34 Essential Online Marketing Tools Every Team & Agency Needs in 2021

Picture of Manvi Agarwal

by Manvi Agarwal

If you want to outdo your competitors, there’s only one assuring way. And that’s grabbing most opportunities to make your audience realize why you are the best fit for them.

To do that, you need to make a scroll-stopping online presence on most digital forefronts. Sounds easy? It isn’t!

Well, the right online marketing for small businesses will require tools to help you nail your goals. They can boost the effectiveness of your marketing team. From foundational tools to more specialized ones, they can really help you execute your strategy on time, so you zoom past your competitors.

In this blog, we have covered top online marketing tools for small businesses in different categories that can help maximize your team’s productivity in multiple aspects. Ready to explore them all?

Let’s begin!

SEO Tools

1 Ubersuggest



Ubersuggest is one of the best digital marketing tools on the market. Yes, you guessed it right, it’s available for free! Created by SEO veteran Neil Patel, this tool generates keyword ideas and expands the keyword targeting strategy of online marketing for small businesses. Simply enter the primary keyword, and Ubersuggest will provide multiple keyword suggestions. The main reason why Ubersuggest is such a valuable SEO tool is that it caters to Google’s Latent Semantic Indexing, which is a complex algorithm that understands certain phrases.

Apart from keyword suggestions, Ubersuggest also has another useful feature – the traffic analyzer. This feature allows you to see the strategies that are working for other players in your market. You can view top SEO pages, top-performing content for any keyword, and backlink data.

2 Semrush


For 1 user

SEMrush is a powerful SEO tool that focuses on keyword research, Google Ad campaign optimization, and competitor analysis. It is an all-in-one online marketing tool with some fantastic features like traffic analytics that reveals any company’s web traffic and online performance. With product listing ads, you can define competitors and your listings to get insights into product feeds. You can also check backlinks and compare your competitors’ ranking.

Semrush offers 3 pricing options for marketing teams and agencies: Pro (119.95/month), Guru ($229.95/month), and Business ($449.95/month).

3 Keyword Planner


Keyword Planner

Keyword Planner is a free SEO tool offered by Google. It has two main features: keyword research and traffic analytics. The keyword research helps you find keywords for a new campaign or an existing campaign. This online marketing tool allows you to search for keywords based on terms that are relevant to your website, business, or landing page. The traffic analytics feature gives you historical statistics and traffic forecasts to help you decide the keywords that you must use.

4 Ahrefs


For 3 users

Ahref is a fantastic, all-in-one SEO tool. It allows you to check your competitors’ search traffic and find out why they rank high. Its keyword research feature provides thousands of keyword ideas, and you can use the keyword difficulty and advanced keyword metrics to determine which ones to target.

Another great feature is its backlink research that allows you to see any website’s backlinks for valuable SEO insights. You can also research what content performs best in your niche using the content explorer. It allows you to track your desktop and mobile keyword rankings using the rank tracker. Ahrefs for agencies and marketing teams costs $999/month, which allows up to 5 users. You can also take its Advanced plan for 3 users at $399/month.

5 Moz


For 10 users

Moz is a valuable tool for performing in-depth keyword and SERP analysis. It offers keyword suggestions and allows you to analyze any keyword using four specific metrics: volume, opportunity, difficulty, and priority. With this digital marketing tool, you’ll be able to discover and prioritize all the keywords you need and get useful insights about your competitors.

Moz offers a free 30-day trial, but your team would greatly benefit by upgrading to the Moz Pro Large, which costs $249/month or the Premium version that charges $599/month.

6 SE Ranking


For 3 users
SE Ranking

SE Ranking offers help beyond the generic website audits. It takes care of the 360 degree analytics of your SEO. Keyword tracking, backlink monitoring, on-page checker, website audit, keyword suggestion tool, keyword grouper are a few of its many features. It helps you cut off a lot of repetitive tasks and provides instant reports.

SE Ranking has 3 plans: Essential, Pro, and Business, priced at $39, $89 and $189 respectively.

Lead Generation Tools

7 OptinMonster


For 2 users

OptinMonster is a great lead generation software that makes it easy to create beautiful opt-in forms. It’s an all-in-one list building tool and supports all the popular types of lead capture forms. This online marketing tool for small businesses can help you grow your email list, reduce cart abandonment, and improve website conversions.

