9 Facebook Best Practices to Boost Your Business Success

Do you know more than 3 billion use Facebook each month? And among these, the 25-34 age group makes up the largest audience. That’s right—millions of people who could be your next customers are actively scrolling, liking, and sharing cat memes (and maybe even your content) daily.

Whether you’re a small business owner, a marketer, or a creator, Facebook remains one of the most powerful platforms for growing your business, especially if you’re targeting millennials.

But here’s the catch: posting random cat pictures won’t help you get noticed. You need to implement proven Facebook best practices to cut through the noise, boost engagement, and drive ROI.

So, ready to turn your strategy from meh to magnificent?

Let’s dive into the 9 best practices for a Facebook business page that will elevate your game and grow your business like a pro.

Top 9 Facebook Best Practices to Grow Business

Facebook’s potential for businesses isn’t just about having a presence—it’s about creating impact. The social media platform thrives on meaningful engagement and thoughtful strategies that align with your audience’s needs.

To help you crush your Facebook goals in 2025, we’ve compiled the top 9 Facebook best practices that will boost your growth, amplify your reach, and create a lasting impact:

1. Define Your Goals

A successful Facebook marketing strategy starts with clear goals. Before you post anything, ask yourself what do you want from your efforts. Is it affiliate revenue, driving traffic to your YouTube channel, or promoting your products?

Without clear goals, your efforts can feel like throwing darts in the dark. Start by defining objectives—brand awareness, lead generation, website traffic, or customer engagement.

Here is our pro tip for Agencies and Businesses:

• Use SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound.
• For example, instead of saying, “I want more engagement,” aim for “I want to increase post engagement by 20% in the next 3 months.

Knowing your audience is equally critical. Facebook provides Audience Insights to understand your ideal customer—age, interests, location, and behavior. For example, if you run a bakery, targeting food enthusiasts within 10 miles of your shop will yield better results than a general audience.

2. Verify and Optimize Your Facebook Business Page

Your Facebook Business Page is the face of your brand. A well-optimized page not only builds trust but also improves discoverability on the platform. A verification badge tells users your business is authentic.

It’s especially crucial for local businesses or brands who are into competitive space. Verification also improves your page’s search ranking on Facebook, making it easier for users to find you.

Take a look at Sarah Todd’s Facebook Page. It has a “Blue Tick” making people aware that is the real page. And people who are into food can easily find and engage with her content. Isn’t this amazing?

Here is an optimization checklist you can use to optimize your business page:

1. Choose a Clear Profile Picture: Use your logo to make your brand instantly recognizable.
2. Design an Engaging Cover Photo: Think of this as a billboard. Highlight your latest campaign, product, or core message.
3. Write a Compelling Bio: In 255 characters, explain who you are, what you do, and why it matters. Write a concise, keyword-rich description of your business. For example, include phrases like “eco-friendly home decor” or “24/7 roadside assistance.”
4. Call-to-Action Button: Set it up based on your goal, whether it’s “Shop Now,” “Contact Us,” or “Sign Up.” A good CTA guides your audience and tells them what they need to do next.
5. Add Key Details: Include business hours, website, and contact info. Ensure these details are accurate and up-to-date.

By maintaining a professional and optimized Facebook Business Page, you not only build trust but also make it easy for users to engage with your business. Think of it as laying the groundwork for long-term success.

3. Use Proper Image Sizes

When it comes to Facebook, visuals play a huge role. Correct image sizes ensure your content looks polished, professional, and optimized for any device. Nothing ruins a first impression faster than blurry, distorted, or cropped images.

Properly sized images improve your brand’s credibility and help your posts stand out in crowded feeds. Facebook’s algorithms even favor visually appealing posts, meaning you’ll likely see better engagement and reach. Think, would you engage with a distorted and cropped-out image?

