Social Media Video Sizes for Every Platform (Dimensions, Ratios, and File Size Limits)

You shot the video. You picked what felt like the right size. You uploaded it to Instagram, then TikTok, then YouTube. And somehow it still came out cropped on one platform, rejected as an ad on another, and blurry on the third.

If you’re a digital marketer, a content creator, or a social media manager juggling video across a handful of platforms every week, this is not bad luck. It’s a spec problem, and specs are fixable.

This guide gives you the exact social media video specs and sizes for every major platform. It also explains the one thing almost no other guide explains clearly: why the same platform can show three different “correct” durations, depending on whether you’re recording in the app, uploading a finished file, or running a paid ad.

Get this right once, and you stop guessing every time you post.

The Real Cost of Getting Video Specs Wrong

Getting a video spec wrong feels small in the moment. It rarely stays small. A rejected ad, a reshoot, or a video that looks worse than it should all trace back to the same root cause: the wrong number, used at the wrong step.

Before you get to the platform-by-platform tables, it helps to see exactly what that costs you, and the one distinction that explains most of it.

What Getting This Wrong Actually Costs (Wasted Spend, Rejected Ads, Lost Reach)

A wrong video spec is not just an ugly crop. It’s real money and real time. Here’s what that looks like in practice:

• You shoot a vertical video, but the platform expects a square one for that specific ad placement. The ad gets rejected, and you lose the time it took to shoot and edit.
• You upload a file that’s too long for an ad slot, even though the same length works fine for an organic post. Now you’re re-cutting the video the night before a campaign launch.
• You use a video codec your phone doesn’t flag as a problem, but the ad platform does. The upload sits in review longer than it should, and your campaign starts late.

None of this happens because you didn’t try. It happens because most spec guides give you a single number for each platform, when the real answer depends on where that video is going.

While we have specifically talked about videos in the above points, using the right image dimensions is equally important. To sort out the image sizes for the same campaign, keep the companion image sizes cheat sheet open in another tab.

Record Limit vs. Upload Limit vs. Ad Limit, and What Each One Means for Your Campaign

Almost every confusing “but I read it was X seconds” moment comes down to one thing: people compare three different limits as if they were one.

Limit type	What it actually controls	When it applies
Recording limit	How long a clip can be filmed live, using the platform’s own in-app camera	Only when you’re filming directly inside the app
Upload limit	The maximum length or size the platform accepts for a file you already made and are uploading	Applies to a finished video you prepared in advance
Ad limit	What a paid placement will accept, no matter what the organic upload limit allows	Only applies when you’re running the video as a paid ad

TikTok is the cleanest example of this. The filming limit using TikTok’s own camera is 10 minutes, while the uploading limit is 60 minutes. Also, when you run the same video as a standard (non-Spark) paid ad, the limit is 10 minutes but for Spark Ads (which boost an existing organic post) there is no set duration limit at all.

Three different numbers, all correct, all about the same platform. The trick is knowing which one applies to what you’re actually doing.

The Universal Video Setup for Cross-Platform Campaigns

Not every video needs a custom export for every platform. Most short-form platforms actually agree on the basics, which means one well-built file can cover a lot of ground before you need to make any adjustments at all.

The Recommended Universal Spec Profile

If you only remember one setup from this entire guide, use this one. It’s the safest starting point for almost any platform:

• Rapporto d'aspetto: 9:16 (verticale) for Reels, Stories, Shorts, and TikTok. 16:9 (horizontal) for YouTube’s main feed and most LinkedIn desktop viewing. Getting your social media video dimensions right at this stage saves you from reshooting later.
• Risoluzione: 1080 x 1920 pixels for vertical video. 1920 x 1080 pixels for horizontal video.
• Format: MP4 file, using the H.264 video codec and AAC audio.
• Frame rate: 30 frames per second.
• Dimensione del file: Keep it under 500MB whenever you can. Most platforms accept far more, but a smaller file uploads faster and processes with fewer problems.

This single setup will play cleanly on Instagram Reels, Facebook Reels and Stories, TikTok, YouTube Shorts, Threads, and Bluesky without any changes.

Where a Single Universal File Still Falls Short (and What to Adjust)

A universal setup is a starting point, but there are a few places where you’ll still need to make a separate version:

• Instagram and Facebook main feed posts often look and perform better in a 4:5 (1080 x 1350) shape instead of full 9:16, since that’s what the feed itself is built around.
• YouTube’s standard, long-form videos still expect 16:9 landscape. A vertical video will play, but it won’t fill the screen the way a widescreen video does.
• Paid ads on any platform may have a shorter length cap than the same platform’s organic upload limit, so double-check the ad-specific row in the tables below before you submit anything to a campaign.
• X (Twitter), LinkedIn, and Pinterest all support wider ranges of aspect ratios than short-form platforms, so a single vertical file will work, but it may not be the best-performing shape for those specific feeds.

Instagram Video Specs

Getting your Instagram video size right matters more here than on most platforms, since a single account can post to four different formats, each with its own shape and length. Grab your audience’s attention with captivating videos while they scroll down their Instagram feeds.

