Ever feel like you’re pinning into the void, hoping someone will notice your content? You’re not alone!
Pinterest pins are the best way to get web traffic and sales, but just posting beautiful pictures is not enough.
With 553+ million monthly visitors browsing for ideas and products, the right approach can get your brand in front of thousands (or millions) of the right audience.
But who has time to craft a caption, select proper tags, schedule pins, monitor analytics, and optimize each post?
That’s where Pinterest marketing tools come in!
Imagine:
- Pins are going live automatically at peak engagement times.
- Your visuals look stunning without spending hours on design.
- SEO-friendly descriptions that make your content discoverable.
Sounds amazing, right? Well, good news, we’ve created a list of the best Pinterest marketing platforms to help you save time, grow faster, and get real results on Pinterest.
Quick Overview of the Top Pinterest Marketing Tools
Here we’ve curated and compared the top 4 tools based on key features to help you quickly find the right solution for your Pinterest marketing.
 SocialPilot |
 Tailwind |
 Later |
 Hootsuite |
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|---|---|---|---|---|
| Pricing | $30/Month | $25/Month | $25/Month | $149/Month |
| Best for | Agencies & Small Businesses | Bloggers & eCommerce | Brands & Creators | Large Teams & Enterprises |
| Pinterest Profiles | 7 Accounts | 1 Account | 1 Account | 10 Accounts |
| Ease of Use | ||||
| User Support | ||||
| Pin Scheduling | ||||
| Direct Pinterest Publishing |  |
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| Story Pin Scheduling | Direct & Mobile Notifications |
Direct & Mobile Notifications |
Desktop Only |
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| Collaboration Post | |
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| Smart Queues | |
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| Repeat Pins | |
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| Visual Calendar | |
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 Confusing |
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| RSS Auto-Posting | |
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| Bulk Scheduling | (500 Pins) |
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| First Comment Scheduling | (Pinterest, Facebook & LinkedIn) |
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(Pinterest only) |
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| Link Shorteners | |
(Bitly, Sniply, Rebrandly) |
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| Post Creation | ||||
| Draft Pins | |
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| Image Editor | |
Custom Sizing |
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| AI Assistant for Pin Captions | |
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| Hashtag Generator | Auto-Suggested |
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(Limited) |
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| Holiday Calendar | |
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| Canva Integration | On All Plans |
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| Media from External Sources | |
(Not from Cloud) |
(Google Drive, Dropbox) |
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| Content Library | |
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| Image Tagging | |
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| Auto-Watermarking | |
(Manual) |
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| Location Tagging | |
(Only for Instagram) |
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| Custom Thumbnail for Pins | |
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(Only from Video Stills) |
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| Link-in-Bio | |
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| Pinterest Collaboration Post | |
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| Team Collaboration | ||||
| Content Approval Workflows | Quick & Easy |
Basic |
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| Multi-User Collaboration | |
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| Post Comments for Approval | |
(No Tagging) |
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| Client Management | Unlimited |
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| Engagement | ||||
| Social Inbox | |
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| Reply to Pinterest Comments | |
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Limited |
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| Reply to Queries & DMs | |
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| Analytics & Reports | ||||
| Detailed Pinterest Analytic | |
Basic |
Basic |
Advanced |
| Post Performance Insights | |
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| Custom Report Builder | |
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| Auto-Schedule Reports to Clientss | |
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| White Label Solution | ||||
| White Labeling | |
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| White Label Dashboard | |
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| Branded Reports | |
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| Learn More | Learn More | Learn More | ||
Top 9 Pinterest Marketing Tools for Management, Scheduling & Automation
Discover the top Pinterest marketing tools that streamline scheduling and automation, helping businesses maintain a consistent and engaging presence with minimal effort.
Best for:
Rating:
4.5 (G2) | 4.4 (Capterra)
Apps:
Web version, Android & iOS apps, Chrome, Firefox, and Edge web extensions
Integrations:
Pinterest, Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube, Google Business Profile
Key Features of SocialPilot:
- Bulk scheduling
- Visual content calendar
- Seamless Canva integration
- First comment scheduling
- RSS feed automation
- Team collaboration
- Content curation feature
- UTM parameter
Pros
- The bulk scheduling feature saves time by allowing multiple pins to be planned at once.
