34 Essential Online Marketing Tools Every Team & Agency Needs in 2021

Lead Generation Tools

OptinMonster is a great lead generation software that makes it easy to create beautiful opt-in forms. It’s an all-in-one list building tool and supports all the popular types of lead capture forms. This online marketing tool for small businesses can help you grow your email list, reduce cart abandonment, and improve website conversions.

Once you create an offer, you can use the powerful targeting and segmentation engine to show the offer to the right audience at the right time. You can then use the reporting and split testing feature to know how your opt-in forms are performing and adjust in real-time to improve your lead generation strategy. OptinMonster Pro and OptinMonster Growth are the best plans for marketing teams, and they cost $59/month and $99/month respectively.

UpLead is a B2B database that helps you to find and connect with new customers. The database contains over 30 million contacts and allows you to build targeted lists of companies and contacts using over 50 criteria. With features like in-built email verification, technology tracking, email format patterns, competitor intelligence, and account-based marketing, you’ll be able to grow your pipeline and find more qualified prospects. You can quickly find the best new customers and download their contact information.

UpLead professional is the best plan for agencies and teams, which costs $399/month.

GrooveJar is a lead generation tool that helps you grow your audience by capturing more emails. GrooveJar provides easy-to-customize pop-up apps that are designed to entice visitors and increase email sign-ups. One of its key features is the Collect & Convert feature that sends out customized email templates to get customers to convert. Other pop-up apps include GrooveUrgent, which turns over 9% of your website visitors into leads and GrooveKudos, which shows reviews by happy customers.

GrooveJar offers a free 7-day full access trial. You can get its professional plan for $99/month.

Instapage helps you to create stunning landing pages that can generate leads and increase your conversions. This online marketing tool allows you to create beautiful pages that blend with your brand’s themes and then integrate them with your campaign’s subscriber list. You can also use it to receive leads from ads or capture free traffic.

The best plan for a marketing team looking to increase productivity is the Instapage Enterprise, which is customizable.

Email Marketing Tools

SalesHandy is an affordable email automation tool widely used by salespeople, marketers, recruiters, SMBs, and bloggers to send a cold email outreach campaign. This online marketing tool helps you in tracking the recipient’s behaviour for making data-driven decisions.

Using SalesHandy, you can create multiple email campaigns on the go. Its email campaign has some amazing features, such as Mail Merge to create a high-level email personalization. You can even set automated follow-ups up to 9 stages depending on the recipient’s actions to increase the response rate.

The tool has a free plan where you can use the email tracking feature free for a lifetime. If you want to send email campaigns, the basic plan starts at $12/month.

MailChimp is one of the most popular email marketing software. It provides flexible email marketing templates that make it easy to send appealing emails to prospects. This online marketing tool brings your audience data, insights, and marketing channels together, so you achieve your objectives faster.

MailChimp’s free plan allows you to add up to 2,000 subscribers but limits you to 12,000 emails per month. The standard plan ($14.99/month) or the premium plan ($299/month) would be great for a team

MixMax is an email marketing app that enables marketers to boost their productivity by automating outbound sales communications via Gmail. This online marketing tool allows you to send engaging emails with instant scheduling, track the emails accurately, set up meetings instantly, and save time with email templates.

MixMax enables you to do various actions such as schedule events, complete purchases, confirm expense reports, answer surveys, send polls, personalize your emails, and more. The best plan for teams is the MixMax Growth, which charges $65/month, but if your team comprises more than 10 people, contact support to get the Enterprise plan.

Lemlist is a fantastic email outreach tool that allows you to personalize emails, automate follow-up, and track your emails. Its A/B testing editor helps you to test and improve your content for better results.

The best thing about this online marketing tool is that it automatically generates personalized images such as the company logo and name. The platform is designed specifically for the team; hence you can share and edit campaigns collaboratively.

Most B2B companies use the tool for B2B sales, recruiting, press outreach, and churn reduction.Lemlist offers a 14-day trial, and its most popular plan is the Lemlist Email Outreach, which costs $59 per month.

Hubspot is one of the most popular online marketing tools for small businesses. It is an inbound marketing and sales software designed to help companies attract visitors and convert leads. Its email marketing tool enables you to create, personalize, and optimize marketing emails without the need for designers or IT.

The tool allows you to easily schedule sales emails to reach prospects at the right time. Its email tracking feature lets you know the minute a lead opens an email, sends a follow-up, and closes the sale. The tool also assigns lead scores to help you filter leads that are serious about your product.

Hubspot can easily be integrated with what your team already uses, whether it’s Gmail, Outlook, Office 365, or G Suite. You can choose the Professional plan that costs $890/month or the Enterprise plan, which costs $3,200/month. However, your price will increase gradually as your database grows

Constant Contact is an easy to use email marketing solution that makes it easy to create, share, and track emails. It’s designed to help you engage your customers, get new customers, increase sales, and grow your business.

The online marketing tool allows you to customize emails with the drag and drop editor, manage your contacts, and track the performance of your campaigns.

Its plans are based on the number of subscribers on your contact list, and it allows you to send unlimited emails. The Email Plus plan is the best, which costs $45/month.

Moosend is another online marketing tool that offers email marketing services with marketing automation. This allows you to scale your business much faster using cart abandonment tracking, drip campaigns, and welcome emails.

Moosend provides a free plan with no time limits, making it a great alternative to email marketing software like Constant Contact. In contrast to other platforms, its free plan also offers all features with unlimited email campaigns for up to 1000 subscribers.

And if you surpass this limit, the Pro plan starts at $10/month only. You can adjust the scale of subscriber count as per your needs.

SendX is a simple but very effective email marketing automation and lead generation tool. It is known for its affordability and variety of features, including email drip campaigns, email newsletter campaigns, lead capture pop-ups and forms, and premium email templates.

This online marketing tool has an ultra-simple UI and offers high-quality live support to ensure you get your desired results in the least time and most effective way. Pricing begins with $9.99/month for up to 1000 contacts.

As the number of subscribers increases, you get promoted to higher pricing tiers. You can start your email marketing free trial right away.

Social Media Marketing Tools

SocialPilot is a social media management tool designed specifically for agencies and social media professionals to increase brand awareness and traffic. It manages social media, schedules posts, improves engagement, and analyzes results.

SocialPilot provides you with a single platform from which you can manage all your social media channels. It allows you to send as many as 500 posts in bulk and link them to 100 social profiles from one account.

You can schedule updates, collaborate with team members, share the work, get content suggestions and feeds, and customize your posts. If you’re a marketing agency, you will greatly benefit from their client management tools as well.

It also enables a seamless approval workflow for your teams and provides comprehensive analytics reports. SocialPilot offers a plan for agencies and social media teams that costs $150 per month.

HootSuite is a valuable tool for managing social media marketing. It enables you to schedule and post updates to any social media channel from just one platform. It also helps you to monitor multiple streams and engage with your audience directly from the platform.

You can easily implement and analyze marketing campaigns on all your social profiles without signing in to each channel. It’s perfect for agencies and social media teams as it allows you to collaborate and share work.

HootSuite allows you to target messages and boost your social advertising performance. You can manage platform access, create approval workflows, and reduce the risk of errors. While it has been in the market for a long time, it is comparatively a complex tool to use. Hence, we recommend other user-friendly Hootsuite alternatives.

Its Team plan costs $129/month and allows 20 social profiles, 3 users, and unlimited scheduling. If your team comprises more than 3 users or manages more than 20 social profiles, you can opt for the Business plan ($599/month) or the Enterprise plan.

Check out how SocialPilot proves to be a great Hootsuite alternative.