The first social networking site, Six Degrees, was launched in 1996.
Social media has seen tremendous growth since then.
And how!
With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen.
The statistics for 2025 show that there are 5.24 billion active social media users worldwide.
Marketers today are constantly exploring new ways to expand their brand reach and connect with the right audience—and what better way to do that than through the power of social networking? But with countless platforms available, choosing the right ones is more than just a numbers game.
To help you decide, we’ve compiled a list of 10 of the most popular social networking websites and apps worth considering.
This social media platform list here breaks down the most popular and emerging networks, helping you discover where your audience actually hangs out and which platforms align with your goals. Let’s dive in and find your perfect match.
1. LinkedIn
LinkedIn is the world’s largest professional networking platform, with over 1 billion members and more than 67 million companies listed. It’s designed specifically for business conversations, which makes it the go-to space for B2B marketing, enterprise growth, and professional brand building.
Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services.
Ideal Use Cases (with Built-in Marketing Insights)
LinkedIn isn’t just a “job site” anymore. It’s a powerful marketing and business development platform. Here’s where it really shines for companies, agencies, and marketing pros:
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Generate Quality Leads: LinkedIn lets you get super specific with targeting things such as job titles, industries, seniority, and even company size. If you’re offering a B2B product or service, this kind of targeting is gold.
You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). But even without ads, these posts can drive inbound interest when crafted well.
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Nurture Long Sales Cycles: Selling something complex or high-ticket? LinkedIn is perfect for keeping your brand top-of-mind. Share case studies, how-to tips, customer success stories — all in short, digestible formats like carousels or videos.
You’re not asking people to buy right away — you’re just building trust until they’re ready.
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Build Trust with Thought Leadership: People trust people more than brands. That’s why personal profiles often outperform company pages. Marketing teams can help founders, executives, or team leads share real insights, industry trends, or even challenges they’re working through.
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Elevate Employer Branding: LinkedIn isn’t just for customers, it’s for future team members. If you’re growing or hiring, showcase your team, values, and culture. A behind-the-scenes post or an employee story can go a long way in building trust with both talent and buyers.
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Strategic Use for Agencies and Marketing Teams: Agencies and in-house marketers can use LinkedIn to amplify multiple voices — founders, senior staff, and clients. With the right strategy, it becomes more than just another content channel. It becomes a relationship engine.
Here’s how to make LinkedIn work for your brand:
- Share helpful ideas instead of sales pitches. Value-first content builds trust and strengthens your brand’s credibility over time.
- Posts from personal profiles often perform better than company pages. Encourage leaders, founders, and team members to contribute.
- Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates.
- Comment thoughtfully on industry conversations to increase visibility and build meaningful professional relationships.
- Highlight team wins, hiring announcements, or behind-the-scenes moments to boost employer brand and authenticity.
- Promote lead magnets or events by targeting roles, industries, and company sizes with precision.
Strengths & Weaknesses
| Strengths | Weaknesses |
| High trust and professional credibility | Paid reach is expensive compared to platforms like Meta |
| Excellent for B2B marketing and lead generation | Requires consistent posting to stay visible |
| Powerful targeting for content and connection building | Not ideal for casual, entertainment-based brands |
| Strong alignment between personal branding and business visibility | Engagement may be slower than visual platforms like TikTok or IG |
Our Opinion
LinkedIn is a powerful platform for B2B brands, marketers, and business owners looking to build authority and connect with professionals. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. The right strategy helps establish credibility, form partnerships, and nurture long-term relationships.
Whether you’re a solo marketer or leading an enterprise team, success on LinkedIn comes down to consistency. Share what you know, invite conversations, and show up regularly. Over time, LinkedIn has become more than a platform. It has become a key part of your marketing engine. With tools like SocialPilot, you can streamline your content workflow for easier management.
2. Facebook
Easily the most popular platform on our list, Facebook is where you’ll find most social media users actively engaging with brands.
It doesn’t just allow you to connect with your peers; you can also use Facebook to sell your products through Facebook Shops and promote your brand through Facebook Ads.
It’s also a favorite among businesses, as reports show that approximately 70% of brands find new customers through Facebook.
Ideal Use Cases (with Built-in Marketing Insights)
Facebook is incredibly versatile — but it works best when you treat it as a relationship platform, not just a place to broadcast updates.
