All marketers understand how important social media can be in reaching your audience. However, simply posting your content on the different sites will not yield the desired results. A strong marketing strategy involves more than just sharing content. It involves posting relevant and compelling content and creating a connection with your audience. Unfortunately, that’s not always easy. Luckily, I have done some research through trial and error, and I’ve discovered 44 amazing social media hacks that can boost your marketing efforts. I have further classified the hacks into five categories:
- Content Creation
- Distribution & Promotion
- Advance Hacks
- Lead Generation
Table of Contents
- Design a Strategy Driven by Data
- Create Shareable Content that Tells Your Brand’s Story
- Include Visual Components in Your Content
- Use Different Types of Content That Suit Your Message
- Focus on Quality, Not Quantity
- Produce Free Ebooks, Magazines, Reports, etc.
- Create Unbranded Videos
- Do Live Videos
- Post Like a Fan, Not a Marketer
Distribution & Promotion
- Be Active on Social Media
- Build a Community by Engaging Your Audience
- Practice both Proactive and Reactive Engagement
- Join Communities and Be an Active Member
- Make Your Brand Unique and Authentic
- Gamify Your Brand’s Social Experience
- Be a Good Listener
- Attract Smaller Audiences
- Create a Facebook Fan Page
- Use Short Videos to Get More Engagement
- Ask for Feedback on LinkedIn Posts
- Demonstrate Ethics and Integrity
- Choose the Social Networks that Suit Your Brand Message
- Post Coupon Codes
- Partner with Micro-influencers
- Have Real-time Conversation with Bots
- Do ‘Real-time’ Local Marketing Using Twitter
- Live-Tweet Conferences and Events
- Use Voice Message DMs to Initiate Conversations
- Create Product Groups on LinkedIn
- Target 10,000 New LinkedIn Connections Every Year
- Use Native Videos
- Do B2B Retargeting with LinkedIn Dynamic Ads
- Don’t Forget Static Ads
- Check Your Competitors’ Facebook Ads
- Retarget on YouTube
- Use Social Campaigns to Generate Leads
- Drive Potential Customers to Your Website
- Use Reviews & Testimonials to Strengthen Social Proof
- Monetize Your Social Media Marketing Efforts
Design a Strategy Driven by Data
One of the most important things in social media marketing is data analysis. It helps you to determine what to post to get the best results. Therefore, watch out for trending topics and those with the highest search volume in your industry, and post content related to those topics.
Also, pay attention to your social media analytics to get insights on what works and what doesn’t regarding the kind of content, timing, calls to action, and so on.
2. Create Shareable Content that Tells Your Brand’s Story
Use your content to connect with your audience at an emotional level - how does your content make them feel? As a result, you create something that your audience will feel connected to, will talk about and will buy into - thereby making it more shareable. The shareability of your content will decide whether it has the potential to become viral.
Also, use your content as a medium to tell your brand story - find pieces of your story that you can share with writing, visuals, or video.
3. Include Visual Components in Your Content
People prefer visual components to text - it's something that's deeply embedded in our brains. Therefore, try as much as possible to use more visuals than text in your blogs and social media content. Use photos, videos, charts, illustrations, graphs, and other visual elements. Here’s a tip - using the word ‘video’ in your titles will increase your open rates by 19% and click-through rates by 200-300%.
4. Use Different Types of Content That Suit Your Message
There are many types of content that you should consider using to engage your audience. Don’t just stick to the contemporary, that is, photos, blog posts, and videos. Instead, explore other types such as memes, infographics, and discussions depending on what the audience is communicating. With this, you will always have something interesting to post and join in discussions with social media users.
5. Focus on Quality, Not Quantity
If you've been using social media, then you know that no one reads the long posts - not even you. Therefore, avoid creating long content that does not offer any value to the readers. Instead, focus on writing short, resourceful content that will inspire your audience to comment and share. Also, whenever you’re creating content, have specific goals in mind.
