Is Sprout Social better than Hootsuite?

Hootsuite and Sprout Social are multifaceted social media management tools with a bunch of diverse features, including scheduling and publishing, analytics, social inbox, and team collaboration. From a pricing perspective, Sprout Social comes at a lesser cost than Hootsuite for its Agency plan. But both tools are quite overpriced for smaller businesses and marketing agencies.

What are Sprout Social and Hootsuite?

Sprout Social and Hootsuite are both diverse social media management tools that automate your content scheduling activities, monitor their performance, and much more for multiple social accounts simultaneously.

Why is Sprout Social better?

Sprout Social is a close competitor of Hootsuite but offers better pricing at its business-level plan. But it is not suitable for smaller brands and solopreneurs. Also, it has a browser extension, URL shortener, and support for Instagram's first comment, which is lacking in Hootsuite.

Do people still use Hootsuite?

Of course, people still use Hootsuite. As it has been in the social media marketing business for the longest time and has a loyal customer base, it's still an industry leader. However, due to frequent and unreasonable price-hikes, many users have migrated to more cost-effective tools like SocialPilot. It provides all the features Hootsuite does and more at a fraction of its price point.

Who is Hootsuite best for?

Hootsuite is best suited for enterprise-level or large businesses which require an all-rounded social media management solution with a capacity for unlimited posting and elaborate team and client workflows.