Everyone knows what hashtags are, right? This word skyrocketed into popularity and was recognized and added to the Oxford dictionary in 2010. Despite how popular they have become, many people still do not understand how to use hashtags.
Social media hashtags are now just as common as emojis in a text message. You can find them all over social media. But if you are pondering about the hassles of finding the right ones, we have something in store for you. Now you don't need to look for a national day calendar and sweat your brows searching for hashtags because we have done that for you. Download the ultimate social media hashtag calendar kit of the year- 365 Days of Hashtags for 2021 + Free Design Templates.
We have covered everything that you might need for increasing your organic reach:-
- Trending Hashtags for Social Media Calendar: Be it national holidays or an everyday special, we have covered it all in our holiday calendar 2021. Get top 10 social media hashtags for each day with fun content ideas.
- 365 Days Hashtag Calendar for 3x Reach: Scale your reach with hashtags like never before. Discover the best social media strategy and campaign tricks for upcoming holidays on every platform.
- Creative Templates: Grab our ready-to-use graphics for your posts. Place your logo, replace the images with your brand content, and you are done!
Let me take you through the importance of social media hashtag marketing and how you can use it effectively with some free social media tools to increase your presence online.
Table of Contents
How to find hashtags for your marketing campaign?
In some cases, an ideal way to utilize hashtags is to discover ones that already exist. Before you can begin, you really need to find out which hashtags are used by influencers on social media. A good way of doing this is to utilize some of the free hashtag analysis tools, such as Twitonomy.
Since many internet users click on hashtags to search for more media related to that particular tag, Twitter analytic information can be pretty valuable. You get plenty of tags for your posts to be discovered faster. Some best Twitter analytics tools on the net can also help you find the top influencers.
There are some excellent hashtag tools available where you can search for the best hashtags. Let’s take a look:
- HashAtIt: It’s a free tool that allows you to search for any hashtag to include in your social media strategy.
- Ingramer: This AI-driven free tool will enable you to search Instagram hashtags by analyzing your social media posts.
- Tagboard: This tool provides you with a more comprehensive view when you search for hashtags. For example, it probes whether the used tag created either positive, negative or no effect on your audience.
- Hashtagify.me: This site provides a visual representation of the hashtag and its top influencers. You can find trending hashtags in your niche using this tool.
How to find hashtags on each social network?
1. How to find hashtags on Twitter?
There are two ways to find hashtags on Twitter. The one is simply searching tags from the search bar in the top right-hand corner of your screen to know what other people are currently using.
The other is an advanced search, where you can search tweets with specific words and phrases. It is a great way to improve your tags to those relevant to the content you want to share.
Want to find out what is trending on Twitter? You can see the trending Hashtags on the left side of your Twitter news feed. Additionally, Twitter automatically shows these trending topics based on your location and the people whom you follow.
2. How to find hashtags on Facebook?
If you already know what hashtag you want to search for, conduct a simple search or type it directly into the URL. Like Twitter, you can search hashtags using the Facebook search box in the top left-hand corner of your screen.
3. How to find hashtags on Instagram?
While using your Instagram app, you should find a search button on the left side of the Reels icon. You can browse through the search option to see the posts and stories posted on Instagram hashtags.
If you want to search the trending hashtags, the best way to find them is in Instagram's Explore tab. Here you will find the trending tags and the posts that many people in the Instagram community have liked.
4. How to find hashtags on Pinterest?
Like other social media platforms, Pinterest also gives you the ability to search for hashtags. You can directly enter your keyword into the search box, and Pinterest will give you related posts.
5. How to find hashtags on YouTube?
On Youtube, you can use hashtags in comment sections, in the title, and descriptions. Try searching for videos related to your video's topic to see which hashtags appear to be trending. You can find many topic-related recommendations by clicking on any hashtag on YouTube.
Not just brand tags, holiday hashtags are equally important to kick in some engagement. Here is the 2021 Trending hashtags holiday calendar for every occasion.
