13 Ways to Get More Followers on Facebook: Used by Top Brands

Have you ever wondered how to increase Facebook followers and subscribers? If yes, then hang out with us for a while.

While some may think that keeping a tab on the number of your followers on Facebook is not very useful, others may disagree.

Even if seeing an increase in Facebook followers takes a lot of effort from you, it is a crucial matter. Your followers could help you understand the number of people your brand’s messages are reaching. In turn, this impacts the amount of conversions driven by your brand.

Today, our social media experts have curated 13 of the most effective, results-driven methods to help you grow your Facebook followers faster, all based on an analysis of top brands dominating their niches.

Who Are Facebook Followers and Subscribers?

Followers on Facebook are the individuals who have decided to “follow” you on Facebook so that they can know about your posting activities actively.

Subscribers are also similar but the catch is that subscribers can only be gained for the accounts that allow subscribers. Subscribing to a Facebook account also ensures all the updates of the account reach you from time to time.

The road to Facebook page followers increase is not free of twists and turns. While there might be a plethora of claimed ways to help the cause, only a few prove to be useful.

So hop on as we tell you 13 best ways to increase your Facebook followers.

1. Facebook Ads Are Your Ally

Running ads to promote your brand is such a classic yet effective move; industry giants always do it. If you wish to be easily discoverable to your target audience, then consider running Facebook Ads.

You can create ads that drive the most engagement to see a surge in your brand’s visibility on Facebook.

Jon Loomer, Advanced Facebook Ads Strategist

Since the main idea is to bring in traffic of people onto your page to increase Facebook followers and subscribers, use content in the form of carousel ads or video ads.

It was found that carousel ads drive ten times more traffic than image ads within the meager period of three months.

Brilliant, isn’t it? Another research found that about 47% of the viewers watch video ads mainly on Facebook.

Preferring these two formats of Facebook Ads can garner more attention to your ad and help increase your followers.

Subsequently, this can also aid in driving conversions. The main idea behind this is – whenever an individual likes the content of your ad, they will probably want to engage with your Facebook page.

Quick Tips:

• Use carousel or video ads to drive engagement and visibility.
• Target your audience with tailored ads to increase followers.
• Monitor ad performance and adjust targeting for better results.

Not only can you witness a surge in followers through this, but you also get more likes. If your goal is to drive sales, running a conversion ad can prove effective.

2. Send an Invite to Gain Audience

Another effective means of driving Facebook followers is by inviting people to drop a like on your brand’s page. We have seen brands like Starbucks, Decathlon, and Sephora often ask their customers to like and subscribe to their Facebook page.

How to get more followers on Facebook you ask?

The simplest and most effective answer might be to just invite them to drop a like on your brand’s page.

To begin with, you can invite your family and friends to like your page. As your brand’s Facebook Ad rolls out, Facebook itself will invite people to like your page.

Facebook would simply do this by dropping a notification to the people who see the ad. Typically, if your ad is meant to drive higher engagement, the chances of people following your page would become higher as well.

Quick Tips:

• Invite friends and family to like your page to get initial traction.
• Send invites to users who engage with your posts or ads.
• Be mindful of sending too many invites at once to avoid account restrictions.

But beware when you send invites on your own. If you end up sending too many invites in a limited time frame, Facebook might temporarily block your account.

In case your account is blocked temporarily, Facebook would still show notifications asking you to invite more people. Yet, you could not act on this notification as invite sending would be disabled for some time.

You may have to sit this out for a couple of days before you can send more invites.

In a way, the idea of setting a target follower base is essential here. You must understand who will be interested in your page and who is more likely to become a follower. Based on that, send an invite.

3. Start a Giveaway Contest

Starting giveaways is a good way to get noticed by your target audience base. If you run a giveaway contest, you can easily promote your Facebook page.

This prospect would attract numerous people as they would want to participate to win the goodies. Giveaways hold the key to bringing quick interactions. This is a proven strategy for growing brands that aim to attract like-minded individuals.

As more people interact with the content you post, a higher proportion of people will have your Facebook page show up in their news feed. Subsequently, higher visibility can drive higher engagement.

Quick Tips:

• Host giveaways to attract new subscribers and followers and boost engagement.
• Promote your giveaway across multiple platforms for wider reach.
• Incorporate a “refer a friend” option to multiply participation.

