12 Best Facebook Marketing Tools Tested & Ranked [2024]

Here are 12 essential tools for successful Facebook marketing, simplifying your job, and driving business growth effectively.

Step Up Your Game

Facebook has become a coveted spot for brands to grow their business globally, and marketing on it is no joke. A carefully crafted strategy is a must for marketers to gain any kind of traction on the OG social media network. However, you can use advanced Facebook marketing tools to do a lot of your heavy lifting.

If you’ve been struggling with consistently posting, managing ads, or effectively engaging with your audience, these tools are the perfect solution to your setbacks. With their automation capabilities, Facebook tools enable users to manage all those tasks at scale seamlessly, saving time and effort.

Here, we have curated some of the best of these tools for you in this blog.

How We Analyze and Select Social Media Tools

We have compiled the following list of exceptional tools through extensive research and evaluation. Our process involved actively weighing factors like user experience, G2 ratings and reviews, cost, and scalability. We assessed the proficiency of these tools in automation, crafting content, visualization, analytics, and teamwork to rank them. We have dedicated immense effort to curating this list, with the aim of equipping marketers with insightful data for choosing the right tools that will help grow their businesses.

Here we have curated some of the best Facebook marketing tools for you in this blog.

Let’s explore them one by one!

SocialPilot

$30

For 10 Social Media Profiles

SocialPilot is one of the best Facebook marketing tools that enables you to manage all your Facebook pages from a single dashboard.

Its Facebook-centric functionalities enable you to schedule Facebook posts, track performance, engage with your audiences, and support your Facebook marketing in many other ways. You can even manage your brand’s reputation by monitoring Facebook reviews from SocialPilot. No wonder over 13,000 marketers use it, and the tool has been rated 4.5/5 on the software review platform G2.

With SocialPilot, you can manage not only on Facebook but also other social platforms, including Instagram, Twitter, Linkedin, Pinterest, Google Business Profile, and even TikTok, from a single dashboard.

Best for:

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

SocialPilot’s Key Facebook Marketing Features:

Multi-Account Publishing

Publish and Schedule posts across multiple FB accounts

Analytics & Reporting

Advanced Facebook analytics and reporting features to track growth

Facebook Engagement

Respond to Facebook messages, comments, and reviews seamlessly

Team & Client Collaboration

Effective Feedback and approval features to collaborate better

Other Key Features:

  • Bulk Scheduling: Schedule en masse up to 500 Facebook posts with images and links with a single upload.
  • Social Media Calendar: Get a macro and micro view of your Facebook marketing strategy. Easily create drafts, schedule posts, drag and drop to change time and date, and edit content.
  • AI Assistant: Leverage the inbuilt AI Assistant feature to generate Facebook post ideas, captions, and hashtags at lightning speed.
  • White Label: Get a custom dashboard, email, domain URL, and logo to provide your clients with a branded and personalized experience.
  • Content Library: Store your bright Facebook posts, reels, and story ideas inside the SocialPIlot to use them in the future.
  • Social Inbox: Access all your Facebook conversations, including comments, messages, and reviews, and respond to them from a single place.
  • Advanced Reports: Download a comprehensive report of all your social media networks, including Facebook, in a single ready-to-present PDF.
  • Automated Post Scheduler: Schedule and automate your Facebook posts, reels, and story posting way ahead, saving you a lot of time and effort.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Agency+ Agency Small Team Professional
$170.00/mo
$200
Billed annually (Save 15%)
$85.00/mo
$100
Billed annually (Save 15%)
$42.50/mo
$50
Billed annually (Save 15%)
$25.50/mo
$30
Billed annually (Save 15%)
Simplify Social Media Scheduling and Publishing

What Do SocialPilot Users Say?

L

Lindsey F.

SocialPilot has increased my productivity and made me much more efficient in my social media duties. I absolutely love being able to schedule all of my social media posts in one spot for the week across all platforms. It makes my job so easy, and I don’t have to remember to keep posting constantly.

N

Nick A.

SocialPilot is by far the most consistent and affordable tool we’ve used in managing our client’s social media. It is efficient and effective in creating, posting/scheduling our social media content. The integrations for short linking, custom fields, bulk uploading, and a few more make our lives much easier and far less repetitive. Customer support has been fast and attentive whenever needed, which has been rare in the 3-4 years we’ve used SocialPilot.


