Agorapulse vs. Later: Which is the Ideal Tool for You?

Overview

What is Agorapulse Used For?

Agorapulse is a social media management tool used by agencies, enterprises, brands, and businesses to handle their social media presence from a unified dashboard. It is an easy-to-use tool that works as an intuitive platform to centralize social media activities, automate content scheduling, and streamline the entire process.

Agorapulse comes with an efficient scheduling system, allowing users to schedule all forms of content across various social media platforms. This eliminates the need for users to post on each social channel separately.

What sets Agorapulse apart from its competitors is its exceptional social listening capabilities. The listening feature enables users to monitor specific keywords, industry trends, campaigns, and even online competitors’ activities.

What is Later Used For?

Just like Agorapulse, Later is also used for social media management and scheduling. It is a tool designed to assist individuals, businesses, and enterprises in planning, organizing, and scheduling their social media content.

It is primarily used for scheduling and planning content in advance for various social media platforms. It helps users to visualize all their scheduled posts in one place, simplifying the organization and optimization of their social media marketing strategy.

Apart from scheduling content, Later offers a diverse range of features to assist users in enhancing their social media presence. These features include content creation, hashtag suggestions, analytics, and reporting.

Later enables users to upload, preview and edit their content before publishing. Overall, Later is one of the powerful social media marketing tools that provides various features to help users optimize their social media marketing efforts and expand their online presence.

Best Suitable for

At a Glance

As per user ratings, both Later and Agorapulse are equally liked by users for their ease of setup.

Although if we compare Agorapulse vs. Later in terms of overall rating, Later outperformed Agorapulse with a higher overall rating. When it comes to ease of use, Later takes the lead over Agorapulse with a smaller margin.

Moreover, when it came to the quality of customer support, Agorapulse was rated significantly higher than Later.

Herein is how Later, Agorapulse, and SocialPilot compare to each other in terms of customer experience and user rating.

Quick Comparison – Agorapulse vs. Later

To make a quick and fair comparison between Agorapulse vs. Later, we need to compare all their offerings.

Starting with pricing Later is much more cost-effective than Agorapulse. Later charges almost half of Agorapulse’s monthly fees to manage a higher number of social accounts than Agorapulse.

Later also offers a higher team member capacity, whereas Agorapulse will charge you on per user basis. Both Hootsuite and Agorapulse support the most popular social channels, except for Google My Business and YouTube, which is only available on Agorapulse.

Additionally, Later does not offer competitor tracking, which is an essential feature for agencies and businesses. When it comes to customer support, both Agorapulse or Later offer only email and chat support.

To make a clear comparison, the table below provides a detailed insight into all primary capabilities of Later vs. Agorapulse with SocialPilot.

Reviews

Pricing – Agorapulse Vs. Later

If you are making a purchase decision, comparing the subscription plans of Agorapulse vs. Later is crucially important. Both Agorapulse and Later offer four subscription plans, with their lowest plans starting at $59 and $40 per month, respectively, for individual users.

If we talk about their agency-level plans, Agorapulse charges $149 per month for its advanced plan while allowing you to connect 20 social media accounts. On the other hand, Later charges $80 for its advanced plan with the option to connect a total of 36 social media accounts.

When it comes to team member capacity, Later allows up to six users, whereas Agorapulse makes you pay additional charges to add team members. This high cost prompts many users to explore Agorapulse alternatives as it’s unaffordable for them.

To provide a better frame of reference, here’s a side-by-side comparison of all pricing plans for Agorapulse, Later, and SocialPilot.

In-depth Scheduling and Publishing Capabilities Comparison

In discussing the essential capabilities of a social media management tool, scheduling is a crucial feature.

Both Agorapulse and Later are highly capable in terms of content management, advanced queueing, and platform-specific customization. However, there are some differences between the two.

One significant drawback of Later is its inability to offer post-review and Canva integration. On the other hand, Agorapulse lacks in offering hashtag suggestions. When it comes to Facebook first comments, both Agorapulse and Later fail to support it.

Herein is a fair comparison of the scheduling and publishing features of Agorapulse, Later, and SocialPilot for reference.

In-depth Analytics Capability Comparison

Social media marketers rely on analytics to guide their strategic decisions. Let’s take a look at how Agorapulse vs. Later compare in terms of analytical capabilities.

These platforms provide detailed insights into the performance of business profiles across all supported social media platforms. However, Later fails to offer downloadable PDF reports and a custom report builder.

Follow the table below to make a clear comparison of all the analytical and reporting abilities of Later vs. Agorapulse and SocialPilot.

In-depth Inbox/Listening Capability Comparison

To create a positive brand image, monitoring and proactively responding to audience engagement is crucial. So, let us weigh Agorapulse vs. Later in terms of their inboxing and social listening capabilities.

Agorapulse and Later allow you to reply to messages. However, only Agorapulse allows real-time listening. Both Agorapulse and Later lack the ability to reply to visitor posts, questions, and reviews.

Let us take a look at how Later vs. Agorapulse compare to SocialPilot feature by feature.

In-depth Social Media Collaboration Capability Comparison

Lastly, let’s go through the social media collaboration capability of Agorapulse vs. Later to know how they facilitate the social media teams that work together.

Whether it is Later or Agorapulse, both provide features like multiuser collaboration, access management, and content approval workflows. Later being a cost-efficient alternative, fails to offer unlimited client onboarding.

To provide a more comprehensive perspective, let’s compare the collaboration features of Agorapulse, Later, and SocialPilot.