Loomly vs. Agorapulse: Which is Better For your Business?

Loomly vs. Agorapulse: Which is Better For your Business?

Loomly vs Agorapulse

Overview

Where tools are becoming more and more complicated and loaded with features, Loomly, with its neat and comprehensive interface, makes marketers’ work less stressful. Users can connect multiple social accounts to the tool and take care of all the postings from one integrated platform.

Marketers are inclined towards this tool as it costs comparatively less than many Loomly alternatives. Also, Loomly supports all the major social platforms, including Facebook, Google BusinessProfile, Instagram, Linkedin, Twitter, Youtube, Tiktok, Pinterest, and even the up-and-coming Snapchat.

Loomly is also used to preplan and schedule posts, access data on audience preferences and post-performance, manage all the audience engagement, and much more.

The tool has multiple functionalities across all the platforms it supports, including Facebook, Google Business Profile, Instagram, Linkedin, Twitter, Youtube, and Tiktok. You can plan your whole content calendar on Agorapulse, make the posts from scratch, and schedule them in bulk to be published at your chosen time.

Agorapulse is commended for its USP feature, the social inbox. The listening capabilities in this tool are pretty impressive and help users manage all the engagement with the audience and monitor keywords over the internet from the same space. This differentiates it from Agorapulse alternatives in the users’ eyes.

Its range of functions combined with reasonable pricing makes Agorapulse a logical choice for social media marketers.

Best Suitable for

Loomly

Loomly

Start with $42

Agency, Small Business

Agorapulse

Agorapulse

Start with $69

Agency, Small Business, Enterprise

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

After the target clientele, we are taking a quick look at the opinions of the users who have already given both tools a fair try.

A very noticeable pattern emerges when we go through the scores given by the people, Agorapulse vs. Loomly. In the overall ratings, Loomly is in the lead, albeit beating Agorapulse by a small margin. But this slight lead by Loomly persists as it scores higher than Agorapulse in the setup method, ease of use, and quality of support as well.

Here are all the average ratings given by the users, comparing Loomly vs. Agorapulse.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Number of Reviews 1261 865 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
Learn More Learn More 14 Days Trial

Quick Comparison

Now, we will talk about all the vital features of both social media tools, which users must note before deciding on either one of them.

The pricing models of Loomly and Agorapulse are different. While the former charges users a certain amount to allow a fixed number of users to use an account, the latter charges for every team member who is onboarded. Loomly supports all the social channels Agorapulse does except Pinterest and Snapchat, which are included only in Loomly’s repertoire.

The primary capabilities of social media management are all the same in both contenders, but their strengths differ. Where users can keep a keen eye on industry trends and competitors with Agorapulse’s robust listening feature, it lacks the branded experience white label solutions can provide to clients, which only Loomly has.

Regarding global reach, it’s easier with Agorapulse because it is available in many foreign languages, but Loomly is limited to only English.

Note: Despite being at a higher price point, Agorapulse does not provide users with white-label solutions, which is vital for agencies to give customized service to their clients. SocialPilot, however, does have the functionality at a much lower rate. This makes the latter a preferred Agorapulse alternative for agencies.

Here is a tabular view comparing all the primary social media management characters, Agorapulse vs. Loomly, with SocialPilot as added reference.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $42/Month $69/Month $30/Month
Number of Accounts 10 10 10
Number of Team Members 2 1 2
Number of Posts that Can Be Scheduled Unlimited Unlimited Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English German, English, French, Portuguese, Spanish German, English, French, Portuguese, Spanish
Support Email, FAQs, Chat, Knowledge Base Priority Email & Chat Support Email, Chat, Social Media, Phone
Learn More Learn More 14 Days Trial

Reviews

Positive

  • Loomly allows for both post scheduling and monitoring engagement within a single platform, streamlining your social media management.
  • Loomly's approval process enables quick content review and approval or suggesting edits, reducing the time and effort required for back-and-forth collaboration.
  • Loomly's Instagram grid view provides a preview of the final post's appearance on the platform, allowing for easy optimization and curation of a visually-appealing and cohesive social media feed.

