Well, it’s not just about posting frequently or having a large social media following. The secret is in understanding what makes your audience tick and what content the algorithm favors.
Businesses heavily rely on social media audit tools to get access to all these insights to keep their strategies sharp and results-driven.
These tools help you analyze how your social media accounts are performing and identify opportunities to support your overall social media strategy.
Imagine being able to find out which of your posts resonate with your audience and why, the best times to post, and tracking KPIs and ROI from a single platform.
In this article, we will cover the 9 best tools for conducting a social media audit in 2024. You can use these to make informed strategic decisions and properly channel your efforts to the right platform.
All set? Let’s get started!
How we analyze and select these tools:
We have curated this list of social media audit tools by conducting thorough research and experimental analyses. We have considered various aspects of the tool, such as insights provided, customizability, G2 ratings and reviews, pricing, scalability, and user experience. These tools are curated by seasoned professionals and empower marketers with valuable insights to make informed decisions and scale their businesses.
Overview of the Top Social Media Audit Tools
We have created this comparison table to give you a quick glimpse of these tools, their value proportion, and other important capabilities.
 SocialPilot |
 Keyhole |
 SproutSocial |
 Agorapulse |
 Hootsuite |
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| Pricing | Starts at $30/Month | Starts at $49/Month | Starts at $249/Month | Starts at $69/Month | Starts at $99/Month |
| Best for | Agencies and SMB | Marketers and Brands | Large Businesses and Enterprises | Brands and Enterprises | Large Businesses and Enterprises |
| Social Profiles | 10 | 3 | 5 | 10 | 10 |
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| Comprehensive Analytics |  |
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| Competitor Tracking |  |
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| Customizable Reports | |
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| Whitelabel | |
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| Learn More | Learn More | Learn More | Learn More |
Now that you have a general understanding of these tools let’s take a detailed look at their capabilities.
9 Best Social Media Audit Tools for All Business Types
Best for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals.
Star Rating:
4.5 star (G2), and 4.4 star (Capterra).
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.
- Clean User Interface
- In-Depth Page Analytics
- Post Analytics
- Most Active Likers, Commenters, and Sharers
- Audience Growth Metrics
- Hashtag Performance
- Performance Comparison with Time Filters
- Best Time to Post
- Custom Reports
- Client Management
- Download Whitelabel Report
- Schedule and Share Reports
- 24×5 Customer Support
Pros
- SocialPilot offers comprehensive analytics capabilities, making it easier for brands and agencies to make data-driven decisions.
- The intuitive user interface is smooth and very easy to use.
- The platform enables you to manage multiple social media profiles from one single dashboard.
- It is one of the value-for-money solutions for marketing agencies.
Brookelyn W.
I looked for a while to find the perfect tool for my social media marketing agency. Everything was too expensive, didn’t have exactly the tools I needed, or just didn’t work right. SocialPilot has been the best tool I’ve found! It has everything I could need! Scheduling, analytics, ease of use, affordable, and more! Highly suggest for anyone looking to run their social media channels!
Cons
- The tool doesn’t have the capability to run boost ads.
- It needs to make improvements to display more analytical data.
Megan H.
I wish I could run ads or boost posts through social pilot. This would help make it so I barely had to physically go onto the actual Meta platform and indivdual pages.
Our Experience:
SocialPilot is one of the most versatile social media audit tools. It lets you access analytics of all major social networks in one cohesive dashboard, simplifying the tracking of metrics and KPIs for your social media campaigns. You can consolidate all your social media campaigns, generate detailed reports, and share them with your stakeholders.
Here are some of the advanced capabilities:
Comprehensive Performance Insights
SocialPilot offers a detailed view into your social media analytics, facilitating users’ online understanding of their brand’s performance.
You can easily track vital metrics, such as engagement rates, audience growth, and content reach, across multiple social media channels. The advanced audience insights help you identify your followers’ demographics, interests, and behaviors.
The tool gives you a granular look at your post performance metrics and sharing insights, including likes, shares, comments, and other interactions on individual posts. The intuitive dashboard makes viewing all your brand KPIs simple, giving you a clear idea of what is working and what can be modified.
Reporting and White Label
Another important capability of SocialPilot for agencies and brands is its reporting feature. This feature allows you to import crucial data from all your social media profiles and create a detailed PDF report.