- The visual content calendar offers a clear overview of scheduled Pinterest posts.
- Seamless Canva integration makes designing Pinterest graphics easy.
- Cost-effective compared to other social media management tools.
- Team collaboration features help streamline workflow and approvals.
Jessica D.
If you’re managing multiple social media accounts and need an efficient way to schedule content in bulk, SocialPilot is an excellent choice. One of the best aspects of SocialPilot’s bulk scheduling is the flexibility. You can schedule hundreds of posts in advance, ensuring your content calendar stays on track without constant manual input. The visual calendar and queue management features also make it easy to see your upcoming posts at a glance, giving you full control over your publishing strategy.
Overall, if scheduling is a priority for you, SocialPilot delivers a user-friendly and reliable solution. While it might lack some advanced features found in higher-end tools, its affordability and bulk management capabilities make it a top contender for those focused on streamlining their content planning process.
Verified G2 review
Cons
- Users may need to reconnect their Pinterest accounts periodically.
- Lacks some advanced Pinterest Analytics features compared to specialized tools.
Verified User
It’s so easy to post to both Facebook and Instagram simultaneously, whilst also being able to customise each post to suit the platform.
I’ve found the reporting to be quite limited. I’d also like to be able to set my timezone, so I’m not always having to convert from PST.
Our Experience with SocialPilot
As someone who has managed Pinterest marketing for a business for years, I’ve found SocialPilot to be a game-changer tool. It’s more than just a scheduling tool; it’s a whole Pinterest marketing solution that has helped me stay consistent, save time, and increase interaction with ease.
Effortless Scheduling:
I no longer worry about manually pinning every day. SocialPilot’s visual calendar and bulk scheduling features let me plan and schedule weeks of content in one go. The pin preview is a great touch—it helps me see how each pin will look before posting.
Smarter Content Creation:
Using the AI Assistant, I can quickly generate engaging pin descriptions and captions that are optimized for visibility. Plus, the Canva integration inside SocialPilot is super handy—I design pins right within the platform and keep everything organized in the media library.
Insights That Matter:
SocialPilot’s Pinterest analytics give me a clear view of what’s working. I track metrics like reach, impressions, and clicks, then use that data to fine-tune my strategy. I also create custom, branded reports easily when I need to share results.
Built for Collaboration:
Since I sometimes work with designers and freelancers, the approval workflows and role-based permissions make team collaboration smooth and secure. Everyone stays in the loop, and I maintain full control over what gets published.
And the best part? I manage Pinterest along with other social media management, like Instagram and LinkedIn, right from one dashboard. SocialPilot truly makes Pinterest marketing simpler, faster, and more effective for my business.
SocialPilot Pricing:
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Your Pinterest Marketing
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Final Verdict
SocialPilot is a top choice for businesses looking to streamline content and schedule Pinterest pins in bulk. With advanced scheduling, AI-powered content creation, analytics, and collaboration tools, it helps boost engagement and drive traffic efficiently. Its affordable pricing and multi-platform support make it ideal for small businesses, agencies, and enterprises.
Best for:
Rating:
4.6 (G2) | 4.4 (Capterra)
Apps:
Web version, Android & iOS apps, Chrome and Safari browser extensions
Integrations:
Pinterest and Instagram
Key Pinterest Features:
- SmartScheduling
- Bulk image uploading
- Pinterest-friendly graphics
- Tailwind communities
- Board lists
- Hashtag finder
- Pin looping
Pros
- Tailwind helps create and simplify pin design with customizable templates.
- Communities feature helps users connect and collaborate with other Pinterest marketers.
- Interval scheduling prevents spammy posting and maximizes reach.
Verified User
Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic.
Cons
- Bulk uploading can occasionally lag with large batches of images.
- Not ideal for users who need a full social media management tool beyond Pinterest and Instagram.
- Pricing can be high for small businesses with multiple accounts.