Negative

  • Loomly's mobile app does not allow access to hashtag groups, limiting the ability to streamline and optimize hashtag usage.
  • It lacks the ability to copy and paste post structures, which can be time-consuming for users who want to replicate a post with minor changes.
  • The color-coded dots on the calendar, which help distinguish between scheduled posts and drafts, are small, and the colors are similar. This can be problematic, especially for drafts that still need approval, and a more visible tagging system would be helpful.

Positive

  • With the ability to schedule posts for multiple clients' social media accounts from a single platform, Agorapulse helps streamline your workflow and increase your productivity, making it an ideal solution for small business owners.
  • You can share content calendars directly with your clients for review using Agorapulse. This feature allows for seamless collaboration and communication, ensuring that your clients are kept in the loop every step of the way.
  • The flexibility provided by Agorapulse in managing comments allows users to respond to comments quickly and efficiently, as well as like or block unwanted comments, which helps maintain a positive online presence.

Negative

  • The absence of preset UTMs and the difficulty in drafting posts in Agorapulse can also pose challenges for users and hinder their ability to manage their content effectively.
  • The lack of ability to save tags/mentions of other organizations in Agorapulse can make it difficult for users to tag and engage with other businesses and profiles efficiently.
  • In Agorapulse, there is no way to re-distribute a post once its sent, making it difficult for users to make changes or corrections to their content after it's published.

Positive

  • SocialPilot can schedule posts in advance on multiple platforms at once while customizing the post for each one of them for the scheduler.
  • SocialPilot offers multiple features at a very affordable price. Different pricing plans make it an excellent choice even for small businesses. And it can upgrade the plans anytime as per requirement.
  • Users get to see how each and every post would look on the social platform it is meant for even before it is published. The newly designed SocialPilot dashboard generates a preview of the post with all the content and customizations, before scheduling it. This gives insights as to how the customer would see the post content.

Negative

  • Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.
  • One disadvantage of SocialPilot not offering a social listening feature is that it may not be the best choice for businesses or individuals who require comprehensive social media monitoring and analysis.
  • SocialPilot does not have a free version available, leaving users with only a 14-day free trial option to test the app. The free trial can be accessed without the need for a credit card, making it a risk-free opportunity for those who want to explore the features and capabilities of the app before making a purchase.

Pricing

This comparison will only be helpful to any reader if we discuss the pricing plans of Agorapulse vs. Loomly. So let us dive into it and see which tool makes it more worthwhile for its users.

As mentioned earlier, the pricing models of both tools are different. Loomly has five paid plans. Its agency-leveled plan charges a one-time fee of $359 and allows 30 users to use work from the same account. Also, 50 social accounts can be connected to one Loomly account, and an unlimited number of posts can be scheduled from it. On the other hand, Agorapulse costs $149 to allow a single user to connect 15 social accounts. For more users to be added, users have to pay extra for Agorapulse.

Whether Loomly is a better option or Agorapulse can only be answered depending on the user’s needs.

Note: Where Loomly costs $359 to allow users to manage up to 50 social accounts, SocialPilot does the same for $200. This makes the latter a very cost-effective option for smaller businesses.

Every paid plan, Loomly vs. Agorapulse, is listed side by side for you to weigh against each other. We have also included SocialPilot’s cost for a clearer picture.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Basic
$42/per month
Standard
$69/per month
Professional
$30/per month
Standard
$80/per month
Professional
$99/per month
Small Team
$50/per month
Advanced
$175/per month
Advanced
$149/per month
Agency
$100/per month
Premium
$369/per month
Enterprise
Custom
Agency+
$200/per month
Enterprise
Custom
- -
15 Days Free Trial
No Credit Card Required
30 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
Learn More Learn More Start Your free Trial

In-depth Scheduling and Publishing Capabilities Comparison

Social media scheduling is the most popular feature of the tools in question, and users demand versatile capabilities from them. So we’ll take a look at the scheduling and publishing features, Loomly vs. Agorapulse.

Both tools have more than adequate functions when it comes to content publishing with smart queueing, platform-specific customizations, visual content support, cloud storage, in-app integrations, and much more.

