Among all the social media platforms we know and hear about, Instagram is one of the most lucrative ones for marketing. Now, with 3 billion monthly active users, it’s imperative that brands and businesses maintain an active presence on Instagram. That means consistently posting fresh content.
However, sustaining a regular posting consistency is very challenging for business owners with numerous other things to manage. It’s even more troublesome for agencies with hundreds of client accounts.
Instagram scheduling tools can get you out of this pickle by automating your daily posting regimen. They ensure every post in your content calendar is published in a timely manner without you having to personally be on every account.
We have thoroughly explored multiple Instagram schedulers and hand-picked the best of the lot. In the upcoming sections, we’ll take you through each tool, showcasing why they are suitable for your scheduling needs, whether you’re a solopreneur, brand, SMB, or an enterprise.
Benefits of Using a Scheduling Tool for Instagram?
If you are reading this article, you must have felt the requirement of an Instagram scheduling tool. However, we’d like to highlight a few key benefits of using Instagram scheduling tools for marketers and entrepreneurs:
- Time Efficiency and Workflow Automation: Having a posting tool streamlines social media workflows and removes the need for manual tasks, saving a significant amount of time.
- Content Adaptation and Cross-Platform Publishing: These tools let you create other versions of an Instagram post, customize it for different platforms, which makes cross-posting simple.
- Optimal Timing for Maximum Engagement: You can set optimal posting times for different Instagram accounts to maximize engagement. This ensures your content reaches your audience when they’re most active, without you having to stay up to post yourself.
- Consistent Brand Presence: It’s easier to ensure consistent posting across all your profiles on Instagram and various other social networks.
- Quality Control and Error Reduction: You will be able to cut down on the number of errors because review and approval workflows help with quality checks of the content before publishing.
- Enhanced Team Collaboration: The best Instagram scheduling tools facilitate smooth team and client collaboration, streamlining content automation by allowing internal communication and contributions all within one platform.
How we Analyze and Select these Tools
The process of selecting the best Instagram scheduling tools involves thoroughly exploring multiple tools. We vet each of them for their user experience, pricing structures, AI-powered capabilities, and content customization options available for Instagram. We check whether they have advanced features like collaborative workflows for social media teams and bulk scheduling. In addition to our own study, we also consider authentic user reviews from trusted review platforms, such as G2 and Capterra. After weighing all the above criteria, we have come up with the list of the best Instagram scheduling apps for businesses.
Top Instagram Scheduling Tools
Here are the key takeaways from the list of tools we have come up with after thorough research at a glance. This will help you get an idea about each of them before diving into their detailed descriptions.
- SocialPilot: An affordable Instagram scheduling tool for solo marketers, SMBs, and agencies with an AI caption generator, multi-account scheduling for posts, Reels, carousels, and Stories, best-time to post suggestions, approval workflows, and bulk scheduling capabilities.
- Buffer: A user-friendly tool designed for solopreneurs and brands for managing multi-account scheduling with AI-powered ideation to support content creation.
- Hootsuite: An enterprise-level tool that provides an all-rounding social media solution, with advanced scheduling for organic and paid posting management.
- Planable: A visual Instagram scheduler with grid planning, drag-and drop calendar dashboard, content approval and collab posting features.
- Sendible: A versatile app for Instagram content creation, powered by AI captions, enabling users to schedule first comments, and plan publishing at times for optimum engagement.
- Loomly: An intuitive tool with tailored features for Instagram content planning such as grid view planning and post optimization tips.
- Later: Another visual Instagram planner with authentic post previews, grid-level optimization for auto-posting Reels, Stories, carousels, and posts.
- Sked Social: A scheduling app for Instagram that allows publishing multi-format Instagram content, recommends best time to post and integrates link-in-bio feature.
- Iconosquare: An Instagram scheduling tool with strong performance monitoring capabilities to drive data-backed decisions for teams.
- Sprout Social: A tool tailored to enterprise-level needs for creating content with AI assistance, scheduling at optimal suggested times and working to streamline publishing collaboratively for teams.
- Agorapulse: An Intuitive tool to boost Instagram engagement with simplified daily posting and engagement support with social Inbox for Instagram.
- Social Champ: A tool for businesses of all sizes, equipped with collaborative workflows, bulk uploads of content, up to 300 posts. Social Champ comes with collaborative posts, boost posting and grid view for Instagram.
- Pallyy: An Instagram tool with a streamlined dashboard along AI caption, first comment scheduling, link-in-bio and collaboration post publishing.
- Metricool: A that helps maximize Instagram reach with hashtag tracker, adjustable time-zones, tagging users and products. Monitor competitors and analyze your Instagram performance in-depth.
- Publer: A capable tool which offers auto-publishing of Instagram posts, AI caption generation, feed planning along with product tagging and link-in-bio page designing.
Overview of the Top Instagram Scheduling Tools 2025
We’ve analyzed all the tools in the list regarding their Instagram scheduling capabilities and features supporting them. Here, we have highlighted a group of tools which seem to fit best to the needs of businesses of all sizes, comparing them in multiple aspects.
