Some may argue that marketing a YouTube channel is akin to conceding that your videos will not gain views legitimately.
If it had been the year 2008, this would have been a valid point.
But today, since 30 years of its inception, the Internet has become far more democratic than it used to be.
This means that the odds of winning for a YouTube content creator are proportional not to their wealth, but to their marketing merit.
Nearly 500 hours of video content is posted to YouTube daily, increasing competition and necessitating the best tactic to market your YouTube videos and channel overall.
Fret not, for this is what we are here for!
Read this article until the very end to learn how to promote a YouTube video.
Paid Vs. Unpaid Promotion on YouTube: An Overview
Video marketing has proven to be more successful than its text-based counterpart. And this has led brands to diversify the promotion of their YouTube videos via paid and unpaid channels.
Given below is a quick rundown of the benefits of paid and unpaid YouTube promotion:
Benefits of Paid Promotion
Paid YouTube promotion refers to the usage of videos by YouTube influencers and personalities to market a particular product or brand.
Paid product placement on YouTube may be extremely profitable for a YouTuber who understands their target audience’s tastes and has a huge viewership.
Let’s look at some of the benefits of paid promotion on YouTube below:
1. Enhanced Traffic
Collaborating with a well-known business may help you grow your fan following and bring in traffic that you would not have had otherwise. This is particularly true if the business wants you to recommend their product within your group.
2. Improved Engagement
Marketing items that are already popular with your viewers or that you know they would benefit from can help you and your fans engage better. They would relate better to you and will typically begin to engage with your content much more frequently.
3. Increased Earnings
Several YouTubers that engage in product placement campaigns are compensated in some manner, whether monetarily or in the form of freebies. Paid product placement, on the other hand, boosts channel traffic, which may lead to additional passive revenue.
Benefits of Unpaid Promotion
Organic YouTube promotion is today’s digital version of word-of-mouth marketing. In the digital age, attracting more eyeballs and convincing them to pay more attention to your content is a tall order. Millions of channels fight for the highest possible exposure, engagement, and reach on YouTube every day.
But despite all the aforementioned difficulties, here are some reasons why organic YouTube promotion still rules the roost:
1. It’s Free!
The best part about organic YouTube Promotion is that it provides a 100% ROI since you benefit without investing any money on paid sponsorships and ads.
This is one of the most important benefits for small-time YouTubers that do not have a lavish budget to dispense. They simply need to play by the algorithm’s rules to emerge victorious in the content landscape.
2. Seems More Authentic
Being devoid of any apparent commercial gains to reap from your content, your YouTube videos may come across as more genuine and hence more trustworthy to your audience. They’d know that your videos were created solely for the innocent pursuit of expression and not to pander to underlying commercial interests.
2. More Long-lasting
Paid promotion on YouTube is constrained by the availability of a budget and its time of duration, while sponsorships have their own attached terms and conditions. This reduces the scope for creators to indulge in unbridled content creation. Organic promotion, on the other hand, rewards creators for the long term.
11 Ways to Promote a YouTube Video
Now that we’re through with discussing the different paths available for YouTube promotion, let’s get down to business and explore how you can go about promoting your own YouTube videos:
1. Formulate Keyword-centered Video Titles
Targeting your video content for the correct keywords will enable you to obtain more organic views. Relevant keywords help educate your viewers as well as the search engine about the topic of your video.
To see how prevalent a keyword is on YouTube, go to keyword planner and then pick YouTube search on the extreme right.
2. Use Relevant Tags
YouTube tags help identify your video content and assist the algorithm in determining what people can expect when they decide to watch your video.
These, together with your title and description, should capture the essence of your video. Consider short-tail SEO for devising your video tags.
3. Work on Your Videos’ Content
Your YouTube content should lend value to your viewer’s life, whether it is through educating them on how to do or comprehend something, or just by keeping them interested and engaged.
When viewers find your videos worthwhile, they will come back for more and share them with others, increasing the number of views on your future subscriber and view count.
4. Craft the Best Thumbnail Image Possible
Your YouTube video’s thumbnail picture can do marvels for raising your YouTube views, whether it’s on the suggested videos section, the organic results page, or other social media platforms.
If your video includes facial closeups, use high-quality pictures with legible and appealing typography to garner maximum attention.
