Overview
What is Agorapulse Used For?
Agorapulse is a social media management tool used by agencies, enterprises, brands, and businesses to handle their social media presence from a unified dashboard. It is an easy-to-use tool that works as an intuitive platform to centralize social media activities, automate content scheduling, and streamline the entire process.
Agorapulse comes with an efficient scheduling system, allowing users to schedule all forms of content across various social media platforms. This eliminates the need for users to post on each social channel separately.
What sets Agorapulse apart from its competitors is its exceptional social listening capabilities. The listening feature enables users to monitor specific keywords, industry trends, campaigns, and even online competitors’ activities.
What Is Later Used For?
Later is used for social media management and scheduling. It is a tool designed to assist individuals, businesses, and enterprises in planning, organizing, and scheduling their social media content.
Apart from scheduling content, Later offers a diverse range of features to assist users in enhancing their social media presence. These features include content creation, hashtag suggestions, analytics, and reporting.
Later enables users to upload, preview and edit their content before publishing. Overall, Later is one of the powerful social media marketing tools that provides various features to help users optimize their social media marketing efforts and expand their online presence.
Best Suitable for
Agorapulse
Start with $69
Mid-sized businesses, Mid-sized agencies, and Enterprises
Later
Start with $16.67
Influencers and Small Business
SocialPilot
Start with $30
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
At a Glance
As per user ratings, both Later and Agorapulse are equally liked by users for their ease of setup.
Although if we compare them in terms of overall rating, Later outperformed Agorapulse with a higher overall rating. When it comes to ease of use, Later takes the lead over Agorapulse with a smaller margin.
Moreover, when it came to the quality of customer support, Agorapulse was rated significantly higher than Later.
Note: SocialPilot is a popular alternative to Agorapulse, and later, it is preferred by users for its ease of use and setup.
Herein is how Later, Agorapulse, and SocialPilot compare to each other in terms of customer experience and user rating.
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Agorapulse |
Later |
SocialPilot |
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| Number of Reviews | 958 | 309 | 830 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $69/Month | $16.67/Month | $30/Month |
| Number of Social Accounts | 10 | 9 | 7 |
| Number of Team Members | 1 | 1 | 1 |
| Scheduling & Publishing |
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| Collaboration |
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| Best For | Mid-sized businesses, Mid-sized agencies, and Enterprises | Influencers and Small Business | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
To make a quick and fair comparison between Agorapulse vs. Later, we need to compare all their offerings.
Starting with pricing Later is much more cost-effective than Agorapulse. Later charges almost half of Agorapulse’s monthly fees to manage a higher number of social accounts than Agorapulse.
Later also offers a higher team member capacity, whereas Agorapulse will charge you on per user basis. Both Hootsuite and Agorapulse support the most popular social channels, except for Google My Business and YouTube, which is only available on Agorapulse.
Additionally, Later does not offer competitor tracking, which is an essential feature for agencies and businesses. When it comes to customer support, both Agorapulse or Later offer only email and chat support.
Note: It’s worth noting that SocialPilot offers better customer support to its clients at a much more affordable price, making it a great alternative to Agorapulse and Later.
To make a clear comparison, the table below provides a detailed insight into all primary capabilities of Later vs. Agorapulse with SocialPilot.
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Agorapulse |
Later |
SocialPilot |
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|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $69/Month | $16.67/Month | $30/Month |
| Number of Accounts | 10 | 9 | 7 |
| Number of Team Members | 1 | 1 | 1 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
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| Analytics |
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| Inbox |
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| Collaboration |
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| Competitor Tracking |
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| Localization | German, English, French, Portuguese, Spanish | English, Spanish, French, German, Japanese | German, English, French, Portuguese, Spanish |
| Support | Priority Email & Chat Support | Email & Live Chat | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- Agorapulse serves as a central inbox manager for multiple social media accounts. It effectively organizes all incoming messages, making it easy for users to keep track of their interactions and ensuring nothing is lost in the shuffle.
- The integration of social listening is a major advantage. By monitoring all mentions from one place, Agorapulse streamlines the process of tracking online conversations and helps ensure that no opportunity for interactions is missed.
