Sprout Social vs. Later: Which is Better For your Business?

Sprout Social vs. Later: Which is Better For your Business?

Sprout Social v.s Later

Overview

Unlike other Sprout Social Alternatives, it supports various networks, including Facebook, Twitter, LinkedIn, TikTok, and Instagram. It also enables you to manage reviews on Google My Business and Facebook. You can also leverage its analytics capabilities to gain data-driven performance insights.

Sprout Social comes packed with social listening capabilities and helps you to maintain your brand image. Its inboxing capabilities provide an overview of all your social interactions. You can also integrate a range of apps, including Google Analytics, Tabula, Salesforce Cloud Intelligence, etc.

It is a visual first tool with a visual content planner, letting users preview and organize their content on a calendar while ensuring a consistent and visually appealing feed. Additionally, it provides analytics and insights to track post performance and optimize content strategy accordingly.

Besides scheduling and publishing content, Later offers other functionalities like scheduling Instagram Stories, user-generated content curation, and the ability to search and repost content from other accounts.

Later has a free plan with basic features and paid plans that include more advanced features and increased scheduling capacity. Although some eminent Later alternatives enjoy their fair share of popularity, for now, let’s see how Later vs. Sprout social compare against each other.

Best Suitable for

SproutSocial

SproutSocial

Start with $249

Small Business, Enterprise, Agencies

Later

Later

Start with $40

Influencers, Small Business

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

It can be tough to tweak the differences when comparing two options offering the same functionality. If you compare Sprout social vs. Later, certain factors may come into play in deciding what works best for you.

Sprout Social is more popular than Later and is suitable for agency and enterprise-level customers. It is well-liked for its usability, ease of setup, and reporting capabilities. However, all this comes with expensive pricing plans that may not fit your budget and marketing needs.

On the other hand, Later is much preferred by influencers and small businesses for its fair share of features needed for social media management. It is a tool loved for its content planning and scheduling capabilities. With its visual first interface, you can plan out your calendar in the most convenient way and analyze its performance.

Note: Compared to Later or Sprout Social, SocialPilot may be a more favorable choice due to its user-friendly interface and strong analytical features. It serves as a viable Sprout Social alternative and even offers content suggestions at an affordable price suitable for small and large businesses.

Let us take a look at the user ratings of Sprout Social vs. Later and see how it compares to SocialPilot.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Number of Reviews 2131 283 621
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

So, now that we know what Sprout Social and Later are ideal for let’s compare the two in terms of essential features offered at their respective price points.

Sprout Social offers a fair share of publishing, analytics, inboxing, and collaboration capabilities for its high-priced agency plan that will cost you $499 per month. It also allows competitor tracking and offers a content library that Later fails to offer.

Later charges you six times less than Sprout Social, with only $80 per month, making it a good option for marketers and small businesses.

When it comes to language support, both Sprout Social and Later provide support for various languages. However, both tools fail to offer robust support as they provide only Email and chat support.

Note: Interestingly SocialPilot stands out to be a more beneficial alternative with its affordable pricing and capabilities. SocialPilot offers everything from a content library to robust customer support. To be more transparent about its support capabilities, SocialPilot backs its customers with a dedicated support team that addresses customer queries via email, chat, phone, and FAQs support. They take their customers very seriously and even address customer queries on social media platforms.

For a concise overview of the functionalities and constraints of Sprout Social vs. Later, along with SocialPilot, here’s a detailed comparison of the three tools.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $249/Month $40/Month $30/Month
Number of Accounts Unlimited 36 30
Number of Team Members 1 6 6
Number of Posts that Can Be Scheduled 10000 Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English, French, Italian, Portuguese, Spanish English, Spanish, French, German, Japanese German, English, French, Portuguese, Spanish
Support Priority Email & Chat Support Email & Live Chat Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • Customer support of Sprout Social's knowledgeable team provide accurate solutions to all questions.
  • Sprout Social gives you good experience in social media management with it's user-friendly interface. The platform is intuitive and straightforward, making it easy for you to manage your social media presence with ease and efficiency.
  • Sprout Social's calendar is highly organized and user-friendly, making it easy for users to schedule posts. The clear layout and intuitive scheduling features make it a favorite among pros.

Negative

  • The overwhelming amount of reports can be difficult to navigate, making it challenging to extract the desired information. The large volume of data available is a plus, but the lack of streamlined reporting can make the process time-consuming and overwhelming.
  • The lack of customization options for social media messages across multiple channels can frustrate users. The current system for replying to comments within the app is seen as inadequate, causing a hindrance to efficient engagement with followers.
  • Tagging other companies and profiles in posts on Sprout Social can be problematic, with frequent bugs and glitches making the process cumbersome and unreliable.

Positive

  • Later offers budget-friendly plans that provide companies with an affordable way to manage their social media presence, giving them a competitive advantage in their marketing efforts, even with limited funds.
  • The integration of a suggested hashtag feature in Later saves a significant amount of time during the publishing process on Instagram, providing a convenient and efficient solution for hashtags.
  • The capability of Later to preview the overall appearance of your grid on the platform, including a visual representation of how all your posts will look lined up on your profile, offers a valuable tool for ensuring a cohesive and visually appealing aesthetic.

Negative

  • Later has the disadvantage of being prone to glitches, causing a temporary shutdown of some features. This frequent occurrence can lead to inconvenience and decreased functionality.
  • The free plan of Later restricts the user's ability to view the calendar, with a limited range of only a few weeks in the past.
  • Carousel posts with multiple images can’t be published directly with this tool. The user must access Later, initiate the post and save the images to their phone before they can be published.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • You can prevent delays and ensure that everything gets published according to schedule. As a result, with SocialPilot, your consistency on social networks remains uninterrupted.
  • SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.