These reports include a wide range of metrics and can be customized to highlight the most relevant data. With automated reporting options, you can schedule reports to be generated and sent out regularly, saving you time and ensuring every stakeholder remains informed about your social media performance.
If you want to stand out from your competition, you can use White Label to create custom-branded reports and dashboards for your clients, giving them a more personalized experience.
SocialPilot Pricing:
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Streamline Social Media Analytics Tracking and Reporting
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Overall Verdict:
SocialPilot offers comprehensive insights into your overall social media performance. You can dive into tracking the performance of your individual pages and posts without any hiccups.
Additionally, the platforms offer branded and customizable reporting, which is ideal for agencies that want to make their own mark.
Best for:
Larger enterprises, mid-size businesses, and brands aim to monitor their social media presence.
Star Rating:
4.3 star (G2), and 4.3 star (Capterra).
Apps:
Web Version
Social Media Platforms Supported:
Twitter, Facebook, YouTube, Instagram, and LinkedIn
Key Features:
- Social Listening
- Social Benchmarking
- Media Monitoring
- Customer Feedback Analytics
- Audience Insights
Pros
- The tool offers in-depth performance metrics and real-time updates.
- You can easily track brand mentions.
- It offers hassle-free email alerts to share quick updates.
Younes B.
I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker’s web crawlers don’t disappoint you and show you the results. In almost real-time. The email alerts are a huge time saver, too. I don’t bother signing in unless it is necessary.
Cons
- Several users have faced glitches while using the tool.
- Tagging in the tool is slow and takes time to update.
Daisy K.
Talkwalker isn’t without its glitches. Tagging in Talkwalker can be slow to update, without notifications when tagging is complete, and delays in updating new tags to the filters section.
Our Experience:
Talkwater is a renowned social media monitoring platform that is best suited for large enterprises. It offers extensive listening, benchmarking, monitoring, and audience insights functionalities. This AI-powered tool uses NLP and Generative AI to help businesses enrich and categorize data quickly to produce actionable insights.
Businesses use this tool in their auditing process to analyze engagements, track brand mentions, sentiments, reach, top social media posts, and more. You can use Talkwater to compare your social media performance against your competitors or the industry and identify what part of your strategy is working and what is not.
Pricing Plans:
There are four pricing plans: Listen, Analyze, Business, and Premium. The prices are not mentioned on the website, so you need to contact the team.
Overall Verdict:
We found this tool useful for enterprises that want a comprehensive report of all their social media profiles in one cohesive dashboard. The tool helps you monitor conversations from over 150 million data sources so you can build effective marketing strategies. However, we found users facing problems with the user interface and a steep learning curve. Also, no pricing is mentioned on the website; you have to reach out to the team and negotiate with them.
Best for:
Medium to Large Businesses and Enterprises.
Star Rating:
4.5 star (G2), and 4.4 star (Capterra).
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.
Key Features:
- Social Media Analytics
- Competitor Analysis
- Hashtags Monitoring
- Team Collaboration and Workflow Approval
- Custom Reports
Pros
- The tool offers a detailed look at performance metrics.
- You get access to in-depth insights and demographic data.
- The up-time of the tool is really good.
Shane S.
Sprout has it all. Analytics, content scheduling, ability to reply, etc. We use many features of Sprout and they all perform really well and consistently over time. It is easy to engage with our community with Sprout and repost UGC, a huge plus for our line of work.
Cons
- The tool is costly compared to competitors.
- Users feel the pricing structure is over-complicated.
- Customer support is not prompt.
Matt V.
Everything else. They sign you up for a one year contract and then auto-renew you for another year. We didn’t even see the email as it went to spam. They will not let us out of the contract early. This is an overpriced system. There are dozens of other systems that do what they do for much cheaper and without these crazy ONE YEAR terms for a piece of SaaS. I was honestly stunned.
Our Experience:
SproutSocial is a robust social media tool that helps businesses audit their social media accounts and track what part of their strategy works and where it needs to be updated. The tool lets you analyze metrics such as engagement rates, audience growth, reach, conversions, post-performance, and more.
