It’s clear that a marketing strategy in 2023 is incomplete without a TikTok strategy for your brand. And while some see it as a viral entertainment platform, some brands and agencies have been wise enough to know that TikTok is part of the digital marketing revolution.
While people have tried and tested marketing methods over the years, there is no one more perfect than digital marketers themselves to share their expert tips for brands looking to draw their TikTok marketing strategy in 2023.
Without further ado, here are some of the top recommended TikTok tips by social media and digital marketing professionals.
Prioritize storytelling and evoke emotion
“One TikTok hack for booming brands for 2023 and beyond is to use the platform as a creator versus a business. This doesn’t mean throwing all professionalism out the door. What I mean is prioritizing storytelling and evoking emotion from the viewer.
For organic TikTok, this can be done by allowing the audience to take part in the brand. We’re shifting away from an era of exclusivity, perfectly polished content, and events/promos that only influencers could participate in.
Now, we see brands allowing the audience to help them choose their next product launch, candid feedback for ways to improve existing products, hearing the founders’ stories and challenges.”
Lauren Mabra is the founder of Lauren Labeled, a top ad creative company, and Blubird Marketing, an award-winning marketing agency, based in Tampa Bay.
So, why is storytelling important? Because people crave human connection. The digital world has separated people from having real moments with their loved ones. People connect with their loved ones and peers from behind their screens, making them crave an emotional connection even more.
Pay attention to hashtags
“To help brands grow on TikTok in 2023, one organic hack I can recommend is for brands to find their niche community and study how they speak and behave, including the hashtags they use.”
Alyssa has over eight years of experience designing and implementing successful social media campaigns for national and global brands such as Samsung, Sam’s Club, and FedEx. She is passionate about understanding her clients’ best opportunities to tell a story and engage for impact on social media.
Make TikToks, not ads.
“For paid, take TikTok’s advice and make TikToks, not ads. Show your customers’ stories, pain points, and transformations. Demonstrate what life was like before having your product and what it can be after. Use the lingo and humor of the platform.”
This is perhaps a tip that marketers don’t realize enough. People online are now wiser and not as gullible as they probably were a couple of years ago. They prefer honest reliable content over being sold something in a patronizing way.
With nearly 10 years of marketing experience, Lauren has had multiple achievements including helping a client company grow to get acquired in 2020.
As seen on Forbes and featured on Tik Tok as Top Ads, Lauren’s company, Lauren Labeled focuses on creating premium quality TikTok videos centered around user-generated content. Their focus is to resonate with their clients’ audience and master ad performance. You can check out some of Lauren’s work here.
Spark Ads are a native TikTok ad format that allows customers to make use of organic TikTok posts and their features while advertising.
Not only does this format allow you to publish your own TikTok posts as ads but it lets you use organic posts made by other creators (if you have their authorization) to publish ads. This means it’s a great feature for brands to cross-promote their partnered companies, brands to promote their work for clients as a case study or testimonial, and so on.
David Nigri is the CEO of Seller Optimized. His company audits client marketing and the cost of sale, they then identify the most valuable customer sources of traffic and publicity in order to convert on their client’s website and e-commerce platforms.
A few years ago, every TikTok video needed to be made and posted from scratch on its native platform. But with the evolution of the platform and TikTok making its API public, users can now schedule and publish their videos on their profiles using third-party tools.
Among the handful of tools is SocialPilot – a leading social media management tool that eliminates the need for reminders and any manual labor required to schedule and publish videos.
SocialPilot’s indigenous TikTok scheduler feature enables you to schedule your posts times ahead – hours, days, weeks, or months and get automatically published at the selected time. With Editorial Calendar, you can get a detailed glimpse of your monthly posts. Want to reschedule your posts, just drag and drop them to another time slot.
You can integrate multiple cloud storage drives to sync your videos, store drafts, automate hashtags, connect your Canva account, and a lot more.
For social media marketers or agencies, dealing with multiple clients and handling numerous accounts is a time-consuming task. SocialPilot lets you seamlessly switch between multiple accounts with just a tap.
Focus on your niche
“One of the three core pillars of TikTok is Community: the platform is driven by close connection and collaboration between creators, brands, and their fans. A niche community, or CommunityTok, is a group of people brought together by a common passion, interest, lifestyle, or identity.
TikTok’s algorithm studies user behaviors and is accurate at targeting and connecting subcultures through users For You Pages. Once you’ve found your community, observe how niche community members comment and engage on each other’s videos.
When brands embrace niche communities relevant to them on TikTok and put in the effort to make authentic connections, the community members show love back, making it easier to enter and grow on the platform.”
This comes as no surprise since Alyssa is an Associate Director, Connections at R/GA – where she focuses on delivering best-in-class social media strategies to engage with consumers.
While these mentioned tips can take your marketing strategy a long way. It’s important to realize that brands can always invent and find their own marketing hacks based on their services, products, or audience type.
As a TikTok user or social media marketer, don’t be afraid to take risks and experiment with trending videos to get your own videos and account to become popular. Remember to grow with a brand as it evolves its trends and features.