But there are some notable differences as well. Agorapulse lacks the ability to publish Facebook reels and carousel posts. Loomly, on the other hand, does not possess the feature of location tagging for Twitter.

However, both tools cannot schedule first comments along with posts on Facebook and LinkedIn, which is a smart way to optimize social media posts. Marketers use the first comment to add more detail and hashtags to their posts without overcrowding the actual post.

Note: SocialPilot allows users to schedule posts along with first comments on Facebook, LinkedIn, and Instagram, which neither Loomly nor Agorapulse does.

Here’s a detailed comparison of all the primary and advanced scheduling features, Loomly vs. Agorapulse, along with SocialPilot.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
Learn More Learn More 14 Days Trial

In-depth Analytics Capability Comparison

Analytics is the backbone of any social media marketing strategy. So in this section, we will weigh the analytics features of Loomly vs. Agorapulse to see which one performs better.

There is little difference in the analytical capabilities of both tools. They provide data for business pages as well as post performances of every platform they support. They generate comprehensive reports which can be downloaded in PDF formats and sent to all the concerned stakeholders.

Here is a simple comparison of all the analytics and reporting capabilities of Loomly vs. Agorapulse, along with SocialPilot, for added reference.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
Learn More Learn More 14 Days Trial

In-depth Inbox/Listening Capability Comparison

Listening capabilities are essential if you want to handle all the audience’s engagement proactively. So now we’ll see how Loomly and Agorapulse are faring in this regard.

Both tools have functional social inboxes which can be used to reply to DMs. Loomly, however, is not capable of real-time listening. And neither Loomly nor Agorapulse enables users to respond to reviews or queries.

However, listening features are much more robust in Agorapulse than in Loomly.

Note: SocialPilot’s dedicated social inbox lets users monitor reviews and ratings given to their pages from Google Business profile and Facebook. They can even respond to them from the tool’s dashboard itself.

Here are all the listening capabilities of Loomly vs. Agorapulse compared to each other as well as SocialPilot.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
Learn More Learn More 14 Days Trial

In-depth Social Media Collaboration Capability Comparison

Social Media Management tools such as these have to have some collaborative workflows to be useful for social media marketing teams. So last but not least, we will go over the same for our contenders, Loomly and Agorapulse.

Loomly has a large limit for onboarding team members, and so does Agorapulse. Also, there is no limit on inviting clients to the workspace for both tools. Members can coordinate efforts to execute their social media marketing goals while doing commendable teamwork. Users working together on content can even communicate internally inside the tools.

Here is a comparative study of the collaborative abilities of both Loomly vs. Agorapulse and SocialPilot, a preferred software for social media teams.

Loomly

Loomly

Agorapulse

Agorapulse

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
Learn More Learn More 14 Days Trial

Frequently Asked Questions

What is Loomly used for?

Loomly is a versatile social media management tool that helps agencies and businesses handle all of their social media marketing activities from multiple platforms in a signal dashboard. Loomly is used for creating and scheduling posts to be published at a dictated time and place, determining the page and content performance with analytics and reporting, monitoring the audience and replying to their messages, and collaborating with team members and clients for effective execution of social media strategies, etc.

What platforms does Agorapulse support?

Agorapulse supports most of the major social media platforms, including Facebook, Google Business Profile, Instagram, Linkedin, Twitter, Youtube, and Tiktok.

Does Loomly do Social listening?

Loomly does not have any social listening capabilities. Users can only reply to messages and comments online from the tool’s dashboard.

How much is Agorapulse monthly?

Agorapulse has four pricing plans.

  • Standard: This one costs $59 monthly for a single user to connect 10 social accounts.
  • Professional: Costs $99 per month per user to connect 15 social accounts.
  • Advanced: This plan charges $149 for one user to connect 20 social accounts.
  • This plan has customized pricing.

Agorapulse has a pricing model where users have to pay separately for each team member they invite to their Agorapulse profile.

How long is the Agorapulse free trial?

Agorapulse has a free trial period of 30 days for every subscription plan it offers.

About the Author

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Jimit Bagadiya

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