During our analysis, we found that its competitor’s analytics collect and compare data from your competitors to monitor their progress and benchmark progress. You can also track how your paid advertising campaigns are performing on social media. The tool supports Facebook, Instagram, X/Twitter, TikTok, Threads, Pinterest, LinkedIn, and YouTube.
Pricing Plans:
The pricing plans start on the higher side. The lowest plan costs $199/month for 1 user and 5 social profiles. Other plans are as follows: Professional ($299/month), Advanced ($399/month), and Enterprise Plan (Custom).
Overall Verdict:
From our experience, the tool offers extensive social media analytics capabilities and is very suitable for enterprises. Even though the pricing is on the higher side and there is some lack of active customer support, the tool is well-suited for enterprise businesses that want comprehensive analytics features, paid analytics, and access to competitor analysis.
Best for:
Medium to Large Businesses and Enterprises
Star Rating:
4.1 star (G2), and 4.3 star (Capteera)
Apps:
Mobile and Web Version
Social Media Platforms Supported:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and more
Key Features:
- Social Analytics
- Brand Sentiment Analysis
- Follower Analysis
- Paid Advertising Analysis
- Custom Reports
Pros
- The user interface is intuitive and easy to use.
- No steep learning curve.
- Visual graph reports make analyzing easy.
Thomas H.
The user interface is very user-friendly.
Navigating through the platform is intuitive. The team didn’t need a tech manual to figure out how to schedule posts, track engagements, and keep an eye on our social presence.
Scheduling posts is the favorite feature. Being able to plan and organize content in advance saves lots of time.
The analytics dashboard is like a crystal ball. Even without a background in analytics,the team can understand how our posts are performing. The visual reports are a game-changer.
GREAT CUSTOMER SUPPORT!
Cons
- The mobile browser version is not user-friendly.
- The customer support is not responsive.
Thomas P.
The user interface in browser. The user interface on desktop is acceptable but the most recent update has done more harm than good in my opinion. Eventhough there is an app available on mobile platform accessing Falcon.io via browser on mobile is bad experience.
Our Experience:
Brandwatch is an all-in-one social media audit tool that brings in the power of customer intelligence, social media management, and influencer marketing. The tool uses sentiment analysis to create a brand reputation audit report by determining whether the mentions of your brand are positive, negative, or neutral.
You can compare your performance against that of your industry competitors and find areas where your strategy can be improved. Brandwatch offers detailed analytics that covers a wide range of metrics for social media, including post engagement rates, the share of voice, and audience demographics, in real-time. This allows businesses to track their performance and understand the impact of their social media efforts.
Pricing Plans:
Brandwatch offers 3 entirely custom-made plans depending upon the user’s feature needs. While they do not disclose the exact price, we used and found that their plan starts at $800/month.
Overall Verdict:
From our perspective, Brandwatch stands out as a robust tool for auditing social media. Its advanced analytics, power-packed social listening capabilities, and data-driven reports make it an excellent choice for businesses seeking deep insights. While it is pricier, the extensive features and high level of support justify the investment for businesses serious about their social media strategy. For those considering different options, exploring Brandwatch alternatives might reveal tools that align more closely with specific needs and budgets.
Best for:
Medium to Large Businesses and Enterprises
Star Rating:
4.2 star (G2), and 4.4 star (Capterra)
Apps:
Android, iOS, and Web Version
Social Media Platforms Supported:
Facebook, Instagram, Threads, Twitter, TikTok, LinkedIn, Pinterest, and YouTube
Key Features:
- Comprehensive Social Analytics
- Competitor Analysis
- Team Collaboration
- Social Listening
- Paid Ads Analysis
Pros
- Posts can be easily scheduled.
- Comprehensive reports of all channels in one dashboard.
- It makes managing multiple accounts easier.
Srikanth C.
The scheduling option helped us to be on top of our social media marketing game. Moreover the best part is, we’re now able to see the reports across all channels in a single dashboard, helps us to manage everything under one roof.
This helped us to understand what worked and what didn’t go well.
Cons
- Several crucial reporting features are missing.
- The tools lack some important analytics metrics tracking.
Mohamed Y.
The least helpful thing, from my point of view, is the reporting and analytics metrics. Hootsuite missed a lot of performance metrics, and also they need to add a feature that allow us to put our sentiment on each message.