Key image dimensions to remember:

• Profile Picture: 170 x 170 px – Ensure your logo or face is clear and recognizable.
• Cover Photo: 820 x 312 px – Use this space to highlight your brand or promotions.
• Post Images: 1200 x 630 px – Ideal for sharing links, promotions, or updates.
• Facebook Reels/Stories: 1080 x 1920 px – Vertical format for immersive storytelling.

Tip: Tools like Canva make resizing images effortless, ensuring they meet Facebook’s specs without losing quality.

Remember, visuals are the first thing users notice. Crisp, correctly-sized images not only capture attention but also convey that your brand is professional. It’s a simple step that yields big results!

4. Start Posting More Facebook Reels and Stories

Short-form, engaging, and mobile-first content is dominating social media, and Facebook Reels and Stories are at the forefront of this trend. With more than 600 million daily active Stories users and Reels gaining algorithmic priority, they’re a must-have for any business looking to grow.

These formats grab attention quickly, foster engagement, and keep your brand top of mind. Stories disappear after 24 hours, creating urgency, while Reels remain discoverable, extending their reach. Both formats are ideal for showcasing your brand’s personality.

How to make the most of them:

• Reels: Post short, entertaining videos, like tutorials, product demos, behind-the-scenes or fun beauty content. For example, a boutique could showcase a “30-second outfit styling” Reel.
• Stories: Use polls, countdowns, or quizzes to interact with your audience in real-time. A coffee shop might ask, “What’s your favorite drink? Latte or Espresso?” via Stories.

See how this page used Reels on Facebook to garner more than 117K views.

By consistently posting Reels and Stories, you’ll not only engage your current audience but also attract new followers organically.

5. Post On The Best Times

Timing is everything on Facebook. Posting at the right time can significantly boost your engagement and ensure your content reaches the maximum number of people. But the “best time” isn’t universal—it depends on your audience and their online habits.

Why does timing matter?

Facebook’s algorithm prioritizes content that sparks engagement quickly. If you post when your audience is most active, you increase the likelihood of likes, comments, and shares, signaling to the algorithm that your content is valuable.

General best times to post:

• Wednesday at 7 a.m., 9 a.m., and 1 p.m.
• Thursday and Friday between 7 a.m.– 8 p.m.

Take a look at our infographic:

However, your audience may have unique habits. For example, a local restaurant might see more activity in the late afternoon as people plan dinner, while an e-commerce brand could benefit from weekend posts.

For these scenarios, here is how to find your best times:

• Use tools like SocialPilot’s Best Time Checker to analyze your audience’s activity.
• Check Facebook Insights to track when your followers are online.

Pro Tip: Schedule posts at different times and days to test what works best for your business. Once you find your sweet spot, create a consistent posting schedule to keep your audience engaged. Timing + consistency = results!

6. Use Facebook Ads To Boost Reach and Views

With organic reach on Facebook declining, paid advertising has become one of the most effective ways to expand your audience and amplify your content. Facebook Ads offer highly targeted, cost-effective solutions for businesses of all sizes to achieve their goals, whether it’s boosting brand awareness, driving traffic, or increasing sales.

But how do Facebook ads work?

They allow you to target specific audiences based on demographics, interests, behaviors, and even past interactions with your business. For example, a fitness studio can create an ad targeting local users aged 25–45 interested in “health and wellness.”

Take a look at this Taboola Ad:

How to make the most of Facebook Ads:

1. Choose the right format: Video ads are highly engaging, carousel ads let you showcase multiple products, and lead ads are perfect for collecting customer details.
2. Leverage retargeting: Use Custom Audiences to re-engage users who visited your website but didn’t convert.
3. A/B test everything: Test different headlines, visuals, and CTAs to find what resonates best.

Start small with your ad budget. Analyze the performance using tools like Ads Manager and scale up based on results. With the right strategy, Facebook Ads can drive measurable results, no matter your business size or industry.

7. Facebook Best Practice: Leverage Facebook Groups

Facebook Groups are one of the platform’s hidden gems for businesses. They create a space for meaningful connections, foster loyalty, and allow you to build a community of engaged followers who are genuinely interested in your brand.

