Buffer vs. Sendible: Which is Better For your Business?

Buffer vs. Sendible: Which is Better For your Business?

Buffer vs Sendible

Overview

This simple-looking tool, but it has a lot to offer. Buffer can help users with content creation, scheduling, and publishing on multiple platforms simultaneously. They can get data-driven insights regarding their content and engage with the audience in real-time, all from the tool itself.

Buffer has all the major social media channels in its repertoire, allowing users to easily connect multiple pages from all these platforms and automate their daily activities. These channels include Facebook, Google Business Profile, Instagram, LinkedIn, Twitter, TikTok, Pinterest, and Shopify. The tool even supports the up-and-coming social channel Mastodon.

A unique capability that Buffer has is its “Start Page” builder. Businesses can use this feature to create landing pages to showcase their product. The link to these pages can then be shared on their social media.

It provides a simple and integrated dashboard where users can create posts, customize them for different platforms, and schedule them for publication. Users can also keep an eye on the performance of their posts from the analytics feature of Sendible.

Sendible is a cost-effective tool that covers all important social media platforms, including Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, and YouTube.

The tool also helps users to conjure new ideas through content curation features, so it’s easy to discover and curate content from multiple sources, including RSS feeds, Twitter lists, and YouTube channels.

Best Suitable for

Buffer

Buffer

Start with $60

Freelancer, Small Business, Agency

Sendible

Sendible

Start with $29

Freelancers, Startup Agencies, Growing Agencies

SocialPilot

SocialPilot

Start with $30

SMBs, Agencies, Multi-Location Brands

At a Glance

First and foremost, let’s see how the users have rated Buffer and Sendible. These ratings are based on some fundamental usability factors, such as the simplicity of setting them up and customer support.

If we judge by the overall ratings, Sendible is preferred over Buffer as it has scored slightly more. But regarding setting up the tool and the ease of usage, Buffer is leading over Sendible, albeit by a small margin.

Last but not least, the quality of customer support has been rated better in Sendible than in Buffer. And it is known that Sendible’s support and assistance for users is commendable.

To know the exact user ratings for Buffer vs. Sendible, have a look at the table below. We have also shown SocialPilot’s user ratings for a better frame of reference.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Number of Reviews 962 822 741
Overall Star Rating
Ease of Use
Quality of Support
Ease of Setup
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Quick Comparison – Buffer Vs. Sendible

In this section, we are going to go through some of the vital characteristics to compare Buffer vs. Sendible more effectively.

From the pricing standpoint, Buffer and Sendible are considered affordable options in social media tools, perfect for smaller teams or even solo marketers. We will discuss the pricing in detail in further sections.

Regarding social channels, Sendible supports all of the ones Buffer does. However, the latter has Pinterest, TikTok, Shopify, and Mastodon under its belt, which Sendible doesn’t have access to. But Sendible has much more to offer than Buffer regarding customer support and global accessibility. Buffer is available in English and Spanish, but Sendible supports 13 languages, making it easier for a wide range of audiences being able to use it.

Another critical aspect missing from Buffer, vital for agencies, is the white-label solutions allowing users to customize their dashboards and have a branded experience with the tool.

Note: Despite being in a very reasonable price range, SocialPilot offers its users white-label solutions, enabling them to have a customized experience with the tool, reflecting their brand. This makes SocialPilot a powerful Buffer alternative, as the latter does not have any notable white-labeling feature to its name.