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Build a Community Around Your Brand: Facebook excels at creating two-way engagement. Whether through your business Page, a Facebook Group, or comments on posts, it allows you to interact with customers and foster a sense of loyalty. This is especially useful for local businesses, personal brands, or niche communities.
For marketers, it’s a great platform to humanize the brand. Sharing behind-the-scenes content, customer stories, or even running polls and questions that invite input.
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Drive Engagement with Content That Feels Native: Think casual, useful, and authentic. Facebook users scroll quickly, so posts that look too polished can be ignored. Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more.
And don’t forget live video and Stories, which are underused by many brands but still effective for increasing reach.
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Retarget and Re-engage with Facebook Pixel: One of Facebook’s biggest strengths is its ability to retarget users who’ve already interacted with your website or content. With Facebook Pixel in place, marketers can re-engage warm leads or cart abandoners with personalized offers or reminders.
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Leverage Facebook Groups for Niche Authority: Groups offer more organic visibility than Pages today. Whether you’re creating a private group for customers, a public forum for industry conversations, or a niche community for a topic, Groups let brands become facilitators, not just publishers.
Here’s how to make Facebook work for your brand:
- Write authentic, relatable posts that drive more interaction than overly polished brand messaging.
- Build niche communities to boost organic reach and create loyal, engaged micro-communities.
- Carousels, quick tips, and relatable memes perform better than pure promotion.
- Live video boosts visibility, encourages interaction, and humanizes your brand in real time.
- Use Facebook Insights to analyze what’s working and refine your content strategy accordingly.
Strengths & Weaknesses
| Strengths | Weaknesses |
| Massive, multi-generational user base | Organic reach from Pages is limited without ad support |
| Great for building engaged communities | The algorithm favors “meaningful interactions,” not sales posts |
| Highly effective retargeting and segmentation tools | Younger users may be more active on Instagram or TikTok |
| Supports a wide range of content types and use cases | Content must feel native — overly promotional posts perform poorly |
Our Opinion
Facebook remains one of the most powerful social media platforms for businesses, offering unmatched reach and engagement potential. From creating a business page and running targeted ads to selling via Facebook Shops, it supports every stage of the marketing funnel. With tools like Insights and Messenger, business owners can tailor content, track performance, and build lasting customer relationships all in one familiar, user-friendly space.
3. Instagram
Instagram is a visual-first platform with over 2 billion monthly active users. This makes it a powerful space for businesses that want to showcase their brand, tell stories, and connect emotionally with customers. Be it a small boutique or a global lifestyle brand, Instagram is the go-to platform for discovery, community engagement, and creative expression.
If your product or service can be seen, styled, explained visually, or told through a story, Instagram can play a central role in your marketing mix.
Ideal Use Cases (with Built-in Marketing Insights)
Instagram shines when used for building brand affinity, visual storytelling, and community growth. It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually.
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Create an Aspirational Brand Presence: Instagram is where people go to see what a brand feels like, not just what it sells. Therefore, in our advice, your feed should reflect your aesthetic, values, and voice. For marketers, this is an opportunity to shape perception and build a visual identity that drives connection.
You must focus on curated content, cohesive visuals, and stories that resonate with your audience’s lifestyle or aspirations.
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Use Reels to Reach New Audiences: Instagram seems to promote Reels heavily. These have the best chance of reaching users beyond your followers. Marketers and creators should use Reels to:
- Show product benefits or transformations
- Share tips and mini tutorials
- Highlight behind-the-scenes moments
- Tap into trending audio or formats
In our experience, Reels are also great for lower-funnel retargeting when paired with product demos or customer testimonials.
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Build Trust Through Stories and Lives: Stories are where you can show your business’s personality, run time-sensitive promos, or interact directly via polls, quizzes, and stickers.
Instagram Live, though underused, is a powerful way to host Q&As, product walkthroughs, or interviews, building real-time trust with your audience.
Marketing teams should think of stories as low-pressure daily touchpoints with high authenticity.
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Use Instagram as a Shop Window (Literally): If you sell physical products, Instagram has the potential to become your digital storefront. With Instagram Shopping, you can tag products directly in posts and Reels, creating a seamless path from discovery to purchase.
