Best Times to Post Reels on Instagram to Get Better Engagement

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by Ashley

Instagram is a great way to share your life with friends and family, but what’s the best time to post reels on Instagram to get the best engagement? There are a lot of factors to consider, but here are a few tips to help you get the most out of your Instagram posts.

Best time to Post on Instagram: Why does it matter?

There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on your audience and your goals. The reason you want to really focus on the correct time to post is exactly the same reason you wouldn’t phone your mum at 2 am in the morning. People are active at certain times during the day, and if you want to get the best engagement from them, you need to post when they are active.

Key factors while choosing the best time to post on Instagram

Reason for Posting

Why would you want more engagement? The more engagement you have, the better your post will do. As people engage with your post algorithm, they will detect that people are interacting with your post, and deem it as good content. Good content gets shown to more people. As more people see your post, it increases the opportunity for further interactions, which in turn makes the content reach even more audiences. This process then repeats, and ultimately, your post goes viral. If you want more engagement on your Instagram Reels to drive more traffic to your website, not only do you need great content, but also you need to post at the correct times.

Days of the Week

There is no definitive answer when it comes to the best days of the week to post on Instagram Reels. However, some general tips can be followed to help you increase your chances of engagement.

First and foremost, consider your audience and when they are most active on Instagram. If you are targeting a younger audience, for example, they may be more active during the week after school or work.

In addition, consider the type of content you are posting. If you are posting creative or humorous content, you may do better on days when people are more likely to be in a good mood, such as Fridays or weekends.

Finally, keep in mind that the best time to post may vary depending on your location. If you are in a different time zone than your target audience, be sure to adjust your posting schedule accordingly.

With all of this in mind, experiment with different days and times to see what works best for you and your audience.


When trying to determine the best time to post reels on Instagram, it’s important to consider your competitors. Take a look at when they’re posting and see if you can identify any patterns. If they’re consistently getting more engagement than you, it might be worth considering posting at the same time.

Time Zones

The time zones of your audience are one of the most important factors to consider. If you have a large following in a specific time zone than the one you are in, consider posting when that time zone is most active. If you want to reach a wider audience in another time zone, consider posting during peak hours for that time zone.

Keep in mind that you may get more engagement if you post when your followers are most active, even if that isn’t during traditional peak hours.

Frequency of posting

If you’re looking to get better engagement on your Instagram Reels, one of the key factors to consider is the frequency of your posts.

While there’s no magic number of posts per day or week guaranteeing success, posting regularly is important to keep your audience engaged.

If you’re just starting out, aim to post at least once a day. As you build up a following, you can experiment with posting more or less frequently to see what works best for your audience.

In general, it’s best to avoid posting too often rather than not posting enough. Consistency is key when it comes to building a successful Instagram Reels strategy.

But making quality content while being consistent can be a heavy task. How can you maintain your posting pace while cooking up good posts?

Well, you can use the help of social media scheduling tools like SocialPilot to schedule your posts in advance. This way you can plan out your posting frequency that suits your audience and optimize your content strategy for Instagram.

Here’s a view of SocialPilot’s post scheduler:

Schedule your Instagram Reels


Depending on your industry, your audience may vary quite significantly, so it’s difficult to just have an ‘always post on a Tuesday at 3 pm rule. For example, industries in which most of the staff work during the night are going to respond to different hours than those that work during the daytime.

Audience Demographics & Routine

Understanding your audience and when they are most active on social media can help you determine the best time to post for engagement.

Some factors to consider when choosing the best time to post reels on Instagram include:

  • Your audience’s location: If your audience is mostly in the same time zone, consider posting during peak hours for that time zone.
  • Your audience’s age: Younger audiences tend to be more active on social media during after-school hours and in the evening, while older audiences may be more active during the day.
  • Your audience’s interests: If your audience is interested in a specific topic, consider posting content related to that interest. Post when they are most likely to be online searching for information on that topic.

