, and even TikTok, from a single dashboard.

Why Select SocialPilot as Your Facebook Marketing Tool?

  • It easily creates schedules and publishes posts with images and videos for multiple Facebook pages and groups from a single dashboard.
  • Its Social Calendar feature gives you a macro as well as a micro view of your social media strategy. You can either check your schedule in detail or just get a glimpse at the overview.
  • It bulk schedules up to 500 Facebook posts with images and links with a single upload.
  • Its Social Inbox feature puts together all your conversations like comments or messages for easy management. This feature also helps you keep track of open conversations.
  • You can make your Facebook posts and messages more creative and engaging by adding emojis, GIFs, and infographics.
  • You can also create, schedule, post, and manage your Facebook Ads straight from SocialPilot.
  • SocialPilot also enables you to schedule the first comment to Facebook posts to increase reach and boost engagement.
  • You can also edit your ad post, customize the CTA for your specific objective, choose your target audience, and monitor your Facebook ads too.
  • You can get all the insights and data of your Facebook account and page performances with charts and graphs of crucial metrics.
  • With its Facebook audience insights, you can identify which content is more engaging and the best time to post for maximum results.
  • You can customize your Facebook reports with your branding and give them a personalized yet professional touch.
Facebook Marketing Tool

What People Say About Us


Rachael A

It performs its basic functions very well, especially when managing many social media accounts for one brand or across two brands. It’s good for busy teams with a lot to post and excellent for people who like to plan. The program also allows you to post the same message a couple of days in a row, which not all programs like.


Lindsey F.

SocialPilot has increased my productivity and made me much more efficient in my social media duties. I absolutely love being able to schedule all of my social media posts in one spot for the week across all platforms. It makes my job so easy, and I don’t have to remember to keep posting constantly.


Buffer is one of the popular Facebook marketing software that you can use to build your audience and grow your business. You can plan, schedule, and publish impressive Facebook posts that would drive meaningful engagement.

You can also measure and compare your Facebook posts’ performance, create quality reports, and get recommendations to grow engagement and sales.

Buffer has a browser extension that integrates with WordPress and other tools to find, save, and distribute content. You can also add content from across the web and share it on your Facebook pages.


  • It is user-friendly; even a beginner can learn Buffer easily.
  • It enables you to customize post times and days.
  • It offers analytics and tracking information of your posts.
  • You can republish an old post.
  • You can see all your post comments and comments back from Buffer.

Ron R.

This software has been my go-to social media queue for many years. I have my whole staff using it and am using it across multiple companies. It offers me the ability to add content and posts from my desktop or phone easily. It helps me schedule and stay current on all my social media pages.


  • Its upgrades sometimes result in the loss of features.
  • Its pricing structure is a bit confusing.
  • Customer support is poor with delayed responses.

Elyse B.

The only thing I’m not a huge fan of with Buffer is its analytics resources. It’s not up to par with, say, Google Analytics, but I’m okay with this because my social media pages themselves offer sufficient resources here.


Agorapulse is an easy-to-use Facebook marketing tool with incredible features. It enables brands to schedule and publish content and manage their social media messages from a single dashboard.

Agorapulse lets you discover trends and insights about your brand and your competitors too. It also creates actionable reports that reveal what’s working and what isn’t for your business.


  • You can have all your comments and messages from different platforms all in one place and respond to them directly through Agorapulse.
  • It has integration with Canva.
  • Their support team is good and is always willing to help.

Cynthia M

The customer service is out of the world and remarkable. It is very stressful running a business in general. However, if you lack social currency, you lack any growth potential, so start and up your game today! We love you Agorapulse, thank you for taking our team of students under your angel wings!


  • It is not budget-friendly compared to other similar Facebook marketing tools in the market.
  • Agorapulse’s mobile app is not user-friendly.
  • You have to pay additionally to get reports and analytics.

Tifanny R

Adding features is expensive (like adding a competitor for report purposes). Adding team members is expensive too, which is a downside for us.


Hootsuite is a Facebook marketing tool that can help you manage and schedule your content across different accounts.

It can help you optimize your Facebook ad campaigns, drive engagement, and build your brand. It is a bit of a complex tool and hence can take you some time to figure out and learn the right usage of its features.


  • It lets you connect with more than 150 apps.
  • It allows you to see messages and comments on your posts and engage with your followers without having to visit Facebook.
  • It lets you manage all your social media accounts from a single dashboard.

