12 LinkedIn Analytics Tools for Smarter Performance Tracking

LinkedIn has always been a hub for B2B marketing, professional networking, and lead generation. In 2025, the platform’s B2B Benchmark report reveals 94% marketers agreed that trust is the most important business driver in B2B success. 

When trust is no longer a vanity metric but the most direct path to ROI, you need to measure it. LinkedIn analytics can provide the data points to do that, quantifying your consistency and credibility, verifying the trust your brand has earned. 

This is where LinkedIn analytics tools come into play. These tools provide LinkedIn key metrics that help you understand which content type works best for your company page, analyze audience growth, and generate detailed reports regularly, allowing you to track everything and refine your content strategy accordingly.

With various options available, selecting the right tool for getting audience insights can significantly impact your personal or your company’s LinkedIn presence. This article will help you understand the best analytics tools for LinkedIn to drive your growth.

What are LinkedIn Analytics Tools and What do They do?

LinkedIn analytics tools are software that track, measure, and analyze the performance of your profile and company pages. They monitor engagement metrics, dig into audience insights, and benchmark competitors to help you understand where your strategic gaps lie. 

Analytics with key LinkedIn metrics available natively on your profile, and can also be accessed using a wide range of third-party tools that offer more in-depth and multi-platform insights.  

These LinkedIn analytics tools tap into the platform’s native data streams, engagement signals, and API integrations to collect data. Then it connects the dots to determine patterns and turns them into meaningful insights. Then the tool presents these findings in a digestible dashboard via charts, graphs, and data tables in reports. And all of this is done in real time, so the users get the latest results at any chosen moment. 

You need these tools to move beyond guesswork and create a truly data-driven strategy. 

Whether you are a one-person business, a multi-client agency, or an enterprise with varied needs, LinkedIn analytics can help you move beyond guesswork and create a truly data-driven strategy. 

LinkedIn Native Analytics vs LinkedIn Analytics Tool: What You’re Missing

LinkedIn’s native analytics offer only surface-level insights. To unlock deeper, data-driven strategies, you need dedicated third-party tools. Here is a detailed comparison:

Overview of Standout LinkedIn Analytics Tools 

The table below offers a comprehensive comparison of the top analytics tools for LinkedIn reporting. It can help you understand their capabilities and choose the best tool for your needs and budget.

	SocialPilot	Keyhole	Later	Sprout Social	Brandwatch
Pricing	Starts at $30/Month	Starts at $119/Month	Starts at $25/Month	Starts at $199/Month	Custom Pricing
Best for	Agencies & Small Businesses	Marketers & Brands	Brands & Creators	Brands & Enterprises	Brands & Enterprises
Social Profiles	7	1	7	5	Custom
Ease of Use
Support
LinkedIn Analytics
Audience Demographics	Easy to read	Complex		Confusing	Hard to navigate
Engagement Metrics	Comprehensive Insights	Basic metrics		Limited depth	General overview
Local Time Zone Analytics
Video Performance	Comprehensive	Basic insights		Limited details	Basic
Post Timing Insights	Highly customizable	Basic options	Rigid	Complicated	Confusing
Historical Data
LinkedIn Reporting
Custom Report Builder	Effortless			Slow	Basic
Automated Reports	Seamless	Limited	Basic	Manual	Over Complicated
PDF Report Export	Highly Flexible	Basic options	Manual	Limited	Basic
Profile Report
Report Scheduling
PDF Report Scheduling
Campaign Report
Multiple Accounts Reporting
White Labeling
White Label Reports
White Label Dashboard
	Try for Free	Learn More	Learn More	Learn More	Learn More

Best for:

Social Media Platforms Supported:

LinkedIn, X (Twitter), Facebook, Instagram, YouTube, Google Business Profile, Threads, and TikTok.

About SocialPilot:

SocialPilot is a capable tool that simplifies the process of monitoring LinkedIn analytics within its comprehensive dashboard for multiple social media platforms. The LinkedIn analytics capabilities in this tool include in-depth profile trends like follower growth trends, impression and engagement patterns, as well as detailed LinkedIn post analytics and video performance. 

It provides critical data for both personal profiles as well as LinkedIn company pages, allowing you to centralize all LinkedIn reporting into one place. 

The data available within SocialPilot helps draw a correlation between the timings, the reach you get, and the engagement it results in. This insight can give a clearer direction to your LinkedIn strategies. 

The capability that sets SocialPilot apart from other tools is its advanced reporting. Along with tracking analytics, it can create shareable, branded reports that can be downloaded and shared with your team and clients. You can even customize each report or create multi-account reports highlighting your social media success. 

Key Features of SocialPilot:

SocialPilot Pricing

SocialPilot offers a 14-day free trial with access to all premium features (no credit card required & cancel any time). Choose a plan that fits your needs.

