How to Use Instagram for Business. Any Business!

Instagram isn’t just a place for sharing photos anymore—it has grown into one of the most powerful platforms for brands to showcase their products, connect with customers, and build loyal communities.

Whether you run a small local store or a global brand, Instagram offers tools and features that can help you stand out in a visually driven world.

By switching to an Instagram Business account, you unlock access to insights, ads, and advanced features that make it easier to reach the right audience. From creating engaging content to running campaigns that convert, Instagram has everything you need to grow your presence.

In this guide, we’ll walk you through exactly how to use Instagram for business and turn your profile into a growth engine for your brand.

How does Instagram Work For Business?

If you are a business owner, a marketer, a brand manager, or a social media influencer, Instagram for Business must be your go-to social media platform. Instagram always stays a step ahead in updating itself and adding new interactive tools and features.

Wondering why and how Instagram works for business marketing?

Here is how:

• User Base: As per Statista, as of 2025, Instagram has over 2 billion monthly users, which gives you a ready audience base for your products or brand. Convert existing Instagram communities into your customers by helping them discover your business.
• User interface: Instagram is a fully visuals-based platform with a vibrant, dynamic, and youthful user interface, which helps any business stand out. It contributes to higher engagement and immerses the audience, increasing the likelihood of your posts getting noticed.

• Targeting tools: Instagram benefits from Facebook’s extensive targeting capabilities, allowing you to define your audience with precision based on your business goals. You can run ads for people most likely to buy your products or connect with your brand. To make this process easier and more effective, you can also use Instagram tools that streamline marketing and management, helping you save time while scaling your business.
• Engagement tools: Interesting and engaging tools to elicit interaction from your audience add a feather to Instagram’s hat as a marketing tool. Polls, Ask a Question, and other interactive stickers and emojis are fun tools. 
• Insightful analytics: Now, you don’t just post an ad and know nothing about it. The performance metrics Instagram offers for you are categorized into:
• Content-based metrics: These metrics give you data regarding the engagement of your posts, their reach, impressions, likes, comments, shares, and profile visits.

• Audience-based metrics: You can gain insights into the audience demographics that your ad has reached by looking at such metrics. It includes the gender ratio, age group, locations of the users, and even how your ad is performing during different times and days of the week.

• Activity-based metrics: These metrics show the interactions and discussions your ad has generated. You can check the number of actions taken on your profile over the last week, lead conversions, clicks on your post, calls, and emails.

• Scheduling Posts: Now, you don’t have to worry about the time of posting. You can schedule your posts in advance and let the Instagram scheduler do the job.
• Brand Value: If you have an Instagram business account, people will take cognizance of your brand. That’s how influential the platform is. It gives your brand credibility and allows you to broaden your follower base and scale faster growth.
• Tagging Products: Instagram lets you tag your products in your ad posts for your customers to find them easily. With the new Instagram marketplace, users can also shop on your page without leaving the platform.

You can streamline your Instagram management, content creation, and scheduling by using essential Instagram tools designed for businesses of all sizes.

Creating a Business Account on Instagram

First things first, let’s learn how to create an Instagram business account. Well, you can’t make one directly. You have to switch to a business account from your regular Instagram account. Here’s a stepwise guide for how to set up Instagram for business:

Create an Instagram account:

Step 1: Install the Instagram app on your phone or open its website on your browser.

Step 2: Sign in with your email address or your phone number. Create a password for your account. You can even login with your existing Facebook account.

Step 3: Choose a username that will help others find you. Click “Next,” and you are done. You have created your Instagram account.

Switch to a Business account:

Step 1: Go to your Settings and click on “Account”. Then click on “ Switch to Professional Account”.

Step 2: Select a category that suits your business description. Then select “Business”. If you are a content creator, choose “Creator”.

Pat yourself on the back. You have just created your Instagram business account.

Build your Business profile

Now that you have created your business account, build your profile to suit the fundamentals of your business. Your profile is the first thing a user will see when he or she visits your page. Build your account to represent your brand image successfully. Here is a simple guide with some tips to optimize your Instagram business profile.

• Brand name: Use a name that syncs with your business, and your customers can easily relate to.
• Bio: The Bio or Biography is what describes your business. Write a catchy one-liner about your business or your product so that your audience knows what your brand offers. Add a website link in the bio, with a Call to Action button.
• Display Picture: Another critical aspect is the profile picture for your business. Use an alluring photo to attract attention.
• Insta Handle: Your username is your Insta handle, which helps people to search for you. It starts with a “@” sign. Keep your handle succinct for your audience to catch it quickly.
• Contact Information: Don’t forget to mention your business address, contact number, email ID, and other relevant information. This creates a sense of credibility, allowing new buyers to trust you when making a payment. Also, people prefer businesses that are accessible, rather than ones that seem like a ghosts.

