Agorapulse vs. Later: Which is the Ideal Tool for You?

Agorapulse vs. Later: Which is the Ideal Tool for You?

Agorapulse vs. Later

Overview

Agorapulse comes with an efficient scheduling system, allowing users to schedule all forms of content across various social media platforms. This eliminates the need for users to post on each social channel separately.

What sets Agorapulse apart from its competitors is its exceptional social listening capabilities. The listening feature enables users to monitor specific keywords, industry trends, campaigns, and even online competitors’ activities.

Apart from scheduling content, Later offers a diverse range of features to assist users in enhancing their social media presence. These features include content creation, hashtag suggestions, analytics, and reporting.

Later enables users to upload, preview and edit their content before publishing. Overall, Later is one of the powerful social media marketing tools that provides various features to help users optimize their social media marketing efforts and expand their online presence.

Best Suitable for

Agorapulse

Agorapulse

Start with $69

Mid-sized businesses, Mid-sized agencies, and Enterprises

Later

Later

Start with $25

Influencers and Small Business

SocialPilot

SocialPilot

Start with $30

Marketing Agencies, SMBs, Multi-Location Brands & Professionals

At a Glance

As per user ratings, both Later and Agorapulse are equally liked by users for their ease of setup.

Although if we compare them in terms of overall rating, Later outperformed Agorapulse with a higher overall rating. When it comes to ease of use, Later takes the lead over Agorapulse with a smaller margin.

Moreover, when it came to the quality of customer support, Agorapulse was rated significantly higher than Later.

Note: SocialPilot is a popular alternative to Agorapulse, and later, it is preferred by users for its ease of use and setup.

Herein is how Later, Agorapulse, and SocialPilot compare to each other in terms of customer experience and user rating.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Number of Reviews 925 305 814
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Minimum Pricing $69/Month $25/Month $30/Month
Number of Social Accounts 10 7 10
Number of Team Members 1 1 1
Scheduling & Publishing check check check
Analytics check check check
Social Inbox check check check
Collaboration check check check
Whitelabel check check check
Best For Mid-sized businesses, Mid-sized agencies, and Enterprises Influencers and Small Business Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Learn More Learn More 14 Days Trial

Quick Comparison

To make a quick and fair comparison between Agorapulse vs. Later, we need to compare all their offerings.

Starting with pricing Later is much more cost-effective than Agorapulse. Later charges almost half of Agorapulse’s monthly fees to manage a higher number of social accounts than Agorapulse.

Later also offers a higher team member capacity, whereas Agorapulse will charge you on per user basis. Both Hootsuite and Agorapulse support the most popular social channels, except for Google My Business and YouTube, which is only available on Agorapulse.

Additionally, Later does not offer competitor tracking, which is an essential feature for agencies and businesses. When it comes to customer support, both Agorapulse or Later offer only email and chat support.

Note: It’s worth noting that SocialPilot offers better customer support to its clients at a much more affordable price, making it a great alternative to Agorapulse and Later.

To make a clear comparison, the table below provides a detailed insight into all primary capabilities of Later vs. Agorapulse with SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $69/Month $25/Month $30/Month
Number of Accounts 10 7 10
Number of Team Members 1 1 1
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization German, English, French, Portuguese, Spanish English, Spanish, French, German, Japanese German, English, French, Portuguese, Spanish
Support Priority Email & Chat Support Email & Live Chat Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • With the ability to schedule posts for multiple clients' social media accounts from a single platform, Agorapulse helps streamline your workflow and increase your productivity, making it an ideal solution for small business owners.
  • Agorapulse is known to provide great customer service. The support team offers prompt and helpful assistance, leaving customers with a positive experience.
  • You can share content calendars directly with your clients for review using Agorapulse. This feature allows for seamless collaboration and communication, ensuring that your clients are kept in the loop every step of the way.

Negative

  • The lack of control over linking images and URLs in Agorapulse can be a drawback for users, as the URL is automatically linked to the thumbnail image and cannot be separated.
  • In Agorapulse, there is no way to re-distribute a post once its sent, making it difficult for users to make changes or corrections to their content after it's published.
  • The inbox management tool in Agorapulse is not on par with the user's expectations, as it lacks functionality and ease of use.

Positive

  • The scheduling feature in Later allows for effortless scheduling of posts up to a month in advance, making it convenient for efficient content planning.
  • The integration of a suggested hashtag feature in Later saves a significant amount of time during the publishing process on Instagram, providing a convenient and efficient solution for hashtags.
  • The monthly layout feature in Later offers a well-defined preview of upcoming posts for the month, providing a helpful tool for organized content planning.

Negative

  • The free plan of Later restricts the user's ability to view the calendar, with a limited range of only a few weeks in the past.
  • The hashtag function in Later has the tendency to suggest hashtags within the topic. However, some of these recommendations can become irrelevant, so the user must be cautious when using the suggested hashtags to avoid any unwanted content.
  • Later does not have a feature to duplicate or clone posts, making it time-consuming to recreate popular posts to reuse, therefore hindering productivity.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • SocialPilot allows users and clients to collaborate efficiently and save a great deal of time managing social networks.
  • You can prevent delays and ensure that everything gets published according to schedule. As a result, with SocialPilot, your consistency on social networks remains uninterrupted.

