10 X (Twitter) Management Tools You Must Know in 2025

Rowing the boat of popularity on X needs some serious efforts. With consistent posting and being constantly aware of the hot trends often scares even the best of social media marketers.

But let’s admit it, it’s worth the chase.

According to Statista’s 2024 data on global social networks, X (formerly Twitter) has around 586 million monthly active users. That’s why, despite its challenges, 67% of B2B businesses still leverage it as a key digital marketing tool.

Their secret weapon is that they aid right from managing the character limit, finding relevant hashtags, garnering constant engagement, and posting consistently, to interacting with potential prospects.

X management tools help you cope with all this tweeting madness. We’ve listed the 11 tools to manage X more effectively.

A Quick Overview of the X (Twitter) Management Tools

In the following section, we provide an in-depth look at each of the top X (formerly Twitter) management tools. To simplify your selection process, we’ve chosen the leading options and conducted a comparative analysis of their standout features.

	SocialPilot	Hootsuite	Buffer	Sprout Social
Pricing	Starts at $25/Month	Starts at $99/Month	Starts at $36/Month	Starts at $199/Month
Best for	Agencies & Small Businesses	Brands & Enterprises	SMBs & Brands	Brands & Enterprises
Social Profiles	10	10	6	5
Ease of Use
Support
Publishing
Smart Queues
Repeat Posts
Calendar View				(Perplexing)
Auto Post From RSS Feeds		(Add on)		(Only for higher plans)
Bulk Scheduling Tweets	(500 Posts)	(350 Posts)		350 Posts
X Threads Scheduling
Tweet Creation
Draft Your Posts		(Obscure settings)
Image Editor
AI Assistant
Hashtag Generator	(Aligned with captions)
Holiday Calendar
Canva Integration	(On all plans)
Media From External Sources			(Not from cloud storage)
Content Library		(Only in Enterprise Plan)		(Only in higher plans)
Profile Tagging			(Only for Instagram)
Team Collaboration
Content Approval Workflows	(Quick and Easy)	(Complicated)	(Basic)
Multi-User Collaboration Per Post
Comments on Post			(No tagging)
Client Management	(Unlimited clients)
Analytics
Detailed Social Media Analytics	(Easy to read)	(Complicated to set up)	(Lacking depth of insights)	(Complex)
Post Performance
Custom Report Builder
Auto-Schedule Report Sharing to Clients
White Label
White Label Dashboard
Branded Downloadable Report
Support
Priority Customer Support		(Delayed response)		(Email and Chat)
	Try for Free	Learn More	Learn More	Learn More

Best for:

Star Rating:

4.5 / 5 (G2)

Apps:

Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions.

Our Experience:

SocialPilot’s X management tool acts as an all-in-one solution for marketers aiming to establish and maintain a strong presence on the platform. It’s a versatile tool designed to centralize key tasks for businesses of all sizes.

Now, let’s dive into all the capabilities of SocialPilot in detail.

Advanced Scheduling and Publishing

The X scheduling tool allows users to plan and schedule tweets way ahead of time, ensuring that their X feed remains consistent and fresh. You can create posts, customize them with tags, images, and links, scheduling them with the date and time of your preference or queuing it for the next posting slot.

Speaking of which, for each X account connected to SocialPilot, you can create custom queues. Here, you can set up publishing slots aligned with the best times to post when your audience is active on X.

There are many more advanced scheduling options, including repeat posts where you can set up evergreen posts to be republished periodically. Staggered posting means simultaneously scheduled posts are published at certain gaps, so they are not considered spammy.

Content Calendar and Bulk Scheduling:

The calendar dashboard in SocialPilot acts as the central hub for managing all the content scheduled for the accounts connected to the workspace. You can plan your tweets on the calendar itself, creating drafts on the dates you want to publish them.

You can simply drag-and-drop content cards from one date to another to change their publishing time. Another nifty feature of the calendar is that you can filter its view to see scheduled posts or drafts with dates for X or for a certain period or created by certain team members.

The most notable feature of SocialPilot, though, is the bulk scheduling feature. Using this, you can schedule up to 500 posts for multiple social media accounts in one go. All that is required of you is you put your content and account information in a CSV file and upload it to the platform.

Once done, these posts will automatically be scheduled on the date and time you have designated in the document.