Let us review all the basic but vital functionalities of Buffer vs. Sendible to make an effective comparison. We have also put SocialPilot in the mix for a better frame of reference.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Can't Miss to Compare
Minimum Pricing $60/Month $29/Month $30/Month
Number of Accounts 10 6 10
Number of Team Members 1 1 2
Number of Posts that Can Be Scheduled 2000 100 Unlimited
Core Capabilities
Scheduling & Publishing check check check
Analytics check check check
Inbox check check check
Collaboration check check check
Competitor Tracking check check check
Whitelabel check check check
Localization English & Spanish English, Dutch, Spanish and few others German, English, French, Portuguese, Spanish
Support FAQs, How-To-Guides, Video Tutorials, Social Media Support & Email Support Email, Chat (9am - 10pm GMT) Email, Chat, Social Media, Phone
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Reviews

Positive

  • It offers a powerful, interactive platform that brings all the necessary features for running successful campaigns in the fast-paced world of social media, all in one centralized location.
  • With Buffer, users have the ability to monitor and analyze customer responses from multiple social media platforms in a single, centralized location, facilitating a better understanding of their audience.
  • Buffer offers a convenient feature by which it automatically pulls in images from any pages that are being linked to, eliminating the need for manual uploading and saving time for the user.

Negative

  • A feature lacking in Buffer is a quick chat support option, which would be helpful for users seeking immediate assistance with an issue and were unable to find the answer in the help center.
  • Buffer currently only supports traditional social media platforms such as LinkedIn, Facebook, Twitter, Instagram, and Pinterest but does not yet include newly emerging and famous platforms like Parler, Gettr, and MeWe.
  • The lack of assistance in handling social media conversations in Buffer could hinder its effectiveness as a complete social media management solution.

Positive

  • Sendible streamlines social media management by enabling easy cross-platform posting, effortless post reviewing and approval process, and automatic scheduling of approved posts, freeing up time and simplifying workflows.
  • Sendible's user-friendly interface makes connecting and integrating with multiple social media accounts simple, reducing setup time and effort for the user.
  • Sendible's content library enables users to save and reuse content, thus streamlining the creation and posting of social media content.

Negative

  • Sendible's occasional service issues may be a nuisance for users, potentially causing disruptions in social media management workflows and delaying the completion of tasks until issues get resolved.
  • The process for reconnection in Sendible may require additional effort to ensure seamless reconnection of social media accounts.
  • The inability to customize or assign specific color codes to posts, accounts, or other elements in Sendible and being limited to default color coding based on the platform may limit visual organization and hinder user preference.

Positive

  • You get a social media calendar screen in SocialPilot, which gives a bird-eye view of all the scheduled content as well as create and schedule new content from. You can also change the publishing time and date of any queued posts right from the calendar and reschedule it.
  • You can upload and schedule up to 500 posts at once using SocialPilot through its handy bulk import feature. These can be link posts, text, or even image posts to any of the platforms which SocialPilot supports.
  • SocialPilot's tech support is excellent. Whether the user is facing a technical issue or has a general query, the team is quick to respond and help out.

Negative

  • Users have expressed a desire for more information on setting up accounts and configurations for approvals. Some have struggled with this aspect and had to face challenges in figuring it out.
  • Users have expressed a desire for the ability to add music from platforms such as Instagram and TikTok to their reels. However, this limitation is not exclusive to SocialPilot and is also present in many other scheduling platforms.
  • Some users have noted that specific posts require follow-up actions, such as importing them into Instagram and manually posting when they appear in the schedule. While this process may be necessary for particular posts, users find it frustrating.

Pricing – Buffer Vs. Sendible

Now, we have come to the most important aspect of a tool that can make or break a deal for potential customers, i.e., pricing. So let’s see which of them offers a better deal.

Buffer offers four types of pricing plans, including a free one, whereas Sendible offers three, along with a custom plan. Here we will discuss their agency-level plans, which are the most popular amongst their clientele.

Buffer’s Agency plan costs $120 to allow users to connect ten social media accounts and schedule up to 2000 posts per month. To add more than ten accounts, the user has to pay an additional $6 for each. However, there is no limit on the number of team members the account owner can add to their team.

Sendible’s biggest subscription plan, Scale, costs $199 for allowing seven users to connect up to 49 social networks. And each user can post up to 300 posts per day.

If we extrapolate a bit, we can conclude that for $200, Buffer lets its users manage 23 accounts, whereas the number is 49 for Sendible. So Sendible is offering a better deal in this regard.