Our Experience:
Hootsuite is a popular social media management software designed to streamline businesses’ and marketers’ social media activities. It helps you schedule your posts and gives you access to comprehensive analytics across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Users can track social media metrics such as engagement rates, follower growth, post-performance, and overall social media health.
You can monitor competitor activities and gain insights into their strategies and performance. It lets you collaborate with your team and clients to manage and audit your social media accounts. From our experience, gathering performance data of all your accounts and quickly creating customizable reports works like a charm for businesses of all sizes.
Pricing Plans:
Hootsuite offers three pricing tiers after a 30-day trial, ranging from $99/month to $249/month, catering to different social account and user needs.
Overall Verdict:
Hootsuite is a great choice for auditing social media accounts. It provides essential features and user-friendly capabilities that help businesses effectively monitor and optimize their social media strategies. While the high pricing plans and lack of some specialized features may not suit everyone, its balance of functionality and ease of use make it a reliable option for several medium—to large-sized businesses.
Best for:
Medium-Large Business and Enterprises
Star Ratings:
4.6 star (G2) and 4.8 star (Capterra)
Apps:
Web Version
Social Media Platforms Supported
Instagram, TikTok, X/Twitter YouTube, and Twitch
Key Features:
- Discover Influencers
- Analyze Influencer Accounts
- Manage Influencer Campaigns
- Competitor Analysis & Market Research
Pros
- It helps you run data-driven Influencer marketing campaigns.
- Discover new potential influencer collaboration through data analysis.
- Evaluate collaborations and improve marketing strategies.
Safaa L.
Hypeauditor is essential for anyone looking to enhance their influencer collaborations through data-driven decisions. It not only offers thorough data analysis but also aids in discovering new influencer profiles and evaluating collaborations effectively. Highly recommend for gaining valuable insights and improving marketing strategies.
Cons
- The PDF report is not included in the basic package.
- Due to the lack of a phone app, it becomes hard to track campaigns while on the go.
- The tool is priced on the higher side.
Aminath J.
Cannot get a pdf report of influencer for normal package, and searching by catergories is too limited. No phone app which makes us limit the use of the app as we are on the move a lot and having access to hype auditor by an app will have lots of users using it more efficeintly and sharing reports in pdf file in one go where its more convenient and easy rather than taking 3 or 4 screen shots.
Our Experience:
If you run influencer marketing campaigns, chances are you are already aware of this tool. HypeAuditor is an all-in-one tool that allows you to discover potential influencers in your niche, track their analytics, find trends, research competitors, conduct market analysis, and manage campaigns.
During our analysis, we found the tool extremely useful for auditing and analyzing influencer audience demographics, detecting frauds, checking brand affinity, tracking KPIs, and analytics. The tool’s dedicated Instagram audit feature allows you to find fake followers within seconds. Moreover, the pricing plans are not explicitly mentioned anywhere on the website, but users say the tool is priced higher.
Pricing Plans:
The pricing plans are not mentioned on the website. You need to check out the plans with the team.
Overall Verdict:
In summary, we think the lack of dedicated mobile apps can limit businesses and social media marketers who access data while on the go. However, you can access the web version from the mobile browser. The high pricing and lack of reporting features can also be a challenge. Still, for businesses who want exclusive access to influencer data on Instagram, YouTube, Twitch, and Twitter, it is an option for several large businesses and enterprises.
Best for:
Small – Medium Businesses, Marketing Agencies, Retail, and E-commerce
Star Rating:
4.5 star (G2), and 4.6 star (capterra).
Apps:
Android and iOS Mobile App and Web Version.
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.
Key Features:
- Detailed Analytics & Reporting
- Social Listening Capability
- Social Media Management
- Smart AI Image and Content Assistant
- Excellent Customer Support
Pros
- The intuitive and user-friendly interface makes it easy to navigate.
- Seamlessly analyze your post and page analytics.
- Collaborate with your team.
Verified User in Design
Agorapulse is a game-changer for social media management. Its intuitive interface makes scheduling posts a breeze, and the user-friendly design ensures a seamless experience. Navigating through its broad array of features is surprisingly easy, making it a go-to platform for beginners and seasoned professionals. From analytics to collaboration tools, Agorapulse combines simplicity with functionality, making social media management a joy.
