Loomly

Loomly Review: In-Depth Features Review

Publishing & Scheduling

Having used Loomly hands-on, we found its content planning and collaboration tools refreshingly intuitive. The platform brings all your content operations, that is ideation, creation, and scheduling into one centralized workspace, making it incredibly easy to manage social media for multiple brands. 

What stood out to us was the visual calendar. You can drag and drop posts to fine-tune your schedule on the fly, ensuring your brand stays consistently active. We especially liked how each brand or client gets its own dedicated calendar, and the ability to view and manage all upcoming content across calendars from a unified dashboard makes oversight effortless.

Smart & Advanced Queueing
Repeat Posts
Social Media Calendar
Auto Publishing from RSS
Bulk Scheduling
Post Preview
AI Assistant
Support Facebook First Comment
Support Instagram First Comment
Support LinkedIn First Comment
Instagram Collaboration Posts
TikTok Carousel Posts
LinkedIn Carousel Posts
Shorts Scheduling

Loomly also offers some impressive features to help you overcome creative blocks and generate new content ideas, such as daily posts ideas that help you keep your content fresh and engaging. Loomly’s calendar views are excellent to give you a bird’s eye view of your weekly or monthly content. 

It’s especially helpful when you need to shift things around quickly. And when it’s time to get into the finer details, the list view presents your upcoming posts in a clean, chronological format that’s far easier to navigate and digest. 

However, some users may find post creation too layered and time-consuming. The platform requires you to name the post, label it, select social channels, define generic content, fine-tune for each channel- basically, too many steps for a simple action. It also lacks the AI support, which is now becoming an integral part of many publishing tools.

But like most tools, you could schedule all types of short form content like Facebook reels, Instagram reels, and YouTube shorts. You can also schedule automatically generated posts from RSS feeds that ensure your content is relevant and has a consistent flow to their audience. 

Moreover, it has a hashtag manager to offer suggestions for relevant and trendy hashtags to expand post reach and visibility. But misses out on the location tagging feature in twitter and does not support first comment on Facebook and LinkedIn which adds a manual step of commenting.

Additionally, we found Loomly’s content creation integrations to be a real time-saver. With these integrations, we could directly pull visuals from Canva and Google Drive, and even tap into Unsplash’s library of high-quality images; all without leaving the platform. Then we used its built-in Studio Editor that allowed us to fine-tune our visuals before they went live.

Talking about its queue of interesting features, it also has post mockups, providing a realistic preview of how posts will appear on each social media platform before publishing. This feature helps you keep your posts visually consistent and optimized for each platform, preventing any formatting issues or inconsistencies.

But, it lacks a built-in watermarking feature; something that many brands and agencies would find valuable for maintaining a consistent visual identity.

Social Media Collaboration

While Loomly’s interface makes team collaboration feel seamless, we found its collaboration tools to be more functional than advanced. You can easily invite team members or clients, assign roles, and manage permissions, which is great for basic workflow control.

However, if you’re looking for deeper collaboration features like in-thread discussions or advanced approval workflows, it may feel a bit limited.

Content Approval Workflow
Per Post Multi-User Collaboration
Comments on Post
Access Management
Free Unlimited Client Onboarding

With Loomly, you can grant or restrict access with role–based permissions so that the right people are involved at each stage. You can establish multi-tier approval workflows so that designated individuals review and approve content before publishing, allowing for streamlined feedback and final approval.

It also has a real-time commenting system, enabling team members and clients to provide feedback and suggestions directly within the platform. For example, if a client wants to give feedback on a particular phrase or brand voice, they can add comments to the exact post and sentence while reviewing.

If you’re an agency or brand managing multiple clients, you’ll appreciate Loomly’s custom-branded dashboard. It lets you create a personalized subdomain, upload your logo and favicon, and onboard clients into a polished, agency-branded workspace; great for leaving a professional impression.

That said, keep in mind that client onboarding isn’t unlimited. If you’re scaling fast or juggling several accounts, you’ll need to upgrade your plan as you grow, which will increase your costs over time.

Social Media Engagement

For agencies and brands that need a clear view of performance, Loomly delivers a solid analytics dashboard. You get access to all the key engagement metrics, likes, shares, CTR, impressions, and more, broken down by platform so you’re never in the dark about what’s working.