Here are all the pricing plans listed side by side Buffer vs. Sendible, along with SocialPilot in the mix for a better perspective.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Free
Creator
$29/per month
Professional
$30/per month
Essential
$6/per channel
Traction
$89/per month
Small Team
$50/per month
Team
$12/per channel
White Label
$399/per month
Agency
$100/per month
Agency
$120/per channel
White Label+
$750/per month
Agency+
$200/per month
14 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
14 Days Free Trial
No Credit Card Required
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In-depth Scheduling and Publishing Capabilities Comparison

The primary reason any social media marketer subscribes to a social media management tool is for the basic need for scheduling and publishing features. So it is important to address them while comparing Buffer vs. Sendible.

The tools in question are sufficiently capable of all the basic scheduling abilities like platform-specific post customization, visual content support, cloud storage, bulk scheduling, social media content calendar, and more. But when we go to platform-specific capabilities, There are some notable gaps.

Facebook scheduling is where Buffer lacks, making users might switch to Buffer alternatives. Users can’t schedule Facebook reels & carousel posts from Buffer. Neither does it allow boost posting, or first comment scheduling. Sendible, too, does not have any of these features except reel posting.

Note: SocialPilot is one of the best tools out there regarding scheduling capabilities. It supports and publishes every type of content on all the social channels it integrated with. When it comes to Facebook, unlike both Buffer and Sendible, SocialPilot can schedule all kinds of content, including images, reels, boost posts, and first comments along with first posts. It can also target specific audience segments to increase the effective reach of content.

It is also a notable fact that Buffer lacks efficient capabilities in content curation capabilities. This is necessary for social media marketing to keep consistency for all their business pages.

There are a lot of similarities when it comes to the lack of scheduling abilities of Buffer and Sendible. This can be verified by looking at the table given below. Along with the two leading contenders, we have shown the features of SocialPilot, since it is a diverse social media scheduling tool.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Smart & Advanced Queueing check check check
Customize Post for Each Platform check check check
Post Preview check check check
Canva Integration check check check
Unsplash Integration check check check
Slack Integration check check check
URL Shortener check check check
Visual Post Support (Image, Video, GIF) check check check
UTM Parameters check check check
Cloud Storage check check check
Hashtag Suggestions check check check
Advance Publishing Capabilities
Save Draft Posts check check check
AI Assistant check check check
Watermark on Images check check check
Bulk Scheduling check check check
Content Curation check check check
Auto publishing from RSS check check check
Social media calendar check check check
Mobile App check check check
Browser Extension check check check
Advance Facebook Publishing Capabilities
Reel Scheduling check check check
Support Album Posts check check check
Support Carousel Posts check check check
Alternate Text on Image check check check
Support Facebook First Comment check check check
Audience Targeting check check check
Boost Post Scheduling check check check
Support Mention and Hashtags check check check
Advance Twitter Publishing Capabilities
Location Tagging check check check
Support Mention and Hashtags check check check
Support Multiple Image Posts check check check
Threads Scheduling check check check
Advance Instagram Publishing Capabilities
Reel Scheduling check check check
Story Scheduling check check check
Tag Profiles on Images check check check
Location Tagging check check check
Support Instagram First Comment check check check
Instagram Grid check check check
Advance LinkedIn Publishing Capabilities
Audience Targeting check check check
Support LinkedIn First Comment check check check
Advance YouTube Publishing Capabilities
#shorts Scheduling check check check
Mention of Other Youtube Accounts check check check
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In-depth Analytics Capability Comparison

Analytics in a social media marketing tool is essential as it gives the marketing strategy the right direction to follow. So now we will go over these features to compare which tool, Buffer vs. Sendible, to see which one of them is stronger in this aspect.

Both the tools, Sendible and Buffer, provide significant analytical insights for the platforms they support. They show data on business page performances and how the audience receives their users’ content.

However, Sendible does not facilitate Instagram analytics in as much detail as Buffer does. It provides a very generic overview of the overall health of the pages that users have connected.

