66 Essential Online Marketing Tools Every Team & Agency Needs in 2022

Picture of Manvi Agarwal

by Manvi Agarwal

If you want to outdo your competitors, there’s only one assuring way. And that’s grabbing most opportunities to make your audience realize why you are the best fit for them.

To do that, you need to make a scroll-stopping online presence on most digital forefronts. Sounds easy? It isn’t!

Well, the right online marketing for small businesses will require tools to help you nail your goals. They can boost the effectiveness of your marketing team. From foundational tools to more specialized ones, they can really help you execute your strategy on time, so you zoom past your competitors.

In this blog, we have covered top online marketing tools for small businesses in different categories that can help maximize your team’s productivity in multiple aspects. Ready to explore them all?

Let’s begin!

SEO Tools

1 Ubersuggest

Free

ubersuggest

Ubersuggest is one of the best digital marketing tools on the market. Yes, you guessed it right, it’s available for free! Created by SEO veteran Neil Patel, this tool generates keyword ideas and expands the keyword targeting strategy of online marketing for small businesses.

Simply enter the primary keyword, and Ubersuggest will provide multiple keyword suggestions. The main reason why Ubersuggest is such a valuable SEO tool is that it caters to Google’s Latent Semantic Indexing, which is a complex algorithm that understands certain phrases.

Apart from keyword suggestions, Ubersuggest also has another useful feature – the traffic analyzer. This feature allows you to see the strategies that are working for other players in your market. You can view top SEO pages, top-performing content for any keyword, and backlink data.


2 Semrush

$119.95

For 1 user
Semrush

SEMrush is a powerful SEO tool that focuses on keyword research, Google Ad campaign optimization, and competitor analysis. It is an all-in-one online marketing tool with some fantastic features like traffic analytics that reveals any company’s web traffic and online performance.

With product listing ads, you can define competitors and your listings to get insights into product feeds. You can also check backlinks and compare your competitors’ ranking.

Semrush offers 3 pricing options for marketing teams and agencies: Pro (119.95/month), Guru ($229.95/month), and Business ($449.95/month).


3 Keyword Planner

Free

Keyword Planner

Keyword Planner is a free SEO tool offered by Google. It has two main features: keyword research and traffic analytics. The keyword research helps you find keywords for a new campaign or an existing campaign.

This online marketing tool allows you to search for keywords based on terms that are relevant to your website, business, or landing page. The traffic analytics feature gives you historical statistics and traffic forecasts to help you decide the keywords that you must use.


4 Ahrefs

$399

For 3 users
Ahrefs

Ahref is a fantastic, all-in-one SEO tool. It allows you to check your competitors’ search traffic and find out why they rank high. Its keyword research feature provides thousands of keyword ideas, and you can use the keyword difficulty and advanced keyword metrics to determine which ones to target.

Another great feature is its backlink research that allows you to see any website’s backlinks for valuable SEO insights. You can also research what content performs best in your niche using the content explorer. It allows you to track your desktop and mobile keyword rankings using the rank tracker.

Ahrefs for agencies and marketing teams costs $999/month, which allows up to 5 users. You can also take its Advanced plan for 3 users at $399/month.


5 Moz

$179

For 10 users
Moz

Moz is a valuable tool for performing in-depth keyword and SERP analysis. It offers keyword suggestions and allows you to analyze any keyword using four specific metrics: volume, opportunity, difficulty, and priority. With this digital marketing tool, you’ll be able to discover and prioritize all the keywords you need and get useful insights about your competitors.

Moz offers a free 30-day trial, but your team would greatly benefit by upgrading to the Moz Pro Large, which costs $249/month or the Premium version that charges $599/month.


6 SE Ranking

$89

For 3 users
SE Ranking

SE Ranking offers help beyond the generic website audits. It takes care of the 360 degree analytics of your SEO. Keyword tracking, backlink monitoring, on-page checker, website audit, keyword suggestion tool, keyword grouper are a few of its many features. It helps you cut off a lot of repetitive tasks and provides instant reports.

SE Ranking has 3 plans: Essential, Pro, and Business, priced at $39, $89 and $189 respectively.


7 Respona

$99

Respona

Respona is an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or even sales.

It’s integrated with Google’s search engine for streamlined prospecting and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs. An easy-to-use email finder is also included, making it extremely easy to find the right person’s contact information without relying on any other tools.

Respona’s default plan starts at $99/month but is completely customizable depending on the number of email addresses you need to use, as well as the amount of monthly email lookup credits.

Lead Generation Tools

8 OptinMonster

$59

For 2 users
OptinMonster

OptinMonster is a great lead generation software that makes it easy to create beautiful opt-in forms. It’s an all-in-one list building tool and supports all the popular types of lead capture forms. This online marketing tool for small businesses can help you grow your email list, reduce cart abandonment, and improve website conversions.

Once you create an offer, you can use the powerful targeting and segmentation engine to show the offer to the right audience at the right time. You can then use the reporting and split testing feature to know how your opt-in forms are performing and adjust in real-time to improve your lead generation strategy.

