Rowing the boat of popularity on Twitter needs some serious efforts. With consistent posting and being constantly aware about the hot trends often scare even the best of social media marketers.
But let’s admit it, it’s worth the chase.
Social media statistics suggest that Twitter has 368 million monthly active users. That’s why despite the hurdle, 67% of all B2B businesses are using Twitter as a digital marketing tool already.
Their secret weapon, They aid right from managing the character limit, finding relevant hashtags, garnering constant engagement, and posting consistently, to interacting with potential prospects.
Twitter management tools help you cope with all this tweeting madness. We’ve listed the 11 tools to manage Twitter more effectively.
How we analyze and select tools:
We have meticulously curated this list of premier Twitter management apps through detailed research and hands-on testing. We considered various factors such as user satisfaction, G2 ratings and reviews, pricing structure, and scalability. We also actively analyzed the abilities of these tools in automation, developing content, visualization, analytics, and collaborative workflows. We have assembled this list to provide marketers with essential insights, enabling them to make well-informed decisions on the best tools to expand their businesses.
A Quick Overview of the Twitter Management Tools
In the following section, we provide an in-depth look at each of the top X (formerly Twitter) management tools. To simplify your selection process, we’ve chosen the leading options and conducted a comparative analysis of their standout features.
SocialPilot |
Hootsuite |
Buffer |
Sprout Social |
|
---|---|---|---|---|
Pricing | Starts at $25/Month | Starts at $99/Month | Starts at $36/Month | Starts at $199/Month |
Best for | Agencies & Small Businesses | Brands & Enterprises | SMBs & Brands | Brands & Enterprises |
Social Profiles | 10 | 10 | 6 | 5 |
Ease of Use | ||||
Support | ||||
Publishing | ||||
Smart Queues | ||||
Repeat Posts | ||||
Calendar View | ||||
Auto Post From RSS Feeds | ||||
Bulk Scheduling Tweets | 350 Posts | |||
Twitter Threads Scheduling | ||||
Tweet Creation | ||||
Draft Your Posts | ||||
Image Editor | ||||
AI Assistant | ||||
Hashtag Generator | ||||
Holiday Calendar | ||||
Canva Integration | ||||
Media From External Sources | ||||
Content Library | ||||
Profile Tagging | ||||
Team Collaboration | ||||
Content Approval Workflows | ||||
Multi-User Collaboration Per Post | ||||
Comments on Post | ||||
Client Management | ||||
Analytics | ||||
Detailed Social Media Analytics | ||||
Post Performance | ||||
Custom Report Builder | ||||
Auto-Schedule Report Sharing to Clients | ||||
White Label | ||||
White Label Dashboard | ||||
Branded Downloadable Report | ||||
Support | ||||
Priority Customer Support | ||||
Try for Free | Learn More | Learn More | Learn More |
10 Twitter Management Tools to Manage Your Brand
Best for:
Star Rating:
4.5 / 5 (G2)
Apps:
Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions.
Key Features:
- Schedule and auto-publish tweets
- Content calendar
- Bulk scheduling tweets
- Media library
- AI Pilot
- Hashtag generator
- Account tagging
- In-Depth Post Performance
- Auto-Schedule Reports
- Whitelabel reports
- Content approval workflows
Pros
- SocialPilot allows users to manage multiple X accounts from a single dashboard.
- Bulk scheduling proves to be of great help in automating everyday publishing tasks, saving lots of time.
- The dynamic content calendar helps visualize and manage the upcoming content plans.
- The platform provides detailed metrics about the performance of your content on X (Twitter).
- The team collaboration workflow allows multiple users to work together efficiently without any hassle.
Shayne W.
5
SocialPilot allows me to utilize automation to ensure consistent content posting. On top of this the dashboard provides a nice single pane of glass to see what I will be posting this month with the capability to edit and schedule mroe posts. Basically 4 hours of work allows me to keep constant communication for an entire month whihc has proven invaluable for us as a business who does not imploy internal marketing.
Cons
- Accounts need to be reauthenticated due to disconnection, which is achieved with just a few clicks.
- The platform sometimes publishes posts with broken links.
Verified User
4
Honestly, there is not much I dislike…once in a while, profiles need to be reconnected. But maybe that happens on all platforms?
