The Swiss army knife of social media, for everything and everyone
Best For : Agencies, Social Media Professionals, Small & Enterprise Businesses
Pricing: $54
How We Analyzed Metricool
Our review of Metricool is grounded in hands-on testing and real-world application by our in-house social media experts. We explored its core features, like scheduling, analytics, and ad management through live brand accounts to evaluate performance. Additionally, we incorporated insights from trusted third-party sources, including user reviews on G2 and Capterra.
| Number of Reviews (G2) | 66 |
| Overall Star Rating (G2) | |
| Ease of Use | |
| Quality of Support | |
| Ease of Setup | |
| Minimum Pricing | $22/Month |
| Number of Social Accounts | 5 |
| Number of Team Members | 1 |
| Scheduling & Publishing |
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| Analytics |
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| Social Inbox |
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| Collaboration |
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| Whitelabel |
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| Best For | Agencies, Social Media Professionals, Small & Enterprise Businesses |
Metricool is a versatile social media management tool designed for agencies and professionals juggling multiple client accounts. This tool simplifies how you manage your social media presence. It acts as a social media scheduler, allowing you to efficiently schedule posts across various social media platforms such as Facebook, Instagram, X/Twitter, LinkedIn, and Google Business Profiles.
One of the standout features is its analytics dashboard. It pulls in real-time data so you can track performance, spot what’s working, and tweak your strategy on the fly. And if you’re running ads, the integration with Google Ads and Google Analytics makes campaign tracking seamless, paid, and organic in one view.
Need to keep an eye on competitors, too? Metricool has a built-in competitor analysis tool that shows you how other brands are performing so you can benchmark and stay a step ahead.
It makes reporting seamless so you can generate branded reports with custom logos, choose the date ranges, and create templates to reuse. These features are perfect for client updates without the manual grunt work every week.
And pricing? It’s flexible. Start with the free plan for essentials like performance graphs and post scheduling; perfect if you’re just getting started. As your team grows, you can upgrade to advanced plans packed with more features and flexibility.
From hashtag tracking to bulk post uploads and performance deep dives, Metricool gives you what you need to actually manage social media, not just post and pray. If you’re an agency, small business, or even a solo marketer, it’s one of the few tools that actually feels built for the way we work today.
Top Rated Metricool Alternative
Pros
Raúl C.
In a short time, Metricool has become an indispensable tool for our social media department. Our daily activity is organized around this social media management tool. We can see that they apply the changes that we social media professionals ask for, because every day they offer new features that make our life easier.
Cons
Olivia B.
The system is not very user-friendly, considering the cost, which is very unfortunate. I was so excited to use the metrics and analytics that Metricool provides. However, the minimal number of accounts and the cost of adding more accounts were not worth it.
| Smart & Advanced Queueing |
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| Repeat Posts |
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| Social Media Calendar |
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| Auto Publishing from RSS |
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| Bulk Scheduling |
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| Post Preview |
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| AI Assistant |
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| Support Facebook First Comment |
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| Support Instagram First Comment |
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| Support LinkedIn First Comment |
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| Instagram Collaboration Posts |
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| TikTok Carousel Posts |
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| LinkedIn Carousel Posts |
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| Shorts Scheduling |
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If you’re managing content across multiple platforms, Metricool’s publishing and scheduling tools really simplify things. I’ve tried several platforms, and this one does a solid job of handling both everyday posts and ad campaigns without feeling clunky.
The Smart and Advanced Queuing feature is a time-saver – it automatically schedules posts when your audience is most active. Plus, the repeat posting option lets you repurpose high-performing content without starting from scratch every time.
However, some users have reported sporadic issues with post scheduling, including posts not publishing as planned. These glitches can disrupt content strategies and require manual intervention to correct.
But the tool also has some incredibly useful features, like its built-in “link in bio” manager. It helps you add buttons, upload media, or pull content straight from your posts, which is ideal if you regularly use “link in bio” as a call-to-action on Instagram.
And if you’re aiming to post when your audience is actually online, Metricool makes that easy too. You can align your content strategy with your audience’s peak times, making your efforts more effective with less guesswork.