Here’s how to make Instagram work for your brand:
- Ensure every post is eye-catching, on-brand, and styled to reflect your brand’s vibe and story.
- Prioritize Reels to expand reach. Make and share tutorials, trends, and transformations that work best for discovery.
- Use stories for behind-the-scenes, polls, and promos to create authentic, low-pressure daily touchpoints.
- Tag products directly in your posts and Stories, making it easy for users to browse and purchase without leaving the app.
- Share content from real customers to build trust, add social proof, and fuel your content pipeline.
- A regular posting schedule helps keep you visible and top-of-mind.
Strengths & Weaknesses
| Strengths | Weaknesses |
| High visual engagement and discovery potential | Competitive space; hard to stand out without a strong brand identity |
| Reels and Stories offer organic reach opportunities | Requires consistent content production and creativity |
| Great for product-based and lifestyle brands | Link limitations in posts (mostly link-in-bio model) |
| Instagram Shopping allows direct-to-product journeys | Lower reach for static image posts unless boosted |
Our Opinion
Instagram is a powerhouse in any marketing strategy, especially if you are targeting millennials and Gen Z. With its visual focus, features like Stories and Reels, and tools like Instagram Shopping, it offers endless ways to connect and convert.
Creating a business profile also unlocks insights and ad options, making Instagram a must-have platform for building brand awareness, driving engagement, and showcasing your brand creatively. You can learn more about the benefits and features of Instagram for business and leverage it for your business.
4. YouTube
YouTube is the second-largest search engine in the world and the leading platform for long-form video content, with over 2.74 billion monthly users. People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.
It’s ideal for how-to content, product demos, tutorials, storytelling, and even brand-building series.
Ideal Use Cases (with Built-in Marketing Insights)
When used for educating your audience, building long-term visibility, and showcasing in-depth brand value, YouTube shines. It’s especially strong for B2B companies, educators, creators, SaaS brands, and service providers who want to build authority and attract search-driven traffic.
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Build Trust Through Educational Content:
YouTube is where people go to learn, solve problems, and do research. This makes it the perfect place to share tutorials, product demos, how-to videos, and expert explainers.For marketers, it’s a great way to answer common questions, simplify complex topics, and position your brand as a helpful resource. These videos also keep working long after you post them.
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Use YouTube for Evergreen Visibility: Unlike platforms where content fades in hours or days, YouTube videos can rank in search results for months or even years. This means your best videos keep bringing in traffic and leads over time, without needing daily posts.
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Support SEO and Blog Strategy with Video: YouTube videos can help you enhance blog posts, improve on-page SEO, and increase time spent on site. Embedding relevant videos on your website also gives visitors a better content experience and enhances engagement.
Here’s how to make YouTube work for your brand:
- Capture attention in the first 10 seconds with a bold statement, question, or visual hook.
- Use keywords in titles, descriptions, and tags; strong thumbnails drive clicks and visibility.
- Focus on searchable topics that stay relevant over time to generate long-term traffic.
- Ask questions, encourage comments, and respond to build community and boost algorithmic reach.
- Turn videos into short clips, blog posts, or social content to maximize content mileage.
- Upload regularly, even monthly, to build momentum and stay visible to subscribers and search.
- Share tutorials, product demos, behind-the-scenes footage, or educational content to inform and engage your audience.
Strengths & Weaknesses
| Strengths | Weaknesses |
| Content is searchable and discoverable for months or years (evergreen value) | Requires more time and effort to create quality, longer-form videos |
| Ideal for building authority and trust through educational content | Growth can be slow without proper SEO, thumbnails, and consistent uploads |
| Great for explaining complex ideas or showcasing products | Not as fast-paced or trend-driven as short-form platforms like TikTok |
| Substantial SEO benefits (shows up in both YouTube and Google search) | Needs strong titles, descriptions, and optimization to be found |
| High engagement and time-on-platform | Video production can require more planning, scripting, and editing |
Our Opinion
In our experience, YouTube is a powerful platform for any business serious about video content. As the second-largest search engine, it boosts discoverability and helps brands engage audiences through tutorials, demos, and storytelling.
With SEO-friendly features and targeted ads, it supports both brand awareness and lead generation. For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy.
