Social Media Video Sizes for Every Platform (Dimensions, Ratios, and File Size Limits)

You shot the video. You picked what felt like the right size. You uploaded it to Instagram, then TikTok, then YouTube. And somehow it still came out cropped on one platform, rejected as an ad on another, and blurry on the third.

If you’re a digital marketer, a content creator, or a social media manager juggling video across a handful of platforms every week, this is not bad luck. It’s a spec problem, and specs are fixable.

This guide gives you the exact social media video specs and sizes for every major platform. It also explains the one thing almost no other guide explains clearly: why the same platform can show three different “correct” durations, depending on whether you’re recording in the app, uploading a finished file, or running a paid ad.

Get this right once, and you stop guessing every time you post.

The Real Cost of Getting Video Specs Wrong

Getting a video spec wrong feels small in the moment. It rarely stays small. A rejected ad, a reshoot, or a video that looks worse than it should all trace back to the same root cause: the wrong number, used at the wrong step.

Before you get to the platform-by-platform tables, it helps to see exactly what that costs you, and the one distinction that explains most of it.

What Getting This Wrong Actually Costs (Wasted Spend, Rejected Ads, Lost Reach)

A wrong video spec is not just an ugly crop. It’s real money and real time. Here’s what that looks like in practice:

• You shoot a vertical video, but the platform expects a square one for that specific ad placement. The ad gets rejected, and you lose the time it took to shoot and edit.
• You upload a file that’s too long for an ad slot, even though the same length works fine for an organic post. Now you’re re-cutting the video the night before a campaign launch.
• You use a video codec your phone doesn’t flag as a problem, but the ad platform does. The upload sits in review longer than it should, and your campaign starts late.

None of this happens because you didn’t try. It happens because most spec guides give you a single number for each platform, when the real answer depends on where that video is going.

While we have specifically talked about videos in the above points, using the right image dimensions is equally important. To sort out the image sizes for the same campaign, keep the companion image sizes cheat sheet open in another tab.

Record Limit vs. Upload Limit vs. Ad Limit, and What Each One Means for Your Campaign

Almost every confusing “but I read it was X seconds” moment comes down to one thing: people compare three different limits as if they were one.

Limit type	What it actually controls	When it applies
Recording limit	How long a clip can be filmed live, using the platform’s own in-app camera	Only when you’re filming directly inside the app
Upload limit	The maximum length or size the platform accepts for a file you already made and are uploading	Applies to a finished video you prepared in advance
Ad limit	What a paid placement will accept, no matter what the organic upload limit allows	Only applies when you’re running the video as a paid ad

TikTok is the cleanest example of this. The filming limit using TikTok’s own camera is 10 minutes, while the uploading limit is 60 minutes. Also, when you run the same video as a standard (non-Spark) paid ad, the limit is 10 minutes but for Spark Ads (which boost an existing organic post) there is no set duration limit at all.

Three different numbers, all correct, all about the same platform. The trick is knowing which one applies to what you’re actually doing.

The Universal Video Setup for Cross-Platform Campaigns

Not every video needs a custom export for every platform. Most short-form platforms actually agree on the basics, which means one well-built file can cover a lot of ground before you need to make any adjustments at all.

The Recommended Universal Spec Profile

If you only remember one setup from this entire guide, use this one. It’s the safest starting point for almost any platform:

• Rácio de aspeto: 9:16 (vertical) for Reels, Stories, Shorts, and TikTok. 16:9 (horizontal) for YouTube’s main feed and most LinkedIn desktop viewing. Getting your social media video dimensions right at this stage saves you from reshooting later.
• Resolução: 1080 x 1920 pixels for vertical video. 1920 x 1080 pixels for horizontal video.
• Format: MP4 file, using the H.264 video codec and AAC audio.
• Frame rate: 30 frames per second.
• Tamanho do ficheiro: Keep it under 500MB whenever you can. Most platforms accept far more, but a smaller file uploads faster and processes with fewer problems.

This single setup will play cleanly on Instagram Reels, Facebook Reels and Stories, TikTok, YouTube Shorts, Threads, and Bluesky without any changes.

Where a Single Universal File Still Falls Short (and What to Adjust)

A universal setup is a starting point, but there are a few places where you’ll still need to make a separate version:

• Instagram and Facebook main feed posts often look and perform better in a 4:5 (1080 x 1350) shape instead of full 9:16, since that’s what the feed itself is built around.
• YouTube’s standard, long-form videos still expect 16:9 landscape. A vertical video will play, but it won’t fill the screen the way a widescreen video does.
• Paid ads on any platform may have a shorter length cap than the same platform’s organic upload limit, so double-check the ad-specific row in the tables below before you submit anything to a campaign.
• X (Twitter), LinkedIn, and Pinterest all support wider ranges of aspect ratios than short-form platforms, so a single vertical file will work, but it may not be the best-performing shape for those specific feeds.

Instagram Video Specs

Getting your Instagram video size right matters more here than on most platforms, since a single account can post to four different formats, each with its own shape and length. Grab your audience’s attention with captivating videos while they scroll down their Instagram feeds.