How to use hashtags on each social network?
Every social media has different rules and limitations for hashtags. So coming up with a different strategy for each platform is essential. Here are the best ways to do that.
1. How to effectively use hashtags on Twitter?
Should you get involved in a conversation or perhaps start your own? Your engagement in the content will grow if you take advantage of making that post accessible through other users' searches. You can participate in Twitter chats to gain more visibility
Try to add 1-2 hashtags to your tweets for more reach every time. According to Hubspot, you will receive on average 12x higher engagements on tweets with the right hashtags, while 33% of them are more likely to be retweeted if they have one or more hashtags.
It is not recommended to use more than two hashtags per tweet. Additionally, it is essential to choose your hashtags wisely for narrowing down on your targeted audience. Overuse of hashtags on Twitter can make you look unprofessional and comes off as annoying to your followers.
2. How to use hashtags on Facebook?
You need to ensure that your post is public if you want people to find your post other than your Facebook friends. Consequently, once you publish the post to your page or feed with popular hashtags, they turn into clickable links that take people to hashtag pages. Try to use 1-2 hashtags for more interaction; don’t overuse hashtags on Facebook.
3. How to smartly use hashtags on Instagram?
Hashtags are even more important on Instagram than on Twitter as they are the only way to get your content noticed on Instagram. Use popular and relevant hashtags to ensure that larger groups enjoy your content.
A post with just one hashtag receives 12.6 % more interaction on Instagram. When you write a post including hashtags, Instagram will suggest hashtags based on their popularity. Consider using the hashtag tools that are now at your disposal to choose proper tags. Instagram is the exception for you not to be conservative with your tags. Go all out, but make sure your tags are relevant to your picture, helping you with more engagement on Instagram.
4. How to use hashtags on Pinterest?
With Pinterest, hashtags are at the heart of all search results. It means if you have a good deal of relevant hashtags in your description, your Pinners can easily find your content related with those keywords.
Mix unique and general hashtags to draw the most attention to your pins. It is important to choose hashtags that are going to give you the most impact.
5. How to use hashtags on YouTube?
For the most part, hashtags on YouTube are used in the comment section, description, and the title. You can use hashtags to classify your content to be found by topic or use keywords as your hashtags.
Try to include relevant hashtags in the comments. It will increase the visibility of your YouTube videos. Look at responding to a viewer's comment as an opportunity to use a hashtag and create more interaction with that video.
How to create your own hashtag?
In some cases, you may want to create your hashtag. Perhaps you might want to complement an event so participants can track your social media posts. Suppose you have a unique marketing campaign for national holidays or webinars that requires its own hashtags rather than using the existing ones. There may not be a specific hashtag that captures your brand yet.
So, you need to create a good hashtag that is memorable, unique, and relevant to your content. For that, you don’t need any special software, experience, or qualification to create a hashtag. There is only one thing that you are required to do. Put a pound sign directly in front of the word or phrase you want to turn into a hashtag without space. Then place your new hashtag in whichever post you like, and just like that, a new hashtag is born.
Hashtags are everywhere. After reading the post, we hope you now have a better idea of using them effectively. And if you are still scratching your head in confusion, rush to download the Hashtag kit to grab your copy of the 2021 calendar with holidays and more to get started from scratch.
Frequently Asked Questions
Hashtags are a great way to get engagement, but you need to know the best practices and develop an effective social media strategy.
- Find hashtags that people on individual networks already use.
- Use the right hashtag tools to explore the best hashtags.
- Don’t overdo the hashtags, as it will make your post look spammy.
- Create your own hashtags and try to make them viral.
- Keep them short and memorable.
Using 1-2 hashtags in your tweet will receive on average 33% higher engagements compared to the posts without hashtags. As you get more engagement, people will recognize your brand and hence start following you. So yes, hashtags are a great way to increase your Twitter followers.