Did you know people are 31% more likely to remember a piece of information they saw on Twitter than while browsing online? With 336 million monthly active users, using Twitter for marketing your business would be a very smart decision. Twitter marketing has proved to be a great tool, especially for small businesses looking to target local customers.
If you use Twitter strategically, it will help you engage with your customers, increase your reach, grow your brand, and generate qualified leads.
No matter what type of business you are running – B2C or B2B - you can use Twitter to find your target audience and make meaningful connections with them. These connections can help you create an entire network of loyal customers for your business.
Here in this blog, you will find a few good tips on how to market your business on Twitter.
Step 1: Optimize Your Twitter Profile
This sounds so basic, right. Well, you would be surprised to know that a lot of people and businesses leave everything blank except for their Twitter name.
Your Twitter profile is your first impression.
If anyone wants to find out more about you or your business, they’ll begin by looking at your profile.
So, why not try and make it impressive? Your profile plays a crucial role in people’s decision-making process. One look at your profile and they’ve decided whether they should take further interest in your business. Hence, ensure that you are taking out some time to complete your Twitter profile.
You can also use Twitter to drive traffic to your blog or website.
Include links of your website and blog in your profile. This way, people can visit those links to find more information about your business.
Besides adding to your credibility, this practice will earn your brand recognition and respect. Along with increasing traffic, Twitter will also provide you with a variety of business opportunities.
Useful tips for completing your Twitter profile:
- Use your official company logo in your profile picture
- Add a bio which describes your company
- Add links leading to your website and blog
- Add brand related keywords in your bio
- Add background photos that match with your brand concept
Step 2: Build a Twitter Community
If you want people to follow you, you have to start following them first.
Having said that, you don’t have to follow every other person you come across on Twitter. Follow those who are a part of your business community and hold some benefit for you. For instance, you can follow your customers, friends, colleagues, related businesses, competitors, relevant influencers, and those who provide you with interesting and useful information.
Hence, begin with following people. Eventually, they’ll start following you, especially if they are your customers and know your brand well.
But it doesn’t here.
A community isn’t formed by a bunch of people following each other. Once you have started following people, you must engage with them as well.
If you are looking to strike meaningful relationships on Twitter, you’ll have to do much more than just tweeting about your brand. Be active and like or re-tweet other people’s tweets. Additionally, keep tweeting regularly and maintain a consistency in your tweets.
Useful tips for building community:
- To successfully use Twitter for your business, begin with tweeting about your business – any new product or feature, customer feedback etc.
- Follow people who are relevant to your business
- Stay connected with people by replying to, liking and re-tweeting their tweets
Step 3: Share Interesting Content and Images
Twitter is the great platform for sharing interesting information.
Hence, tweet blog links, images, videos and quotes that your audience will enjoy. Visuals are a great way to get people’s attention, so add them in your tweets whenever possible.
You will also attract the attention of other users who you aren’t connected with.
For example, if you are running an online store, you need to tweet videos or images of the products. During festivals, tweet about the latest relevant offers with the link of your products page.
Useful tips on sharing images:
- Get creative and think about your audience before you tweet something
- Share videos, quotes, attractive product images etc.
- Images and videos get more shares, views and clicks than a tweet having only text
Step 4: Follow Conversations & Engage Proactively with Other Twitter Users
Start tweeting! A conversation on Twitter is just like having a face-to-face meeting with your customers every day. Also, what other people are doing on Twitter – how they are using Twitter for business, what are they tweeting about, at what time are they tweeting, how are people responding to their tweets etc. Based on this observation, create your own Twitter marketing strategy. Your main focus should be on driving interactions with your followers with re-tweets, replies, mentions and favorites.
When people ‘favorite’, ‘reply’ or ‘follow’ you, it’s crucial that you respond to them. This way you can build a great image of your brand across the platform and grow your following even further. The more you engage on Twitter, the more content you have out there and more people will be able to easily find you. Customers like it when you interact with them – you are the human face behind the brand.
Useful tips for being active and engaged on Twitter:
- Tweet varieties of posts multiple times in a day rather than tweeting just one.
- Short tweets get more engagement so keep your tweet as short as possible.
- Start conversations in Twitter Chat and encourage people to respond.
Step 5: Include Relevant Hashtags in Your Profile & Tweets
Hashtags provide a great way for your people to find your tweet. For instance, if a certain hashtag is trending on Twitter, you can include the hashtag in your tweet and use its popularity to your advantage. However, ensure that the hashtag is relevant to your tweet and brand. On the other hand, when you use tweets with hashtags, they can be seen by anyone on Twitter. If a person searches for that specific hashtag , he/she will be able to see your tweet. The hashtag allows your tweets to reach an audience far beyond your followers.
Before you start adding hashtags to your tweets, you must find out which hashtag you should use in order to reach a wider audience and achieve the highest level of engagement. For example, for a digital marketer, the hashtag #marketingtips will reach a more targeted audience and more followers than simply using the hashtag #socialmedia.
Useful tips on using hashtags:
- It is a great way to organize tweets around a specific keyword or topic. However, do not use more than two or three per tweet.
- Using Twitter hashtags that are already popular and relevant for your business. Try and focus on ones that are useful for your target audience.
- You can also use trending hashtags in your tweet to get more followers.
Step 6: Schedule Tweets & Analyze Their Performance
If you want to reap the benefits of Twitter marketing, it’s imperative that you tweet often. The more you tweet, the more engagement you will see. So, you must tweet at least three times a day - in the morning, in the afternoon, and in the evening. Also, it is found that tweeting at 5 PM is the best time to get more re-tweets. On the other hand, tweeting between 12 PM and 6 PM will get you the highest CTR (Click Through Rate), especially at the end of a working day.
Tweeting multiple times a day, every single day can be quite difficult, why not make things easier for yourself? You can use SocialPilot to schedule your posts on Twitter and make your task simpler. It not only saves you time and effort, but also helps you to increase engagement and your Twitter presence online.
Useful tips on Twitter marketing:
- Optimize the timing of your tweets.
- Posts at least three times a day for more engagement,
- Scheduling posts on Twitter help you to make your task simpler as well as increase your presence.
Today, Twitter is being used by many marketers as a tool to achieve their marketing goals. Twitter’s biggest attribute is the rapidity with which a particular message spreads on the platform. This very attribute can solve the problem of 'how to market your business on Twitter' for you. Using proper Twitter marketing strategy will not only make your business a huge success but also turn it into a more ‘engaged’ business.
If you are a business which has leveraged Twitter’s power or have other marketing tips, do share your story/tips with us in the comments’ section below.