Our Experience:
SocialPilot is a Twitter management tool that acts as an all-in-one solution for marketers to establish and maintain a strong presence on the platform. It is a versatile tool designed to centralize the array of tasks for businesses, small and large.
Now, let’s discuss all the capabilities of SocialPilot at length.
Advanced Scheduling and Publishing
The platform allows users to plan and schedule tweets way ahead of time, ensuring that your Twitter feed remains consistent and fresh. You can create posts, customize them with tags, images and links, scheduling them with the date and time of your preference or queuing it for the next posting slot.
Speaking of which, for each X/Twitter account connected to SocialPilot, you can create custom queues. Here, you can set up publishing slots aligned with the best times to post when your audience is active on Twitter.
There are many more advanced scheduling options including repeat posts where you can set-up evergreen posts to be republished periodically. Staggered posting means simultaneously scheduled posts are published at certain gaps, so they are not considered spammy.
Content Calendar and Bulk Scheduling:
The calendar dashboard in SocialPilot acts as the central hub for managing all the content scheduled for the accounts connected to the workspace. You can plan your tweets on the calendar itself, creating drafts on the dates you want to publish them.
You can simply drag-and-drop content cards from one date another to change their publishing time. Another nifty feature of the calendar is that you can filter its view to see scheduled posts or drafts with dates for Twitter or for a certain time period or created by certain team members.
The most notable feature of SocialPilot, though, is the bulk scheduling feature. Using this, you can schedule up to 500 posts for multiple social media accounts in one go. All that is required of you is you put your content and account information in a CSV file and upload it to the platform.
Once done, these posts will automatically scheduled at the date and time you have designated in the document.
AI Assitant and Content Organization:
SocialPilot has an AI Assistant that enables users to create captions and hashtags and post ideas fairly easily. It provides a prompt template that can help generate engaging captions perfectly suited for X/Twitter. You can even select from the tonal filters to match the tone of the captions to that of your brand.
It can also create group of hashtags suitable for your posts or generic ones which you can save and reuse from the content library regularly. This library acts as an archive for users to save their content assets so they can easily access them later.
SocialPilot is integrated with Canva where you can easily create graphics of your own and Unsplash where you can find thousands of stock images for your use. In in-app image editor allows you to edit and customize creatives for your brand, eliminating the need for any external app.
Detailed Analytics and Reporting:
After content creation, SocialPilot provides tools for monitoring the performance of your profile and the kind of audience you have. From overall post-engagement to individual post-performance, you’ll find a detailed analysis of how your Twitter accounts have been faring.
These metrics can be made into custom reports, downloaded as PDFs and scheduled to be shared with stakeholders periodically.
Content Approval and Team Collaboration Workflows:
The platform is well-equipped with collaboration workflows to support the functioning of social media marketing teams working together. The selective access and roles allow admins to designate relevant work to the people while ensuring data security.
The content approval feature lets users seek review and feedback from relevant stakeholders. The Approvals-On-The-Go feature allows you to send links to clients for easy approvals. Dedicated space for feedback and comments help team members collaborate on each post in real time.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
|
$85.00/mo$100
Billed annually (Save 15%)
|
$42.50/mo$50
Billed annually (Save 15%)
|
$25.50/mo$30
Billed annually (Save 15%)
|
Streamline X (formerly Twitter) management
|
Final Verdict:
Overall, SocialPilot comes across as a perfect Twitter management app that provides all-around support to marketers, from content scheduling to analytics and reporting. It is a pocket-friendly tool that comes with all the advanced functionalities to support complex team dynamics for large businesses and agencies.
Best for:
Agencies, Social Media Marketers, Social Media Influencers
Rating:
3.5 / 5 (G2)
Apps:
Web-version, and browser extension
Key Features:
- Successful tweet library
- Tweet thread scheduling
- Detailed tweet analytics
- AI tweet caption generator
- Best posting time recommendations
Pros
- It provides a vast collection of viral tweets to analyze and repurpose for your own content.
- The tool generates AI-based tweet ideas and suggests content tailored to the user’s profile.
Verified User
It comes with easy integration, provides AI-generated Tweets, Analytics that matter, and easy scheduling of tweets, and threads, and also has exciting features like “Best time to tweet” and a dynamic Banner.