If you are not sure how to run a contest on Facebook, use a tool. Using such tools, you can readily find templates for contests.

Make sure you also use the option of “refer a friend” to get even greater engagement. If you attach some perks with that option, then your chances of success might just multiply manifolds.

4. Virality is the Key

The norm is that people like what is trending. Creating virality through your content can become the best way to get followers on Facebook page along with sizeable engagement.

At times, sharing memes, funny content, videos and relatable content can help in creating virality.

If something is highly relatable or funny, people might feel inclined to tag their friends in the post, leading to a multiplication of viewers who see it and people who like.

These people might then also become your page’s followers, depending upon their perception of the quality of the content.

Quick Tips:

• Create relatable or funny content that encourages tagging.
• Use trending topics or memes to increase shareability and virality.
• Focus on emotional content to make it resonate with your audience.

Remember, the content that evokes emotions goes viral. You just need to tap into the mentality of your target audience and let out your inner creativity leading to a guaranteed Facebook followers increase..

5. Go All In on Reels and Shorts

With Facebook increasingly favoring short-form content, focusing on Reels and Shorts can drastically boost your visibility.

These videos can quickly capture attention, convey your message in a fun and dynamic way, and increase your chances of going viral.

Quick Tips:

• Create 3–5 Reels per week, focusing on trending audio and creative visuals.
• Use trending hashtags and audio to increase discoverability.
• Ensure high production quality with clear visuals and sound.
• Engage with comments and DMs to build stronger connections.

Utilize Facebook automation tools to automate the posting at optimal times, ensuring your content reaches your audience when they’re most active.

Creating and posting more Reels can significantly expand your reach and visibility on Facebook. These short, engaging videos tend to get a higher priority in Facebook’s algorithm, so regularly sharing them can dramatically increase your chances of gaining followers and boosting engagement.

6. Prompt Partners to Tag Your Posts

The visibility of your page may rely heavily on how much the content is being shared around. While shares of the content, along with reposts, might help increase the followers on your page, you can also ask the brand partners to tag your page in their posts.

If they also mention your product or service within their content, that can also be helpful. It is better to target partners that have a big enough follower base. Since your partners would likely have an audience similar to your target audience, you can salvage this quite well.

Quick Tips:

• Ask partners or influencers to tag your page in their posts.
• Collaborate with brands that share a similar audience for more visibility.
• Encourage loyal customers to tag your products in their posts.

You can also prompt your loyal customers to tag you within their posts featuring your product.

7. Up Your Posting Frequency

How often you post content on your page ensures its relevance to those who already follow or might follow your page.

The pages that do not host good quantity content face the risk of becoming outdated. Since nothing is keeping the people on the page, they might just end up unfollowing.

But there is a fine line between posting too frequently and posting just the right number of times. If you post too much content in a short span of time, you would likely run out of quality content to post.

Mark Schaefer, Author of Known and Social Media Educator

It was also found that pages with less than 10,000 followers might experience a 50% drop in engagement on a post if they posted more than once a day.

Quick Tips:

• Post at least 3–7 times per week to stay relevant.
• Avoid posting too frequently to prevent audience fatigue.
• Use social media publishing tool to maintain a consistent posting schedule.

While typically, people manually publish content on their Facebook Page. Even though this practice is commonplace, it is quite time-consuming.

If you opt for a publishing tool, you can simply schedule the date and time of posting, and your post will go live automatically.

8. Optimize Post Timing Using

Timing is everything when it comes to social media posts.

Posting when your audience is most active is crucial to driving engagement and gaining new followers. Facebook’s algorithm favors posts that receive quick engagement, and posting at optimal times helps ensure that your content is seen by more people.

Quick Tips:

• Analyze your post performance with social media analytic tools to track engagement patterns.
• Post during peak times (7-9 AM, 12-2 PM, 7-9 PM) for higher visibility.
• Schedule posts at optimal times to ensure consistent engagement.
• Experiment with posting times regularly to refine your strategy.

By strategically scheduling your posts based on real-time performance data, you’ll be able to maximize your content’s reach and increase engagement on your page. Optimizing post timing allows you to stay ahead of the competition and keep your audience engaged.

