MailChimp

MailChimp

Turn Emails into Revenue

Best For : Organizations and brands of all sizes

Pricing: $350

Top Features

Mailchimp

Mailchimp

by Mailchimp Media
  • 8.6 Publishing & Scheduling
  • 8.6 Analytics
  • 0.0 Inbox/Listening
  • 0.0 Collaboration
  • 8.7 Support

Other Users Choose

SocialPilot

SocialPilot

4.5 (509)
  • 9.1 Publishing & Scheduling
  • 8.2 Analytics
  • 8.0 Inbox/Listening
  • 8.8 Collaboration
  • 8.9 Support

Overview

Mailchimp is a well-known email and marketing automation platform designed to serve companies and marketing teams of all sizes and skill levels. Over the years, Mailchimp has evolved its product offerings to go beyond email marketing.

Mailchimp also offers a range of features, such as creating landing pages, running advertising campaigns, and providing data-backed recommendations using AI. It supports user engagement across email, social media, and other platforms.

In this Mailchimp review, we will focus on its social media scheduling capability. Mailchimp’s social media marketing management tools let you manage your social channels on Facebook, Instagram, and Twitter all in one place. You can either schedule posts for automatic publishing or choose to publish posts instantly across these platforms​​.

Mailchimp also offers Content Studio and Social Reporting features that enable you to analyze the performance of your social media posts from a single dashboard. You’ll get a clear breakdown of which social media network is getting the most reach and impressions so that you can make strategic decisions for your future posts.

Overall, Mailchimp is a great platform for small to medium-sized businesses seeking a decent and affordable solution for social media scheduling to spread their presence on not all but 3 major social media platforms.

MailChimp Rating

Ratings
 
MailChimp
 
SocialPilot
Meets Requirements
 
9.0
 
8.9
Ease of Use
 
8.4
 
9.1
Ease of Setup
 
8.2
 
9.1
Ease of Admin
 
8.5
 
9.1
Quality of Support
 
8.8
 
8.9
Value for Money
 
9.0
 
9.2
Product Direction
 
8.5
 
9.0

MailChimp Review

Positive

  • Mailchimp's user-friendly interface makes it easy for you to navigate and utilize the platform efficiently.
  • Mailchimp's audience management capabilities allow you to effectively organize and segment your subscriber lists, enabling targeted and personalized communication.
  • The ability to schedule campaigns and updates in Mailchimp is straightforward, allowing you to efficiently plan and execute your email marketing strategies.
  • Mailchimp offers a wide range of features, including social media ads and postcards, providing additional channels for reaching and engaging your audience.
  • Mailchimp's customer support team is fantastic and provides excellent assistance and support to users.
  • Enjoy the functionality of Mailchimp, creating visually appealing emails that reflect your brand and captivate your audience.
  • Mailchimp's dedicated mobile app for Android and iOS allows you to conveniently track campaign performance, giving you real-time insights and control on the go.

Negative

  • Certain advanced features in Mailchimp have a learning curve, requiring additional time and effort to fully grasp and utilize
  • Mailchimp's template customization options are somewhat limited, restricting users who desire more extensive customization
  • Mailchimp's support and customer service have received mixed reviews, with some users expressing concerns about responsiveness and assistance, indicating potential areas for improvement in delivering a consistently satisfactory support experience.
  • Despite its long-standing presence, some users feel Mailchimp's UX/UI falls short , often leading them to a frustrating experience that hinders their productivity.
  • One drawback of the Mailchimp app is its limited functionality. Creating and editing campaigns is not possible, as users are required to rely on the web interface.
  • While Mailchimp offers automation features, there are certain limitations to the complexity and customization of automated workflows.
  • The design panel in Mailchimp may not always meet the preferences of your marketing team, requiring you to resort to other apps or software for creating full posters.

MailChimp Pricing

MailChimp doesn’t have a standalone plan to access the scheduling features. If you want to use its social media scheduling feature, you must get the whole package.

