Most businesses commit the classic mistake of running Facebook ads without any serious thought on budget allocation and KPI planning. Everything is mere guesswork with flaky results and burnt pockets.
But Facebook marketing isn’t as complicated as you think. Marketers are still using this social media platform to get qualified leads in mass. What’s the secret weapon, though?
Facebook ad management software is the answer to this. It streamlines every step of your marketing strategy. In case you are wondering if Facebook ad tools are worth investing in, you can have a look at these social media statistics.
To top it all off, Facebook can be a powerful selling tool, as 78 percent of American consumers have discovered products there. With all these compelling reasons for trying out Facebook ads, your only question should be: “How can I start?”
One promising way to begin is to use Facebook tools. Not only do they make it easier to manage the entire process, but they also save you money.
This blog will talk about 9 such Facebook ad tools to make your next ad campaign a roaring success. Let’s go!
Another popular web-based Facebook ad manager tool, AdEspresso, is a comprehensive platform for businesses. Created specifically for creating, testing, and optimizing ads for social media, AdEspresso provides advanced options like generating custom PDF reports of each Facebook ad campaign.
With this Facebook ad tool, you can create complex campaigns and do a lot of A/B testing to find the best-performing versions. Running tests to check the performance of multiple ad elements is also available. For example, if the user adds different variations of one ad in the AdEspresso editor, the tool automatically creates split tests and runs them.
AdEspresso is a solid Facebook ad automation tool, but many users have reported some difficulties with campaign setup and testing. AdEspresso doesn’t allow ads to be added to a campaign once it’s submitted to Facebook, which slows down the process of campaign creation. Also, some users have found AdEspresso’s customer support unhelpful in resolving critical issues.
Pros
Emily M.
The best thing about AdEspresso is that it allows you to create ads from different platforms in one place. Monitoring the ads is easy since they are organized in a single panel, and visually it is easy to see the performance of each ad.
Cons
Verified AdEspresso User
Its price is high; it does not offer high-level functions that justify its price. Outside of being able to organize each ad in a single panel, I can’t get more out of AdEspresso.
Qwaya is another popular Facebook ad management software to manage and optimize advertising on Facebook. It is created specifically for professionals. This makes it more advanced compared to other tools on this list, including AdEspresso.
However, more features make Qwaya a bit difficult to use, especially if you’re new to the world of social media advertising.
One of the best features worth mentioning is a superb audience A/B testing for generating an advanced report with a side-to-side comparison. Filter the results using different criteria to target the most promising audience for your campaigns.
The process of creating ads is fairly simple. All you need to do is click through a special menu. A collection of ad templates is available to help you with the design. Qwaya also has a target audience search engine that finds relevant Facebook users.
Choosing Qwaya, however, is a good option only for those with years of experience with social media advertising. The app’s advanced options could easily confuse beginners and those who lack much experience in the field. The focus on professionals also resulted in a very high cost of the tool, making it unaffordable for small businesses.
Pros
Verified Qwaya User
I like that you can create templates and use those for your campaigns. You can easily publish 600 campaigns in an hour or 2. Doing it manually would take you ages.
Cons
Verified Qwaya User
Horrible customer service, mediocre product. Terrible customer service; I got locked out of my account without a refund. When I was charged after canceling, they informed me that I had not canceled through their website (only via email), so nothing could be done so far as a refund.
Adroll is a Facebook ad management software designed for medium and large-sized businesses using automation and CRM tools. You can target specific audiences on Facebook at different customer journey points and get detailed analytics on campaign performance.
This Facebook ad automation tool supports single-image, video, and carousel ads. AdRoll offers a single format for the single image ads, which is optimized for use in all possible placements on Facebook and Instagram. As for carousel and video-based advertising, Adroll supports all available formats and provides best practices to follow.
The availability of the free version makes AdRoll an attractive option for businesses, but there’s a catch. The tool was created for agencies and large businesses, which means it could be fairly complex to use for inexperienced users. It’s common for many small businesses and beginners to start with free accounts and end up investing thousands of dollars on campaigns they weren’t sure how to manage.
Pros
Javier Z
AdRoll has been improving its capabilities and offering its users more ways to fulfill programmatic campaigns. Being retargeting, one of its best ways to make sure they are taking back their client’s prospects to the things they are interested in the most.
Cons
Verified AdRoll User
Reporting is incredibly slow; UI can be slow, laggy, and unresponsive. Workflow generally is poor. Performance mostly is strong, but in deep dives, we’ve determined that AdRoll’s remarketing is a bit aggressive and potentially overinflating conversions and revenue associated as it tries to take credit for conversions which in some cases it shouldn’t.
Hootsuite Ads is a known Facebook ad tool because it comes from Hootsuite, a popular social management platform.
Even if you have little experience with social media advertising, you’ll find designing your first ad with Hootsuite Ads a breeze. It has a built-in tool for defining such ad characteristics as shape, photo, and copy, so you’ll get a head start on that. Although the builder makes ad creation easy and fast, it’s still recommended to write your own copy to make the ad more unique.