5. TikTok
TikTok is the fastest-growing social media site in the world, with over 1.5 billion monthly users. It has a dominant hold on Gen Z and millennial audiences globally.
You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. Users turn to TikTok for entertainment and discovering products, following creators, and learning in fun, bite-sized ways.
It’s ideal for short-form educational content, product highlights, behind-the-scenes clips, trend participation, and community engagement.
Ideal Use Cases (with Built-in Marketing Insights)
TikTok excels at reaching younger audiences and creating trending content that attracts easy engagement from your target audience. Experience suggests that it is helpful for DTC brands, lifestyle companies, creators, and small businesses that want to grow fast through relatable and shareable video content.
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Use TikTok to Spark Awareness and Engagement: TikTok thrives on content that grabs attention early and keeps people engaged. Therefore, if you make content with interesting intros, visual hooks, and energetic pacing, your content has viral potential.
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Perfect for Top-of-Funnel Visibility: If you think that TikTok is just a social platform,you may be wrong. It has evolved into a discovery platform. This means that users scroll through it to find what’s new, what’s trending, and what others may love.
As a marketer or a business owner, this means high potential to introduce your brand, product, or story to people who’ve never seen it before.
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Blend Entertainment + Education: Here’s something that might surprise you. Educational content on TikTok crushes it when it comes to engagement. It attracts about a 9.5% average engagement rate compared to the platform’s overall average of just 4.64%. That’s more than double the engagement!
Informative content thrives on TikTok, especially when delivered through storytelling, humor, or visual creativity. You can make content for your brand, such as quick tutorials, fun facts, and before/after transformations, if you are looking to both engage and educate.
- Support Brand Personality with Relatable Content: On TikTok, brands are expected to be less polished and more human. This means that you can use TikTok to show your process, or your behind-the-scenes reality. This will help you build trust, relatability, and a stronger emotional connection with your audience.
Here’s how to make TikTok work for your brand:
- Launch products or highlight features in creative ways
- Participate in viral trends that fit your niche
- Share customer reactions, testimonials, or influencer reviews
- Create fast-paced tutorials or how-tos
- Collaborate with creators and influencers for organic reach
- Repurpose longer content into bite-sized highlights
Strengths & Weaknesses
| Strengths | Weaknesses |
| Fast growth potential and viral reach through the algorithm | Short content lifespan — trends fade quickly |
| Strong engagement and high user interaction rates | Requires consistent output to stay visible |
| Ideal for younger, mobile-first audiences | Brand messaging must fit a casual, native tone |
| Cost-effective organic reach and powerful paid ad options | Harder for B2B or older-audience brands to scale |
| Great for building brand personality and community | Creative demands such as constantly changing trend monitoring and fast production can be challenging |
Our Opinion
TikTok is a dynamic platform for businesses targeting Gen Z and younger audiences. Its short-form video format makes it ideal for creative, trend-driven content that builds brand awareness fast.
By leveraging influencers, trends, and TikTok’s ad tools, your business can boost visibility and drive real engagement. For brands ready to think outside the box, TikTok is a valuable addition to any modern marketing strategy.
6. X (earlier Twitter)
X, formerly known as Twitter, remains a real-time content powerhouse with over 558 million monthly active users. We have known it for its speed, brevity, and public discourse. This makes X a go-to platform for sharing news, engaging in trends, building thought leadership, and fostering community dialogue.
It’s ideal for thought leadership, news updates, audience interaction, social listening, and brand personality.
Ideal Use Cases (with Built-in Marketing Insights)
X is built for brands that want to be timely, clever, and informative. The platform is a strong choice for tech companies, media brands, SaaS businesses, service providers, and creators that are looking to build community and voice in their industry.
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Be Present in Real-Time: One of the biggest strengths of X is that it’s always on. From breaking news to live event coverage to trending memes, the speed of communication is unmatched. This makes it a goldmine for brands that are quick on their feet and ready to engage in real-time.
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Great for B2B, Creators, and Experts: While short-form video platforms such as TikTok dominate Gen Z attention, X finds its space amongst B2B businesses, startups, marketers, journalists, and educators who want to share insights, network, and spark intelligent conversation.
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Build Brand Voice Through Consistency: Whether you’re witty, bold, informative, or helpful — brands that show up consistently on X build a distinct personality that audiences recognize and remember. It’s less about being polished, and more about being present.