 SocialPilot |
 Buffer |
 Later |
 Sendible |
 Agorapulse |
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|---|---|---|---|---|---|
| Pricing | $30/Month | $6/Month | $25/Month | $29/Month | $99/Month |
| Best for | Agencies & Small Businesses | SMBs & Brands | Brands & Creators | Mid-sized Businesses | Brands & Enterprises |
| Instagram Profiles | 7 | 1 | 1 | 6 | 10 |
| Ease of Use | |||||
| Support | |||||
| Publishing | |||||
| Direct Instagram Publishing |  |
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| Story Scheduling | Direct publishing and mobile notifications |
Direct scheduling and push notification |
Only from desktop app |
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| Collaboration Post | |
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| Smart Queues | |
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| Repeat Posts | |
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| Calendar View | |
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Confusing | |
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| Auto Post From RSS Feeds | |
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(Complicated set up) |
(Manual) |
| Bulk Scheduling | (500 Posts) |
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(350 Posts) |
(200 Posts) |
| First Comment | Instagram, Facebook, and LinkedIn | Instagram only | |
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(Unavailable in Standard plan) |
| Link Shorteners | Bitly, Sniply and Rebrandly |
Unknown |
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Only on higher plans |
In-built |
| Post Creation | |||||
| Draft Your Posts | |
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| Image Editor | Custom Instagram sizing |
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(Limited) |
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| AI Assistant | |
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(Only captions) |
(Add-on) |
| Hashtag Generator | (Aligned with captions) |
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Limited capability |
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| Holiday Calendar | |
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| Canva Integration | (On all plans) |
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| Media From External Sources | |
(Not from cloud storage) |
Only Google Drive and Dropbox |
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(Only Canva and G-Drive) |
| Content Library | |
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(Add-on) |
| Image Tagging | |
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| Auto-Watermarking posts | |
Not automation |
Manually |
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| Location Tagging | |
(Only for Instagram) |
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| Custom Reel thumbnail | |
Only stills from video |
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Only stills from video |
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| Link-in-bio | |
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| Instagram Collaboration Post | |
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| Collaboration on Post | |||||
| Content Approval Workflows | (Quick and Easy) |
(Basic) |
Not from mobile |
(Technical glitches) |
(Confusing) |
| Comments on Post | |
(No tagging) |
Only for higher plans |
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| Support | |||||
| Priority Customer Support | |
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| Try for Free | Learn More | Learn More | Learn More | Learn More | |
Finally, let’s dive into our tool-wise analysis for you to select the right Instagram scheduling app for your needs which also helps with performance monitoring and effective engagement.
15 Instagram Scheduling Tools to Save Time
Best Instagram Scheduling app for:
Marketing Agencies, SMBs, Multi-Location Brands & Professionals
Rating:
4.5 (G2)
Apps:
Web-version, Android & iOS apps, Chrome, Firefox and Edge web extensions
Social Media Platform Supported:
Instagram, Facebook, Instagram Threads, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, and Google Business Profile
About SocialPilot
SocialPilot is a comprehensive Instagram scheduling tool designed to automate and simplify content creation. It is well-equipped to take care of all the publishing for multiple accounts across platforms without much manual intervention. When it comes to content creation, it comes equipped with AI-powered capabilities and other Instagram-specific features, with a real-time preview to give you the best results. SocialPilot also enables you to analyze content performance and manage public engagement, addressing all the needs a business can have for managing its Instagram presence.
Key Features:
- Auto Scheduling Across Platforms: Pre-plan posts, Reels, Stories, and carousels to schedule them for Instagram and other platforms simultaneously.
- Bulk Scheduling: Import and schedule upto 500 posts into the tool and keep them at the ready to be scheduled any time.
- Social Media Calendar: Visualize your upcoming planned posts in a monthly, weekly or even daily view, use filters to see just Instagram posts, reschedule with a drag and drop from a unified content calendar dashboard.
- AI Pilot: The integrated AI Pilot is a writing assistant that creates Instagram-worthy captions with tone and expression you add to the prompt.
- First Comment Scheduling: Schedule the first comment to be posted right along your post, for including extra details.
- Instagram Optimization Features: Create Instagram posts with mentions, location tags and image tags to boost their visibility.
- Collaborative Post Creation: A simple post for Instagram can be made into a collaborative posts by inviting up to 3 collaborators on a post.
- AI Hashtag Suggestions: Integrated AI Pilot comes up with hahstag suggestions aligned perfectly with post captions increasing their discoverability.
- Approval Workflow: Dictate roles, and account access for each team member, making sure all your post approval workflow is streamlined.
- Content Library: Use and reuse saved templates, designs, posts, hashtags and more from the organized inbuilt library in SocialPilot.
- Other Instagram Features: Monitor the performance of posts posts or that of your competitors, generate reports and streamline engagement with the Social Inbox to respond to DMs and comments.
Strengths
- Calendar Dashboard: The unified calendar dashboard helps users visualize their content strategy and flexibility to reschedule posts with a drag and drop.
- Scheduling in Bulk: The capability to schedule up to 500 posts at a time helps maintain the frequency of fresh Instagram posts going.