Buffer

$60

for 10 profiles

Buffer cover

Best for:

Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.

About Buffer

Buffer is a popular tool in the competitive arena of social media management. Besides being a Facebook marketing software, users can also centralize all of their social automation activities within the integrated dashboard of Buffer.

You can plan, schedule, and publish impressive Facebook posts for multiple accounts that would drive meaningful engagement while analyzing your performance in real time.

Buffer has one of the most straightforward dashboard among Facebook tools in this list but the lack of active customer support taints the user experience often.

Pricing:

Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.

Key Features:

  • Facebook Publishing: Plan and create custom posts, then automate the publishing process using Buffer’s content scheduling capabilities.
  • Analytics: Access analytical results and generate comprehensive, shareable reports for each of your connected social profiles.
  • Engagement: Manage your audience messages and comments, prioritizing high-impact conversations with Buffer’s advanced social inbox.
  • Collaboration: Collaborate with your entire team, and include clients for their approval on social media content.
  • AI Assistant: Buffer streamlines your social media caption creation process, making it quicker and easier with the assistance of its AI Assistant. Generate content with just a few prompts.

After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.

Pros

  • The tool is very easy to use and doesn’t involve any learning curve.
  • Specific and in-depth analytics in the tool enable users to keenly monitor results and avoid making missteps.

Tracy W.

Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and aslo buffer is pretty affordable.

Cons

  • Users have had problems with the bulk scheduling in Buffer.
  • The free plan only allows connecting 3 social profiles.

Victory J.

The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work pon their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me.

Overall Ratings:

Features
4.3/5
Ease of Use
4.6/5
Support
4.2/5

Agorapulse

$69

for 10 profiles

Agorapulse cover

Best for:

Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is an easy-to-use software that enables brands to manage all their Facebook pages from a single dashboard. This makes Agorapulse an all-around social media management tool.

Agorapulse lets you discover trends and insights about your brand and your competitors too. It also creates actionable reports that reveal what’s working and what isn’t for your business.

Nevertheless, it’s important to mention that when evaluating Agorapulse’s pricing plans and feature set, there are other Facebook marketing tools that could potentially provide a slightly higher return on investment.

Pricing:

Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Key Features:

  • Efficient Content Scheduling: Utilize Agorapulse’s content scheduling tools help you create posts and enhance their performance before scheduling.
  • Real-time Social Monitoring: Keep attuned to mentions and discussions related to your brand or industry with Agorapulse’s social monitoring feature.
  • Detailed Performance Analysis:Access important insights into your content’s performance through Agorapulse’s comprehensive reporting. Use these analytics to refine your content strategy for optimal results.
  • Unified Social Inbox: Interact, and organize conversations from various platforms in one central location with Agorapulse’s social media inbox, streamlining communication and response efforts.
  • AI-Assisted Writing Support: Increase productivity with Agorapulse’s AI writing assistant, generating creative ideas and captions in seconds to facilitate the effortless crafting of compelling content.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.

Pros

  • The intuitive and user-friendly interface which enables users to create and schedule Facebook posts from one integrated dashboard.
  • Agorapulse has collaborative workflows that allow social media teams to work together without any hassle.

Tychique Le Saint B.

I like agora because it centralizes my social pages and allows me to post from a single platform and also plan.

Cons

  • Users tend to get logged out of their accounts without their knowing, hindering their workflow.
  • The Agorapulse mobile app is not as efficient as the web version.

Verified User

Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.

Overall Ratings:

Features
4.5/5
Ease of Use
4.5/5
Support
4.6/5

Hootsuite

$99

for 10 profiles

hootsuite cover

Best for:

Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite

Hootsuite is a famous social media software with a widespread user base over the years. It efficiently incorporates all aspects of Facebook marketing along with other social media channels into a single, dynamic dashboard, be it content scheduling, running Facebook ads, or driving engagement.

This one stands out among other Facebook tools with its extensive in-app integrations, transforming it into a holistic marketing suite.

However, it’s worth noting that its advanced functionalities come at a premium price, which may pose a challenge for smaller businesses and individual marketers.

Pricing:

Hootsuite offers five pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.