Buffer does not enable users to automatically send the reports it has generated to the concerned team members and clients. Nor does it allow the scheduling of said reports to be automatically generated on a given time and date.

Note: Instagram marketing is vital to any social media strategy nowadays. So marketers must have the required information to decode their future moves on that front. SocialPilot has powerful Instagram page and content insights to offer to its users. When they connect any business pages to their SocialPIlot account, the tool will generate robust and content-specific data, which gives a complete picture of what is working for the audience and what needs to be changed. This makes SocialPilot a powerful Sendible alternative as the latter lacks in this aspect of analytics.

Here’s all the analytics and reporting feature comparison, Buffer vs. Sendible, at a glance, along with SocialPilot for a better frame of reference.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Whitelabel Downloadable Report in PDF Format check check check
Email PDF Report to Client check check check
Auto Schedule Report with Team and Client check check check
Custom Report Builder check check check
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In-depth Inbox/Listening Capability Comparison

Listening features in a social media management tool are not always the highest priority for users. But the fact that they help build and shape a brand’s perception in the audience’s mind can’t be ignored. So let’s see if Buffer or Sendible have got what it takes.

Neither tool in question is an ideal social media listening tool. They have minimal capabilities for monitoring messages. Unlike Sendible alternatives which facilitate engagement on multiple platforms, the tool itself only allows users to reply to messages on Facebook and Twitter. Buffer, too is limited in this aspect, enabling conversation in Facebook and Instagram comments.

Neither tool is helpful in managing reviews of any kind.

Note: SocialPilot has a robust social inbox that allows users to monitor messages, comments, and reviews. Users can also utilize this inbox to proactively engage and react to reviews. Efficient review management helps create a positive, self-aware image on social media.

Here are all the things you need to know about the listening features or social inbox compared, Sendible vs. Buffer. Along with them, we have also listed the same for SocialPilot for a clearer picture.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Can Reply Message check check check
Can Reply Questions and Reviews check check check
Can Reply on Visitor Posts check check check
Real-Time Social Listening check check check
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In-depth Social Media Collaboration Capability Comparison

Lastly, we come to the collaboration aspect of both Buffer vs. Sendible. Let us see how these two tools are equipped to handle a social media team as well as their clients to work with them to execute desired marketing strategies.

In this area, Buffer and Sendible are well-versed and suited for providing adequate team and client workflows to their users. Multiple users can collaborate on content and use post-approval to create content that everyone in the team and their clients agree upon.

In the agency-level plans, Sendible allows seven team members at a time and charges extra to add more than that. Buffer, on the other hand, gives access to unlimited users to work as a team on the same profile.

Here is a bird’s eye view of all the team and client collaborative capabilities, Buffer vs. Sendible, along with SocialPilot in the mix.

Buffer

Buffer

Sendible

Sendible

SocialPilot

SocialPilot

Free Unlimited Client Onboarding check check check
Per Post Multi-User Collaboration check check check
Access Management check check check
Content Approval Workflow check check check
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Frequently Asked Questions

Is Buffer approved by Instagram?

Buffer supports Instagram pages and allows users to schedule content, obtains data-driven insights, and enables users to reply to comments on Facebook and Instagram.

What is Sendible used for?

Sendible is a social media management tool businesses, and organizations use to manage their social media presence across various platforms. Users can create and pre-schedule content to be automatically published, observe the results and performance of their efforts, and monitor engagement on multiple accounts, all from the same dashboard.

How much is Sendible per month?

These are the monthly costs of all the plans of Sendible:

  • Creator: $29 for only one user and six social profiles
  • Traction: $89 for four users and 24 social accounts
  • Scale: $199 for seven users and 49 social accounts

What platforms does Sendible support?

Sendible supports Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, and YouTube.

Is Buffer free to use?

Buffer does have a free plan for solopreneurs and very small social media teams. But the features available under this plan are limited.

About the Author

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Jimit Bagadiya

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