Cons
- The cost can be high for smaller businesses or individual content creators.
- Some features occasionally become unavailable for extended periods.
Verified User
There are frequent errors within the platform where certain features stop working at once and for a few days at a time.
Our Experience:
Tweet Hunter is a dedicated tool helping users out to publish effective content on their X/ accounts. Its core strength lies in the vast collection of viral tweets it stores, enabling users to utilize this content for fresh ideas and inspiration. You can spot trends and and repurpose high-performing content within this archive. It is especially helpful for individual creators or influencers.
The AI tweet generator which tailors posts on prompt gives the tool an edge to your X/Twitter marketing content. Scheduling content is a breeze with the platform, especially with the platform’s ability to schedule Twitter threads. This automates the tedious process of creating long-form content for your X profiles.
To get maximum engagement for your posts, the tool provides insights on the best times to post. This is a commonly seen feature in Twitter scheduling tools and proves to be valuable in boosting the reach of your content.
Rounding off the feature arsenal, Tweet Hunter provides users with detailed analytics data for a clear view of your performance on he platform. This makes it a complete X management tool.
On the flip side though, cost might be a barrier for smaller businesses. While the starting cost is reasonable enough, the advanced features are only available with the higher plans. It would be great if they offered more flexibility or customizations for smaller users looking to test the waters.
Pricing
The subscriptions in Tweet Hunter start from the Discover plan at $29 per month followed by the Growth plan for $49. The Enterprise plan is the last plan costing $200 per month integrated with advanced AI and Chat GPT.
Final Verdict:
Tweet Hunter shines with its curated tweet library, AI-driven ideas, and analytics that make Twitter marketing manageable and effective. However, smaller businesses might not be able to access advanced features due to them being out of their budgets.
Best for:
Social media teams, large agencies, and enterprises
Rating:
4.2 / 5 (G2)
Apps:
Web-version, Android & iOS apps
Key Features:
- Auto-schedule for the best times
- Bulk schedule posts at once
- Automate responses with AI chatbots
- Automated reporting
- Manage Twitter Ads
- Social listening and insights
- Post-performance analysis
Pros
- Helps manage multiple social accounts.
- Hootsuite inbox helps users keep track of all the online conversations.
Andrea Martínez E.
It’s great for managing multiple social media accounts from a single dashboard, which is super helpful for staying organized and efficient. The ability to schedule posts, track engagement, and analyze performance all in one place is a huge plus. Plus, the integration with various apps and tools can really streamline workflows for social media management.
Cons
- Hootsuite is unaffordable for smaller businesses.
- The analytics in Hootsuite seem complicated and the data is not completely up to date.
Franziska S.
I really don’t like the analytics options. the design is outdated and some metrics are not up to date or not available. It seems that in more expensive budget plans there is more but with other tools you get it for less money so I don’t really understand the problem.
Our Experience:
Considered to be a complete social media solution for organizations, Hootsuite hosts an array of capabilities for Twitter management as well. Features such as auto-publishing, bulk tweet scheduling and optimal posting times are definitely part of the package. This makes it easy of users to maintain their consistency on Twitter without having to manually taking care of every aspect.
The listening features in Hootsuite make a remarkable difference in how effectively you manage your brands reputation online. With insights into audience’s behavious and mentions, you can track sentiments around your brand and your competitors’ as well.
The post performance data can drive your content strategy in the right direction by telling you what is being liked by your followers or not. Additionally, the tool’s integration with Twitter Ads is also a plus, allowing users to manage ads directly within Hootsuite and view key metrics. However, the reporting and analytics dashboards seem a bit too complex in the beginning.
Lastly, adding to its reputation management suite, Hootsuite proves effective in managing the engagement coming your way with its social inbox. It centralizes conversations, making it quick and easy for a user to monitor and respond to people in real time.
However, Hootsuite being inundated with features, costs a fortune. Even the starting price of the tool is $99 per month which is hard to justify for smaller clients.
Pricing
Hootsuite offers two pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Final Verdict:
Hootsuite is a strong, multifaceted tool for Twitter management with social listening, content automation and Twitter ad management under one umbrella. But with its steep pricing and complex design, it may be suitab le only for larger businesses and enterprises.