- Proactive Customer Support: The efficient customer support team of SocialPilot solves users’ problems in no time improving their experience with the tool.
Shayne W.
Social Pilot allows me to utilize automation to ensure consistent content posting. On top of this the dashboard provides a nice single pane of glass to see what I will be posting this month with the capability to edit and schedule mroe posts. Basically 4 hours of work allows me to keep constant communication for an entire month whihc has proven invaluable for us as a business who does not imploy internal marketing. The setup to my social media platforms was easy and the integration has not had a single issue.
Areas to Improve
- Account Reauthentication: Social media accounts tend to get disconnected and need reauthentication.
- Simple Aesthetics: The UI appears to be simplistic and outdated to experienced users.
Tammy
Occassionally (especially in the past), we had issues with broken social links, but this hasn’t happened in a while. Otherwise, Social Pilot has worked great for our needs.
What’s the Standout Feature of SocialPilot
SocialPilot has a lot of standout features regarding Instagram content creation. The Instagram content optimization options include first comment scheduling, collaborative posts, mentions and geotagging. All of these help in increasing engagement and reach of your posts. Along with this, bulk scheduling and AI Pilot make the process of scheduling posts much faster.
SocialPilot Pricing
SocialPilot offers a 14-day free trial and access to all premium features (no credit card required &cancel any time). Choose a plan that fits your needs.
| Ultimate | Premium | Standard | Essentials |
$170.00/mo$200
Billed annually (Save 15%)
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$85.00/mo$100
Billed annually (Save 15%)
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$42.50/mo$50
Billed annually (Save 15%)
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$25.50/mo$30
Billed annually (Save 15%)
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Simplify Instagram Scheduling with SocialPilot
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Best Instagram scheduling Platform for:
Large agencies and enterprises
Ratings:
4.2/ 5 (G2), 4.4/ 5 (Capterra)
Apps:
Web, iOS, and Android versions
Social Media Platform Supported:
Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Threads, Google Business Profile
About Hootsuite
Hootsuite is a complete suite of social media solutions for large enterprises and brands. It has advanced capabilities and comes with a dashboard equipped to monitor all the current social engagement on your pages. You can schedule all forms of content including multi-image posts, posts, Stories, Reels, and carousels on Instagram with its auto-posting capabilities.
Key Features:
- Shareable Content Calendar: A dashboard that supports drag-and-drop post creation, scheduling, cross-posting, and planned content visualization from one place.
- Bulk Scheduling: Allows users to upload and schedule up to 350 Instagram posts with a single CSV file upload.
- Owly AI Writer: The AI assistant that crafts Instagram-worthy captions, and ideates campaign ideas to catch the attention of the audience.
- Best Posting Time Recommendations: The analytics capabilities determines engagement patterns and finds the best times to post for every account to bring the maximum engagement.
- Media Integration: Hootsuite’s integration with media platforms lets users create Instagram content from templates and stock images.
- Hashtag Suggestions: Hashtags are generated which are perfectly aligned to the captions users write, increasing the resulting post’s discoverability.
- Other Instagram-Centric Features: Hootsuite is equipped with content performance tracking and engagement management tools for Instagram.
Strengths
- Hootsuite Dashboard: Multiple integrations in the tool helps centralize entire workflows for large social media teams.
- Performance Tracking: Hootsuite can track key performance metrics that helps you grasp the entirety of Instagram performance.
Isla H.
There is a lot to like about Hootsuite. The platform is easy to use and integrate into your social media efforts. The scheduling calendar and the analytics are particularly user-friendly and provide many options. Their academy and how-to video series are also excellent.
Areas to Improve
- Steep Learning Curve: The complex UI and advanced features make the tool difficult to grasp for beginners.
- Unaffordable Pricing: The plans offered by Hootsuite are not suitable for SMBs and solo entrepreneurs.
Sharon B.
The pricing is a lot higher. I do not see options to lower the social media pro
What’s the Standout Feature of Hootsuite
Hootsuite’s most remarkable features include its generative AI assistant, OwlyGPT and its Streams dashboard which keeps users updated of all the incoming messages and comments on their connected profiles.
Pricing
Hootsuite offers three main plans, Standard, Advanced, and Enterprise, each designed for different scales of social media management. The Standard plan ($ 149 per user per month) includes unlimited post scheduling and an AI assistant for up to five social accounts.
The Advanced plan ($399 per user per month), their most popular option, adds unlimited social accounts, bulk scheduling, and customizable reports. For large organizations, the Enterprise plan offers custom pricing with access to advanced analytics and exclusive features. All plans include a 30-day free trial.
For a detailed look at how these plans compare, check out our complete Hootsuite pricing breakdown.
Best Instagram scheduling software for:
Social media managers, professionals, entrepreneurs, and small businesses
Ratings:
4.3/5 (G2), 4.5/5 (Capterra)
Apps:
Web, iOS, Android App, Chrome Browser Extension
Social Media Platform Supported:
Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, Threads, TikTok, Twitter / X, YouTube
About Buffer
Buffer is know as one of the most easy-to-use social media tools with straightforward design best suited for new users. The tool provides all the basic social media management capabilities at affordable rates making it a go-to for solo entrepreneurs and small businesses. The dynamic post ideation and efficient content management capabilities make Buffer a capable platform for planning and Instagram scheduling.
