Remarkable Twitter Management Tools
  • June 6, 2023

11 Remarkable Twitter Management Tools You Must Know in 2023

Rowing the boat of popularity on Twitter needs some serious efforts. With consistent posting and being constantly aware about the hot trends often scare even the best of social media marketers.

But let’s admit it, it’s worth the chase.

Social media statistics suggest that Twitter has 368 million monthly active users. That’s why despite the hurdle, 67% of all B2B businesses are using Twitter as a digital marketing tool already.

Their secret weapon, They aid right from managing the character limit, finding relevant hashtags, garnering constant engagement, posting consistently, to interacting with potential prospects.

Twitter tools help you cope with all this tweeting madness. We have listed the top 11 paid and free Twitter management tools to make your tweeting life easier and much more effective.

Twitter Management Tools You Must Know in 2023

SocialPilot

$30

SocialPilot

SocialPilot is undoubtedly one of the best Twitter management tools out there. It lets you connect over 50 accounts, discover relevant and evergreen content from across the web, and schedule posts. It allows you to analyze and report your Twitter performance and exports all data into a presentable PDF report.

The magic doesn’t stop here. It lets you manage all your social media channels from Facebook, Instagram (Direct Publishing), Twitter, LinkedIn, Pinterest, TikTok, Google Business Profile, Tumblr to YouTube.

This means your social media team can strategize easily as everything is in one place. They no longer have to deal with the information overload that comes from using too many tools.

Features

  • Create and schedule visually attractive tweets
  • In-depth Twitter analytics
  • Organize and visualize social content with a calendar
  • Upload 500 tweets with bulk scheduling
  • Team management with its collaboration features
  • Manage client approval workflows to work seamlessly
Twitter Management Tool

Advantages of using SocialPilot

  • The comprehensive Twitter analytics provided by SocialPilot is a powerful feature as the content analyzed by the tool isn’t restricted to just the posts that come from the system but other sources, pages, and accounts.
  • Bulk scheduling helps you schedule up to 500 posts in advance, which means you can plan your Twitter strategy for weeks or even months in advance and if you change your mind anytime, you can always edit, delete or move your scheduled posts.

What People Say About Us

C

Charlotte A

I love that you can create groups for different companies. In most cases, I’m posting the same content across five platforms, so this allows me to check a box and send the same content to Twitter, Facebook, LinkedIn, Instagram and Google My Business all at once.

S

Steve J

I have 3 Facebook business pages, 1 group, plus Twitter, Instagram, Google Business, and a couple more. SocialPilot cut my posting time by 75%. It is the best for marketers. And their tech support is better than I expected, and my expectations were high. Thank you for an amazing and fantastic application.


TweetDeck

Free

TweetDeck is one of the free Twitter management tools that make work easier. It is owned by Twitter itself and helps you schedule and monitor posts. Its interface allows you to keep your scheduled, active, trending, and DM content neatly organized in columns, and you can also search for specific keywords or media types.

Pros

  • Link and manage multiple Twitter accounts from one dashboard
  • Watch, share, and record video clips in the tool
  • Segment Twitter audience into groups for targeted marketing

Nicole G.

I think my favorite part about TweetDeck is that it gives you the ability to feel so organized when it comes to Twitter accounts. I love the ability to move easily throughout the program and manage my accounts in a timely manner.

Cons

  • You can’t change the auto-scheduling settings. For example, if you set a tweet to be sent out today in the evening, you won’t be able to modify it later. You have to delete the tweet again and recreate it.
  • Many users find the experience overwhelming as information is abundant.
  • The user interface isn’t great, and it takes some time to get used to this tool.

Matt C

I think that TweetDeck can be extremely confusing at times. There is a lot going on with Twitter, and the constant refreshing of content can be too much to handle. TweetDeck gets too congested, and it needs to be simplified. It can be overwhelming for users of the product.