OptinMonster Pro and OptinMonster Growth are the best plans for marketing teams, and they cost $59/month and $99/month respectively.


9 UpLead

$199

For 1 user
UpLead

UpLead is a B2B database that helps you to find and connect with new customers. The database contains over 30 million contacts and allows you to build targeted lists of companies and contacts using over 50 criteria.

With features like in-built email verification, technology tracking, email format patterns, competitor intelligence, and account-based marketing, you’ll be able to grow your pipeline and find more qualified prospects. You can quickly find the best new customers and download their contact information.

UpLead professional is the best plan for agencies and teams, which costs $399/month.


10 GrooveJar

$99

GrooveJar

GrooveJar is a lead generation tool that helps you grow your audience by capturing more emails. GrooveJar provides easy-to-customize pop-up apps that are designed to entice visitors and increase email sign-ups.

One of its key features is the Collect & Convert feature that sends out customized email templates to get customers to convert. Other pop-up apps include GrooveUrgent, which turns over 9% of your website visitors into leads and GrooveKudos, which shows reviews by happy customers.

GrooveJar offers a free 7-day full access trial. You can get its professional plan for $99/month.


11 Instapage

$299

Instapage

Instapage helps you to create stunning landing pages that can generate leads and increase your conversions. This online marketing tool allows you to create beautiful pages that blend with your brand’s themes and then integrate them with your campaign’s subscriber list. You can also use it to receive leads from ads or capture free traffic.

The best plan for a marketing team looking to increase productivity is the Instapage Enterprise, which is customizable.


12 Tidio

$39

For 3 operators
Tidio

Tidio is a versatile communication and marketing tool allowing one to generate leads and deliver a top-notch customer experience. Adding Tidio to a website takes around 5 minutes, and no coding is required.

At the same time, the widget is highly customizable and can blend with the look of any website. All interactions are located in one panel, and there is also a mobile application available to simplify the processes.

Tidio is available on a forever-free plan. The upgraded plans start from $39 monthly.

Email Marketing Tools

13 Retainful

$19

Up to 2000 Contacts
Retainful

Retainful is an all-in-one email marketing automation platform that can help you drive sales on auto-pilot. Automatically send Abandoned cart emails, Order Follow up emails, Thank you emails, Win-back emails & Welcome emails to increase customer engagement.

What makes Retainful unique is the plethora of features it holds. Recover abandoned carts by sending a series of cart recovery emails at regular intervals. Drive repeated sales by sending Next order coupons via thank you email and acquire new customers by running a referral program in your store.

Customer journey builder in Retainful lets you visualize your customer’s journey and build custom email paths for conversion. Its drag & drop email editor enables you to edit your emails, and shortcodes can help you personalize your emails for better open rates. You can even add dynamic coupon codes to your emails and encourage customers to take action in your store.

Retainful offers a forever-free plan. The paid plan starts from $19/month.


14 SalesHandy

$27

For 1 user
SalesHandy

SalesHandy is an affordable email automation tool widely used by salespeople, marketers, recruiters, SMBs, and bloggers to send a cold email outreach campaign. This online marketing tool helps you in tracking the recipient’s behaviour for making data-driven decisions.

Using SalesHandy, you can create multiple email campaigns on the go. Its email campaign has some amazing features, such as Mail Merge to create a high-level email personalization. You can even set automated follow-ups up to 9 stages depending on the recipient’s actions to increase the response rate. Saleshandy is also one of the best Mailshake alternatives that provide cost-effective cold emailing.

The tool has a free plan where you can use the email tracking feature free for a lifetime. If you want to send email campaigns, the basic plan starts at $12/month.


15 MailChimp

$14.99

For 5 users
MailChimp

MailChimp is one of the most popular email marketing software. It provides flexible email marketing templates that make it easy to send appealing emails to prospects. This online marketing tool brings your audience data, insights, and marketing channels together, so you achieve your objectives faster.

MailChimp’s free plan allows you to add up to 2,000 subscribers but limits you to 12,000 emails per month. The standard plan ($14.99/month) or the premium plan ($299/month) would be great for a team


16 MixMax

$65

For 1 user
MixMax

MixMax is an email marketing app that enables marketers to boost their productivity by automating outbound sales communications via Gmail. This online marketing tool allows you to send engaging emails with instant scheduling, track the emails accurately, set up meetings instantly, and save time with email templates.

MixMax enables you to do various actions such as schedule events, complete purchases, confirm expense reports, answer surveys, send polls, personalize your emails, and more.

The best plan for teams is the MixMax Growth, which charges $65/month, but if your team comprises more than 10 people, contact support to get the Enterprise plan.


17 Lemlist

$59

For 1 user
Lemlist

Lemlist is a fantastic email outreach tool that allows you to personalize emails, automate follow-up, and track your emails. Its A/B testing editor helps you to test and improve your content for better results.

The best thing about this online marketing tool is that it automatically generates personalized images such as the company logo and name. The platform is designed specifically for the team; hence you can share and edit campaigns collaboratively.

