Overview
What is Agorapulse Used For?
Agorapulse is a social media management tool used by agencies, enterprises, brands, and businesses to handle their social media presence from a unified dashboard. It is an easy-to-use tool that works as an intuitive platform to centralize social media activities, automate content scheduling, and streamline the entire process.
Agorapulse comes with an efficient scheduling system, allowing users to schedule all forms of content across various social media platforms. This eliminates the need for users to post on each social channel separately.
What sets Agorapulse apart from its competitors is its exceptional social listening capabilities. The listening feature enables users to monitor specific keywords, industry trends, campaigns, and even online competitors’ activities.
What Is Later Used For?
Later is used for social media management and scheduling. It is a tool designed to assist individuals, businesses, and enterprises in planning, organizing, and scheduling their social media content.
Apart from scheduling content, Later offers a diverse range of features to assist users in enhancing their social media presence. These features include content creation, hashtag suggestions, analytics, and reporting.
Later enables users to upload, preview and edit their content before publishing. Overall, Later is one of the powerful social media marketing tools that provides various features to help users optimize their social media marketing efforts and expand their online presence.
Best Suitable for
Agorapulse
Start with $69
Mid-sized businesses, Mid-sized agencies, and Enterprises
Later
Start with $25
Influencers and Small Business
SocialPilot
Start with $30
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
At a Glance
As per user ratings, both Later and Agorapulse are equally liked by users for their ease of setup.
Although if we compare them in terms of overall rating, Later outperformed Agorapulse with a higher overall rating. When it comes to ease of use, Later takes the lead over Agorapulse with a smaller margin.
Moreover, when it came to the quality of customer support, Agorapulse was rated significantly higher than Later.
Note: SocialPilot is a popular alternative to Agorapulse, and later, it is preferred by users for its ease of use and setup.
Herein is how Later, Agorapulse, and SocialPilot compare to each other in terms of customer experience and user rating.
|
Agorapulse |
Later |
SocialPilot |
|
|---|---|---|---|
| Number of Reviews | 925 | 305 | 814 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Minimum Pricing | $69/Month | $25/Month | $30/Month |
| Number of Social Accounts | 10 | 7 | 10 |
| Number of Team Members | 1 | 1 | 1 |
| Scheduling & Publishing |
 |
|
|
| Analytics |
|
|
|
| Social Inbox |
|
|
|
| Collaboration |
|
|
|
| Whitelabel |
|
|
|
| Best For | Mid-sized businesses, Mid-sized agencies, and Enterprises | Influencers and Small Business | Marketing Agencies, SMBs, Multi-Location Brands & Professionals |
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
To make a quick and fair comparison between Agorapulse vs. Later, we need to compare all their offerings.
Starting with pricing Later is much more cost-effective than Agorapulse. Later charges almost half of Agorapulse’s monthly fees to manage a higher number of social accounts than Agorapulse.
Later also offers a higher team member capacity, whereas Agorapulse will charge you on per user basis. Both Hootsuite and Agorapulse support the most popular social channels, except for Google My Business and YouTube, which is only available on Agorapulse.
Additionally, Later does not offer competitor tracking, which is an essential feature for agencies and businesses. When it comes to customer support, both Agorapulse or Later offer only email and chat support.
Note: It’s worth noting that SocialPilot offers better customer support to its clients at a much more affordable price, making it a great alternative to Agorapulse and Later.
To make a clear comparison, the table below provides a detailed insight into all primary capabilities of Later vs. Agorapulse with SocialPilot.
|
Agorapulse |
Later |
SocialPilot |
|
|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $69/Month | $25/Month | $30/Month |
| Number of Accounts | 10 | 7 | 10 |
| Number of Team Members | 1 | 1 | 1 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
|
|
|
| Analytics |
|
|
|
| Inbox |
|
|
|
| Collaboration |
|
|
|
| Competitor Tracking |
|
|
|
| Whitelabel |
|
|
|
| Localization | German, English, French, Portuguese, Spanish | English, Spanish, French, German, Japanese | German, English, French, Portuguese, Spanish |
| Support | Priority Email & Chat Support | Email & Live Chat | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- Agorapulse is known to provide great customer service. The support team offers prompt and helpful assistance, leaving customers with a positive experience.