Formato	Aspect ratio	Resolution	Max length	Max file size
Feed and Carousel	1:1 or 4:5	1080 x 1080 or 1080 x 1350	Up to 60 minutes	4 GB
Carretéis	9:16	1080 x 1920	3 minutes if recorded in-app, longer if uploaded	4 GB
Histórias	9:16	1080 x 1920	60 seconds per story card	4 GB
Live	9:16	1080 x 1920	Up to 4 hours	Streamed, not uploaded

Anúncios de vídeo em carrossel

Mensagens em carrossel significam a presença de vários elementos de conteúdo. Os pequenos pontos abaixo da publicação indicam mais do que uma imagem, criando um tutorial passo a passo que detalha as caraterísticas e a utilização do produto.

Especificações de vídeo

• Video Dimensions: 1080 x 1080 (max)
• Aspect Ratio: 1:1
• Video Length: 60 seconds (max)
• File Type: .MP4 & .MOV
• File Size: 4 GB (max)
• Number of Cards: 2 to 10 (max)

Anúncios do Instagram Stories

Envolva o seu público com uma narrativa convincente utilizando a funcionalidade de histórias do Instagram. Histórias do Instagram As histórias podem conter até 10 imagens e desaparecem após 24 horas do seu feed do Instagram. Também pode partilhar a mesma história no seu perfil do Facebook.

Video specification

• Resolução recomendada: 1080 x 1920 píxeis
• Rácio de aspeto: 9:16 (full-screen vertical)
• Max file size: 4 GB
• Max story video length per clip: 60 seconds (no automatic splitting into 15s segments anymore; it remains one 60s video).
• Recommended formats: MP4, MOV
• Safe zones: Leave 250 pixels (14%) at the top and 340 pixels (20%) at the bottom free from text, logos, and CTAs to avoid overlap with profile icons and UI buttons.

Para mais pormenores, consulte a Instagram stories ad guide by Meta.

Vídeos do Instagram Reels

Instagram reels are the trending video content format on Instagram. This TikTok rival has an amazing organic reach and allows users to take part in the latest trends for higher engagement. Here are the reel sizes and aspect ratios for Instagram:

Video specification

• Recommended resolution: 1080 x 1920 pixels
• Full-screen aspect ratio: 9:16
• Feed thumbnail aspect ratio: 4:5 (cropped in the feed – keep critical content in center)
• Profile grid thumbnail: 3:4 (as of the 2025 grid update)
• Tamanho máximo do ficheiro: 4 GB
• Max video length (in-app recording): 3 minutes (180 seconds) – extended from 90 seconds in January 2025
• Max video length (upload from device): 15 minutes
• Recommended formats: MP4, MOV
• Codec: H.264 with AAC audio
• Recommended bitrate: 3,500–5,000 Kbps
• Minimum frame rate: 30 fps

Instagram extended the maximum Reels length from 90 seconds to 3 minutes in January 2025. Videos uploaded from your device can be up to 15 minutes long. Design for the first 3 seconds, that is the critical hook window before viewers scroll away.

Instagram Live Video

Instagram Live lets you broadcast in real time to your followers. Live videos are prominently featured at the front of the Stories bar.

Video specification

• Recommended resolution: 1080 x 1920 pixels (9:16 vertical)
• Minimum resolution: 720 x 1280 pixels
• Recommended bitrate: 3,500–5,000 Kbps
• Frame rate: 30 fps recommended (60 fps supported)
• Max duration: 4 horas
• Codec: H.264 video, AAC audio

For the full breakdown of every Instagram video format, including covers and safe zones, see the full Instagram video spec guide.

Especificações de vídeo do Facebook

Facebook video size rules cover more ground than most platforms, since one account can post organic feed video, Reels, Stories, and four separate paid ad formats.

Formato	Aspect ratio	Resolution	Max length	Max file size
Feed and Shared Video	16:9 to 9:16	1280 x 720 or 1080 x 1080	Up to 240 minutes	Sources place this between 4 GB and 10 GB depending on upload method
Reels and Stories	9:16	1080 x 1920	No maximum length restriction for Reels; Stories 60 seconds per card	4 GB
Anúncios em vídeo	4:5 recommended	1080 x 1080 minimum	Up to 240 minutes	4 GB
Live	16:9 or 9:16	720p or higher	No fixed cap widely enforced	Streamed, not uploaded

Publicações de vídeo partilhadas

Os vídeos partilhados são reproduzidos automaticamente no seu Feed de notícias. É uma das formas mais comuns de vídeos no Facebook. Estes são os vídeos partilhados pelos seus amigos e marcas.

Os vídeos partilhados têm uma orientação de paisagem ou retrato.

Especificações do vídeo partilhado do Facebook

• Resolução recomendada: 1080 x 1080 pixels (square) or 1280 x 720 pixels (landscape)
• Portrait: 720 x 1280 pixels
• Rácios de aspeto suportados: 16:9 (landscape), 9:16 (portrait), 1:1 (square), 4:5 (portrait)
• Tamanho máximo do ficheiro: 4 GB
• Max video length: 240 minutes (4 hours)
• Recommended formats: MP4, MOV
• Codec: H.264 with AAC audio
• Recommended bitrate: 2–5 Mbps

Square (1:1) videos take up more space in the mobile feed and consistently outperform landscape formats for engagement. Use 1080 x 1080 px as your default unless you have a specific reason to go widescreen.