With its intuitive content calendar, you can visualize and organize your posting schedule, giving you a comprehensive view of all your planned content. With the auto-post from RSS feeds, your social media profiles can regularly update with fresh blog content, saving you time.
You can bulk schedule multiple posts at once, which is perfect for busy social media managers handling multiple campaigns.
You also get access to advanced features like scheduling Instagram collaboration posts, TikTok carousels, and LinkedIn carousels. Plus, with support for YouTube Shorts, Metricool makes it easy to manage both long-form and short-form video content from one place.
| Detailed Social Media Analytics |
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| Multi-Account Combined Analytics |
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| Engagement Metrics |
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| Hashtag Performance Analysis |
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| Custom Report Builder |
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| Email PDF Report to Client |
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| Auto-Schedule Report for Team and Client |
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| Whitelabel Downloadable Report in PDF Format |
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One of the things I rely on most in Metricool is its analytics. If you’re running campaigns for clients or managing multiple brand profiles, having clear, actionable data is non-negotiable, and Metricool delivers.
You get a full breakdown of how each post performs across platforms: engagement, reach, clicks, CTR, audience growth – everything you need to see what’s working and what’s not. It’s especially helpful for agencies that need to justify ROI or SMBs looking to fine-tune strategy without hiring a data analyst.
However, the free plan users can only access the last 3 months of analytics, with no insights for LinkedIn or X (Twitter), and no option to download reports.
Bonus tip: You can even track your website or blog performance through Metricool without needing to dive deep into Google Analytics. It’s designed to make insights accessible, even if data isn’t your thing.
Another standout feature of Metricool is the Custom report builder that allows users to create tailored reports based on the metrics that matter most to their business. Select the social platforms, metrics, date range, and language you want in your reports and personalize them with your logo and brand colors using its white-label capabilities to offer an elevated experience to your clients.
There are no limits on downloads, and you can design unlimited custom report templates. You can also export your social media data to Google Data Studio to create fully tailored reports. Additionally, Metricool allows users to auto-schedule report sharing directly to clients, making client management seamless and more efficient.
However, some users have noted delays in data updates, meaning reports may not always reflect the most current metrics.
Talking about ad campaign reports, Metricool brings together data from Google, Meta, and TikTok Ads, offering a unified view of performance metrics. This makes it easier for marketers and agencies to analyze results and fine-tune their strategy for improved ROI.
| Reply to Posts and Comments |
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| Can Reply to Messages |
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| Reply to Questions and Reviews |
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| Can Reply on Visitor Posts |
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| Unified Social Inbox |
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| Reply to Stories |
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Metricool’s Social Inbox and Social Listening capabilities offer users an effective way to manage and engage with their audiences in real-time.
The Social Inbox brings in all the messages, comments, and mentions from various social media networks, making it easy for you to respond quickly without switching between multiple apps. It integrates with Instagram, Facebook, Twitter, and LinkedIn.
With the listening capability, you can monitor what people say about your brand and the industry trends. This helps businesses stay on top of their social conversations.
This combination of real-time engagement through the Social Inbox and data-driven insights from social listening helps businesses improve customer relations, boost engagement, and maintain a positive brand presence. However, Inbox and message management are unavailable for LinkedIn in the Free plan.
| Content Approval Workflow |
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| Per Post Multi-User Collaboration |
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| Comments on Post |
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| Access Management |
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| Free Unlimited Client Onboarding |
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Metricool enhances teamwork with its robust social media collaboration features. The content approval workflows in the Advanced and Custom plans streamline the review process, ensuring your posts meet your brand standards. Teams can engage in multi-user collaboration per post, leaving comments for easy feedback and discussions.
For agencies, client management inside Metricool’s Advanced plan is a big win. You can keep track of client preferences, content history, and approvals without digging through emails or spreadsheets.
Another feature that is a total saviour is their Social Inbox. It lets you respond to comments and messages across platforms in one place, which means faster replies and stronger engagement. These collaboration tools seriously streamline the day-to-day and make managing multiple clients feel a lot more organized.
