Buffer vs. Agorapulse: With Whom Should You Go With?

Overview

What is Buffer

If a brand or business is looking for a simple yet effective tool to manage all their social media activities from one place, Buffer is the perfect candidate. Connect all your social media accounts or business pages to this tool and get started on your social media marketing journey.

However simple the user interface might look, Buffer has an efficient line-up of scheduling features and a flexible social media calendar dashboard where you can visualize your scheduled posts for all platforms in one quick glance.

Buffer supports all the major social channels, including Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, Pinterest, Shopify, and TikTok. What differentiates it from Buffer alternatives is that it is the first social media scheduling tool that integrated Mastodon, an up-and-coming social media channel.

Additionally, Buffer offers an analytics dashboard that provides detailed insights into engagement and performance metrics, helping users to optimize their social media strategy.

What is Agorapulse

Agorapulse is a cost-effective option for marketing teams to manage and monitor their social media marketing activities from a streamlined and hassle-free dashboard.

This is the perfect software to get a handle on your branding and social media image on multiple platforms. You can outline your whole content strategy and create posts from scratch right in the scheduler. The platform-specific customizations polish every piece of content to perfection to get the optimum results from the audience.

Agorapulse supports all the major social media platforms like Facebook, Google Business Profile, Instagram, Linkedin, Twitter, YouTube, and Tiktok. The hiccups like going to separate native websites to post content and monitor audience reactions become redundant with a scheduling tool like Agorapulse.

The best thing about this software is it provides all-rounded social media management at such a cost-effective monthly rate that very few Agorapulse alternatives can match that cost to function efficiently.

Best Suitable for

At a Glance

In this section, we will brief you about the summarized rating on the user experience of Buffer vs. Agorapulse. Let us see which one of them has impressed the users more.

In overall star rating, Agorapulse is slightly ahead of Buffer. But when we came to ease of usage and the process of setting up, Buffer won, albeit by a slight margin. However, the quality of support in Agorapulse is way better as compared to Buffer.

Let us see all the criteria considered by the users and the scores they gave to compare Buffer vs. Agorapulse accurately. We will also see the scores of SocialPilot for extra reference.

Quick Comparison

Now let us go through all the basic but vital features of both the tools in question, which one has to know before making the right judgment.

It is a known fact that Buffer is a very economical tool, suitable for solopreneurs, small-scale agencies, and businesses, and so is Agorapulse. Buffer allows unlimited users to work from the same profile in its agency plan, but Agorapulse changes its users for each user onboarded in a team.

If we go into further details, you will see that Buffer only allows users to connect 10 social accounts, limiting the number of posts you can schedule. However, SocialPilot, a Buffer alternative, allows 30 social accounts to be linked to one profile and a limitless amount of posts to be scheduled at a lower price!

Look at the detailed table below to weigh each feature and see whether Buffer or Agorapulse is a more capable tool along with SocialPilot.

Reviews

Pricing

No comparison is ever complete without a close inspection of pricing. So now we will set the paid plans of both the tools side by side to effectively compare them.

Buffer and Agorapulse both have similar pricing for their agency plans. However, thinking about the solo marketers out there, Buffer has a free plan which Agorapulse does not.

Buffer costs $120 per month with no specific limit on team members to connect 10 social accounts and schedule up to 2000 posts on all the supported social channels. In contrast, Agorapulse charges a fee of $149 for only one user to connect 20 accounts and schedule however many posts they want. You can add users to your account in Agorapulse, but it’ll cost you add-on charges.

These were the biggest plans discussed at length, but for a complete picture, look at the table below, where we have compared Buffer vs. Agorapulse along with SocialPilot.

In-depth Scheduling and Publishing Capabilities Comparison

One of the prime requirements users expect from a social media management tool is its content scheduling and publishing capability. So let’s look at the same and see where either one of them wins.

Both Buffer and Agorapulse have all the basic scheduling features, such as advanced queueing, platform-specific customizations, visual post-scheduling, in-app integrations, etc. However, both apps cannot publish Facebook reels, carousel posts, and first comments on posts.

Here is a full picture comparing Buffer vs. Agorapulse, showing all the discrepancies in their scheduling and publishing capabilities along with SocialPilot for a better perspective.

In-depth Analytics Capability Comparison

Sustaining a successful social media marketing venture depends on how your content performs and what type of results in engagement it generates. For that, the analytical features of a tool are very important. So let’s compare Buffer vs. Agorapulse for analytics and reporting.

Both tools have similar capabilities in the analytics department, giving out robust performance and audience insights for all social platforms they support. But when it comes to reporting, Buffer lacks behind.

Here’s a bird’s eye view of all the analytics and reporting features, Buffer vs. Agorapulse side by side along with SocialPilot.

In-depth Inbox/Listening Capability Comparison

Now we will see how the tools in question perform when it comes to managing all the public engagement on multiple platforms from their integrated dashboard.

It is a bit jarring to know, but neither Buffer nor Agorapulse has much in the name of listening features or social inbox. Agorapulse has the ability for users to reply to messages they get but other than that, not much.

SocialPilot, in comparison, has streamlined social inboxes, which allow users to monitor DMs, reviews, and queries from the audience as well as reply to them.

Here are all features related to social listening, for both our contenders, along with SocialPilot.

In-depth Social Media Collaboration Capability Comparison

Social media management tools are used to make the task of marketing teams easier. For that, team and client workflows are crucial for tools like these to have.

Both Buffer and Agorapulse have capable team and client functionalities with higher subscriptions. This includes multi-user collaboration, permission-based access to content, client onboarding, and post-approval.

But where Buffer allows unlimited users in a single profile under its agency plan without extra charges, Agorapulse can be used only by a single user. Users need to pay more if they want to add team members to their profiles.

Here is a brief overview of the collaboration capabilities of Buffer vs. Agorapulse and with SocialPilot.