Vídeos 360°

O Facebook também dá prioridade aos vídeos de 360°, uma vez que estes aparecem organicamente nos feeds do Facebook. Clique no separador Avançadas, defina o ponto de vista predefinido e clique no separador Controlos 360 para gravar qualquer vídeo neste formato.

Os utilizadores podem obter uma vista elaborada de 360° dos seus vídeos deslocando o cursor com um toque no seu dispositivo.

Especificações dos vídeos 360° do Facebook

• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos: 5120 x 5120 maximum, aspect ratio 1:1
• Maximum Length: ½ hour
• Maximum File Size: 10 GB
• Vídeo com metadados 360 incorporados
• File Type: MP4 container

Anúncios de vídeo do Facebook

According to SocialAppsHQ, Facebook ads have an average CPC de approximately $0.97.

Os anunciantes estão a utilizar os vídeos em grande escala no Facebook para comercializar os seus produtos e marcas. Existem diferentes tipos de Anúncios no Facebook, e os profissionais de marketing têm de ter o cuidado de obter as especificações corretas de cada uma delas.

Standard Feed Video Ads

This is the everyday video ad that shows up in someone’s main Feed. Both Square and Landscape dimensions work here.

Especificações de vídeo

• Video Dimension: 1280 x 720 píxeis
• Format: .MOV or. MP4 file
• Landscape Aspect Ratio: 16:9 (paisagem)
• Square Aspect Ratio: 1:1 (quadrado)
• Duração: 4 hours (max)
• Video Size: 4 GB (max)

Anúncios de vídeo em carrossel

Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook.

Com os anúncios em carrossel, as marcas podem mostrar várias imagens antes de clicar numa hiperligação. São, sem dúvida, uma forma divertida de promoção que permite aos utilizadores uma interação mais profunda com o seu serviço ou produto.

Video specification

• Resolução recomendada: 1080 x 1350 pixels (4:5 portrait) or 1080 x 1080 pixels (1:1 square)
• Rácios de aspeto suportados: 4:5 (portrait), 1:1 (square), 16:9 (landscape) — all slides must match
• Max video length per slide: 60 seconds
• Total slides: Up to 10 videos per carousel
• Tamanho máximo do ficheiro: 4 GB per video
• Formats: MP4
• Codec: H.264 with AAC audio
• Frame rate: 30 fps minimum

Anúncios de vídeo de coleção (para telemóvel)

Os anúncios Collections são ideais para a comercialização de produtos que se apresentam em cores diferentes, como roupas e produtos de retalho. Este anúncio em vídeo é seguido por 3 imagens de produtos, proporcionando aos espectadores uma experiência envolvente.

Especificações de vídeo

• Video Dimensions: 1080 x 1080 (Square)
• Landscape Aspect Ratio: 16:9 (Landscape)
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Video Length: 2 hours (max)

Instant Experience Ads (Previously Canvas Video Ads)

Esta forma de conteúdo pago fornece aos utilizadores uma grande quantidade de informações sobre o deslizar e o percorrer dos seus dispositivos móveis. Estes anúncios não têm qualquer limite de caracteres e de texto.

Especificações de vídeo

• Video Dimensions:1200 x 628 (Landscape)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• File Size: 4 GB (max)
• Duração do vídeo: 2 hours (max)

Anúncios de vídeo com apresentação de diapositivos

Slideshow ads are now created directly within Meta Ads Manager and are integrated into tools like Advantage+ catalog ads and video creation features. They offer a lightweight, video-like format that uses motion, sound, and text to showcase multiple images – ideal when full video assets aren’t available. As a cost-effective alternative to video, they support up to 10 images with transitions and text overlays.

Especificações de vídeo

• Video Dimensions:1200 x 720 (Landscape)
• Landscape Aspect Ratio: 16:9
• Square Aspect Ratio: 1:1
• Video Duration: 15 seconds (max)

Stories Video

Facebook Stories videos are full-screen vertical videos that disappear after 24 hours. They are separate from feed posts and have their own specifications.

Video specification

• Recommended resolution: 1080 x 1920 pixels
• Rácio de aspeto: 9:16 (vertical, full-screen)
• Tamanho máximo do ficheiro: 4 GB
• Max video length: 60 seconds (Facebook automatically splits longer clips into 15-second cards)
• Recommended formats: MP4, MOV
• Safe zone: Leave 250 pixels at the top and 340 pixels at the bottom free of critical content to avoid UI overlap

Facebook Reels

Facebook Reels is Facebook’s short-form vertical video format, directly competing with TikTok and Instagram Reels. Reels appear in the dedicated Reels tab, the main feed, and on profiles.