Metricool’s AI Social Media Assistant is a powerful tool designed to streamline content creation and enhance your social media strategy. Depending on the plan you have, you’ll get somewhere between 5 and 35 AI assistant credits every month for each brand.
Leveraging advanced natural language processing and machine learning algorithms, this assistant helps you craft customized posts for various social media platforms. Its tone and style customizations allow you to tailor your posts according to your brand’s voice and audience.
Additionally, you get features like multilingual support, hashtag suggestions, and content refinement to further improve your posts for better visibility and engagement.
| UI/UX | Intuitive and user-friendly |
| Ease of Setup | |
| Setup Time Required | Few Hours |
Metricool is designed with user experience in mind. The platform is easy to navigate, making it accessible even for those new to social media management tools. The ease of set up scores an impressive 4.3/5, allowing teams to manage multiple accounts and features without hassle.
Setting up Metricool takes just a few hours, enabling users to integrate their social media accounts and schedule content quickly. This efficient setup process, combined with its user-friendly design, makes Metricool an excellent option for seasoned marketers and beginners looking to enhance their social media presence.
| Live Chat Support |
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| Email Support |
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| Training |
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| Setup Support |
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| Dedicated Account Manager |
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Metricool provides robust customer support to ensure users have the assistance they need. With priority customer support available, users can reach out via chat, email, call, or social media, making getting help through their preferred communication channel convenient.
In addition to responsive support, Metricool offers setup guidance, including product walkthroughs to help users navigate the platform effectively. However, some users have complained about delays in receiving assistance, particularly concerning billing inquiries.
Overall, their accessible support options and comprehensive onboarding resources ensure users can maximize their experience with Metricool and efficiently manage their social media strategies.
Free
$0
Per MonthFeatures
Starter
$22
Per MonthFree features+
Advanced
$54
Per MonthStarter Features+
Enterprise
Let’s talk
Advanced features+
The best thing about Metricool is that it offers pricing plans to suit all budgets. You can choose the plan that best meets your social media management goals.
While the paid plans start from $22/month, you will be happy to know that it also offers an unlimited free trial. You can use the free plan to manage 1 brand with all social media profiles (except LinkedIn), schedule a maximum of 50 posts/month, analyze the performance of up to 5 competitors, create a link for your bio, access analytics, and use its AI copy assistant.
Whether you are an agency, manage multiple client social profiles, or run your networks professionally, one or the other of Metricool’s varied pricing plans is sure to meet your specific needs.
Let’s learn more about each of these plans in detail now:
Free: Metricool offers a free plan that is available to them for life. The user can manage one brand on all social media profiles, including LinkedIn, Facebook, Instagram, YouTube, and others.
Starter: Metricool’s Starter plan lets you onboard unlimited users and connect up to 5 brands at $22/month and up to 10 brands at $38/month. With this plan, you can manage your social media profiles, schedule as many as 2,000 posts/month, and utilize an AI assistant to generate new copy ideas. Additionally, you can download performance reports in PDF and PPT format.
Advanced: Metricool’s Advanced plan lets you onboard unlimited users and connect up to 15 brands at $54/month and 25 brands at $88/month. With this plan, you can schedule 5,000 posts/month, collaborate with team members, customize reports, and integrate Zapier.
Custom: If your social media management needs to expand beyond the capabilities of the Advanced plan, the Enterprise plan will meet your needs. Unlimited users can use Metricool on this plan and connect up to 50 brands. You can contact their customer support if more than 50 brands are needed. Additionally, you enjoy white-label capabilities to customize the look and feel of Metricool.
Note: Metricool defines a brand as a set of all social media profiles of a particular brand. It is helpful to organize social media profiles efficiently.
There is nothing like one solution that fits all. It is always best to compare tools to make a wise and rational decision before buying a tool. Here are some alternatives that come under the same umbrella and give you a fair comparison.
