What's the difference between Later and Hootsuite?

The main difference between Later and Hootsuite is the drastic price gap. Later starts at only $18, while Hootsuite charges $99 for the same. On the other hand, Later supports fewer social platforms than Hootsuite. These factors have led to a difference in their target audiences as well. Hootsuite is better suited for large professional teams and enterprises, whereas Later is for solo entrepreneurs and small businesses.

Do people still use Hootsuite?

Millions of people still use Hootsuite as it is one of the most famous social media management tools. However, due to its high prices, smaller businesses and agencies are turning to more affordable and effective Hootsuite alternatives.

Why use Later scheduling?

Later is a social media scheduling and comprehensive management tool which helps marketers reduce the time and effort spent on handling multiple accounts. Scheduling with Later helps centralize the social posting for several social media platforms into one intuitive dashboard. It also has an AI caption writer for Instagram and a link-in-bio tool to strengthen Instagram marketing.

What are the cons of Hootsuite?

The most significant con for Hootsuite is its extravagant prices. The tool is relatively unaffordable for smaller businesses, with its agency plan costing $739 per month. Also, the UI of Hootsuite takes a lot of effort to decipher as it is often described as cluttered and confusing.

Is Later not free anymore?

Later still has a free plan, although with limited features. Under this plan, only one user can operate the tool, and they get a single social set meaning one account from Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok. Only 30 posts can be scheduled from each profile at a time.