Once you create an offer, you can use the powerful targeting and segmentation engine to show the offer to the right audience at the right time. You can then use the reporting and split testing feature to know how your opt-in forms are performing and adjust in real-time to improve your lead generation strategy. OptinMonster Pro and OptinMonster Growth are the best plans for marketing teams, and they cost $59/month and $99/month respectively.

8 UpLead


For 1 user

UpLead is a B2B database that helps you to find and connect with new customers. The database contains over 30 million contacts and allows you to build targeted lists of companies and contacts using over 50 criteria. With features like in-built email verification, technology tracking, email format patterns, competitor intelligence, and account-based marketing, you’ll be able to grow your pipeline and find more qualified prospects. You can quickly find the best new customers and download their contact information.

UpLead professional is the best plan for agencies and teams, which costs $399/month.

9 GrooveJar



GrooveJar is a lead generation tool that helps you grow your audience by capturing more emails. GrooveJar provides easy-to-customize pop-up apps that are designed to entice visitors and increase email sign-ups. One of its key features is the Collect & Convert feature that sends out customized email templates to get customers to convert. Other pop-up apps include GrooveUrgent, which turns over 9% of your website visitors into leads and GrooveKudos, which shows reviews by happy customers.

GrooveJar offers a free 7-day full access trial. You can get its professional plan for $99/month.

10 Instapage



Instapage helps you to create stunning landing pages that can generate leads and increase your conversions. This online marketing tool allows you to create beautiful pages that blend with your brand’s themes and then integrate them with your campaign’s subscriber list. You can also use it to receive leads from ads or capture free traffic.

The best plan for a marketing team looking to increase productivity is the Instapage Enterprise, which is customizable.

Email Marketing Tools

11 SalesHandy


For 1 user

SalesHandy is an affordable email automation tool widely used by salespeople, marketers, recruiters, SMBs, and bloggers to send a cold email outreach campaign. This online marketing tool helps you in tracking the recipient’s behaviour for making data-driven decisions.

Using SalesHandy, you can create multiple email campaigns on the go. Its email campaign has some amazing features, such as Mail Merge to create a high-level email personalization. You can even set automated follow-ups up to 9 stages depending on the recipient’s actions to increase the response rate.

The tool has a free plan where you can use the email tracking feature free for a lifetime. If you want to send email campaigns, the basic plan starts at $12/month.

12 MailChimp


For 5 users

MailChimp is one of the most popular email marketing software. It provides flexible email marketing templates that make it easy to send appealing emails to prospects. This online marketing tool brings your audience data, insights, and marketing channels together, so you achieve your objectives faster.

MailChimp’s free plan allows you to add up to 2,000 subscribers but limits you to 12,000 emails per month. The standard plan ($14.99/month) or the premium plan ($299/month) would be great for a team

13 MixMax


For 1 user

MixMax is an email marketing app that enables marketers to boost their productivity by automating outbound sales communications via Gmail. This online marketing tool allows you to send engaging emails with instant scheduling, track the emails accurately, set up meetings instantly, and save time with email templates.

MixMax enables you to do various actions such as schedule events, complete purchases, confirm expense reports, answer surveys, send polls, personalize your emails, and more. The best plan for teams is the MixMax Growth, which charges $65/month, but if your team comprises more than 10 people, contact support to get the Enterprise plan.

14 Lemlist


For 1 user

Lemlist is a fantastic email outreach tool that allows you to personalize emails, automate follow-up, and track your emails. Its A/B testing editor helps you to test and improve your content for better results.

The best thing about this online marketing tool is that it automatically generates personalized images such as the company logo and name. The platform is designed specifically for the team; hence you can share and edit campaigns collaboratively.

Most B2B companies use the tool for B2B sales, recruiting, press outreach, and churn reduction.Lemlist offers a 14-day trial, and its most popular plan is the Lemlist Email Outreach, which costs $59 per month.

15 Hubspot



Hubspot is one of the most popular online marketing tools for small businesses. It is an inbound marketing and sales software designed to help companies attract visitors and convert leads. Its email marketing tool enables you to create, personalize, and optimize marketing emails without the need for designers or IT.

