Did you know that people worldwide spend 145 minutes daily on social media? That means a worldwide reach at every instant is no longer a far-fetched dream.
Businesses of all kinds are realizing that their digital marketing needs to amp up. But there’s one constraint, and that’s the lack of time. Believe it or not, digital marketers these days need to handle thousands of responsibilities.
It’s so important for any business to have a presence online in totality, be it in the form of blog posts, social media, or advertisements. Digital marketers are now grabbing hold of tools to double their brand reach.
To help you select the best, we have come up with 17 amazing tools for your complete digital marketing plan.
This omnichannel marketing platform, Sender, excels in user-friendliness. All the features were created to be hustle-free yet functional at best. However, having a whole packet for your results-driving Email and SMS marketing, the price is reachable at ease.
Sender allows users to compose newsletters in an easiest manner and automate the campaigns for the most profitable results. Software also grants access to SMS marketing usage and its benefits for your business.
Sender ensures high-deliverability of emails, support availability 24/7 and great interface.
Our main objective is solved – we have a reliable email marketing tool which delivers our messages to our subscribers fine. Secondly, great customer support helps us to solve ongoing issues, and provides useful advice when and if needed. Overall, Sender is a great solution for a very reasonable price.
Mohammed Mehdi S
Template Editor can be more adjustable for right to left languages. I have some issues with numbers there.
Mailchimp is one of the useful digital marketing tools that is designed to automate and orchestrate email campaigns. It also shows detailed analytics that helps you experiment and improve your digital marketing initiatives in the future.
Marketers can design emails and increase their open rate by adding images, gifs, and personalized fonts. The templates are super easy to use. Keep a tab on all your email marketing campaigns with analytics.
Overall, Mailchimp is a great software to use to send out marketing emails to your clients and/or members. There are lots of templates to choose from, and the setup is pretty straightforward.
As I was still at a free trial stage, I did try to contact the support team and realized I wouldn’t be able to have any help at all, considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all, and it created a bad experience for me as a new user.
If you’re in search of a digital marketing tool that makes working with your team easier, SmartTask is the one for you. There are many tasks a digital marketer has on their plate.
From scheduling posts to getting the blog posts approved by the team, there’s a lot to be done. Many digital marketers use SmartTask to brainstorm content ideas, strategize, assign tasks and deadlines.
I have finally been able to use a project management tool in my daily life thanks to SmartTask simplicity.
The UI looks very basic and needs a facelift. Their mobile app is not yet very polished.
This is one of the best digital marketing tools for analytics. Ahrefs is a comprehensive SEO tool that has data for more than 150 million keywords.
It is also great for competitor analysis as it allows you to check who is linking your competitors, where their content is ranking, what their top pages are and so on. It can also be used for rank tracking and website monitoring.
I love that I can do backlink research so easily and check what the competition is doing.
The software is really expensive, the basic price comes in at 99/month, and this plan only offers you a limited amount of refreshes. If you want to implement ahrefs in a smaller (10 employees) web design agency, you quickly find yourself spending $500+ per month.
Referral Rock referral program software is a reliable tool to help any business get more customers using the power of their own network. Online and offline businesses can design incentive-based programs, enroll existing customers and referral partners, capture the new leads and sales, then issue rewards automatically.
Referral Rock automates every step of the referral process so a business can scale and consistently measure the success of referral marketing programs. This robust, user-friendly software also has the flexibility to be used for customer referrals, employee referrals, partner programs, and affiliate marketing programs. So, whatever your partnership needs are, Referral Rock has you covered.
Our account manager was incredible in getting us fully set up and live within less than a week! Referral Rock has every feature you can need in a referral program.
It’s a bit finicky when it comes to editing and customizing the dashboard. It’s not super intuitive, and I also wish there were more options.
Awario is a social listening tool that gives brands the insights they require. It monitors the web non-stop to find the mentions of your keywords and ensures that you react to those impactful conversations.
Awario also helps in social selling, making it a lead generation mine too. They also have powerful analytics to track the growth in numbers of mentions, measure collective reach, analyze progress, and much more.
It increased our awareness of what people are talking about on the net without us having to do searches each day.
Your first searches may not bring back the results you want. You really need to learn how to use the search tool and boolean searches to get what you need, so there is a learning curve on how to use the tool.
Want to make a quick graphic for your social media post? Canva is the go-to place for that. It is a digital marketing tool that allows you to create images using custom pictures, shapes, fonts, and icons.