Cons
- Glitches in the system.
- Lack of support staff to resolve the issue.
Verified User in Marketing and Advertising
We had so many development issues and glitches. We were unimpressed by the lack of urgency their developers showed for finding solutions. We couldn’t trust the platform to post accurately.
Our Experience:
Known for its social media management capabilities, AgoraPulse is a great tool for social media audits. This tool helps you track the post-performance of the organic content, monitor trends, check follower count and audience engagement, examine paid campaigns, and generate extensive reports.
It integrates with Google Analytics, giving you data on traffic, leads, and sales and actionable insights.
In our experience, the dashboard’s intuitive user interface makes it very easy for beginners to get started tracking and managing their campaigns. The detailed reports help you monitor KPIs, track keywords, ROI of your social media efforts, and more.
Pricing Plans:
The pricing plans start at Standard, which costs $69/month, and go up to Professional ($99/month), Advanced ($149/month), and Custom. There is a 30-day free trial for the users to test the tool.
Overall Verdict:
AgoraPulse is a versatile and powerful tool for managing social media accounts. Its comprehensive features, user-friendly interface, and robust analytics make it a valuable asset for businesses of all sizes. Whether you want to monitor brand mentions, analyze competitors, or manage audience engagement, this tool does it all.
Best for:
Marketing Agencies, E-Commerce, SMBs, and Enterprises
Star Rating:
5.0 star (G2) and 4.9 star (Capterra)
Apps:
Web Version
Social Media Platforms Supported:
Instagram, TikTok & YouTube
Key Features:
- Influencer Discovery
- Fake Followers Detection
- Audience Analysis
- Competitor Analysis
- Performance Tracking
Pros
- See all influencers on one dashboard.
- Track the results of influencer campaigns based on impressions, reach, and content.
- Analyze all content types from the dashboard.
- The tool is easy to set up.
Valeriia C.
It has all the essential features we need: to analyze influencer account, keep all influencers in 1 place and track the results of the campaigns (Impressions, reach, content units…). We can check up all published content (even stories) in the tool. The customer support is fast and responsive. It’s easy to setup and easy to use.
Cons
- The tool is overpriced.
- Lacks features when compared to Upfluence or Storyclash.
Hisham w.
Over priced, generally only an influencers database. lacks a ton of features if compared to a tool like upfluence or storyclash.
Our Experience:
Unlike others, Modash is an influencer management and follower audit tool. This tool helps businesses find and connect with relevant influencers by examining their engagement rates, audience data, fake followers, location, and more.
You can track influencer campaigns and performance analytics, offering insights into ROI and demographic data. This allows you to monitor and optimize influencer collaborations effectively.
The tool integrates with Shopify and enables you to track the revenue performance of influencers through Modash.
While testing this tool, we found the Instagram fake auditing tool extremely handy in discovering fake followers.
Pricing Plans:
There are four pricing tiers, i.e., Essentials ($120/month), Performance ($299/month), Advanced ($899/month), and Enterprise (Custom).
Overall Verdict:
Modash is highly effective for businesses looking to manage influencer marketing and running follower audits of their profiles or influencers. However, a dedicated audit tool might be more suitable for those primarily seeking broader social media performance analytics across multiple networks.
Best for:
Agencies, Medium to Large Businesses and Enterprises
Star Rating:
4.3 star (G2), and 5.0 star (Capteera)
Apps:
Web Version
Social Media Platforms Supported:
Facebook, Instagram, X/Twitter, TikTok, YouTube, and LinkedIn
Key Features:
- Social Media Analytics
- Social Listening
- Historical Insights
- Share Reports
Pros
- Easy to use user interface.
- Seamlessly gather and track data across networks.
- Quickly track the ROI of different campaigns.
Annelise L.
I’ve been using Keyhole almost since the beginning and what I love best is the flexibility in the data that can be tracked and captured. It has made evaluating ROI of different campaigns and tactics much easier.
Cons
- Issues with reliability of data.
- The interface is not intuitive.
Amanda P.
I’m not entirely sure how accurate the information is because when I compare the analytics to another reporting system, they don’t typicall align.