While being user-friendly in terms of ad creation and promotion, Hootsuite Ads can be a bit heavy on analytics. Moreover, the most affordable plan supports only 3 social media accounts, which could be not enough for a small business. That’s why I’d suggest using Hootsuite alternatives like SocialPilot, which offers 25 accounts at just $50.
Pros
Yaroslav K.
I have used HS for about two months as part of my work at the company, and I was rather happy with it. However, for my personal projects, I have stopped using it after finding alternatives. I have used Hootsuite briefly for some of my clients, and I was rather satisfied with the performance and the results. Hootsuite is pretty easy to use and comfortable to perform posting tasks.
Cons
Rebecca F.
Its interface is not so appealing, and you have to spend much time to figure out the features; it is necessary to get to it through learning videos; only then can you create effective plans.
Driftstock is a Facebook ad tool for automating the process of creating ads. Overall, the process of ad creation and promotion is pretty straightforward, so you save a lot of time by optimizing these processes.
Thanks to the built-in Drfitstock Create, you can design good-looking ads in minutes and boost them on Facebook. In addition to Create, Driftrock also has Flow, a tool for the automatic update for Facebook Custom audiences and targeting similar audiences; and OpenBook, designed to run a detailed analysis for Facebook ad campaigns and define ROI.
The user of Driftstock also can have a custom bidding strategy and preferred payment methodology for ads.
What was really disappointing is the lack of free trial. Instead, the company invites you to book a session and use the demo version of the software.
To request a demo, one has to fill out a form (phone number and emails are mandatory) and wait for the review and approval by Driftrock. The demo is only a part of the session with strategy advice.
While demos are a legit lead generation technique, it seems a bit unreasonable to rely so much on it, considering that the majority of competitors offer free trials of their solutions.
Pros
Verified Driftrock User
It’s super simple to set up. Within minutes I was able to start creating audiences. We have a tag-based CRM, so we are able to create a Google audience from anyone that completes the desired task on our site.
Cons
Jeff Chieh
It’s an absolute mess of a product with horrible support. The constant failures aren’t worth the headaches even if the service was free! Constant failures of syncing (which is what the entire purpose is). And techs that then blame the issue on user error when I haven’t even logged into the platform for weeks.
This list would’ve been incomplete without this one. Facebook Ads Manager is a part of the general Facebook Business Manager and a native application that gives access to marketing tools for focused ads to reach specific audiences. In this standard tool, you can create, manage, and optimize your campaigns.
A beginner in Facebook advertising will appreciate that using the essential features is really easy. Thanks to a Facebook-like environment, frequent social media users should find the environment quite familiar. That’s why many people often start with the Manager and later make a transition to more functional Facebook marketing software. Alternatively, some people may use third-party solutions to improve ads data management and reporting, e.g., by exporting Facebook ads data to BigQuery, there’s an option to back up records and evaluate performance in-depth, especially if you handle many campaigns at the same time.
It’s even possible to spend about $5 per day on Facebook advertising and get some results. You can set this budget, but also remember that you’ll only pay more than your competitor by a penny. Let’s say you set a bid to $3, and the highest bid from a competing advertiser is $1.50; you’ll have to pay only $1.51.
However, the main problem with the bidding system on such a popular tool like Facebook Ads Manager is constant cost fluctuations. One day, $1.51 could be enough, but it’s not the set-the-price-and-forget-about-it kind of deal. Just a couple of days later, the price can easily jump to $3.50, and there’ll be nothing you could do.
Pros
User Review
Facebook for business has infiltrated the small business marketplace in a really impressive way; the first thing most new companies do is set up a page for their endeavor that can then be used to promote and share their services, products, or events. Likes and follows generate a buzz, enable reviews to further the shop’s reputation, and in general carry the store further than word of mouth ever used to. That’s what I appreciate and like the best – the universal nature of the process.
Cons
User Review
Features either don’t work at all or work in ways that don’t make sense.
Revealbot is a Facebook ad automation tool. With Revealbot, advertisers can put the day-to-day management of ad campaigns on autopilot, freeing up time to do the things automation can’t do, like creating the next great ad.
Revealbot’s easy-to-use automated rule constructor offers advanced features to write complex automation not possible in native platforms, such as AND/OR operators, custom metrics, custom timeframes, metric comparison, and ranking comparison. Revealbot’s plans start at $99, and it also comes with a 14-day free trial.
Pros
Mike M.
Revealbot automates your Facebook Ads with ease. Overall I have been really happy with this unique program. It is a must-have tool for scaling your Facebook ad campaigns, is easy to use, and well worth the money. Helps save time and money immediately.
Cons
Andrew L.
We didn’t like the fact that you couldn’t choose the right times to enter the ad auctions (at a certain cost) and pull out at optimal times per day. Overall, their customer service was poor and wasn’t helpful when we tried to speak to them regarding billing issues.