Canva offers a simple way to design your presentations, logos, social media posts, graphs, banners, and so much more. Optimize your presence on top social media apps with Canva.
Overall, Canva is a great program, whether using the free templates and graphics or unlocking their super high-quality paid templates and graphics.
When editing images through the browser, sometimes some sections do not work well, and if the page is zoomed with the browser, most times it can not be returned to the previous state, and the page must be refreshed.
Unsure about what content performs the best? Here is where top digital marketing tools like BuzzSumo come to your rescue. Lookup for trending topics with this tool for promising content strategy.
You can even learn what content is working best for your competitor and identify the gaps where you need to work. Buzzsumo will also help you unravel influencers that can help you gain genuine engagement for your brand.
BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self-sufficient with the tool very quickly. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.
The price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you’d have to buy an upgrade subscription.
Kissmetrics is one of those digital marketing analytics tools that helps you track, analyze and optimize your digital marketing performance.
With the help of this tool, you can easily see what’s working and what’s not working across all your campaigns. The platform also tracks your website visitors through their conversion journey and lets you know which part of the funnel you need to fine-tune to get the best results.
Once you figure out how to set up and run reports, you can get valuable insight into all kinds of actions that take place on your site and track important conversion data. Overall, the best thing about Kissmetrics is that it allows us to do data-driven marketing better.
The user interface is completely unintuitive. The UI is outdated and every task is so manual it is painful. The integration with other platforms is limited.
Feedly is a digital marketing tool that will help you check all the content ideas without the information overload that usually comes with this task.
You can choose different blogs, topics, and publications you’re interested in, and the platform will aggregate them into a feed that you can monitor easily. You can also see what type of content is getting better results for your competitors.
It’s not confusing at all to browse around and use the Feedly account. It’s visually easy to look at and navigate to the feed that I want. I like being able to find new feeds as well through the categories.
The biggest dislike would be when I click on a story, and it varies how much of the content shows up. It either shows a majority of the written article, or it will show very few lines. I typically click on the source link, but it can be frustrating when I am trying to gather curated content and have to click on one, and it ends up being useless.
The digital marketing tools list is incomplete without a video editing app like Biteable. Bid farewell to video production hassles and create amazing videos in seconds. Add images with zero compromise on quality.
Get access to beautiful animation and catch illustrations to suit your needs and branding tone. Customize them in any color and size. The best part is it isn’t just limited to marketing folks; multiple teams of different departments can benefit from Biteable’s studio-quality videos.
Verified Biteable User
I like Biteable for its ease of use. I like the templates, the ability to upload images from Unsplash, the simple interface, and being able to create a video quickly. Overall, I think this is a good tool and a good value for money when compared to similar tools on the market.
Verified Biteable User
There are a few limitations, but the main one is that it doesn’t offer you the ability to record or even upload a voice-over. The other issue is that while the themes may be different, the style of the video is always the same. It is very difficult to create any kind of informative video using Biteable, it’s really just a tool for cheesy marketing videos, and none of them have really gotten any views.
Create presentations, infographics, design, and videos with this interactive tool. With Visme, you can help your brand get the reputation it deserves. Great if you are a pro designer, in case you are not the one, Visme is all you need to have. Easy to use and reliable, it will allow you to get the work done in a jiffy.
Get your presentations, charts, infographics ready with editable templates. With this all-in-one tool, you can even create branded documents, social media posts, videos, and more.
Visme is easy to use and creates very professional-looking unique graphics. I use it repeatedly. I create graphics weekly and Visme makes it easy.
I adore the My Brand and Block features Visme has rolled out over the past year. It has vastly improved my ability to go from an idea to a clean and precise branded infographic without having to hire a graphics designer.
Need a quick solution for a logo? Or maybe you just want to get inspired and learn new creative ways of company branding. BrandCrowd is here to offer logo maker tools regardless of your industry, keywords, and the platforms you want to share it on.
Moreover, BrandCrowd also has solutions for making business cards if you’re a local business or global entrepreneur. Finally, you can make other business-related designs such as invitations, flyers, etc.
Martyn Aryeh Denial
I’m really happy with BrandCrowd – it’s a great way to get logos and other promotional materials at affordable prices, plus you can edit your logo designs at any time. I use BrandCrowd for multiple online businesses now, and I recommend it when I’m consulting with people looking to start a new business or rebrand.
I’m new to this site and didn’t ask for an upgrade but it was done anyway.