• Filters and Color palette: Instagram offers an array of filters to choose from. But, for the sake of consistency, try using only one or two filters for your posts. People can quickly recognize your brand if you set a specific color palette and filters. Facebook, for example, uses blue and white as a color palette.
• Custom hashtag: Make your own hashtag for your brand or product line. When someone searches the hashtag, all your brand posts and products will appear in the search results. Suppose your brand name is “The Macrame Store”, your custom hashtag can be #themacramestore.
• Posts: Remember that Instagram is a visuals-based platform. Use enticing pictures and videos, but keep in mind that they should be professional. This is a business account we are talking about.
• Tone: Define and set a tone for your business account depending on your business type. It can be fun, casual, informative, or professional. Choose a tone that suits your brand the best. If you are a pop singer, the tone of your business profile might be peppy, whereas, for a watercolor painter, the tone should be artistic.
• Story Highlights: Since Instagram Stories disappear after 24 hours, keep the best of them in the Highlights section. It gives your audience a quick look into your products and services.

How to Use Instagram for Business

Creating a business account on Instagram is like getting superpowers. Instagram’s popularity makes its use inevitable when it comes to using it for your brand. No matter what type of business you own, Instagram adds value to it. You don’t want to miss the bus and leave out on all the opportunities Instagram offers for your business.

Let’s learn in detail about how you can use Instagram for Business. Any business!

Post in Instagram Feed and build your brand

Wondering how to start using your superpowers? This is the first step. Post eye-catching images and videos related to your brand or products from time to time. These posts will appear on the feed of your followers as they scroll through. Consistent posting will help you get noticed and increase your following. This way, you can build brand awareness and also engage your followers.

In-feed posts allow your audience to like, comment, share, or directly message you. You can add your website link in the description to direct traffic to your webpage, too. Showcase your products, post how-tos, announce offers, or simply post a thank-you note for your followers.

Tagging products in the posts can also lead your followers to buy the product. Use Instagram’s visuals-based interface to the fullest to promote your brand value.

CTA: SocialPilot’s blog on the best time to post on Instagram gives some insightful tips about the same.

To post on your Instagram Feed:

Step 1: Click on the “+” icon on the top left. It opens Instagram’s built-in camera.

Step 2: Go to the “Post” option at the bottom of your screen.

Step 3: Add pre-clicked or pre-recorded images or videos from your camera roll.

You can also click or record from the built-in camera.

Step 4: Add filters and edits as required, and a relevant caption. You can tag someone or add your location.

Step 5: Click on the tick on the top right corner. And you are done.

To ensure your content performs well, follow proven Instagram best practices that maximize reach, engagement, and follower growth

Build Public Relations with Direct-to-Consumer Service

Do not ignore building a positive PR around your brand, no matter what size your business is. It can assist in building your brand identity and industry equity, resulting in establishing a long-term reputation for your brand. In the trying times of a post-COVID world, virtual media is the best game to put forward for running your business. Here is where Instagram for Business comes in.

Based on Instagram’s user statistics, the majority of your customers are very likely to be on Instagram. Provide them a Direct-to-Consumer service.

• Let them engage with your posts and always make sure to interact with them.
• Encourage them to DM (Direct Message) you for any query or complaint. Tag your customers in your posts.
• Request them to tag your profile in case they want to give a review of your product. You can reshare their review posts in your feed too.
• Do not ignore comments and make it a habit to reply to them as a professional courtesy.
• Additionally, follow your customers’ Instagram profiles and engage with their posts even if they have nothing to do with your brand.

You can also post some “Behind the scenes”, employee diaries, bloopers and other shareable aspects of your business to create a connection with your followers.

Use Instagram Stories and get noticed

The Story feature on Instagram is a game-changer. It allows you to post everyday content that disappears after 24 hours. Its placement at the top with an illuminating circle makes it an unmissable feature when a user opens the Instagram app. Around 500 million people use Instagram Stories daily. Can you imagine the reach you can get?

Instagram Stories offer many tools to engage with your audience and market your products. You can post images, videos, boomerangs, texts, live videos, stickers, emojis, location tags, temperature, hashtags, gifs, and so on. You can even post a question or poll to encourage interactivity and engagement.

How to post a story:

Step 1: Click on the “+” icon on the top left, encircled with your Display picture.

Step 2: Select an image or video from your camera roll or use Instagram’s built-in camera to click a picture or record a video.

Step 3: Use features like Boomerang, layout, multi-capture, photo booth, superzoom, or others if necessary.

Step 4: Add engaging tools like emojis, stickers, polls, text, music, and others to add to the fun.

Step 5: Post your Story with a nice caption.

Live Stream from your Instagram Business Account

Yes, you read that right. You can now live stream from your Instagram business account and interact with your followers in real-time. Showcase and sell your products, demonstrate their features, have a Question and Answer session, or teach something; the options are endless. The viewers can comment and engage instantly, and you can interact with them then and there.

To live stream:

Step 1: Click on the “+” icon on the top left. It opens Instagram’s built-in camera.

Step 2: Go to the “Live” option.

Step 3: Write a description of your life. Tag people if you like.