- The direct sharing feature with people in the contact lists in Agorapulse helps increase engagement and amplify the reach of various posts and promotions, resulting in a more effective and impactful social media strategy.
Negative
- Despite being a good application, Agorapulse’s cost makes it inaccessible to many users, excluding those who can afford the high monthly fee.
- The price of the reporting add-ons in Agorapulse can be a significant burden for users who require advanced reporting capabilities. This can make it an expensive investment for businesses with limited budgets,
- The lack of ability to save tags/mentions of other organizations in Agorapulse can make it difficult for users to tag and engage with other businesses and profiles efficiently.
Positive
- The availability of analytics in Later, including the ability to view the best posting times and the most engaging posts, offers some valuable insights into what works and what doesn’t.
- Later has a "link in bio" option, which serves as an easy reference for tracking links related to specific posts, and is a great advantage as Instagram does not allow links in posts, providing a convenient solution for effective link management.
- The capability of Later to preview the overall appearance of your grid on the platform, including a visual representation of how all your posts will look lined up on your profile, offers a valuable tool for ensuring a cohesive and visually appealing aesthetic.
Negative
- Later has limited analytical functions, hindering access to essential data, which can be a drawback for the user. The absence of necessary information affects the user negatively.
- Carousel posts with multiple images can’t be published directly with this tool. The user must access Later, initiate the post and save the images to their phone before they can be published.
- Later does not have a feature to duplicate or clone posts, making it time-consuming to recreate popular posts to reuse, therefore hindering productivity.
Positive
- You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
- SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Users have reported that accounts may occasionally become disconnected, resulting in failed scheduled posts. However, it is a simple process to reconnect the account and reschedule the post, as all posts get saved.
- Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
- One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.
Pricing
If you are making a purchase decision, comparing the subscription plans of Agorapulse vs. Later is crucially important. Both offers four subscription plans, with their lowest plans starting at $59 and $40 per month, respectively, for individual users.
If we talk about their agency-level plans, Agorapulse charges $149 per month for its advanced plan while allowing you to connect 20 social media accounts. On the other hand, Later charges $80 for its advanced plan with the option to connect a total of 36 social media accounts.
When it comes to team member capacity, Later allows up to six users, whereas Agorapulse makes you pay additional charges to add team members. This high cost prompts many users to explore Agorapulse alternatives as it’s unaffordable for them.
Note: It’s worth noting that in spite of costing less than Agorapulse, SocialPilot allows six users and 30 social accounts in its agency-level monthly plan. SocialPilot also supports a larger number of networks compared to Later.
To provide a better frame of reference, here’s a side-by-side comparison of all pricing plans for Agorapulse, Later, and SocialPilot.
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Agorapulse |
Later |
SocialPilot |
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Standard
$69/per month
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Starter
$25/per month
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Essentials
$30/per month
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Professional
$99/per month
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Growth
$45/per month
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Standard
$50/per month
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Advanced
$149/per month
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Advanced
$80/per month
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Premium
$100/per month
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Enterprise
Custom
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Agency
$200/per month
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Ultimate
$200/per month
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30 Days Free Trial
No Credit Card Required
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14 Days Free Trial
Credit Card Required
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14 Days Free Trial
No Credit Card Required
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| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
In discussing the essential capabilities of a social media management tool, scheduling is a crucial feature.
Both Agorapulse and Later are highly capable in terms of content management, advanced queueing, and platform-specific customization. However, there are some differences between the two.
One significant drawback of Later is its inability to offer post-review and Canva integration. On the other hand, Agorapulse lacks in offering hashtag suggestions. When it comes to Facebook first comments, both fails to support it.
Note: Later and agorapulse have all basic scheduling and publishing capabilities, but each has its limitations. SocialPilot, on the other hand, is much more powerful as a scheduling tool that offers unique features like scheduling first comments for various platforms.
Herein is a fair comparison of the scheduling and publishing features of Agorapulse, Later, and SocialPilot for reference.
