34 Essential Online Marketing Tools Every Team & Agency Needs in 2021

Picture of Manvi Agarwal

By Manvi Agarwal

Are you looking to take your marketing strategy to the next level? Do you want to increase your team’s productivity? Well, the right digital marketing tools can help you achieve the desired results.

There are dozens of online marketing tools that can boost the effectiveness of your marketing team. From foundational tools to more specialized tools, the right tools can really help you execute your strategy and zoom past your competitors.

Below are some online marketing tools that can help maximize the productivity of your team. These tools are divided into different categories.

Why SocialPilot?

  • Advanced social media post composer
  • Social media content calendar
  • In-built content curation and RSS feed integration
  • Facebook ads
  • Social media analytics & reporting
  • Hassle-free team & client collaboration
  • 24x5 support

Best Online Marketing Tools For Every Marketer


SEO Tools



Ubersuggest is one of the best digital marketing tools on the market. Yes, you guessed it right, it's available for free! Created by SEO veteran Neil Patel, this tool helps you to generate keyword ideas and expand your keyword targeting strategy. Simply enter the primary keyword, and Ubersuggest will provide multiple keyword suggestions. The main reason why Ubersuggest is such a valuable SEO tool is that it caters to Google’s Latent Semantic Indexing, which is a complex algorithm that understands certain phrases to mean a similar thing.

Apart from keyword suggestions, Ubersuggest also has another useful feature – the traffic analyzer. This feature allows you to see the strategies that are working for other players in your market. You can view top SEO pages, top-performing content for any keyword, and backlink data.


$199.95for 1 User

SEMrush is a powerful SEO tool that focuses on keyword research, Google Ad campaign optimization, and competitor analysis. It is an all-in-one marketing tool with some fantastic features. One of the features is the traffic analytics, which reveals the web traffic and online performance of any company. Another feature is the product listing ads which allow you to define your product listing and competitors and get insights into their product feeds. You can also check backlinks and your competitors’ ranking.

SEMrush offers two pricing options for marketing teams and agencies: Guru ($199.95/month) and Business ($399/month).

Keyword Planner


Keyword Planner is a free SEO tool offered by Google. It has two main features: keyword research and traffic analytics. The keyword research helps you find keywords for a new campaign or an existing campaign. This online marketing tool allows you to search for keywords based on terms that are relevant to your website, business, or landing page. The traffic analytics feature gives you historical statistics and traffic forecast to help you decide the keywords to use.


$399for 3 Users

Ahref is a fantastic, all-in-one SEO tool. It allows you to check your competitors’ search traffic and find out why they rank high. Its keyword research feature provides thousands of keyword ideas, and you can use the keyword difficulty and advanced keyword metrics to determine which keywords to target.

Another great feature is the backlink research that allows you to see any website’s or URL’s back links and gives you some valuable SEO insights. You can also research what content performs best in your niche using the content explorer. Ahref also allows you to track your desktop and mobile keyword rankings using the rank tracker. Ahref for agencies and marketing teams costs $999/month and allows up to 5 users.


$179for 10 Users

Moz is a valuable tool for performing in-depth keyword and SERP analysis. It offers keyword suggestions and allows you to analyze any keyword using four specific metrics: volume, opportunity, difficulty, and priority. With this digital marketing tool, you’ll be able to discover and prioritize all the keywords you need and get useful insights about your competitors.

Moz offers a free 30-day trial, but your team would greatly benefit by upgrading to the Moz Pro (Large) which charges $249/month or the Premium version that charges $999/month.

SE Ranking


SE Ranking has a few more features than that of website analytics. It takes care of the 360-degree analytics of your SEO. Keyword tracking, backlink monitoring, On-page checker, Website audit, Keyword suggestion tool, keyword grouper are few of its many features. It helps you cut off a lot of repetitive tasks and provide instant reports.

SE Ranking provides 3 different reports: Optimum, Plus and Enterprise, priced at $39, $89 and $189 respectively!