AI Assistant and Content Organization:

SocialPilot has an AI Assistant that enables users to create captions and hashtags and post ideas fairly easily. It provides a prompt template that can help generate engaging captions perfectly suited for X. You can even select from the tonal filters to match the tone of the captions to that of your brand.

It can also create a group of hashtags suitable for your posts or generic ones that you can save and reuse from the content library regularly. This library acts as an archive for users to save their content assets so they can easily access them later.

SocialPilot is integrated with Canva, where you can easily create graphics of your own, and Unsplash, where you can find thousands of stock images for your use. An in-app image editor allows you to edit and customize creatives for your brand, eliminating the need for any external app.

Detailed Analytics and Reporting:

After content creation, SocialPilot provides X analytics tools for monitoring the performance of your profile and the kind of audience you have. From overall post-engagement to individual post-performance, you’ll find a detailed analysis of how your X accounts have been faring.

These metrics can be made into custom reports, downloaded as PDFs, and scheduled to be shared with stakeholders periodically.

Content Approval and Team Collaboration Workflows:

The platform is well-equipped with collaboration workflows to support the functioning of social media marketing teams working together. The selective access and roles allow admins to designate relevant work to the people while ensuring data security.

The content approval feature lets users seek review and feedback from relevant stakeholders. The  Approvals-On-The-Go feature allows you to send links to clients for easy approvals. Dedicated space for feedback and comments helps team members collaborate on each post in real time.

SocialPilot Pricing

SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Final Verdict:

Overall, SocialPilot comes across as a perfect X management app that provides all-around support to marketers, from content scheduling to analytics and reporting. It is a pocket-friendly tool that comes with all the advanced functionalities to support complex team dynamics for large businesses and agencies.

Best for:

Rating:

3.5 / 5 (G2)

Apps:

Web-version, and browser extension

Our Experience:

Tweet Hunter is a dedicated tool helping users to publish effective content on their X/ accounts. Its core strength lies in the vast collection of viral tweets it stores, enabling users to utilize this content for fresh ideas and inspiration. You can spot trends and repurpose high-performing content within this archive. It is especially helpful for individual creators or influencers.

The AI tweet generator, which tailors posts based on a prompt, gives the tool an edge in your X marketing content. Scheduling content is a breeze with the platform, especially with the platform’s ability to schedule X threads. This automates the tedious process of creating long-form content for your X profiles.

To get maximum engagement for your posts, the tool provides insights on the best times to post. This is a commonly seen feature in X scheduling tools and proves to be valuable in boosting the reach of your content.

Rounding off the feature arsenal, Tweet Hunter provides users with detailed analytics data for a clear view of their performance on he platform. This makes it a complete X management tool.

On the flip side, though, cost might be a barrier for smaller businesses. While the starting cost is reasonable enough, the advanced features are only available with the higher plans. It would be great if they offered more flexibility or customizations for smaller users looking to test the waters.

Pricing

Final Verdict:

Tweet Hunter shines with its curated tweet library, AI-driven ideas, and analytics that make X marketing manageable and effective. However, smaller businesses might find some advanced features outside their budget. If you’re just getting started, here’s a helpful guide on how to use Twitter for business to build your brand more strategically.

Best for:

Rating:

4.2 / 5 (G2)

Apps:

Web version, Android & iOS apps

Our Experience:

Considered to be a complete social media solution for organizations, Hootsuite hosts an array of capabilities for X management as well. Features such as auto-publishing, bulk tweet scheduling, and optimal posting times are part of the package. This makes it easy for users to maintain their consistency on X without having to manually take care of every aspect.

The listening features in Hootsuite make a remarkable difference in how effectively you manage your brand’s reputation online. With insights into the audience’s behavior and mentions, you can track sentiments around your brand and your competitors’ as well.

The post performance data can drive your content strategy in the right direction by telling you what is being liked by your followers or not. Additionally, the tool’s integration with X Ads is also a plus, allowing users to manage ads directly within Hootsuite and view key metrics. However, the reporting and analytics dashboards seem a bit too complex in the beginning.

Lastly, adding to its reputation management suite, Hootsuite proves effective in managing the engagement coming your way with its social inbox. It centralizes conversations, making it quick and easy for a user to monitor and respond to people in real time.

However, Hootsuite, being inundated with features, costs a fortune. Even the starting price of the tool is $99 per month, which is hard to justify for smaller clients.