Negative

  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
  • Some users have noted that specific posts require follow-up actions, such as importing them into Instagram and manually posting when they appear in the schedule. While this process may be necessary for particular posts, users find it frustrating.
  • SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.

Pricing

The price of two similar products often significantly impacts which one we will choose in the end. So, let’s make a fair assessment by comparing the prices of Later vs. Sprout social to determine which one provides a better pricing advantage.

Sprout Social offers four price plans, whereas Later offers only three. Sprout’s standard plan will cost you $249 per month, which is way more expensive than Later, which charges only $18 for its starter plan.

As stated, Sprout Social’s agency plan costs you $499 per month for only one team member and charges $349 extra for every additional team member. On the other hand, Later charges only $80 while allowing a team capacity of six members. However, Later fails to offer many advanced features crucial for high-end customers.

Overall, Sprout can be a choice for agency and enterprise-level customers, but it is definitely a high-priced tool.

Note: Unlike Sprout Social or Later, SocialPilot is a fairly priced tool with better features and functionality. It offers a better team member capacity without additional cost and comes loaded with advanced capabilities crucial for social media management.

To offer you a comprehensive view, here’s a comparison of the pricing structures for various subscription plans provided by Sprout Social vs. Later and SocialPilot.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Standard
$249/per month
Growth
$40/per month
Professional
$30/per month
Professional
$399/per month
Advanced
$80/per month
Small Team
$50/per month
Advanced
$499/per month
Scale
$200/per month
Agency
$100/per month
Enterprise
Custom
-
Agency+
$200/per month
30 Days Free Trial
No Credit Card Required
14 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

Planning your content calendar and making sure that it goes live at the right time is crucial for the success of your social media campaigns. With that being said, let’s compare Sprout Social vs. Later to find the right choice for strengthening your content planning and publishing initiatives.

Both Sprout social and Later allow smart and advanced queueing, post customization, and personalized posting capabilities. However, Sprout Social doesn’t offer hashtag suggestions and a media editor, unlike Later.

When it comes to integrations, Sprout allows integrations with platforms like Hubspot, Shopify, Zendesk, Salesforce, Marketo, Woocommerce, and Microsoft dynamic 365.

On the other hand, Later only allows integration with Shopify, Mailchimp, and Unsplash. Later also fails to offer post preview and Canva integration capability.

Note: If you are seeking a Later or Sprout Social alternative immune from the above-stated shortcomings, SocialPilot can be a choice. SocialPilot offers affordable pricing options and all crucial scheduling and publishing features. It supports in-app integrations with various apps and provides a robust media editor and URL shortener.

Let’s compare Sprout Social vs. Later with SocialPilot to know how these three compare against each other in terms of all their scheduling and publishing features.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Social media analytics is of paramount importance to hit your social marketing goals. So, let’s compare Sprout social vs. Later for analytics capabilities.

Considering sprout social’s pricing, there is no surprise that it offers all essential analytics capabilities. Later, on the other hand, does a fair job of providing basic analytics features. However, Later falls short for not offering downloadable white-label reports and a custom report builder.

Note: One strong Spout Social alternative that offers all advanced analytics capabilities at a fairly affordable price is SocialPilot. SocialPilot serves for all advanced analytics features and still remains a pocket-friendly option that provides all social media management capabilities.

To know all your options, check out the table below for all the analytics features offered by Later vs. Sprout Social compared to SocialPilot.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

When comparing Sprout Social and Later’s inboxing and listening capabilities, Sprout Social stands out as a superior option. Sprout Social allows you to leverage real-time listening while enabling you to raise support tickets, reply to messages, visitor posts, questions, reviews, etc.

In contrast, Later does not allow real-time listening and deprives you of replying to questions, reviews, and visitor posts.

Note: If you are weighing your options in terms of social listening and inboxing capabilities, SocialPilot is a Sprout Social alternative that offers a complete set of listening and inbox capability at a much more affordable price.

Check out the table below to compare all the inboxing and social listening capabilities offered by Sprout Social, Later, and SocialPilot.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Collaboration capability is key for agencies and big businesses to maintain a proper workflow for teams and manage all their clients’ projects.

Both tools allow multi-user collaboration, content approval workflows, and easy access management. However, Sprout Social’s agency plan charges you a total of $499 with a single-user capacity and charges an additional sum of $349 for every additional member.

On the other hand, Later allows six team members with its advanced plan, which will cost you $80 per month. The only limitation with later is that it doesn’t offer free unlimited client onboarding.

To add more value to this comparison, we have made a side-by-side comparison of Sprout Social vs. Later and SocialPilot.

SproutSocial

SproutSocial

Later

Later

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

What is the difference between Later and Sprout Social?

As social media management platforms, Sprout Social and Later differ in pricing, where Sprout Social costs almost six times higher than Later. Another difference lies in their features, where Sprout Social offers features like social listening and third-party tools integration capabilities, among others.

Why is Sprout Social better?

Sprout Social offers a whole range of publishing, analytics, and social listening capabilities, but it comes with a hefty price that may take a load on your budget.

Should I use Later for Instagram?

You can use Later for Instagram as it allows posts and reel scheduling while allowing you to plan your content calendar with its visual first interface.

Which app is better than Later?

The best alternative app or tool for Later is SocialPilot, which offers all the essential capabilities that Later doesn't provide while still charging a very reasonable price.

About the Author

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Jimit Bagadiya

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