Key Features:
- AI Assistant for Content: Brainstorm ideas and create engaging Instagram posts and captions in a fraction of a time it would take to do it manually.
- Multi-Format Scheduling: Schedule posts, Reels and Stories to be directly published or set mobile reminders to post them by yourself at the right time.
- Content organizational Dashboard: Track the status of all your content in the pipeline with a dynamic kanban style board.
- Media Integrations: The platform integrates with multiple cloud storages, Canva, and stock photo libraries to support Instragram content.
- Start Page Creation: Create unique landing pages with the Start page feature to add them as link-in-bio to drive traffic to your domain.
- Scheduling Calendar: The unified calendar with dual view and multiple filters shows all the scheduled and drafted posts for all connected social accounts.
- Team Collaboration: Onboard your team and assign roles and permissions to streamline approval and publishing of error-free content.
Strengths
- User Friendly: The simple-looking dashboard helps new users and people new to social media tools adapt to it faster, requiring no training.
- AI Integration for Ideation: The generative AI helps ideate fresh content ideas which saves a lot of time for users.
Tracy W.
Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and also Buffer is pretty affordable.
Areas to Improve
- Insufficient Analytics: The performance analytics provided by Buffer are basic and not enough to get deeper insights.
- High Pricing: Buffer’s pricing model functions on a per account basis which can get unsustainable if you have large number of social accounts to manage.
Victory J.
The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work on their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me.
What’s the Standout Feature of Buffer
The dynamic Create dashboard of the tool tracks the complex content creation journey, storing ideas and content drafts in one place. Buffer’s AI Assistant is great for repurposing evergreen content and suggesting new ideas. What stands out is the Start Page creator, which acts as mini-product pages or drives traffic to your domain.
Pricing
Buffer offers flexible pricing, starting with a Free plan that allows you to connect up to three social channels. The Essentials plan, at $6/month (billed yearly), is for one channel but includes unlimited scheduled posts and advanced analytics. For teams, the Team plan is priced at $12/month per channel and adds features like unlimited users and content approval workflows. All paid plans include a 14-day free trial. It also has a free plan that allows you to connect up to three channels.
For more details, check out Buffer pricing plans and details.
Best Instagram Scheduling App for:
Solo Entrepreneurs, Social Media Marketers, Small Businesses, and Enterprises
Ratings:
4.5 on G2 & 4.5 on Capterra
Apps:
Android and iOS Mobile App and Web Version
Social Media Platform Supported:
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Business, and Pinterest
About Planable
Planable is an intuitive social media tool built to fit the needs of users who need to handle the profiles of multiple brands. It has a visually dynamic calendar dashboard where teams can collaborate to create, approve and publish Instagram content. Users can also create multiple workspaces to keep content for different clients and brands separate. It also provides social media analytics and helps monitor incoming messages and respond to them in real time, making it a versatile solution for all aspects of Instagram management.
Key Features:
- Simplified Approval Workflow: Simplify post review, approval, and feedback exchange with a streamlined workflow facilitating collaborative effort and keeping a grip on content quality.
- Publish Varied Instagram Content: Create and schedule unique content in multiple formats, including carousels, Reels, and Stories, to capture the maximum amount of audience interest.
- Visual Calendar: A content calendar allows for flexible rescheduling and team-wide transparency of the current content strategy and scheduling pipeline.
- Instagram Post Preview: Offers post previews for Instagram content for users’ judgment as to how the published post will appear on feeds. Also allows the user to drag and drop posts on the grip preview to optimize the overall appearance of the profile.
- AI Caption Generator: Provides AI caption suggestions for Instagram aligned to the media the users provide, including images, videos, and previous content.
- Content Labels & Filters: Use color-coded labels to identify and organize content for different clients, store them in the library, and filter the calendar view to focus on one workspace at a time.
- Instagram Analytics: Provides comprehensive key performance metrics, revealing insights on your Instagram content performance and engagement trends.
- Engagement Monitoring: Keep an eye on all incoming messages and comments, replying actively to keep your audience engaged.
Strengths
- Good Speed of Operations: Planable is super fast for agencies and brands with multiple approvers.
- Integration with Collaboration Tools: It makes the job easy with its collaboration tools like a shared Google Doc for posts.
- Improved Brand Loyalty: Enhanced brand loyalty through genuine, positive interactions, prompt customer feedback, and acknowledging enthusiasm for your brand, turning awareness into loyalty.
Marellis H.
I can provide a visual calendar for my clients to review. I like that you can create pages other than social media accounts, this helps me present my client with blog info, email marketing, etc. things I can’t present in other platforms. It’s easy to use and integrates well with social media accounts.
Areas to Improve
- Limited Automation: The tool lacks advanced auto-posting capabilities, which allow users to recycle top-performing posts.
- Vital Features Missing in Smaller Plans: The Instagram grid preview is only available in the higher plans, and users have to pay additional charges to use them.
