Data Driven Social Media Marketing Insights

125 Amazing Social Media Statistics You Should Know in 2016

Social media marketing is the excellent way for branding. With using social media marketing you can effectively put your brand among good targeted clients and audience. Having the latest social media statistics and facts at your fingertips makes your strategies and creative ideas more relevant and successful.

Social Media Statistics

Social Media Statistics:

  • More than 3.5 billion active internet users
  • Over 2.5 billion people have social media accounts
  • Nearly 1.8 billion people as active social media accounts

As the Internet gains another 225 million active users around the globe, social media growth is set to continue in 2016. In this blog, you will find the latest statistics for Facebook, Twitter, Instagram, Pinterest and LinkedIn.

FREE Facebook Marketing Guide to Increase Your Fans and Followers


Facebook was launched in February 2004 by Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum and Chris Hughes. Check out below statistics to know more about Facebook.




Twitter is one of the platform which is the best catalyst of brand awareness. It was founded by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in March 2006 at California. Take a look at the below statistics to get a better idea about Twitter.




Pinterest is popular image sharing website launched in march 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann. To know more about Pinterest, take a look at below statistics.




Instagram was founded in October 2010 by Kevin Systrom and Mike Krieger at San Francisco. Nowadays it is the most popular platform among men and women of all ages. To know more about Instagram take a look at the statistics below.




LinkedIn is business-oriented social networking platform founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc-Vaillant in May 2002 at California. To know more about LinkedIn, take a look at the Statistics below:



Now it’s your turn?

Is there any statistics here that seemed particularly surprising or true from your experience? Feel free to share your views or input in the comments, it would be great to hear from you.


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Lisa Lowe

Experienced business and marketing strategist specializing in digital strategy, marketing and media. Prior to joining SocialPilot, I held a variety of roles in product and consulting. Wharton grad. (Go Phillies!)