Agorapulse vs. Later: Which is the Ideal Tool for You?

Agorapulse vs. Later: Which is the Ideal Tool for You?

Agorapulse vs. Later

Overview

Agorapulse comes with an efficient scheduling system, allowing users to schedule all forms of content across various social media platforms. This eliminates the need for users to post on each social channel separately.

What sets Agorapulse apart from its competitors is its exceptional social listening capabilities. The listening feature enables users to monitor specific keywords, industry trends, campaigns, and even online competitors’ activities.

Apart from scheduling content, Later offers a diverse range of features to assist users in enhancing their social media presence. These features include content creation, hashtag suggestions, analytics, and reporting.

Later enables users to upload, preview and edit their content before publishing. Overall, Later is one of the powerful social media marketing tools that provides various features to help users optimize their social media marketing efforts and expand their online presence.

Best Suitable for

Agorapulse

Agorapulse

Start with $69

Agency, Small Business, Enterprise

Later

Later

Start with $40

Influencers, Small Business

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

As per user ratings, both Later and Agorapulse are equally liked by users for their ease of setup.

Although if we compare Agorapulse vs. Later in terms of overall rating, Later outperformed Agorapulse with a higher overall rating. When it comes to ease of use, Later takes the lead over Agorapulse with a smaller margin.

Moreover, when it came to the quality of customer support, Agorapulse was rated significantly higher than Later.

Note: SocialPilot is one of the popular alternatives to Later and Agorapulse that is preferred by users for its ease of use and setup.

Herein is how Later, Agorapulse, and SocialPilot compare to each other in terms of customer experience and user rating.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Number of Reviews 865 283 621
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
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Quick Comparison – Agorapulse vs. Later

To make a quick and fair comparison between Agorapulse vs. Later, we need to compare all their offerings.

Starting with pricing Later is much more cost-effective than Agorapulse. Later charges almost half of Agorapulse’s monthly fees to manage a higher number of social accounts than Agorapulse.

Later also offers a higher team member capacity, whereas Agorapulse will charge you on per user basis. Both Hootsuite and Agorapulse support the most popular social channels, except for Google My Business and YouTube, which is only available on Agorapulse.

Additionally, Later does not offer competitor tracking, which is an essential feature for agencies and businesses. When it comes to customer support, both Agorapulse or Later offer only email and chat support.

Note: It’s worth noting that SocialPilot offers better customer support to its clients at a much more affordable price, making it a great alternative to Agorapulse and Later.

To make a clear comparison, the table below provides a detailed insight into all primary capabilities of Later vs. Agorapulse with SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $69/Month $40/Month $30/Month
Number of Accounts 20 36 30
Number of Team Members 1 6 6
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization German, English, French, Portuguese, Spanish English, Spanish, French, German, Japanese German, English, French, Portuguese, Spanish
Support Priority Email & Chat Support Email & Live Chat Email, Chat, Social Media, Phone
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Reviews

Positive

  • Agorapulses' well-designed dashboard offers insightful analytics and data. With this feature, users can track the performance of their social media campaigns and make informed decisions based on the data.
  • With the ability to schedule posts for multiple clients' social media accounts from a single platform, Agorapulse helps streamline your workflow and increase your productivity, making it an ideal solution for small business owners.
  • The integration of social listening is a major advantage. By monitoring all mentions from one place, Agorapulse streamlines the process of tracking online conversations and helps ensure that no opportunity for interactions is missed.

Negative

  • The lack of control over linking images and URLs in Agorapulse can be a drawback for users, as the URL is automatically linked to the thumbnail image and cannot be separated.
  • The maximum image size permissible in Agorapulse is very low, limiting the ability for users to upload high-quality images and thereby effectively showcasing their content.
  • The lack of ability to save tags/mentions of other organizations in Agorapulse can make it difficult for users to tag and engage with other businesses and profiles efficiently.

Positive

  • The scheduling feature in Later allows for effortless scheduling of posts up to a month in advance, making it convenient for efficient content planning.
  • Later's ability to monitor all forms of communication, including direct messaging and comments, offers complete oversight and improves overall communication management.
  • The integration of a suggested hashtag feature in Later saves a significant amount of time during the publishing process on Instagram, providing a convenient and efficient solution for hashtags.

Negative

  • One disadvantage of the story scheduling section in Later is that it can be confusing and difficult to understand. Despite potentially being a matter of personal learning, it has not been a straightforward experience for the user.
  • There is an absence of a feature to obtain feedback or approval from clients in Later, causing significant dissatisfaction. This can lead to miscommunication and added difficulties in collaborating.
  • The hashtag function in Later has the tendency to suggest hashtags within the topic. However, some of these recommendations can become irrelevant, so the user must be cautious when using the suggested hashtags to avoid any unwanted content.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
  • Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.