Best for:
Large Enterprises, Mid and Small-Sized Businesses
Rating:
4.5 / 5 (G2)
Apps:
Web-version only
Key Features:
- Community management
- Follower analytics
- Hashtag analytics
- Customer Segmentation
- Competitor Monitoring
- Twitter user discovery
- Bets time to Tweet reports (BTTT)
Pros
- Audiense delves deep into data on the audience’s preferences and trends, helping people decipher their behavior.
- The X/Twitter ads features in the tools helps effectively segment the audience for better targeting.
Verified User in Newspapers
Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them.
Cons
- The metrics fetched by the platform is not always reliable, rendering it marginally unreliable.
- The setup process can be made user-friendly.
Verified User in Market Research
Demographic data seems a bit unreliable. Downloading the data in Excel is not very user-friendly. The customer representatives are not too knowledgable.
Our Experience:
Audiense is more of a analytics-focused tool which includes an impressive set of X/Twitter focused insights. This makes it an ideal choice for people who are looking for deeper information than provided by Twitter itself to help them make better strategic decisions. The tool’s community management and audience segmentation capabiltiy help marketers mine meaningful information on their target audience.
Through detailed hashtag analytics, Audiense help refine content strategies and monitor trending conversations in your niche. Another ace in the pack is Twitter discovery function which allows you to locate prominent users in your audience who might be beneficial for future collaborations.
Despite being an analytics tool, Audiense provides BTTT (best time to tweet), which are data-backed, posting slots which actually prove effective. Another perk in the platform is in the form of competitor analysis by monitoring their activities and sentiment around them.
Although Audiense has robust metrics, sometimes its been seen that somedata given on the platform is not up to date. The pricing plans also do not provide much flexibility which might be a hurdle for many.
Pricing
The pricing plans of Audiense are divided into two sections on the basis of use case, one of them being X marketing and the other Audience Insights. The only fixed pricing for the former plan costs $30 a month. The paid plan for Audience Insights comes at $1499 per month. The price for advanced and enterprise level features is not open to public.
Final Verdict:
Audiense proves to be a powerful tool for marketers specifically looking for in-depth insights on their audience, Twitter and otherwise. However, higher-tier pricing might be prohibitive for smaller businesses.
Best for:
Medium to large businesses, Social Media Managers, Agencies and Enterprises
Rating:
4.7 / 5 (G2)
Apps:
Web-version, Android & iOS apps
Key Features:
- Automated publishing
- Approval workflow
- Shareable calendar dashboard
- Social media analytics
- Paid and organic performance reports
- Centralized social inbox
- AI automated reply
Pros
- The design of StatusBrew is easy for new users to navigate.
- Users can segregate workspace for multiple accounts they manage with the too.
Verified User
I found the UI intuitive and easy to navigate right from the entry screen. One feature I appreciated was the ability to create separate workspaces for different projects, which helped keep everything organized and prevented data mixups. Since I manage multiple brands, this helped me a lot with the segregation.
Cons
- Sometimes the tool requires a bit of a learning curve for new users to get used to.
- The onboarding and set up of the platform is a little time consuming.
Vanessa F.
I didn’t run into any major flaws with Statusbrew that affected my daily work. But, there’s a bit of a learning curve, especially if you’re new to using automations and reporting tools.
Our Experience:
StatusBrew comes across as another one of the all-encompassing Twitter management tools equipped with team and client collaboration workflows. This makes it perfect for social media teams to work with to enhance the social media presence of their business.
The content creation and automation features are effective in saving precious time. It allows users to schedule posts, Twitter threads, retweets, quoted tweets, and even Twitter polls. This ensures you can maintain a steady rythm in your publishing while creating a variety of content on your Twitter feed.
The above-mentioned collaboration workflow includes content approval. Under this regime, all the created and scheduled tweets go through rounds of review and approval making sure anything published on the users accounts is error-free.
Other than content automation, StatusBrew also offers a social inbox, which pulls in conversations from X/Twitter and various platforms into one dashobaord. This makes your response to messages and mentions proactive and in turn effective without having to switch tabs. Additionally, the platform also has analytics and reporting tools providing insights into both paid and organic performance.
Lastly, the content calendar provides a structured view of you upcoming content funnel which is shareable as well. However, it cant be denied that the feature-heavy dashboard sometimes proves to be overwhelming for users.