Verified User in Fine Art.
The grid view for Instagram doesn’t seem to correlate to the calendar view, which is weird; maybe I’m missing something. Moving from post to post could be more intuitive. Having multiple months loaded and available without extra clicks would be helpful. Hashtag autofill is temperamental.
What’s the Standout Feature of Planable
The most noteworthy feature in Planable is its robust content calendar view with monthly and weekly views. It integrates all marketing content. This includes social posts, ads, blog, and newsletters, centralizing management into one dashboard. You can drag and drop posts from one publishing slot to another, automatically adding them to pre-set best times for a particular brand.
Pricing
Planable offers a flexible pricing structure with a free plan for up to 50 posts. Paid plans start at $39/month for the Basic plan and $59/month for the Pro plan, billed yearly per workspace. The Enterprise plan provides custom pricing for unlimited posts and advanced features. It also has a Free plan which supports 50 total posts.
Best Instagram scheduling app for:
Businesses, large agencies, and some enterprise brands
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web, iOS, and Android versions
Social Media Platform Supported:
TikTok, Instagram, Facebook, X (Twitter), LinkedIn, Google Business Profile, YouTube
About Sendible
Sendible is another scheduling tool that has a very shallow learning curve, which in turn proves to be appropriate for users starting out with Instagram marketing. Like others of its kind, Sendible can schedule single-image posts, carousel posts, Reels, and even Stories to Business and Creator accounts.
A feature that makes this tool stand out is its ability to support social media publishing and blog posting, proving it to be rather diverse in functionality.
Key Features:
- Custom Scheduling Queues: Create Smart queues to schedule non-time-sensitive but evergreen posts to be repeatedly published without any extra effort.
- Best Time Recommendation: Get a suggestion for the optimum time to publish right in the post creation dashboard, to get the best possible engagement on it.
- Bulk Import Content: Import up to a hundred social media posts into Sendible and schedule them at once, saving the effort spent on daily posting.
- Grid and Feed Preview: See how the created post will look once published on the Instagram feed and profile grid to keep the aesthetic appeal of your profile intact.
- AI Assist for Captions: Generate captions that resonate with your audience and seem aligned with your brand voice with audience and tonal filters.
- Visual Content Access: Integrates with Canva, Google Drive, Pexels, Flickr, and GIPHY allowing users access to innumerable templates and designs to create Instagram posts from.
- Content Management with Social Media Calendar: Use the calendar dashboard to get the overview of your scheduled posts, filter views to access complete campaigns, tweaking scheduling dates and times for publishing.
Strengths
- Best Time to Post: Sendible recommends optimal posting times to help users schedule content for maximum reach.
- Content Calendar: Its shareable calendar streamlines collaborative planning and tracking of your social media strategy.
- Enhances Communication: Sendible improves client communication with its accessible, easily shareable reports that are simple to understand and analyze.
Daisy R.
I love that Sendible not only allows you to schedule content, but it also provides you with the most optimal posting times and can generate reports for you. My favorite feature about Sendible is also that it allows you to create a specific calendar preview for each of your clients.
Areas to Improve
- Poor Mobile Version: The mobile version of Sendible lacks some of the advanced features available in the web version.
- Interface Issues: The UI might come across as clunky at times, and occasionally, posts fail to go through.
- Account Reconnection: The process for reconnecting social media accounts in Sendible can require extra effort to ensure a seamless and successful connection.
Jessica E.
Sendible used to have Pinterest scheduling but the feature was taken away. I also wish that you could build reports that covered longer periods rather than just 90 days.
What’s the Standout Feature of Sendible
Sendible has a very intuitive UI with advanced schedluting features for Instagram and all other social platforms it supports. It also suggests optimum times to publish so your posts have the chance to gain maximum reach and engagement. One of the most notable capabilities in the tool is that you can create separate calendar views for separate clients.
Pricing
Sendible provides five paid plan options, and instead of offering a free plan, it provides a 14-day free trial period. The plans range from Creator, priced at $29, Traction for $89, Scale for $199, Advanced for $240, to the last plan, Enterprise plan, which is priced at $750.
For more details, check out Sendible pricing plans and options.
Best Instagram Publishing Software for:
Agencies, Startups, Individuals, SMBs, Freelancers, and Creators
Ratings:
4.5 on G2 & 4.7 on Capterra
Apps:
Android and iOS Mobile App and Web Version
Social Media Platforms Supported:
Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, Google Business Profile, and TikTok
About Loomly
Loomly is a versatile Instagram scheduling tool with effective content creation capabilities. It is suited for social media teams to execute social media strategies, communoicate internally and handle community engagement effectively, generating the best possible outcomes. It is designed to include your clients into the workflow, ensuring everyone is onboard with the outputs and the ensuing results.
Key Features:
- Instagram Publishing: Automate Instagram content posting for all types of posts, tailored for the platform.
- Approval Workflow: Setup custom workflows, give access to specific team members to tasks and calendars, and streamline approval process for all involved stakeholders.
- Hashtag Suggestions: Add custom hashtags to your Instgram posts suggested by the tool after analyzing the trends on the platform and your own caption.