Video specification:

• Resolução recomendada: 1080 x 1920 pixels (1440 x 2560 px recommended for maximum sharpness)
• Rácio de aspeto: 9:16 (vertical, full-screen)
• Tamanho máximo do ficheiro: 4 GB
• Max video length: No maximum length restriction for Reels. (Meta, June 2025 Update)
• Recommended formats: MP4, MOV
• Safe zone: Keep key visuals and text within the central area, the top and bottom are partially covered by UI controls

Reels are currently the highest-reach format on Facebook. Repurposing Instagram Reels or TikTok content directly to Facebook Reels is a common and efficient strategy, just ensure there are no visible third-party watermarks.

Facebook Live

Facebook Live allows you to broadcast in real-time to your followers, Page audience, or Groups. Live videos get significantly higher organic reach than recorded uploads.

Video specification

• Resolução recomendada: 1920 x 1080 pixels (1080p at 30 fps)
• Supported quality levels:
• 1080p @ 60 fps: 4,500–9,000 Kbps
• 1080p @ 30 fps: 3,000–6,000 Kbps
• 720p @ 30 fps: 1,500–4,000 Kbps
• 480p @ 30 fps: 600–2,000 Kbps
• Max broadcast length: 8 hours
• Protocol: RTMPS (recommended for security)
• Video codec: H.264 (Level 4.1 for 1080p/30 fps, Level 4.2 for 1080p/60 fps)
• Áudio: AAC stereo, 44.1 kHz or 48 kHz

In-Stream Video Ads

In-Stream Video Ads appear mid-roll inside other people’s Facebook videos, similar to YouTube pre-roll ads. They play automatically when a viewer is watching a video and cannot be skipped until a set interval.

Video specification

• Recommended resolution: 1080 x 1080 pixels
• Rácio de aspeto: 16:9 (landscape) or 1:1 (square)
• Duração do vídeo: 5–15 seconds (strict limit for skippable; up to 60 seconds for non-skippable)
• Max file size: 4 GB
• Formats: MP4, MOV

In-Stream Ads require viewer attention from the first second. Lead with your brand or hook, there is no build-up time.
Ler Facebook’s detailed video spec guide for every ad format, including carousel and collection video ads.

TikTok Video Specs

O TikTok trouxe uma revolução nos aspectos do marketing de vídeo, mostrando o verdadeiro potencial dos vídeos curtos. É possível participar em desafios e dar um toque personalizado à sua marca.

No entanto, é necessário respeitar Especificações de vídeo do TikTok para elevar a experiência dos seus espectadores.

Formato	Aspect ratio	Resolution	Max length	Max file size
Organic (recorded in-app)	9:16	1080 x 1920	Up to 10 minutes	Varies by device
Organic (uploaded file)	9:16	1080 x 1920	Up to 60 minutes	Up to 4 GB on web upload
Non-Spark Ads	9:16 (also supports 1:1, 16:9)	1080 x 1920 minimum 540 x 960	Up to 60 seconds	Under 500 MB
Anúncios Spark	Same as organic post	Same as organic post	No official restriction	Same as organic post

Vídeos orgânicos

Estes são os vídeos habituais do TikTok que os espectadores podem encontrar nos seus feeds se o seguirem. As marcas utilizam-nos para desafios de duetos e publicações diárias.

Especificações de vídeo

• Recommended resolution: 1080 x 1920 pixels
• Rácio de aspeto: 9:16 (full-screen vertical)
• Max file size: iOS app: up to 287.6 MB, Android app: up to 72 MB and TikTok web/desktop upload: up to 4 GB
• Max video length: While in-app recording is capped at 10 minutes, users can now upload pre-recorded videos up to 60 minutes long via the app or web.
• Select accounts: Up to 30 minutes
• Recommended formats: MP4, MOV
• Codec: H.264 with AAC audio
• Recommended bitrate: 6–8 Mbps at 1080p/30fps
• Frame rate: 30 fps (optimal); 30–60 fps supported

Em 2026: TikTok’s video length limits depend on how you make the video. In-app video recording still caps at 10 minutes. Uploading a pre-made file organically can run up to 60 minutes for most accounts (third-party corroborated, no single official page found). Standard, non-Spark paid ads are capped at 10 minutes, while the Spark Ads have no separate limit.

Anúncios de alimentação

Se encontrou o seu nicho de público no TikTok, utilize anúncios de feed e recorra a anúncios pagos. Estes aumentarão o seu alcance a um maior número de públicos e aumentarão consideravelmente as suas métricas de envolvimento.

Especificações de vídeo

• Resolução recomendada: 1080 x 1920 píxeis
• Aspect ratio: 9:16 (full-screen vertical) – preferred; also supports 1:1 and 16:9
• Max file size: 500 MB
• Max video length: 60 seconds (ad format limit, even though organic can be longer)
• Recommended ad length: 9–15 seconds for best performance
• Recommended formats: MP4, MOV, AVI, GIF
• Codec: H.264 with AAC audio

TikTok em direto

TikTok Live allows creators to broadcast in real time. Access to Live requires at least 1,000 followers and a minimum age of 18.

Especificações de vídeo

• Recommended resolution: 1080 x 1920 pixels (9:16 vertical)
• Recommended bitrate: 4,500–6,000 Kbps
• Frame rate: 30–60 fps
• Keyframe interval: 2 seconds
• Video codec: H.264
• Audio codec: AAC

YouTube Video Specs

Mais de 500 hours of video are uploaded to YouTube every minute.