Pricing might also be a point of contention: the base plan allows only five social profiles, which could feel limiting for smaller teams with multiple accounts.
Pricing
Statusbrew has four pricing plans with the Enterprise-level one being customizable. Even the base price starts from $89 per month for managing only 5 social profiles. The next two plans tailored for teams cost $179 and $299 per month for managing 10 and 15 accounts respectively.
Final Verdict:
StatusBrew is a great choice for managing multiple Twitter profiles simultaneously with a centralized inbox, strong analytics, and scheduling flexibility. Although the tool has a time-consuming set-up process and steep pricing, it provides all the features essential for brands for complete management of your business on Twitter.
Best for:
Solopreneurs, SMBs and Large Businesses
Rating:
4 / 5 (G2)
Apps:
Web version, Android & iOS apps, and web extension
Key Features:
- Automatic publishing
- Identify inactive followers, recent unfollows, and potential new followers
- Detailed analytics
- Track mentions
- Discovering and sharing relevant content
Pros
- It is easy to schedule and post tweets.
- Quickly track how followed/unfollowed you.
- Automatically create posts.
Nawell W.
Posting and scheduling is quite easy using crowdfire application. It is easy to track people who have followed/unfollowed and it’s gives us relevant suggestion for people to follow. I like how it automatically create a post whenever we post a product in our Shopify store. Crowdfire aslo supports all major social media networks.
Cons
- You can connect limited accounts.
- It is hard to connect social media accounts to CrowdFire.
Verified User
Limited accounts are linked and it is not very easy to link accounts.
Our Experience:
Crowdfire offers a balanced suite of tools for Twitter management, helping users streamline content publishing, follower tracking, and engagement. It quite efficiently helps users manage their publishing queues for Twitter. With the platform’s content recommendation tool, you can unveil and share relevant and valuable articles, images, and blog posts. This keeps your feed fresh and well-fed, so to speak.
The tool’s analytics provide a clear view of follower growth, engagement rates, and overall account performance, which is beneficial for tracking what resonates with your audience.
Crowdfire also shines at managing your followers by identifying and tracking inactive followers, recent unfollows, and potential new followers. This is a unique and a great asset for marketers trying to understand the preferences and behaviour of their audience. Adding value to this intent is the feature to track mentions in the platform. It ensures you stay on top of brand mentions and can promptly engage with followers or address queries.
On the downside, Crowdfire limits the number of connected accounts, which could be restrictive for larger teams or those managing multiple brands. Additionally, some users report difficulties when connecting social media accounts to the platform, which can slow down the onboarding process.
Pricing
There are three paid starting from Plus ($9.99/month for 5 accounts), Premium ($49.99/month for 10 accounts), and VIP ($99.99/month for 25 accounts). It has a free plan for you to test the tool before making any purchase decision.
Final Verdict:
Crowfire is a versatile tool with features supporting X/Twitter management from multiple aspects. It helps with content management, social listening and audience insight gaining. While the platform’s limitations on account connectivity and pricing gaps might not suit all needs, it’s an affordable, user-friendly option for individuals and smaller teams.
Best for:
Professionals, Entrepreneurs, SMBs, and Social Media Managers
Rating:
4.3 / 5 (G2)
Apps:
Web-version, Android & iOS apps, Chrome extensions
Key Features:
- Content calendar
- Auto scheduling tweets
- Best time to post recommendations
- AI assistant to craft posts
- Detailed Twitter analytics
- Built-in link shortening and tracking
Pros
- Buffer allows users to schedule and automate the publishing for multiple X/Twitter accounts.
- You can monitor the individual post performance of all your Twitter content from a single dashboard.
Ojashwi M.r
One of the best tools for scheduling posting especially when you are managing multiple social media handles. It also helps to analyze the performance of the post. We can use them for our reporting purposes, it also looks professional.
Cons
- Buffer often fails to publish the scheduled posts to Twitter.
- Posts can only be edited before scheduling, requiring users to delete them if changes are needed after they’re scheduled.
Nathaly W.
One of the drawbacks of using Buffer is that all scheduled content must be pre-edited since the editing options are quite limited.
Our Experience:
Buffer has more or less established itself as a straightforward yet effective tool for managing Twitter, especially for content scheduling and optimization. The platform’s calendar dashboard is especially conducive to planning and visualizing your future tweets for multiple account without missing a beat. Recommendations for posting times help creators target their audience and stay on top of their feeds.