- Instagram Tailored Features: Boost your profile’s engagement with scheduled first comment, tagging users, locations, products from shops or inviting users with collaborative posts.
- Instagram Post Preview: See how your posts created for Instagram will look on the platform with mock post preview on grid and feed before publishing it.
- Post Optimization Tips: Follow the helpful tips provided by the tool to improve your caption, making it more engaging.
- Instagram UTM Tracker: Add UTM parameters to your posts to effectively track referral traffic and ensuing conversions.
- Loomly Studio: With the inbuilt image and video editor, you can optimize your visual content to the specifications of Instagram.
Strengths
- Easy to Use: Loomly is easy to use and simple to schedule Instagram posts.
- Workflow Management: Managers love the approval workflow and collaboration features.
- Scheduling Instagram Stories: It also schedules Instagram Stories and automates content.
Brie B.
A lot of great features! Love that I can separate accounts in different calendars and how easy it is to schedule Instagram posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!
Areas to Improve
- Limited Automation: Loomly is not a full automation solution due to limited features.
- Less Robust Analytics: Analytics are not as robust as some cheaper tools.
- Lack of Free Trial: No free trial like other Instagram automation tools.
Brianna H.
While it is cost-effective, it is a bit off-putting to have to pay more to download a calendar. I downgraded because I didn’t need all the features but I didn’t realize I’d lose the ability to save a calendar to send to clients.
What’s the Standout Feature of Loomly
Loomly excels at helping users create unique and engaging content consistently. It supports this by providing new post ideas daily and post optimization tips to improve the quality of posts. Its also provides Instagram preview in grid and feed to help users maintain their profile aesthetics.
Pricing
Loomly’s official website does not list its pricing in detail. The platform offers multiple plans, including Starter and Beyond, with an Enterprise option available upon request. The Starter plan caters to smaller teams, while the Beyond plan is built for larger teams managing more accounts and users. Pricing is available on both a monthly and yearly basis, with discounts for annual subscriptions.
For more details, check out Loomly pricing plans and options.
Best Instagram Posting tool for:
Creators, freelancers, agencies, social media managers, and small businesses
Ratings:
4.5/5 (G2), 4.4/5 (Capterra)
Apps:
Web, iOS, and Android versions
Social Media Platform Supported:
Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and X (Twitter)
About Later
Later was, in the past exclusively an Instagram scheduling tool which now has integrated with other major platforms. However, it still remains the strongest in offering features to create, schedule and manage for Instagram, driving business growth like few other tools can. You can plan your feed, schedule posts of all kind in bulk, and analyze the performance of all content to see whats working for you.
Key Features:
- Auto Publishing: Schedule all your Instagram posts for multiple accounts with direct posting or mobile reminders.
- Bulk Scheduling: Keep your consistent publishing going by bulk scheduling posts
- Link In Bio: Create mini-landing pages with Later’s link-in-bio to drive traffic to where you need to, boosting conversions.
- AI-Caption Writer: Come up with engaging captions in seconds with Later’s AI caption writer.
- Best Time to Post: Get suggestions for the best times to post so you can designate your Instagram posts to be poublished at the time your audience is the most active.
- Drag and Drop Planning: Refer to the mock grid preview of your scheduling plan and drop posts accordingly to create an appealing profile appearance.
- Hashtag Suggestions: Find the best performing hashtags to add to your Instagram posts with Later’s hashtag suggestions.
- Media Library: Keep all your media assets along with your UGC organized and stored in Later’s media library to use and reuse anytime required to create social media posts.
- Curation of UGC: Curate user generated content to reuse it, integrating it into your own social media strategies to strengthen your community engagement even more.
Strengths
- Schedule Content: Later allows users to schedule content for months in one go, which is a real-time saver.
- Enhanced Link in Bio Tracking: Link-in-bio helps in tracking traffic and clicks by letting users add customizable links in the bio.
- Post-Performance Results: Later shows the results of post-performance from multiple social media accounts in the form of analytics.
Kate B.
It gives you prompts as to when the best time for your business to post is. They are also developing AI tools that act as a ghostwriter for your captions—it’s not perfect, but definitely a good jumping-off point. The hashtag suggestions are useful too. I use the link-in-bio function, which is handy for tracking best-performing landing pages.
Areas to Improve
- Unreliable Notifications: Sometimes there are no notifications fired even when the scheduled posts fail to get published.
- Account Disconnection: The profiles connected to Later get disconnected on their own and need to be manually reconnected, causing disruptions.
Hayley S.
I love the ease of use, the calendar feature, the option to copy a post to another channel, the option to filter through unused photos, analytics, and the option to see all posts our company has been tagged in.
What’s the Standout Feature of Later
Later’s standout feature for Instagram is its drag-and-drop visual planning capability in the grid and feed view. The easy way you can just drop posts in spots in the grid and schedule their posts accordingly is possibly the best feature to plan your Instagram content with minimum efforts. Additionally, its LInk-in-Bio helps drive sales and conversions directly to their product pages.
