Overview
What Is Loomly Used For?
Loomly is a social media management tool that assists brands, businesses, and agencies in all the undertakings involving marketing on social platforms, simple and achievable, is what Loomly does.
Where tools are becoming more and more complicated and loaded with features, Loomly, with its neat and comprehensive interface, makes marketers’ work less stressful. Users can connect multiple social accounts to the tool and take care of all the postings from one integrated platform.
Marketers are inclined towards this tool as it costs comparatively less than many Loomly alternatives. Also, Loomly supports all the major social platforms, including Facebook, Google BusinessProfile, Instagram, Linkedin, Twitter, Youtube, Tiktok, Pinterest, and even the up-and-coming Snapchat.
Loomly is also used to preplan and schedule posts, access data on audience preferences and post-performance, manage all the audience engagement, and much more.
What is Agorapulse used for?
Agorapulse is a well-known social media management platform primarily used for scheduling posts on different social media channels simultaneously ahead of time. Agencies and businesses use it to automate social media marketing activities.
The tool has multiple functionalities across all the platforms it supports, including Facebook, Google Business Profile, Instagram, Linkedin, Twitter, Youtube, and Tiktok. You can plan your whole content calendar on Agorapulse, make the posts from scratch, and schedule them in bulk to be published at your chosen time.
Agorapulse is commended for its USP feature, the social inbox. The listening capabilities in this tool are pretty impressive and help users manage all the engagement with the audience and monitor keywords over the internet from the same space. This differentiates it from Agorapulse alternatives in the users’ eyes.
Its range of functions combined with reasonable pricing makes Agorapulse a logical choice for social media marketers.
Best Suitable for
Loomly
Start with $42
Agency, Small Business
Agorapulse
Start with $69
Agency, Small Business, Enterprise
SocialPilot
Start with $30
SMBs, Agencies, Multi-Location Brands
At a Glance
After the target clientele, we are taking a quick look at the opinions of the users who have already given both tools a fair try.
A very noticeable pattern emerges when we go through the scores given by the people, Agorapulse vs. Loomly. In the overall ratings, Loomly is in the lead, albeit beating Agorapulse by a small margin. But this slight lead by Loomly persists as it scores higher than Agorapulse in the setup method, ease of use, and quality of support as well.
Here are all the average ratings given by the users, comparing Loomly vs. Agorapulse.
|
Loomly |
Agorapulse |
SocialPilot |
|
|---|---|---|---|
| Number of Reviews | 1261 | 865 | 741 |
| Overall Star Rating | |||
| Ease of Use | |||
| Quality of Support | |||
| Ease of Setup | |||
| Learn More | Learn More | 14 Days Trial |
Quick Comparison
Now, we will talk about all the vital features of both social media tools, which users must note before deciding on either one of them.
The pricing models of Loomly and Agorapulse are different. While the former charges users a certain amount to allow a fixed number of users to use an account, the latter charges for every team member who is onboarded. Loomly supports all the social channels Agorapulse does except Pinterest and Snapchat, which are included only in Loomly’s repertoire.
The primary capabilities of social media management are all the same in both contenders, but their strengths differ. Where users can keep a keen eye on industry trends and competitors with Agorapulse’s robust listening feature, it lacks the branded experience white label solutions can provide to clients, which only Loomly has.
Regarding global reach, it’s easier with Agorapulse because it is available in many foreign languages, but Loomly is limited to only English.
Note: Despite being at a higher price point, Agorapulse does not provide users with white-label solutions, which is vital for agencies to give customized service to their clients. SocialPilot, however, does have the functionality at a much lower rate. This makes the latter a preferred Agorapulse alternative for agencies.
Here is a tabular view comparing all the primary social media management characters, Agorapulse vs. Loomly, with SocialPilot as added reference.
|
Loomly |
Agorapulse |
SocialPilot |
|
|---|---|---|---|
| Can't Miss to Compare | |||
| Minimum Pricing | $42/Month | $69/Month | $30/Month |
| Number of Accounts | 10 | 10 | 10 |
| Number of Team Members | 2 | 1 | 2 |
| Number of Posts that Can Be Scheduled | Unlimited | Unlimited | Unlimited |
| Core Capabilities | |||
| Scheduling & Publishing |
 |
|
|
| Analytics |
|
|
|
| Inbox |
|
|
|
| Collaboration |
|
|
|
| Competitor Tracking |
 |
|
|
| Whitelabel |
|
|
|
| Localization | English | German, English, French, Portuguese, Spanish | German, English, French, Portuguese, Spanish |
| Support | Email, FAQs, Chat, Knowledge Base | Priority Email & Chat Support | Email, Chat, Social Media, Phone |
| Learn More | Learn More | 14 Days Trial | |
Reviews
Positive
- Loomly's efficient labeling system enables easy retrieval of past posts by topic, enabling quick reposting or modification for new purposes.