The tool allows you to easily schedule sales emails to reach prospects at the right time. Its email tracking feature lets you know the minute a lead opens an email, sends a follow-up, and closes the sale. The tool also assigns lead scores to help you filter leads that are serious about your product.

Hubspot can easily be integrated with what your team already uses, whether it’s Gmail, Outlook, Office 365, or G Suite. You can choose the Professional plan that costs $890/month or the Enterprise plan, which costs $3,200/month. However, your price will increase gradually as your database grows

16 Constant Contact


Constant Contact

Constant Contact is an easy to use email marketing solution that makes it easy to create, share, and track emails. It’s designed to help you engage your customers, get new customers, increase sales, and grow your business.

The online marketing tool allows you to customize emails with the drag and drop editor, manage your contacts, and track the performance of your campaigns.

Its plans are based on the number of subscribers on your contact list, and it allows you to send unlimited emails. The Email Plus plan is the best, which costs $45/month.

17 Moosend



Moosend is another online marketing tool that offers email marketing services with marketing automation. This allows you to scale your business much faster using cart abandonment tracking, drip campaigns, and welcome emails.

Moosend provides a free plan with no time limits, making it a great alternative to email marketing software like Constant Contact. In contrast to other platforms, its free plan also offers all features with unlimited email campaigns for up to 1000 subscribers.

And if you surpass this limit, the Pro plan starts at $10/month only. You can adjust the scale of subscriber count as per your needs.

18 SendX



SendX is a simple but very effective email marketing automation and lead generation tool. It is known for its affordability and variety of features, including email drip campaigns, email newsletter campaigns, lead capture pop-ups and forms, and premium email templates.

This online marketing tool has an ultra-simple UI and offers high-quality live support to ensure you get your desired results in the least time and most effective way. Pricing begins with $9.99/month for up to 1000 contacts.

As the number of subscribers increases, you get promoted to higher pricing tiers. You can start your email marketing free trial right away.

Social Media Marketing Tools

19 SocialPilot


For 3 users

SocialPilot is a social media management tool designed specifically for agencies and social media professionals to increase brand awareness and traffic. It manages social media, schedules posts, improves engagement, and analyzes results.

SocialPilot provides you with a single platform from which you can manage all your social media channels. It allows you to send as many as 500 posts in bulk and link them to 100 social profiles from one account.

You can schedule updates, collaborate with team members, share the work, get content suggestions and feeds, and customize your posts. If you’re a marketing agency, you will greatly benefit from their client management tools as well.

It also enables a seamless approval workflow for your teams and provides comprehensive analytics reports. SocialPilot offers a plan for agencies and social media teams that costs $150 per month.

Free Trial

20 HootSuite


For 3 users

HootSuite is a valuable tool for managing social media marketing. It enables you to schedule and post updates to any social media channel from just one platform. It also helps you to monitor multiple streams and engage with your audience directly from the platform.

You can easily implement and analyze marketing campaigns on all your social profiles without signing in to each channel. It’s perfect for agencies and social media teams as it allows you to collaborate and share work.

HootSuite allows you to target messages and boost your social advertising performance. You can manage platform access, create approval workflows, and reduce the risk of errors. While it has been in the market for a long time, it is comparatively a complex tool to use. Hence, we recommend other user-friendly Hootsuite alternatives.

Its Team plan costs $129/month and allows 20 social profiles, 3 users, and unlimited scheduling. If your team comprises more than 3 users or manages more than 20 social profiles, you can opt for the Business plan ($599/month) or the Enterprise plan.

Hootsuite vs SocialPilot

Check out how SocialPilot proves to be a great Hootsuite alternative.

21 Buffer


For 5 users

Buffer is a popular social media management tool that helps you to build your audience and grow your brand on social media. The tool lets you plan, schedule, and publish posts on various social networks.

It enables you to collaborate and coordinate with your team to harmonize your social media marketing campaign.

Create approval workflows, share and manage account access, customize your posts, and get post statistics such as comments, shares, clicks, likes, and more. Buffer plan, for small businesses, is priced at $99 per month for up to 25 social profiles.

Buffer vs SocialPilot

See how SocialPilot is the best alternative to Buffer app.