Our Experience:
Keyhole is another social media analytics and monitoring platform primarily designed for agencies, medium—to large businesses, and enterprises. While examining this tool, we found that it can be used for tracking performance metrics, hashtag tracking in real-time, creating thorough PDF reports, and exporting them.
You can also find the best time to post, do competitor benchmarking, do campaign-level analysis, and more.
Pricing Plans:
There are four pricing plans for social media analytics, i.e., Start ($49/month), Grow ($79/month), Scale ($119/month), and Enterprise (Custom)
Overall Verdict:
Overall, the tool is for businesses looking to analyze and optimize their social media presence. However, the pricing plans come with restrictions such as limited analytics, social media platform support, and lack of customer support can be troublesome for some.
Finally, you have gone through the list of the best tools for conducting a social media audit. But now, how do you decide which tool you should opt for?
There are multiple factors that can influence your decision. Here is how you go about it.
How to Choose a Social Media Audit Tool?
When choosing a tool, here are the key features you should look for:
- Platforms Supported: Ensure the tool covers all the primary social media platforms that your business uses, such as Facebook, Instagram, Twitter, TikTok, LinkedIn, or others.
- Social Analytics Dashboard: Evaluate the tool’s ability to break down and display analytics. Look whether the tool shows metrics such as impressions, reach, engagement rate, follower growth, best times to post, and click-through rates. Additionally, review features like social listening, brand mentions, and share of voice analysis.
- Content Analysis: The tool should analyze post-performance, identify top-performing content, and track content types like images, text posts, and videos.
- Competitor Analysis: Analyze the tool’s ability to track competitor performance, audience overlap, and post-breakdown. Does it share actionable insights?
- Paid Analytics: If you run paid social media ads, check for ad performance metrics, audience targeting, and ROI analysis. See if it integrates with ad platforms and has A/B testing capabilities.
- User-Interface: Check if the interface is user-friendly and easy to navigate with clear visualizations.
- Social Media Reporting: Reporting is a must-have feature. Does the tool share comprehensive analysis reports and allow you to create customizable reports, schedule them, and share them with your team and stakeholders?
- Customer Support: Do not miss this; reliable customer support is essential. Please take a look at the response time, knowledge base, and training resources.
Why Use Social Media Audit Platforms?
This is a must-ask question for all businesses and social media marketers. If you look at the larger picture, everything you do on social media is intended to achieve marketing goals. But what these tools do is they allow you to track whether you can achieve your set goals or not.
Here are some benefits of utilizing social media audit platforms:
- They process and analyze data quickly, sharing actionable insights without much need for manual calculation.
- Understand audience demographics and psychographics. Demographic data, such as location and gender, helps you understand your customer base, while psychographics provide insights into their needs, wants, values, and interests.
- You can identify which social media activities drive your sales and leads and optimize spending for maximum ROI.
- These platforms help you get insights into competitor strategies and identify opportunities and gaps.
- With access to data-backed insights, you can make informed decisions about content, audience targeting, and budget allocation.
Final Thoughts
Alright, thats a wrap.
Having the best tool in your arsenal will help you audit social media profiles with efficiency and ease. So, make sure the tool you select gives you insights into your audience, tells you what content is killing you on social media, and shows you how your competition stacks up.
We have broken down every piece of detail for you to aid you in your journey to find the best tool.
Happy auditing!
Frequently Asked Questions
What are social media audit tools?
Social media audit tools are specialized software designed to help businesses and marketers evaluate the performance of their social media accounts. These tools provide a comprehensive analysis of several social media metrics, including engagement metrics, audience demographics, content performance, paid advertising, and competitor insights.
You can easily understand your strengths and weaknesses, such as what content resonates with your audience and what doesn't, and identify key areas for improvement.
How often should I perform a social media audit?
The frequency of social media audits depends on your business goals and priorities. Still, the general guideline is to perform a comprehensive audit at least once a year or every quarter.
Can I use multiple audit tools simultaneously?
Absolutely! Using multiple audit tools can provide a more comprehensive view of your social media performance. But remember to consider budget, time allocation, and feature comparison.
Are there free social media audit tools available?
Yes, there are. If you are running short on budget and looking for a free alternative, here are some:
- Meta Business Suite
- Facebook Insights
- YouTube Analytics
- TikTok Analytics
- Google Analytics
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