Pricing
Later presents three subscription choices, each accompanied by a 14-day complimentary trial period. The system presents a no-cost option, followed by paid levels starting with Starter, valued at $25, Growth at $45, and the final choice, the Advanced option, priced at $80.
For more details, check out Later pricing plans.
Best Instagram Posting solution for:
Professionals, small teams, small or medium businesses
Ratings:
4.3/5 (G2)
Apps:
Android, iOS apps and web versions
Social Media Platform Supported:
TikTok, Instagram, Facebook, X (Twitter), LinkedIn, Google Business Profile, YouTube, Pinterest, Snapchat, and Instagram Threads
About Sked Social
Sked Social is a versatile scheduling tool that handles all Instagram auto-publishing needs for marketers. The platform also supports scheduling on other social networks associated with social media marketing.
When using Sked Social for publishing, you can target your audience for better engagement with optimum engagement time and tailored captions. The dashboard of the scheduler is intuitive and offers a visual planner, which is useful for collaborative workflows as well as flexible content planning.
Sked Social has many more features that make Instagram content creation more effective, including first comment scheduling, which helps to get conversations started in your post’s comment section. The Captivate AI generator in Sked Social further boosts content creation by generating ideas, rephrasing older posts, and analyzing competitor strategies for high-performing campaigns.
However, the platform’s proficiency across multiple networks might dilute the focus on Instagram, potentially missing out on more advanced Instagram-specific features offered by other tools.
Key Features:
- Customizable posting schedule: Easily create a posting schedule that fits your brand’s workflow, ensuring your content goes out exactly when you want it to.
- Optimum posting time recommendations: Suggests the best times to post based on when your audience is most active, helping you boost engagement.
- Visual content calendar: Plan your posts with a clear visual calendar that lets you drag, drop, and rearrange content until your feed looks perfect.
- In-built holiday calendar: Never miss an important date—Sked’s holiday calendar helps you plan posts around key events and seasonal moments.
- Scheduling Instagram Story with link stickers: Schedule Stories in advance and even add link stickers, so your audience can easily click through to your offers or content.
- Captivate AI for caption writing: Generates creative caption suggestions to make your posts more engaging and on-brand.
- Library for media storage: Keep all your photos, videos, and branded assets neatly organized in one central media library for quick access.
- Efficient team collaboration: Invite your team, assign roles, and manage approvals smoothly so everyone stays on the same page.
- Competitor-inspired content ideas: Get inspiration from what’s working for your competitors and create content that keeps your brand ahead of the curve.
- UGC curation: Easily collect and share user-generated content from your community, building authenticity and trust with your audience.
Strengths
- Product Tagging: The product tagging feature on Instagram is highly beneficial for eCommerce and online businesses.
- Workflow Management: Approval workflows simplify the management of multiple client accounts.
- Visual Content Calendar: Use a visual content calendar to plan and schedule posts across all your social media platforms.
Clair H.
Working as a SMM for multiple organizations has never been so easy with the teams & approvals add-on that Sked offers. Forget cumbersome spreadsheets and shared drives; Sked has not only been a time-saver but is also an exceptional way to streamline the social media scheduling process. I love how user-friendly it is, and their support staff are great too. I frequently use Sked to schedule posts across multiple companies and platforms.
Areas to Improve
- Expensive Pricing: Sked Social’s pricing can become expensive for users managing a large number of accounts.
- Problem With Tags: There are occasional issues with publishing Instagram posts that include tags and alt text.
- Pricing Structure: Managing a large number of social media accounts can get expensive, as you’ll need to upgrade to a more costly plan once you exceed your current limit.
Georgia H.
I dislike that I can’t choose a frame from a Reel to post to Instagram. I don’t post Reels using SKED because I have to do the finishing touches manually.
What’s the Standout Feature of Sked Social
Sked Social’s standout feature is its advanced scheduling power. Beyond standard posts, you can auto-publish Instagram Stories with link stickers and even shoppable posts. This makes it easy to plan ahead while driving traffic and sales directly from your content, giving brands a smarter, more seamless way to engage audiences.
Pricing
Sked Social offers three core plans: Launch ($59/month), Grow ($149/month), and Accelerate ($399/month). Each of these plans covers a set number of social accounts, with extra profiles available at an additional monthly cost.
Best Instagram Publishing tool for:
Freelancers, large enterprises, medium and small-sized businesses
Ratings:
4.5 / 5 (G2)
Apps:
Web version, Android, and iPhone/iPad with iOS apps
Social Media Platform Supported:
Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
About Iconosquare
Iconosquare is a well-rounded Instagram management suite which helps multi-locational businesses centralize all the aspects of their Instagram management under a single space. You can find the complete trajectory, right from content creation, optimization, approvals to monitoring its performance and creating shareable reports to keep your stakeholders in the loop about business growth. Iconosquare also helps grow and nurture community atround your brand with effective engagement monitoring and active responses.
is designed to serve as a complete tool for all Instagram scheduling tasks, catering to the needs of businesses and social media managers by providing an array of features tailored specifically for Instagram content management. The scheduler allows users to craft posts, including photos, videos, carousels, and stories, directly from a centralized dashboard.
This capability includes automatic posting, which supports various content types, though with some limitations.