Formato	Aspect ratio	Risoluzione	Max length	Max file size
Feed and Carousel	1:1 or 4:5	1080 x 1080 or 1080 x 1350	Up to 60 minutes	4 GB
Mulinelli	9:16	1080 x 1920	3 minutes if recorded in-app, longer if uploaded	4 GB
Storie	9:16	1080 x 1920	60 seconds per story card	4 GB
Live	9:16	1080 x 1920	Up to 4 hours	Streamed, not uploaded

Annunci video carosello

Messaggi del carosello indicano la presenza di più elementi di contenuto. I piccoli punti sotto il post indicano più di un'immagine, creando un tutorial passo-passo che illustra le caratteristiche e l'utilizzo del prodotto.

Specifiche video

• Video Dimensions: 1080 x 1080 (max)
• Aspect Ratio: 1:1
• Video Length: 60 seconds (max)
• File Type: .MP4 & .MOV
• File Size: 4 GB (max)
• Number of Cards: 2 to 10 (max)

Annunci sulle Storie di Instagram

Coinvolgete il vostro pubblico con uno storytelling avvincente utilizzando la funzione Storie di Instagram. Storie di Instagram contengono fino a 10 immagini e scompaiono dopo 24 ore dal vostro feed di Instagram. Potete condividere la stessa storia anche sul vostro profilo Facebook.

Specifiche video

• Risoluzione consigliata: 1080 x 1920 pixel
• Rapporto d'aspetto: 9:16 (verticale a schermo intero)
• Max file size: 4 GB
• Lunghezza massima del video per clip: 60 seconds (no automatic splitting into 15s segments anymore; it remains one 60s video).
• Formati consigliati: MP4, MOV
• Zone sicure: Lasciare 250 pixel (14%) in alto e 340 pixel (20%) in basso liberi da testo, logo e CTA per evitare sovrapposizioni con le icone del profilo e i pulsanti dell'interfaccia utente.

For more details, check out the Instagram stories ad guide by Meta.

Video di Instagram Reels

Instagram reels are the trending video content format on Instagram. This TikTok rival has an amazing organic reach and allows users to take part in the latest trends for higher engagement. Here are the reel sizes and aspect ratios for Instagram:

Specifiche video

• Recommended resolution: 1080 x 1920 pixel
• Full-screen aspect ratio: 9:16
• Rapporto di aspetto delle miniature di alimentazione: 4:5 (cropped in the feed – keep critical content in center)
• Anteprima della griglia del profilo: 3:4 (a partire dall'aggiornamento della griglia 2025)
• Dimensione massima del file: 4 GB
• Max video length (in-app recording): 3 minutes (180 seconds) – extended from 90 seconds in January 2025
• Max video length (upload from device): 15 minutes
• Formati consigliati: MP4, MOV
• Codec: H.264 con audio AAC
• Bitrate consigliato: 3.500-5.000 Kbps
• Frame rate minimo: 30 fps

Instagram extended the maximum Reels length from 90 seconds to 3 minutes in January 2025. Videos uploaded from your device can be up to 15 minutes long. Design for the first 3 seconds, that is the critical hook window before viewers scroll away.

Video in diretta su Instagram

Instagram Live consente di trasmettere in tempo reale ai propri follower. I video in diretta sono ben visibili nella parte anteriore della barra delle Storie.

Specifiche video

• Recommended resolution: 1080 x 1920 pixels (9:16 vertical)
• Minimum resolution: 720 x 1280 pixels
• Bitrate consigliato: 3.500-5.000 Kbps
• Frame rate: 30 fps recommended (60 fps supported)
• Durata massima: 4 ore
• Codec: Video H.264, audio AAC

For the full breakdown of every Instagram video format, including covers and safe zones, see the full Instagram video spec guide.

Specifiche video di Facebook

Facebook video size rules cover more ground than most platforms, since one account can post organic feed video, Reels, Stories, and four separate paid ad formats.

Formato	Aspect ratio	Risoluzione	Max length	Max file size
Feed and Shared Video	16:9 to 9:16	1280 x 720 or 1080 x 1080	Up to 240 minutes	Sources place this between 4 GB and 10 GB depending on upload method
Reels and Stories	9:16	1080 x 1920	No maximum length restriction for Reels; Stories 60 seconds per card	4 GB
Annunci video	4:5 recommended	1080 x 1080 minimum	Up to 240 minutes	4 GB
Live	16:9 or 9:16	720p or higher	No fixed cap widely enforced	Streamed, not uploaded

Messaggi video condivisi

I video condivisi vengono riprodotti automaticamente nel News Feed. È una delle forme più comuni di video su Facebook. Si tratta dei video condivisi dagli amici e dai marchi.

I video condivisi hanno un orientamento orizzontale o verticale.

Specifiche dei video condivisi su Facebook

• Risoluzione consigliata: 1080 x 1080 pixel (quadrato) o 1280 x 720 pixel (orizzontale)
• Portrait: 720 x 1280 pixels
• Rapporti di aspetto supportati: 16:9 (paesaggio), 9:16 (ritratto), 1:1 (quadrato), 4:5 (ritratto)
• Dimensione massima del file: 4 GB
• Lunghezza massima del video: 240 minuti (4 ore)
• Formati consigliati: MP4, MOV
• Codec: H.264 con audio AAC
• Bitrate consigliato: 2-5 Mbps

Square (1:1) videos take up more space in the mobile feed and consistently outperform landscape formats for engagement. Use 1080 x 1080 px as your default unless you have a specific reason to go widescreen.

