Buffer vs. Agorapulse: With Whom Should You Go With?

Buffer vs. Agorapulse: With Whom Should You Go With?

Buffer vs Agorapulse

Overview

If a brand or business is looking for a simple yet effective tool to manage all their social media activities from one place, Buffer is the perfect candidate. Connect all your social media accounts or business pages to this tool and get started on your social media marketing journey.

Buffer supports all the major social channels, including Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, Pinterest, Shopify, and TikTok. What differentiates it from Buffer alternatives is that it is the first social media scheduling tool that integrated Mastodon, an up-and-coming social media channel.

Additionally, Buffer offers an analytics dashboard that provides detailed insights into engagement and performance metrics, helping users to optimize their social media strategy.

This is the perfect software to get a handle on your branding and social media image on multiple platforms. You can outline your whole content strategy and create posts from scratch right in the scheduler. The platform-specific customizations polish every piece of content to perfection to get the optimum results from the audience.

Agorapulse supports all the major social media platforms like Facebook, Google Business Profile, Instagram, Linkedin, Twitter, YouTube, and Tiktok. The hiccups like going to separate native websites to post content and monitor audience reactions become redundant with a scheduling tool like Agorapulse.

The best thing about this software is it provides all-rounded social media management at such a cost-effective monthly rate that very few Agorapulse alternatives can match that cost to function efficiently.

Best Suitable for

Buffer

Buffer

Free

Freelancer, Small Business, Agency

Agorapulse

Agorapulse

Start with $69

Agency, Small Business, Enterprise

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

In this section, we will brief you about the summarized rating on the user experience of Buffer vs. Agorapulse. Let us see which one of them has impressed the users more.

In overall star rating, Agorapulse is slightly ahead of Buffer. But when we came to ease of usage and the process of setting up, Buffer won, albeit by a slight margin. However, the quality of support in Agorapulse is way better as compared to Buffer.

Let us see all the criteria considered by the users and the scores they gave to compare Buffer vs. Agorapulse accurately. We will also see the scores of SocialPilot for extra reference.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Number of Reviews 962 865 621
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

Now let us go through all the basic but vital features of both the tools in question, which one has to know before making the right judgment.

It is a known fact that Buffer is a very economical tool, suitable for solopreneurs, small-scale agencies, and businesses, and so is Agorapulse. Buffer allows unlimited users to work from the same profile in its agency plan, but Agorapulse changes its users for each user onboarded in a team.

If we go into further details, you will see that Buffer only allows users to connect 10 social accounts, limiting the number of posts you can schedule. However, SocialPilot, a Buffer alternative, allows 30 social accounts to be linked to one profile and a limitless amount of posts to be scheduled at a lower price!

Note: It’s important to note that SocialPilot provides white-label solutions and an allowance of team members at the cost of 30% less than that of Agorapulse.

Look at the detailed table below to weigh each feature and see whether Buffer or Agorapulse is a more capable tool along with SocialPilot.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing Free $69/Month $30/Month
Number of Accounts 10 20 30
Number of Team Members Unlimited 1 6
Number of Posts that Can Be Scheduled 2000 Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English & Spanish German, English, French, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support FAQs, How-To-Guides, Video Tutorials, Social Media Support & Email Support Priority Email & Chat Support Email, Chat, Social Media, Phone
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Reviews

Positive

  • The cost-effective pricing of Buffer makes it accessible to a diverse group of users, regardless of their budget.
  • Buffer allows for the customization of posts for each individual platform by enabling users to utilize specific tags and hashtags, which can effectively increase the reach of their posts and increase engagement.
  • Buffer offers a convenient feature by which it automatically pulls in images from any pages that are being linked to, eliminating the need for manual uploading and saving time for the user.

Negative

  • Buffer lacks support for various hashtags and limitations in the analytics capabilities, making it more challenging for users to optimize their social media strategies fully.
  • Buffer requires an admin within the organization to reconnect unlinked accounts, which can be challenging and time-consuming when the user and admin are not in close proximity to each other.
  • The absence of advanced post types and features like optimal posting time suggestions and hashtag research in Buffer can negatively impact the effectiveness of users' social media efforts.

Positive

  • Agorapulses' well-designed dashboard offers insightful analytics and data. With this feature, users can track the performance of their social media campaigns and make informed decisions based on the data.
  • Agorapulse is known to provide great customer service. The support team offers prompt and helpful assistance, leaving customers with a positive experience.
  • The direct sharing feature with people in the contact lists in Agorapulse helps increase engagement and amplify the reach of various posts and promotions, resulting in a more effective and impactful social media strategy.

Negative

  • The absence of preset UTMs and the difficulty in drafting posts in Agorapulse can also pose challenges for users and hinder their ability to manage their content effectively.
  • The lack of ability to save tags/mentions of other organizations in Agorapulse can make it difficult for users to tag and engage with other businesses and profiles efficiently.
  • The interface of Agorapulse is clunky and not user-friendly at all, causing difficulties for users to navigate and perform various tasks. It can lead to frustration and a poor user experience.