Negative

  • Users have reported that accounts may occasionally become disconnected, resulting in failed scheduled posts. However, it is a simple process to reconnect the account and reschedule the post, as all posts get saved.
  • Some users have noted that specific posts require follow-up actions, such as importing them into Instagram and manually posting when they appear in the schedule. While this process may be necessary for particular posts, users find it frustrating.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.

Pricing – Agorapulse Vs. Later

If you are making a purchase decision, comparing the subscription plans of Agorapulse vs. Later is crucially important. Both Agorapulse and Later offer four subscription plans, with their lowest plans starting at $59 and $40 per month, respectively, for individual users.

If we talk about their agency-level plans, Agorapulse charges $149 per month for its advanced plan while allowing you to connect 20 social media accounts. On the other hand, Later charges $80 for its advanced plan with the option to connect a total of 36 social media accounts.

When it comes to team member capacity, Later allows up to six users, whereas Agorapulse makes you pay additional charges to add team members. This high cost prompts many users to explore Agorapulse alternatives as it’s unaffordable for them.

Note: It’s worth noting that in spite of costing less than Agorapulse, SocialPilot allows six users and 30 social accounts in its agency-level monthly plan. SocialPilot also supports a larger number of networks compared to Later.

To provide a better frame of reference, here’s a side-by-side comparison of all pricing plans for Agorapulse, Later, and SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Standard
$69/per month
Growth
$40/per month
Professional
$30/per month
Professional
$99/per month
Advanced
$80/per month
Small Team
$50/per month
Advanced
$149/per month
Scale
$200/per month
Agency
$100/per month
Enterprise
Custom
-
Agency+
$200/per month
30 Days Free Trial
No Credit Card Required
14 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

In discussing the essential capabilities of a social media management tool, scheduling is a crucial feature.

Both Agorapulse and Later are highly capable in terms of content management, advanced queueing, and platform-specific customization. However, there are some differences between the two.

One significant drawback of Later is its inability to offer post-review and Canva integration. On the other hand, Agorapulse lacks in offering hashtag suggestions. When it comes to Facebook first comments, both Agorapulse and Later fail to support it.

Note: Agorapulse and Later have all basic scheduling and publishing capabilities, but each has its limitations. SocialPilot, on the other hand, is much more powerful as a scheduling tool that offers unique features like scheduling first comments for various platforms.

Herein is a fair comparison of the scheduling and publishing features of Agorapulse, Later, and SocialPilot for reference.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

Social media marketers rely on analytics to guide their strategic decisions. Let’s take a look at how Agorapulse vs. Later compare in terms of analytical capabilities.

These platforms provide detailed insights into the performance of business profiles across all supported social media platforms. However, Later fails to offer downloadable PDF reports and a custom report builder.

Note: SocialPilot also offers all basic and advanced analytical and reporting capabilities. It also allows sharing of analytics reports with team members and clients.

Follow the table below to make a clear comparison of all the analytical and reporting abilities of Later vs. Agorapulse and SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

To create a positive brand image, monitoring and proactively responding to audience engagement is crucial. So, let us weigh Agorapulse vs. Later in terms of their inboxing and social listening capabilities.

Agorapulse and Later allow you to reply to messages. However, only Agorapulse allows real-time listening. Both Agorapulse and Later lack the ability to reply to visitor posts, questions, and reviews.

Note: Unlike Agorapulse and Later, SocialPilot comes with an integrated social inbox that allows marketers to see real-time messages, comments, and reviews from multiple platforms. This feature enables marketers to respond from a single dashboard, thereby saving time and building a positive image.

Let us take a look at how Later vs. Agorapulse compare to SocialPilot feature by feature.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
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In-depth Social Media Collaboration Capability Comparison

Lastly, let’s go through the social media collaboration capability of Agorapulse vs. Later to know how they facilitate the social media teams that work together.

Whether it is Later or Agorapulse, both provide features like multiuser collaboration, access management, and content approval workflows. Later being a cost-efficient alternative, fails to offer unlimited client onboarding.

To provide a more comprehensive perspective, let’s compare the collaboration features of Agorapulse, Later, and SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
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Frequently Asked Questions

How much does Agorapulse cost?

Agorapulse charges $59 for its standard plan, $99 for its professional plan, and $149 for its advanced plan on a per-month basis.

Is Later a good scheduling tool?

Yes, Later is a good scheduling tool if you are more into the visual aspect of this tool. As a visual first tool, it allows you to plan your calendar and schedule and publish content easily.

What are the features of Agorapulse?

Some of the important features of Agorapulse are social media scheduling, publishing, content queuing, automated inbox assistance, audience engagement, social media listening, and analytics.

What does the Later app do?

The Later app allows you to plan your content, analyze it and schedule it for publishing. It is a time-saving tool that allows you to manage your social media accounts. However, it lacks certain features that can be found in its alternatives.

What platforms does Agorapulse support?

Currently, Agorapulse supports Facebook, Instagram, Google Business Profile, LinkedIn, Twitter, TikTok, and Youtube.

About the Author

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Jimit Bagadiya

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