Rowing the boat of popularity on Twitter needs some serious efforts. With consistent posting and being constantly aware about the hot trends often scare even the best of social media marketers.
But let’s admit it, it’s worth the chase.
Social media statistics suggest that Twitter has 368 million monthly active users. That’s why despite the hurdle, 67% of all B2B businesses are using Twitter as a digital marketing tool already.
Their secret weapon, They aid right from managing the character limit, finding relevant hashtags, garnering constant engagement, posting consistently, to interacting with potential prospects.
Twitter tools help you cope with all this tweeting madness. We have listed the top 11 paid and free Twitter management tools to make your tweeting life easier and much more effective.
TweetDeck is one of the free Twitter management tools that make work easier. It is owned by Twitter itself and helps you schedule and monitor posts. Its interface allows you to keep your scheduled, active, trending, and DM content neatly organized in columns, and you can also search for specific keywords or media types.
I think my favorite part about TweetDeck is that it gives you the ability to feel so organized when it comes to Twitter accounts. I love the ability to move easily throughout the program and manage my accounts in a timely manner.
I think that TweetDeck can be extremely confusing at times. There is a lot going on with Twitter, and the constant refreshing of content can be too much to handle. TweetDeck gets too congested, and it needs to be simplified. It can be overwhelming for users of the product.
Hootsuite is a well-known social media management tool that lets users manage several social media accounts, including Twitter, from one dashboard. The tool offers a range of features for you to manage and optimize your Twitter accounts. So, if you are looking for a Twitter management app, this is it. From scheduling tweets in advance to providing analytics to help users track their performance on Twitter, Hootsuite is a great tool for managing Twitter.
We are able to grab analytics for our social channels to determine the best timings and trends. It allows you to schedule a post for multiple channels and will let you know if you need to change the draft to tailor it for Twitter for example. I love the new feature that can give you some ideas of what type of posts you can put out. This helps us come up with new content as we can have a bank of ideas stored and updated regularly.
As time went on, I found that the platform was a bit limiting, especially in regard to recycling evergreen content. They didn’t have that option, so I started looking elsewhere. Then they had a very significant price increase several years ago, and it no longer made sense for me to use this tool when there were so many high-quality competitors that were much less expensive and did more that I needed.
This Twitter management tool allows you to find influencers in your industries and get their contact details. Furthermore, it connects you with influencers for campaigns. Ninja Outreach is mainly used for influencer marketing as a relationship-building tool.
I like that this software presents all influencer metrics at a glance, such as country, email address, engagement rate, etc. It helps me a lot in deciding whether an influencer is a keeper.
I tried to cancel my subscription on the very first day of my free trial, and despite my efforts, they have billed me for an annual pro account and refused to cancel my subscription.
Audiense is an enterprise-level Twitter management tool that helps you discover influencers you can connect to, find the right time to tweet to gain maximum engagement, run automated direct message campaigns, bulk follow or unfollow Twitter users, understand your audience and gain valuable insights.
A very clear way to view engagement and target the most effective influencers.
Although there is entry-level pricing, it is pretty limited. If you are not interested in entry-level pricing, the tool is pretty expensive. This is a substantial drawback since the return from this investment may not always be evident.
Tweepi asks you for hashtags and users relevant to your topic of interest. This Twitter management app then monitors your profile to find the best tweets and users for engagement with the help of artificial intelligence. It also helps you remove irrelevant and inactive users.
Verified Tweepi User
It suggests and automates pretty good accounts to follow/unfollow or message. The interface is simple enough, with just 3 actions, resulting in easy-to-understand instructions even for a first-time user.
Verified Tweepi User
Recently, Tweepi enforced some new rules and restrictions (I guess enforced by Twitter) that took away some of their best features, such as unfollowing people who don’t follow you, etc. Now, this process has to be sorted manually.
With the help of GroupTweet, you can have multiple contributors easily tweet from your Twitter account without having to share your password with them. With this Twitter management tool, you can have full control over your account and approve contributor tweets via email before posting on Twitter.
Verified GroupTweet User
We don’t want to have to share our credentials constantly, so this is a nice option for us. You can approve tweets so we can intervene with the negative ones.
Sometimes tweets are published after some time, and it takes a while to tweet, especially when using a bad internet connection.
Buffer is another popular Twitter management tool you can use. It lets users manage a variety of social media accounts, including Twitter, from one sole dashboard. Some main features of Buffer for Twitter management include scheduling tweets, engagement, Twitter analytics, and collaboration. In all, Buffer is a power-packed tool for managing Twitter and maintaining a solid presence on it.