- The tool's platform-specific customization feature allows tailored posts to be created and optimized for each social media platform, resulting in higher engagement and reach.
- Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.
Negative
- It lacks the ability to copy and paste post structures, which can be time-consuming for users who want to replicate a post with minor changes.
- Although it is possible to post videos using Loomly, file sizes need to be relatively small, which can, in turn, compromise the quality and length of the content.
- Loomly's analytics are limited in their insights and only provide basic information. This makes it challenging for users to evaluate the effectiveness of their social media strategies and make informed decisions.
Positive
- Agorapulses' well-designed dashboard offers insightful analytics and data. With this feature, users can track the performance of their social media campaigns and make informed decisions based on the data.
- Agorapulse is known to provide great customer service. The support team offers prompt and helpful assistance, leaving customers with a positive experience.
- The integration of social listening is a major advantage. By monitoring all mentions from one place, Agorapulse streamlines the process of tracking online conversations and helps ensure that no opportunity for interactions is missed.
Negative
- The lack of control over linking images and URLs in Agorapulse can be a drawback for users, as the URL is automatically linked to the thumbnail image and cannot be separated.
- The absence of preset UTMs and the difficulty in drafting posts in Agorapulse can also pose challenges for users and hinder their ability to manage their content effectively.
- The inbox management tool in Agorapulse is not on par with the user's expectations, as it lacks functionality and ease of use.
Positive
- You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
- You can prevent delays and ensure that everything gets published according to schedule. As a result, with SocialPilot, your consistency on social networks remains uninterrupted.
- SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.
Negative
- Users can post directly using their Instagram business account, but they will get mobile reminders in case of a personal account. This is a common issue on all social media management platforms since there is no available API for Instagram personal accounts.
- SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.SocialPilot does not have a color coding feature which simplifies the interface and makes it easier to navigate.
- One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.
Pricing
This comparison will only be helpful to any reader if we discuss the pricing plans of Agorapulse vs. Loomly. So let us dive into it and see which tool makes it more worthwhile for its users.
As mentioned earlier, the pricing models of both tools are different. Loomly has five paid plans. Its agency-leveled plan charges a one-time fee of $359 and allows 30 users to use work from the same account. Also, 50 social accounts can be connected to one Loomly account, and an unlimited number of posts can be scheduled from it. On the other hand, Agorapulse costs $149 to allow a single user to connect 15 social accounts. For more users to be added, users have to pay extra for Agorapulse.
Whether Loomly is a better option or Agorapulse can only be answered depending on the user’s needs.
Note: Where Loomly costs $359 to allow users to manage up to 50 social accounts, SocialPilot does the same for $200. This makes the latter a very cost-effective option for smaller businesses.
Every paid plan, Loomly vs. Agorapulse, is listed side by side for you to weigh against each other. We have also included SocialPilot’s cost for a clearer picture.
|
Loomly |
Agorapulse |
SocialPilot |
|---|---|---|
|
Basic
$42/per month
|
Standard
$69/per month
|
Professional
$30/per month
|
|
Standard
$80/per month
|
Professional
$99/per month
|
Small Team
$50/per month
|
|
Advanced
$175/per month
|
Advanced
$149/per month
|
Agency
$100/per month
|
|
Premium
$369/per month
|
Enterprise
Custom
|
Agency+
$200/per month
|
|
Enterprise
Custom
|
- | - |
|
15 Days Free Trial
No Credit Card Required
|
30 Days Free Trial
No Credit Card Required
|
14 Days Free Trial
No Credit Card Required
|
| Learn More | Learn More | Start Your free Trial |
In-depth Scheduling and Publishing Capabilities Comparison
Social media scheduling is the most popular feature of the tools in question, and users demand versatile capabilities from them. So we’ll take a look at the scheduling and publishing features, Loomly vs. Agorapulse.
Both tools have more than adequate functions when it comes to content publishing with smart queueing, platform-specific customizations, visual content support, cloud storage, in-app integrations, and much more.
But there are some notable differences as well. Agorapulse lacks the ability to publish Facebook reels and carousel posts. Loomly, on the other hand, does not possess the feature of location tagging for Twitter.
However, both tools cannot schedule first comments along with posts on Facebook and LinkedIn, which is a smart way to optimize social media posts. Marketers use the first comment to add more detail and hashtags to their posts without overcrowding the actual post.
Note: SocialPilot allows users to schedule posts along with first comments on Facebook, LinkedIn, and Instagram, which neither Loomly nor Agorapulse does.
