Whether you are a marketer, seller, or artist, Pinterest can be an excellent platform for all types of businesses to market your brand. However, it is a good strategy that can make or break your business. Here is a list of do's and don'ts for your Pinterest marketing strategy to get you started rightly with Pinterest!
Do’s of Pinterest Marketing Strategy:
Well, when it comes to marketing there is no compulsion for anything that you need to abide by. But, to get the best out of your marketing efforts, we have listed down a few do's which we recommend following.
1. Complete your profile:
First, complete your profile. Describe your business include relevant keywords that help you reach your target audience. Next, upload a profile picture. Be is a logo or your personal picture, make sure it a presentable picture! In addition, create minimum 10-12 boards and pin at least 9 pins on each board. This will give the board an active appearance and encourage the audience to explore your board.
2. Create Your First 5 Boards:
If you haven't started pinning yet, now is the time! Start with creating your first 5 boards related to the topics that your audience would love. Add a few pins to each board. For instance, you can create 5 boards that your audience loves or create 5 boards for things your audience feel difficulty in finding.
3. Use Secret Board to Save Content for Future:
It is always a great idea to pre-plan. Curate all the content you'll need and create a secret board. Next, pin an image to that board and add original pins URL in the caption. This way, you can go back and re-pin it publicly later. Think of this as a method of bookmarking your pins.
4. Have An Awesome Cover Photo:
Your cover photo is your first impression. It is the first thing a user sees when they visit your page. Make sure that it reflects what your page is about. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, don’t forget to optimize the Cover photos on Pinterest for each board. Last but not least, choose a high-quality image that is attractive and bright for your cover photo.
Maybe you don’t have a ton of Pinterest followers to start with. It's okay. Everybody starts with very few of them. The key to getting more audience is to engage with them! Direct messaging is an excellent option to go for it. You can reach out to people who have liked your posts, offer thanks to people who have repinned your images, set up group conversations to boost engagement on Pinterest.
6. Follow Your Competitors:
Find your competitors' Pinterest accounts. With a little research, you can discover out what they are actually doing on Pinterest and learn from their actions. So, if you follow your competitors, it is more likely that they'll follow your back! Also, cross-promoting and encouraging each other on platforms provides you a wider audience!
7. Share Blog Posts:
If you come across any interesting blog posts, you can always repurpose them as an infographic and share. It is using the same content but presenting it through appealing visuals. Just put in some more effort in crafting the visuals and you are all set to post.
PS. Don't forget to give credit to the author!
8. Join Community Board:
In simpler terms, it's a collaborative board that is owned by a single person and then adds more creators to post on the board. You can request to join the board, or if you own a community board, you can as well invite people to collaborate.
Try researching and joining community boards within your business sector. This way you will reach a highly targeted audience that you wouldn’t otherwise have access to. Also, It is a great place to find relevant content to pin to your boards.
9. Leverage Pinterest Analytics:
Measuring your efforts is the most important part. It helps you know what works for your audience better. Pinterest also has its own analytics platform. You can as well use various social media marketing tools to get a better insight into your Pinterest traffic.
10. Include Rich Product Pin to Your Site:
Rich Pins are Pins that include extra information right on the pin itself. They allow you to provide more information directly on a pin, making the pins more user-friendly. Rich pins drive more traffic to your website. All it takes a basic knowledge of embedding, schema.org, and Open Graph.
11. Focus on Image Quality:
Pinterest is all about visuals. Therefore, the more interesting the image you post, the more engagement you'll gain on Pinterest. Again, if you post high quality and attractive images on your blog posts, people will more likely to pin those as well.
12. Use Keyword in Your Descriptions:
Including relevant keywords and description helps the right audience reach you easily. Also, the description gives the visitors a brief about your subject and helps them understand your boards better.
13. Use Different Images to Link Back to Your Site:
Suppose you have an old blog post that you would like to promote on Pinterest and the original article doesn’t have a pinnable image. You easily fix this by uploading a Pinterest friendly image. Simply, click on “+” on your Pinterest page and select “Upload a pin”.
14. Pin Regularly:
Pinning consistently helps maximize exposure and customer engagement with your brand. You can take help of social media scheduling tools to plan and schedule your pins in advance. Scheduling your pins on Pinterest will ensure regular posting.
15. Cross-Promote across platforms:
If you have recently started using Pinterest, you should take advantage of other networks to grow your followers and increase social traffic. You can tweet/post about your new pin/board on various social media platforms. This is a great way to announce your presence on Pinterest to your already existing audience on other platforms.
Don'ts of Pinterest Marketing Strategy:
We want to keep you far far away from the pitfalls! So, here are a few things you'd want to avoid. Even if you create the most pretty visuals, but miss out on a few small things, you'll lose a very good opportunity to expand your reach.
1. Don’t Post Low-Quality Image:
As everyone knows Pinterest is a highly visual platform. Therefore, it does no good to post a poor quality image. Whether you pin your product or just something your audience would find interesting, post an attractive image. Most importantly, make sure anything you post represents your brand and d0es it well.
2. Don’t Ignore Group Board:
Group boards are community boards for invited members to pin on the same topic. Make sure that the boards you participate are well-curated, have a good number of active members and have active moderators who are quick to remove people who violate the spirit of the group board.
3. Don’t Just Pin Your Own Content:
You should not pin your own content always. This rule of thumb is important because you want to keep your content fresh and dynamic to keep your readers reading. Rather than just pinning your own content, pin content related to your business, interesting images, quotes and mix in your products and articles. Create a different board that covers your targeted customer’s interests. This will also allow you to feature your best products beside them.
4. Don’t be Inconsistent:
Above all else, your followers want something new from you every day. So, you need to pin consistently every day. You can use some social media automation tools that help you schedule pin images consistently.
5. Don’t Make Your Profile Hard to Find:
Add the relevant keyword to your description and keep your profile specific to your company so that everyone can search you on Pinterest easily. This way, more and more people can connect with you. Hence, you will increase your followers as well.
6. Don’t Leave Empty or Incomplete Boards:
No one prefers to follow or connect with you if you have an incomplete profile or empty board. This will affect the Pinterest marketing plan of your brand. So, if you don’t have enough content to pin on board regularly, you can always use a secret board and keep pinning to it. When you have enough pins you can share them one by one according to your requirements.
7. Don’t Forget to Add Pin it Button to Your Site:
Undoubtedly, Pinterest makes it easy to add a social share button to your website. This makes it easier for users to share your images and you can also more easily control what images from your site are shared.
8. Don’t Use Too Many Hashtags:
Most importantly, do not use too many hashtags in your pin description of your profile. Consequently, hashtags on Pinterest do not work the same as they do on Twitter or Instagram. So, use hashtags effectively in social media marketing, and most importantly, keep them relevant.
9. Don’t Pin Anything and Everything:
Don’t make this mistake because pinning everything and anything clutters your pinboards. Disjointed pins can make your boards look unorganized and lack any kind of theme. Pinterest surfers like content to be organized so that they can easily find what they are looking for. Don’t be afraid to pin interesting content your audience would enjoy, but try to keep them connected to your business.
10. Don’t Pin All Your Pins into One Board:
Instead of pinning all images into one board, you need to pin images into a different board. This way your board looks appealing and attractive and you will get more followers on your board. Again, organization is the key. Finally, consider organizing them according to a theme or main idea for each board.
Now it’s Your Turn!
To conclude, are there any other do’s or don’ts that I forget to mention in this blog? I would love to know what I have missed. Share your views in the comment box below.