60+ TikTok Statistics That Are Game Changing in 2025

If there’s one platform that’s rewritten the rules of digital marketing, it’s TikTok.

What started as a space for lip-syncs and dance trends has quickly evolved into a powerhouse for brand discovery, storytelling, and customer engagement. From creators launching product empires to businesses building loyal communities one short video at a time, TikTok has become the go-to playground for serious growth.

But here’s the deal: thriving on TikTok isn’t just about hopping on trends—it’s about understanding the data behind what really works.

That’s why we’ve put together this ultimate list of 60+ TikTok statistics—so you can get behind the curtain and make smarter, faster, bolder moves on the platform.

Let’s jump in and decode the numbers shaping TikTok in 2025.

TikTok Demographics Statistics

Before you create your next viral hook or hashtag challenge, it’s crucial to understand who you’re talking to. Because TikTok isn’t just one audience—it’s a melting pot of generations, cultures, and communities scrolling with purpose.

From Gen Z trendsetters and Millennial shoppers to surprisingly active Gen X and Boomer audiences, TikTok’s user base is more diverse—and more valuable—than most brands realize.

In this section, we’ll break down who’s on TikTok, where they’re from, and how their behavior is shaping what content gets seen, shared, and saved.

Let’s uncover the real faces behind the For You page.

1. TikTok reached 1.5 billion users globally, with 170 million monthly active users in the United States.
2. TikTok is available in over 154 countries. 
3. Around 543 million TikTok users – making up 36.20% of the global audience – are between 18 and 24 years old.
4. 33.90% are within the range of 25-34 age.
5. 51.17% of TikTok’s monthly active user base is located in Asia-Pacific, Middle-East, and Africa regions.
   
6. Among weekly TikTok users, 55% users are female and 45% are male, indicating a higher engagement from women on the platform.
7. As of February 2025, 14.1% of TikTok’s global users are women aged 18-24, while 16.6% are men.
8. As of 2025, the US has the largest TikTok audience with 135.79 million users engaging with the popular social video platform. Indonesia has 107.7 million users, and Brazil has 91.75 million users on TikTok watching short videos.
9. 58% of consumers have profiles on TikTok, and 82% of Gen Z uses TikTok.
10. 1 in 4 TikTok users are under 20 years old.

Sources: Analyzify, SEO AI, Wallaroo Media, Mastermind Behavior, Backlinko, Global Age Distribution Statista, Monthly Unique User Statista, Exploding Topics, Omnicore

TikTok Usage Statistics

From morning scrolls to late-night rabbit holes, users are diving into content like never before. Whether they’re binge-watching creators, searching for DIY hacks, or just vibing to the latest audio trend, the app has become a daily habit millions can’t quit.

But what does that look like in action?

This section breaks down how often users open the app, how long they stay, and how their behavior reflects TikTok’s grip on global attention spans.
Because when it comes to platform power—usage is everything.

11. TikTok is expected to reach 2.35 billion users by 2029.
12. TikTok is the most downloaded app with 773 million Downloads. 
    
13. Over 900 million users used TikTok every day.
14. A user spends an average of 58 minutes 24 seconds on TikTok every day.
15. The average person spends 23 hours 30 minutes on TikTok each month in 2022.
16. 22% of US teens spend 2-3 hours a day on TikTok.
17. Americans spend 32% of their social media time on TikTok.
18. TikTok is the 5th most-used social network globally.
19. 23.5 billion videos were already uploaded.
20. TikTok saw a global growth rate of 115.76%.
21. Douyin, TikTok’s sister app, has 766.5 million monthly active users.
22. 80% of TikTok users say they use it to “look for funny or entertaining content”.
23. 44.9% of TikTok users say they use it to “follow or research brands”. 39% said to “keep up to date with news and current events”, 17% to “message family and friends”, 39.4% to “post or share photos or videos”.
24. The average TikTok session duration is 5 minutes 56 seconds.
25. The average TikTok user opens the app around 344 times a month.
26. Every day, TikTok has over 1 billion video views, which is about 41.67 million views per hour, approximately 694,444 views per minute, and 11,574 views per second. 
27. There are 450 songs in TikTok that have crossed 1 billion views.
28. In 2025, the number of TikTok users worldwide is expected to rise by 4.2%.

Sources: Worldwide User Statista, Kobiton, Exploding Topics, Backlinko, Charle, House of Marketers, Douyin Statista, Adam Connell, Send Short, Analyzify

TikTok Engagement Statistics

Whether it’s likes, shares, duets, comments, or the addictive save-for-later, TikTok thrives on interaction. The platform doesn’t just spark attention—it invites participation. And for brands, creators, and marketers, engagement is the real currency.