Lemlist offers a 14-day trial, and its most popular plan is the Lemlist Email Outreach, which costs $59 per month.


18 Hubspot

$890

Hubspot

Hubspot is one of the most popular online marketing tools for small businesses. It is an inbound marketing and sales software designed to help companies attract visitors and convert leads. Its email marketing tool enables you to create, personalize, and optimize marketing emails without the need for designers or IT.

The tool allows you to easily schedule sales emails to reach prospects at the right time. Its email tracking feature lets you know the minute a lead opens an email, sends a follow-up, and closes the sale. The tool also assigns lead scores to help you filter leads that are serious about your product.

You can choose the Professional plan that costs $890/month or the Enterprise plan, which costs $3,200/month. However, your price will increase gradually as your database grows


19 Snov.io

$99

Snov.io

You can easily accelerate your lead generation with Snov.io. The platform is one of the newest yet most effective marketing, customer service, sales, and CRM tools to help businesses evolve and grow. Even better, most of such services are free, which includes conducting a customer relationship management platform.

Snov.io is a code-free drag and drop builder that makes high-conversion websites and landing pages in just a few minutes. That lead generation tool paves the way to success with thousands of small business owners already invested.

You should watch out for this platform if you want to grow your sales. It finds the name, contact information, and user data of the businesses that visit your website, offering you stronger insights into your leads.


20 Aritic

$59

Aritic

Aritic PinPoint is a unified marketing automation software platform for marketing operations teams at small and medium businesses. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.

It has features such as landing page builder, SEO tracking, keywords tracking, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, push notification campaigns, marketing campaign builder, a/b testing, and website tracking features with marketing assets management.

There are 4 Aritic PinPoint plans. Lite is perfect for marketing automation beginners at $59. Starter plan for growth-focused businesses, which is available at $219. Professional is suitable for advanced marketing professionals that costs $249. Enterprise is a customizable plan for businesses with high-performance solution requirements.


21 Moosend

$10

Moosend

Moosend is another online marketing tool that offers email marketing services with marketing automation. This allows you to scale your business much faster using cart abandonment tracking, drip campaigns, and welcome emails.

Moosend provides a free plan with no time limits, making it a great alternative to email marketing software like Constant Contact. In contrast to other platforms, its free plan also offers all features with unlimited email campaigns for up to 1000 subscribers.

And if you surpass this limit, the Pro plan starts at $10/month only. You can adjust the scale of subscriber count as per your needs.


22 SendX

$9.99

SendX

SendX is a simple but very effective email marketing automation and lead generation tool. It is known for its affordability and variety of features, including email drip campaigns, email newsletter campaigns, lead capture pop-ups and forms, and premium email templates.

This online marketing tool has an ultra-simple UI and offers high-quality live support to ensure you get your desired results in the least time and most effective way. Pricing begins with $9.99/month for up to 1000 contacts.

As the number of subscribers increases, you get promoted to higher pricing tiers. You can start your email marketing free trial right away.


23 Stripo

$12.50

Stripo

Stripo is an all-in-one email design platform. They enable their clients to build emails of any complexity really fast. Integrated with 50+ ESPs/CRMs, Stripo lets you push your emails to your marketing automation system with just one click.

It has several embedded micro-tools that give you everything you need for email production, from photo editors to banner generators, from timers to interactivity and real-time content.

Stripo has more than 800 templates, so you create the finest email campaigns each time. Not just that, you get multiple collaboration and testing features as well.

The best part is Stripo has a forever-free plan. The paid plans are also quite affordable, starting with just $10.42/month when paid annually.


24 EasyDMARC

$17.99

EasyDMARC

EasyDMARC will become your favorite tool to eliminate cyber crimes and prevent cybercriminals from sending unauthorized emails to your business partners, clients, and employees. This incredible platform also helps companies protect their email domain and monitor email authentication.

Brand your emails with logos and spike their open rates by increasing the trust factor. Maintain high-security standards, thereby avoiding all fraudulent activities and phishing attacks.

The Free Plan of EasyDMARC will cover up to 10,000 emails per month. The Plus ($17.99 / month) and Premium ($35.99 / month) plans are good options for companies just starting while the Enterprise solution works through a requested quote.


25 Right Inbox

$7.95

rightinbox

Right Inbox is the productivity tool that can be used with a Gmail account. Its main features include scheduling email, sending mass but personalized emails, setting up email reminders, and email tracking.

Right Inbox also allows for adding different signatures to each email, as well as provides a wide range of email templates to choose from. The tool is free and can be downloaded from the Chrome store.

Right Inbox has a free plan. It has 2 paid plans, Professionals and Teams. Professional costs $7.95 per month, while Teams costs $6.95 each user per month.


26 Encharge

$49

Encharge

If you’re looking for a powerful email marketing automation tool that is jam-packed with features but won’t break the bank, Encharge might be the answer.

Built with SaaS companies and digital businesses in mind, Encharge combines behavioral emails with marketing automation. It allows users to create user segments based on data attributes, page views, product behavior, feature use, email activity, and many more to truly custom-tailored customer experience and effective engagement with your target audience.