Verified User
The interface isn’t exactly what I would call stimulating. It’s basic and not very user-friendly if you’re looking at it from an aesthetic perspective. Additionally, and this was really quite surprising considering how much users pay, dragging and dropping posts using the “smart shuffle” feature always had some sort of glitch. For a time, I used Tailwind Create for Pinterest Pins. The colors always looked dull, and the designs were dated.
Our Experience with Tailwind
Tailwind is a Pinterest marketing tool that helps businesses, bloggers, and eCommerce brands automate pin scheduling, discover trends, and analyze performance. Its Pinterest-approved features make it a top choice for marketers looking to boost engagement and website traffic.
Smart Scheduling & Bulk Posting
Tailwind’s SmartSchedule automatically determines the best times to post, ensuring pins reach the audience when engagement is highest. The bulk scheduling feature lets users queue multiple pins at once, making content planning effortless.
Tailwind Create – Design & Branding
With Tailwind Create, users can quickly design multiple pin variations in minutes. It offers custom branding options, making it easy to create professional, high-converting pins without external design tools.
Communities for Networking & Growth
The Tailwind Communities feature (formerly Tribes) allows users to share and collaborate with like-minded content creators, increasing content visibility and engagement.
Advanced Analytics & Optimization:
Tailwind provides detailed analytics on pin performance, board engagement, and audience trends. Its Hashtag Finder suggests relevant hashtags for improved discoverability, while Board Insights helps optimize posting strategies.
Tailwind Pricing for Pinterest Marketing:
This tool offers three pricing plans with monthly billing options:
- Pro: $24.99/month
- Advanced: $49.99/month
- Max: $99.99/month
Final Verdict
Tailwind is an all-in-one Pinterest automation tool, ideal for businesses and creators who want to scale their reach without manual efforts. With AI-powered scheduling, pin design, and engagement analytics, it helps marketers save time and maximize results effortlessly.
Best for:
Rating:
4.4 (G2) | 4.4 (Capterra)
Apps:
Web version, Android & iOS apps, Chrome extension
Integrations:
Pinterest, Instagram, Facebook, Twitter, TikTok, LinkedIn
Key Pinterest Features:
- Drag-and-drop content calendar
- Bulk scheduling
- Visual post preview
- Captions and hashtag suggestions
- First comment scheduling
- Media library
- Linkin.bio feature
- Detailed Pinterest analytics
Pros
- A user-friendly interface makes Pinterest scheduling quick and simple.
- Visual content calendar provides a clear overview of scheduled pins.
- Linkin.bio helps turn Pinterest posts into traffic-generating tools.
Jason B
We used to have to post to our church account daily, which doesn’t sound bad, but logging in daily, uploading whatever we are posting, writing the post, and hitting send, eats into the work day. But later helps because we can take an hour and schedule a month or more posts. It’s so good.
Cons
- The free plan has limited scheduling capabilities.
- Analytics are not as in-depth as dedicated Pinterest analytics tools.
- Some scheduling and optimization features are locked behind higher-tier plans.
- It can be expensive for small businesses managing multiple accounts.
A. Rahema M.
They continue to remove and change features without updating clients. Support is all via email. It has so many glitches. Sometimes it autoposts, other times it doesn’t. Also, avoid a yearly plan. With all the issues I was having, I asked for a refund, and they said it was beyond 30 days, so that wasn’t possible (I didn’t see a 30 cancellation policy when signing up for the year). If you do it monthly, you can just cancel the next month if it isn’t working for you, but I’m out 150 dollars on an app that I barely use due to glitches.
Our Experience with Later
Later is a visual-first social media scheduling tool that simplifies Pinterest marketing with its intuitive drag-and-drop content calendar, automation, and analytics. It’s a great choice for small businesses, e-commerce brands, and content creators who prioritize a streamlined workflow.
Visual Content Calendar & Bulk Scheduling:
Later’s drag-and-drop calendar makes it easy to schedule multiple pins in advance. The bulk scheduling feature allows users to upload and plan weeks of content effortlessly.
Media Library & Canva Integration:
Later’s Media Library helps users store, organize, and repurpose visual content. Its Canva integration allows seamless pin design directly within the platform.