YouTube is a great channel for marketers to promote their brands through interesting videos. YouTube video size rules split cleanly into two paths: long-form and Shorts. Here are their basic specs:

Formato	Aspect ratio	Resolution	Max length	Max file size
Standard Video	16:9	Up to 4K (2160p), higher resolutions supported	Up to 12 hours for verified accounts, 15 minutes if unverified	Up to 256 GB
Calções	9:16	1080 x 1920	3 minutes	Same as standard upload
Live	16:9	720p or higher recommended	Depends on account type	Streamed, not uploaded

Standard Vídeo do YouTube

The best format which gives high-quality videos for uploading on YouTube is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.

Especificações de vídeo

• Video Dimensions: 3840 x 2160 (max)
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 256 GB or 12 hours, whichever is less.

Duração de vários anúncios de vídeo do YouTube

• Skippable video ads: Max length is 12 hours (can be skipped after 5 seconds)
• Non-skippable video ads: Max length is 15-20 seconds (30 seconds in some areas)
• Mid-roll video ads: Minimum length is 30 seconds
• Bumper video ads: Max length is 6 seconds

Anúncios gráficos

Display ads appear in the search results or in the right column when watching a YouTube video.

Especificações de vídeo

• Video Dimensions: 1920 x 1080 px (16:9 recommended)
• Companion Banner (optional add-on, desktop only): 300 x 250 px
• Aspect Ratio: 16:9 or 4:3
• Video Length: 12 hours (max)
• File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
• File Size: 256 GB or 12 hours, whichever is less.

Curtas do YouTube

Curtas do YouTube são semelhantes às histórias do Facebook e do Instagram. A maioria das marcas utiliza este formato para ter uma presença mais dinâmica no YouTube. Servem também como um lembrete rápido para verificar o carregamento de um novo vídeo.

Video Specification:

• Resolução recomendada: 1080 x 1920 píxeis
• Rácio de aspeto: 9:16 (strict vertical requirement — horizontal videos are not promoted as Shorts)
• Max video length: 3 minutes (180 seconds) — extended from 60 seconds in late 2024
• Tamanho máximo do ficheiro: 256 GB
• Recommended formats: MP4, WebM
• Codec: H.264 with AAC audio
• Frame rate: 30–60 fps

YouTube Live Streaming

YouTube Live allows creators and brands to stream in real time directly to their channel.

Video Specifications:

• Resolução recomendada: 1920 x 1080 pixels (1080p at 30 fps)
• Bitrate recommendations:
  • 4K (2160p) @ 60 fps: 20,000–51,000 Kbps
  • 1080p @ 60 fps: 4,500–9,000 Kbps
  • 1080p @ 30 fps: 3,000–6,000 Kbps
  • 720p @ 60 fps: 2,250–6,000 Kbps
  • 720p @ 30 fps: 1,500–4,000 Kbps
  • 480p @ 30 fps: 600–2,000 Kbps
• Video codec: H.264
• Audio: AAC stereo, 44.1 kHz or 48 kHz
• Keyframe interval: 2 seconds
• Frame rate: 30 fps (default recommended) or 60 fps
• Max stream duration: 12 hours

LinkedIn Video Specs

While LinkedIn has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly. LinkedIn has confirmed video watch time on the platform grew 36% year-over-year, with video content creation growing twice as fast as every other post format combined.

Let us now take a look at LinkedIn video specs.

Formato	Aspect ratio	Resolution	Max length	Max file size
Organic Video	1:2.4 to 2.4:1	Up to 4096 x 2304	Up to 15 minutes on desktop, 10 minutes on mobile	Up to 5 GB
Anúncios em vídeo	16:9, 1:1, 4:5, or 9:16	1920 x 1080 recommended for 16:9	3 seconds to 30 minutes	75 KB to 500 MB

Vídeos partilhados no LinkedIn

Para além de carregar o vídeo, o LinkedIn dá-lhe a opção de partilhar ligações do YouTube em publicações partilhadas e artigos do LinkedIn Pulse. Pode publicar anúncios em vídeo para aumentar as suas hipóteses de geração de leads e branding.

Especificações de vídeo:

• Recommended resolution: 1920 x 1080 pixels (16:9 landscape)
• Retrato: 1080 x 1920 pixels (9:16)
• Quadrado: 1080 x 1080 pixels (1:1)
• Maximum resolution: 4096 x 2304 pixels (4K)
• Supported aspect ratios: 16:9 (landscape), 4:5 (portrait), 1:1 (square), 9:16 (vertical)
• Max video length: 15 minutes (desktop); 10 minutes (mobile upload)
• Tamanho máximo do ficheiro: 5 GB
• Supported formats: MP4, MOV, ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, WebM
• Recommended codec: H.264 with AAC audio
• Recommended bitrate: 8–12 Mbps at 1080p
• Frame rate: 24–30 fps recommended (10–60 fps supported)

LinkedIn’s algorithm tends to favor native video uploads over posts. Also, shorter videos perform better here, and under 60 seconds is the sweet spot for completion rates. Captioning your videos still matters too, because 21% of mobile viewers keep their sound permanently off, and only 37% typically watch with sound on at all.