The built-in AI Assistant in Buffer is another asset of the tool, simplifying the process of post-creation. It genrates content ideas and even drafts captions, which can save time for busy social media managers juggling multiple Twitter accounts. And they dont even have to worry and brainstorm to come up with fresh and unique content.
Buffer’s detailed Twitter analytics with metrics on individual posts provide an in-depth look into your performance. They allow users to track key data points and gain insights into what’s resonating with their audience. Another nifty tool in Buffer is the link shortening and tracking capability, convenient for measuring CTR.
That said, Buffer occasionally struggles with publishing posts to Twitter, leading to missed posting windows—an inconvenience for brands relying on it’s reliability. Additionally, once a tweet is scheduled, editing options are limited. The tweet must be deleted and created correctly from scratch.
Pricing
Buffer offers four pricing options and a 14-day trial period for each. There is a free plan for beginners, and paid plans range from $6 monthly for one account to $120 for ten accounts.
Final Verdict:
Buffer is a multi-faceted tool for scheduling tweets and monitoring the performance of connected users’ accounts. It is also equipped with AI to handle and support daily content creation needs. However, improvements in publishing reliability and flexibility with post-editing would make it even more valuable.
Best for:
Social media consultants, large-sized businesses, and enterprises
Rating:
4.4 / 5 (G2)
Apps:
Web, iOS, Android versions and Sprout Social Chrome Extension
Key Features:
- Content publishing
- Unified inbox of messages
- Tweet analytics
- Presentation-ready reports
- Team collaboration workflow
Pros
- The publishing tools simplify optimizing posting schedules across multiple social networks.
- The platform’s interface is clean and user-friendly, allowing for efficient oversight and management.
Kathryn R.
We LOVE that we can access all platforms of social media through Sprout Social and that we are able to manage our posts & quickly and easily! We don’t have to have multiple windows open and the process has been so seemless compared to the way we used to have to manage our pages!
Cons
- The interface lacks seamless support for customizing and reusing content across different social platforms.
- The per-user pricing model can be costly and may not be ideal for larger companies.
Chelsea S.
A LOT of features (including some of the best features Sprout has to offer) are hidden behind levels of payment. It’s super pricey, even just for basic plans with basic features. Plus, the mobile app needs help.
Our Experience:
Sprout Social is packed with tools that cater to Twitter management, offering features like content publishing, tweet analytics, and a unified inbox. The content publishing feature in particular is effective, allowing for optimized scheduling and providing insights into the best times to post.
The team collaboration workflow in Sprout Social is a justifiable asset, allowing users to work with their team within the tool’s workspace. This streamlines approval processes and task allocation, making it ideal for larger teams managing their brand’s Twitter.
Sprout Social has robust analytics and reporting capabilities, providing in-depth data for your performance of Twitter, including audience demographics and individual posts. This data can be collected and made into presentation-ready reports which can be shared to relevant stakeholders.
Although some of the downsides to using Sprout Social involves limited customization options during the creation of posts. This hinders in the cross-posting of tweets into posts for other social platforms. Also, Sprout Social’s per-user pricing structure may make it costly for businesses with large teams. While covering essential features, the jump to higher tiers for unlimited accounts is quite steep.
Pricing
Sprout Social has three paid plans ranging from the Standard plan at $249 per user/month to manage five social accounts to Professional at $399 per user/month and Advanced at $499 for managing unlimited accounts.
Final Verdict:
Sprout Social is a Twitter management tool, equipped with comprehensive features for publishing, analytics, and team collaboration. Its user-friendly design is a great choice for teams with varied technical skills. However, the platform’s cost might be a barrier, especially for larger teams or businesses needing extensive customization options.
Best for:
Creators, freelancers, agencies, social media managers, and small businesses
Rating:
4.5 / 5 (G2)
Apps:
Web, iOS, and Android versions
Key Features:
- AI-Powered Captions
- Pre-scheduling tweets
- Draft saving
- Scheduling with mobile app
- X Analytics
Pros
- The pre-planning of content helps marketers stay on track with their publishing schedule.
- Posts can be drafted, saved, and edited even after being scheduled.
