Are you looking to take your marketing strategy to the next level? Do you want to increase your team’s productivity? Well, the right digital marketing tools can help you achieve the desired results.
There are dozens of online marketing tools that can boost the effectiveness of your marketing team. From foundational tools to more specialized tools, the right tools can really help you execute your strategy and zoom past your competitors.
Below are some online marketing tools that can help maximize the productivity of your team. These tools are divided into different categories.
- Advanced social media post composer
- Social media content calendar
- In-built content curation and RSS feed integration
- Facebook ads
- Social media analytics & reporting
- Hassle-free team & client collaboration
- 24x5 support
Best Online Marketing Tools For Every Marketer
$149for 1 User
SproutSocial helps you understand and reach your audience, measure performance, and manage your social media platforms. The tool focuses on four components of social media effectiveness:engagement, monitoring, measurement, and growth. SproutSocial caters for businesses of all sizes and automates the process of scheduling content and managing content approval for publishing. It enables team members to collaborate on various tasks and allows you to monitor the performance of your efforts across various platforms.
You can try out SproutSocial for free for 30 days or choose the SproutSocial Professional plan for $149/month. Unfortunately, SproutSocial allows you to manage only 10 social profiles.
Check out the detailed comparison of SocialPilot as an effective alternative to Sprout Social, here.
$12.50for 1 User
Trello is an online corkboard that uses boards, lists, and cards to help you organize tasks, projects, notes, or anything that helps your team to work more collaboratively. It is a great tool to replace your team’s use of chats and emails for task-based communication.
Trello enables you to keep all your communication and the information you need in a single location, enabling effective collaboration in your marketing efforts. You can Trello to follow your approval workflow, manage your schedules, and monitor your marketing campaign.
It offers three plans for teams and agencies: Free, Business class ($12.50/month) and Enterprise ($20.83/month for 20 users).
$4for 1 User
Chanty is a simple and intuitive AI-powered team chat tool that allows teams to communicate and collaborate from just one platform. The tool has a feature called Teambook that organizes your tasks, files, conversations, and links into folders. It offers unlimited searchable message history and allows you to create tasks or turn messages into tasks. However, it does not have custom integrations just yet.
Chanty offers a free plan for teams of up to 10 members. For teams above 10 members, the pricing plans start at $4 per user every month.
$8for 1 User
Slack is a well-known tool for team communication and collaboration. A leader in the world of team collaboration tools, Slack simplifies teams’ work and boosts their productivity. It enables file sharing, instant messaging, powerful search, audio/video calls, and multiple integrations. It also allows you to keep everything in one platform for easy accessibility.
The Standard plan charges $8 per user per month, while the Plus plan charges $15 per user per month.
$19.99for 1 Host
Zoom is designed to help teams to communicate and collaborate effectively to achieve results. This powerful collaboration tool is most popular for its video conferencing, but it also integrates virtual meetings, group messaging, screen sharing, whiteboarding, and others in a single cloud-based platform. You can also annotate or co-annotate files.
Zoom offers different plans for teams and agencies: Pro ($14.99/month), Business ($19.99), and Enterprise ($19.99).
$12for 1 User
G Suite is a communication and collaboration tool that enables teams to work together and increase productivity. It integrates a complete set of applications for emailing, calendaring, instant messaging, spreadsheets, documents, video sharing, presentations, websites, and more. The suite helps you to connect with colleagues, access files, and manage everything from a centralized console.
G Suite offers 3 plans for teams: Basic ($6), Business ($12) and Enterprise ($25).
$11.99for 1 User
Asana is one of the best project and task management tools. It enables businesses and agencies to manage and organize projects and tasks, communicate in real-time, track progress, and collaborate. It helps teams to handle multiple projects concurrently. Its main features include task management, automatic notifications, collaboration tools, reporting, dashboards, and document management.
Asana can be integrated with different applications such as Google Drive, DropBox, and Slack. It is free for teams of up to 15 members. Above that, the Premium plan charges $11.99 per user per month, and the Business plan is priced at $23.99 per user per month.