Unlike Pages, Groups focus on two-way communication. Members feel a sense of belonging and are more likely to interact with your posts, ask questions, and share feedback. For example, a skincare brand could create a group like “Glow Together: Skincare Tips & Tricks,” where members exchange advice and experiences.

How to use Facebook Groups effectively:

1. Create or Join Groups: Start your own group to control the conversation around your niche, or join existing ones to connect with potential customers.
2. Provide Value: Share exclusive content like tutorials, discounts, or behind-the-scenes updates. Engage members with polls, Q&A sessions, or live events.
3. Encourage Conversations: Ask questions, respond to comments, and make your group a space for open dialogue. The more interactive it is, the more members will stay engaged.

Pro Tip: Name something relevant and searchable for your group. A descriptive name makes it easier for new users to find your community organically. With consistent effort, Groups can become a powerful tool for audience retention and trust-building.

8. Regularly Measure Your Performance

Tracking your performance on Facebook isn’t just a good practice—it’s essential for growth. Analyzing your metrics helps you understand what’s working, what’s not, and how to refine your strategy to meet your goals.

Key metrics to track:

• Reach: How many people saw your posts.
• Engagement: Likes, comments, shares, and reactions—indicators of audience interest.
• Click-Through Rate (CTR): The percentage of users clicking your links.
• Conversion Rate: How many users completed a desired action, like signing up for a newsletter or making a purchase.

But manually gathering and interpreting this data can be time-consuming. That’s where tools like SocialPilot come in. SocialPilot provides a comprehensive Facebook analytics dashboard that consolidates all your metrics in one place. It lets you:

1. Track post performance: See which types of content resonate most with your audience.
2. Monitor audience growth: Analyze follower trends to understand your reach over time.
3. Generate reports: Create easy-to-understand, shareable reports to showcase your performance.

Use SocialPilot’s insights to adjust your posting schedule, optimize your marketing campaigns, and test new content types. By consistently monitoring, you can stay ahead of the curve and ensure your efforts yield the best results.

9. Stay Updated on Facebook Trends

Facebook evolves constantly, and keeping up with its trends is crucial for staying relevant and competitive. From algorithm updates to new content formats like Reels, understanding what’s current can help you tailor your strategy for maximum impact.

Adapting to trends ensures your content aligns with what Facebook’s algorithms and users prioritize.

For instance, short-form video (like Reels) and interactive content (polls, quizzes) are dominating engagement metrics in 2025.

How to stay ahead of Facebook trends:

1. Follow industry news: Subscribe to blogs like SocialPilot or Facebook’s Business Newsroom to get updates on new features and best practices.
2. Experiment with new formats: If Facebook launches a new feature (e.g., Reels), be an early adopter. For example, a brand posting Reels showcasing “behind-the-scenes” gets more visibility as the format is promoted.
3. Use marketing tools: Facebook marketing tools can automate tasks like scheduling posts, analyzing performance, and tracking trends. It also helps you identify what’s working and optimize accordingly.

Automate repetitive tasks (like scheduling posts) so you can focus on creating engaging, trend-aligned content. Staying current doesn’t just keep you in the game—it puts you ahead of competitors who are stuck in yesterday’s tactics.

Your Roadmap to Facebook Success

Mastering Facebook doesn’t have to be overwhelming. By implementing these 9 best practices—defining goals, optimizing your page, using Reels and Stories, leveraging ads, and staying on top of trends—you’ll position your business for long-term success.

Remember, Facebook is more than just a social platform; it’s a powerful tool to connect, engage, and grow. The key is consistency, creativity, and a data-driven approach.

Now it’s your turn—start applying these strategies today and watch your impact grow. Need a little help staying organized?

Try tools like SocialPilot that streamline your workflow and free up time for creativity.

Let’s make your Facebook presence impossible to ignore!