Encharge integrates natively with tools such as HubSpot, Slack, Facebook Ads, Intercom, Salesforce, Zapier, and more to bring in external user data and automate your tasks. By creating easy-to-make automated flows, you can go beyond email when you nurture leads, convert trial users, onboard customers, automate sales tasks, and reactivate users with ads using Encharge.

Pricing starts at $49 per month for up to 2,000 subscribers with the Growth Plan and $59 per month with the Premium Plan. Both plans include unlimited emails, broadcasts, flows, team members, and email verification. You can also easily get started with their free trial.


27 Mailmunch

$13.99

For 1 user
Mailmunch

Mailmunch is one of the most user-friendly and full of features Email Marketing Software. It has many templates as well that make your emails much more attractive and appealing for your prospects. Its primary feature is Email Marketing and along with the following features:

  • Forms & Popups
  • Landing Pages
  • Automations
  • Cart Abandonment
  • Coupons
  • Spinwheels
  • Shopify Pages
  • White Label Solutions

Social Media Marketing Tools

28 SocialPilot

$50

For 3 users
SocialPilot

SocialPilot is a social media management tool designed specifically for agencies and social media professionals to increase brand awareness and traffic. It manages social media, schedules posts, improves engagement, and analyzes results.

SocialPilot provides you with a single platform from which you can manage all your social media channels. It allows you to send as many as 500 posts in bulk and link them to 50 social profiles from one account.

You can schedule updates, collaborate with team members, share the work, get content suggestions and feeds, and customize your posts. If you’re a marketing agency, you will greatly benefit from their client management tools as well.

SocialPilot offers a plan for agencies and social media teams that costs $125 per month.

Free Trial

29 Social Status

$29

Social Status

Social Status is a social media analytics platform for digital agencies and brands who need to automate their social media reporting. Because Social Status only focuses on social media analytics, it is one of the most advanced tools for this purpose

All the main social media channels are supported. Reports can be exported to a range of formats, including XLS, PDF, PowerPoint and Google Slides. Agencies can also white label and fully customize the report format (even down to the client level), making reporting an absolute breeze.

The tool also provides functionality to track and benchmark competitors and also track paid and organic performance, including influencer posts. Social Status plans start at $29 per month.


30 HootSuite

$99

For 3 users
HootSuite

HootSuite is a valuable tool for managing social media marketing. It enables you to schedule and post updates to any social media channel from just one platform. It also helps you to monitor multiple streams and engage with your audience directly from the platform.

You can easily implement and analyze marketing campaigns on all your social profiles without signing in to each channel. It’s perfect for agencies and social media teams as it allows you to collaborate and share work.

HootSuite allows you to target messages and boost your social advertising performance. You can manage platform access, create approval workflows, and reduce the risk of errors. While it has been in the market for a long time, it is comparatively a complex tool to use. Hence, we recommend other user-friendly Hootsuite alternatives.

Its Team plan costs $129/month and allows 20 social profiles, 3 users, and unlimited scheduling. If your team comprises more than 3 users or manages more than 20 social profiles, you can opt for the Business plan ($599/month) or the Enterprise plan.

Check out how SocialPilot proves to be a great Hootsuite alternative.


31 Buffer

$120

For 10 social channels
Buffer

Buffer is a popular social media management tool that helps you to build your audience and grow your brand on social media. The tool lets you plan, schedule, and publish posts on various social networks.

It enables you to collaborate and coordinate with your team to harmonize your social media marketing campaign. Create approval workflows, share and manage account access, customize your posts, and get post statistics such as comments, shares, clicks, likes, and more.

Buffer plan, for small businesses, is priced at $99 per month for up to 25 social profiles.

See how SocialPilot is the best alternative to Buffer app.


32 SproutSocial

$169

For 1 user
SproutSocial

SproutSocial helps you understand and reach your audience, measure performance, and manage your social media platforms. It caters to businesses of all sizes by automating scheduling content and managing approvals for publishing. It enables team members to collaborate on various tasks and monitor multiple platforms’ performance.

You can try out SproutSocial for free for 30 days or choose the SproutSocial Professional plan for $169/month. Unfortunately, SproutSocial allows you to manage only 10 social profiles.

Check out the detailed comparison of SocialPilot as an effective alternative to Sprout Social.


33 Kontentino

$59

For 3 user
kontentino

Kontentino is a social media management tool used for scheduling, publishing, working on, and creating content plans across various social media platforms.

With Kontentino, you can manage your social media posting from a single unified dashboard. Furthermore, Kontentino enables effective workflow planning and collaboration, providing features for both internal and external content approval.

With many extra options, intuitive analytics, and a user-friendly interface, it makes for one of the most efficient social media management suites out there.

Kontentino offers 4 plans: Starter, Standard, Pro, and Enterprise. The pricing starts from $59 per month for 3 users.


34 Mojomox

$9.90

Mojomox

Do you need social media graphics that are already customized to your brand?

Mojomox is a graphic design platform that includes a logo maker, social media design with modern fonts, and professional marketing templates in your colors and fonts. With Mojomox, you don’t need to be a graphic designing pro. With an easy drag and drop feature, you can create your social media post for various platforms in a minute.