9. Show Them Variety

If you are posting the same type of content all the time, then following your page can get monotonous for your followers and subscribers. This can drive them away.

While relatability in content is essential, diversity is equally important. The more variety your content produces, the better chances you have of attracting more followers and increasing the reach of your Facebook page.

Quick Tips:

• Mix up your content types to keep your audience engaged.
• Post videos, images, polls, and stories to provide a range of content.
• Experiment with different formats to see what resonates most with your audience.

While that is surely an exciting and innovative way of doing things, you can also go for the content formats that typically get more traction on social media.

For instance, video content is generally well-received. At times, the prior engagement on content drives further engagement. Your content marketing strategy should be high on point.

10. Get Verified for Extra Credibility

Verification on Facebook is not just a status symbol, it’s a powerful tool for building trust and authenticity.

A verified badge increases your credibility, making users more likely to follow and engage with your page.

To get verified, ensure your page is complete and active, with a consistent posting schedule. You can apply through Facebook’s official channels for verification, and remember, consistency is key!

A verified page is more likely to be shown in Facebook search results, improving your chances of gaining new followers and subscribers. Plus, being verified offers an extra layer of authority, especially if you’re running a business page or a public figure profile.

Quick Tips:

• Complete your Facebook profile with a photo, bio, and contact info.
• Ensure consistency across all your social media profiles.
• Build a strong presence by posting regularly and engaging with followers.
• Apply for verification through Facebook’s official channels with required documents.
• Stay active and engaged after applying to improve your chances of verification.

Getting verified on Facebook is not only a great way to build trust but also a valuable tool for growing your audience. It’s a clear signal that your page is credible, authentic, and worthy of attention. Keep in mind that while verification can’t guarantee increased followers overnight, it does lay a strong foundation for future growth.

11. Make Your Content Shareable

Most people who come across something they find evocative enough want to share it with their friends and family.

If your content does not have a share button, people would likely find that odd. This can negatively impact your follower’s base.

Ann Tran, Digital Influencer & Forbes Top 50 Social Media Power Influencer

Quick Tips:

• Include a share button on your content to encourage sharing.
• Create content that’s shareable and resonates with your target audience.
• Use compelling CTAs to prompt followers to share posts with their network.

Shareable content can act as an avenue to get more followers on your page as it inflates your reach. While the want to share or the lack thereof would depend highly on the quality of the targeted audience. The quality of content also plays a crucial role.

You should not only focus on discussing topics that your target audience finds interesting, but also make it shareable so that they can put it across others.

12. Increase the Target Audience Interaction

If your page is still taking the initial steps of follower growth, it is good to interact with your audience to show them that you notice them.

Most social media users like to be noticed. You can engage them with your brand by replying to their comments or answering their messages.

In the Social Media Trends Webinar, Jon emphasized this point with a simple yet powerful observation:

Jon Stephen Stansel

This interaction should be consistent as it holds the key to boosting your brand’s engagement.

Quick Tips:

• Respond to comments and messages promptly to engage with followers.
• Ask questions in your posts to encourage comments and interaction.
• To make a consistent posting, you can automate your Facebook posts natively or use a third-party scheduler.

Doing this not only helps in consistency but also helps to forge good relations with your followers, resulting in brand loyalty budding.

13. Start Your Facebook Page Promotion

There are millions of brands out there, and many of them have Facebook pages. A number of them might be doing well on Facebook as far as followers and engagement are concerned.

But it was not always like this; these pages were promoted first to attract an audience.

So here is how to get more followers on Facebook by page promotion:

• Get a Facebook plugin for your official website.
• Include CTA to your Facebook page wherever you can.
• Host giveaways on Facebook, yet promote it on other platforms as well.

If your presence is more extensive on one social media platform as compared to another, salvage that to promote your Facebook page.

In Sum

If you get these 13 tips straight, your follower base on Facebook might just see a stupendous hike.

While some may say you can buy Facebook followers or subscribers, and even though this prospect seems like a good one, it is not.

Buying fake likes and fake followers can damage your brand in the long run. While it is legal, and Facebook would not ban you, it is still a bad move.

And for those of you who wish to be the creme de la creme of Facebook and other social media platforms, go for SocialPilot, for a comprehensive social media management solution.

Don’t think twice before you put the tool to the test.