Brosix IM is a secure team communication solution that provides you with a fully administrable private team network. Team networks come with a wide range of communication and collaboration features, allowing you to streamline your team’s communication in one location. Brosix’s security standards, including end-to-end data encryption, make it a great choice if you’re looking to boost your team’s cybersecurity protections.
Brosix has two paid plans for businesses and organizations: Business ($4.00/user/month) and Premium ($6.00/user/month).
HubSpot helps you determine what in your marketing strategy works the best for you with its insights on the entire funnel. You can track the lifecycle of any visitor, and study visitors’ behavior with the help of HubSpot analytics. You can measure your traffic to your website as a whole or get page by page analytics, also generate and compare key metrics like sessions and conversion rates. You can as well get detailed reports, from website and landing pages to emails, blog posts, social media accounts, calls-to-action, and more.
HubSpot offers 3 different plans, Starter, Professional, enterprise, starting at $50, $800, $3200 respectively.
Google Analytics is one of the must-use tools out of all digital marketing tools. It a free web analytics service offered by Google! It provides you with an in-depth analysis of your website activity based on the person’s visit (Sessions), individual page, as well as event (clicks, video views, etc).
It provides various sharable reports related to the audience, advert, website behavior, conversion and more! You can as well connect Google Analytics easily to other tools. The best part is that you can track any results of any campaign with UTM.
Mixpanel empowers your company with the help of its out-of-the-box reports. It makes it easy for you to understand user behavior and helps you plan and advance your product/service accordingly. Mixpanel takes behavior analytics a step further with predictive behavioral stats based on data science. Target users that boost your KPI’s, run A/B tests based as well as track its impact and get the most out of your audience! Its simple interface makes sure that everyone in your organization understands it and keeps it easy to organize your data.
Mixpanel offers 3 plans; Starter, Growth, and Enterprise, with Starter being a free plan!
$25Per 100,000 Unique Users
Finteza takes care of the data cycle as a whole; Right from collecting your data, processing it and providing instant data mapping through charts and reports. You can segment and analyze your audience into 15 basic parameters such as age, location, UTM parameters, events. Page address and more. Furthermore, it also helps you detect bad traffic such as scammers, spammers, and hackers! Its advertisement management space makes it easy for you to manage and sell ad spaces within the service itself!
Finteza charges for its services based on unique users per month. $25 for website application analytics and $4 additionally for multipurpose advertising engine per 100000 unique users.
Mouseflow is the most comprehensive behavior analytics platform in the market. It is designed with digital marketers, product and UX professionals in mind. Its heatmaps suite and session recording features are engineered to allow you to quickly identify users experiencing difficulty on your website without having to spend hours watching recordings or studying heatmaps.
Mouseflow is free to use and offers 4 different plans depending on the traffic of your site: Starter ($24), Growth ($79), Business ($159), Pro ($299) and Enterprise custom plans.
Frequently Asked Questions
The most useful online marketing tools are
- SocialPilot - social media management tool
- Hubspot - analytics tool
- OptinMonster - lead generation tool
- Instapage - lead generation tool
- Ubersuggest - SEO tool
- Ahref - SEO tool
- Lemlist - email marketing tool
- Trello - project collaboration tool
- Brosix - team collaboration tool
You should have these tools as your online marketing stack for smooth digital marketing.
- SEO Tools
- Social Media Marketing Tools
- Lead Generation Tools
- Email Marketing Tools
- Collaboration Tools
- Analytics Tools
One of the best online marketing tools for social media marketing is SocialPilot. SocialPilot helps you manage upto 100 social media accounts under one roof with advanced features on board. You can view analytics, discover new content ideas, post to multiple social media accounts with advanced scheduling options at a very affordable price which starts at $25/month.
Teams and agencies across the world are realizing the importance of having a powerful social media management tech stack. Your decision about which tools you use must depend on three factors: scalability of the tool, its user-friendliness, and its value for money. These factors ensure that you choose tools that grow with your team, increase efficiency, and save your time.