Top 2022 TikTok Marketing Tips From TikTok Marketers

Picture of Chelsea Cris Crocker

by Chelsea Cris Crocker

It’s clear that a marketing strategy in 2022 is incomplete without a TikTok strategy for your brand. And while some see it as a viral entertainment platform, some brands and agencies have been wise enough to know that TikTok is part of the digital marketing revolution.

While people have tried and tested marketing methods over the years, there is no one more perfect than digital marketers themselves to share their expert tips for brands looking to draw their TikTok marketing strategy in 2022.

Without further ado, here are some of the top recommended TikTok tips by social media and digital marketing professionals.

Prioritize storytelling and evoke emotion

“One TikTok hack for booming brands for 2022 and beyond is to use the platform as a creator versus a business. This doesn’t mean throwing all professionalism out the door. What I mean is prioritizing storytelling and evoking emotion from the viewer.

For organic TikTok, this can be done by allowing the audience to take part in the brand. We’re shifting away from an era of exclusivity, perfectly polished content, and events/promos that only influencers could participate in.

Now, we see brands allowing the audience to help them choose their next product launch, candid feedback for ways to improve existing products, hearing the founders’ stories and challenges.”

Lauren Mabra

Lauren Mabra

Lauren Mabra is the founder of Lauren Labeled, a top ad creative company, and Blubird Marketing, an award-winning marketing agency, based in Tampa Bay.

So, why is storytelling important? Because people crave human connection. The digital world has separated people from having real moments with their loved ones. People connect with their loved ones and peers from behind their screens, making them crave an emotional connection even more.

Pay attention to hashtags

“To help brands grow on TikTok in 2022, one organic hack I can recommend is for brands to find their niche community and study how they speak and behave, including the hashtags they use.”

Alyssa Ramirez-Kennedy

Alyssa Ramirez-Kennedy

Alyssa has over eight years of experience designing and implementing successful social media campaigns for national and global brands such as Samsung, Sam’s Club, and FedEx. She is passionate about understanding her clients’ best opportunities to tell a story and engage for impact on social media.

Make TikToks, not ads.

“For paid, take TikTok’s advice and make TikToks, not ads. Show your customers’ stories, pain points, and transformations. Demonstrate what life was like before having your product and what it can be after. Use the lingo and humor of the platform.”

Lauren Mabra

Lauren Mabra

This is perhaps a tip that marketers don’t realize enough. People online are now wiser and not as gullible as they probably were a couple of years ago. They prefer honest reliable content over being sold something in a patronizing way.

With nearly 10 years of marketing experience, Lauren has had multiple achievements including helping a client company grow to get acquired in 2020.

As seen on Forbes and featured on Tik Tok as Top Ads, Lauren’s company, Lauren Labeled focuses on creating premium quality TikTok videos centered around user-generated content. Their focus is to resonate with their clients’ audience and master ad performance. You can check out some of Lauren’s work here.

Spark ads

“Spark Ads”

David Nigri

David Nigri

Spark Ads are a native TikTok ad format that allows customers to make use of organic TikTok posts and their features while advertising.

Not only does this format allow you to publish your own TikTok posts as ads but it lets you use organic posts made by other creators (if you have their authorization) to publish ads. This means it’s a great feature for brands to cross-promote their partnered companies, brands to promote their work for clients as a case study or testimonial, and so on.

David Nigri is the CEO of Seller Optimized. His company audits client marketing and the cost of sale, they then identify the most valuable customer sources of traffic and publicity in order to convert on their client’s website and e-commerce platforms.

Automate Posting

A few years ago, every TikTok video needed to be made and posted from scratch on its native platform. But with the evolution of the platform and the growing follower base, TikTok even allows users to schedule videos on their profiles using third-party tools such as SocialPilot.

Using SocialPilot is great since you can integrate the tool with multiple cloud storage drives that sync your videos, connect your Canva account, and more.

For social media marketers or agencies, there is no better place since the tool allows you to seamlessly switch between multiple client accounts.

Focus on your niche

“One of the three core pillars of TikTok is Community: the platform is driven by close connection and collaboration between creators, brands, and their fans. A niche community, or CommunityTok, is a group of people brought together by a common passion, interest, lifestyle, or identity.

TikTok’s algorithm studies user behaviors and is accurate at targeting and connecting subcultures through users For You Pages. Once you’ve found your community, observe how niche community members comment and engage on each other’s videos.

When brands embrace niche communities relevant to them on TikTok and put in the effort to make authentic connections, the community members show love back, making it easier to enter and grow on the platform.”

Alyssa Ramirez-Kennedy

Alyssa Ramirez-Kennedy

This comes as no surprise since Alyssa is an Associate Director, Connections at R/GA – where she focuses on delivering best-in-class social media strategies to engage with consumers.

Conclusion

While these mentioned tips can take your marketing strategy a long way. It’s important to realize that brands can always invent and find their own marketing hacks based on their services, products, or audience type.

As a TikTok user or social media marketer, don’t be afraid to take risks and experiment with trending videos to get your own videos and account to become popular. Remember to grow with a brand as it evolves its trends and features.

Frequently Asked Questions

🌟 Does branded content work on TikTok?

In order for branded content to work, you need to enable the Branded content toggle. Once you enable the toggle, it adds a disclosure to the description of your post.

🌟 How often should a brand post on TikTok?

While there is no set rule to posting, most brands post between 1-3 times per day, however, this could be different for your brand, so it is safer to test multiple numbers of posts at different times to find what works for you.

🌟 How many hashtags should I use on TikTok?

shtags should I use on TikTok?
Usually, users focus on using a minimum of 3 hashtags, however, you could go up to 5 if you have an apt description. Since there is a limit to your character count, choose your hashtags wisely.

🌟 What content does well on TikTok?

Trending videos and Live videos are usually top TikTok video ideas. These videos keep your audience engaged and also allow them to expect something exciting from you.

Picture of Chelsea Cris Crocker

Chelsea Cris Crocker

Chelsea Cris Crocker is a Senior Content Writer at SocialPilot. She is a Google certified Digital Marketer, with 6+ years of agency experience. When she isn’t writing or strategizing, she photographs, embroiders, hoards books, and smothers her pets. Her weaknesses include coffee, pools, and more.

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