6. Produce Free Ebooks, Magazines, Reports, etc.
In marketing, content is usually classified into primary fuel and nuclear fuel. Primary fuel is the regular content you need to create to give people a reason to keep coming back, for instance, blog posts. It is what propels your business and is essential for the ongoing growth of your business. However, sometimes your business needs a more powerful boost, and that‘s where nuclear fuel comes in. Nuclear fuel is produced less frequently because it’s more difficult to produce. It includes things like ebooks, whitepapers, reports, and magazines. When used properly, it can help you bring tons of people into your workflow.
7. Create Unbranded Videos
When creating video content for Facebook and Instagram, it’s important that you avoid branding the videos, but instead include a call to action at the end. According to research, unbranded videos have higher chances of going viral than videos that sell products or services. When used properly, videos can be very engaging and can help you build a valuable relationship with your audience.
8. Do Live Videos
At this day and age, doing live videos has become such a fun and effective way to connect with people and build stronger relationships. According to Facebook, live videos bring six times the engagement of the usual videos. Live videos are special, and the audience feels lucky to be part of a live video. They are simple to post and don’t cost you much. In addition, most platforms are pushing live videos more than any other content, and the good thing is that people love them. Therefore, take advantage of live videos to engage more with your audience.
9. Post Like a Fan, Not a Marketer
When posting on any platform, avoid posting direct marketing content. Most people on social media are just looking to engage with others and have fun, but not to see what people are selling. Therefore, be very careful with how you engage your audience. Ensure that you resonate with them but at the same time are able to pass the message you intend to convey.
Distribution and Promotion
10. Promote Your Content on Different Platforms
When marketing on social media, you cannot just rely on one platform. If you want to succeed, it’s crucial that you make use of different social networks. Therefore, you will reach more people and grow your social media presence. For instance, if you have created a post on your blog, you can promote it on Facebook, Instagram or any other platform. You can include social tabs to your Facebook page, use your blog page, YouTube channel, or integrate social media with email marketing.
11. Promote More Than You Create
When marketing on various platforms, you don’t have to create new content every time you want to post. You can just promote what you’ve already created, and this actually works even better than creating something new. I have always used an 80/20 promotion-to-creation ratio, and I would advise you to use the same.
12. Repost What Your Audience Loves
Engage with your audience and get their opinion regarding your content. Repost the content that interests your readers the most. This will help you to remain relevant to your audience. Also, incorporate their ideas in your next posts and ask for their suggestions on the content they would like to see from you.
13. Share Third-Party Content
You should share third-party content more frequently than your own. This is actually a strategy that not many people know about. When you share content from relevant, credible websites and blogs, it shows that you’re more interested in helping people than selling your products or services. This, therefore, strengthens your relationship with your audience and makes them want to read your posts.
14. Set a Strategic Posting Frequency
Posting frequently does not necessarily mean you’ll be able to reach more people. Research shows that a brand receives fewer likes and comments when it posts twice a day than when it posts just once a day. Therefore, observe and assess your posts to see when they’re most effective. Don’t waste your precious time and resources creating numerous posts that are not effective. Instead, put more effort into promoting that content at different times of the day.
15. Be Active on Social Media
Being active on social media might seem like an obvious thing, but some people and businesses are content with just having an Instagram account and a Facebook Page. It’s very important to stay active on all platforms which your target audience uses, and this will help you stay in their minds. The number of people using social media is increasing every day, so take advantage and stay active. Follow, engage, share, and comment.
16. Build a Community by Engaging Your Audience
The whole intention of using social media is to reach more people and engage with them so as to increase your brand’s popularity and sell more. The more you engage your audience, the more they will feel like part of your brand. Therefore, ask your audience for their suggestions, opinions, and ideas. You can use polls, quizzes, and conversational content. By engaging with your audience, you’ll be able to build a large community. Join in on other third-party conversations to reach more people.
17. Practice both Proactive and Reactive Engagement
Most businesses practice proactive engagement by posting their own content. However, you can be more strategic and target new social media users. Follow them, like and comment on their posts, and they will follow you back. When you post something, engage with those who react to it to make them feel important and valued.
