Managing social media accounts can be time-consuming, particularly if you have multiple accounts.
Fortunately, social media aggregators offer a centralized platform that enables you to manage multiple social media accounts, track metrics, and schedule posts efficiently.
This is why social media aggregator tools have become highly popular among marketers. A survey by Social Media Examiner found that 62% of marketers use social media management tools, including social media aggregators, to streamline their social media presence.
These tools offer a range of benefits, including increased efficiency, time-saving, and valuable insights into audience behavior and engagement.
This underscores the importance of social media aggregators for businesses to improve their social media strategy, maximize engagement, and increase ROI.
This article will explore the top social media aggregators for businesses to enhance their online presence and achieve their marketing goals.
A social media aggregator is a tool that simplifies the management of multiple social media accounts from a centralized platform. It allows businesses to save time, boost productivity and increase efficiency.
In addition, social media aggregators give you essential tools to track social media performance. For instance, you can efficiently measure engagement rates, track audience demographics, monitor user behavior, and more. You can then use these insights to help refine social media strategies, improve audience targeting, and increase engagement.
This comes in handy, especially for a one-person-managed, family-owned company or a marketing agency handling multiple clients.
The importance of social media aggregators for businesses can be summarized as follows:
If you’re looking for an aggregator to help manage your online presence, you might want to check out Hootsuite.
With Hootsuite you can easily manage multiple social media accounts from one platform, saving time and streamlining your social media efforts.
Whether you want to schedule social media posts in advance, monitor your social media feeds, track engagement, or analyze social media performance, Hootsuite has got you covered. Plus, its user-friendly interface makes it easy to navigate, even if you’re new to social media management.
Pros
Lauren O.
Hootsuite is the home to all things social media marketing. When I go here, I can easily monitor multiple social media streams in one place, schedule posts in advance, and even view my analytics for each channel/platform based on my own set range of dates. It has made working in social media so much more coherent!
Cons
Collin W.
Massively increased prices recently, bloated with inessential features, strange glitches and wonkiness for the price paid.
Buffer is another great option for managing your social media accounts. With its intuitive scheduling tools and powerful analytics features, Buffer can help you stay organized and optimize your social media strategy for maximum engagement and reach.
Whether you’re a small business owner, a marketer, or an influencer, Buffer has the tools you need to succeed on social media.
Pros
Penn B.
Buffer is the ideal platform to manage and schedule content across all your social media platforms in one place. One is able to publish content across all social media platforms at once. It’s able to support various major social platforms like Twitter, Facebook, Instagram, and Pinterest. It’s also able to offer analytics of each post’s performance and engagements.
Cons
Verified User
Other systems I’ve used (i.e., HootSuite) offer a lot more functionality and are easier to use. Buffer has an outdated UI that’s clunky and annoying.
Sprout Social yet another social media management platform that enables businesses to manage their social media presence and engage with their audience across various social media channels.
This social media aggregator offers features like social media scheduling, monitoring, and team collaboration to help businesses improve their social media strategy and customer engagement. Sprout Social is widely used by businesses of all sizes and industries, from small startups to global enterprises.
Pros
Elida S.
The most resourceful parts of the tool are the content scheduling features (including the best times to post), analytics and tagging features, which allow me to categorize content based on how I want to report performance. I can share specific topics with related teams by link, so they don’t see everything but their related content.
Cons
Verified User
Not being able to do LinkedIn posts is limiting.
It provides a range of features, such as customizable templates, real-time content updates, moderation tools, and analytics to help businesses increase audience engagement and brand awareness.
Tagembed is used by businesses of all sizes and industries, from startups to global brands.
Pros
Ankush G.
Tagembed solves the purpose of displaying Social Media and featured reviews from multiple networks.
I most liked their easy to use tool, where i was able to choose a layout and add custom design to match my website aesthetic.
Cons
Verified User
Do not get this product. Every week for over 6 months I’ve had to contact support for them to either manually reenable my Google reviews feed or to fix a “cache” issue or mainly solve the issue of the widget just disappearing. And worst of all they lie every time without explaining what cause the issue. They just say we solved it on our backend – it gets fixed for a day and then stops working again the next. This is my first bad review but my frustration with Tagembed is immense.
Crowdfire allows you to easily manage your social media presence across various channels, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
It offers a range of features, such as content scheduling, content discovery, analytics, and audience insights, to help businesses optimize their social media strategy and increase engagement. Crowdfire suits companies of all sizes and industries, including small startups and established brands.
Pros
Christina D.
I like that I can schedule a ton of things out in advance.
Cons
Rich C.
I really don’t notice a ‘crowdfire’ – its pretty slow going even though I thought I was using it correctly.
Conclusion
In today’s fast-paced digital world, social media aggregators have become crucial for businesses looking to manage their online presence effectively. These platforms provide a centralized hub for businesses to monitor and engage with their audience across multiple social media channels, saving time and improving productivity.
While there are several free social media aggregators available, businesses should carefully evaluate their needs and consider investing in a paid option to ensure they have access to the full range of features and support required to manage their social media accounts effectively. SocialPilot, Hootsuite, Sprout Social, Agorapulse, and Socialbakers are just a few examples of popular social media aggregators that can help businesses take their social media management efforts to the next level.
In summary, leveraging a social media aggregator can be a game-changer for businesses looking to enhance their social media presence and drive engagement with their audience. By choosing the right tool and investing in the necessary resources, businesses can stay ahead of the competition and build a strong online brand.
About the Author
Shanice Jones
Shanice Jones is a techy nerd and copywriter from Chicago. For the last five years, she has helped over 20 startups building B2C and B2B content strategies that have allowed them to scale their business and help users around the world
This blog is brought to you by 
Download the complete hashtag kit having a social media calendar with content ideas and more than 3600+ hashtags, our complete unabridged marketing guide, and editable templates for FREE!
SocialPilot
$30
month
SocialPilot is an affordable and super-intuitive social media aggregator tool. With SocialPilot, you can manage multiple social media accounts, schedule social media posts in advance, collaborate with your team members, and analyze your social media performance. The platform provides a user-friendly interface that’s easy to navigate, making it a great option for those new to social media management.
The tool offers various pricing options to fit your needs with advanced features. It’s a good choice for small businesses or agencies with limited budgets, as it provides affordable plans with the tools you need to improve your social media strategy.
Features
What People Say About Us
Rachel G.
There are so many things I love about Social Pilot! I love how easy it is to navigate, and the monthly pricing is hard to beat! The best part, though, is that it works for Google+. I had a hard time finding a social aggravator that worked for that platform!
Adele v.
I love that socialpilot can grow with me! I currently run an agency with 10 clients and the package is affordable but also serves the needs my clients need. Having the ability to communicate on the platform, approve/deny, and see analytics is super helpful.