Lead Generation Tools



OptinMonster is a great lead generation software that makes it easy to create beautiful opt-in forms. It’s an all-in-one list building tool and supports all the popular types of lead capture forms. This online marketing tool can help you grow your email list, reduce cart abandonment, and improve your website conversions.

Once you create an offer, you can use the powerful targeting and segmentation engine to show the offer to the right audience at the right time. You can then use the reporting and split testing feature to know how your opt-in forms are performing and adjust in real time to improve your lead generation strategy. OptinMonster Pro and OptinMonster Growth are the best plans for marketing teams, and they cost $59/month and $99/month, respectively.


$149for 1 User

UpLead is a B2B database that helps you to find and connect with new customers. The database contains over 30 million contacts and allows you to build targeted lists of companies and contacts using over 50 criteria. With features like built-in email verification, technology tracking, email format patterns, competitor intelligence, and account-based marketing, you’ll be able to grow your pipeline and find more qualified prospects. You can quickly find the best new customers and download their contact information.

UpLead professional is the best plan for agencies and teams and charges $299/month.



GrooveJar is a lead generation tool that helps you grow your audience by capturing more emails. GrooveJar provides easy-to-customize pop-up apps that are designed to entice visitors and increase email sign-ups. One of its key features is the Collect & Convert feature that sends out customized email templates to get customers to convert. Another popular pop-up app is the GrooveUrgent, which turns over 9% of your website visitors into leads. GrooveKudos is another pop-up app and shows reviews by happy customers.

GrooveJar offers a free 7-day full access trial. You can get its professional plan for $39/month.



Landing pages are the most powerful tools for increasing conversion rates and leads. Instapage helps you to create stunning landing pages that can generate leads and increase your conversions. It allows you to create beautiful pages that blend with your brand’s themes, and then integrate them with your campaign monitor subscriber list.

You can also use it to receive leads from ads or capture free traffic. The best plan for a marketing team looking to increase productivity is the Instapage Enterprise, which is customizable.

Email Marketing Tools


$20for 1 User

SalesHandy is an affordable email automation tool available in the market. It is widely used by Salespeople, Marketers, Recruiters, SMB and Bloggers to send a cold email outreach campaign. It helps you to increase your email productivity by tracking the recipient's behavior and making data-driven decisions. Using SalesHandy, you can create multiple email campaigns on the go. Its email campaign has some amazing features such as Mail Merge to create a high-level email personalization, set automated followups up to 9 stages as per the recipient's behavior to increase the response rate.

The tool has a free plan where you can use email tracking feature free for a lifetime. If you want to send email campaigns, the basic plan starts at $7/month.


$14.99for 5 Users

Emails are still among the most effective marketing tools, and MailChimp is one of the most popular email marketing software. It provides flexible email marketing templates that make it easy to send emails that appeal to the prospects. The platform allows you to bring your audience data, insights, and marketing channels together so you can achieve your objectives faster.

MailChimp's free plan allows you to add up to 2,000 subscribers but limits you to 12,000 emails per month. For a team, the standard plan ($14.99/month) or premium plan ($299/month) would be great.


$49for 1 User

MixMax is an email marketing app that enables marketers to boost their productivity by automating outbound sales communications via Gmail. The software allows you to send engaging emails with instant scheduling, track the emails accurately, set up meetings instantly, and save time with email templates.

MixMax enables you to do various actions such as schedule events, complete purchases, confirm expense reports, answer surveys, send polls, personalize your emails, and more. The best plan for teams is the MixMax Growth, which charges $49/month, but if your team comprises more than 10 people, contact support to get the Enterprise plan.


$49for 1 User

Lemlist is a fantastic email outreach tool that allows you to personalize emails, automate follow-up, and track your emails. Its A/B testing editor helps you to easily improve and test your content for better results. The best thing about it is its feature that allows you to automatically generate personalized images such as company logo and company name. The platform is designed specifically for teams and collaboration, and hence, you can share and edit campaigns collaboratively. Most B2B companies use the tool for B2B sales, recruiting, press outreach, and churn reduction.