Here’s a detailed comparison of all the primary and advanced scheduling features, Loomly vs. Agorapulse, along with SocialPilot.
|
Loomly |
Agorapulse |
SocialPilot |
|
|---|---|---|---|
| Smart & Advanced Queueing |
|
|
|
| Customize Post for Each Platform |
|
|
|
| Post Preview |
|
|
|
| Canva Integration |
|
|
|
| Unsplash Integration |
|
|
|
| Slack Integration |
|
|
|
| URL Shortener |
|
|
|
| Visual Post Support (Image, Video, GIF) |
|
|
|
| UTM Parameters |
|
|
|
| Cloud Storage |
|
|
|
| Hashtag Suggestions |
|
|
|
| Advance Publishing Capabilities | |||
| Save Draft Posts |
|
|
|
| AI Assistant |
|
|
|
| Watermark on Images |
|
|
|
| Bulk Scheduling |
|
|
|
| Content Curation |
|
|
|
| Auto publishing from RSS |
|
|
|
| Social media calendar |
|
|
|
| Mobile App |
|
|
|
| Browser Extension |
|
|
|
| Advance Facebook Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Support Album Posts |
|
|
|
| Support Carousel Posts |
|
|
|
| Alternate Text on Image |
|
|
|
| Support Facebook First Comment |
|
|
|
| Audience Targeting |
|
|
|
| Boost Post Scheduling |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Advance Twitter Publishing Capabilities | |||
| Location Tagging |
|
|
|
| Support Mention and Hashtags |
|
|
|
| Support Multiple Image Posts |
|
|
|
| Threads Scheduling |
|
|
|
| Advance Instagram Publishing Capabilities | |||
| Reel Scheduling |
|
|
|
| Story Scheduling |
|
|
|
| Tag Profiles on Images |
|
|
|
| Location Tagging |
|
|
|
| Support Instagram First Comment |
|
|
|
| Instagram Grid |
|
|
|
| Advance LinkedIn Publishing Capabilities | |||
| Audience Targeting |
|
|
|
| Support LinkedIn First Comment |
|
|
|
| Advance YouTube Publishing Capabilities | |||
| #shorts Scheduling |
|
|
|
| Mention of Other Youtube Accounts |
|
|
|
| Learn More | Learn More | 14 Days Trial | |
In-depth Analytics Capability Comparison
Analytics is the backbone of any social media marketing strategy. So in this section, we will weigh the analytics features of Loomly vs. Agorapulse to see which one performs better.
There is little difference in the analytical capabilities of both tools. They provide data for business pages as well as post performances of every platform they support. They generate comprehensive reports which can be downloaded in PDF formats and sent to all the concerned stakeholders.
Here is a simple comparison of all the analytics and reporting capabilities of Loomly vs. Agorapulse, along with SocialPilot, for added reference.
|
Loomly |
Agorapulse |
SocialPilot |
|
|---|---|---|---|
| Whitelabel Downloadable Report in PDF Format |
|
|
|
| Email PDF Report to Client |
|
|
|
| Auto Schedule Report with Team and Client |
|
|
|
| Custom Report Builder |
|
|
|
| Learn More | Learn More | 14 Days Trial |
In-depth Inbox/Listening Capability Comparison
Listening capabilities are essential if you want to handle all the audience’s engagement proactively. So now we’ll see how Loomly and Agorapulse are faring in this regard.
Both tools have functional social inboxes which can be used to reply to DMs. Loomly, however, is not capable of real-time listening. And neither Loomly nor Agorapulse enables users to respond to reviews or queries.
However, listening features are much more robust in Agorapulse than in Loomly.
Note: SocialPilot’s dedicated social inbox lets users monitor reviews and ratings given to their pages from Google Business profile and Facebook. They can even respond to them from the tool’s dashboard itself.
Here are all the listening capabilities of Loomly vs. Agorapulse compared to each other as well as SocialPilot.
|
Loomly |
Agorapulse |
SocialPilot |
|
|---|---|---|---|
| Can Reply Message |
|
|
|
| Can Reply Questions and Reviews |
|
|
|
| Can Reply on Visitor Posts |
|
|
|
| Real-Time Social Listening |
|
|
|
| Learn More | Learn More | 14 Days Trial |
In-depth Social Media Collaboration Capability Comparison
Social Media Management tools such as these have to have some collaborative workflows to be useful for social media marketing teams. So last but not least, we will go over the same for our contenders, Loomly and Agorapulse.
Loomly has a large limit for onboarding team members, and so does Agorapulse. Also, there is no limit on inviting clients to the workspace for both tools. Members can coordinate efforts to execute their social media marketing goals while doing commendable teamwork. Users working together on content can even communicate internally inside the tools.
Here is a comparative study of the collaborative abilities of both Loomly vs. Agorapulse and SocialPilot, a preferred software for social media teams.
|
Loomly |
Agorapulse |
SocialPilot |
|
|---|---|---|---|
| Free Unlimited Client Onboarding |
|
|
|
| Per Post Multi-User Collaboration |
|
|
|
| Access Management |
|
|
|
| Content Approval Workflow |
|
|
|
| Learn More | Learn More | 14 Days Trial |