Maria M.
I love using Later for social media scheduling! My small business uses it for Instagram ad Facebook scheduling daily. Thanks to Later, we are able to schedule out a months worth of content in just a few hours saving us hours and hours every week. It’s so easy to use, easy to check the traction of a post, and helps us stay sane during busy season when social media is the last thing we want to worry about.
Cons
- Later often faces issues with posting videos, showing sizing-related errors.
- The design might feels a little clunky.
Casey G.
I really dislike when Later tells me a video I’m posting is too long, or the dimensions aren’t right and when I try to edit the content in Later, it doesn’t update. I then have to manually send myself the content, edit it on my phone, and post it manually. It is very time consuming and seems glitchy.
Our Experience:
Later offers a range of tools aimed at simplifying Twitter scheduling and content creation. One of its most beneficial features is the ability to pre-schedule tweets. This feature allows marketers to plan their content ahead of time and maintain a consistent publishing schedule.
The content calendar is user-friendly, making it easy to visualize and organize upcoming posts. Also the option to save and edit drafts, even after scheduling, provides flexibility for making last-minute changes.
The AI caption generator is a noteworthy capability, assisting in crafting engaging tweets while saving time and effort. This especially helps marleters who manage multiple accounts or need new content ideas regularly.
Later provides X analytics as well, offering insights into your tweet performance and audience engagement. However, some users have mentioned that the analytics might not be as comprehensive as they’d like, which could be a drawback. Additionally, the platform’s design feels a bit clunky at times, which might hinder navigation and efficiency, especially for new users getting accustomed to the interface.
Regarding pricing, Later offers a free plan for those just starting out, which is great for testing the tool out. Advanced plans come with additional features although the difference in pricing is jarring, particularly if the user only need select functionalities.
Pricing
Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.
Final Verdict:
Later is a user-friendly and simple tool for users to help them with Twitter content scheduling, performance analysis and AI-driven caption generation. While it’s great for users focused on pre-planned content, issues with video uploads and a somewhat clunky interface might deter those with more complex needs.
Best for:
Small businesses, brands, agencies and entrepreneurs
Rating:
4.8 / 5 (G2)
Apps:
Web-version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Key Features:
- Publishing tweets
- Audience sentiment analysis
- RSS feed automation
- Best time to post
- Engagement metrics
- In-depth follower mapping
- Audience segmentation
- Influencer identification
- Reporting tools
Pros
- Fedica provides advanced scheduling features for Twitter including poll scheduling, tagged posts, and AI optimization.
- Users can track new follows and unfollows for their X accounts.
Lisa S.
I’ve been using this service for around a decade when they began. I love receiving the weekly emails about new X followers, unfollowers or inactive ones. I know they’ve expanded with more social networks and more features with Fedica. A fabulous tool for any content creator or social media manager.
Cons
- Getting started with the platform takes a little time.
- The interface needs improvement from a UI/UX point of view.
Keith K.
It is not the most intuitive software and is not necessarily easy to use. There are elements that would be improved by a bit of a UI/UX with some customers who are not as technical — I’d be happy to do this type of focus group with the team b/c I believe in the platform.
Our Experience:
Fedica is a tool supporting multiple social media functionalities, its most versatile and proficient in Twitter management aspects. Other than default content scheduling, it provides RSS feed automation, allowing users to share content from various sources. This keeps their Twitter feeds active without manual effort. Powered by AI, it suggests users the best time to post for their tweets online, garnering boosted engagement.
Again, supplementing X analytics is powerful audience segmentation capabilities. Its in-depth follower mapping feature is a powerful tool for understanding who is engaging with your content and where they are located.
Additionally, Fedica offers audience sentiment analysis, which gives brands an edge in assessing how followers feel about specific topics or campaigns. This helps users create appropriate content strategy for the future. The reporting tools provide clear metrics on engagement and reach, useful for tracking growth and optimizing strategies.
However, the tool has some cons to it, including a not-so intuitive user-interface. The initial setup process might be a bit time-consuming, especially for those new to Twitter management tools, but the platform’s functionality makes up for this learning curve.
Pricing
Fedica’s pricing plans are segregated based on different functionalities. The Publish plan starts at $15 and provides content planning and basic analytics. The Grow plan includes audience insights at $29. The next advanced plan costs $129, which is quite a hike from the lower-tiered plans. The Enterprise plan is customizable.
