Social Media Engagement

How To Use Hashtags Effectively In Social Media Marketing?

Picture of Jimit Bagadiya

by Jimit Bagadiya

Hashtags are a crucial part of the social media calendar. For more than a decade, marketers have been leveraging hashtags for numerous reasons, such as:

  • Hashtags are a great way of labeling and finding social media updates.
  • They make your content discoverable and allow you to find relevant content from other people and businesses.
  • They also allow you to connect with and engage other social media users based on a common theme or interest.
  • Hashtags can increase awareness, getting your content seen by more people than just followers, and increase your social shares.

Hashtags are a brilliant source to increase traffic on Twitter, Instagram, and other social media platforms.

By simply incorporating #hashtags into your social media content, you can expand your reach and increase your audience.

Therefore, knowing how to use a hashtag is fundamental to your success on social media. Here you can find seven innovative ways to use hashtags in social media marketing.

But we have something more exciting! Our Free trending hashtag calendar kit is a one-spot destination for your 2021 Hashtag calendar. It contains; In-depth knowledge of social media marketing hashtags, 2021 calendar with holidays and hashtags, and content ideas + free design templates for the whole year. Never miss out on exciting upcoming holidays or national holidays again.

Coming back to the 6 ways to effectively use #hashtags for your social.

1. Keep it simple and relevant

When choosing a hashtag for your 2021 holiday calendar, it is essential to make sure that you pick something that people are searching for and can easily remember.

There are lots of hashtags scattered in the social media universe. Using a hashtag that is long and difficult to spell or pronounce will probably not give you a good result. However, an unclear, never-used, or generic hashtag will also not get the results you want.

Your hashtag should be short, precise, and simple to spell. It should give your audience a clear idea about the topic of the conversation.

The key is finding out topics that are relevant to your audience. You need to find the hashtags that are already being discussed and pertinent to your content and company. Social media hashtags help categorize your content, let people follow a trend, and even help you engage with a community.

2. Utilize trending hashtags

A trending hashtag is a hashtag that has become very popular. You must have heard people talking about what’s "trending now.”

Sometimes, it refers to the hashtags currently popular or is the most talked about at a particular time. Often, popular hashtags are centered on the major news topics of the world. When you see a trend that relates to your business, engage in it by using that tag.

Using a trending hashtag in your content update can get your message seen by a much larger audience. More and more people can see your updates rather than just your fans and followers.

Also, a trending hashtag is a great way to increase a brand’s visibility. Before you use a hashtag in your social media post, make sure it adds value to your existing conversation. If your post does not add value, it is likely to be ignored and lost in an ocean of posts.

If you have a genuinely informative post, more and more people will re-share it, increasing your overall brand awareness. Make use of the best social media automation tools to automate your posts with hashtags on social. Refer to the national day calendar or any holiday calendar 2021 to plan branding campaigns to get more traction. After all, consistency is the key!


How to use trending hashtags?

  1. Be the first to use trending tags to get more exposure for your content and brand.
  2. Find trending Twitter and Instagram hashtags.
  3. Use Hashtag analytics & monitoring sites, such as, Trendsmap, Hashtagify, etc.
  4. Use niche-trending hashtags to connect and build relationships with your targeted market.

3. Don’t overuse hashtags

Hashtags are an essential part of social media strategy. They give your brand more exposure so you can spread the word about your product to a massive audience. Besides, when you use it multiple times on different channels, people will easily remember your hashtag.

However, each social media platform has its own befitting hashtags frequency and crossing it might lead to lesser engagement. In fact, using 10+ hashtags can reduce engagement by 68.2%, as inferred from the Social Baker study.

  • Twitter: Because of character count restrictions, please don’t use more than 2 hashtags per tweet for best engagement.
  • Facebook: Use 2 hashtags on Facebook; try one popular hashtag and one custom hashtag for your brand.
  • Instagram: It allows up to 30; however, keep it to no more than 9 per post for better engagement.
  • LinkedIn: There is no constraint on the usage of hashtags. But it has been recommended to limit it to a maximum of 5. Otherwise, LinkedIn Algorithm could mark your posts as spam.
  • Pinterest: Use 2 hashtags on Pinterest to help pinners to find relevant content.
  • TikTok: Use 4-5 hashtags on TikTok to boost your reach on the platform.

Check the respective social media platform to ensure that your hashtag isn’t used for the wrong reason. Also, ensure that you don’t choose a hashtag that can be interpreted negatively, or another brand uses the hashtag specifically for their promotion.

When you use hashtags correctly, they help create online conversation, increase brand awareness and increase your sales. So keep your audience in mind while figuring out the best hashtags.

See if other people are using it and what they are saying. Say you want your tweet to stand out, then tweeting on a negative hashtag might not be the best way to do it. So it's better to research and save yourself from any unprecedented faux pas.


You can also use Twitter analytics tools to determine which hashtags worked the best for you and which ones didn't.

5. Be specific and unique:

As a marketer, you want to reach your community using a hashtag, especially during special events and Twitter chats.

However, if you want others to join in on the conversation, you need to engage the audience by using unique hashtags. You can’t use generic hashtags, such as #marketing or #seo, and expect people to retweet your post.

Nowadays, people incorporate unique, trending, and branded hashtags with better social media marketing tips to get more engagement on their social updates.


Undoubtedly, hashtags are a powerful tool for brand marketing on social media. For getting great results, you need to use a hashtag that is carefully selected and tactically utilized.

Although the uses of hashtags differ depending on the channel, you can increase their performance by following the best practices. As a marketer, you also need to stay updated on social media’s ever-evolving features and constantly changing user preferences. Every new year brings innovations and new features. Try to be proactive and keep yourself well informed.

6. Create brand engagement:

Hashtags have the fantastic ability to connect your brand with many famous and incredibly visible topics.

Use of the right hashtags will drive new viewers to your social media and allow you to engage with them. When you use hashtags carefully, it helps you expand your reach to targeted users and improve customer relations. The more comfortable your followers feel with your brand, the more likely they are to interact with you on social media.

You don’t want to ignore them, but it’s not necessary to use hashtags while conversing with your followers. Also, you don’t need to use a hashtag in every post either.

However, it is vitally important to remember that you should not use hashtags while responding to someone. Whether it’s a re-tweet or a reply, avoid using these characters when they are not required.

Keep the marketing to your posts and out of your customer dialogue.

Adding keywords within your hashtags isn’t enough to enhance your online presence. You need to ensure your hashtags are conversational and unique. This effective use of hashtags plays an essential role in an effective social media marketing strategy for your brand.

Also, growing engagement requires consistency. You got people hooked by leveraging the trending hashtags; now, you advance that relationship with more relevant posts at more appropriate times.

But for a busy marketer, Consistent social media posting can be an oxymoron without the support of a social media scheduling tool like SocialPilot. 

SocialPilot enables you to visualize your whole social media calendar plan inside its calendrical view and lets you effortlessly schedule posts for every trending hashtag well in advance. Using SocialPilot will leave a lot of time in your hand to plan other marketing activities.

Experience it yourself - Start your free trial today.

Frequently Asked Questions

🌟 What is a hashtag?+
🌟 Do hashtags increase followers?+
Picture of Jimit Bagadiya

Jimit Bagadiya

Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.

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