Hootsuite

Hootsuite is a well-known social media management tool that lets users manage several social media accounts, including Twitter, from one dashboard. The tool offers a range of features for you to manage and optimize your Twitter accounts. So, if you are looking for a Twitter management app, this is it. From scheduling tweets in advance to providing analytics to help users track their performance on Twitter, Hootsuite is a great tool for managing Twitter.

Pros

  • Hootsuite lets you manage and schedule posts effortlessly on multiple social networks.
    Hootsuite provides an overview of every social network in a single place. This makes it easy to track and manage social media performance and interactions.
  • Hootsuite’s content planner is very easy to use and gives a clear view of the planned content.

Tom D.

We are able to grab analytics for our social channels to determine the best timings and trends. It allows you to schedule a post for multiple channels and will let you know if you need to change the draft to tailor it for Twitter for example. I love the new feature that can give you some ideas of what type of posts you can put out. This helps us come up with new content as we can have a bank of ideas stored and updated regularly.

Cons

  • Hootsuite is on the pricier end, making it an unaffordable software for digital marketing agencies and smaller businesses.
  • Occasionally, the social profiles get disconnected from Hootsuite, and it is not easy to reconnect those profiles.

Tracy D.

As time went on, I found that the platform was a bit limiting, especially in regard to recycling evergreen content. They didn’t have that option, so I started looking elsewhere. Then they had a very significant price increase several years ago, and it no longer made sense for me to use this tool when there were so many high-quality competitors that were much less expensive and did more that I needed.


Ninja Outreach

$299

This Twitter management tool allows you to find influencers in your industries and get their contact details. Furthermore, it connects you with influencers for campaigns. Ninja Outreach is mainly used for influencer marketing as a relationship-building tool.

Pros

  • You can also use the tool for link-building campaigns, partner outreach, and various SEO and content marketing purposes.
  • You can set up auto-follow-ups, so you don’t have to remember a lot.
  • They have pre-built templates which you can use for your marketing purposes.

Felice L.

I like that this software presents all influencer metrics at a glance, such as country, email address, engagement rate, etc. It helps me a lot in deciding whether an influencer is a keeper.

Cons

  • The user interface isn’t that intuitive, and many functions could be improved.
  • Many user reviews state that they were charged for the entire month even when they canceled before the end of the trial period.
  • The tool is very expensive, especially considering that it takes care of just some of your social media needs.

Nathan V.

I tried to cancel my subscription on the very first day of my free trial, and despite my efforts, they have billed me for an annual pro account and refused to cancel my subscription.


Audiense

$1499

Audiense is an enterprise-level Twitter management tool that helps you discover influencers you can connect to, find the right time to tweet to gain maximum engagement, run automated direct message campaigns, bulk follow or unfollow Twitter users, understand your audience and gain valuable insights.

Pros

  • Audiense helps in targeted marketing as the insights help you better understand your audience and craft posts that appeal to them.
  • You can input customers’ email addresses to see if they have Twitter accounts, thus making it easier to follow and engage, turning them into your loyal customers.
  • The dashboard can be customized as per your requirements.

Stephen R

A very clear way to view engagement and target the most effective influencers.

Cons

  • Sometimes, the information gathering takes a lot more time than it should.
  • The learning curve is steep, and initially, the users may find it overwhelming and complicated.
  • If you want to access all features, the price model is very expensive, considering that this tool doesn’t handle all your social media channels.

Emily S.

Although there is entry-level pricing, it is pretty limited. If you are not interested in entry-level pricing, the tool is pretty expensive. This is a substantial drawback since the return from this investment may not always be evident.


Tweepi

$24.99

Tweepi asks you for hashtags and users relevant to your topic of interest. This Twitter management app then monitors your profile to find the best tweets and users for engagement with the help of artificial intelligence. It also helps you remove irrelevant and inactive users.

Pros

  • This Twitter management tool has a wide range of filters that you can apply to get just the right fit of the audience for your brand.
  • The interface is simple and easy to use.