Video a 360°

Facebook dà inoltre priorità ai video a 360° in quanto appaiono organicamente nei feed di Facebook. Fate clic sulla scheda Avanzate, impostate il punto di vista predefinito e fate clic sulla scheda Controlli 360 per registrare qualsiasi video in questo formato.

Gli utenti possono ottenere una visione elaborata a 360° dei video facendo scorrere il cursore con un tocco sul dispositivo.

Specifiche dei video a 360° di Facebook

• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos: 5120 x 5120 maximum, aspect ratio 1:1
• Maximum Length: ½ hour
• Maximum File Size: 10 GB
• Video con metadati 360 incorporati
• File Type: MP4 container

Annunci video su Facebook

According to SocialAppsHQ, Facebook ads have an average CPC di approximately $0.97.

Gli inserzionisti utilizzano i video in modo massiccio su Facebook per commercializzare i loro prodotti e marchi. Esistono diversi tipi di Annunci su Facebook, e gli addetti al marketing devono prestare attenzione a ottenere le giuste specifiche di ciascuno di essi.

Standard Feed Video Ads

This is the everyday video ad that shows up in someone’s main Feed. Both Square and Landscape dimensions work here.

Specifiche video

• Video Dimension: 1280 x 720 pixel
• Format: .MOV or. MP4 file
• Landscape Aspect Ratio: 16:9 (paesaggio)
• Square Aspect Ratio: 1:1 (quadrato)
• Durata: 4 hours (max)
• Video Size: 4 GB (max)

Annunci video carosello

Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook.

Con gli annunci carosello, i brand possono mostrare più immagini prima di cliccare su un link. Si tratta sicuramente di un modo divertente di promozione che permette agli utenti di interagire in modo più approfondito con il vostro servizio o prodotto.

Specifiche video

• Risoluzione consigliata: 1080 x 1350 pixel (4:5 verticale) o 1080 x 1080 pixel (1:1 quadrato)
• Rapporti di aspetto supportati: 4:5 (verticale), 1:1 (quadrato), 16:9 (orizzontale) - tutte le diapositive devono coincidere
• Lunghezza massima del video per diapositiva: 60 secondi
• Totale diapositive: Up to 10 videos per carousel
• Dimensione massima del file: 4 GB per video
• Formati: MP4
• Codec: H.264 con audio AAC
• Frame rate: 30 fps minimo

Raccolta di annunci video (per cellulari)

Gli annunci Collections sono ideali per il marketing di prodotti di diversi colori, come i vestiti e i prodotti al dettaglio. Questo annuncio video è seguito da 3 immagini del prodotto, per offrire agli spettatori un'esperienza coinvolgente.

Specifiche video

• Video Dimensions: 1080 x 1080 (Square)
• Landscape Aspect Ratio: 16:9 (Landscape)
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Instant Experience Ads (Previously Canvas Video Ads)

Questa forma di contenuto a pagamento fornisce agli utenti una grande quantità di informazioni scorrendo il dito sui loro dispositivi mobili. Questi annunci non hanno limiti di caratteri e di testo.

Specifiche video

• Video Dimensions:1200 x 628 (Landscape)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Lunghezza del video: 2 hours (max)

Annunci video a scorrimento

Slideshow ads are now created directly within Meta Ads Manager and are integrated into tools like Advantage+ catalog ads and video creation features. They offer a lightweight, video-like format that uses motion, sound, and text to showcase multiple images – ideal when full video assets aren’t available. As a cost-effective alternative to video, they support up to 10 images with transitions and text overlays.

Specifiche video

• Video Dimensions:1200 x 720 (Landscape)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Video Duration: 15 seconds (max)

Storie Video

I video delle Storie di Facebook sono video verticali a schermo intero che scompaiono dopo 24 ore. Sono separati dai post del feed e hanno le loro specifiche.

Specifiche video

• Recommended resolution: 1080 x 1920 pixel
• Rapporto d'aspetto: 9:16 (verticale, a schermo intero)
• Dimensione massima del file: 4 GB
• Lunghezza massima del video: 60 secondi (Facebook divide automaticamente le clip più lunghe in schede da 15 secondi)
• Recommended formats: MP4, MOV
• Zona sicura: Lasciare 250 pixel in alto e 340 pixel in basso liberi da contenuti critici per evitare la sovrapposizione dell'interfaccia utente.

Bobine di Facebook

Facebook Reels is Facebook’s short-form vertical video format, directly competing with TikTok and Instagram Reels. Reels appear in the dedicated Reels tab, the main feed, and on profiles.

Specifiche video:

• Risoluzione consigliata: 1080 x 1920 pixel (1440 x 2560 px consigliati per la massima nitidezza)
• Rapporto d'aspetto: 9:16 (verticale, a schermo intero)
• Dimensione massima del file: 4 GB
• Max video length: No maximum length restriction for Reels. (Meta, June 2025 Update)
• Formati consigliati: MP4, MOV
• Zona sicura: Mantenere le immagini e i testi principali all'interno dell'area centrale, mentre la parte superiore e inferiore sono parzialmente coperte dai controlli dell'interfaccia utente.