Ultimately, the best time to post reels on Instagram will vary depending on your audience and goals. Experiment with different times and days of the week to see what works best for you and your business.


It is important to consider the algorithm when trying to determine the best time to post reels on Instagram. The algorithm is always changing, so it is important to be aware of how it works in order to get the most out of your posts.

Here are a few things to keep in mind when considering the algorithm:

  • The algorithm favors new content, so it is important to post regularly.
  • The algorithm also favors content that is engaging, so make sure your Reels are interesting and interactive.
  • The algorithm gives preference to content from accounts that people interact with frequently, so make sure to stay active on your account and interact with your followers.

How to find the best time to post on Instagram?

Use Creative Templates

Using creative templates can help you get better engagement from your audience.

You can easily add text, music, and other effects to your video when you use a creative template. This makes it more engaging and entertaining for your viewers. Additionally, using a template can help you save time when creating your videos.

You can also use analytics tools to track when your videos get the most views and engagement. Look for the templates that perform the best with your audience, although don’t always use the same one.

A/B Testing

If you want to find the best time to post reels on Instagram to get better engagement, you should consider A/B testing. A/B testing is when you create two versions of something and test them out to see which one performs better. To do this, create two versions of your reel – one with a caption and one without – and see which one gets more engagement.

To do this, you would need to post both versions at different times and then track the engagement (likes, comments, shares, etc.) on each. After a few days or weeks, you should have a good idea of which version performed better, and you can then adjust your posting schedule accordingly.

Analyze the Past

If you want to find the best time to post reels on Instagram, you need to analyze your past posts. Look at when you got the most views, the most likes, and the most comments. Try to post at similar times to when you got the most engagement in the past.

With SocialPilot, you can monitor and analyze how your audience behaves. Our analytics feature helps you understand your Instagram Business post-performance by providing you with in-depth analytics reports.

Instagram Reel

With individual sections for Reels, Posts, Profile, and Stories, you can understand and forecast the larger picture of all your marketing activities on Instagram.

Schedule and analyze posts with SocialPilot to never miss out on an opportunity:

Rather than figuring this all out manually and coming back to your PC or phone at exactly the right time – simply use SocialPilot. SocialPilot allows you to be in sync with your competitors, audience, and past posts so you can know immediately when is best to post your content to Instagram Reels.

The Reels analytics feature also provides you with in-depth insight into the number of videos, reach rate, video views, and more. Gain insights into your Instagram Reels performance like never before and use it to your advantage while scheduling your next reel from SocialPilot.

Summing It Up

If you’re looking to get better engagement on your Instagram reels, the best time to post is when your audience engages! Use SocialPilot’s available features to make identifying these optimal times easy, and schedule your content in advance.

Frequently Asked Questions

🌟 What is the best time to post reels on Instagram to get better engagement?

There is no one specific "best time" to post Instagram Reels, as the best time to post will vary depending on the content, audience, and other factors. However, some general tips for posting Instagram Reels include posting during popular times (e.g., during the morning or evening hours), targeting niche audiences, and optimizing for engagement.

🌟 How often should I post on Instagram Reels?

More often is better (assuming its all original content), but try and post at least once a day

🌟 What kind of content performs well on Instagram Reels?

Try to pick engaging content, your personal take on a subject from an angle people aren’t used to, or something that requires a user to leave a comment.

🌟 How can I get more views and engagement on my Instagram Reels?

The more you can get users to interact with your content, the more people it will be shown to. Ultimately you want that viral marketing effect.

🌟 What are some tips for creating successful Instagram Reels?

The easiest way to see what performs well in your niche is to look at your competitors. See what is performing well for them and mimic (not copy) them.

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Ashley is the founder of, a site specializing in software tools and digital marketing. He’s made it his mission to help people optimize their workflows and not waste time on stuff that simply doesn't work. He’s gone through the pain, so he advises people and their businesses on how to glide forward without any technical problems effortlessly.

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