Buffer helps save time and effort by making it easy to post (or schedule posts) to various social media channels with ease.
The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work pon their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me
Sprout Social is another Twitter management tool you can add to your toolkit in 2023. The tool allows users to schedule tweets in advance and maintain a consistent posting schedule over time. You also get a unified inbox when you use Sprout Social, where you can view every Twitter message, comment, and mention in one place. You can even access exhaustive Twitter analytics if you decide to use Sprout Social.
Honestly, the best thing about sprout is that I can easily navigate all my posts and get them approved by my client..Comparing my analytics with my competitors is THE BEST because it allows me to adjust my strategy to help me do better than what they’re doing.
My biggest issue is the constant profile disconnects that happens almost weekly with all of our linked accounts. The beauty of the automated posting is that the user doesn’t have to hop online to post for their clients during the weekend, yet I’m noticing that I’m doing that almost every week because a profile got discounted.
Later is a Twitter management tool created to allow users to plan, schedule, and publish content on multiple social media platforms, which also includes Twitter. A few features of Later for Twitter management include scheduling tweets, Twitter analytics, and visual planning. In all, to maintain a good presence on Twitter, you can consider going for the tool.
The layout. The layout is clean and pleasing to the eye, making the platform enjoyable and easy to use.
I have found that the amount of open menus, tabs, and boxes on the screen at any given moment makes Later’s UI look a bit cluttered, and it can actually make it more difficult to find things, not less.
Tweepsmap is one of the well-known Twitter management tools that picks up crucial analytics and metrics. Some of its key features are influencer tracking, campaign analytics, customer targeting, and keyword filtering.
You can even manage multiple Twitter accounts with Tweepsmap. It also tracks conversions and engagement, which comes in handy to assess the effectiveness of your campaigns.
There are a lot of handy features with this software. It really is an “ALL IN ONE” solution for anyone that uses Twitter as part of their marketing mix.
It is not the most intuitive software and is not necessarily easy to use. There are elements that would be improved by a bit of a UI/UX with some customers who are not as technical — I’d be happy to do this type of focus group with the team b/c I believe in the platform.
Twitter is a platform that can grow your business in leaps and bounds if leveraged right. But the amount of dedication it requires can tremble even the most experienced marketers.
A pro Twitter management software like SocialPilot lets you manage a total of 9 platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok. It saves you time by automating tasks, helping you strategize effectively.
So, what are you waiting for? Activate your 14-day trial period and let SocialPilot work its magic.
The best time to tweet is between 8-10 am and 6-9 pm. Posting early morning and late at night will also fetch you more engagement on Twitter.
You can automate posting on Twitter with the help of Twitter automation tools like SocialPilot. Just connect your account to the tool and draft your post. Schedule them at a befitting time, and you are done.
You should ideally share 5-20 tweets per day for better engagement.
Yes, you can automate Twitter posts with Twitter automation tools like SocialPilot.
The daily tweet limit is 2400 tweets, while the hourly limit is 100 tweets.
The character limit of each tweet on Twitter is 280.
The best Twitter management tools are
SocialPilot is a Twitter management tool that helps you manage your Twitter profile completely. From scheduling, publishing, mentioning other Twitter profiles, deep Twitter analytics to adding GIFs to your tweets, SocialPilot does it all at the most affordable cost starting at just $30/month.
SocialPilot is undoubtedly one of the best Twitter management tools out there. It lets you connect over 50 accounts, discover relevant and evergreen content from across the web, and schedule posts. It allows you to analyze and report your Twitter performance and exports all data into a presentable PDF report.
The magic doesn’t stop here. It lets you manage all your social media channels from Facebook, Instagram (Direct Publishing), Twitter, LinkedIn, Pinterest, TikTok, Google Business Profile, Tumblr to YouTube.
This means your social media team can strategize easily as everything is in one place. They no longer have to deal with the information overload that comes from using too many tools.
Advantages of using SocialPilot
What People Say About Us
I love that you can create groups for different companies. In most cases, I’m posting the same content across five platforms, so this allows me to check a box and send the same content to Twitter, Facebook, LinkedIn, Instagram and Google My Business all at once.
I have 3 Facebook business pages, 1 group, plus Twitter, Instagram, Google Business, and a couple more. SocialPilot cut my posting time by 75%. It is the best for marketers. And their tech support is better than I expected, and my expectations were high. Thank you for an amazing and fantastic application.