I Reel sono attualmente il formato più diffuso su Facebook. Riproporre i Reel di Instagram o i contenuti di TikTok direttamente sui Reel di Facebook è una strategia comune ed efficace, basta assicurarsi che non ci siano watermark visibili di terze parti.

Facebook Live

Facebook Live consente di trasmettere in tempo reale ai propri follower, al pubblico della pagina o ai gruppi. I video in diretta ottengono una portata organica significativamente maggiore rispetto ai caricamenti registrati.

Specifiche video

• Risoluzione consigliata: 1920 x 1080 pixel (1080p a 30 fps)
• Livelli di qualità supportati:
• 1080p @ 60 fps: 4.500-9.000 Kbps
• 1080p @ 30 fps: 3.000-6.000 Kbps
• 720p @ 30 fps: 1.500-4.000 Kbps
• 480p @ 30 fps: 600-2.000 Kbps
• Max broadcast length: 8 hours
• Protocollo: RTMPS (consigliato per la sicurezza)
• Video codec: H.264 (Level 4.1 for 1080p/30 fps, Level 4.2 for 1080p/60 fps)
• Audio: AAC stereo, 44.1 kHz or 48 kHz

Annunci video in streaming

In-Stream Video Ads appear mid-roll inside other people’s Facebook videos, similar to YouTube pre-roll ads. They play automatically when a viewer is watching a video and cannot be skipped until a set interval.

Specifiche video

• Recommended resolution: 1080 x 1080 pixel
• Rapporto d'aspetto: 16:9 (paesaggio) o 1:1 (quadrato)
• Lunghezza del video: 5–15 seconds (strict limit for skippable; up to 60 seconds for non-skippable)
• Max file size: 4 GB
• Formati: MP4, MOV

Gli annunci In-Stream richiedono l'attenzione dello spettatore fin dal primo secondo. Conducono con il vostro marchio o con il vostro aggancio, non c'è tempo di accumulo.
Leggi Facebook’s detailed video spec guide for every ad format, including carousel and collection video ads.

TikTok Video Specs

TikTok ha portato una rivoluzione negli aspetti del video marketing, mostrando il vero potenziale dei video brevi. È possibile partecipare a sfide e dare un tocco personalizzato al proprio marchio.

Tuttavia, è necessario rispettare Specifiche video di TikTok per elevare l'esperienza dei vostri spettatori.

Formato	Aspect ratio	Risoluzione	Max length	Max file size
Organic (recorded in-app)	9:16	1080 x 1920	Up to 10 minutes	Varies by device
Organic (uploaded file)	9:16	1080 x 1920	Up to 60 minutes	Up to 4 GB on web upload
Non-Spark Ads	9:16 (also supports 1:1, 16:9)	1080 x 1920 minimum 540 x 960	Up to 60 seconds	Under 500 MB
Spark Ads	Same as organic post	Same as organic post	No official restriction	Same as organic post

Video organici

Sono i soliti video di TikTok che gli spettatori possono trovare nei loro feed se vi seguono. I brand li usano per le sfide di duetti e per i post giornalieri.

Specifiche video

• Recommended resolution: 1080 x 1920 pixel
• Rapporto d'aspetto: 9:16 (verticale a schermo intero)
• Max file size: iOS app: up to 287.6 MB, Android app: up to 72 MB and TikTok web/desktop upload: up to 4 GB
• Lunghezza massima del video: While in-app recording is capped at 10 minutes, users can now upload pre-recorded videos up to 60 minutes long via the app or web.
• Selezionare i conti: Fino a 30 minuti
• Formati consigliati: MP4, MOV
• Codec: H.264 con audio AAC
• Bitrate consigliato: 6-8 Mbps a 1080p/30fps
• Frame rate: 30 fps (ottimale); 30-60 fps supportati

In 2026: TikTok’s video length limits depend on how you make the video. In-app video recording still caps at 10 minutes. Uploading a pre-made file organically can run up to 60 minutes for most accounts (third-party corroborated, no single official page found). Standard, non-Spark paid ads are capped at 10 minutes, while the Spark Ads have no separate limit.

Annunci di alimentazione

Se avete trovato la vostra nicchia di pubblico su TikTok, utilizzate i feed pubblicitari e ricorrete agli annunci a pagamento. Questi aumenteranno la vostra portata a un pubblico più ampio e incrementeranno notevolmente le vostre metriche di coinvolgimento.

Specifiche video

• Risoluzione consigliata: 1080 x 1920 pixel
• Aspect ratio: 9:16 (full-screen vertical) – preferred; also supports 1:1 and 16:9
• Max file size: 500 MB
• Max video length: 60 seconds (ad format limit, even though organic can be longer)
• Recommended ad length: 9–15 seconds for best performance
• Recommended formats: MP4, MOV, AVI, GIF
• Codec: H.264 con audio AAC

TikTok Live

TikTok Live allows creators to broadcast in real time. Access to Live requires at least 1,000 followers and a minimum age of 18.

Specifiche video

• Recommended resolution: 1080 x 1920 pixels (9:16 vertical)
• Bitrate consigliato: 4.500-6.000 Kbps
• Frame rate: 30-60 fps
• Intervallo dei fotogrammi chiave: 2 secondi
• Video codec: H.264
• Codec audio: AAC

YouTube Video Specs

Più di 500 hours of video are uploaded to YouTube every minute.