Verified Tweepi User

It suggests and automates pretty good accounts to follow/unfollow or message. The interface is simple enough, with just 3 actions, resulting in easy-to-understand instructions even for a first-time user.

Cons

  • Due to the change in Twitter’s terms of service, the follow and unfollow process that earlier was automated now needs to be done manually, which can be quite time-consuming.
  • As the tool works with just Twitter, one would expect a comprehensive list of features, but that’s not the case with Tweepi.

Verified Tweepi User

Recently, Tweepi enforced some new rules and restrictions (I guess enforced by Twitter) that took away some of their best features, such as unfollowing people who don’t follow you, etc. Now, this process has to be sorted manually.


GroupTweet

$39.99

With the help of GroupTweet, you can have multiple contributors easily tweet from your Twitter account without having to share your password with them. With this Twitter management tool, you can have full control over your account and approve contributor tweets via email before posting on Twitter.

Pros

  • You can schedule smartly by sharing contributors’ tweets throughout the day.
  • You can download all your contributors’ tweets at any time for analyzing or data archiving.

Verified GroupTweet User

We don’t want to have to share our credentials constantly, so this is a nice option for us. You can approve tweets so we can intervene with the negative ones.

Cons

  • There are minor bugs in the working, which makes the user experience unsatisfactory.
  • This tool could be very expensive for the limited features it provides, especially for small businesses that need a comprehensive solution for all of their social media channels.

Adham H.

Sometimes tweets are published after some time, and it takes a while to tweet, especially when using a bad internet connection.


Buffer

Buffer is another popular Twitter management tool you can use. It lets users manage a variety of social media accounts, including Twitter, from one sole dashboard. Some main features of Buffer for Twitter management include scheduling tweets, engagement, Twitter analytics, and collaboration. In all, Buffer is a power-packed tool for managing Twitter and maintaining a solid presence on it.

Pros

  • Buffer offers extremely useful insights into the engagement and performance of every individual post.
  • Buffer is known for its quick and responsive customer support team. People find it extremely helpful.

Zachariah K.

Buffer helps save time and effort by making it easy to post (or schedule posts) to various social media channels with ease.

Cons

  • Users face performance issues with Buffer, like crashing or slowing down, at the time of managing a number of accounts simultaneously or handling multiple image uploads.
  • Optimal posting time suggestions feature is absent in Buffer, something that can dampen the social media efforts of the user.

Victory J.

The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work pon their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me


Sprout Social

Sprout Social is another Twitter management tool you can add to your toolkit in 2023. The tool allows users to schedule tweets in advance and maintain a consistent posting schedule over time. You also get a unified inbox when you use Sprout Social, where you can view every Twitter message, comment, and mention in one place. You can even access exhaustive Twitter analytics if you decide to use Sprout Social.

Pros

  • Sprout Social’s calendar is user-friendly and extremely organized. This makes it easy for users to schedule posts.
  • Sprout Social offers in-depth information on the top-performing posts, including the impact of photos versus videos, and the insights on the best times to post.

Harmony S.

Honestly, the best thing about sprout is that I can easily navigate all my posts and get them approved by my client..Comparing my analytics with my competitors is THE BEST because it allows me to adjust my strategy to help me do better than what they’re doing.

Cons

  • The rise in Sprout Social’s price has led to a substantial monthly fee, making it a costly investment to make. This can put a lot of burden on smaller companies.
  • The add-ons offered by Sprout Social cost extremely high and don’t work on a frequent basis.

Taylor J.

My biggest issue is the constant profile disconnects that happens almost weekly with all of our linked accounts. The beauty of the automated posting is that the user doesn’t have to hop online to post for their clients during the weekend, yet I’m noticing that I’m doing that almost every week because a profile got discounted.


Later

Later is a Twitter management tool created to allow users to plan, schedule, and publish content on multiple social media platforms, which also includes Twitter. A few features of Later for Twitter management include scheduling tweets, Twitter analytics, and visual planning. In all, to maintain a good presence on Twitter, you can consider going for the tool.