No sifting through templates that don’t match your company branding. With the small business plan of $9.90 / month, Mojomox lets you create up to 20 brand kits, unlimited assets, and downloads.

On top of that, the presentation view allows you to share a link to each brand kit and all assets with clients or other team members so they can find and download them anytime.

It also includes a graphic design tool, automatic brand kit creator, and unique fonts that are easy to embed on your website.

Collaboration Tools

35 Trello

$12.50

For 1 user
Trello

Trello provides you with boards, lists, and cards for organizing tasks, projects, notes, or anything that allows your team to work more collaboratively. It is a great tool to replace your team’s chats and emails for task-based communication.

Trello enables you to keep all your communication and required information in a single location. You can use Trello for workflow approval, manage your schedules, and monitor your marketing campaign.

It offers three plans for teams and agencies: Free, Business class ($12.50/month) and Enterprise ($17.50/month for 25 users).


36 Chanty

$4

For 1 user
Chanty

Chanty is a simple and intuitive AI-powered team chat tool that allows teams to communicate and collaborate from just one platform. The tool has a feature called Teambook that organizes your tasks, files, conversations, and links into folders.

It offers unlimited searchable message history and allows you to create tasks or turn messages into tasks. However, it does not have custom integrations just yet.

Chanty offers a free plan for teams of up to 10 members. For teams with 10+ members, the pricing plans start at $4 per user every month.


37 Slack

$8

For 1 user
Slack

Slack is a well-known tool for team communication and collaboration. A leader in the world of team collaboration tools, Slack simplifies teams’ work and boosts their productivity.

It enables file sharing, instant messaging, powerful search, audio/video calls, and multiple integrations. It also allows you to keep everything in one place for easy accessibility.

The Standard plan charges $8 per user per month, while the Plus plan charges $15 per user per month.


38 Zoom

$14.99

For 9 licensed accounts
Zoom

Zoom is designed to help teams to communicate and collaborate effectively to achieve results. This powerful collaboration tool is most popular for its video conferencing, but it also integrates virtual meetings, group messaging, screen sharing, whiteboarding, and more in a single cloud-based platform. You can also annotate or co-annotate files.

Zoom offers different plans for teams and agencies: Pro ($14.99/month), Business ($19.99), and Enterprise ($19.99).


39 G Suite

$12

For 1 user
G Suite

G Suite is a communication and collaboration tool that enables teams to work together and increase productivity. It integrates a complete set of applications for emailing, calendaring, instant messaging, spreadsheets, documents, video sharing, presentations, websites, and more. The suite helps you to connect with colleagues, access files, and manage everything from a centralized console.

G Suite offers 3 plans for teams: Basic ($6), Business ($12) and Enterprise ($18).


40 Asana

$13.49

For 1 user
Asana

Asana is one of the best project and task management tools. It enables businesses and agencies to manage and organize projects and tasks, communicate in real-time, track progress, and collaborate.

It helps teams to handle multiple projects concurrently. Its main features include task management, automatic notifications, collaboration tools, reporting, dashboards, and document management.

Asana can be integrated with different applications such as Google Drive, DropBox, and Slack. It is free for teams of up to 15 members. Above that, the Premium plan charges $13.49 per user per month, and the Business plan is priced at $30.49 per user per month.


41 Teamwork

$12.5

For 1 user
Teamwork

Teamwork is a great project and collaboration tool. It gives you all the features you need to centralize your work, communicate easily with your team, and reduce the complexity of collaboration, so your team is free to focus on what they do best.

Keep multiple projects moving forward from one central workspace. See at a glance what needs to be done, who’s working on that, and the tasks at risk of falling behind. Communicate with your team and clients in real-time, so nothing slips through the cracks.

Find the right plan for your team. If you’re starting out with project management, try it out for free. Above that, the Deliver plan charges $10 per user per month, and the Grow plan is priced at $18 per user per month.


42 Brosix

$8

For 1 user
Brosix

Brosix is a secure team communication solution that provides you with a fully administrable private team network. Team networks come with a wide range of communication and collaboration features, allowing you to streamline your team’s communication in one location.

Brosix’s security standards, including end-to-end data encryption, make it a great choice if you’re looking to boost your team’s cybersecurity protections.

Brosix has two paid plans per user for businesses and organizations: Business ($5/month) and Premium ($8/month).


43 Troop Messenger

$5

For 1 user
Troop Messenger

Troop Messenger is an excellent team collaboration tool that you can use or install as your company’s official chat app. It is not limited to resolving issues within or across multiple teams but can also make seamless communication between units established in various places.

This one-stop application can handle all of your office requirements, saving your time and preventing you from diverting your focus to other tools. That is why it is an ideal team collaboration tool.

It is available in various delivery models, including on-premise, SaaS, Chat APIs & SDKs, and so on. The embellishing fact about Troop Messenger is that it is already used by defense agencies, political parties, government organizations, etc. The rest is up to you to judge how secure and reliable the platform is.