YouTube is a great channel for marketers to promote their brands through interesting videos. YouTube video size rules split cleanly into two paths: long-form and Shorts. Here are their basic specs:

Formato	Aspect ratio	Risoluzione	Max length	Max file size
Standard Video	16:9	Up to 4K (2160p), higher resolutions supported	Up to 12 hours for verified accounts, 15 minutes if unverified	Up to 256 GB
Pantaloncini	9:16	1080 x 1920	3 minuti	Same as standard upload
Live	16:9	720p or higher recommended	Depends on account type	Streamed, not uploaded

Video YouTube Standard

The best format which gives high-quality videos for uploading on YouTube is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

Specifiche video

• Video Dimensions: 3840 x 2160 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 256 GB or 12 hours, whichever is less.

Lunghezza dei vari annunci video di YouTube

• Skippable video ads: Max length is 12 hours (can be skipped after 5 seconds)
• Non-skippable video ads: Max length is 15-20 seconds (30 seconds in some areas)
• Mid-roll video ads: Minimum length is 30 seconds
• Bumper video ads: Max length is 6 seconds

Annunci display

Display ads appear in the search results or in the right column when watching a YouTube video.

Specifiche video

• Video Dimensions: 1920 x 1080 px (16:9 recommended)
• Companion Banner (optional add-on, desktop only): 300 x 250 px
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 256 GB or 12 hours, whichever is less.

Cortometraggi su YouTube

Cortometraggi su YouTube sono simili alle storie di Facebook e Instagram. La maggior parte dei marchi utilizza questo formato per rendere più dinamica la presenza su YouTube. Servono anche come rapido promemoria per controllare il caricamento di un nuovo video.

Specifiche video:

• Risoluzione consigliata: 1080 x 1920 pixel
• Rapporto d'aspetto: 9:16 (requisito verticale rigoroso - i video orizzontali non sono promossi come corti)
• Lunghezza massima del video: 3 minuti (180 secondi) - esteso da 60 secondi alla fine del 2024
• Dimensione massima del file: 256 GB
• Formati consigliati: MP4, WebM
• Codec: H.264 con audio AAC
• Frame rate: 30-60 fps

Streaming live su YouTube

YouTube Live consente ai creatori e ai marchi di trasmettere in tempo reale direttamente sul proprio canale.

Video Specifications:

• Risoluzione consigliata: 1920 x 1080 pixel (1080p a 30 fps)
• Raccomandazioni sul bitrate:
  • 4K (2160p) @ 60 fps: 20,000–51,000 Kbps
  • 1080p @ 60 fps: 4,500–9,000 Kbps
  • 1080p @ 30 fps: 3,000–6,000 Kbps
  • 720p @ 60 fps: 2,250–6,000 Kbps
  • 720p @ 30 fps: 1,500–4,000 Kbps
  • 480p @ 30 fps: 600–2,000 Kbps
• Codec video: H.264
• Audio: AAC stereo, 44,1 kHz o 48 kHz
• Intervallo dei fotogrammi chiave: 2 secondi
• Frame rate: 30 fps (valore predefinito consigliato) o 60 fps
• Durata massima del flusso: 12 ore

LinkedIn Video Specs

While LinkedIn has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly. LinkedIn has confirmed video watch time on the platform grew 36% year-over-year, with video content creation growing twice as fast as every other post format combined.

Let us now take a look at LinkedIn video specs.

Formato	Aspect ratio	Risoluzione	Max length	Max file size
Organic Video	1:2.4 to 2.4:1	Up to 4096 x 2304	Up to 15 minutes on desktop, 10 minutes on mobile	Up to 5 GB
Annunci video	16:9, 1:1, 4:5, or 9:16	1920 x 1080 recommended for 16:9	3 seconds to 30 minutes	75 KB to 500 MB

Video condivisi su LinkedIn

Oltre a caricare il video, LinkedIn offre la possibilità di condividere i link di YouTube nei post condivisi e negli articoli di LinkedIn Pulse. È possibile pubblicare annunci video per aumentare le possibilità di generazione di lead e di branding.

Specifiche video:

• Recommended resolution: 1920 x 1080 pixels (16:9 landscape)
• Ritratto: 1080 x 1920 pixel (9:16)
• Quadrato: 1080 x 1080 pixels (1:1)
• Maximum resolution: 4096 x 2304 pixels (4K)
• Supported aspect ratios: 16:9 (landscape), 4:5 (portrait), 1:1 (square), 9:16 (vertical)
• Lunghezza massima del video: 15 minuti (desktop); 10 minuti (caricamento mobile)
• Dimensione massima del file: 5 GB
• Supported formats: MP4, MOV, ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, WebM
• Codec consigliato: H.264 con audio AAC
• Recommended bitrate: 8–12 Mbps at 1080p
• Frame rate: 24-30 fps consigliati (10-60 fps supportati)

LinkedIn’s algorithm tends to favor native video uploads over posts. Also, shorter videos perform better here, and under 60 seconds is the sweet spot for completion rates. Captioning your videos still matters too, because 21% of mobile viewers keep their sound permanently off, and only 37% typically watch with sound on at all.

Video in diretta su LinkedIn

LinkedIn Live consente alle Pagine e alle persone (previa approvazione) di trasmettere in diretta alla propria rete. È particolarmente efficace per il lancio di prodotti, sessioni di leadership di pensiero ed eventi virtuali.