Thinking about using an advanced digital marketing tool to generate leads? Mailmunch is your go-to partner. Not only can you take control of marketing automation using Mailmunch, but you also orchestrate the email designs using the email template library.
It consists of 1,000+ HTML email templates that businesses can use for an effective marketing campaign.
Marketers can create and design emails to increase their open rate and boost conversions. But that’s not it. Mailmunch also allows access to marketing analytics to measure the performance of each marketing campaign.
It’s user-friendly and does not need much effort to understand how to build a beautiful-looking newsletter from scratch. I have been using Mailchimp for a lot of years, so moving to mail munch was very effortless.
Upgrade fees for everything. The delivery of emails hasn’t been working properly. It takes 30 mins to send just the preview email. Blast is not going through promptly.
JookSMS is a cost-effective digital marketing tool that focuses on SMS Marketing. SMS Marketing is an important part of digital marketing to provide 360 environmental marketing technologies.
From churches to sports teams, or fast food chains, they all use SMS marketing for different purposes. Sending SMS in bulk requires a substantial amount of capital and planning. But, JookSMS provides a ready-to-go SMS marketing tech to reach out to different audiences based on different demographics.
I love the ease of the user interface and how user-friendly the platform is.
There was no mobile app connection to allow me to get notifications about replies to the messages I sent out. I had to log onto my account from my computer to monitor and respond to replies.
Easysendy is the most satisfactory option for marketers to send marketing emails and drive better results. Easysendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.
Increase your sales with Easysendy email marketing solutions across all industries; Easysendy can help businesses extend their reach, boost conversion rates, create a bond with their audience, and increase sales.
It is a very cost-effective offer compared to alternative email marketing platforms — free account if sending to < 2000 recipients, $19/mo for 10000 subscribers.
I love that you can do almost anything you want with Easysendy Pro. You can combine as many lists as you want when you send emails and many other advanced features that professional email marketers need.
I do not like that there are constant errors in the server, and that makes it difficult to see in real-time which prospects of my list have read my emails. They also have few customizable templates, and I would like more variety.
Movavi Screen Recorder is a powerful and easy-to-use tool that enables you to record your screen, grab snapshots, and create video tutorials. You can choose to record the whole screen or just a selected window. It can record audio separately from your microphone, system sounds, or webcam. Some advanced features include highlighting the mouse cursor and specific areas, the ability to schedule your recording tasks, and editing your video before export.
Movavi Screen Recorder allows you to save your video in one of the popular formats like MP4, MOV, AVI, GIF, etc., and quickly convert it thanks to Super Speed mode. Thereafter, you can export your final product to Google Drive, YouTube, WhatsApp, or just share a link – depending on your requirements. All of this makes Movavi an amazing asset any digital marketer would love to have.
Movavi Screen Recorder helps me a lot in creating tutorials. The process of recording and saving my work is so fast and simple. An easy built-in video editor that I use to edit my video before uploading it on my YouTube channel – and all of these for an affordable price!
Although the software is fine, it’s not suitable for recording games, and that’s what I was primarily looking for. A watermark on all my recordings was also quite annoying, so I had to upgrade to the paid version to get rid of it.
Digital marketers need to be present on every online platform. And the quickest way to do that efficiently is by using a handpicked set of tools. And one of these is indeed SocialPilot.
Social media is now an inseparable part of digital marketing. SocialPilot will help you conquer top social media apps with its smart scheduling and analytics feature. Get faster visibility and increased engagement opportunities at all times.
Are you ready for seamless and hassle-free management of everything from one place? Then activate your 14-day free trial now.
Digital marketing refers to promoting brand products and services on several online platforms like social media, blogging sites, emails, ads, and more. Marketers leverage digital marketing to attract more leads and sales.
Digital marketing deals with multiple aspects of marketing online, which mainly includes the following:
The tools used to schedule, curate, strategize and analyze your digital marketing campaigns are digital marketing tools. Some of these tools cater to content curation, scheduling posts on social media, generating keywords, managing email campaigns, and so on.
The best digital marketing tools are as follows:
Social media marketing is the cheapest form of digital marketing. It also has high ROI as it swells with massive users each day. You can use a tool like SocialPilot to dominate top social media apps easily.
SocialPilot is the best digital marketing tool for handling all your social media requirements. It has everything from scheduling, content curation, bulk scheduling, team and client management, social media analytics, and much more at an affordable rate.