We all know that small businesses have limited budgets and resources for promotional activities to enhance their brand visibility. This is where social media becomes a great leveler. It gives businesses direct access to their target audience without costing them a fortune. Also, it saves them time, which is again a very valuable resource. However, instead of using the unlimited scale and scope of social media channels, small businesses end up wasting their time. The reasons are fairly simple.
Different platforms on social media have different complexities. These cannot be easily mastered in a just a matter of days. As a result, the time that needs to be utilized for carrying out promotional activities is spent on acquiring platform expertise or gaining insights. This potentially causes setback to their project(s). What adds to the woes is that businesses have a number of products/solutions that need paramount attention and promotion. Therefore, they are simply devoid of manpower for creating and customizing posts, scheduling them and handling social media platforms. This is to say nothing of getting this accomplished quickly.
So, is this the end of the road for them? Well, the answer is no. Small businesses can rely on social media management tools, which can guarantee them effective results minus the Herculean task.
These tools can be a game-changer for small businesses. They assist by optimizing their time and delivering visible outputs within a limited time frame. With a number of such tools available on the market, the one with most advanced features stands as the best bet. As a result, it becomes so much easier when there is a well-defined strategy in place. The tool resonates by boosting the strategy and taking said business to even greater heights. Let’s take a look at the ways to use social media management tools effectively for your business.
1. Maintain Regularity in Publishing:
Social media management tools like SocialPilot give you a dashboard from where you can access unlimited social media accounts. This includes their groups, pages, and profiles at any given time. Consequently, posting fresh content regularly on these accounts is one of the most beneficial activities. It can be so stressful if done only manually. Therefore, the tools make it a breeze as they automate the scheduling of your posts on multiple platforms. Suppose you have several profiles on Facebook, Twitter, and LinkedIn. Also, let’s assume that you want the same links to be shared on each of them on a specific date. You can use a flexible scheduling feature to accomplish your task. This works great for time-sensitive content (such as those meant for festivals and holidays). As a result, you can plan ahead without manually hitting the ‘Post’ button on that particular date.
2. Easily Overview and Monitor Your Activities:
Curating content and posting it through your social media accounts doesn’t guarantee you good results. I mean, how do you know which of the posts will guarantee attention from your target audience? How can you be sure which type of posts will be more appealing to your target audience to be specific? A social media management tool gives you the chance to review your viral footprints on various channels. For instance, you can monitor all the interactions and engagement with your existing and potential customers. This will surely serve you better as your established strategy. In other words, you can focus more on platforms or posts. These tend to generate desired results and you use them to your advantage by implementing a new strategy in the next course of action.
You can benefit even if you spend only a few minutes each day for the overview. It will still help you to mold your social media marketing activities to enhance your presence on the channels at a steady pace.
3. Analyze Your Social Media Presence on Various Networks:
Taking a cue from the point mentioned above, here is another benefit of having a social media management tool. It helps you analyze data and statistics from different social media activities. For instance, the tool will let you know which of the social networking websites has a maximum number of your target audience. It can even tell you what the current trends are that they follow. Additionally, it can inform you of what steps need to be taken to create a call to action relevant to your business. Based on this analysis, you can create a new strategy to maximize your returns on investment in the tool. SocialPilot is one such tool that offers different innovative features to measure and analyze your social media account performance. It does so with the help of their social media analytics feature.
4. Interconnect Your Social Media Profiles:
An array of social media accounts makes it difficult for businesses to manage their profiles, groups or pages at a given time. A social media management tool like Zapier can simplify the task by interconnecting your different social media platforms on a single interface. What if you want to automatically publish your Instagram updates on other profiles? Simply integrate your SocialPilot account with Zapier and start publishing your updates on Twitter, Facebook, LinkedIn or any other social media profiles. This stops the senseless juggling of multiple accounts. Also, integrating accounts means getting a unified branding solution, which puts your business – the products and solutions – in the limelight.
5. Monitor Your Competitor’s Social Media Presence:
Social media content is an amalgamation of text, images, links, audio and video. As per a survey, the two most popular formats for marketing content are articles and video. Consequently, you can create content that combines both of these elements. It’s the best of both worlds. A social media tool helps by bringing fresh content varieties for you to share with your audience via your accounts. You can select from an entire range of share-worthy content on topics directly or indirectly relevant to your business by using the tool. Additionally, it helps you create content packages in quick and easy steps. This benefits you by minimizing your efforts but maximizing your output. SocialPilot is one of such tool offers social media analysis of the content based on its social sharing.
The crux of it all is that small business need to have effective social media strategies. A smart, strong business can better implement those strategies by using the right kind of social media management tool.