Specifiche video

• Recommended resolution: 1920 x 1080 pixels (16:9) or 1080 x 1080 pixels (1:1)
• Minimum resolution: 256 x 144 pixels
• Maximum resolution: 4096 x 2304 pixels
• Recommended bitrate: 8–12 Mbps at 1080p (range: 192 Kbps to 30 Mbps)
• Frame rate: 24–30 fps recommended (10–60 fps supported)
• Codec video: H.264
• Audio: AAC (Codifica audio avanzata)
• Durata massima in diretta: In genere fino a 1 ora (varia a seconda del partner di codifica)
• Requisiti: LinkedIn Live access must be requested and approved via LinkedIn’s application process.

Annunci video su LinkedIn

LinkedIn Sponsored Video Ads appear in the LinkedIn feed and are targeted based on professional demographics – making them highly effective for B2B campaigns.

Specifiche video

• Recommended resolution: 1920 x 1080 pixels (16:9)
• Supported aspect ratios: 16:9 (landscape), 1:1 (square), 9:16 (vertical)
• Max video length: 30 minutes
• Max file size: 500 MB
• Formati: MP4
• Lunghezza consigliata per gli annunci: 15 secondi o meno per le campagne di sensibilizzazione; fino a 90 secondi per le campagne di considerazione.

Controllo LinkedIn’s full post sizing guide for image specs and additional placement details.

X (Twitter) Video Specs

X’s CEO, Linda Yaccarino, said in 2023 that the platform sees roughly 500 million posts every day. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.

Account type	Aspect ratio	Risoluzione	Max length	Max file size
Standard (free) account	16:9, 1:1, or 9:16	1280 x 720	2 minutes 20 seconds	512 MB
X Premium	Same ratios	Same resolution	Up to 4 hours	Reported as either 8 GB or 16 GB, depending on the source
Annunci video	16:9, 1:1, or 9:16	1280 x 720	Around 60 seconds performs best	500 MB

Video in-Feed di Twitter

È possibile caricare i contenuti video in-feed nei formati orizzontale e verticale direttamente su Twitter. Sebbene questi formati specifici non possano essere condivisi attraverso i link di YouTube e Vimeo, Twitter offre modi semplici per condividere i contenuti organici. Anche per i video pubblicitari a pagamento è possibile utilizzare le stesse specifiche.

Specifiche video:

• Recommended resolution: 1920 x 1200 pixels (landscape) or 1200 x 1900 pixels (portrait); minimum 32 x 32 pixels
• Consigliato per l'alimentazione: 1280 x 720 pixel (orizzontale)
• Supported aspect ratios: 16:9 (landscape), 9:16 (portrait), 1:1 (square)
• Max video length (standard): 140 seconds (2 min 20 sec)
• Max video length (X Premium – web/iOS): 4 hours (240 minutes)
• Max video length (X Premium – Android): 10 minutes
• Max file size (standard): 512 MB
• Max file size (X Premium): 8 GB
• Recommended formats: MP4, MOV
• Codec: H.264 con audio AAC
• Recommended bitrate: 2–5 Mbps (5 Mbps at 1080p, 2.5 Mbps at 720p)
• Frame rate: 30 fps or 60 fps

X (Twitter) Annunci video

X ads run on a different rulebook than organic posts, with their own length and file limits that don’t always match what you’d expect from the platform’s regular upload rules. Getting these specs right before launch will ensure a smooth campaign.

Video Specifications:

• Risoluzione consigliata: 1200 x 1200 pixel (1:1) o 1920 x 1080 pixel (16:9)
• Risoluzione minima: 600 x 600 pixel (1:1) o 640 x 360 pixel (altri rapporti)
• Rapporti di aspetto supportati: 9:16, 16:9, 1:1
• Lunghezza massima del video: 2 minuti e 20 secondi (come per l'organico); raccomandati 15 secondi o meno per le pubblicità
• Dimensione massima del file: 1 GB
• Formati consigliati: MP4, MOV
• Codec: H.264/AVC with AAC-LC audio (128 Kbps max)
• Frame rate: 29.97 fps or 30 fps (up to 60 fps supported)

Per massimizzare l'impatto dei vostri video su Twitter e aumentare le vendite e il coinvolgimento, esplorate la nostra guida dettagliata sulle strategie di video marketing.

Pinterest Video Specs

Pinterest does support native video uploads, allowing users to create and publish video Pins directly on the platform. You can upload videos in formats like MP4, MOV, or M4V, with durations ranging from 4 seconds up to 15 minutes.

Oltre ai Pin video nativi, Pinterest supporta anche annunci video e pin di idee, che vengono riprodotti automaticamente nei feed degli utenti e sono progettati per un maggiore coinvolgimento.

Formato	Aspect ratio	Risoluzione	Max length	Max file size
Video Pins (organic)	9:16 recommended; also supports 1:1, 2:3, 3:4, 4:5, 1:2	1080 x 1920 for full-screen	4 seconds to 15 minutes	20 MB on web, up to 2 GB recommended on mobile
Annunci video	Same ratio options as organic	Same as organic	Similar range, check current ad specs before submitting	Similar range, check current ad specs before submitting

Video Pin di Pinterest (organico)

I Pinterest Video Pins sono video nativi che appaiono nel feed e nei risultati di ricerca. Per impostazione predefinita, vengono riprodotti in modo silenzioso, quindi la narrazione visiva e il testo sullo schermo sono essenziali.