Hannah W.

Hootsuite occasionally has free webinars to help build the platform. They also offer extra certifications at an additional cost if you’re interested in learning more about paid advertising or things like that. Hootsuite is easy to use, has some great troubleshooting articles and FAQ.


  • It is not budget-friendly.
  • You can’t get analytic reports and insights unless you’ve bought the paid version.
  • The HootSuite website is a bit glitchy at times.
  • It does not support direct posting to Instagram.
  • It cannot detect whether or not your traffic is originating from an actual human or an automated bot.

Lauren M.

It can get pretty glitchy at times when it’s trying to pull up the link preview, which definitely slows the entire process down. Toggling between views can also be a drag. Tagging users and brands usually breaks the page. And when the tagging functionality DOES work, the thumbnails are so small that it’s hard to confirm whether you are tagging the right person or not.


Canva is an outstanding design tool that enables you to create stunning content for your Facebook pages. With this tool, you can easily create Facebook posts, covers, ads, stories, videos, logos, and so much more.

This Facebook marketing tool is not just limited to designing. You can also plan your content using its content planner feature and save a lot of time.


  • It has a lot of templates that you can customize according to your taste and requirements.
  • You can create, customize, and share your Canva designs with just a few clicks.
  • Its free version has a content library filled with many customizable elements for your content creations.

Jordan W

It’s a very accessible and engaging platform. Pretty much everything I have on there has come off as clean and professional, despite my own learning curve with graphic design. It’s definitely created with multiple skill levels of users in mind.


  • The software has very limited photo-editing features in its free version.
  • Canva is not available to use in offline mode.
  • Many images are not free.

Sekharendu G.

The layered concept is not advanced, so some basic features could be used, but for masking and more advanced features for photos editing, you have to go back to photoshop, edit it and import it to Canva.

Summing It Up

To build your brand, grow your customer network, and sell your products/services, marketing your business on Facebook is essential. These tools for Facebook marketing make your work simpler, time-saving, and beneficial for your business.

Using these Facebook tools for marketing will help you gain tremendous reach and engagement for your Facebook page posts. It is your turn now to choose the one that is most suitable for your business needs.

If you’re still indecisive, we’ll make it easy for you.

With SocialPilot, you can plan, schedule, and publish your content on your Facebook business page effortlessly and do a lot more.

Go signup for our trial version, request a demo, and decide for yourself!

Frequently Asked Questions

What do you mean by Facebook marketing?

Facebook marketing refers to brand promotions on Facebook via posts, business pages, groups, live videos, and stories. You can also run full-fledged ad campaigns and boost posts for broader reach.

How can Facebook be used as a marketing tool?

Brands can make use of Facebook business pages and groups to reach out to their followers and leads. You can also use Facebook as a marketing tool by sharing brand-related posts and engaging with potential leads.

How do I start marketing on Facebook?

The first step towards starting Facebook marketing is to get a business page where you can post branded content. Once that is done, plan a foolproof strategy as to what, when, and for whom you want to share these posts. Then you can use Facebook marketing tools to execute, track, and optimize your efforts on the platform.

How do I change my Facebook page from personal to business?

Here’s how you can change your Facebook page from personal to business:

  1. Open your Facebook page
  2. Select Edit Page from the admin panel
  3. Update the relevant changes like name, category, and sub-category
  4. Click on the Save button

What are Facebook marketing tools?

Facebook marketing tools simplify the aspects of Facebook marketing like content curation, scheduling and publishing, Facebook ads, and analytics. They save time and optimize efforts for better results.

Which are the best Facebook marketing tools?

The best Facebook marketing tools are:

  1. SocialPilot: Social media marketing tool
  2. ShortStack: Marketing platform for contests and giveaways
  3. Post Planner: Social media posting tool
  4. Socialbakers: Social analytics tool
  5. Pagemodo: Facebook page customization tool
  6. Headline Analyzer: Facebook post headline analyzer
  7. Agorapulse: Social media monitoring and scheduling tool
  8. Canva: Social media designing tool
  9. Qwaya: Facebook ad management tool
  10. Buffer: Social media marketing tool
  11. DrumUp: Facebook page management tool
  12. ShareIt: Content curation tool
  13. Fanpage Karma: Social media analytics tool
  14. Many Chat: Facebook chatbot automation tool

About the Author

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

This blog is brought to you by SocialPilot

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