Pricing

Final Verdict:

Hootsuite is a strong, multifaceted tool for X management with social listening, content automation, and X ad management under one umbrella. But with its steep pricing and complex design, it may be suitable only for larger businesses and enterprises. If Hootsuite doesn’t quite fit your goals or budget, explore some of the best Hootsuite alternatives offering comparable or better features.

Best for:

Rating:

4.5 / 5 (G2)

Apps:

Web-version only

Our Experience:

Audiense is more of an analytics-focused tool, which includes an impressive set of X-focused insights. This makes it an ideal choice for people who are looking for deeper information than provided by X itself to help them make better strategic decisions. The tool’s community management and audience segmentation capabilities help marketers mine meaningful information on their target audience.

Through detailed hashtag analytics, Audiense helps refine content strategies and monitor trending conversations in your niche. Another ace in the pack is X’s discovery function, which allows you to locate prominent users in your audience who might be beneficial for future collaborations.

Despite being an analytics tool, Audiense provides BTTT (best time to tweet), which is data-backed, posting slots that actually prove effective. Another perk of the platform is in the form of competitor analysis by monitoring their activities and sentiment around them.

Although Audiense has robust metrics, sometimes it’s been seen that some data given on the platform is not up to date. The pricing plans also do not provide much flexibility, which might be a hurdle for many.

Pricing

Final Verdict:

Audiense proves to be a powerful tool for marketers specifically looking for in-depth insights on their audience, X, and otherwise. However, higher-tier pricing might be prohibitive for smaller businesses.

Best for:

Rating:

4.7 / 5 (G2)

Apps:

Web version, Android & iOS apps

Our Experience:

StatusBrew comes across as another one of the all-encompassing X management tools equipped with team and client collaboration workflows. This makes it perfect for social media teams to work with to enhance the social media presence of their business.

The content creation and automation features are effective in saving precious time. It allows users to schedule posts, X threads, retweets, quoted tweets, and even X polls. This ensures you can maintain a steady rhythm in your publishing while creating a variety of content on your X feed.

The above-mentioned collaboration workflow includes content approval. Under this regime, all the created and scheduled tweets go through rounds of review and approval, making sure anything published on the users’ accounts is error-free.

Other than content automation, StatusBrew also offers a social inbox, which pulls in conversations from X and various platforms into one dashboard. This makes your response to messages and mentions proactive and, in turn, effective without having to switch tabs. Additionally, the platform also has analytics and reporting tools providing insights into both paid and organic performance.

Lastly, the content calendar provides a structured view of your upcoming content funnel, which is shareable as well. However, it can’t be denied that the feature-heavy dashboard sometimes proves to be overwhelming for users.

Pricing might also be a point of contention: the base plan allows only five social profiles, which could feel limiting for smaller teams with multiple accounts.

Pricing

Final Verdict:

StatusBrew is a great choice for managing multiple X profiles simultaneously with a centralized inbox, strong analytics, and scheduling flexibility. Although the tool has a time-consuming setup process and steep pricing, it provides all the features essential for brands for complete management of your business on X.

Best for:

Rating:

4 / 5 (G2)

Apps:

Web version, Android & iOS apps, and web extension

Our Experience:

Crowdfire offers a balanced suite of tools for X management, helping users streamline content publishing, follower tracking, and engagement. It quite efficiently helps users manage their publishing queues for X. With the platform’s content recommendation tool, you can unveil and share relevant and valuable articles, images, and blog posts. This keeps your feed fresh and well-fed, so to speak.

The tool’s analytics provide a clear view of follower growth, engagement rates, and overall account performance, which is beneficial for tracking what resonates with your audience.

Crowdfire also shines at managing your followers by identifying and tracking inactive followers, recent unfollows, and potential new followers. This is a unique and great asset for marketers trying to understand the preferences and behaviour of their audience. Adding value to this intent is the feature to track mentions in the platform. It ensures you stay on top of brand mentions and can promptly engage with followers or address queries.

On the downside, Crowdfire limits the number of connected accounts, which could be restrictive for larger teams or those managing multiple brands. Additionally, some users report difficulties when connecting social media accounts to the platform, which can slow down the onboarding process.