18. Join Communities and Be an Active Member
If you want to grow your social media, then join various groups on Facebook and Linkedln. However, avoid selling your product or service on the groups. Instead, participate by contributing to topics and sharing relevant content. With time, people will know your brand and will be interested to know what you’re selling.
19. Make Your Brand Unique and Authentic
In order to create a commanding brand, you need to be consistent across all platforms in terms of the name, color, and imagery you use. Another important aspect is the brand voice. Can people identify your post even without your name or logo? Your brand voice is the tone you use when engaging with your audience. It expresses your personality and values. While it can be authoritative or witty, it needs to be authentic.
20. Gamify Your Brand’s Social Experience
If you’re wondering what gamification is in marketing, it is the use of gaming elements such as competition to engage your audience and make the experience more interesting. Generally, people like to play and compete. Therefore, introducing a gaming aspect in your marketing strategy can have amazing results. It doesn’t have to be something complicated - just think of ways to incentivize your audience to do specific actions.
21. Be a Good Listener
By listening I mean taking your audience’s opinions, suggestions, and ideas to improve your marketing strategies and product/service. When interacting with them, don’t just look for complaints, read everything that they’re saying so as to learn about the industry, trends, as well as what the readers think about your brand.
22. Attract Smaller Audiences
I know you're wondering why you would want to attract a smaller audience while your aim is to have a commanding social presence. Well, smaller niches are more connected and passionate about their interests. Therefore, they are always looking to get new content and engage. This means you’ll even be able to interact with them on a personal level.
23. Create a Facebook Fan Page
A Facebook fan page allows your potential readers and customers to connect with you. It can help you to brand, engage, and send messages to your fans. Start by creating a welcome page where you explain how your potential followers will benefit by liking your page. At the top of your page, advertise your products using the photo slider. And to promote engagement and reach a wider audience, use the @mention option when replying to comments.
24. Use Short Videos to Get More Engagement
Video ads get more attention than image ads on all social media platforms. In fact, the click-through rate (CTR) on video content is twice more than that of image and text-only content. Therefore, create short videos and promote them across all sites to reach more people.
26. Demonstrate Ethics and Integrity
Demonstrating ethics and integrity when marketing shows that you observe a high level of integrity when doing business. Therefore, whenever you encounter a challenge such as a complaint, take it as an opportunity to show how much you care and how good your customer service is. This will appeal to your audience and build your reputation.
27. Choose the Social Networks that Suit Your Brand Message
With over 50 social media channels available, you should wisely choose the platforms that will benefit your business. It’s quite obvious that your first on the list will be Facebook, Twitter, and Instagram, but you shouldn’t ignore the new emerging channels like Pinterest and Google Plus. However, make sure that you choose the channels that fit your brand message the most.
28. Post Coupon Codes
People like to get free things and discounts. As a result, coupon codes are quite attractive and great incentives. Post these codes to every social network you’re using, and make sure you have specific codes for each site. This will help you to assess how each platform is driving sales.
29. Partner with Micro-influencers
Micro-influencers are normal people with an authentic audience of between 3000 and 50,000 followers. However, what matters most is how engaged they are. Therefore, find micro-influencers in your industry to help you promote your business and build reliable connections. Customers tend to trust micro-influencers more than they trust brands.
30. Have Real-time Conversation with Bots
Today, customers want to get instant help and have their issues addressed immediately. And since social media doesn’t sleep, it can be hard to reply to customers instantly every time. Luckily, you can use the automated tools that allow you to post, monitor mentions, offer immediate help, and sell in real-time.
31. Do ‘Real-time’ Local Marketing Using Twitter
Twitter lets you search for specific terms and then target those terms based on geographic location. This is a great tool that can help you do real-time marketing within your local area. For instance, if you run a bar in a certain town and someone within X kilometers tweets, “TGIF Now I can have a few drinks,” you can reply and tell him/her about your happy hour or any other exciting stuff you have that day.