What really stood out to us, though, is the consolidated social inbox. Instead of jumping between platforms, your team can reply to comments, mentions, and messages from Facebook, Twitter, Instagram, and LinkedIn – all in real time, from one place. It’s a serious time-saver when you’re managing multiple clients and campaigns.

Reply to Posts and Comments
Can Reply to Messages
Reply to Questions and Reviews
Can Reply on Visitor Posts
Unified Social Inbox
Reply to Stories

The modified dashboard highlights unread conversations with the ‘New’ label. This visual cue guarantees that no important messages fall through the gaps, allowing you to prioritize and respond quickly to your audience’s involvement.

We did feel that this tool lacked some advanced engagement features, such as replying to a visitor’s post, which means you have to visit each post to increase engagement.

For seamless team collaboration and to ensure that you never miss a comment or message, you can mark posts as unread, assign, and filter posts by the assignee.

Some Inbox features that we found to be particularly useful were bulk actions, message categorization, saved replies, and team member assignments. These tools aim to improve response times, maintain brand consistency, and ensure that no interaction goes unnoticed.

This tool will certainly help you engage better with comments through liking, hiding, or deleting while providing native access to direct messages and private conversations.

In-depth Analytics Capability and Reporting

If you’re tracking performance for multiple clients, Loomly’s analytics dashboard has the essentials you need to stay on top of your strategy.

It’s not overloaded with metrics, but it covers the key data points that actually help you evaluate what’s resonating and where to tweak your approach. Overall it works decently well for agencies who want quick, actionable insights without getting lost in data overload.

Detailed Social Media Analytics
Multi-Account Combined Analytics
Engagement Metrics
Hashtag Performance Analysis
Custom Report Builder
Email PDF Report to Client
Auto-Schedule Report for Team and Client
Whitelabel Downloadable Report in PDF Format

With Loomly, you can also monitor the effectiveness of your posts in real-time. This lets you see what topics and content appeal to your audience.

Use its ” Advanced Analytics ” feature for more detailed data and reporting capabilities, such as account–level statistics like your total number of page likes and followers, new post metrics, data filtering, and period comparison, are available. The Standard, Advanced, and Premium plans all offer these features.

You can create customizable reports to share with your team or clients. This can help you show how valuable your social media efforts are or pinpoint areas where your approach needs work. Additionally, the Advanced, Premium, and Enterprise plans offer the ability to schedule analytics reports.

Loomly provides post-specific analytics, but it lacks comprehensive reporting for broader metrics like audience growth or engagement trends across platforms. It also falls short in custom report building – something brands need to track campaign-specific metrics.

We would also not really recommend Loomly for agencies needing cross-channel Reporting, so if you’re managing social accounts for multiple clients, Loomly falls short in consolidating and exporting broader insights (like growth trends, impressions across accounts).

Customer Support

For agencies managing multiple brand accounts, support matters, and Loomly gets that. Their live chat lets you reach support agents in real time when you need quick answers. You can also submit queries through the platform or drop them an email.

And if you’re on one of their higher-tier plans, you get access to a dedicated account manager, great for faster resolutions and personalized guidance as your team scales.

Live Chat Support
Email Support
Training
Setup Support
Dedicated Account Manager

Loomly’s customer service has received mixed reviews across platforms like G2 and Capterra. While many users appreciate the team’s responsiveness and friendly support, others have found the experience less reliable.

On G2, several users praise Loomly’s quick response times and helpful approach, especially when handling common queries. For those on higher-tier plans, like the Enterprise plan, a dedicated account manager is included, which can be a real asset for agencies or larger businesses needing tailored support and platform customization.

However, not all feedback is glowing. Some users have pointed out that Loomly doesn’t clearly communicate its support hours, making it hard to know when help is actually available. Others have noted delays in response times, particularly during peak periods or when facing more technical issues. For businesses needing urgent support outside regular hours, this can be a significant inconvenience .

Ease of Use/Setup

Loomly appears to strike a mix between simplicity for newcomers and substantial capabilities for seasoned social media professionals. Beyond the first onboarding experience, Loomly’s simple and straightforward UI reflects its commitment to simplicity.