Negative

  • Although the Bitly integration is convenient, you'd like to see all these features built natively within SocialPilot or have automated workflows that create UTM links for all campaigns and other variables.
  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
  • Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.

Pricing

If you are making a purchase decision, comparing the subscription plans of Agorapulse vs. Later is crucially important. Both offers four subscription plans, with their lowest plans starting at $59 and $40 per month, respectively, for individual users.

If we talk about their agency-level plans, Agorapulse charges $149 per month for its advanced plan while allowing you to connect 20 social media accounts. On the other hand, Later charges $80 for its advanced plan with the option to connect a total of 36 social media accounts.

When it comes to team member capacity, Later allows up to six users, whereas Agorapulse makes you pay additional charges to add team members. This high cost prompts many users to explore Agorapulse alternatives as it’s unaffordable for them.

Note: It’s worth noting that in spite of costing less than Agorapulse, SocialPilot allows six users and 30 social accounts in its agency-level monthly plan. SocialPilot also supports a larger number of networks compared to Later.

To provide a better frame of reference, here’s a side-by-side comparison of all pricing plans for Agorapulse, Later, and SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Standard
$69/per month
Starter
$25/per month
Professional
$30/per month
Professional
$99/per month
Growth
$45/per month
Small Team
$50/per month
Advanced
$149/per month
Advanced
$80/per month
Agency
$100/per month
Enterprise
Custom
Agency
$200/per month
Agency+
$200/per month
30 Days Free Trial
No Credit Card Required
14 Days Free Trial
Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

In discussing the essential capabilities of a social media management tool, scheduling is a crucial feature.

Both Agorapulse and Later are highly capable in terms of content management, advanced queueing, and platform-specific customization. However, there are some differences between the two.

One significant drawback of Later is its inability to offer post-review and Canva integration. On the other hand, Agorapulse lacks in offering hashtag suggestions. When it comes to Facebook first comments, both fails to support it.

Note: Later and agorapulse have all basic scheduling and publishing capabilities, but each has its limitations. SocialPilot, on the other hand, is much more powerful as a scheduling tool that offers unique features like scheduling first comments for various platforms.

Herein is a fair comparison of the scheduling and publishing features of Agorapulse, Later, and SocialPilot for reference.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
Shorts Scheduling check check check
Mention of Other YouTube Accounts check check check
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In-depth Analytics Capability Comparison

Social media marketers rely on analytics to guide their strategic decisions. Let’s take a look at how Agorapulse vs. Later compare in terms of analytical capabilities.

These platforms provide detailed insights into the performance of business profiles across all supported social media platforms. However, Later fails to offer downloadable PDF reports and a custom report builder.

Note: SocialPilot also offers all basic and advanced analytical and reporting capabilities. It also allows sharing of analytics reports with team members and clients.

Follow the table below to make a clear comparison of all the analytical and reporting abilities of Later vs. Agorapulse and SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

To create a positive brand image, monitoring and proactively responding to audience engagement is crucial. So, let us weigh Agorapulse and Later in terms of their inboxing and social listening capabilities.

Both tools allow you to reply to messages. However, only Agorapulse allows real-time listening. Both tools also lack the ability to reply to visitor posts, questions, and reviews.

Note: Unlike these tools, SocialPilot comes with an integrated social inbox that allows marketers to see real-time messages, comments, and reviews from multiple platforms. This feature enables marketers to respond from a single dashboard, thereby saving time and building a positive image.

Let us take a look at how Later vs. Agorapulse compare to SocialPilot feature by feature.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Can Reply to Messages check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Lastly, let’s go through the social media collaboration capability of Agorapulse vs. Later to know how they facilitate the social media teams that work together.

Whether it is Later or Agorapulse, both provide features like multiuser collaboration, access management, and content approval workflows. Later being a cost-efficient alternative, fails to offer unlimited client onboarding.

To provide a more comprehensive perspective, let’s compare the collaboration features of Agorapulse, Later, and SocialPilot.

Agorapulse

Agorapulse

Later

Later

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
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Frequently Asked Questions

How much does Agorapulse cost?

Agorapulse charges $59 for its standard plan, $99 for its professional plan, and $149 for its advanced plan on a per-month basis.

Is Later a good scheduling tool?

Yes, Later is a good scheduling tool if you are more into the visual aspect of this tool. As a visual first tool, it allows you to plan your calendar and schedule and publish content easily.

What are the features of Agorapulse?

Some of the important features of Agorapulse are social media scheduling, publishing, content queuing, automated inbox assistance, audience engagement, social media listening, and analytics.

What does the Later app do?

The Later app allows you to plan your content, analyze it and schedule it for publishing. It is a time-saving tool that allows you to manage your social media accounts. However, it lacks certain features that can be found in its alternatives.

What platforms does Agorapulse support?

Currently, Agorapulse supports Facebook, Instagram, Google Business Profile, LinkedIn, Twitter, TikTok, and Youtube.

About the Author

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Jimit Bagadiya

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