Here’s how to make X work for your brand:
- Share hot takes, thought leadership, and industry commentary
- Engage with community members, customers, or collaborators
- Live tweet events, webinars, or product launches
- Promote tweets or run full campaigns using Twitter Ads to reach specific audiences
- Curate and amplify relevant news or content
- Create Twitter threads that teach, explain, or entertain
- Use X as a customer service channel to answer queries, resolve issues
- Highlight customer testimonials, reviews, or PR wins
Strengths & Weaknesses
| Strengths | Weaknesses |
| Real-time reach and visibility | Fast-moving — tweets get buried quickly |
| Great for building thought leadership | Can be hard to stand out without a strong voice |
| Easy to engage and interact with followers | Virality is less predictable than visual-first platforms |
| Effective for sharing links, updates, and curated content | Limited content formats — text, images, short video |
| Strong platform for B2B, startups, and media brands | Requires frequent posting and fast reaction time |
Our Opinion
In our opinion, X (formerly Twitter) is underrated but incredibly powerful for businesses. It’s perfect for staying on top of trends, engaging directly with customers, and keeping an eye on the competition. By switching to a professional account, you can unlock tools that make marketing and real-time communication way more effective.
7. WhatsApp
WhatsApp is one of the most widely used platforms. While it may not be the flashiestthe most flashiest, with time it has become one of the most essential application for direct, personal, and trusted communication.
WhatsApp is no longer a messaging application. It has now grown as a hub for customer service, business updates, and even e-commerce. Whether you’re a small business or a global brand, WhatsApp offers a way to connect with your audience in the most personal way possible.
If you are looking for a platform for one-on-one customer communication, customer support, order updates, lead nurturing, appointment reminders, private content delivery, and more,
Ideal Use Cases (with Built-in Marketing Insights)
WhatsApp is at its best when used to strengthen relationships. WhatsApp is a great deal for service providers, local businesses, DTC brands, educators, and B2B teams. It helps by creating a direct and trusted channel that feels more human than social feeds or email inboxes.
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Be Where Your Customers Already Are: It won’t be wrong if we say that people literally live on WhatsApp. It’s often the first app people check when they wake up and the last before they go to bed.
WhatsApp’s exceptional open rates of over 98% make it the perfect channel for high-intent, time-sensitive communication that actually gets seen by your audience.
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Perfect for Customer Retention & Loyalty: You can utilize WhatsApp not just to sell, but to serve. Have quick check-ins, thoughtful follow-ups, and helpful reminders that go a long way in building trust and turning one-time buyers into your long-term loyal customers.
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Enhance the Customer Experience: Think of WhatsApp as your brand’s concierge service. It is quick, direct, and convenient. Instead of expecting customers to browse endlessly or wait on hold, it gives you a chance to bring the help to them.
Here’s how to make WhatsApp work for your brand:
- Share order updates, offers, or reminders directly to your customers’ phones
- Answer product or service-related questions instantly
- Share exclusive offers, VIP deals, or early access
- Use automated replies, labels, and quick responses to manage inquiries efficiently
- Showcase products or services through WhatsApp catalogs for quick, in-chat browsing and shopping
- Handle scheduling, bookings, or appointments
- Create high-touch experiences at scale with automation
- Share your business name, contact info, website, and catalog
Strengths & Weaknesses
| Strengths | Weaknesses |
| Extremely high open and response rates | Not built for public content discovery or virality |
| Creates trust through 1:1 and personal communication | Risk of over-messaging or feeling spammy if misused |
| Ideal for customer service, loyalty, and retention | Limited design — mostly text, voice, and basic visuals |
| Integrates with CRM and automation tools (via API) | Requires user opt-in and careful compliance with privacy rules |
| Scales well with WhatsApp Business features | Not suitable for content marketing or audience building |
Our Opinion
WhatsApp is a highly effective tool for businesses looking to build personal, direct customer relationships. We found WhatsApp’s real-time messaging and ad-free environment perfect for direct customer communication.
Features like catalogs and automation make it especially useful for small to mid-sized businesses handling support, updates, and promotions efficiently.