- You can share content calendars directly with your clients for review using Agorapulse. This feature allows for seamless collaboration and communication, ensuring that your clients are kept in the loop every step of the way.
- The direct sharing feature with people in the contact lists in Agorapulse helps increase engagement and amplify the reach of various posts and promotions, resulting in a more effective and impactful social media strategy.
Negative
- Agorapulse is prone to frequent crashes, causing inconvenience for its users. Furthermore, the solutions provided by the customer support team are often unfeasible.
- The interface of Agorapulse is clunky and not user-friendly at all, causing difficulties for users to navigate and perform various tasks. It can lead to frustration and a poor user experience.
- In Agorapulse, there is no way to re-distribute a post once its sent, making it difficult for users to make changes or corrections to their content after it's published.
Positive
- Later offers budget-friendly plans that provide companies with an affordable way to manage their social media presence, giving them a competitive advantage in their marketing efforts, even with limited funds.
- The availability of analytics in Later, including the ability to view the best posting times and the most engaging posts, offers some valuable insights into what works and what doesn’t.
- Later boasts a user-friendly interface with a clean and intuitive design, making it easyfor users to navigate around the tool and use it.
Negative
- Later has the disadvantage of being prone to glitches, causing a temporary shutdown of some features. This frequent occurrence can lead to inconvenience and decreased functionality.
- Later has limited analytical functions, hindering access to essential data, which can be a drawback for the user. The absence of necessary information affects the user negatively.
- The free plan of Later restricts the user's ability to view the calendar, with a limited range of only a few weeks in the past.
Positive
- SocialPilot's interface is easy to use. Unlike other tools, it doesn't require a learning curve hence users get used to it pretty quickly.
- SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.
- Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.
Negative
- Some users have reported receiving error messages with scheduled posts. However, they acknowledge that this issue is not unique to SocialPilot and is also present in other social posting platforms. It is simply a minor inconvenience at times.
- Some users have noted that specific posts require follow-up actions, such as importing them into Instagram and manually posting when they appear in the schedule. While this process may be necessary for particular posts, users find it frustrating.
- SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.
Pricing
If you are making a purchase decision, comparing the subscription plans of Agorapulse vs. Later is crucially important. Both offers four subscription plans, with their lowest plans starting at $59 and $40 per month, respectively, for individual users.
If we talk about their agency-level plans, Agorapulse charges $149 per month for its advanced plan while allowing you to connect 20 social media accounts. On the other hand, Later charges $80 for its advanced plan with the option to connect a total of 36 social media accounts.
When it comes to team member capacity, Later allows up to six users, whereas Agorapulse makes you pay additional charges to add team members. This high cost prompts many users to explore Agorapulse alternatives as it’s unaffordable for them.
Note: It’s worth noting that in spite of costing less than Agorapulse, SocialPilot allows six users and 30 social accounts in its agency-level monthly plan. SocialPilot also supports a larger number of networks compared to Later.
To provide a better frame of reference, here’s a side-by-side comparison of all pricing plans for Agorapulse, Later, and SocialPilot.
|
Agorapulse |
Later |
SocialPilot |
|---|---|---|
|
Standard
$69/per month
|
Starter
$25/per month
|
Essentials
$30/per month
|
|
Professional
$99/per month
|
Growth
$45/per month
|
Standard
$50/per month
|
|
Advanced
$149/per month
|
Advanced
$80/per month
|
Premium
$100/per month
|
|
Enterprise
Custom
|
Agency
$200/per month
|
Ultimate
$200/per month
|
|
30 Days Free Trial
No Credit Card Required
|
14 Days Free Trial
Credit Card Required
|
14 Days Free Trial
No Credit Card Required
|
| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
In discussing the essential capabilities of a social media management tool, scheduling is a crucial feature.
Both Agorapulse and Later are highly capable in terms of content management, advanced queueing, and platform-specific customization. However, there are some differences between the two.
One significant drawback of Later is its inability to offer post-review and Canva integration. On the other hand, Agorapulse lacks in offering hashtag suggestions. When it comes to Facebook first comments, both fails to support it.
Note: Later and agorapulse have all basic scheduling and publishing capabilities, but each has its limitations. SocialPilot, on the other hand, is much more powerful as a scheduling tool that offers unique features like scheduling first comments for various platforms.