Key Features:

  • Post Scheduling: Hootsuite allows you to effortlessly plan, craft, and schedule Facebook posts for automated publishing at specified dates and times.
  • Drive Engagement: A single social inbox to monitor, respond, and interact with your audience and automate responses using AI chatbots.
  • Social Listening: Stay on top of online trends and monitor brand mentions, keywords, and hashtags to analyze public sentiment about your brand.
  • Social Media Ads: Manage Facebook, Instagram, and LinkedIn social media ads seamlessly through Hootsuite’s intuitive dashboard.
  • Analytics: Access comprehensive analytics data from connected profiles across multiple platforms, all conveniently displayed in a centralized dashboard.
  • Team Collaboration: Collaborate effortlessly with your team and involve clients with clearly defined roles, ensuring smooth and efficient teamwork.
  • Employee Advocacy: Harness the power of employee advocacy by enabling your staff to share company posts on their own social profiles, expanding your reach.
  • AI Writer: Simplify and expedite the creation of social media post captions with AI assistance, making the process easier and more efficient.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.

Pros

  • The feature-loaded Hootsuite dashboard allows users to keep track of their social media feed and reply to comments real time.
  • Hootsuite’s calendar makes it easy to visualize and manage content strategy from a single space.

Martin Abdael C.

Working in communications at a non-profit, I must stay up to date on what’s happening in the community and industry trends. Hootsuite’s stream feature allows me to easily follow topics of interest and industry leaders. I currently have a stream for each of our social networks and find it extremely helpful to use!

Cons

  • Hootsuite pricing is considerably higher than that of other Facebook marketing tools.
  • The UI of the tool is complex and has a steep learning curve.

Verified User

This is outrageous! Hootsuite is charging us an exorbitant amount – over $1,000 a month – for a service that barely meets our needs. We did our research and found several much more affordable options with way more integrations – features Hootsuite doesn’t even offer, like GBP integration & many more!

Overall Ratings:

Features
4.1/5
Ease of Use
4.2/5
Support
4.0/5

Canva

$15

for 1 user

Canva is an outstanding design tool that enables you to create stunning content for your Facebook pages. With this tool, you can easily create Facebook posts, covers, ads, stories, videos, logos, and so much more.

This Facebook marketing tool is not just limited to designing. You can directly schedule the social media creatives you’ve created on Canva to be published as per your content plan using the built-in content calendar feature.

Pros

  • It has a lot of templates that you can customize according to your taste and requirements.
  • You can create, customize, and share your Canva designs with just a few clicks.
  • Its free version has a content library filled with many customizable elements for your content creations.

Jordan W

It’s a very accessible and engaging platform. Pretty much everything I have on there has come off as clean and professional, despite my own learning curve with graphic design. It’s definitely created with multiple skill levels of users in mind.

Cons

  • The software has very limited photo-editing features in its free version.
  • Canva is not available to use in offline mode.
  • Many images are not free.

Sekharendu G.

The layered concept is not advanced, so some basic features could be used, but for masking and more advanced features for photos editing, you have to go back to photoshop, edit it and import it to Canva.


AdEspresso

$49

unlimited ad account

If you want to find a hassle-free and simple solution among these Facebook marketing tools to manage your Facebook ads, you will not find a match better suited than AdEspresso. It is specifically designed to manage advertising on Facebook and other social media platforms, creating, testing and optimizing social media campaigns form the success of your business.

It has a very intuitive analytics section, with a dashboard which can be customized to see which of your ads are the top performers.

Experimentation becomes easy with AdEspresso with it running versions of the same ad to tell you which is doing better on the platform, generating custom pdf reports for each campaign. Managing Faceebook ads doesn’t get more streamlined than this.

Pros

  • A/B testing becomes easy with the tool creating and running versions of the same ad
  • Detailed metrics for a deeper insight on social ads
  • Customizable dashboards with visually comprehensive results on the ads

Pratibha P

AdEspresso is an great tool to centralize Facebook ads, Instagram, and Google ads and manages advertising campaign s in one place. Mostly like thing is that it offers a free trial of 14 days with no risk.

Cons

  • The customer support team is inefficiant with their response
  • Errors show up in the audience targeting during new campaign creations sometimes.

Vania A.

I have had issues with developing the campaigns not working and also being kicked out of accounts. When I reached out to customer service, they never got back to me.


Meta Business Suite

Free

Best for:

Small and medium-sized businesses and creators

About Meta Business Suite

As its name suggests, the Meta Business Suite is Meta’s official proprietary tool designed specifically for businesses or creators. The tool enables you to manage marketing and advertising activities on Facebook, Instagram, and Messenger.