Best for:

Social Media Networks Supported:

LinkedIn (Personal Profiles only)

About Taplio:

Taplio is a LinkedIn-focused analytics and growth platform designed for professionals, content creators, and solopreneurs seeking to maximize their personal brand impact.

It consolidates all key LinkedIn metrics like followers, impressions, profile views, likes, and comments into a single, user-friendly dashboard. 

Visual  highlight top-performing posts and their correlation with profile visits and follower growth, while historical performance trends reveal content patterns that resonate most.  

The Taplio LinkedIn Chrome extension allows you to see the KPIs of your own LinkedIn profile at a glance. This helps keep you aware of consolidated performance metrics, audience growth, and best-performing posts in the last 30 days. 

Pricing:

Who should not buy:

Any large brand, enterprise, or agency that might need collaboration capabilities with controlled access or segregated workspaces for multiple clients will find Taplio lacking. Also, reporting capabilities to create custom multi-profile reports are out of Taplio’s scope. Hence, they should look for tools designed to facilitate large teams. 

Best for:

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Reddit, TikTok

About Brandwatch:

Brandwatch is a distinguished data intelligence tool that has many capabilities to help you decode the performance and audience behaviour. Within Measure, the dashboard showcases a wealth of metrics that give a breakdown of distribution, engagement, and fans data. It also provides a clear idea about audience segmentation. 

You can create and monitor the performance of LinkedIn paid ads with Advertise in Brandwatch, helping you craft better strategies and boost your ROAS. 

Its AI-powered consumer research can be a game-changer for enterprises that want to gain a clearer understanding of the audience’s sentiments on certain topics and trends. It combines the LinkedIn data from 100 million online sources, including social media, news, blogs, and forums, to generate comprehensible reports. 

Pricing:

Who Should Not Buy: 

Brandwatch is a versatile research and data analytics tool that is built for enterprises to discover their audience’s preferences and monitor their organic as well as paid performance. However, its complexity and overwhelming features might be difficult to handle for users with little experience with such heavyweight software. 

Best for:

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and TikTok

About Socialinsider:

Socialinsider is another content analysis and competitive benchmarking tool that specializes in channel-wide performance comparison. It curates granular insights on LinkedIn profile interactions, post and video performance, audience demographics, and campaign performance. 

You can compare your own brand’s results to those of the industry leaders, benchmarking metric to metric across industries and platforms. The analytics platform also lets you obtain insights on influencer profiles to guide you towards new opportunities. 

Categorise content by keywords, hashtags, and topics to identify what exactly is working for others and how you can leverage it. You can add tags and monitor content pillars separately. 

Socialinsider also allows you to create and export data-rich analytics reports. It is a solid choice for agencies, letting them generate white label reports for clients, customized to their branding and format.  

Pricing:

Who Should Not Buy: 

Socialinsider provides advanced analytics and competitive benchmarking features. However, this degree of in-depth data intelligence might not be a requirement for scaling brands and businesses that do not have a multi-channel presence. 

Best for:

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok

About Sprout Social:

Sprout Social is a diverse social media platform with exceptional analytics and reporting capabilities. The basic performance analysis for LinkedIn is accessible under all its pricing plans, and it provides Premium Analytics and Benchmarking as add-ons. 

You will be able to access historical data for performance metrics for LinkedIn company pages, personal profiles, and ads. If you select multiple pages in one go, Sprout Social can instantly coalesce all their data and present it in one dashboard. Reporting in Sprout Social is available for LinkedIn pages and paid ad campaigns.

If you have Premium Analytics, it’ll give you access to Benchmarking, which shows you the visual comparison of your engagement rate per impression to that of the top performers on the platform.  

Like SocialPilot, Sprout Social also allows you to download and automatically share these analytics reports to relevant stakeholders, keeping them in the loop. 

Pricing:

Who Should Not Buy: 

Sprout Social offers a plethora of social media management capabilities along with well-rounded analytics. However, the steep price for even the starting plan, with advanced analytics only available for added costs, makes the tool unsuitable for entrepreneurs and SMBs with a tight budget.  

Best for:

Social Media Channels Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, Google Business Profile, and TikTok

About Hootsuite:

Like the previous tool in this list, Hootsuite is also a multifaceted tool with reporting capabilities that can rival any tool that is exclusively an analytics tool. It offers many analytical insights that help users boost their social media presence further. 

It gives a detailed overview of cross-network performance results as well as metrics for individual channels for a custom date range. Hootsuite’s analytics points out the best time to post for each account, shows social score, and provides tips on how you can improve the visibility and reach of your content. 

Benchmarking is an important requirement for brands. Hootsuite allows you to compare your performance not only to those of your competitors but also to those of the standard industry average. 