Best Time to Post & Hashtag Suggestions:
The Best Time to Post feature optimizes pin scheduling for maximum engagement. Additionally, Later’s hashtag suggestions tool helps users discover trending and relevant hashtags to improve content reach.
Pinterest Analytics & Linkin.bio:
Later provides detailed Pinterest insights, including pin performance, audience engagement, and growth tracking. The Linkin.bio feature transforms a Pinterest profile into a mini-website, making it easy to drive traffic to external links.
Later Pricing for Pinterest Marketing:
- Starter: $25/month – 1 user, 1 social set (includes 1 account per platform)
- Growth: $45/month – 3 users, 3 social sets
- Advanced: $80/month – 6 users, 6 social sets
Final Verdict:
Later is a user-friendly Pinterest marketing tool with a strong focus on visual planning, automation, and analytics. Its drag-and-drop calendar, smart scheduling, and media organization make it an excellent choice for businesses that prioritize efficiency and aesthetics in their Pinterest strategy.
Best for:
Rating:
4.1 (G2) | 4.4 (Capterra)
Apps:
Web version, Android & iOS apps, Chrome extension
Integrations:
Pinterest, Facebook, Twitter, LinkedIn, Instagram, YouTube
Key Pinterest Features:
- Unified social media dashboard
- Bulk scheduling
- Team collaboration
- Media library
- Hashtag and keyword monitoring
- Advanced analytics
- Ad management integration
- Content curation tool
- Social listening tool
Pros
- Team collaboration tools enable smooth workflow and role assignments.
- Social listening helps track brand mentions and industry trends.
- Ad management integration allows businesses to handle Pinterest ads within the platform.
- Extensive third-party integrations enhance functionality.
Hannah S.
We love Hootsuite for reporting, tracking ad performance, creating relationships with customers for our clients, and how easy it is to use! We use this tool every day. The support we get for Enterprise is top quality and efficient. We had a very smooth integration and implementation process with the help of our account support person.
Cons
- Limited Pinterest-specific features compared to dedicated tools like Tailwind.
- Higher pricing makes it less accessible for small businesses.
- The interface can be overwhelming for beginners due to its complexity.
- Auto-scheduling may experience occasional delays.
Shara S.
I can’t collab posts, so don’t use the post scheduler, and never really figured out how to use Hootsuite for anything else. I can’t say customer service is not great. After a few minutes, they shut down the chat and moved to email, and then they don’t really respond in a timely manner.
Our Experience with Hootsuite
Hootsuite is a powerful all-in-one social media management tool that helps businesses and marketers streamline their Pinterest scheduling, monitoring, and analytics. It’s particularly useful for large teams, agencies, and brands that manage multiple accounts.
Advanced Scheduling & Bulk Posting:
Hootsuite’s post composer makes it a great tool for scheduling Pins in advance, ensuring a consistent posting schedule. The bulk scheduling feature saves time by allowing users to upload and plan multiple pins at once.
Customizable Content Calendar:
The drag-and-drop content calendar provides a clear overview of scheduled Pinterest posts. Users can edit, reschedule, or reorganize pins directly from the calendar interface.
Collaboration & Approval Workflow:
Hootsuite’s team collaboration tools enable multiple users to work on Pinterest content simultaneously. The approval workflow ensures posts meet branding guidelines before going live.
Pinterest Analytics & Performance Tracking:
Hootsuite provides in-depth Pinterest analytics, including engagement metrics, audience insights, and pin performance tracking. Users can generate custom reports to measure success.
Pricing:
- Professional: $149/month – 1 user, 10 social accounts
- Team: $399/month – 3 users, 20 social accounts
Final Verdict
Hootsuite is a comprehensive Pinterest marketing solution with powerful scheduling, analytics, and collaboration tools. It’s ideal for agencies and large businesses that need a centralized dashboard to manage multiple Pinterest accounts efficiently.
Best for:
Rating:
4.4 (G2)
Apps:
Web-based platform
Integrations:
Pinterest Ads, Facebook Ads, Instagram Ads, Google Ads
Key Pinterest Features:
- Advanced ad campaign management
- Ad A/B testing feature
- Automated bid
- Audience targeting
- In-depth analytics
- Competitor analysis
- Customizable ad templates
- Google Analytics integration
Pros
- Simplifies Pinterest ad campaign creation with an intuitive interface.