The tool can be used to create and schedule organic posts, run advertisements across Meta’s family of apps, engage with people on messengers, and track your organic and paid performance.

Although the platform has a steep learning curve, the vast array of features it provides at no cost makes it an attractive option for businesses focusing on Meta marketing.

Pricing:

Meta Business Suite is a free tool.

Key Features:

  • Multi-platfrom posting: Meta business suite enables you to post or schedule feed posts, stories, and Reels on Facebook and Instagram without switching accounts.
  • Social Inbox: You can read and reply to messages and comments across Facebook, Messenger, and Instagram and set automated chat responses based on keywords for prompt replies.
  • Insights: You can create, manage, and track the performance of multiple ad formats on Facebook and Instagram.

Pros

  • The tool is completely free to use.
  • Highly trustable as Meta itself created the tool. Users can rely on the platform’s security measures and data privacy protocols.
  • The tool is unparalleled when it comes to managing organic and paid marketing and tracking performance across Meta’s suite of applications, including Facebook.

Verified User

Meta Business Suite is an invaluable platform in my department for managing our brand presence on Facebook and Instagram, two significant social media platforms where my organization has a presence. Aside from daily content scheduling and posting, Meta Business Suite is what we use to launch strategic marketing campaigns targeting sales prospects on Instagram and Facebook.

Cons

  • The interface of Meta Business Suite is confusing and complex for new users to navigate.
  • Meta Business Suite doesn’t provide effective customer support or proper documentation, making it difficult to seek guidance on how to use the platform effectively.

Dorian Hardacre

Meta Business Suite is an incredibly frustrating tool. Setting up an account is disastrously difficult, requiring users to navigate through an unintuitive and buggy interface that feels clunky. Beyond that, the tool has a steep learning curve without proper documentation and a complete lack of support.


Customers.ai

$199

unlimited ad account

Customers.aiis one of the only Facebook marketing tools that can proclaimed to be Meta-approved. It helps creators, coaches, and brands with Facebook Messenger marketing to generate user engagement.

Formerly known as MobileMonkey, this Facebook DM automation tool fuels audience growth, instant engagement, and sales funnels. You can use this tool to instantly reply to Story mentions, comments, Story reactions and, importantly DMs.

Pros

  • Helpful webinars, tutorials and live chat available that make it easy for the users to learn and grow their strategy.
  • With Zapier integration, you can move your data from MobileMonkey to other systems you use to run your business.

Yolanada H.

An excellent, easy-to-use platform to grow your messenger marketing game.

Cons

  • Itas limited capabilities as a Facebook tool making users seek other solutions for their requirements.
  • It does not have many features as compared to other alternative facebook tools in their domain.

Manuel C.

The interface is not very intuitive, and even though the pricing is affordable, there are other options out there.


Fanpage Karma

$199

unlimited ad account

Fanpage Karma is a simple Facebook business tool that shows an overview and score for your page. With its help, you can compose and publish posts with ease. It also gives you useful insights on posting and helps you generate a detailed report consisting of details like the page content, influencers, fan engagement, timing, benchmarking, etc.

Pros

  • It helps you export ready-made reports in several formats.
  • It lets you compare your performance with the top brands in your field for you to improve.

John S.

Very simple to use, tracks selected competitors over time, useful time-of-day insights.

Cons

  • The price shoots up considerably if you opt for all their features. Above all, these plans are just for one user. So, if you want to have more than one user, you have to pay $69 more for each additional user.
  • The support they provide isn’t that great.

Andrew A.

The support is not up to the mark, sometimes they take too much time to reply.


Heyo

$45

for 1 campaign

Heyo is that Facebook tool that gets your business leads in a fun way. It helps you create brand awareness and get more engagement by creating contests, sweepstakes, and hashtag campaigns for Facebook. You can collect user-generated content with such campaigns.

Pros

  • The software is easy to use, even for beginners. It has a quick setup and established workflow too.
  • It helps generate leads and export them in a downloadable file.

Kyle S.

Ease of use, the software easily integrates existing social media pages, making setup extremely easy.

Cons

  • The pricing structure is a little difficult to understand.
  • The customization features are very limited.

Verified Heyo user

I don’t like the pricing model. It’s tough to truly know how much I will use it from a 7-day trial.