However, reporting is Hootsuite’s strongest suit under analytics. It provides reporting templates for particular goals and platforms with specific metrics. But you can also build reports from scratch, customizing them to highlight the metrics you need highlighted and adding your brand logo. These reports can be downloaded or shared automatically via email.  

Pricing:

Who Should Not Buy: 

As mentioned earlier, Hootsuite is a complete social media management platform that offers all features, including scheduling, engagement, listening, and content creation. So if you only require LinkedIn analytics, you’ll end up paying for features you won’t need. Also, Hootsuite is built for large teams and enterprises, making it an overkill for solo entrepreneurs.  

Best for:

Social Media Channels Supported:

Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok

About Keyhole:

Keyhole is a social media tool with a knack for social media listening and gathering performance insights. Although LinkedIn accounts need authentication to be connected and tracked, once you sign in, Keyhole gets all the necessary information to analyze your content performance to the core. 

It can showcase all the major data sets for performance, engagement trends, and audience growth. You can dig up your top-performing posts, best times for posting, optimal post lengths, and the best hashtags which earn the most engagement. 

You can go further and analyse individual post performance to understand what content resonates best with your audience. In the LinkedIn reporting dashboard, you can see your own publishing patterns by type of posts and their impact on engagement. 

Like any platform providing analytics, Keyhole also performs as a reporting tool. You can consolidate all the insights from Keyhole to create branded reports with unique titles and descriptions. Share these reports as custom URLs, Google sheets, or PDFs with your team or clients.  

Pricing:

Who Should Not Buy:

Even though Keyhole is a great analytics aggregator, it’s more compatible with other social platforms than LinkedIn. It lacks the advanced features and reporting customizations that agencies and enterprises require to seamlessly work together. 

Best for:

Social Media Platforms Supported:

Twitter/X, LinkedIn for Business, Meta for Business, Instagram and more.

About AgencyAnalytics:

If there ever was a tool that perfectly fit with all possible requirements an agency could have, AgencyAnalytics would fit the bill. Its dynamic dashboard is fully equipped to accommodate all the vital metrics you would need to monitor from multiple connected channels. 

You can create and customize multiple variations of the dashboard, each of which can be made into a report. You can select from multiple metric options from LinkedIn company pages to add as a tile to your dashboard and track them readily. These include follower net, organic and paid follower gained and lost, social actions, and more. 

To individually monitor individual LinkedIn accounts, you can connect one to AgencyAnalytics and assess data sets on engagement, both paid and organic, audience demographics, as well as published content performance. 

You can create multi-platform reports or share the individual account reports with your clients, automatically sharing via URL, email, in any format they would prefer. And these reports are completely customizable, so you can create a separate one for each client.  

AgencyAnalytics also possesses AI insights, where you can ask any question or look for deeper insights, and it will provide you with a legitimate response. This makes it a uniquely intelligent and reporting tool. 

Pricing:

Who Should Not Buy: 

AgencyAnalytics is most definitely crafted for agency needs, with multiple clients who need robust performance monitoring not only for social media but for their whole digital marketing. Hence, smaller businesses would not require all the features within the tool. 

Best LinkedIn Analytics Software for:

Social Media Networks Supported:

Instagram, Facebook, X (Twitter), TikTok, Pinterest, and YouTube

About Brand24:

Brand24 is an out-and-out PR management and analytics tool for brands to monitor every aspect of sentiment around their niche and industry. You can track brand mentions, overall engagement, and competitor activity in real-time. It has some impressive AI-powered features, including AI Brand Assistant, AI Anomaly Detector, and AI Topic Analysis. All of these work toward keeping vigil all over the networks for trends, mentions, competitors, and patterns to help you react better and faster. 

You will be able to track brand mentions across social media, news, blogs ,and various other forums, getting you real-time insights on audience perceptions. 

With AI-driven anomaly detection and topic analysis, Brand24 uncovers emerging discussions and detects unusual spikes in brand activity, helping teams act fast on potential PR risks or opportunities. You can assess your brand’s health through reputation and presence scores. Meanwhile, competitor benchmarking and share of voice analysis highlight your standing in the market. 

You can access all that information and create reports out of it, using integrations with Slack, Excel, and PowerPoint to simplify sharing them. 

Pricing:

Who Should Not Buy: 

This tool, like AgencyAnalytics, provides a complete picture of your global brand reputation. If you are someone whose requirement is limited to LinkedIn or even social media in general, this tool is not for you. 

Best for:

Social Media Networks Supported:

Facebook, Instagram, TikTok, X (Twitter), YouTube, and LinkedIn

About Social Status:

Social Status, too, is a purely social media analytics and reporting tool that can help you monitor your presence on multiple social media channels, including LinkedIn. You will have access to all the prominent key metrics, such as engagement rates, video views, and organic reach, allowing users to track performance trends and make data-driven decisions.