LinkedIn Live Video

LinkedIn Live allows Pages and individuals (with approval) to broadcast live to their network. It is particularly effective for product launches, thought leadership sessions, and virtual events.

Video specification

• Recommended resolution: 1920 x 1080 pixels (16:9) or 1080 x 1080 pixels (1:1)
• Minimum resolution: 256 x 144 pixels
• Maximum resolution: 4096 x 2304 pixels
• Recommended bitrate: 8–12 Mbps at 1080p (range: 192 Kbps to 30 Mbps)
• Frame rate: 24–30 fps recommended (10–60 fps supported)
• Video codec: H.264
• Audio: AAC (Advanced Audio Coding)
• Max live duration: Typically up to 1 hour (varies by encoding partner)
• Requirement: LinkedIn Live access must be requested and approved via LinkedIn’s application process.

LinkedIn Video Ads

LinkedIn Sponsored Video Ads appear in the LinkedIn feed and are targeted based on professional demographics – making them highly effective for B2B campaigns.

Video specification

• Recommended resolution: 1920 x 1080 pixels (16:9)
• Supported aspect ratios: 16:9 (landscape), 1:1 (square), 9:16 (vertical)
• Max video length: 30 minutes
• Max file size: 500 MB
• Formatos: MP4
• Recommended length for ads: 15 seconds or less for awareness campaigns; up to 90 seconds for consideration

Verificar LinkedIn’s full post sizing guide for image specs and additional placement details.

X (Twitter) Video Specs

X’s CEO, Linda Yaccarino, said in 2023 that the platform sees roughly 500 million posts every day. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.

Account type	Aspect ratio	Resolution	Max length	Max file size
Standard (free) account	16:9, 1:1, or 9:16	1280 x 720	2 minutes 20 seconds	512 MB
X Premium	Same ratios	Same resolution	Up to 4 hours	Reported as either 8 GB or 16 GB, depending on the source
Anúncios em vídeo	16:9, 1:1, or 9:16	1280 x 720	Around 60 seconds performs best	500 MB

Vídeo In-Feed do Twitter

É possível carregar o conteúdo de vídeo do feed nos formatos paisagem e retrato diretamente no Twitter. Embora estes formatos específicos não possam ser partilhados através de ligações do YouTube e do Vimeo, o Twitter oferece formas fáceis de partilhar conteúdo orgânico. Também para anúncios de vídeos de conteúdo pago, pode utilizar as mesmas especificações da seguinte forma.

Video Specification:

• Recommended resolution: 1920 x 1200 pixels (landscape) or 1200 x 1900 pixels (portrait); minimum 32 x 32 pixels
• Recommended for feed: 1280 x 720 pixels (landscape)
• Supported aspect ratios: 16:9 (landscape), 9:16 (portrait), 1:1 (square)
• Max video length (standard): 140 seconds (2 min 20 sec)
• Max video length (X Premium – web/iOS): 4 hours (240 minutes)
• Max video length (X Premium – Android): 10 minutes
• Max file size (standard): 512 MB
• Max file size (X Premium): 8 GB
• Recommended formats: MP4, MOV
• Codec: H.264 with AAC audio
• Recommended bitrate: 2–5 Mbps (5 Mbps at 1080p, 2.5 Mbps at 720p)
• Frame rate: 30 fps or 60 fps

X (Twitter) Video Ads

X ads run on a different rulebook than organic posts, with their own length and file limits that don’t always match what you’d expect from the platform’s regular upload rules. Getting these specs right before launch will ensure a smooth campaign.

Video Specifications:

• Resolução recomendada: 1200 x 1200 pixels (1:1) or 1920 x 1080 pixels (16:9)
• Minimum resolution: 600 x 600 pixels (1:1) or 640 x 360 pixels (other ratios)
• Rácios de aspeto suportados: 9:16, 16:9, 1:1
• Max video length: 2 minutes 20 seconds (same as organic); recommended 15 seconds or less for ads
• Tamanho máximo do ficheiro: 1 GB
• Recommended formats: MP4, MOV
• Codec: H.264/AVC with AAC-LC audio (128 Kbps max)
• Frame rate: 29.97 fps or 30 fps (up to 60 fps supported)

Para maximizar o impacto dos seus vídeos do Twitter e aumentar as vendas e o envolvimento, explore o nosso guia pormenorizado sobre estratégias de vídeo marketing.

Pinterest Video Specs

Pinterest does support native video uploads, allowing users to create and publish video Pins directly on the platform. You can upload videos in formats like MP4, MOV, or M4V, with durations ranging from 4 seconds up to 15 minutes.

In addition to native video Pins, Pinterest also supports video ads and idea pins, which autoplay in users’ feeds and are designed for higher engagement.

Formato	Aspect ratio	Resolution	Max length	Max file size
Video Pins (organic)	9:16 recommended; also supports 1:1, 2:3, 3:4, 4:5, 1:2	1080 x 1920 for full-screen	4 seconds to 15 minutes	20 MB on web, up to 2 GB recommended on mobile
Anúncios em vídeo	Same ratio options as organic	Same as organic	Similar range, check current ad specs before submitting	Similar range, check current ad specs before submitting

Pinterest Video Pin (Organic)

Pinterest Video Pins are native videos that appear in the feed and search results. They play silently by default, so visual storytelling and on-screen text are essential.