Troop Messenger facilitates its users with different subscription plans like Premium at $2.5 per user/month, Enterprise at $5 per user/month, and Superior at $9 per user/month.


44 Everytale

Custom

Everytale

Everytale is a virtual events platform that provides an easy-to-use tool to create, promote, broadcast, and scale events of any size. Everytale’s platform is simple and carefully designed for all events and participants. It offers event organizers, experts, and learners a 4K LIVE video broadcasting platform & tools powered with advanced A.I.

With essential features from other virtual event platforms in the market, it offers additional game-changing features like live language translation, speech transcription, and a fully functional learning ecosystem for participants to drive event retention. Record and upload events to our global event library for re-visits.

Event hosts save on marketing costs by expanding reach to global users with A.I. targeted tools – activating additional registrations. Get a customized profile for individual needs and event satisfaction. Establish diverse contacts, interact with sponsors, pitch, discuss ideas also privately, and access an open platform of video content in the native language.


45 SmartTask

$9

SmartTask

SmartTask is an all-encompassing cloud-based work management software that helps marketing agencies manage multiple projects, campaigns, and events with ease from one place. It comes with a simple user interface and does not require training. It offers task management, project management, team collaboration, time tracking, CRM, custom analytics, and reporting features.

SmartTask also offers templates for marketing teams that help them track campaigns, launches, content calendars, marketing goals, and events from conception to execution with ease.

Its key features include auto-scheduling tasks, setting project milestones with custom fields, creating tasklists, boards, calendars, timelines, etc., in portfolio and workload views. It also provides CRM, Sales Analytics, time tracking features, Instant Messaging, file sharing, video conferencing, automated check-ins, advanced search, custom charts, and productivity scoring.

SmartTask offers a free version for unlimited users, projects, contacts, while its paid plan starts at $5 per user per month if billed annually.


46 Scribe

$29

Scribe

Scribe is a documentation tool designed to enhance productivity, save hours on training, and strengthen each member of your team.

It’s both a browser extension and desktop application that automatically turns any process into a step-by-step guide, complete with written instructions and screenshots. Easily share or embed any Scribe into a CMS or knowledge base for seamless cross-training and collaboration.

Scribe has 3 plans. The basic one is absolutely free. The paid plans are Pro and Enterprise. Pro costs $29 a month, while Enterprise’s pricing is customizable.


47 Weje Online Whiteboard

$4

Weje Online Whiteboard

Weje is a valuable tool that can help businesses make smart data-driven decisions. The platform allows you to create a DIKW (Data, Information, Knowledge and Wisdom) model for accurate forecasting.

With this model, you can add meaningful labels to raw, unprocessed data, connect and classify important and minor things or insights, and determine the aim or purpose with a comprehensive approach using the well-organized data.

This model is valuable for businesses looking to develop and market their products; now they can gather ideas, classify their target audiences, and create a ready-to-go business plan. It’s just one example of what you can do with Weje. Look up different templates and choose your own or create your board easily.

Weje has a free plan that allows unlimited boards, 2 co-editors, and a 10MB limit for each file upload. The paid plan starts at $4 per user/month and offers lots more from Weje.

Analytics Tools

48 HubSpot

$890

Hubspot

HubSpot helps you determine what works the best in your marketing strategy with its insights on the entire funnel. You can track the lifecycle of any visitor and study their behaviour with the help of HubSpot analytics.

You can measure your website traffic as a whole or get page by page analytics. You can even generate and compare key metrics like sessions and conversion rates. Get detailed reports of your website, landing pages, emails, blog posts, social media accounts, calls-to-action, and more.

HubSpot offers 3 different plans: Starter, Professional, Enterprise, starting at $50, $890, $3200 respectively.


49 Google Analytics

Free

Google Analytics

Google Analytics is one of the must-use tools of all digital marketing tools. It is a free web analytics service offered by Google. It provides you with an in-depth analysis of your website activity based on the person’s visit (Sessions), individual page, and event (clicks, video views, etc.).

It provides various sharable reports related to the audience, advert, website behaviour, conversion and more. You can connect Google Analytics easily with other tools. The best part is you can track any results of any campaign with UTM.


50 Mixpanel

$25

Mixpanel

Mixpanel empowers your company with its out-of-the-box reports. It helps you to understand user behaviour, so you plan and advance your product/service accordingly. Mixpanel takes analytics a step further with predictive behavioural stats based on data science.

Target users that boost your KPIs, run A/B tests, and track its impact to get the most out of your audience. Its simple interface makes sure that everyone in your organization understands it.

Mixpanel offers 3 plans: Starter, Growth, and Enterprise, with Starter being a free plan.


51 Finteza

$25

Per 100,000 unique users
Finteza

Finteza takes care of the data cycle as a whole, from collecting your data and processing it to providing instant data mapping through charts and reports. You can segment and analyze your audience into 15 basic parameters: age, location, UTM parameters, events, page address, and more.

Furthermore, it also helps you detect bad traffic such as scammers, spammers, and hackers. Its advertisement management space makes it easy to manage and sell ad spaces within the service itself.