Pricing

Final Verdict:

Crowfire is a versatile tool with features supporting X management from multiple aspects. It helps with content management, social listening, and audience insight gaining. While the platform’s limitations on account connectivity and pricing gaps might not suit all needs, it’s an affordable, user-friendly option for individuals and smaller teams.

Best for:

Rating:

4.3 / 5 (G2)

Apps:

Web version, Android & iOS apps, Chrome extensions

Our Experience:

Buffer has more or less established itself as a straightforward yet effective tool for managing X, especially for content scheduling and optimization. The platform’s calendar dashboard is especially conducive to planning and visualizing your future tweets for multiple accounts without missing a beat. Recommendations for posting times help creators target their audience and stay on top of their feeds.

The built-in AI Assistant in Buffer is another asset of the tool, simplifying the process of post-creation. It generates content ideas and even drafts captions, which can save time for busy social media managers juggling multiple X accounts. And they dont even have to worry and brainstorm to come up with fresh and unique content.

Buffer’s detailed X analytics with metrics on individual posts provide an in-depth look into your performance. They allow users to track key data points and gain insights into what’s resonating with their audience. Another nifty tool in Buffer is the link shortening and tracking capability, convenient for measuring CTR.

That said, Buffer occasionally struggles with publishing posts to X, leading to missed posting windows—an inconvenience for brands relying on its reliability. Additionally, once a tweet is scheduled, editing options are limited. The tweet must be deleted and created correctly from scratch.

Pricing

Final Verdict:

Buffer is a multi-faceted tool for scheduling tweets and monitoring the performance of connected users’ accounts. It is also equipped with AI to handle and support daily content creation needs. However, improvements in publishing reliability and flexibility with post-editing would make it even more valuable. If Buffer doesn’t meet all your needs, these top Buffer alternatives might offer better features, scalability, or pricing flexibility.

Best for:

Rating:

4.4 / 5 (G2)

Apps:

Web, iOS, Android versions and Sprout Social Chrome Extension

Our Experience:

Sprout Social is packed with tools that cater to X management, offering features like content publishing, tweet analytics, and a unified inbox. The content publishing feature in particular is effective, allowing for optimized scheduling and providing insights into the best times to post.

The team collaboration workflow in Sprout Social is a justifiable asset, allowing users to work with their team within the tool’s workspace. This streamlines approval processes and task allocation, making it ideal for larger teams managing their brand’s X.

Sprout Social has robust analytics and reporting capabilities, providing in-depth data for your performance on X, including audience demographics and individual posts. This data can be collected and made into presentation-ready reports, which can be shared with relevant stakeholders.

Although some of the downsides to using Sprout Social involve limited customization options during the creation of posts. This hinders the cross-posting of tweets into posts for other social platforms. Also, Sprout Social’s per-user pricing structure may make it costly for businesses with large teams. While covering essential features, the jump to higher tiers for unlimited accounts is quite steep.

Pricing

Final Verdict:

Sprout Social is an X management tool, equipped with comprehensive features for publishing, analytics, and team collaboration. Its user-friendly design is a great choice for teams with varied technical skills. However, the platform’s cost might be a barrier, especially for larger teams or businesses needing extensive customization options. Looking beyond Sprout? Discover top Sprout Social alternatives that offer similar capabilities with better value.

Best for:

Rating:

4.5 / 5 (G2)

Apps:

Web, iOS, and Android versions

Our Experience:

Later offers a range of tools aimed at simplifying X scheduling and content creation. One of its most beneficial features is the ability to pre-schedule tweets. This feature allows marketers to plan their content ahead of time and maintain a consistent publishing schedule.

The content calendar is user-friendly, making it easy to visualize and organize upcoming posts. Also the option to save and edit drafts, even after scheduling, provides flexibility for making last-minute changes.

The AI caption generator is a noteworthy capability, assisting in crafting engaging tweets while saving time and effort. This especially helps marketers who manage multiple accounts or need new content ideas regularly.

Later provides X analytics as well, offering insights into your tweet performance and audience engagement. However, some users have mentioned that the analytics might not be as comprehensive as they’d like, which could be a drawback. Additionally, the platform’s design feels a bit clunky at times, which might hinder navigation and efficiency, especially for new users getting accustomed to the interface.

Regarding pricing, Later offers a free plan for those just starting out, which is great for testing the tool out. Advanced plans come with additional features, although the difference in pricing is jarring, particularly if the user only needs select functionalities.