 SocialPilot |
Metricool |
 Agorapulse |
 Hootsuite |
 Sendible |
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| Pricing | Starts at $25/Month | Starts at $22/Month | Starts at $79/Month | Starts at $99/Month | Starts at $29/Month |
| Best for | Agencies & Small Businesses | Mid-sized Businesses | Brands & Enterprises | Brands & Enterprises | Mid-sized Businesses |
| Social Profiles | 10 | 10 | 10 | 10 | 6 |
| Ease of Use | 4.5 | ||||
| Support | 4.6 | ||||
Publishing |
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| Bulk Scheduling | 500 Posts | 200 Posts | 200 Posts | 350 Posts | 350 Posts |
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| Calendar View | Easy to read |
Confusing |
Complex |
Complex |
Complex |
| AI Assistant | 200 Credits month |
35 Credits monthly |
100 Credits monthly |
200 Credits monthly |
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| Location Tagging | |
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| Social Inbox | Unified inbox |
Limited Functions |
Multiple inboxes |
Multiple inboxes |
Multiple inboxes |
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| Analytics |
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| Detailed Social Media Analytics | Easy to read |
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Complex |
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| Approval Workflows | Easy & swift |
Complex |
Confusing |
Confusing |
Technical glitches |
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| White Labeling |
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| White Label Dashboard | |
Only on the Custom Plan |
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| Learn More | Learn More | Learn More | Learn More | ||
When you’re managing multiple social media accounts, whether for clients or your own growing brand, you don’t have time to waste toggling between platforms, chasing approvals, or building reports from scratch.
Tools like Metricool offer a clean interface and decent analytics, but if you’re running an agency, working with a small marketing team, or wearing all the hats yourself, you’ll likely hit limitations sooner than you expect.
SocialPilot, being a versatile social media management tool, excels in several key areas compared to Metricool. It has an intuitive scheduling feature that allows for easy posting across multiple platforms through a simple drag-and-drop interface. Its bulk scheduling capability works great for higher volumes of content and more complex workflows.
SocialPilot goes beyond basic reporting with detailed analytics that help you truly understand what’s working across platforms, campaigns, and content types. For agencies and SMBs juggling multiple accounts, it’s built-in client management system, with separate logins and approval workflows, makes collaboration seamless and cuts down on back-and-forth.
With a centralized social inbox, your team can respond to comments, DMs, and mentions from one place, making community management faster and more efficient.
Its pricing is structured to deliver maximum value without compromise, making it ideal for small teams and fast-growing businesses. Plus, the interface is clean and intuitive, so you and your team can get started quickly without wasting time on onboarding.
If you’re looking for a social media tool that’s actually built for how agencies and small businesses work, SocialPilot delivers the flexibility, control, and clarity you need to scale with confidence.
Metricool is a solid option for managing social media content across multiple platforms, offering essential tools like scheduling, analytics, and social inbox. However, its user interface can be challenging, and some advanced features are locked behind higher-tier plans.
If you’re focused on basic social media management and are okay with limited analytics on certain platforms, Metricool is a good fit. But, for those seeking deeper insights or more intuitive tools, SocialPilot is certainly a better choice.
Metricool is a platform with a special collection of tools and features that can assist you in managing, growing, and analyzing your online presence. It may assist you with planning your social media content, managing your ad campaigns, and integrating all of your site analytics and social media analytics. Overall, it is a simple and useful tool for planning and social media analytics.
Metricool may appear to be just another social media dashboard at first glance. However, it is so much more. Yes, it serves as a social dashboard. Additionally, it is also a real-time data/analytics platform, an editorial calendar, an ad manager, and a scheduling tool.
Metricool can be used for free. However, the free lifetime plan only allows you to connect 1 brand account for every social media channel. If you wish to connect more social accounts, you need to get a paid subscription for the tool.
Sure, you can automatically schedule Instagram posts via Metricool. Please note though that this automated scheduling of Instagram content is only allowed for Instagram Business accounts. You will not be able to use Metricool to auto-post content to your Instagram personal account.
Metricool's planner feature lets users create a visual content calendar for all their social media accounts. You can create posts, preview them for various platforms, and schedule them for specific dates and times.
On installing the WordPress Metricool plug-in, you'll notice a new Settings - Metricool item on your WP dashboard. All you have to do is paste the Hash code from Option A into this field. Return to Metricool and your WP site will be visible on the dashboard.