The platform offers a range of resources, including tutorials and a step-by-step post builder, to guide users through the process of creating and scheduling content. The “Getting Started with Loomly” playlist, for example, provides practical guidance on using key features like the calendar, post builder, and collaboration tools.

Pricing and Plans

Loomly offers a 15-day free trial but doesn’t have a free plan. They have four paid plans: Base, Standard, Advanced, and Premium. They also offer a Custom plan for larger businesses.

Loomly’s pricing model is based on per-user plans that scale with businesses’ demands. Beginning with the Base Plan at $42 per user/month ($32/mo, if billed annually), Loomly offers crucial social networking features for small organizations.

As plans evolve (Standard, extensive, Premium), capabilities extend to include extensive analytics, workflow customizations, and branding options, allowing larger teams to meet more complicated requirements.

However, charges can rise dramatically as user counts and social profiles grow, particularly with the Premium Plan, which costs $369 per user per month and $277 per month, if billed annually.

Loomly provides a Custom Plan for large organizations, which includes unlimited accounts and personalized support. This pricing model works well for small to medium-sized teams, but it may be too expensive for large teams managing multiple accounts.

While there is no free version, customers can test the features of any plan by using the 15-day free trial.

Alternative to Loomly

Here are some popular alternatives to Loomly. We have compared them side-by-side with Buffer, Hootsuite, and SocialPilot.

	SocialPilot	Buffer	Later	Sendible	Loomly
Pricing	Starts at $25/Month	Starts at $5/Month	Starts at $25/Month	Starts at $29/Month	Starts at $42/Month
Best for	Agencies & Small Businesses	SMBs & Brands	Brands & Creators	Mid-sized Businesses	Brands & Enterprises
Social Profiles	10	6	7	6	10
Ease of Use
Support
Publishing
Bulk Scheduling	500 Posts			350 Posts	400 Posts
Smart Queues
Repeat Post
First Comment		Only Facebook & Instagram	Only Instagram
Audience Targeting
Content Planning & Creation
Content Library
Calendar View	Easy to read	Hard-to-read	Confusing	Complex	Hard-to-read
Holiday Calendar
AI Assistant				Only caption
Instagram Collab Posts
Location Tagging		Only Instagram	Only Instagram
Custom Call-To-Actions
Image Editor
Engagement
Social Inbox	Unified inbox	Limited Features	Multiple Inboxes	Multiple inboxes	Unorganized
Reply to Reviews & Queries
Reply to DMs & Comments		Only Facebook & Instagram	Only Facebook & TikTok
Analytics
Detailed Social Media Analytics	Easy to read	Complex	Only Instagram	Complex	Complex
Custom Report Builder
Auto-Schedule Report Sharing to Clients
Post Performance
Team and Client Collaboration
Client Management
Approval Workflows	Easy & swift	Basic		Technical glitches	Missing functions
Per Post Multi-User Collaboration
Approval-on-the-go
White Labeling
White Label Dashboard
White Label Downloadable Report
	Try for Free	Learn More	Learn More	Learn More	Learn More

With a more user-friendly visual calendar and all channel customer support, SocialPilot stands out as one of the best social media management tools. Its competitive pricing point makes it a beneficial choice for businesses needing advanced management tools within a specified budget.

SocialPilot vs Loomly: Which One Works Better?

Compared to Loomly, SocialPilot comes at a more affordable price point with excellent customer support.

Its extensive feature set, intuitive interface, and affordable prices, makes it a strong substitute for Loomly. Even though both platforms offer essential features, SocialPilot provides more flexibility, especially for SMBs and agencies managing numerous social profiles.

With SocialPilot’s AI Pilot you can generate content ideas whereas Loomly does not offer any AI capabilities. Moreover, SocialPilot enables watermark in pictures which makes it easier for brands to copyright their content on various platforms through single click. With Loomly, you have to do all that manually!

SocialPilot makes it easier for teams to manage content at scale because of its bulk scheduling feature, a wide range of platform integrations (including Pinterest and Google Business Profile), and approval-on-the-go feature. 

SocialPilot can be a better option for those who want a simple setup with strong functionality, such as social inbox capabilities. Its dashboard is easy to use and intuitive, making social media management a breeze, particularly when managing analytics and post-organization.