WordStream

$49

Making a Facebook advertisement could be crazy at times, especially when there are so many variables involved. Here’s when WordStream comes to your rescue. WordStream assigns a grade to your ads and gives you tips for optimizing them. Since the price of Facebook ads can go up drastically, it offers certain checks that ensure you stay within your budget. This makes it one of the trusted Facebook tools for advertisers.

Pros

  • WordStream allows you to handle PPC management processes with the help of Artificial Intelligence and Machine learning which helps in analyzing campaign data.
  • With the help of WordStream’s 20-Minute Work Week, you can simplify your most time-consuming tasks with customized cross-platform alerts that display high-priority actions.

Brent R.

Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful, and there is a little Artificial Intelligence there as well to help you make better decisions.

Cons

  • The support isn’t good to start with and they keep calling and mailing you to upsell their product.
  • The pricing structure can become complicated and expensive as it is directly linked to ad spend.
  • It is cumbersome to use and sometimes takes so much time to load.

Ali B.

Part of my package was the monthly assistance to look into Adwords and train me to optimize my profile. Obviously, I have paid extra for this, I only used them for the first three months, and then I had no news from them. My PPC charges have increased almost 100% with their new and suggested campaign. I lost more than $1500 a month for a few months until I stopped the campaign completely, and I am now back to square one.


Shortstack

$99

Shortstack is a Facebook tool for lead generation and engagement optimization. You can create effective landing pages and improve social media marketing. Shortstack can be used to run contests and promotions to spread awareness of your Facebook page. It also collates email addresses and conducts polls for gathering valuable opinions of your Facebook followers.

Pros

  • It is excellent for organizing social media contests. You don’t need any prior graphic design experience.
  • Shortstack is a great way to gather information about users.

Deepti S.

Information retrieval and exportation are rather confined to a tiny amount of applications, as the deficiency of an API implies that there is certainly no workaround.

Cons

  • You may be required to do constant updates, which might interfere with your work.
  • Updates can also be automatic and increase your billings. Considering the monthly price you already have to pay, it all makes Shortstack quite expensive.
  • As a complete Facebook marketing tool, Shortstack falls short.

Jay T.

It’s really simple to quickly set up a competition or landing page, with easy-to-modify templates and the new theme customization. However, data retrieval and exportation are limited to a small number of apps, and the lack of an API means no workaround.


Summing It Up

To build your brand, grow your customer network, and sell your products/services, creating a strong Facebook presence is essential. These Facebook marketing tools make your job simpler, time-saving, and beneficial for your business.

Using these Facebook tools will help you gain tremendous reach and engagement for your Facebook page posts. It is your turn now to choose the one that is most suitable for your business needs.

If you’re still indecisive, we’ll make it easy for you.

With SocialPilot, you can plan, schedule, and publish your content on your Facebook business page effortlessly and do a lot more.

Go signup for our trial version, request a demo, and decide for yourself!

Frequently Asked Questions

What do you mean by Facebook marketing?

Facebook marketing refers to brand promotions on Facebook via posts, business pages, groups, live videos, and stories. You can also run full-fledged ad campaigns and boost posts for broader reach.

How can Facebook be used as a marketing tool?

Brands can make use of Facebook business pages and groups to reach out to their followers and leads. You can also use Facebook as a marketing tool by sharing brand-related posts and engaging with potential leads.

How do I start marketing on Facebook?

The first step towards starting Facebook marketing is to get a business page where you can post branded content. Once that is done, plan a foolproof strategy as to what, when, and for whom you want to share these posts. Then you can use Facebook marketing tools to execute, track, and optimize your efforts on the platform.

How do I change my Facebook page from personal to business?

Here’s how you can change your Facebook page from personal to business:

  1. Open your Facebook page
  2. Select Edit Page from the admin panel
  3. Update the relevant changes like name, category, and sub-category
  4. Click on the Save button

What are Facebook marketing tools?

Facebook marketing tools simplify the aspects of Facebook marketing like content curation, scheduling and publishing, Facebook ads, and analytics. They save time and optimize efforts for better results.

Which are the best Facebook marketing tools?

The best Facebook marketing tools are:

  1. SocialPilot: Social media marketing tool
  2. ShortStack: Marketing platform for contests and giveaways
  3. Agorapulse: Social media monitoring and scheduling tool
  4. Canva: Social media designing tool
  5. Buffer: Social media marketing tool
  6. Fanpage Karma: Social media analytics tool
social media marketing using socialpilot

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya

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