8. Pinterest
If there is one platform on the internet that users use for actively seeking ideas for their next project, purchase, or life moment, it’s Pinterest. With about 570 million monthly active users, it’s a powerful visual discovery engine where people go to get inspired, plan, and take action.
Unlike other social platforms focused on what’s happening now, Pinterest is about what’s happening next. That means people on Pinterest are planners, searchers, and often buyers, making it a high-intent platform perfect for long-term brand discovery and evergreen content.
In our opinion, it’s ideal for visual storytelling, product promotion, blog content distribution, lifestyle branding, and inspiration-driven traffic.
Ideal Use Cases (with Built-in Marketing Insights)
Pinterest is a great platform that excels when you are trying to use it for getting inspiration that helps people plan, solve, or visualize their goals. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.
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Capture Users in Research Mode: Your users are doing much more on Pinterest than just scrolling- they are searching. This means that you need to take your brand on the platform and show up when users are in planning mode and open to discovery.
It’s an amazing platform built for top-of-funnel traffic and intent-rich exploration.
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Create Evergreen Visual Assets That Keep Performing: Pins don’t disappear after a few hours. In fact, Pinterest content has one of the longest lifespans in the social media world.
A well-optimized Pin can help you by keep driving traffic for months (even years) after it’s posted. This makes it a smart investment for brands that want sustainable visibility.
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Position Your Brand as a Visual Resource: Pinterest isn’t just about pretty pictures. In fact, if done correctly, you can provide value through visuals. You should make content that helps users solve a problem, plan a dream, or visualize a result. This will help you become part of their journey, which builds trust and long-term brand recall.
Here’s how to make Pinterest work for your brand:
- Promote blog posts, guides, or downloadable resources
- Showcase product collections, gift guides, or tutorials
- Share step-by-step visuals like recipes, DIYs, or how-tos
- Set up a Business account to access analytics, run Shoppable Pins, and create ad campaigns that drive traffic and sales.
- Build brand authority through educational Pins or infographics
- Create shoppable Pins that link directly to product pages
- Use Rich Pins to pull metadata (like prices or descriptions) directly from your site
- Repurpose content from Instagram, blogs, or email into evergreen visual formats
Strengths & Weaknesses
| Strengths | Weaknesses |
| High purchase intent and planning mindset | Not built for real-time updates or conversations |
| Long content shelf-life (Pins last for months/years) | Requires strong visuals and consistent branding |
| Drives high-quality traffic to websites or product pages | Growth can be slow without SEO-optimized Pins |
| Ideal for eCommerce, DIY, fashion, decor, food, travel | Engagement is more passive than interactive |
| SEO-friendly with strong discovery features | Limited direct community-building or commenting tools |
Our Opinion
Pinterest is a highly visual platform that works exceptionally well for product-based businesses. Its strong referral power makes it a great tool for driving consistent website traffic. With its Shoppable Pins, keyword-rich content, and niche-focused Boards, brands can inspire users and encourage conversions.
If your business relies on aesthetics or DIY appeal, Pinterest is a must-have in your social media toolkit.
8. Pinterest
If there is one platform on the internet that users use for actively seeking ideas for their next project, purchase, or life moment, it’s Pinterest. With about 570 million monthly active users, it’s a powerful visual discovery engine where people go to get inspired, plan, and take action.
Unlike other social platforms focused on what’s happening now, Pinterest is about what’s happening next. That means people on Pinterest are planners, searchers, and often buyers, making it a high-intent platform perfect for long-term brand discovery and evergreen content.
In our opinion, it’s ideal for visual storytelling, product promotion, blog content distribution, lifestyle branding, and inspiration-driven traffic.
Ideal Use Cases (with Built-in Marketing Insights)
Pinterest is a great platform that excels when you are trying to use it for getting inspiration that helps people plan, solve, or visualize their goals. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.
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Capture Users in Research Mode: Your users are doing much more on Pinterest than just scrolling- they are searching. This means that you need to take your brand on the platform and show up when users are in planning mode and open to discovery.
It’s an amazing platform built for top-of-funnel traffic and intent-rich exploration.
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Create Evergreen Visual Assets That Keep Performing: Pins don’t disappear after a few hours. In fact, Pinterest content has one of the longest lifespans in the social media world.