Lemlist offers a 14-day trial, and its most popular plan is the Lemlist Gold, which costs $49 per month.



Hubspot is one of the most popular online marketing tools. It is an inbound marketing and sales software designed to help companies attract visitors and convert leads. Its email marketing tool enables you to create, personalize, and optimize marketing emails without the need for designers or IT.

The tool allows you to easily schedule sales emails to reach prospects at the right time. Its email tracking feature enables you to know the minute a lead opens an email, send a follow-up, and close the sale. The tool also assigns lead scores to help you to know which leads are serious about your product.

Hubspot can easily be integrated with what your team already uses, whether it’s Gmail, Outlook, Office 365, or G Suite. You can choose the Pro plan that costs $800/month or the Enterprise plan that costs from $3,200/month. However, your price will increase gradually as your database grows.

Constant Contact


Constant Contact is an easy to use email marketing solution that makes it easy to create, share, and track emails. It’s designed to help you engage your customers, get new customers, increase sales, and grow your business. The tool allows you to customize emails with the drag and drop editor, manage your contacts, and track the performance of your campaigns.

Its plans are based on the number of subscribers on your contact list, and it allows you to send unlimited emails. For best results, the Email Plus plan is best and costs $45/month.



Many marketers wonder whether email marketing is still effective with a 38:1 ROI it certainly is!

Although how do you achieve such great results? As mentioned within the article there are a plethora of great email marketing platforms. One platform that is still an unfound diamond is Moosend, which does not only offer email marketing services but also marketing automation, which allows you to scale your business much faster with the use of cart abandonment, drip campaigns, and welcome emails.

Moosend offers a free plan which makes it a great alternative to email marketing software like Constant Contact which offers time-based trials. Additionally it offers all its features available from day one and up to 1,000. In contrast to other platforms, Moosend also allows you to send unlimited email campaigns even on the free plan! And If you surpass the 1,000 subscribers plans start at $10/month and scale depending on the number of subscribers.



SendX is a simple but very effective email marketing automation and lead generation tool. It is known for its affordability and variety of features, including email drip campaigns, email newsletter campaigns, lead capture pop-ups and forms, and premium email templates.

It enables B2Cs and small businesses to own their own audience and boost their businesses. It has an ultra-simple UI and offers high-quality live support to ensure you get your desired results in the least time and most effective way. Pricing starts from $9.99/month for up to 1000 contacts. As the number of subscribers increases, you get promoted to higher pricing tiers. You can start your email marketing free trial right away. 

Social Media Marketing Tools


$50for 5 Users


SocialPilot is a social media management tool designed specifically for agencies and social media professionals to help increase brand awareness and traffic. It manages social media, schedules posts, improves engagement, and analyzes results.

SocialPilot provides you a single platform where you can manage all your social media channels, and it allows you to send as many as 500 posts in bulk and link them to 100 social profiles from one account. You can schedule updates, collaborate with team members and share the work, get content suggestions and feeds, and custom brand your posts. If you’re a marketing agency, you will greatly benefit from their client management tools.

It also enables a seamless approval workflow for your teams and provides comprehensive analytics reports. SocialPilot offers a plan for agencies and social media teams that costs $100 per month.

Free Trial


$99for 3 Users

HootSuite is a valuable tool for managing social media marketing. It enables you to schedule and post updates to any social media channel from just one platform. It also helps you to monitor multiple streams and engage with your audience directly from the platform. You can easily implement and analyze marketing campaigns on all your social profiles without having to sign in to each channel. It’s perfect for agencies and social media teams as it allows you to collaborate and share work.

HootSuite allows you to target messages and boost your social advertising performance. You can manage platform access, create approval workflows, and reduce the risk of errors. While it has been in the market for a long time, it is comparatively a complex tool to use. Thereby we recommend other user-friendly hootsuite alternatives. Its team plan costs $99/month and allows 20 social profiles, 3 users, and unlimited scheduling. If your team comprises more than 3 users or you manage more than 20 social profiles, you can opt for the business plan ($599/month) or the enterprise plan.