- Automated bid and budget optimization ensures cost-effective advertising.
- Custom audience and retargeting options improve ad relevance and engagement.
- Bulk ad adjustments save time when managing large-scale campaigns.
Aastha J.
User-friendly interface, time-saving automation, reporting and analytics, A/B testing capabilities, advanced targeting options, and integration with Hootsuite. To get a more accurate and up-to-date understanding.
Cons
- Focused only on paid advertising—lacks organic Pinterest scheduling features.
- Higher learning curve compared to standard social media management tools.
- Requires frequent adjustments to maximize ad performance effectively.
- Limited support for other social media scheduling outside ads.
Verified user
Customer Service/ Support Wait Times – took 1 month to actually get a simple answer. I asked for a month’s credit (literally $20 worth). They said nope, no way. I was a paying and loyal customer for over 3 years. How it makes sense to lose a customer paying $600 a year to make up for their error of 1 1-month wait is beyond me. They pretty much gave me the finger and told me they wouldn’t do it.
Even that took 2 weeks to respond to! If you have a problem, you are on your own – don’t count on support to ever help, and if you definitely don’t count on them making it right or caring about their customers.
Our Experience with AdEspresso
AdEspresso stands out as a specialized Pinterest advertising tool, designed to help businesses and agencies create, test, and optimize paid campaigns on the platform. Unlike traditional social media schedulers, AdEspresso is ad-centric, making it an excellent choice for brands looking to maximize their return on Pinterest ads.
One of its most powerful features is A/B testing, which allows users to compare different pin variations to identify the most effective content. Combined with automated bid optimization, AdEspresso ensures that businesses get the best results from their Pinterest ad spend.
The detailed analytics dashboard provides in-depth insights into engagement, conversions, and ROI, making it easy for marketers to track performance and refine their strategies. Additionally, its custom audience targeting and retargeting tools help advertisers reach the right people at the right time.
However, AdEspresso is not ideal for organic Pinterest content scheduling, as its focus is primarily on paid ads. Brands that require a complete Pinterest marketing tool, including organic pin scheduling and community engagement, may need to pair it with another social media management platform.
AdEspresso Pricing :
- Starter: $49/month
- Plus: $99/month
Final Verdict:
AdEspresso is ideal for businesses focused on Pinterest ads, offering A/B testing, automated bidding, and in-depth analytics for maximum ROI. However, it lacks organic scheduling, making it best for brands prioritizing paid promotions over content marketing.
Best for:
Rating:
4.3 (G2)
Apps:
Web version, Android, and iOS apps
Integrations:
Pinterest, Facebook, Instagram, LinkedIn, X (Twitter), Google Business Profile
Key Pinterest Features:
- AI-powered post scheduling
- Ready-to-use templates
- Smart posting features
- Local marketing tools
- Image and video editor
- AI-generated post ideas
- Hashtag and description optimization
- Bulk scheduling
Pros
- AI-powered scheduling and content suggestions simplify Pinterest marketing.
- Built-in design tools allow easy pin creation without third-party software.
- Local marketing features help franchises manage multiple locations.
Kirill S.
What I like best about PromoRepublic is its comprehensive suite of features and its user-friendly interface. The availability of customizable templates and designs is impressive, allowing us to create visually appealing and engaging content easily.
Cons
- Occasional scheduling glitches may require rechecking posts.
- Pricing can be high for small businesses using it only for Pinterest.
- Does not support Pinterest ad management, focusing only on organic content.
Verified users
Can’t post on a specific day and recur. Can’t edit all posts that you initially added a post to; you have to do it individually. Doesn’t easily show a timeline of posts on a specific platform. You have to zoom in to see the time posted. Sometimes URL links don’t work. No public roadmap. Same issues for a long time, so what are they working on in secret?
Our Experience with PromoRepublic
PromoRepublic provides a well-rounded Pinterest marketing solution by combining automation, design, and analytics. It is ideal for small businesses, agencies, and franchises looking to scale their Pinterest presence efficiently.