A well-optimized Pin can help you by keep driving traffic for months (even years) after it’s posted. This makes it a smart investment for brands that want sustainable visibility.
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Position Your Brand as a Visual Resource: Pinterest isn’t just about pretty pictures. In fact, if done correctly, you can provide value through visuals. You should make content that helps users solve a problem, plan a dream, or visualize a result. This will help you become part of their journey, which builds trust and long-term brand recall.
Here’s how to make Pinterest work for your brand:
- Promote blog posts, guides, or downloadable resources
- Showcase product collections, gift guides, or tutorials
- Share step-by-step visuals like recipes, DIYs, or how-tos
- Set up a Business account to access analytics, run Shoppable Pins, and create ad campaigns that drive traffic and sales.
- Build brand authority through educational Pins or infographics
- Create shoppable Pins that link directly to product pages
- Use Rich Pins to pull metadata (like prices or descriptions) directly from your site
- Repurpose content from Instagram, blogs, or email into evergreen visual formats
Strengths & Weaknesses
| Strengths | Weaknesses |
| High purchase intent and planning mindset | Not built for real-time updates or conversations |
| Long content shelf-life (Pins last for months/years) | Requires strong visuals and consistent branding |
| Drives high-quality traffic to websites or product pages | Growth can be slow without SEO-optimized Pins |
| Ideal for eCommerce, DIY, fashion, decor, food, travel | Engagement is more passive than interactive |
| SEO-friendly with strong discovery features | Limited direct community-building or commenting tools |
Our Opinion
Pinterest is a highly visual platform that works exceptionally well for product-based businesses. Its strong referral power makes it a great tool for driving consistent website traffic. With its Shoppable Pins, keyword-rich content, and niche-focused Boards, brands can inspire users and encourage conversions.
If your business relies on aesthetics or DIY appeal, Pinterest is a must-have in your social media toolkit.
9. Threads
Threads is a text-based app designed for real-time conversations and community-driven engagement. Initially launched as an alternative to Twitter/X, it has evolved into one of the more unique social networks, offering a more thoughtful and expressive posting format.
Each post (or “thread”) can be up to 500 characters long—nearly double that of X—allowing users to share complete thoughts or detailed updates without breaking them up.
Your Threads feed includes posts from accounts you follow, algorithmically suggested content, and customizable feeds based on specific interests. This setup helps users stay connected to conversations that truly matter to them.
Ideal Use Cases (with Built-in Marketing Insights)
Threads is amongst the youngest platforms out there. We have seen it quickly emerge as one of the common choices of brands that want to connect early, move fast, and build community.
It’s especially strong for content creators, startups, personal brands, lifestyle companies, and service providers who want to grow without the pressure of polished visuals.
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Tap Into Instagram’s Built-in Audience: Threads is connected to your Instagram account, which makes it incredibly easy to bring over followers without having to start from scratch.
The good news is that if your brand already has momentum on Instagram, Threads can help you amplify it, with a new, lighter format.
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Be More Human, Less “Branded”: Think of Threads like texting your audience. It’s casual, reactive, and fast-paced. In our opinion, this makes it perfect for behind-the-scenes thoughts, honest opinions, or playful brand banter. This is where authenticity wins, not heavy curation.
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Build a Voice People Want to Hear From: Threads is like a coffee date where your business gets to show up as a person, not just a polished entity. That builds trust, familiarity, and deeper community engagement, especially with younger audiences.
Here’s how to make Threads work for your brand:
- Participate in active discussions and industry trends to increase visibility and position your brand as timely and relevant
- Use Threads to float early ideas and messages, gauging real-time audience reaction before scaling elsewhere.
- Share honest, lighthearted, or emotionally resonant posts to make your brand feel more human and relatable.
- Curate and follow custom interest-based feeds to monitor relevant topics and engage directly with target community members
- Start casual conversations or ask direct questions to gather insights, preferences, or opinions from your followers.
- Repurpose tweet-style content without the noise or hostility
- Use Threads to preview or recap IG content, encouraging clicks and keeping your audience in the loop.