Positive

  • You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
  • SocialPilot constantly keeps updating itself by keeping a keen eye on customer suggestions and dynamic needs of social media channels. This way, the platform, backed by features that users require, is able to fulfill every demand a marketer may have.
  • Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.

Negative

  • Some users have reported receiving error messages with scheduled posts. However, they acknowledge that this issue is not unique to SocialPilot and is also present in other social posting platforms. It is simply a minor inconvenience at times.
  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
  • Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.

Pricing

No comparison is ever complete without a close inspection of pricing. So now we will set the paid plans of both the tools side by side to effectively compare them.

Buffer and Agorapulse both have similar pricing for their agency plans. However, thinking about the solo marketers out there, Buffer has a free plan which Agorapulse does not.

Buffer costs $120 per month with no specific limit on team members to connect 10 social accounts and schedule up to 2000 posts on all the supported social channels. In contrast, Agorapulse charges a fee of $149 for only one user to connect 20 accounts and schedule however many posts they want. You can add users to your account in Agorapulse, but it’ll cost you add-on charges.

These were the biggest plans discussed at length, but for a complete picture, look at the table below, where we have compared Buffer vs. Agorapulse along with SocialPilot.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Free
Standard
$69/per month
Professional
$30/per month
Essential
$6/per channel
Professional
$99/per month
Small Team
$50/per month
Team
$12/per channel
Advanced
$149/per month
Agency
$100/per month
Agency
$120/per channel
Enterprise
Custom
Agency+
$200/per month
14 Days Free Trial
No Credit Card Required
30 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
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In-depth Scheduling and Publishing Capabilities Comparison

One of the prime requirements users expect from a social media management tool is its content scheduling and publishing capability. So let’s look at the same and see where either one of them wins.

Both Buffer and Agorapulse have all the basic scheduling features, such as advanced queueing, platform-specific customizations, visual post-scheduling, in-app integrations, etc. However, both apps cannot publish Facebook reels, carousel posts, and first comments on posts.

Note: RSS feed automation, a feature of great value to social media scheduling to keep up their consistency on social channels, is absent in Agorapulse, which is a downside for users. SocialPilot is an Agorapulse alternative that provides RSS feed scheduling to its users for a lesser monthly fee than the former tool.

Here is a full picture comparing Buffer vs. Agorapulse, showing all the discrepancies in their scheduling and publishing capabilities along with SocialPilot for a better perspective.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Sustaining a successful social media marketing venture depends on how your content performs and what type of results in engagement it generates. For that, the analytical features of a tool are very important. So let’s compare Buffer vs. Agorapulse for analytics and reporting.

Both tools have similar capabilities in the analytics department, giving out robust performance and audience insights for all social platforms they support. But when it comes to reporting, Buffer lacks behind.

Note: Buffer does not allow users to email PDF reports of the analytics generated, nor does it schedule these reports to be automatically sent to stakeholders. However, SocialPilot allows the automatic generation and scheduling of branded PDF reports to be sent at dictated times.

Here’s a bird’s eye view of all the analytics and reporting features, Buffer vs. Agorapulse side by side along with SocialPilot.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

Now we will see how the tools in question perform when it comes to managing all the public engagement on multiple platforms from their integrated dashboard.

It is a bit jarring to know, but neither Buffer nor Agorapulse has much in the name of listening features or social inbox. Agorapulse has the ability for users to reply to messages they get but other than that, not much.

SocialPilot, in comparison, has streamlined social inboxes, which allow users to monitor DMs, reviews, and queries from the audience as well as reply to them.

Here are all features related to social listening, for both our contenders, along with SocialPilot.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Social media management tools are used to make the task of marketing teams easier. For that, team and client workflows are crucial for tools like these to have.

Both Buffer and Agorapulse have capable team and client functionalities with higher subscriptions. This includes multi-user collaboration, permission-based access to content, client onboarding, and post-approval.

But where Buffer allows unlimited users in a single profile under its agency plan without extra charges, Agorapulse can be used only by a single user. Users need to pay more if they want to add team members to their profiles.

Here is a brief overview of the collaboration capabilities of Buffer vs. Agorapulse and with SocialPilot.

Buffer

Buffer

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

What is better than Buffer?

Buffer is a social media management tool ideal for small businesses and marketing agencies to handle all their social media activities from one integrated dashboard. There are a lot of alternatives to Buffer that suit users' needs better. Here are 5 great Buffer alternatives:

  • SocialPilot
  • Agorapulse
  • Sprout Social
  • Later
  • Hootsuite

How long is Agorapulse’s free trial?

You get a free trial of 30 days with Agorapulse to test and explore all its features and decide if its the right fit for you or not.

Is Buffer no longer free?

Buffer does have a free plan which allows a single user to connect 3 social accounts and schedule up to 10 posts.

What platforms does Agorapulse support?

Agorapulse supports Facebook, Google Business Profile, Instagram, Linkedin, Twitter, Youtube, and Tiktok.

Can Buffer post to YouTube?

No, Buffer does not have the ability to post YouTube videos. However, YouTube integration is in the pipeline for Buffer and might become available in the future.

About the Author

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Jimit Bagadiya

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