Finteza charges for its services based on unique users per month: $25 for website application analytics and $4 for multipurpose advertising for 100000 unique users.


52 Mouseflow

$299

Mouseflow

Mouseflow is the most comprehensive behaviour analytics platform in the market. It is designed with digital marketers, product, and UX professionals in mind. Its heatmaps suite and session recording features are engineered to identify users experiencing difficulty on your website quickly.

Mouseflow is free to use and offers 4 different plans depending on your website traffic: Starter ($24), Growth ($79), Business ($159), Pro ($299) and Enterprise custom plans.


53 DataFeedWatch

$59

DataFeedWatch

DataFeedWatch is a feed marketing solution that empowers merchants and agencies to succeed on over 2k eCommerce channels. It enables transforming product data into well-converting listings for multiple channels like Google, Amazon, Facebook, and more.

It’s a perfect tool to manage the performance of thousands of products across multiple channels. The tool is super easy to use, with 24/7 customer support to solve issues, if any.

DataFeedWatch offers a 15-day free trial. The plans start from $59/month to $199/month with add-ons for easy scalability.


54 Hexowatch

$14.99

Hexowatch

Hexowatch is an AI solution to help monitor and track essential data you need for making business decisions. This includes tracking information on visuals, content, technology, price changes, backlinks, and more from one website.

With Hexowatch, you can conduct HTML element monitoring of different web pages for source code, content, visual modifications, HTTP post, API endpoints, and much more. Choose the frequency and the method you’d like to be alerted, sit back, and watch the platform do the rest of the job.

Hexowatch offers five different plans, including Free, Standard, Pro, Business, and Business+, starting at $ 12.49/mo and increasing to $ 83.25/mo.


55 ReviewTrackers

$20

ReviewTrackers

ReviewTrackers helps your company monitor, manage, respond to, and generate online reviews on sites like Google, Facebook, Tripadvisor, and Yelp. It enables teams to analyze customer feedback, turn review insights into action, and request reviews to build local search visibility. The software platform also includes intelligent workflows for responding to reviews and managing local listings.

ReviewTrackers offers 4 plans for teams: Lite, Starter, Essential, and Platinum.


56 Databox

$14.99

Databox

Databox is a business analytics tool built to make performance insights accessible and instantly available to your entire team and stakeholders.

With their easy-to-use drag and drop dashboard editor, you can create simple, customized dashboards to track and visualize data insights from multiple sources in real-time and on any device. Additionally, Databox makes it easy for you to build comprehensive, easy-to-digest performance reports.

Databox offers both a freemium plan and paid plans starting from $72 per month.


57 Gorilla ROI

$97

Gorilla ROI

Gorilla ROI is a Google Sheets add-on for businesses that sell on Amazon and other marketplace platforms. It connects Amazon and Google sheets and will sync Amazon seller data into Google Sheets by using custom functions that work as a regular spreadsheet formula.

With Gorilla ROI, you can eliminate the manual work required to download Amazon reports and, allow you to get the exact data you need to create custom analytics reports, dashboards and even simplify client reporting by automating the process.

Gorilla ROI offers 4 plans for the business as well as 4 plans for agencies.

HRM Tools

58 factoHR

N/A

Hexowatch

factoHR is an all-in-one Human resource management tool to automate and simplify everyday tasks. The cloud-based tool is accessible from anywhere at any moment. It provides onboarding, payroll, time and attendance tracking, expanse management, and an employee self-service portal.

Its key features include a secured and centralized database, geo-tracking and geofencing capabilities, OKR-based performance management, access to information analytics and reporting, multilingual payslips, etc.


59 Eddy

N/A

Eddy

Founded in 2011, Eddy is built for small and medium-sized businesses to manage their Human resource management processes. The solution streamlines the HR processes making them paperless and easily manageable. It offers onboarding, people management, applicant tracking, and payroll.

Eddy’s feature set includes drag and drop automated actions, trackable onboarding process, employee directory and individual profiles, secured cloud-based storage, paid time off tool, etc.


60 PeopleHR

N/A

PeopleHR

PeopleHR is built explicitly for scaling businesses to have efficient Human resource management. The software is suitable for any organization with ten employees or no human resource department. It offers recruitment, self-service HR, payroll, and performance handling.

PeopleHR has outsourced payroll services, expert guidance for smarter decisions, applicant tracking and live video app, goal setting and review meetings, notification and reminder sender, etc.


61 Namely

N/A

Namely

Namely is a one-stop solution to improve and make compliant human resource management processes. All the functions can be carried and held from one platform only, which is user-friendly. In addition, it offers payroll, employee self-service, talent management, and time management.

Namely’s major features include performance review and appreciation program, robust analytics, enhanced payroll plan and configuration, employee support and goal management, consultant for strategy planning, etc.


62 Recruit CRM

$33

For 1 user
Recruit CRM

Recruit CRM is the ultimate tool recruiters use to source talent for startups and established companies. It helps recruiters save valuable time by automating most of their recruiting processes.