Specifiche video

• Risoluzione consigliata: 1080 x 1920 pixel (9:16) o 1000 x 1500 pixel (2:3)
• Rapporti di aspetto supportati: 9:16 (vertical), 2:3 (portrait) – vertical formats perform best
• Max file size: 2 GB
• Max video length: 15 minutes
• Recommended length: 15–60 seconds for best engagement
• Recommended formats: MP4, MOV, M4V
• Audio: Auto-muted in feed – always include captions or on-screen text

Pinterest Long-Form Video Ads

I due formati dei video promossi da Pinterest sono: quadrato e verticale. Pur essendo quasi identici, hanno alcune dimensioni uniche.

Specifiche video

I Pinterest Promoted Video Ads (chiamati anche Standard Width Video Ads) appaiono nei feed e nei risultati di ricerca. Sono disponibili in diversi rapporti di aspetto.

• Risoluzione consigliata: 1080 x 1920 pixel (9:16 verticale)
• Square option: 1000 x 1000 pixels (1:1)
• Opzione ritratto: 1000 x 1500 pixel (2:3)
• Supported aspect ratios: 9:16, 2:3, 1:1
• Dimensione massima del file: 2 GB
• Max video length: 15 minutes (recommended 6–15 seconds for ads)
• Recommended formats: MP4, MOV, M4V

Multi-Page Pins (formerly Idea Pins)

Pinterest retired Idea Pins as a separate format in August 2023. The multi-page, music, and sticker features that made Idea Pins distinct are now just part of the standard Create Pin flow, so there’s no separate format to choose anymore, just one Pin option that can hold images, video, or both.

Specifiche video

• Risoluzione consigliata: 1080 x 1920 pixel
• Rapporto d'aspetto: 9:16 (verticale a schermo intero)
• Dimensione massima del file: 100 MB per video
• Lunghezza massima del video per pagina: 60 secondi
• Formati consigliati: MP4, MOV

Other Platforms: Snapchat, Threads, Bluesky, and Google Business Profile

These four platforms get less attention than Instagram or TikTok, but they still show up in most cross-platform campaigns, especially for local businesses and community-first brands. Let’s check the video specs for each of these:

Snapchat

Siete tra il miliardo di spettatori che vedono i video su Snapchat?

Snapchat è diventato più grande di Twitter e Pinterest, uno dei preferiti dalle giovani generazioni, sebbene sia una piattaforma molto più giovane.

Quindi, se volete sfruttare la potenza di Snapchat per le vostre campagne di video marketing, dovete anche essere consapevoli delle specifiche dei video.

Video singolo

This video format is the basic way in which users communicate on the platform. Yet, as a marketer, you can post videos to showcase products and latest events in your business. To complement your video production, don’t miss la nostra guida alla strategia di video marketing per creare contenuti coinvolgenti che portino risultati.

Specifiche video

• Risoluzione consigliata: 1080 x 1920 pixel
• Aspect ratio: 9:16 (full-screen vertical)
• Dimensione massima del file: 500 MB
• Lunghezza massima del video: 5-60 secondi
• Formati consigliati: MP4, MOV
• Risoluzione minima: 640px di larghezza con un rapporto d'aspetto minimo di 3:4

Riflettori puntati su Snapchat

Snapchat Spotlight is Snapchat’s algorithmically-driven short video feed – similar to TikTok’s For You Page. Videos can reach far beyond your follower base based on engagement.

Specifiche video:

• Recommended resolution: 1080 x 1920 pixel
• Aspect ratio: 9:16 (full-screen vertical)
• Max file size: 500 MB
• Max video length: 5–60 seconds
• Recommended formats: MP4, MOV
• Requisiti di contenuto: Devono essere contenuti originali; niente watermark da altre piattaforme, niente immagini fisse, niente contenuti di solo testo, niente upload a bassa risoluzione.

Spotlight videos are eligible for Snapchat’s creator payment program, making it the platform’s primary monetization pathway for creators. Videos that feel native (not repurposed from TikTok or Reels with visible watermarks) perform significantly better.

Snapchat Long-Form Video Ads

I video di formato lungo sono l'unico formato che Snapchat offre per gli annunci a pagamento. Tuttavia, ci sono molte opportunità per aggiungere un video all'opzione di scoperta di Snapchat. Dovete esplorare questo social network per capire come può essere più adatto alle vostre campagne di annunci video.

Specifiche video

• Recommended resolution: 1080 x 1920 pixel
• Supported aspect ratios: 9:16 (vertical, primary), 16:9 (landscape), 1:1 (square)
• Dimensione massima del file: 1 GB
• Max video length: 180 seconds (3 minutes)
• Recommended formats: MP4, MOV
• Lunghezza consigliata: 15 secondi o meno per i non skippabili; fino a 3 minuti per i long-form non skippabili.

Threads

Threads (by Meta) added native video support in 2024. As a text-first platform built on Instagram’s infrastructure, Threads supports a range of video formats and is increasingly used for short-form video content.