Its AI-powered scheduling and content library ensure a consistent posting schedule, while the bulk scheduling and visual content calendar make it easy to plan Pinterest campaigns in advance. The built-in design tools allow users to create engaging pins without needing external software.
For multi-location brands, PromoRepublic’s local marketing features are useful for tailoring Pinterest campaigns for different audiences. The collaboration and approval workflows also make it a great tool for teams.
While it lacks advanced Pinterest analytics and ad management, it is still a strong choice for businesses looking to grow their organic presence on Pinterest.
PromoRepublic Pricing:
- Small Business: $49 per month for solo marketers and small businesses.
- Agency: $69 per month for marketing agencies and teams.
- Multi-Location: Custom pricing for franchises and enterprise brands.
Final Verdict
PromoRepublic is a great option for businesses that want an easy way to create, schedule, and manage Pinterest content. Its AI scheduling, built-in design tools, and local marketing features make it a useful tool for agencies and franchises. However, it is best suited for organic Pinterest marketing rather than ad campaigns.
Best for:
Rating:
4.2 (G2)
Apps:
Windows and Mac desktop applications
Integrations:
Pinterest API
Key Pinterest Features:
- An advanced keyword research
- Pin analyzer
- Board analyzer
- Trend tracker
- Bulk data export
- Image scraper
- Hashtag generator
- Pin title and description analysis
- Engagement metrics
Pros
- Provides deep Pinterest keyword research for SEO optimization.
- Helps discover trending content ideas based on competitor analysis.
- Bulk data export simplifies research and reporting.
- Great for niche marketing and finding high-performing boards.
- One-time payment model eliminates monthly subscription costs.
Cons
- No direct pin scheduling or publishing features.
- Lacks integration with other social media platforms.
- Primarily a research tool, not a full-fledged Pinterest marketing platform.
- Requires manual effort to apply insights to Pinterest strategies.
- Desktop-only software with no mobile or web access.
Our Experience with Pin Inspector
Pin Inspector is a highly effective tool for deep-diving into Pinterest analytics, keyword research, and trend tracking. It is best suited for marketers and businesses that want to refine their Pinterest SEO strategy and improve content visibility.
The tool excels at identifying high-ranking keywords, tracking competitors, and analyzing board performance. It is particularly valuable for content creators and e-commerce brands looking to optimize their pin descriptions, titles, and hashtags.
However, Pin Inspector lacks direct pin scheduling and publishing capabilities, making it more of a research tool than a full social media management solution. It also requires users to manually apply insights to their Pinterest strategy. Despite these limitations, it remains a powerful asset for anyone looking to enhance their Pinterest marketing through data-driven insights.
Pin Inspector Pricing:
- Lifetime Access with a $67 one-time payment (includes all features and future updates).
Final Verdict:
Pin Inspector is a must-have research tool for Pinterest marketers focused on keyword optimization and competitor analysis. While it lacks scheduling and publishing features, its powerful data insights help users refine their Pinterest strategies for better reach and engagement.
Best for:
Rating:
4.4 (G2)
Apps:
Web-based platform
Integrations:
Pinterest, Google Analytics, Shopify, WooCommerce, and Facebook Pixel
Key Pinterest Features:
- Campaign creation and management
- Demographics-based audience targeting
- Keyword and interest-based ad placements
- Shopping ads feature
- Support video and carousel ad
- Easy conversion tracking
- Custom audience creation
- A/B testing for optimizing ad
- Automatic bidding and budget control
- Detailed analytics
Pros
- Shopping ads help eCommerce brands drive direct sales.
- Seamless integration with Shopify and WooCommerce for product syncing.
- Advanced analytics and conversion tracking improve ad performance.
- A/B testing enables marketers to refine ad strategies.
Cons
- Requires a learning curve for beginners unfamiliar with Pinterest ads.
- Some industries face restrictions on advertising policies.
- Budget optimization may require manual adjustments for the best results.
- Limited customer support options compared to competitors.