Pros

  • Later possesses a user-friendly interface that has an intuitive and clean design. This allows easy navigation and usage.
  • The scheduling feature in Later lets you schedule posts up to a month in advance, and that too effortlessly.

Kat W.

The layout. The layout is clean and pleasing to the eye, making the platform enjoyable and easy to use.

Cons

  • With Later, you get limited analytical functions. This hinders access to vital data.
  • Later does not provide a feature to clone or duplicate posts. This impacts productivity as you have recreate top-performing posts for reuse.

Stephanie H.

I have found that the amount of open menus, tabs, and boxes on the screen at any given moment makes Later’s UI look a bit cluttered, and it can actually make it more difficult to find things, not less.


Tweepsmap

$49

Tweepsmap is one of the well-known Twitter management tools that picks up crucial analytics and metrics. Some of its key features are influencer tracking, campaign analytics, customer targeting, and keyword filtering.

You can even manage multiple Twitter accounts with Tweepsmap. It also tracks conversions and engagement, which comes in handy to assess the effectiveness of your campaigns.

Pros

  • The tool has on-point scheduling and analytics capabilities.
  • Customer targeting with conversion tracking is a valuable addition to the tool.
  • Campaign management is relatively easy with Tweepsamp.

Keith K

There are a lot of handy features with this software. It really is an “ALL IN ONE” solution for anyone that uses Twitter as part of their marketing mix.

Cons

  • The interface needs improvement from a UI/UX point of view.
  • It doesn’t support other social media platforms.

Susan T

It is not the most intuitive software and is not necessarily easy to use. There are elements that would be improved by a bit of a UI/UX with some customers who are not as technical — I’d be happy to do this type of focus group with the team b/c I believe in the platform.


Conclusion

Twitter is a platform that can grow your business in leaps and bounds if leveraged right. But the amount of dedication it requires can tremble even the most experienced marketers.

A pro Twitter management software like SocialPilot lets you manage a total of 9 platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok. It saves you time by automating tasks, helping you strategize effectively.

So, what are you waiting for? Activate your 14-day trial period and let SocialPilot work its magic.

Frequently Asked Questions

What is the best time to post on Twitter?

The best time to tweet is between 8-10 am and 6-9 pm. Posting early morning and late at night will also fetch you more engagement on Twitter.

How do you automate on Twitter?

You can automate posting on Twitter with the help of Twitter automation tools like SocialPilot. Just connect your account to the tool and draft your post. Schedule them at a befitting time, and you are done.

How many times a day should I tweet?

You should ideally share 5-20 tweets per day for better engagement.

Can you automate Twitter posts?

Yes, you can automate Twitter posts with Twitter automation tools like SocialPilot.

Is there a tweet limit?

The daily tweet limit is 2400 tweets, while the hourly limit is 100 tweets.

How long is a tweet limit?

The character limit of each tweet on Twitter is 280.

What are the best Twitter management tools?

The best Twitter management tools are

  1. SocialPilot
  2. Tweetdeck
  3. Hootsuite
  4. Ninja Outreach
  5. Audiense
  6. Tweepi
  7. GroupTweet
  8. Buffer
  9. Sprout Social
  10. Later
  11. Tweepsmap

Which Twitter management tool lets you publish to and manage multiple Twitter accounts?

SocialPilot is a Twitter management tool that helps you manage your Twitter profile completely. From scheduling, publishing, mentioning other Twitter profiles, deep Twitter analytics to adding GIFs to your tweets, SocialPilot does it all at the most affordable cost starting at just $30/month.

About the Author

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

This blog is brought to you by SocialPilot

Super Charge Social Media Marketing
with Hashtags in 2023

Download the complete hashtag kit having a social media calendar with content ideas and more than 3600+ hashtags, our complete unabridged marketing guide, and editable templates for FREE!