AdStage is a phenomenal Facebook ad automation tool that saves you hours spent on reporting hassles. Create your customizable dashboards in seconds and get started with inbuilt templates. You can also automate your ad optimizations with AdStage. Customize your ad specifics as per its real-time performance.
Get analytics from Google Adwords combined with Facebook insights for a comprehensive idea about your online presence. Numbers bore you? No worries. Access charts for visual depiction when auditing Facebook campaign data.
Pros
Trinity J
We love how AdStage allows a report on a campaign, adset, or ad and allows so many different ways to filter and view information. By using date ranges, keywords, and adset titles, we can show everything we need to about our clients’ paid spend on social media and beyond.
Cons
J.P. V
The platform is fairly new, so new features are being added, and bugs pop up. Maybe your rules will run, and maybe they won’t. Maybe they’ll switch the authorization token to a different user. Maybe your reports won’t run as scheduled.
Are Facebook Ads worth it?
Facebook has one of the largest user bases. Facebook ads outperform traditional advertising strategies because of their targeted nature and the sheer volume of potential customers.
But managing ads takes time and effort. Sometimes you end up spending a significant amount on disheartening output. This is why investing in Facebook ad tools is crucial. Conducting campaigns with a reliable, affordable, and easy-to-use advertisement tool is necessary to entice customers who have hundreds of options to choose from. Along with ads, it is also important to streamline your organic activities. This calls for a tool like SocialPilot, which is capable of managing all integral marketing ventures. Don’t wait anymore now. Start your free trial to get one step closer to being a pro-marketer.
The best Facebook tools for brands and marketers to promote ads are:
With more than 2.5 billion monthly active users, Facebook is one of the best ways to get your ads in front of a relevant audience. To make it happen, you need a simple-to-use Facebook ad tool with great targeting options.
Facebook ad tools are apps designed to create and launch a custom ad campaign on Facebook. It’s a common strategy to reach customers, thanks to its ability to target Facebook users with specific characteristics and locations.
In this article, we shared 9 best Facebook ad tools to help you reach the right customers and sell more. But out of all, SocialPilot gives the most value for money with its powerful targeting options and ad creation capabilities. Also, SocialPilot offers access to 5 accounts for just $1 as part of the campaign to support online businesses during the COVID-19 crisis.
In SocialPilot, go to the Ads menu and click on Manage Ads. The menu opens the list of options: goal, duration, budget, audience, and others. Configure the ad to run on Facebook, launch it, and monitor its performance in the Ads menu.
To optimize spending for Facebook ads, go to the SocialPilot dashboard. You can adjust the options such as the campaign duration and budget in the Ads menu and track its performance.
You need a Facebook ad tool to create and publish ads. To run and manage Facebook ads effectively as a beginner, you need an affordable and easy-to-use tool. SocialPilot is one of the simplest Facebook ad tools which comes with a 14-day free trial without the credit card requirement.
About the Author
Jimit Bagadiya
Jimit Bagadiya is the co-founder and CEO at SocialPilot. He brings 13 years of leadership experience in building SaaS platforms. He divides his time between working with his team on product engineering and maintaining a good customer happiness quotient. He aims to bring SocialPilot to the forefront of social business.
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SocialPilot
$30
per month
Trusted by 115,000+ online businesses, SocialPilot is an excellent tool for managing Facebook ads that work for solo entrepreneurs and agencies. When it comes to promoting your ads online, it’s one of the most straightforward Facebook Ad tools to use on this list.
It literally takes a couple of minutes to add a Facebook account and get acquainted with an intuitive dashboard. Just connect your Facebook Ad account and manage everything using one menu.
In fact, many SocialPilot users say that the learning curve is surprisingly minimal, and they were able to achieve expected results pretty quickly.
The process of boosting Facebook posts with SocialPilot is easy. You don’t have to wait for posts and ads to be published for boosting. Schedule them in advance and boost them even before publishing. This ability will save you time so you can focus on things that need your attention.
SocialPilot has powerful audience targeting options to reach Facebook users who are most likely to engage with your ads. Just select the audience you’ve targeted already or create new ones.
SocialPilot’s powerful integration with Facebook lets you publish, boost and create a Facebook Lead Ad with a complete analysis. Get a complete overview of the engagement generated by your campaigns for improving them further.
Another important thing about SocialPilot is that it gives the user complete control over ad campaign options. You can adjust the duration of the ad, choose days to display them, change spending parameters, and make other changes to achieve the maximum impact.
But wait, there’s more.
SocialPilot Features
Pros
Palak J.
A very easy and simple to use software. It helps you manage to post on all the social media platforms and get the analytics, respectively. You can also connect the Facebook ads account to it and manage the ads and posting from a single platform. I like the dashboard of SocialPilot and how it helps you group the social accounts of one client.
Travis R.
The price was extremely friendly compared to other options out there. It was able to accommodate a large number of accounts we managed and worked relatively reliably. Easy to set up.