Our Experience with Pinterest Ads Manager
Pinterest Ads Manager provides businesses with a powerful platform to promote their products and content to a highly engaged audience. It stands out for its ability to leverage visual discovery, making it especially effective for e-commerce brands, lifestyle businesses, and creative professionals.
This Pinterest tool offers various ad formats, from standard promoted pins to shopping ads, video ads, and carousel ads, allowing businesses to diversify their marketing strategies. Audience targeting is highly customizable, with options to filter by demographics, interests, keywords, and shopping behavior.
Additionally, conversion tracking with the Pinterest Tag helps measure the effectiveness of campaigns, ensuring advertisers get the best return on investment. However, beginners may face challenges in setting up campaigns, and ad approval can sometimes be slower compared to other ad platforms.
Despite this, its affordability and engagement-driven ad placements make it an essential tool for Pinterest marketers.
Pinterest Ads Manager Pricing:
- Cost-per-click (CPC): Starts at $0.10 to $1.50 per click
- Cost-per-thousand-impressions (CPM): Varies based on targeting and competition
- Daily and lifetime budget options: Fully customizable based on advertiser goals
Final Verdict
Pinterest Ads Manager is a must-have for businesses looking to drive traffic and sales through Pinterest advertising. With detailed audience targeting, shopping ad support, and conversion tracking, it’s an excellent choice for brands aiming to reach an engaged audience cost-effectively.
Best for:
Rating:
4.6 (G2)
Apps:
Web-based platform
Integrations:
Google Search, Pinterest, YouTube, and Google Ads
Key Pinterest Features:
- Identifies trending keywords and topics
- Provides real-time data
- Filters data by demographics
- Compare multiple searches
- Highlights rising search trends
- Shows regional interest
- Provides historical trend data
- Untapped Pinterest opportunities
- Pinterest SEO with Google search
- Competitive analysis
Pros
- Free and easy-to-use tool for discovering popular Pinterest content ideas.
- Provides real-time data on trending topics and search behaviors.
- Helps refine keyword strategy for better Pinterest SEO and visibility.
- Useful for seasonal and event-based Pinterest marketing planning.
- Enables competitive analysis to identify high-performing trends.
Cons
- No integration with Pinterest scheduling or publishing tools.
- Cannot track individual pin performance or Pinterest analytics.
- Lacks audience demographic data specific to Pinterest users.
Our Experience with Google Trends for Pinterest
Google Trends is an invaluable tool for Pinterest marketers looking to stay ahead of trends and create content that resonates with their audience. By analyzing search interest over time, marketers can align their Pinterest strategy with trending topics, seasonal shifts, and audience interests.
One of its biggest advantages is the ability to compare keyword popularity and discover emerging trends before they peak. This helps businesses plan their Pinterest content calendar, ensuring they publish high-performing pins at the right time.
Although it lacks direct Pinterest analytics, Google Trends complements Pinterest marketing by helping users find high-traffic keywords and optimize their content for better discoverability. When combined with Pinterest’s insights, it becomes a powerful resource for improving content reach and engagement.
Google Trends Pricing :
Final Verdict
Google Trends is a must-have research tool for Pinterest marketers. While it doesn’t provide Pinterest-specific analytics, it helps identify trending topics, optimize keyword strategies, and stay ahead of seasonal trends, making it an essential companion for content planning and Pinterest SEO.
How to Select the Best Pinterest Tool for Your Business?
With all these Pinterest marketing tools out there, how do you select the most effective one? The secret is to get one that suits your business needs, whatever that may be: automation, analytics, or content creation.
These are the main considerations before selecting one:
1. Budget
Are you interested in a free solution or willing to spend money on enhanced features? Certain tools have starter free plans, while others supply advanced automation and insights for an ongoing monthly payment. Ensure that the cost of the tool will fit within your marketing budget.
2. Business Aims
What are you looking to do on Pinterest? If your objective is to gain brand awareness, you’ll require tools emphasizing regular pinning and SEO optimization. If generating sales is more important, look for tools that monitor conversions as well as provide assistance with Pinterest Ads.
3. Automation Needs
Consistency is everything on Pinterest, and pinning manually each day is time-consuming. Think about whether you need a tool that can schedule posts, repin evergreen content, and recommend the best posting times.