22 SproutSocial


For 1 user

SproutSocial helps you understand and reach your audience, measure performance, and manage your social media platforms. It caters to businesses of all sizes by automating scheduling content and managing approvals for publishing. It enables team members to collaborate on various tasks and monitor multiple platforms’ performance.

You can try out SproutSocial for free for 30 days or choose the SproutSocial Professional plan for $169/month. Unfortunately, SproutSocial allows you to manage only 10 social profiles.

Sprout Social vs SocialPilot

Check out the detailed comparison of SocialPilot as an effective alternative to Sprout Social.

Collaboration Tools

23 Trello


For 1 user

Trello provides you with boards, lists, and cards for organizing tasks, projects, notes, or anything that allows your team to work more collaboratively. It is a great tool to replace your team’s chats and emails for task-based communication.

Trello enables you to keep all your communication and required information in a single location. You can use Trello for workflow approval, manage your schedules, and monitor your marketing campaign.

It offers three plans for teams and agencies: Free, Business class ($12.50/month) and Enterprise ($17.50/month for 25 users).

24 Chanty


For 1 user

Chanty is a simple and intuitive AI-powered team chat tool that allows teams to communicate and collaborate from just one platform. The tool has a feature called Teambook that organizes your tasks, files, conversations, and links into folders.

It offers unlimited searchable message history and allows you to create tasks or turn messages into tasks. However, it does not have custom integrations just yet.

Chanty offers a free plan for teams of up to 10 members. For teams with 10+ members, the pricing plans start at $4 per user every month.

25 Slack


For 1 user

Slack is a well-known tool for team communication and collaboration. A leader in the world of team collaboration tools, Slack simplifies teams’ work and boosts their productivity.

It enables file sharing, instant messaging, powerful search, audio/video calls, and multiple integrations. It also allows you to keep everything in one place for easy accessibility.

The Standard plan charges $8 per user per month, while the Plus plan charges $15 per user per month.

26 Zoom


For 9 licensed accounts

Zoom is designed to help teams to communicate and collaborate effectively to achieve results. This powerful collaboration tool is most popular for its video conferencing, but it also integrates virtual meetings, group messaging, screen sharing, whiteboarding, and more in a single cloud-based platform. You can also annotate or co-annotate files.

Zoom offers different plans for teams and agencies: Pro ($14.99/month), Business ($19.99), and Enterprise ($19.99).

27 G Suite


For 1 user
G Suite

G Suite is a communication and collaboration tool that enables teams to work together and increase productivity. It integrates a complete set of applications for emailing, calendaring, instant messaging, spreadsheets, documents, video sharing, presentations, websites, and more. The suite helps you to connect with colleagues, access files, and manage everything from a centralized console.

G Suite offers 3 plans for teams: Basic ($6), Business ($12) and Enterprise ($18).

28 Asana


For 1 user

Asana is one of the best project and task management tools. It enables businesses and agencies to manage and organize projects and tasks, communicate in real-time, track progress, and collaborate.

It helps teams to handle multiple projects concurrently. Its main features include task management, automatic notifications, collaboration tools, reporting, dashboards, and document management.

Asana can be integrated with different applications such as Google Drive, DropBox, and Slack. It is free for teams of up to 15 members. Above that, the Premium plan charges $13.49 per user per month, and the Business plan is priced at $30.49 per user per month.

29 Brosix


For 1 user

Brosix is a secure team communication solution that provides you with a fully administrable private team network. Team networks come with a wide range of communication and collaboration features, allowing you to streamline your team’s communication in one location.

Brosix’s security standards, including end-to-end data encryption, make it a great choice if you’re looking to boost your team’s cybersecurity protections.

Brosix has two paid plans per user for businesses and organizations: Business ($5/month) and Premium ($8/month).

Analytics Tools

30 HubSpot



HubSpot helps you determine what works the best in your marketing strategy with its insights on the entire funnel. You can track the lifecycle of any visitor and study their behaviour with the help of HubSpot analytics.

You can measure your website traffic as a whole or get page by page analytics. You can even generate and compare key metrics like sessions and conversion rates. Get detailed reports of your website, landing pages, emails, blog posts, social media accounts, calls-to-action, and more.

HubSpot offers 3 different plans: Starter, Professional, Enterprise, starting at $50, $890, $3200 respectively.