Herein is a fair comparison of the scheduling and publishing features of Agorapulse, Later, and SocialPilot for reference.
|
Agorapulse |
Later |
SocialPilot |
|
|---|---|---|---|
| Smart & Advanced Queueing |
|
|
|
| Customize Post for Each Platform |
|
|
|
| Post Preview |
|
|
|
| Canva Integration |
|
|
|
| Unsplash Integration |
|
|
|
| Slack Integration |
|
|
|
| URL Shortener |
|
|
|
| Visual Post Support (Image, Video, GIF) |
|
|
|
| UTM Parameters |
|
|
|
| Cloud Storage |
|
|
|
| Hashtag Suggestions |
|
|
|
| Advance Publishing Capabilities | |||
| Save Draft Posts |
|
|
|
| AI Assistant |
|
|
|
| Watermark on Images |
|
|
|
| Bulk Scheduling |
|
|
|
| Auto publishing from RSS |
|
|
|
| Social media calendar |
|
|
|
| Mobile App |
|
|
|
| Browser Extension |
|
|
|
| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Support Album Posts |
|
|
|
| Support Carousel Posts |
|
|
|
| Alternate Text on Image |
|
|
|
| Support Facebook First Comment |
|
|
|
| Audience Targeting |
|
|
|
| Boost Post Scheduling |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Support Multiple Image Posts |
|
|
|
| Threads Scheduling |
|
|
|
| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Story Scheduling |
|
|
|
| Tag Profiles on Images |
|
|
|
| Location Tagging |
|
|
|
| Support Instagram First Comment |
|
|
|
| Instagram Grid |
|
|
|
| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
|
|
|
| Support LinkedIn First Comment |
|
|
|
| Advance YouTube Publishing Capabilities | |||
| Shorts Scheduling |
|
|
|
| Mention of Other YouTube Accounts |
|
|
|
| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Social media marketers rely on analytics to guide their strategic decisions. Let’s take a look at how Agorapulse vs. Later compare in terms of analytical capabilities.
These platforms provide detailed insights into the performance of business profiles across all supported social media platforms. However, Later fails to offer downloadable PDF reports and a custom report builder.
Note: SocialPilot also offers all basic and advanced analytical and reporting capabilities. It also allows sharing of analytics reports with team members and clients.
Follow the table below to make a clear comparison of all the analytical and reporting abilities of Later vs. Agorapulse and SocialPilot.
|
Agorapulse |
Later |
SocialPilot |
|
|---|---|---|---|
| Whitelabel Downloadable Report in PDF Format |
|
|
|
| Email PDF Report to Client |
|
|
|
| Auto Schedule Report with Team and Client |
|
|
|
| Custom Report Builder |
|
|
|
| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
To create a positive brand image, monitoring and proactively responding to audience engagement is crucial. So, let us weigh Agorapulse and Later in terms of their inboxing and social listening capabilities.
Both tools allow you to reply to messages. However, only Agorapulse allows real-time listening. Both tools also lack the ability to reply to visitor posts, questions, and reviews.
Note: Unlike these tools, SocialPilot comes with an integrated social inbox that allows marketers to see real-time messages, comments, and reviews from multiple platforms. This feature enables marketers to respond from a single dashboard, thereby saving time and building a positive image.
Let us take a look at how Later vs. Agorapulse compare to SocialPilot feature by feature.
|
Agorapulse |
Later |
SocialPilot |
|
|---|---|---|---|
| Can Reply to Messages |
|
|
|
| Can Reply Questions and Reviews |
|
|
|
| Can Reply on Visitor Posts |
|
|
|
| Learn More | Learn More | 14 Days Trial |
Lastly, let’s go through the social media collaboration capability of Agorapulse vs. Later to know how they facilitate the social media teams that work together.
Whether it is Later or Agorapulse, both provide features like multiuser collaboration, access management, and content approval workflows. Later being a cost-efficient alternative, fails to offer unlimited client onboarding.
To provide a more comprehensive perspective, let’s compare the collaboration features of Agorapulse, Later, and SocialPilot.
|
Agorapulse |
Later |
SocialPilot |
|
|---|---|---|---|
| Free Unlimited Client Onboarding |
|
|
|
| Per Post Multi-User Collaboration |
|
|
|
| Access Management |
|
|
|
| Content Approval Workflow |
|
|
|
| Learn More | Learn More | 14 Days Trial |