32. Live-Tweet Conferences and Events
If you want to get valuable followers on Twitter, posting live tweets is one of the best ways. When you tweet content during an event you’ve attended, it helps you to connect with people within your industry. Take pictures of the speaker, the notes, charts, and everything useful, and tweet during the event. This will get you more followers and engagement.
33. Use Voice Message DMs to Initiate Conversations
Though Instagram is mostly used to boost brand awareness, marketers can also send direct messages to reach people on a personal level. If you do it well and strategically, you can get a significant increase in engagement and sales as well.
36. Use Native Videos
Most people prefer to watch videos instead of reading texts. That’s why every other social network is pushing video more aggressively. Take advantage of this and upload native videos on all the channels you’re using. Most marketers post on YouTube and then share across other networks, but that’s not as effective as posting native video.
37. Do B2B Retargeting with LinkedIn Dynamic Ads
LinkedIn offers a very good tool for retargeting called Dynamic Ads. These are personalized ads that are placed on the right side of a feed and are divided into:
- Follow company Ads
- Spotlight Ads
- Content Ads
Dynamic ads generate leads by driving traffic to your landing page or website. They are especially great for B2B businesses, with over 80% of B2B leads coming from LinkedIn. They use members’ personal information to attract and engage them. Therefore, you can build deeper relationships with your audience.
38. Don’t Forget Static Ads
Although video ads are more effective than image and text-only ads, static ads are also quite important. In fact, they lead to higher cost per lead (CPL) in some areas. Therefore, they can be great for retargeting, once the audience is familiar with your brand.
39. Check Your Competitors’ Facebook Ads
Facebook allows you to see other Pages’ ads. Therefore, if you want to see your competitors’ ads, you can just go to their Page and click on ‘Info and Ads.’ You will get to know their design, voice, and style, which will help you to create better ads. You can also use geographical features to see where your competitors run their ads.
40. Retarget on YouTube
Once you have created connections and posted videos about your products, you can then retarget those connections with an ad reminding them of your offerings. You can also offer them a coupon or discount to entice them. This ensures that your brand remains in your audience’s mind until they buy your product. Retargeting is quite easy, and you only need an audience size of 100. YouTube allows you to create lists based on certain criteria such as those who have viewed any video, viewed a particular video, commented on a video, and so on.
41. Use Social Campaigns to Generate Leads
Sometimes businesses also need to do targeted social media campaigns. These social campaigns are a great way to generate leads. They differ from everyday social media marketing efforts because they usually have specific goals, defined start and end period, and their results can be tracked. The campaigns often cover a particular aspect of the business such as promotion of a new product.
42. Drive Potential Customers to Your Website
Social media is a great platform for increasing brand awareness. However, as a business, you want to see that investment lead to sales. To achieve this, you need to give your audience a reason to engage with your business and visit your website. This will increase your conversion rate. In addition, you should use the various tools offered by social media channels such as buttons and built-in forms. This will help you increase leads.
43.Use Reviews & Testimonials to Strengthen Social Proof
Social proof is quite important in convincing customers to buy a product or service, especially for local businesses. This is what has made search engines to incorporate it into their ranking algorithm. One platform that can help you improve your visibility locally is ‘Google My Business.’ It has been proven that the number of reviews and engagements have a direct correlation with local search rankings. Therefore, to improve your rankings, ensure you have reviews. You can either request customers manually or enlist tools to request customers to review. But this does not just apply to GMB only, but it also applies to other social networks. Having engagements and positive reviews will play a major role in your success.
44. Monetize Your Social Media Marketing Efforts
Even as you try to engage with your audience on various platforms, it’s important that you don’t lose focus on the main goal, which is to make sales. Therefore, find smart ways to pitch your marketing messages. Some excellent ways include:
- Promoting free content instead of products
- Using subscription channels
- Directing people to your content instead of products
- Asking people to register for free valuable content
How are you going to use these hacks for building your social media marketing strategies? Tell me in the comments.