Threads Feed Video Specifications

Threads non ha un feed video dedicato come Reels, i video appaiono in linea nel feed delle conversazioni di Threads. I contenuti riproposti da Instagram Reels o TikTok funzionano bene in questo caso, dato il pubblico condiviso. I video di durata inferiore a 90 secondi registrano i tassi di completamento più elevati.

• Risoluzione consigliata: 1080 x 1920 pixel (9:16 verticale)
• Rapporti di aspetto supportati: 9:16 (vertical), 3:4 (portrait), 1:1 (square), 16:9 (landscape) – flexible, no strict requirement
• Max file size: 1 GB
• Max video length: 5 minutes
• Recommended formats: MP4 (H.264 codec preferred)
• Lunghezza ottimale per il coinvolgimento: Meno di 90 secondi

Bluesky

Bluesky added video upload support in September 2024 and expanded it significantly in March 2025. As a decentralized alternative to X (Twitter), Bluesky’s video capabilities are growing rapidly.

Specifiche video Bluesky Feed

Bluesky extended video uploads from 60 seconds to 3 minutes in March 2025. The platform also runs a dedicated vertical video feed, launched back in January 2025 under its Search tab, so videos aren’t limited to the text-based timeline anymore.

• Recommended resolution: 1080p (1920 x 1080 pixels or 1080 x 1920 pixels)
• Max file size: 100 MB
• Max video length: 3 minutes (180 seconds) – extended from 60 seconds in March 2025
• Formati supportati: MP4, MOV, MPEG, WebM
• Recommended codec: H.264
• Upload limits: 25 videos per day; 10 GB total per day
• Account requirement: Verified email required to upload video
• Audio: Auto-muted on some clients – use captions or on-screen text

Google Business Profile

I video sul vostro profilo aziendale di Google contribuiscono a rendere più accattivante il vostro annuncio su Google Search e Maps. Per garantire la migliore qualità e visibilità, seguite le specifiche video consigliate di seguito.

Video del profilo aziendale di Google

• Recommended resolution: 1920 x 1080 pixels (1080p)
• Minimum resolution: 1280 x 720 pixels
• Aspect ratio: 16:9
• Max file size: 75 MB
• Max video length: 30 seconds
• Formati consigliati: MP4, MOV

Video del prodotto/menu del profilo aziendale di Google

• Durata: Up to 30 seconds
• Dimensione del file: Maximum 75 MB
• Risoluzione720p o superiore (si consiglia 1280 x 720)
• Formati: MP4 or MOV (preferred)
• Orientamento: Supports both vertical and horizontal videos

Common Video Marketing Mistakes That Cost Reach and Spend

Good video marketing depends on more than a talented editor. It depends on matching the file to the platform, and to the placement inside that platform. Mixing up social media video formats between platforms is where most of these mistakes start.

The four mistakes mentioned below show up again and again, across teams of every size.

Shooting in the Wrong Aspect Ratio and Losing Reach

A horizontal video shot for YouTube gets awkwardly cropped when it’s dropped into an Instagram Reel. Decide your primary shape before you shoot, not after, so you’re not fighting the crop later.

Confusing a Recording Limit With an Upload Limit

As covered earlier in this guide, these are genuinely different numbers on platforms like TikTok. Always check which one applies before you promise a client or your team a specific run time.

Ignoring Platform-Specific Compression

Every platform compresses video after upload to some degree. Starting with a clean, correctly-sized file gives the platform’s compression less damage to do. Starting with a stretched, mismatched, or overly compressed file already makes the problem worse before the platform even touches it.

Using Ad Specs for Organic Posts, or Vice Versa

LinkedIn’s video ads are capped at 500 MB, well under its organic upload limit of 5 GB. Facebook’s ad length caps can differ from its organic caps too. Always double check the row of the table that matches what you’re actually doing, ad or organic, before you hit publish.

La suite per la pubblicazione di video nativi di SocialPilot

It’s clear that video is king on social media. In fact, Meta says that 60% of time spent across Facebook and Instagram is spent watching video content.

I marketer sanno che i video sono i contenuti più coinvolgenti al giorno d'oggi e quindi è importante che creino ed eseguano questi video il più possibile per far crescere il loro marchio.

But video strategy and content creation is no simple task, it requires an idea, content, time, and workforce. This is why it pays to get all the help you can get, especially from a tool like SocialPilot that can help create an automated posting calendar, automate your scheduling, sync with your drives for easy access, and edit your thumbnails, etc. on the dashboard and more.

Con SocialPilot, potete creare e programmare video nativi su YouTube, Facebook, Instagram, Linkedin, Twitter e altro ancora da un'unica dashboard. Questo non solo aiuta a creare contenuti ottimizzati, ma può anche essere utilizzato per mantenere coerente la programmazione dei video.

Keep This Guide Bookmarked

Il vostro foglio informativo sulle specifiche dei contenuti video è pronto. Iniziate a progettare le vostre campagne di contenuti video utilizzando i migliori strumenti video per sfruttare la potenza del social media network marketing.

Use SocialPilot, a powerful social media management platform, to schedule these videos and share them at the best time for maximum engagement. Keep track of your overall social media analytics and learn more about your audience and their preferences. Take SocialPilot’s prova gratuita oggi and make an impactful presence across multiple social media platforms.