A good marketer knows that the only way to stay ahead of the competition is to have a proactive approach towards creating marketing strategies. Using TikTok for your business is rather a prolific calculated decision than a straight out bold hunch.
Early adopters of Instagram and Snapchat had proved that if you can identify, and leverage a social media platform during its initial days, you can easily become an influencer, and be able to make the most from marketing on that platform.
Take a look at the 4 major social media platforms Facebook, Twitter, LinkedIn, and Instagram. They were once at the pinnacle of social media marketing. But with the rapid rise in the total number of active users, the number of advertisers has also increased.
What’s wrong with the major social media platforms?
Today, these platforms have reached a saturation point where it becomes extremely difficult to get your brand’s message across to your target audience amidst all the noise.
In addition to that, users can boost their page likes and followers by spending a few dollars. Thus, it becomes difficult to identify which page has a genuine following.
Above all, the continuous updates in the algorithms from the social media platform makers are resulting in a continuous decline in organic reach. Now, users have to either spend more to reach out to their customers or find a new social media platform.
Enter TikTok - Fastest Growing Social Media Platform of the Decade
With TikTok's mass popularity, we are now on the verge of another paradigm shift in the world of social media.
Many social media experts like GaryVee, Rachel Pederson have been paying close attention to the hype surrounding TikTok, and are convinced that it is going to be a major player in the social media platform market.
Here are a few statistics that show why a business cannot afford to ignore TikTok.
- It has 500 million active users globally
- With 33 million downloads in Q1, 2019, it was the most downloaded app on the AppStore
- It is available in 155 countries
- 90% of TikTok user access the app multiple times a day
- On average, 1 million videos are viewed on TikTok daily
Since TikTok is a relatively new platform and is majorly focused on gaining more users, rather than on aggressively monetizing the platform. Therefore, marketers can easily make the best of this platform by spending only on content creation and garner maximum reach in a short duration. How? Let's discuss this.
Through TikTok’s challenge feature, you can reach out to Generation Z as 65% of TikTok users are under 30 years of age and engage extensively through these challenges. You can leverage this concept and create your own challenges and offer some interesting freebies or prizes in exchange.
Why is this the right time to incorporate TikTok in your social media marketing strategy?
Here are the top 3 reasons why you should start using TikTok for marketing your brand online:
An easy way to build communities: Modern-day users consume maximum content through videos, and thus you should look at your users as a part of a community. Sharing ideas through videos, and invoking the interest of like-minded people is what matters.
Though the platform doesn’t have a group element yet, a good marketer can identify that community building is at the heart of this platform, and a formal group feature will be included in it soon.
Marketing that doesn’t look like marketing: Generation Z doesn’t like to be bothered by advertisements, and that is the reason why 51% of them use ad-blockers. It should be clear that the old techniques of marketing will not fair well with these users.
As a smart marketer, you should find less invasive techniques, and quickly grab the attention of your target audience through engaging content. Once you master the technique of incorporating your brand into well-structured stories, you win.
Perfect place for user-generated content: Millennials value authenticity over anything else. They are aware of the marketing tactics and thus will not fall for age-old concepts. TikTok is the biggest source of user-generated content and has the advantage of being the new kid on the block.
Even some popular video publishing platforms have been plagued by fake views for some time now, and this has led to users having trust issues with what they see on these platforms. TikTok drives content organically as a part of its design and encourages user-generated content through its challenge concept whenever possible.
Now, the next question a marketer will ask is that, is there a way to manage multiple TikTok accounts using a social media management tool?
If you are confused about it then your worries are over!
It is now possible to seamlessly schedule and manage TikTok posts’ reminders using SocialPilot. A visionary marketer deserves a visionary social media management tool, and SocialPilot has proven its thought leadership yet again by introducing integration with the fastest growing social media network - TikTok.
P.S - TikTok doesn’t provide direct publishing on its platform from any social media management tool.
How can SocialPilot help you use TikTok for business?
TikTok Reminder Scheduler:
SocialPilot’s TikTok reminder scheduler ensures that your content is successfully scheduled for the fastest-growing platform while keeping your posting strategy in the mix. Its reminder scheduling capabilities streamline your posting schedule and keep your marketing efforts on the right track.
Streamlined Account Management:
Both small businesses and agencies can manage multiple accounts efficiently using SocialPilot’s TikTok scheduler. You can seamlessly schedule videos for multiple TikTok accounts and even set up an individual posting schedule for them. This ensures that all your posts are published at the right time and are able to engage with maximum users on the platform.
With SocialPilot’s Team Collaboration feature you can rest assured that your marketing team will be publishing error-free and engaging content every time. A streamlined workflow combined with approval settings ensures that any post drafted by the marketing team will be scheduled only after approval from the Admin.
You will be able to create and implement a visual strategy with SocialPilot’s content planner. It gives you a bird’s eye view of all the associated TikTok accounts and allows you to edit, reschedule, and reshare the posts directly using the content calendar.
SocialPilot Mobile App:
Socialpilot's mobile app has always kept social media marketing hassle-free even on the go. Now, Its seamless interface and smooth managing feature can be used with TikTok too. SocialPilot has integrated with TikTok to enable creation and scheduling of your post way ahead. You can schedule it any time and when it's time comes the app will remind you with a push notification and share it on the command of your finger.
To see step-by-step guide of scheduling TikTok posts on SocialPilot, click here.
TikTok is going to be the biggest social media disruption in 2020. Despite being a new platform, it has every potential to turn the tide in 2020. You might continue resisting it and carry on with marketing efforts on the major 4 platforms but ask yourself a simple question - If your audience migrates to TikTok, will you be there to welcome them?
TikTok is not saturated like the Big 4 social platforms yet and will be cheaper to advertise on. As the user base grows, TikTok will produce its own generation of Nano Influencers.
Start exploring TikTok right away and don’t worry about integrating it with a social media management tool as SocialPilot has you covered there. Start a free trial of SocialPilot’s TikTok scheduling tool today (no credit card required) and gain a stronger foothold in the social media economy.
Frequently Asked Questions
With 500 million daily active users, TikTok can be a goldmine of engagement for your business. The platform mainly focuses on content creation rather than pushing on monetization making it a viable option for better reach.
3 reasons that make TikTok a good option for businesses are:
- Great space for user-generated content
- New techniques of marketing
- Easy Gen-Z targeting
You can create your TikTok marketing campaign around 4 types of advertising:
- Skippable in-feed native content
- Brand takeovers
- Branded lenses(Filters)
- Hashtag challenges