Strengths & Weaknesses
| Strengths | Weaknesses |
| Low-barrier entry with Instagram integration | The platform is still evolving, and therefore, the features are limited |
| Great for building brand voice and relatability | Discoverability is limited compared to other platforms |
| Ideal for early adopters and cultural commentary | Not ideal (yet) for long-form content or evergreen visibility |
| Encourages authentic, unfiltered communication | Analytics and ad tools are still basic or nonexistent |
| Fast, lightweight way to stay relevant | Still lacks full search, trending, and hashtag functionality |
Our Opinion
Threads is a wide-open opportunity, especially for brands willing to show up early and authentically. It’s not about perfection or performance metrics (yet). It’s about presence, connection, and community.
Use Threads to humanize your brand, experiment with content in real time, and get ahead of the curve while the platform grows. The brands that win here are the ones that treat Threads like a conversation, not a broadcast.
10. Bluesky
Bluesky is a decentralized social media platform built on the open-source AT Protocol, offering users greater transparency and control over their online experience. Still in its early days, Bluesky is gaining traction among creators, developers, and users looking for a more open, transparent, and community-first alternative to mainstream platforms like X.
Functioning similarly to X (formerly Twitter), it supports public conversations through posts and replies but stands apart with its customizable algorithms and open development model. We strongly believe it’s ideal for early adopter brands, creators, and tech-forward communities that want to build relationships through thoughtful conversation, transparency, and long-term trust.
Ideal Use Cases (with Built-in Marketing Insights)
Bluesky works best for brands and creators that value depth over scale. It’s not about chasing virality. It’s about engaging early adopters and building trust with a like-minded, tech-forward community.
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Reach People Who Care About the Internet: Bluesky attracts users who are thoughtful about how they use social media sites. These people want to build community, think critically about platforms, and explore new ideas. If your brand has strong values or a message that resonates, this is a great place to grow a quality following.
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Be a Thought Leader, Not a Follower: Because Bluesky is still in a relatively closed beta phase, there’s less competition and fewer “rules.” That’s a good thing. It means you can shape your presence in a way that fits your brand’s values and tone, whether educational, humorous, experimental, or advocacy-based.
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Create a Reputation Based on Authentic Contribution: Because there are no vanity metrics like follower counts or viral hashtags dominating the feed, the quality of conversation matters. Brands that contribute value, not noise, stand out. It’s less about promoting and more about showing up with something meaningful to say.
Here’s how to make Bluesky work for your brand:
- Share original ideas, deep thoughts, and early-stage projects
- Tailor your content strategy based on interest-based feeds to effectively reach and engage highly targeted communities.
- Build credibility and trust in niche or technical communities
- Engage in open discussions with peers, builders, and creators
- Join relevant threads and contribute valuable insights to position your brand as a thought leader in your niche
- Test ideas or frameworks before scaling them elsewhere
- Support community-led initiatives or open standards
- Show alignment with open-web, privacy-first, or decentralization values
Strengths & Weaknesses
| Strengths | Weaknesses |
| Low-noise environment for deeper engagement | Still invite-only and limited in user base |
| Early-mover advantage for niche authority | Small reach compared to mainstream platforms |
| Great for open dialogue and reputation building | No native ad tools or business analytics (yet) |
| Aligned with decentralization, transparency, and control | Not ideal for rapid content distribution or lead gen |
| Appeals to tech-savvy, values-driven audiences | Limited multimedia support and discoverability tools |
Our Opinion
Bluesky is a smart platform for forward-thinking brands that want to lead through value and conversation and not just content volume. Users say that it’s a platform where showing up early, consistently, and authentically can pay off in long-term credibility and community trust.
Even when comparing Bluesky and Threads, it’s clear that Bluesky’s community-driven approach gives brands a fresh way to connect meaningfully and stand out in today’s evolving digital landscape.
Wrapping Up
Sure, sites like Facebook, Instagram, and YouTube have a global appeal that can let you target a wider demographic. But it’s better to experiment with some new sites to see if they aid in lead generation. Instead of focusing on the active users, consider where your target demographic can be found easily.
And it’s always best to utilize multiple social networking sites to get more out of your social media strategy. Ace social media marketing by using SocialPilot. It allows you to post content across platforms like Facebook, LinkedIn, Pinterest, and more.
That’s not all. You can curate content, schedule it when you want and also analyze its performance. Isn’t that great? Besides, it comes with a 14-day FREE trial.
Go, check it out now.