Video specification

• Resolução recomendada: 1080 x 1920 pixels (9:16) or 1000 x 1500 pixels (2:3)
• Rácios de aspeto suportados: 9:16 (vertical), 2:3 (portrait) – vertical formats perform best
• Max file size: 2 GB
• Max video length: 15 minutes
• Recommended length: 15–60 seconds for best engagement
• Recommended formats: MP4, MOV, M4V
• Audio: Auto-muted in feed – always include captions or on-screen text

Pinterest Long-Form Video Ads

Os dois formatos dos vídeos promovidos do Pinterest são: quadrado e vertical. Embora sejam quase iguais, têm algumas dimensões únicas.

Especificações de vídeo

Pinterest Promoted Video Ads (also called Standard Width Video Ads) appear in feeds and search results. They are available in multiple aspect ratios.

• Resolução recomendada: 1080 x 1920 pixels (9:16 vertical)
• Square option: 1000 x 1000 pixels (1:1)
• Portrait option: 1000 x 1500 pixels (2:3)
• Supported aspect ratios: 9:16, 2:3, 1:1
• Tamanho máximo do ficheiro: 2 GB
• Max video length: 15 minutes (recommended 6–15 seconds for ads)
• Recommended formats: MP4, MOV, M4V

Multi-Page Pins (formerly Idea Pins)

Pinterest retired Idea Pins as a separate format in August 2023. The multi-page, music, and sticker features that made Idea Pins distinct are now just part of the standard Create Pin flow, so there’s no separate format to choose anymore, just one Pin option that can hold images, video, or both.

Especificações de vídeo

• Resolução recomendada: 1080 x 1920 píxeis
• Rácio de aspeto: 9:16 (full-screen vertical)
• Tamanho máximo do ficheiro: 100 MB per video
• Max video length per page: 60 seconds
• Recommended formats: MP4, MOV

Other Platforms: Snapchat, Threads, Bluesky, and Google Business Profile

These four platforms get less attention than Instagram or TikTok, but they still show up in most cross-platform campaigns, especially for local businesses and community-first brands. Let’s check the video specs for each of these:

Snapchat

É um dos mil milhões de espectadores que vêem vídeos no Snapchat?

O Snapchat cresceu mais do que o Twitter e o Pinterest, um favorito entre a geração mais jovem, embora seja uma plataforma muito mais jovem.

Por isso, se quiser tirar partido do poder do Snapchat para as suas campanhas de marketing de vídeo, deve também ter em atenção as especificações do vídeo.

Vídeo único

Este formato de vídeo é a forma básica de comunicação dos utilizadores na plataforma. No entanto, como comerciante, pode publicar vídeos para apresentar produtos e os últimos acontecimentos da sua empresa. Para complementar a sua produção de vídeo, não perca o nosso guia de estratégia de marketing em vídeo para criar conteúdos cativantes que geram resultados.

Especificações de vídeo

• Resolução recomendada: 1080 x 1920 píxeis
• Aspect ratio: 9:16 (full-screen vertical)
• Tamanho máximo do ficheiro: 500 MB
• Max video length: 5–60 seconds
• Recommended formats: MP4, MOV
• Minimum resolution: 640px wide with a minimum 3:4 aspect ratio

Snapchat Spotlight

Snapchat Spotlight is Snapchat’s algorithmically-driven short video feed – similar to TikTok’s For You Page. Videos can reach far beyond your follower base based on engagement.

Especificações de vídeo:

• Recommended resolution: 1080 x 1920 pixels
• Aspect ratio: 9:16 (full-screen vertical)
• Max file size: 500 MB
• Max video length: 5–60 seconds
• Recommended formats: MP4, MOV
• Content requirements: Must be original content; no watermarks from other platforms, no still images, no text-only content, no low-resolution uploads

Spotlight videos are eligible for Snapchat’s creator payment program, making it the platform’s primary monetization pathway for creators. Videos that feel native (not repurposed from TikTok or Reels with visible watermarks) perform significantly better.

Snapchat Long-Form Video Ads

Os vídeos de formato longo são o único formato que o Snapchat oferece para formatos de anúncios pagos. No entanto, existem inúmeras oportunidades para adicionar um vídeo à opção de descoberta do Snapchat. Tem de explorar esta rede social para verificar como pode ser mais adequada para as suas campanhas de anúncios em vídeo.

Especificações de vídeo

• Recommended resolution: 1080 x 1920 pixels
• Supported aspect ratios: 9:16 (vertical, primary), 16:9 (landscape), 1:1 (square)
• Tamanho máximo do ficheiro: 1 GB
• Max video length: 180 seconds (3 minutes)
• Recommended formats: MP4, MOV
• Recommended length: 15 seconds or less for non-skippable; up to 3 minutes for unskippable long-form

Threads

Threads (by Meta) added native video support in 2024. As a text-first platform built on Instagram’s infrastructure, Threads supports a range of video formats and is increasingly used for short-form video content.