To further increase video views, make your thumbnail image a visual counterpart to your description and title. You can pick your cues from the thumbnail images provided below:
5. Use Video Cards
Cards are a massively popular YouTube optimization option that you can use to promote your channel’s other videos within your currently playing video. You can make cards that may be used to do the following:
- Boost additional video content
- Increase the number of channel subscribers
- Contribute to a non-profit organization
- Drive traffic and engagement by encouraging people to vote in a poll
To increase your video views, employ these such cards to urge people to explore your less viewed content as well as to subscribe to your channel.
Leverage YouTube’s analytics to determine the timestamp at which people quit watching your video. Then, strategically deploy your card ahead of time to ensure that it is viewed by more viewers.
YouTube behavioral analytics gives you a wealth of practical information and metrics to guide every move you make to improve the number of views on your videos.
6. Curate End-screens for Your Videos
End screens are unusual in that they do a bit of everything at your video’s end. It’s an opportunity to give all essential information about your channel, such as additional playlists, recommended videos, and your verified website to people who love viewing your video.
Whether you’re acquiring additional subscribers or connecting your video to other videos, optimization tools can help you increase your YouTube views directly or indirectly.
Go to your Video Manager, click Edit on the video you wish to add end-screens to, and then select End Screens & Annotations. You will then be able to attach the other features as well.
End screens are an excellent method to promote your YouTube videos before YouTube’s algorithm can get working to recommend other similarly themed videos. This may divert viewers away from your channel.
7. Run a Paid YouTube Campaign
For those with a budget, marketing on YouTube has become increasingly pay-to-play. You can always use the option to pay to promote YouTube videos if you have enough money to do so. YouTube has a number of ad types to select from:
- Display ads: These advertisements appear in the right-hand sidebar of videos and are only available on desktop
- Overlay ads: These are semi-transparent advertisements that appear at the bottom of a video. They are only available on desktop computers.
- Skippable and non-skippable video advertisements: These advertisements appear before, during, or after a video. Such ads may be skipped after five seconds, while non-skippable ads must be viewed until the very end after which the viewer can watch their video. An example of a non-skippable ad is shown below:
- Bumper ads: These are non-skippable advertisements that must be shown before the viewer can watch their video. They can last up to six seconds.
- Sponsored cards: These are cards that appear within related videos. They may be used to market your other content or other products.
You may use an existing video for your ad creatives or develop something fresh for a particular campaign. The benefit of utilizing an existing video is that you may select a clip that has already been shown to be effective.
If a video has already had a lot of engagement and views naturally, placing sponsored advertisements can help you get even more views and engagement.
8. Curate Playlists
Playlists are an excellent method to persuade consumers to view more of your channel’s work in a single sitting. This is due to the fact that these compilations are a bit addictive. The next video starts automatically as soon as the previous one finishes.
Playlists are also useful for increasing visibility. Playlist videos are more likely to feature in YouTube’s Suggested Videos section. Furthermore, playlist titles are an excellent location to include keywords.
There are two approaches to construct successful playlists:
- Group existing videos on your channel page with a shared subject. This retains viewers on your channel rather than on a competitor’s.
- Gather videos from additional relevant partners or influencers. This lets your audience know that you are “in the know” and motivates them to promote your playlists.
9. Establish and Lead Your Niche
It’s one thing to promote yourself as an authority in your own videos, but it’s quite another to be an integral part of your specific community. Post comments on other videos and lend guidance or criticism.
If there is video content that is lacking any essential information, connect to your content for providing further information. Try being as supportive as possible, and you will be compensated with additional users, which will lead to an increase in subscriptions and, eventually, video views.
10. Host Guests in Your YouTube Videos
Guest YouTubers, industry influencers, or people of importance with their own following, may work miracles for increasing your overall YouTube views.
Guest YouTubing, like influencer marketing, may attract your viewers with renowned industry names and give a fresh and new viewpoint to your brand’s domain.
By including a link to one of their videos or websites in your description, you may establish a mutually beneficial connection.
11. Embed Video Subscription Plugins in Your Blog
While integrating your video in your written blog will increase views, including a subscribe button to your channel will be highly beneficial in the long term.
Subscribers account for almost half of all video views, thus expanding your subscriber base will offer you a significant increase in video views.
Follow these instructions from YouTube to install the subscription widget and deploy it on pages with your embedded video.
It takes time to get a lot of views on YouTube. The website has its own regulations in place to guarantee that high-quality video content is always and often available to its viewers. Develop an active subscriber count, and they will account for the majority of your viewership.
If you have a huge following on YouTube already, then you must follow more organic promotion strategies. If you do not currently have a huge following but want to expand your exposure, then you could explore paid promotion tactics within a reasonable budget.
To learn more about promoting your content on social media, try SocialPilot.