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Agorapulse |
Later |
SocialPilot |
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| Smart & Advanced Queueing |
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| Customize Post for Each Platform |
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| Post Preview |
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| Canva Integration |
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| Unsplash Integration |
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| Slack Integration |
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| URL Shortener |
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| Visual Post Support (Image, Video, GIF) |
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| UTM Parameters |
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| Cloud Storage |
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| Hashtag Suggestions |
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| Create Post Extension |
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| WordPress Social Media Plugin |
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| AI-powered Scheduling |
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| Advance Publishing Capabilities | |||
| Save Draft Posts |
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| AI Assistant |
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| Watermark on Images |
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| Bulk Scheduling |
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| Auto publishing from RSS |
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| Social media calendar |
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| Mobile App |
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| Browser Extension |
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| AI Suggested Best Time to Post |
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| Image Editor |
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| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
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| Support Album Posts |
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| Support Carousel Posts |
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| Alternate Text on Image |
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| Support Facebook First Comment |
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| Audience Targeting |
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| Boost Post Scheduling |
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| Support Mention and Hashtags |
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| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
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| Support Mention and Hashtags |
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| Support Multiple Image Posts |
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| Threads Scheduling |
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| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
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| Story Scheduling |
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| Carousel scheduling |
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| Tag Profiles on Images |
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| Location Tagging |
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| Support Instagram First Comment |
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| Instagram Grid |
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| Advance LinkedIn Publishing Capabilities | |||
| Carousel scheduling |
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| Support LinkedIn First Comment |
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| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
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| Mention of Other YouTube Accounts |
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| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Social media marketers rely on analytics to guide their strategic decisions. Let’s take a look at how Agorapulse vs. Later compare in terms of analytical capabilities.
These platforms provide detailed insights into the performance of business profiles across all supported social media platforms. However, Later fails to offer downloadable PDF reports and a custom report builder.
Note: SocialPilot also offers all basic and advanced analytical and reporting capabilities. It also allows sharing of analytics reports with team members and clients.
Follow the table below to make a clear comparison of all the analytical and reporting abilities of Later vs. Agorapulse and SocialPilot.
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Agorapulse |
Later |
SocialPilot |
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| Whitelabel Downloadable Report in PDF Format |
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| Email PDF Report to Client |
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| Auto Schedule Report with Team and Client |
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| Custom Report Builder |
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| Cross-Platform Analytics Dashboard |
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| Post-Level Performance & Top Content Insights |
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| Audience Growth & Engagement Metrics |
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| AI-Powered Performance Insights |
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| Team/Client Tagging in Reports |
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| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
To create a positive brand image, monitoring and proactively responding to audience engagement is crucial. So, let us weigh Agorapulse and Later in terms of their inboxing and social listening capabilities.
Both tools allow you to reply to messages. However, only Agorapulse allows real-time listening. Both tools also lack the ability to reply to visitor posts, questions, and reviews.
Note: Unlike these tools, SocialPilot comes with an integrated social inbox that allows marketers to see real-time messages, comments, and reviews from multiple platforms. This feature enables marketers to respond from a single dashboard, thereby saving time and building a positive image.
Let us take a look at how Later vs. Agorapulse compare to SocialPilot feature by feature.
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Agorapulse |
Later |
SocialPilot |
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| Can Reply to Messages |
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| Can Reply Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Reply to Comments and Mentions |
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| Learn More | Learn More | 14 Days Trial |
Lastly, let’s go through the social media collaboration capability of Agorapulse vs. Later to know how they facilitate the social media teams that work together.
Whether it is Later or Agorapulse, both provide features like multiuser collaboration, access management, and content approval workflows. Later being a cost-efficient alternative, fails to offer unlimited client onboarding.
To provide a more comprehensive perspective, let’s compare the collaboration features of Agorapulse, Later, and SocialPilot.
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Agorapulse |
Later |
SocialPilot |
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| Free Unlimited Client Onboarding |
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| Per Post Multi-User Collaboration |
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| Access Management |
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| Content Approval Workflow |
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| Approval on-the-go |
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| Learn More | Learn More | 14 Days Trial |
