In September 2017, Instagram reported that it has 800 million monthly active users. It’s hard to believe that the platform, which was launched in 2010, has gained popularity akin to Facebook. The platform’s visual appeal has earned it a place in the social media sphere. It is popular especially among young adults.
Instagram has presented you with a hub where you can create a visual identity of your business. Whether it’s about increasing engagement with the audience or driving sales, businesses are considering using Instagram to achieve their goals.
If you haven’t tried Instagram marketing yet, here’s why it’s time for you to get cracking:
Why is Instagram important for you?
One of the fastest growing social networks, Instagram allows a brand to showcase its products and stories to create a community of fans and customers. Most importantly, it is the most effective brand-building platform for every type of business.
Pictures are equal to a thousand words and Instagram is a platform which translates this phrase into reality. Hence, it proves to be really effective in harvesting the audience’s attention. In fact, visual content is a great way to build a connection with your customers. More than 40% people respond better to visual information than just text.
So, if you are not on Instagram, you are missing a very good social media opportunity to uplift your brand’s image. Therefore, don't miss the chance to build and share your brand with the Instagram community.
Check out some statistics and facts that prove its importance:
- Instagram offers brand engagement that is 25% higher than all other social networks.
- 96 % US fashion brands are using Instagram.
- Photos generate 36% more likes than videos.
- Post with at least one hashtag get 12.6% more engagement on an average.
- Post tagged with a location receive 79% higher engagement.
- 60% users admit to have learned about a product or service on Instagram.
- An average Instagram user spend 257 minutes on the app.
Creating a marketing strategy for Instagram
Now that you are convinced about Instagram’s ability to push your marketing efforts, let’s talk about creating a marketing strategy for it. Instagram has its own unique features and hence, what works on other social media platforms might not work here. You need to create a different marketing strategy for it.
Who do you wish to target?
Scan Instagram for the kind of content which is relevant to your brand. Make a note of the people who’ve reacted to or engaged with this content. These people are your target audience. If this method doesn’t work for you, here’s another one. Observe and follow various trending hashtags on Instagram. Fill different categories like age, location, gender, income, interests, motivations etc. based the kind of users you wish to target. Check out profiles of people who are following hashtags relevant to your brand. You can also observe your competitors’ followers.
What are your competitors doing?
Observing your competitors’ Instagram accounts will give you some great insights in terms of what works and what doesn’t work. Make a note of their:
- Hashtags (including the most popular ones)
- Posts with the highest engagement
- Frequency of posting
This will help you determine the kind of content you should include in your strategy.
While you start thinking about using your competitor’s Instagram tactics, also add some ideas of your own. Remember, Instagram is a platform where uniqueness is both acknowledged and appreciated.
What will your editorial calendar include?
Editorial calendar is great way of organizing your marketing efforts and ensuring that you don’t miss out on any opportunities. Hence, make a list of all events, product launches etc. so that you can create content around them and post them in a timely manner.
Also ensure that your editorial calendar includes content in all the formats available on Instagram:
Managing your Instagram marketing effectively
Now that you have a marketing strategy in place, it’s time to manage it effectively. In today’s tech-enabled world, it makes sense to have and use tools to manage your marketing processes. And given the number of social media accounts you’ll be tracking, a marketing tool is a necessity.
SocialPilot is one such tool which is designed to help you at each stage of a marketing process:
- Content suggestion and curation
- Setting a social media calendar
- Uploading posts in bulk
- Monitoring multiple accounts
- Analyzing your social media performance
How SocialPilot works for Instagram?
To get started on using your Instagram account with SocialPilot, just follow the steps outlined below:
1. Connect Instagram account to SocialPilot
Log in to your SocialPilot account (or sign up for one). Once you have logged in, click on ‘connect account’ from the sidebar. Just like other social media networks, click on "reminder for Instagram" icon to add Instagram account. It will open a small pop-up asking for a username. Add your Instagram username.
2. Create post:
Just add the text and select your Instagram account. Also, select an image for the post from your system. If you are sharing an article from another website, you can select an image from the article. Click on "add to queue" or "schedule" button. And you’re done creating your post!
Note: Since Instagram is not providing the public API to post in their platform, that is the reason we are introducing "reminder" feature. Since Instagram requires posts to be published through its mobile app, you need to have both the Instagram app, as well as the SocialPilot mobile app to publish to Instagram. Therefore, you can download it on the iTunes App Store or the Google Play Store.
3. Get push notification on mobile device:
On your scheduled post time, you will get a push notification from us on your Android or iOS device. First, tap on the push notification on your phone to be directed into the app. Next, review the post and when you are ready to publish it, tap to open it in Instagram. Lastly, make sure you log into the Instagram account you wish to publish to.
Once in the Instagram app, you can filter the image, tag users or add a location. The caption you composed in SocialPilot for this image will be copied to your device’s clipboard. Paste this content in the caption field.
4. Share on Instagram:
Finally tap ‘share’ to publish your post on Instagram.
And it’s a wrap!
In conclusion, we hope you are excited to get started with Instagram + SocialPilot today!
If you have any tips, suggestions or advice about Instagram marketing, do tell us in the comments section below.