Also, to automate social media posts in Mailchimp, you need to have the Mailchimp Standard or Premium plan. In the lower plans, you just get the option to directly publish your social media posts.

Mailchimp’s pricing varies based on the number of contacts you want to manage. Let’s break down its pricing plan based on 500 contacts.

Free: MailChimp’s free plan is a great way for new marketers to test out Email marketing for their business. It will also help you understand if the platform is the right fit for your needs. Apart from the basic email automation feature, you get limited functionality on multi-channel tools, including social media post creation.

Essentials: The Essential plan is one step up from the Free plan and comes at the price tag of $13/month for 12 months. It has advanced email marketing solutions made for marketers who want to build relationships and grow sales with more email sends, customized branding, and 24/7 support. Unfortunately, this plan doesn’t give you social media scheduling capabilities as well.

Standard: The Standard plan is priced at $20/month for 12 months. This plan provides users with the capability to send up to 6,000 emails per month to a maximum of 500 unique contacts (upgradable). In this plan, you can create and schedule social media posts for multiple networks, along with advanced email automation and audience targeting features.

Premium: In the Premium plan MailChimp offers its full capabilities. You will have to pay $350/month for 12 months to get all email and automation tools, plus advanced customization and additional monthly sends. You also get priority phone support.

Free

$0

Per Month
  • 1 User
  • 1000 emails

Features

  • Users
  • Customer Support (first 30 days)
  • Pre built Email Templates (Limited)
  • 300+ Integrations
  • Reporting & Analytics(Limited)
  • Forms & Landing Pages
  • Creative Assistant (Limited)

Essential

$13

Per Month
  • 3 Users
  • 5000 emails

Free features+

  • Personalized Onboarding- 1 session
  • Role-based Access – 2
  • Remove Mailchimp Branding
  • A/B Testing
  • Email Scheduling
  • Automated Customer journeys – 200 points
  • 24/7 Email & Chat Support

Standard

$20

Per Month
  • 5 Users
  • 6000 emails

Essential Features+

  • Custom Coded Templates
  • Send Time Optimization
  • Role-based Access – 4
  • Content Optimizer
  • Dynamic Content
  • Campaign Manager
  • Comparative Reporting
  • Advanced Segmentation

Premium

$350

Per Month
  • Unlimited Users
  • 150000 emails

Standard Features+

  • Role-based Access – 5
  • Phone & Priority Support
  • Personalized Onboarding- 4 session

Price Comparison

Overall, Mailchimp is designed to focus more on email marketing and less on social media marketing. If you want better control over your social media management, you must opt for SocialPIlot.

SocialPilot is an all-in-one social media marketing tool that provides scheduling, analytics, inbox, calendar, and advanced team and collaboration features to manage your social media presence better.

While Mailchimp only provides social media scheduling for a few social media platforms, SocialPilot covers every major social media platform, including TikTok and Youtube, at an affordable cost.

Here’s a pricing comparison of both tools:

Free

Essential

$13/per month

Standard

$20/per month

Premium

$350/per month

Free trial

available-icon

Available

Professional

$30/per month

Small Team

$50/per month

Agency

$100/per month

Agency+

$200/per month

Free trial

available-icon

Available

Features

1. Scheduling

MailChimp’s scheduling features enable you to automate posting on Facebook, Instagram, and Twitter. With its scheduling feature, you can save valuable time and ensure a consistent online presence.

Since it’s primarily an email marketing tool, the process of scheduling posts also starts by creating a campaign. Afterward, you can select your social media post and start crafting your posts with captions and images.

Facebook posts require text, while Instagram posts require an image. After you save a general design, you can customize your post for each network. Remember, for Instagram, you will not get the option to schedule carousel posts, stories, or reels.

Later on, you can customize the post for each social media network and schedule it using a calendar interface. While scheduling your posts, you will get a preview of how your post will look on a particular social media upon publishing. Using the preview, you can mend any last-minute mistakes to avoid faux pas later.