4. Analytics & Performance Tracking
Data-driven marketing prevails. Some do offer simple engagement metrics, but others deliver rich insights into pins performance, audience engagement, and referral traffic. If you enjoy digging into numbers, choose a tool with analytics capabilities.
5. Ease of Use & Integration
There are some Pinterest marketing tools that are suitable for beginners. Some are so difficult to master that you’ll spend hours, and others are simple to operate and connect to platforms such as Shopify or Instagram. Choose the one most compatible with your workflow and technical skills.
By looking at these features, you’ll be able to select a Pinterest marketing platform that saves time, delivers higher results, and is in sync with your business approach.
Why You Need Pinterest Marketing Tools?
Pinterest isn’t just another social networking website, it’s a visual search engine in which people actually look for ideas, products, and solutions. In fact, the #1 thing that people are using Pinterest to do is find new products and brands, and thus it’s a goldmine for businesses.
Unlike other websites where ads may feel intrusive, individuals on Pinterest are actually inviting branded content. Whether a home decor idea, fashion inspiration, or DIY project, users visit Pinterest ready to browse, save, and shop.
- 97% of searches on Pinterest are unbranded, meaning people are open to discovering new businesses.
- 85% of Pinners say Pinterest helps them start new projects.
- Pinterest drives 33% more referral traffic to e-commerce sites than Facebook.
Unless your brand is capitalizing on Pinterest properly, traffic and sales are being left behind.
The Problems of Doing Pinterest Marketing Manually
Yes, you can do your Pinterest account yourself, but come on—it’s a lot of work. Without the proper tools, you’ll probably struggle with:
- Inconsistent Posting: Pinning randomly doesn’t work. You need a steady stream of fresh pins to stay visible.
- SEO Challenges: Pinterest is a search engine, so keywords and descriptions are important, but individually optimizing every pin is labor-intensive.
- Tracking Performance: How do you know what works? Without analytics, it’s difficult to know which pins are sending traffic and sales.
- Time Drain: Designing pins, scheduling posts, and managing boards takes hours every week if you do it manually.
How Pinterest Marketing Tools Save Your Resources and Time
- Save Time: Schedule posts so your pins post at optimal times without having to lift a finger.
- Maximize Strategy: Utilize analytics to observe which pins are most effective and bet bigger on what’s working.
- Improve Pin Design: Design attention-grabbing, high-converting pins easily with design tools.
- Increase Reach & Engagement: SEO and hashtag tools enable you to rank higher in Pinterest search.
Summing Up
Pinterest is not only an image search platform, but also a traffic driver that can increase brand visibility and boost sales.
To maximize your productivity, use Pinterest marketing tools like SocialPilot to schedule pins, track performance, learn about what’s trending, create a content calendar, and design a successful strategy.
The right tool will enable you to automate your task, target the appropriate audience, and boost your ROI, without having to waste hours manually posting and designing.
Regardless of whether you’re a blogger, operate an eCommerce business, or own a small business, these tools will enable you to release the complete potential of Pinterest.
Frequently Asked Questions
Why should you use Pinterest marketing tools for your business?
These marketing tools can help you with pin pre-scheduling, analyzing pins performances, identifying new trends, creating pin captions using AI, finding the right hashtags, and creating creative visuals. So, these tools make it easier to build your brand's presence on Pinterest.
What is the best pin scheduling tool for Pinterest?
There are various tools like SocialPilot that allow you to pre-schedule and automate pins, ensuring consistent posting without manual effort.
Do I require a Pinterest business account to use marketing tools?
Yes, you need a business account on Pinterest to get access to analytics, ad manager, and other advanced features that help you grow your audience.
How often should I pin on Pinterest to get more engagement?
For steady growth, businesses should try to post pins at least 5–10 times daily. Scheduling tools make it possible to keep a regular posting schedule with ease.
Are Pinterest marketing tools limited to e-commerce companies?
No, you can utilize Pinterest marketing tools for all types of niches, such as blogging, the service industry, real estate, and local businesses, to bring more visibility to their brand.
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