Hootsuite vs SocialPilot

SocialPilot proves out to be a great Hootsuite alternative. Here's a detailed comparison


$99for 6 Users

Buffer is a popular social media management tool that helps you to build your audience and grow your brand on social media. The tool lets you plan, schedule, and publish posts on various social networks. It’s a great tool for agencies and social media teams because it lets you collaborate and coordinate with your team to harmonize your social media marketing campaign.

You can create approval workflows, share and manage account access, custom tailor your posts, and get post statistics such as comments, shares, clicks, likes, and more. Buffer plan, for small businesses, is priced at $99 per month for up to 25 social profiles.

Buffer vs SocialPilot

A detailed comparison of SocialPilot being the best alternative to Buffer app


$149for 1 User

SproutSocial helps you understand and reach your audience, measure performance, and manage your social media platforms. The tool focuses on four components of social media effectiveness:engagement, monitoring, measurement, and growth. SproutSocial caters for businesses of all sizes and automates the process of scheduling content and managing content approval for publishing. It enables team members to collaborate on various tasks and allows you to monitor the performance of your efforts across various platforms.

You can try out SproutSocial for free for 30 days or choose the SproutSocial Professional plan for $149/month. Unfortunately, SproutSocial allows you to manage only 10 social profiles.

Sprout Social vs SocialPilot

Check out the detailed comparison of SocialPilot as an effective alternative to Sprout Social, here.

Collaboration Tools


$12.50for 1 User

Trello is an online corkboard that uses boards, lists, and cards to help you organize tasks, projects, notes, or anything that helps your team to work more collaboratively. It is a great tool to replace your team’s use of chats and emails for task-based communication.

Trello enables you to keep all your communication and the information you need in a single location, enabling effective collaboration in your marketing efforts. You can Trello to follow your approval workflow, manage your schedules, and monitor your marketing campaign.

It offers three plans for teams and agencies: Free, Business class ($12.50/month) and Enterprise ($20.83/month for 20 users).


$4for 1 User

Chanty is a simple and intuitive AI-powered team chat tool that allows teams to communicate and collaborate from just one platform. The tool has a feature called Teambook that organizes your tasks, files, conversations, and links into folders. It offers unlimited searchable message history and allows you to create tasks or turn messages into tasks. However, it does not have custom integrations just yet.

Chanty offers a free plan for teams of up to 10 members. For teams above 10 members, the pricing plans start at $4 per user every month.


$8for 1 User

Slack is a well-known tool for team communication and collaboration. A leader in the world of team collaboration tools, Slack simplifies teams’ work and boosts their productivity. It enables file sharing, instant messaging, powerful search, audio/video calls, and multiple integrations. It also allows you to keep everything in one platform for easy accessibility.

The Standard plan charges $8 per user per month, while the Plus plan charges $15 per user per month.


$19.99for 1 Host

Zoom is designed to help teams to communicate and collaborate effectively to achieve results. This powerful collaboration tool is most popular for its video conferencing, but it also integrates virtual meetings, group messaging, screen sharing, whiteboarding, and others in a single cloud-based platform. You can also annotate or co-annotate files.

Zoom offers different plans for teams and agencies: Pro ($14.99/month), Business ($19.99), and Enterprise ($19.99).

G Suite

$12for 1 User

G Suite is a communication and collaboration tool that enables teams to work together and increase productivity. It integrates a complete set of applications for emailing, calendaring, instant messaging, spreadsheets, documents, video sharing, presentations, websites, and more. The suite helps you to connect with colleagues, access files, and manage everything from a centralized console.

G Suite offers 3 plans for teams: Basic ($6), Business ($12) and Enterprise ($25).


$11.99for 1 User

Asana is one of the best project and task management tools. It enables businesses and agencies to manage and organize projects and tasks, communicate in real-time, track progress, and collaborate. It helps teams to handle multiple projects concurrently. Its main features include task management, automatic notifications, collaboration tools, reporting, dashboards, and document management.