The platform’s visually rich content feed makes analyzing posts effortless, while in-depth analytics extend to formats like LinkedIn updates, videos, and carousel posts. The platform delivers in-depth analytics on key metrics such as engagement rates, video views, and organic reach, allowing users to track performance trends and make data-driven decisions.

With automated, white-label reporting, Social Status can save you hours worth of manual effort by generating polished and customized reports in PDF, PPTX, or Google Slides. Agencies can even tailor reports to individual clients for a fully branded experience. 

Audience demographic insights allow businesses to pinpoint which LinkedIn audiences engage most and where growth is occurring. 

Pricing:

Who Should Not Buy:

If you require ad monitoring and paid post analytics for LinkedIn is in the list of your requirements, know Social Status won’t be able to provide any data for that. Also, this tool does not support competitive benchmarking for LinkedIn. 

Best Tool for:

Social Media Networks Supported:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and TikTok

About Later:

Later, being a social media management tool, also offers analytics and reporting features for multiple social media accounts, including LinkedIn. With the API connections to the social channel, Later can track and showcase analytics for LinkedIn personal profiles. 

Within its post performance dashboard for LinkedIn reporting, it details the numbers for post reach, follower reactions, and reshares. You can also access separate insights on your published video posts, including their watch time. This indicates the degree to which they were able to keep the viewers’ attention. 

All the data provided by Later on your LinkedIn personal profile performances can be documented as reports similar to most LinkedIn reporting tools. You can download these reports in the form of a CSV file, separately for post and video performance.  

Pricing:

Who Should Not Buy: 

If you are searching for in-depth and robust LinkedIn analytics along with Company page data, you should not go with Later’s LinkedIn analytics. It provides very basic information, which might seem insufficient. 

Best Tool for:

Social Media Networks Supported:

LinkedIn

About Shield:

Shield is a very unique tool dedicated exclusively to providing in-depth LinkedIn for all sizes of businesses. It allows you to create separate workspaces for different brands and add team members in specific roles with restricted access to specific accounts.  

Its centralized dashboard provides an overview of your selected profile and its recent state. With graphical representations of your publishing frequency, earned media value, impressions, follower growth, and engagement, you can determine how they have evolved over time. 

With a separate post and profile dashboard, you have the liberty to filter accounts by post type, profile, dates, or to view their overall performance, look at how each post has fared, and switch seamlessly to a different workspace. 

You can save specific posts into separate folders in Collections to get back to them later. This helps you to look back at top-performing posts to see what the audience liked, or didn’t. 

You can export data from Shield as CSV files to download and share internally or present it to clients, highlighting their LinkedIn growth in great detail. 

Pricing: 

Who Should Not Buy:

Shield is a simple and straightforward LinkedIn analytics tool, and it completely lacks advanced reporting capabilities. If LinkedIn reporting is vital for you, this tool might not be a suitable choice. 

Key Factors in Choosing the Right LinkedIn Analytics Tools

To optimize your LinkedIn strategy, choose the best tool that provides streamlined, in-depth analysis aligned with your specific business needs. With a variety of available LinkedIn tools, exploring the key features of each is essential to find the best fit.

So here are a few factors we will consider before choosing a tool for LinkedIn analytics and reporting.

1. Tool’s Critical Abilities

A good analytics tool will allow you to customize analytics and reporting, provide real-time social media marketing metrics (KPIs), have audience growth insights, have white-label abilities, and have a custom dashboard.

Also, some advanced features, like cross-platform analytics and data exporting, can even smooth out your experience. 

2. Ease of Use

The best social media tool has a clean, intuitive design that streamlines your workflow with limited technical expertise, allowing you to leverage powerful analytics features effectively. 

3. Data Accuracy

Inaccurate data can lead to misguided strategies and missed opportunities. Choosing a tool that has been around for a long time and has thousands of users sharing their feedback about the tool’s analytics details and accuracy is essential.

4. Integration with Other Tools

Your LinkedIn reporting tool should be integrated with CRM, email marketing, and other social media channels to maintain a seamless data flow between systems. Effective integration saves time and reduces the need to manually transfer data between platforms. 

5. Cost-Effectiveness

For marketing agencies and small and mid-sized businesses, cost-effectiveness is critical. A cost-effective tool can cover all your essential needs and ensure you get the most out of your investments. 

For comprehensive reviews of top-performing social media analytics platforms, check out our detailed guide on social media analytics tools.

Conclusion

LinkedIn is a fantastic social networking platform designed to develop new connections and establish online relationships for professionals and brands. It is one of the most used sites by B2B customers, and your presence here can significantly impact your business.

You can evaluate LinkedIn’s success by using LinkedIn analytics tools to get in-depth performance insights. 

If you’re looking for a complete social media solution that goes beyond analytics, including scheduling, collaboration, and reporting – explore our plans to see how you can manage LinkedIn and other platforms from one place.