Pricing

Final Verdict:

Later is a user-friendly and simple tool for users to help them with X content scheduling, performance analysis, and AI-driven caption generation. While it’s great for users focused on pre-planned content, issues with video uploads and a somewhat clunky interface might deter those with more complex needs. If you’re exploring tools similar to Later, check out our curated list of the best Later alternatives that offer more robust features and better pricing.

Best for:

Rating:

4.8 / 5 (G2)

Apps:

Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions

Our Experience:

Fedica is a tool supporting multiple social media functionalities. It is most versatile and proficient in X management aspects. Other than default content scheduling, it provides RSS feed automation, allowing users to share content from various sources. This keeps their X feeds active without manual effort. Powered by AI, it suggests to users the best time to post their tweets online, garnering boosted engagement.

Again, supplementing X analytics is powerful audience segmentation capabilities. Its in-depth follower mapping feature is a powerful tool for understanding who is engaging with your content and where they are located.

Additionally, Fedica offers audience sentiment analysis, which gives brands an edge in assessing how followers feel about specific topics or campaigns. This helps users create an appropriate content strategy for the future. The reporting tools provide clear metrics on engagement and reach, useful for tracking growth and optimizing strategies.

However, the tool has some cons to it, including a not-so-intuitive interface. The initial setup process might be a bit time-consuming, especially for those new to X management tools, but the platform’s functionality makes up for this learning curve.

Pricing

Final Verdict:

Fedica is a robust X tool, well-suited for users needing detailed insights into their X audience and engagement patterns. However, its UI could use streamlining, and pricing might be steep for advanced features.

What to Look for in the Right X (Twitter) Management Tool for Your Business

Affordable Pricing

The key component to consider while opting for a Twitter management tool is its pricing. The option you go with must fit your budget, as a business of any given magnitude has a cap on its marketing spend. So look for a tool that delivers essential features without straining your finances.

Features You Require

Every X tool is designed differently and to serve a different demographic. There are tools like SocialPilot that cover all the aspects of marketing on X or platforms that are limited to providing analytical insights.

So you have to make the right choice in opting for the tool that fulfills your business’s requirements while staying within your price range.

User-Friendly Design

Often ignored, a platform’s ease of use can greatly improve its user experience. The tool should be easily adaptable for users with limited technical knowledge or prior experience. Also, the UI/UX should preferably allow people to navigate through the dashboard with a minimum of clicks.

Scalability

As your business grows or if you manage multiple clients, you’ll need software that scales with you. Check whether the tool allows for flexible expansion, such as adding team members or managing more accounts, and understand any associated costs.

Customer Support Quality

We recommend you do your research to find whether the platform you choose to work with has responsive customer support. From initial setup to troubleshooting issues, prompt and proficient support can enhance usability. You can refer to customer reviews of the tool from trusted review platforms to make an accurate judgment about the quality of support.

Why Do We Need X (Twitter) Management Tool?

We’ve summed up all the vital information regarding Twitter management tools and how to select the right one for your business. But if you are unsure about the benefits that using such a platform can bring to your business, let us shed some light on the issue.

X management tools let us:

• Effortlessly handle multiple social media profiles from a single dashboard to save time and stay organized.
• Maximize your ROI with tools that combine powerful features and affordability for streamlined operations.
• Enable teams to work together efficiently with shared access, task assignments, and real-time updates.
• Minimize errors with automated scheduling, proofreading tools, and consistent content delivery.
• Plan, schedule, and optimize your social media calendar with clear workflows and strategic insights.
• Track key metrics and analyze campaign success with detailed reporting and real-time data.
• Connect seamlessly with other platforms and apps to enhance functionality and streamline workflows.
• Deliver professional results with timely updates and personalized strategies tailored to client needs.

To make the most of your X strategy, explore our comprehensive list of X (Twitter) tools designed for everything from content creation and scheduling to analytics and engagement.

Conclusion

X (Twitter) can significantly boost your business when used strategically, but staying consistent, engaged, and data-driven takes time and effort, even for seasoned marketers.

That’s where SocialPilot comes in. With support for managing all social platforms, including X, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, SocialPilot offers a complete solution for scheduling, collaboration, analytics, and more.

Start your 14-day free trial today – no credit card required and explore all premium features across affordable plans designed for professionals, teams, and agencies alike.