31 Google Analytics


Google Analytics

Google Analytics is one of the must-use tools of all digital marketing tools. It is a free web analytics service offered by Google. It provides you with an in-depth analysis of your website activity based on the person’s visit (Sessions), individual page, and event (clicks, video views, etc.).

It provides various sharable reports related to the audience, advert, website behaviour, conversion and more. You can connect Google Analytics easily with other tools. The best part is you can track any results of any campaign with UTM.

32 Mixpanel



Mixpanel empowers your company with its out-of-the-box reports. It helps you to understand user behaviour, so you plan and advance your product/service accordingly. Mixpanel takes behaviour analytics a step further with predictive behavioural stats based on data science.

Target users that boost your KPIs, run A/B tests, and track its impact to get the most out of your audience. Its simple interface makes sure that everyone in your organization understands it.

Mixpanel offers 3 plans: Starter, Growth, and Enterprise, with Starter being a free plan.

33 Finteza


Per 100,000 unique users

Finteza takes care of the data cycle as a whole, from collecting your data and processing it to providing instant data mapping through charts and reports. You can segment and analyze your audience into 15 basic parameters: age, location, UTM parameters, events, page address, and more.

Furthermore, it also helps you detect bad traffic such as scammers, spammers, and hackers. Its advertisement management space makes it easy to manage and sell ad spaces within the service itself.

Finteza charges for its services based on unique users per month: $25 for website application analytics and $4 for multipurpose advertising for 100000 unique users.

34 Mouseflow



Mouseflow is the most comprehensive behaviour analytics platform in the market. It is designed with digital marketers, product, and UX professionals in mind. Its heatmaps suite and session recording features are engineered to identify users experiencing difficulty on your website quickly.

Mouseflow is free to use and offers 4 different plans depending on your website traffic: Starter ($24), Growth ($79), Business ($159), Pro ($299) and Enterprise custom plans.


The rat race continues as more businesses dominate online platforms for their marketing ventures. But you still stand a fair chance to outnumber your competitors. Make sure to select tools by keeping these three factors in mind: scalability, user-friendliness, and value for money.

The online marketing tools for small businesses listed above will keep your team effort in check, increase efficiency, and save time with high ROI. Wait no more, and start exploring!

Frequently Asked Questions

🌟 What is meant by online marketing?

Online marketing refers to brand promotion via email, ads, social media, website, affiliate marketing, search engine, and more. Since most users have switched to online mediums, marketing on these platforms is pivotal for every business.

🌟 How can I do online marketing for small businesses?

You can start online marketing for small businesses in the following ways:

  1. Blog consistently
  2. Be active on social media
  3. Reach out to collaborators
  4. Optimize SEO
  5. Run ads
  6. Start affiliate marketing

🌟 What are some advantages of online marketing for small businesses?

Online marketing for small businesses has several advantages like:

  • Global reach at all times
  • Low-cost promotion
  • Trackable and measurable performance
  • Easy personalization
  • Competitive analysis

🌟 Which are the most useful online marketing tools for small businesses?

The most useful online marketing tools for small businesses are:

  1. SocialPilot: Social media management tool
  2. Hubspot: Analytics tool
  3. OptinMonster: Lead generation tool
  4. Instapage: Lead generation tool
  5. Ubersuggest: SEO tool
  6. Ahrefs: SEO tool
  7. Lemlist: Email marketing tool
  8. Trello: Project collaboration tool
  9. Brosix: Team collaboration tool

🌟 Which online marketing tool stack should I have for my digital marketing team?

You should have the following tools as your online marketing stack for smooth digital marketing:

  1. SEO Tools
  2. Social Media Marketing Tools
  3. Lead Generation Tools
  4. Email Marketing Tools
  5. Collaboration Tools
  6. Analytics Tools

🌟 Which online marketing tool helps in managing social media efficiently?

One of the best online marketing tools for social media marketing is SocialPilot. SocialPilot helps you manage up to 100 social media accounts under one roof with advanced features on board.

You can view analytics, discover new content ideas, and post to multiple social media accounts with advanced scheduling options at a very affordable price, starting at $30/month for 1 user.

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

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  • Social media content calendar
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  • 24x5 support
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