Threads Feed Video Specifications

Threads does not have a dedicated video feed like Reels, videos appear inline in the Threads conversation feed. Content repurposed from Instagram Reels or TikTok works well here, given the shared audience. Videos under 90 seconds see the strongest completion rates.

• Resolução recomendada: 1080 x 1920 pixels (9:16 vertical)
• Rácios de aspeto suportados: 9:16 (vertical), 3:4 (portrait), 1:1 (square), 16:9 (landscape) – flexible, no strict requirement
• Max file size: 1 GB
• Max video length: 5 minutes
• Recommended formats: MP4 (H.264 codec preferred)
• Optimal length for engagement: Under 90 seconds

Bluesky

Bluesky added video upload support in September 2024 and expanded it significantly in March 2025. As a decentralized alternative to X (Twitter), Bluesky’s video capabilities are growing rapidly.

Bluesky Feed Video Specification

Bluesky extended video uploads from 60 seconds to 3 minutes in March 2025. The platform also runs a dedicated vertical video feed, launched back in January 2025 under its Search tab, so videos aren’t limited to the text-based timeline anymore.

• Recommended resolution: 1080p (1920 x 1080 pixels or 1080 x 1920 pixels)
• Max file size: 100 MB
• Max video length: 3 minutes (180 seconds) – extended from 60 seconds in March 2025
• Formatos suportados: MP4, MOV, MPEG, WebM
• Recommended codec: H.264
• Upload limits: 25 videos per day; 10 GB total per day
• Account requirement: Verified email required to upload video
• Áudio: Auto-muted on some clients – use captions or on-screen text

Perfil empresarial do Google

Videos on your Google Business Profile help make your listing more engaging on Google Search and Maps. To ensure the best quality and visibility, follow the recommended video specifications below.

Google Business Profile Video Post

• Recommended resolution: 1920 x 1080 pixels (1080p)
• Minimum resolution: 1280 x 720 pixels
• Aspect ratio: 16:9
• Max file size: 75 MB
• Max video length: 30 seconds
• Recommended formats: MP4, MOV

Google Business Profile Product/Menu Video

• Duração: Up to 30 seconds
• File size: Maximum 75 MB
• Resolution: 720p or higher (1280 x 720 recommended)
• Formatos: MP4 or MOV (preferred)
• Orientation: Supports both vertical and horizontal videos

Common Video Marketing Mistakes That Cost Reach and Spend

Good video marketing depends on more than a talented editor. It depends on matching the file to the platform, and to the placement inside that platform. Mixing up social media video formats between platforms is where most of these mistakes start.

The four mistakes mentioned below show up again and again, across teams of every size.

Shooting in the Wrong Aspect Ratio and Losing Reach

A horizontal video shot for YouTube gets awkwardly cropped when it’s dropped into an Instagram Reel. Decide your primary shape before you shoot, not after, so you’re not fighting the crop later.

Confusing a Recording Limit With an Upload Limit

As covered earlier in this guide, these are genuinely different numbers on platforms like TikTok. Always check which one applies before you promise a client or your team a specific run time.

Ignoring Platform-Specific Compression

Every platform compresses video after upload to some degree. Starting with a clean, correctly-sized file gives the platform’s compression less damage to do. Starting with a stretched, mismatched, or overly compressed file already makes the problem worse before the platform even touches it.

Using Ad Specs for Organic Posts, or Vice Versa

LinkedIn’s video ads are capped at 500 MB, well under its organic upload limit of 5 GB. Facebook’s ad length caps can differ from its organic caps too. Always double check the row of the table that matches what you’re actually doing, ad or organic, before you hit publish.

Suíte de publicação de vídeo nativa do SocialPilot

It’s clear that video is king on social media. In fact, Meta says that 60% of time spent across Facebook and Instagram is spent watching video content.

Os profissionais de marketing sabem que os vídeos são a peça de conteúdo mais envolvente atualmente e, por isso, é importante que criem e executem estes vídeos o mais possível para que a sua marca cresça.

But video strategy and content creation is no simple task, it requires an idea, content, time, and workforce. This is why it pays to get all the help you can get, especially from a tool like SocialPilot that can help create an automated posting calendar, automate your scheduling, sync with your drives for easy access, and edit your thumbnails, etc. on the dashboard and more.

Com o SocialPilot, pode criar e programar vídeos nativos no YouTube, Facebook, Instagram, Linkedin, Twitter e muito mais a partir de um único painel de controlo. Isso não só ajuda a criar conteúdo otimizado, mas também pode ser usado para manter a programação de vídeos consistente.

Keep This Guide Bookmarked

A sua folha de consulta de especificações de conteúdos de vídeo está pronta. Comece a conceber as suas campanhas de conteúdo de vídeo utilizando as melhores ferramentas de vídeo para tirar partido do poder do marketing nas redes sociais.

Use SocialPilot, a powerful social media management platform, to schedule these videos and share them at the best time for maximum engagement. Keep track of your overall social media analytics and learn more about your audience and their preferences. Take SocialPilot’s teste gratuito hoje and make an impactful presence across multiple social media platforms.