Mailchimp is a well-known email and marketing automation platform designed to serve companies and marketing teams of all sizes and skill levels. Over the years, Mailchimp has evolved its product offerings to go beyond email marketing.
Mailchimp also offers a range of features, such as creating landing pages, running advertising campaigns, and providing data-backed recommendations using AI. It supports user engagement across email, social media, and other platforms.
In this Mailchimp review, we will focus on its social media scheduling capability. Mailchimp’s social media marketing management tools let you manage your social channels on Facebook, Instagram, and Twitter all in one place. You can either schedule posts for automatic publishing or choose to publish posts instantly across these platforms.
Mailchimp also offers Content Studio and Social Reporting features that enable you to analyze the performance of your social media posts from a single dashboard. You’ll get a clear breakdown of which social media network is getting the most reach and impressions so that you can make strategic decisions for your future posts.
Overall, Mailchimp is a great platform for small to medium-sized businesses seeking a decent and affordable solution for social media scheduling to spread their presence on not all but 3 major social media platforms.
MailChimp’s scheduling features enable you to automate posting on Facebook, Instagram, and Twitter. With its scheduling feature, you can save valuable time and ensure a consistent online presence.
Since it’s primarily an email marketing tool, the process of scheduling posts also starts by creating a campaign. Afterward, you can select your social media post and start crafting your posts with captions and images.
Facebook posts require text, while Instagram posts require an image. After you save a general design, you can customize your post for each network. Remember, for Instagram, you will not get the option to schedule carousel posts, stories, or reels.
Later on, you can customize the post for each social media network and schedule it using a calendar interface. While scheduling your posts, you will get a preview of how your post will look on a particular social media upon publishing. Using the preview, you can mend any last-minute mistakes to avoid faux pas later.
The Content Studio feature of MailChimp is a centralized space where you can manage, share, and even create campaign assets, like images, logos, or product images.
Its primary function is to keep your content organized and readily accessible for your email and social media campaigns. With everything under one dashboard, your content creation process indeed becomes very streamlined.
But the real magic happens with its sub-tool Creative Assistant. The tool adapts your brand’s design principle through your website URL and helps you make on-brand designs for different platforms, including email and social media, in seconds.
Mailchimp’s Ads Targeting capability empowers you to craft meticulously tailored ad campaigns across Facebook, Instagram, and Google networks, ensuring your message reaches the right audiences precisely when it’s most impactful.
This potent feature comes into play when you’re operating a campaign via Mailchimp, leveraging the rich audience data you’ve accrued. As you connect this invaluable data, you can orchestrate Facebook and Instagram ad campaigns directly through Mailchimp’s platform.
Yes, you can create, edit, and publish Facebook and Instagram ads, then view results without ever leaving your Mailchimp account.
This seamless integration of audience data and ad targeting delivers a powerful and streamlined experience, heightening the potential of your campaigns and amplifying their reach. The result is a more strategic, data-driven approach that enhances engagement and optimizes your ROI.
MailChimp’s reporting feature gives a rundown of your social media post’s performance on Facebook and Instagram inside its analytics section. The tool creates an elaborate report for you to monitor your post’s reach, impressions, likes, shares, and other key metrics without ever leaving your Mailchimp account.
Moreover, you can also see how well your ads have performed inside the tool. After 24 hours of you creating the ads through Mailchimp, the platform will update the statistics once every day for the length of your ad’s run.
You can easily measure your ad’s engagement and audience response, including views, clicks, and return on investment (ROI), to refine your marketing strategy and get the most out of your ad budget.
Mailchimp is a comprehensive marketing automation platform catering to businesses of various scales. Its prowess lies in its ability to provide top-notch email marketing and automation features.
But when it comes to social media management, the tool falls short on many features that you can otherwise get with various social media management tools.
So, there you have it – a thorough review of Mailchimp covering its features, plans, and pricing. Armed with this information, we trust you can now make a more informed decision about whether Mailchimp aligns with your marketing management requirements.
Although Mailchimp is a robust platform, one challenge some users often encounter is the limited flexibility in design and templates. While you can modify their existing templates, the scope for creativity is somewhat restricted.
Additionally, on the social media front, Mailchimp's social media scheduling capabilities are more limited compared to other specialized social media management tools. It only supports scheduling for Facebook, Instagram, and Twitter and lacks extensive coverage of other platforms like LinkedIn, YouTube, TikTok, etc.
Yes, Mailchimp does offer a free plan, but it comes with limited functionalities. The free plan includes basic email marketing, landing pages, social media posting and a few others.
Millions of marketers use Mailchimp for its email marketing and marketing features. It's an excellent platform for creating, sending, and tracking email campaigns. It also offers additional features like landing pages, CRM, and social media scheduling, making it a versatile marketing tool for small to medium-sized businesses.