Asana can be integrated with different applications such as Google Drive, DropBox, and Slack. It is free for teams of up to 15 members. Above that, the Premium plan charges $11.99 per user per month, and the Business plan is priced at $23.99 per user per month.


$4Per User

Brosix IM is a secure team communication solution that provides you with a fully administrable private team network. Team networks come with a wide range of communication and collaboration features, allowing you to streamline your team’s communication in one location. Brosix’s security standards, including end-to-end data encryption, make it a great choice if you’re looking to boost your team’s cybersecurity protections.

Brosix has two paid plans for businesses and organizations: Business ($4.00/user/month) and Premium ($6.00/user/month).

Analytics Tools



HubSpot helps you determine what in your marketing strategy works the best for you with its insights on the entire funnel. You can track the lifecycle of any visitor, and study visitors’ behavior with the help of HubSpot analytics. You can measure your traffic to your website as a whole or get page by page analytics, also generate and compare key metrics like sessions and conversion rates. You can as well get detailed reports, from website and landing pages to emails, blog posts, social media accounts, calls-to-action, and more.

HubSpot offers 3 different plans, Starter, Professional, enterprise, starting at $50, $800, $3200 respectively.

Google Analytics


Google Analytics is one of the must-use tools out of all digital marketing tools. It a free web analytics service offered by Google! It provides you with an in-depth analysis of your website activity based on the person’s visit (Sessions), individual page, as well as event (clicks, video views, etc).

It provides various sharable reports related to the audience, advert, website behavior, conversion and more! You can as well connect Google Analytics easily to other tools. The best part is that you can track any results of any campaign with UTM.



Mixpanel empowers your company with the help of its out-of-the-box reports. It makes it easy for you to understand user behavior and helps you plan and advance your product/service accordingly. Mixpanel takes behavior analytics a step further with predictive behavioral stats based on data science. Target users that boost your KPI’s, run A/B tests based as well as track its impact and get the most out of your audience! Its simple interface makes sure that everyone in your organization understands it and keeps it easy to organize your data.

Mixpanel offers 3 plans; Starter, Growth, and Enterprise, with Starter being a free plan!


$25Per 100,000 Unique Users

Finteza takes care of the data cycle as a whole; Right from collecting your data, processing it and providing instant data mapping through charts and reports. You can segment and analyze your audience into 15 basic parameters such as age, location, UTM parameters, events. Page address and more. Furthermore, it also helps you detect bad traffic such as scammers, spammers, and hackers! Its advertisement management space makes it easy for you to manage and sell ad spaces within the service itself!

Finteza charges for its services based on unique users per month. $25 for website application analytics and $4 additionally for multipurpose advertising engine per 100000 unique users.



Mouseflow is the most comprehensive behavior analytics platform in the market. It is designed with digital marketers, product and UX professionals in mind. Its heatmaps suite and session recording features are engineered to allow you to quickly identify users experiencing difficulty on your website without having to spend hours watching recordings or studying heatmaps.

Mouseflow is free to use and offers 4 different plans depending on the traffic of your site: Starter ($24), Growth ($79), Business ($159), Pro ($299) and Enterprise custom plans.

Frequently Asked Questions

🌟 Which are the most useful online marketing tools?+
🌟 Which online marketing tool stack should I have for my digital marketing team?+
🌟 Which online marketing tool helps in managing social media efficiently?+


Teams and agencies across the world are realizing the importance of having a powerful social media management tech stack. Your decision about which tools you use must depend on three factors: scalability of the tool, its user-friendliness, and its value for money. These factors ensure that you choose tools that grow with your team, increase efficiency, and save your time.

Picture of Manvi Agarwal

Manvi Agarwal

Manvi is a Marketing & Communication Manager at SocialPilot. Social media & content marketing is Manvi's niche area in which she employs an interactive user-oriented strategy. Besides this, Manvi loves experiencing new things and trying new food!

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