In this section, we dive into how users interact with content and creators—what they click, what they comment on, and what makes them stick around.

29. TikTok platform has an average engagement rate of 4.07%.
30. TikTok maintains an average engagement rate of 2.5% per post by following count.
31. Educational accounts currently top the engagement chart at 9.5%, with the food and drink industry at 6-8%. 
32. TikTok Influencer engagement rate is higher in the Sports and Fitness Industry with 18.36%.
    
33. Creators lead the way in engagement, with an impressive 11.29% engagement rate.
34. Beauty & Personal Care Accounts have the highest reach of 3.01%.
    
35. 41% of users have uploaded a video reacting to another video.
36. 63% of users follow at least one new user per month.
37. 43% of total TikTok users have uploaded a duet.
38. 54% of users have commented on a video.
39. Over 90% of devices using TikTok globally are Android.
40. The average engagement rate on posts by TikTok business accounts is 7.8%.

Sources: Brandwatch, House of Marketers, Sprout Social, Tekrevol

TikTok Business Statistics

Behind the viral dances and trending audio lies a platform that’s quietly transforming the way businesses grow.

TikTok has become more than just an entertainment hub—it’s now a powerful engine for brand awareness, product discovery, and customer connection. From startups to global enterprises, companies are leveraging its algorithmic reach and community-driven content to create real business impact.

In this section, we’ll explore the numbers that matter most to brands—revealing how TikTok is shaping strategies, influencing purchases, and delivering returns in a way few platforms can match.

Let’s take a closer look at how business gets done on TikTok.

41. TikTok made $23 billion revenue with 80% coming from advertisement.
    
42. TikTok made $10 billion revenue in the US.
43. There are 7 billion businesses on TikTok in the US.
44. There are 225,000 business brands on TikTok.
45. TikTok made $14.7 billion for small and medium-sized businesses, with an addition of $24.2 billion in total economic activity.
46. Businesses allocate 15% of their marketing budgets to TikTok.
47. TikTok’s US operations supported $8.5 billion contribution to their GDP, and $2 billion in taxes.
48. 81% of TikTok users say the platform introduced them to something they didn’t know they liked.
49. TikTok ranks 4th for marketer ROI confidence.
50. 62% of TikTok users say brands should learn from comments to understand their audience.

Sources: Business of Apps, Backlinko, Business Dasher, Hootsuite

TikTok Ads Statistics

Ads don’t interrupt the scroll—they blend right in. They entertain, educate, and sometimes even go viral. It’s where short-form creativity meets serious ROI, and brands get a chance to become part of the culture, not just the algorithm.

In this section, we break down what makes TikTok ads tick—from performance metrics to creative trends—so you can stop guessing and start converting.

51. TikTok’s ad revenue worldwide is expected to reach $331.1 billion in 2025, with a 40% increase from 2024.
    
52. The US TikTok ad revenue is expected to reach $9.5 billion in 2025, a 22.9% annual increase.
53. Total potential reach of ads on TikTok is 1.5 billion adults.
54. TikTok advertising audience data says that North America has 149 million users, followed by Central America with 114 million, Caribbean with 14 million, etc.
55. TikTok traffic campaigns have 67% of clicks.
56. The average CPC across all ad campaigns is $0.22. 
57. Video view campaigns have $6.08 CPC.
58. Over 11% of all households in the US made a purchase at a TikTok shop.
59. Brand advertising recall on TikTok increased by 27% when partnered with an influencer.
60. 39% of purchases made are influenced by the TikTok platform.
61. 14% of shoppers are more likely to engage with the brand online.
62. TikTok has the highest in-app purchase revenue in the world at $189 million.
63. 25% of TikTok users are unique to the platform.
64. Millennial TikTok users are 2.3x more likely to create a post and tag a brand.
65. #FYP is the most popular hashtag on TikTok with 45 trillion views globally.

Sources: Oberlo, Data Portal, Metricool, Social Shepherd

Conclusion

From explosive engagement to global reach, the platform is rewriting what success looks like for brands, creators, and agencies alike. But riding the TikTok wave takes more than just trending sounds and lucky guesses—it takes strategy, consistency, and smart tools.

That’s where SocialPilot comes in.

Whether you’re managing one account or juggling many, SocialPilot helps you plan, schedule, and analyze your TikTok content like a pro—without the chaos. It’s built for teams, made for scale, and designed to keep your brand in rhythm with what’s trending.

TikTok is moving fast. So can you.