MailChimp Scheduling

2. Content Studio

The Content Studio feature of MailChimp is a centralized space where you can manage, share, and even create campaign assets, like images, logos, or product images.

Its primary function is to keep your content organized and readily accessible for your email and social media campaigns. With everything under one dashboard, your content creation process indeed becomes very streamlined.

But the real magic happens with its sub-tool Creative Assistant. The tool adapts your brand’s design principle through your website URL and helps you make on-brand designs for different platforms, including email and social media, in seconds.

Content Studio

3. Ads Targeting

Mailchimp’s Ads Targeting capability empowers you to craft meticulously tailored ad campaigns across Facebook, Instagram, and Google networks, ensuring your message reaches the right audiences precisely when it’s most impactful.

This potent feature comes into play when you’re operating a campaign via Mailchimp, leveraging the rich audience data you’ve accrued. As you connect this invaluable data, you can orchestrate Facebook and Instagram ad campaigns directly through Mailchimp’s platform.

Yes, you can create, edit, and publish Facebook and Instagram ads, then view results without ever leaving your Mailchimp account.

This seamless integration of audience data and ad targeting delivers a powerful and streamlined experience, heightening the potential of your campaigns and amplifying their reach. The result is a more strategic, data-driven approach that enhances engagement and optimizes your ROI.

4. Analytics

MailChimp’s reporting feature gives a rundown of your social media post’s performance on Facebook and Instagram inside its analytics section. The tool creates an elaborate report for you to monitor your post’s reach, impressions, likes, shares, and other key metrics without ever leaving your Mailchimp account.

Moreover, you can also see how well your ads have performed inside the tool. After 24 hours of you creating the ads through Mailchimp, the platform will update the statistics once every day for the length of your ad’s run.

You can easily measure your ad’s engagement and audience response, including views, clicks, and return on investment (ROI), to refine your marketing strategy and get the most out of your ad budget.

Analytics

MailChimp Reviews – Social Media Analytics Software

Features
 
MailChimp
 
SocialPilot
Social Analytics
 
8.6
 
8.2
Social Publishing
 
8.6
 
9.1
Campaign Optimization
 
8.7
 
8.8
Social Engagement
 
8.6
 
8.2
Social Ads
 
8.4
 
7.9
Campaign Planning
 
0.0
 
8.9

Conclusion

Mailchimp is a comprehensive marketing automation platform catering to businesses of various scales. Its prowess lies in its ability to provide top-notch email marketing and automation features.

But when it comes to social media management, the tool falls short on many features that you can otherwise get with various social media management tools.

So, there you have it – a thorough review of Mailchimp covering its features, plans, and pricing. Armed with this information, we trust you can now make a more informed decision about whether Mailchimp aligns with your marketing management requirements.

 

Frequently Asked Questions

What are the disadvantages of Mailchimp?

Although Mailchimp is a robust platform, one challenge some users often encounter is the limited flexibility in design and templates. While you can modify their existing templates, the scope for creativity is somewhat restricted.

Additionally, on the social media front, Mailchimp's social media scheduling capabilities are more limited compared to other specialized social media management tools. It only supports scheduling for Facebook, Instagram, and Twitter and lacks extensive coverage of other platforms like LinkedIn, YouTube, TikTok, etc.

Is Mailchimp free to use?

Yes, Mailchimp does offer a free plan, but it comes with limited functionalities. The free plan includes basic email marketing, landing pages, social media posting and a few others.

What is Mailchimp best used for?

Millions of marketers use Mailchimp for its email marketing and marketing features. It's an excellent platform for creating, sending, and tracking email campaigns. It also offers additional features like landing pages, CRM, and social media scheduling, making it a versatile marketing tool for small to medium-sized businesses.

About the Author

Picture of Jimit Bagadiya

Jimit Bagadiya