This software comes with an in-built Applicant Tracking System and a Recruitment CRM that allows talent acquisition specialists to manage candidates and their entire team. Recruit CRM helps recruiters do everything from sourcing candidates on LinkedIn, sending emails, setting up interviews, reminders, collecting updated CVs & even collecting feedback from clients.


63 Apploye

$4

For 1 user
Apploye

Apploye is an all-in-one time tracker software for businesses of all sizes. Remote-first companies use Apploye Time Tracker to track time, handle payroll, bill clients, register work hours across projects, manage online timesheets, and run a productive team.

Apploye solves the problem of employees missing time, wasting time, erroneous billing, haphazard project management, or improper payroll administration using Apploye Time Tracker.

Besides, it has an optional time tracker with a screenshot feature that helps the remote teams to stay productive and profitable.


64 Nectar

$3.75

For 1 user
Nectar

Nectar is an employee recognition HR software that helps teams and businesses of all sizes unlock the power of employee recognition. Nectar makes it easy to reward employees for a job well done with quick and easy recognition moments that can be customized to your company culture.

With Nectar, you can celebrate successes, recognize exceptional work, and motivate your team to greatness. By giving employees the power to share and enjoy social capital with and from their coworkers, they feel more motivated to be productive and do their best.

You can try Nectar for free or opt for the $2.50/user per month standard plan (when billed annually) or the $3.75/user per month Plus plan (when billed annually).


65 GoCo

$5

For 1 user
GoCo

GoCo is a flexible employee management software that can be tailored to your business needs. It offers a variety of features, including payroll, benefits, and HR management. GoCo is a great choice for businesses of all sizes.

The aim of GoCo is to give businesses everything they need to run a streamlined HR department and provide for their employees from one centralized location.

The pricing of GoCo is simple. You just pay $5 per month for each user you enroll on the platform.

Design Tools

66 VistaCreate

$10

VistaCreate

With VistaCreate, an all-in-one platform, you can create printed and digital marketing materials for your marketing campaigns. The interface is very user-friendly and easy to use. With millions of high-quality royalty-free photos, HD videos, and music tracks, you can easily create memorable communication materials for your events and social media needs.

If you are running an agency or if you run your own campaigns, it is important to feel proud of the designs and visuals that you create. Their templates have been designed with the needs of real people and real businesses in mind in order to make them as useful and valuable as possible. Neither of these services will cost you anything, so you don’t have to worry about it!

VistaCreate offers a free plan with 75K+ design templates and an upgraded pro plan at $10/month with 70M+ photos, videos, and vectors.

Conclusion

The rat race continues as more businesses dominate online platforms for their marketing ventures. But you still stand a fair chance to outnumber your competitors. Make sure to select tools by keeping these three factors in mind: scalability, user-friendliness, and value for money.

The online marketing tools for small businesses listed above will keep your team effort in check, increase efficiency, and save time with high ROI. Wait no more, and start exploring!

Frequently Asked Questions

🌟 What is meant by online marketing?

Online marketing refers to brand promotion via email, ads, social media, website, affiliate marketing, search engine, and more. Since most users have switched to online mediums, marketing on these platforms is pivotal for every business.

🌟 How can I do online marketing for small businesses?

You can start online marketing for small businesses in the following ways:

  1. Blog consistently
  2. Be active on social media
  3. Reach out to collaborators
  4. Optimize SEO
  5. Run ads
  6. Start affiliate marketing

🌟 What are some advantages of online marketing for small businesses?

Online marketing for small businesses has several advantages like:

  • Global reach at all times
  • Low-cost promotion
  • Trackable and measurable performance
  • Easy personalization
  • Competitive analysis

🌟 Which are the most useful online marketing tools for small businesses?

The most useful online marketing tools for small businesses are:

  1. SocialPilot: Social media management tool
  2. Hubspot: Analytics tool
  3. OptinMonster: Lead generation tool
  4. Instapage: Lead generation tool
  5. Ubersuggest: SEO tool
  6. Ahrefs: SEO tool
  7. Lemlist: Email marketing tool
  8. Trello: Project collaboration tool
  9. Brosix: Team collaboration tool

🌟 Which online marketing tool stack should I have for my digital marketing team?

You should have the following tools as your online marketing stack for smooth digital marketing:

  1. SEO Tools
  2. Social Media Marketing Tools
  3. Lead Generation Tools
  4. Email Marketing Tools
  5. Collaboration Tools
  6. Analytics Tools
  7. HRM Tools
  8. Design Tools

🌟 Which online marketing tool helps in managing social media efficiently?

One of the best online marketing tools for social media marketing is SocialPilot. SocialPilot helps you manage up to 50 social media accounts under one roof with advanced features on board.

You can view analytics, discover new content ideas, and post to multiple social media accounts with advanced scheduling options at a very affordable price, starting at $35/month for 1 user.

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

Why SocialPilot?

  • Advanced social media post composer
  • Social media content calendar
  • In-built content curation and RSS feed integration
  • Social media analytics & reporting
  • Hassle-free team & client collaboration
  • 24x5 support

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