Final Verdict:
Fedica is a robust Twitter tool, well-suited for users needing detailed insights into their Twitter audience and engagement patterns. However, its UI could use streamlinign and pricing might be steep for advanced features.
What to Look for in the Right Twitter Management Tool for Your Business
Affordable Pricing
The key component to consider while opting for a Twitter management tool is its pricing. It’s essential that the option you go with fit your budget as business of any given magnitude has a cap on its marketing spend. So look for a tool that delivers essential features without straining your finances.
Features You Require
Every X/ Twitter tool is designed differently and to serve a different demographic. There are tools like SocialPilot that cover all the aspects of marketing on Twitter or platforms which are limited to providing analytical insights.
So you have to make the right choice in opting the tool which fulfills your business’s requirement while staying within your price range.
User-Friendly Design
Often ignored, a platform’s ease of use can greatly improve its user experience. The tool should be easily adaptable for users with limited technical knowledge or prior experience. Also, the UI/UX should preferably allow people to navigate through the dashboard with minimum clicks.
Scalability
As your business grows or if you manage multiple clients, you’ll need software that scales with you. Check whether the tool allows for flexible expansion—such as adding team members or managing more accounts—and understand any associated costs.
Customer Support Quality
We recommend you do your research to find whether the platform you choose to work with have a responsive customer support. From initial setup to troubleshooting issues, a prompt and proficient support can enhance usability. You can refer to customer reviews of the tool from trusted review platforms to make an accurate judgement about the quality of support.
With these criteria in mind, you’ll be better equipped to select the right Twitter management tool for your business.
Why Do We Need Twitter Management Tool?
We’ve summed up all the vital information regarding Twitter management tools and how to select the right one for your business. But if you are unsure about the benefits using such a platform can bring to your business, let us shed some light on the issue.
Twitter management tools let us:
- Effortlessly handle multiple social media profiles from a single dashboard to save time and stay organized.
- Maximize your ROI with tools that combine powerful features and affordability for streamlined operations.
- Enable teams to work together efficiently with shared access, task assignments, and real-time updates.
- Minimize errors with automated scheduling, proofreading tools, and consistent content delivery.
- Plan, schedule, and optimize your social media calendar with clear workflows and strategic insights.
- Track key metrics and analyze campaign success with detailed reporting and real-time data.
- Connect seamlessly with other platforms and apps to enhance functionality and streamline workflows.
- Deliver professional results with timely updates and personalized strategies tailored to client needs.
Conclusion
Twitter is a platform that can grow your business in leaps and bounds if leveraged right. But the amount of dedication it requires can tremble even the most experienced marketers.
A pro Twitter management software like SocialPilot lets you manage a total of 9 platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok. It saves you time by automating tasks, helping you strategize effectively.
So, what are you waiting for? Activate your 14-day trial period and let SocialPilot work its magic.
Frequently Asked Questions
What is the best time to post on Twitter?
The best time to tweet is between 8-10 am and 6-9 pm. Posting early morning and late at night will also fetch you more engagement on Twitter.
How do you automate on Twitter?
You can automate posting on Twitter with the help of a tweets manager like SocialPilot. Just connect your account to the tool and draft your post. Schedule them at a befitting time, and you are done.
How many times a day should I tweet?
You should ideally share 5-20 tweets per day for better engagement.
Can you automate Twitter posts?
Yes, you can automate Twitter posts with Twitter automation tools like SocialPilot.
Is there a tweet limit?
The daily tweet limit is 2400 tweets, while the hourly limit is 100 tweets.
How long is a tweet limit?
The character limit of each tweet on Twitter is 280.
What are the best Twitter management tools?
The best Twitter management tools are
- SocialPilot
- TweetHunter
- Hootsuite
- Audiense
- StatusBrew
- CrowdFire
- Buffer
- Sprout Social
- Later
- Fedica
Which Twitter management tool lets you publish to and manage multiple Twitter accounts?
SocialPilot is a tool that helps you manage your Twitter profile completely. From scheduling, publishing, mentioning other Twitter profiles, deep Twitter analytics to adding GIFs to your tweets, SocialPilot does it all at the most affordable cost starting at just $30/month.