Step 4: Start the Live.

We suggest you create some hype around your live session to get more viewers. Post countdowns, announce the time and date of the live for your followers.

Use Checkout on Instagram

What more would a potential customer like than to have an end-to-end shopping experience on Instagram without leaving the app? As a business owner, Instagram’s shopping feature lets you tag products in your posts. When users click on the tag, they are redirected to your brand’s shop, where they can browse through more of your products. They can select the products they want to buy, make payments, and check out from Instagram itself.

However, this feature is available only in the USA on a closed beta for business.

CTA: Check out SocialPilot’s guide on Instagram Marketplace to learn about this feature in detail.

Advertise on Instagram

You can avail of the advertising feature on Instagram only if you have a business account. However, Instagram does not have an advertising platform. It uses the parent company, Facebook’s Ad Manager, to create and run ad campaigns. For that, you have to link your Instagram business account to your Facebook account.

It has been discussed above why Instagram is an inevitable platform to market your business or products. Now let’s talk about how many types of Instagram ads are available for you and how you can use them.

Image Ads

Instagram Image Ads let you post still photos representing your brand or showcasing your products. Use arresting images that literally stop the viewer’s thumb from scrolling. Add a compelling Call-To-Action button to engage or redirect your audience to your website. Other interactive tools like stickers, emojis, location tags, temperature, and polls add to your marketing strategy of personal branding or converting leads.

Image ads display for 5 seconds. It shows a “Sponsored” tag. We suggest you write a catchy text with the image to indicate what your business offers.

The placement options available are Instagram Feed, Instagram Stories, and Instagram Explore.

Video Ads

Sponsored Video Ads on Instagram allow you to demonstrate your product or showcase a full product line. Effective CTAs are an important element of video ads. Make sure that your video is not pixelated or distorted, and add relatable audio. You can add Instagram’s add-on fun tools as well.

You can place your video ads on Instagram Feed, Instagram Stories, and Instagram Explore. The duration of the In-feed videos and Explore is up to 2 minutes. For Stories, they display the video for up to 15 seconds. If your video is longer than 15 seconds, Instagram automatically cuts the video into 15-second segments. The viewer has to click “ Continue Watching”.

Carousel Ads

Use up to 10 images and videos in a single ad with Instagram’s carousel ad cards. Illustrate your products, launch a product line, tell a story about your brand, post instructions, the scope of using carousels are endless. However, carousel ads run as individual campaigns. You can’t club it with any other running campaign.

You can place Carousel ads on Instagram Feed and Stories. Viewers have to click “Expand Story” to view all the carousel cards.

Collection Ads

Collection Ads allow businesses to build their product catalogue and let potential customers discover and browse through the brands they like. It is a full grid layout with a “Sell Products” caption.

You can place your Instagram Collection Ads on both your Instagram Story and Feed.

It includes a cover image or video, followed by three product images. When your customer clicks on a Collection ad, a full-screen landing page appears as an Instant Experience.

IGTV Ads

Instagram has introduced IGTV ads for creators on an experimental basis. Social media influencers or content creators can showcase their talents and use IGTV for personal branding. IGTV ads appear when a user clicks on an IGTV video to watch it.

For creating any of these ads,

Step 1: You have to go to your Facebook account’s Ads Manager section.

Step 2: Name your ad campaign, select your target audience, set an ad budget.

Step 3: Select the ad placement you want.

Step 4: Upload the ad copy.

Step 5: Start the ad campaign.

CTA: Socialpilot’s blog explains how IGTV is beneficial for your business.

Collaborate with Instagram Influencers

Social media influencers work on barter systems or payments. Do some research and find out which influencers have a solid following and can represent your brand. Get in touch with them, send them your goodies. They will post a photo or a video with your product. This way, their followers get aware of your brand.

While analyzing 45k + accounts for our Instagram Trends Report, we noticed that posts with 4-5 collaborators achieve 3.8 times more reach than standard posts, the significance of which highlights the potential of influencer collaborations to extend your brand’s visibility and engagement.

For a deeper understanding of strategies that grow followers and drive conversions on this social platform, check out our comprehensive Instagram marketing guide.

Some Extra Tips

Now that you know how you can use Instagram for your business, here are some pro tips to get the best results.

• Post consistently
• Develop special themes for special occasions
• Respond to your customers timely manner
• Promote your Instagram profile on other social media channels
• Repurpose content when you run out of ideas
• Give promotions and giveaways to intrigue engagement
• See what’s trending and keep yourself updated

Why Wait?

You now know how Instagram can open a door full of opportunities for your business and boost your marketing prowess. With over 71% of US businesses already active on Instagram, the competition is only increasing.

There’s no reason to hold back from hopping on the Instagram marketing bandwagon. The right tools can make it seamless to manage, schedule, and optimize your posts while growing engagement.

Explore SocialPilot’s plans and start creating, scheduling, and managing your Instagram content all in one place. Pick the plan that best fits your business needs and elevate your Instagram marketing today!