A standout feature of Iconosquare is the ability to preview posts exactly as they’ll appear once published, making it easy to fine-tune content for Instagram. It also boasts a collaboration post feature, letting users create content and invite others from Instagram to collaboratively publish them. This is great for brands teaming up with influencers or partners on shared campaigns.
Publishing of Instagram Stories has held a lot of restrictions for tools in the past, but Iconosquare offers auto-post functionality for Stories. However, there are some limitations, such as the inability to add stickers, links, or other interactive elements directly within the platform, which could require manual intervention for full story customization.
Iconosquare also supports bulk actions like scheduling and approvals, making it easier to manage large volumes of content.
However, the lack of advanced AI-driven content generation and the requirement for manual validation of some posts may slow down workflows for users seeking more comprehensive automation.
Key Features:
- Instagram Planner: Schedule your Instagram posts with a visual reference with the mock grid-preview to highlight your content in the best possible way.
- AI Content Creation: The inbuilt generative AI comes up with content ideas and helps refine manually written captions, crafting them into complete posts.
- Content Calendar: Create posts, visualize social media strategy and reschedule content for last minute changes from the content calendar
- Collaboration Wrokflow: Create well organized workspace for team and clients with well-defined rules and streamlined approval workflows.
- Media Storage: Stash all your ingredients for content creation into a a single space which also has integrations with Google Drive and Dropbox for easy access.
- Collaboration Posts: Add up to three collaborators to your Instagram posts to boost their engagement and reach.
- Accurate Best Time Suggestions: Find data-backefd best times to post for your Instagram accounts with the help of strong analytics.
- Geo Tagging: Add location tags in your Instagram posts to make your profiles more discoverable by Instagram SEO.
- Shareable Calendar: Share your content calendar with teammates or clients, keeping everyone aligned on upcoming posts and campaigns.
Strengths
- Intuitive Design: The tool is easy to navigate due to it’s user-experience centric design.
- Effortless Onboarding: The learning curve of Iconosquare is smooth, made easier with a proactive support team.
Cem G.
The team that helps with Iconosquare installation and when support is required provides a rapid solution. Your user-friendly interface and the KPIs you offer are great. We prepare the sharing text with integrated AI. I almost don’t need to make any changes to the text.
Areas to Improve
- Video Posting Restrictions: There are limitations for adding audio to Instagram video posts with Iconosquare.
- Delayed Support: When it comes to query solution the support team is slow to respond.
Verified User
I can’t add audio to my reels, which means I have to post these directly in the Instagram app.
What’s the Standout Feature of Iconosquare
Iconosquare has a very intuitive UI for creating and scheduling social media posts. Its most commendable feature its strong analytics side. It provides multiple insights regarding engagement, listening and competitive benchmarking. It also allows you to create custom analytics dashboards.
Pricing
Iconosquare has two defined pricing plans. The Single plan starts at $59 with a single user, supporting 5 profiles, and the Teams plan at $99 supports 10 users for the same number of accounts. The price of these plans increases with every 5 accounts you add on. However, the Single plan can’t be stretched to manage more than 10 accounts.
Best Instagram scheduling tool for:
Social media consultants, mid and large-sized businesses, and enterprises
Ratings:
4.4/5 (G2), 4.4/5 (Capterra)
Apps:
Web, iOS, Android versions, and Sprout Social Chrome Extension
Social Media Platform Supported:
Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok, and YouTube
About Sprout Social
Sprout Social does a lot more than scheduling Instagram posts. Marketers who want to boost their sales through social media can leverage a lot of benefits from this tool, including paid campaign management, product promotion, and ROI tracking.
At first, the calendar dashboard in Sprout Social is where most of the content management happens. You can create and schedule your Instagram posts, edit and reschedule as well. It has multiple filters which help you refine your view of the type of content you want to see. However, it lacks the drag-and-drop functionality seen in most of its alternatives.
The post creation process in Sprout Social looks simple enough, allowing you to add media, captions, and tag profiles, but it lacks stock image integration, which may require users to rely on external sources for images.
Although you can customize your post in multiple ways while using Sprout Social, there is no way to tailor the caption for multiple platforms at once if you are scheduling an Instagram post for other networks as well.
The AI Assist feature helps in creating captions by generating variations and adjusting tones, though it doesn’t extend to content ideation, which may limit creativity for some users.
One specific capability in the tool, the Optimal Send Times feature, proves to be a nifty trick to target maximum possible engagement. It analyzes audience activity patterns from the past 16 weeks and recommends the best time to post on Instagram.
For collaborative work, Sprout Social includes robust team collaboration tools. Posts can be staged in various states such as Draft, Queue, or Submitted for Approval, allowing for a thorough review process before content goes live.
Key Features:
- AI-enhanced Post Captions: Sprout’s AI helps you craft polished, engaging captions so you spend less time writing and more time connecting with your audience.
- Optimal Publishing Time Options with ViralPost: ViralPost suggests the best times to publish when your followers are most active, instead of guessing.
- Asset Library for Content: Keep all your branded visuals, templates, and approved assets in one place for quick, consistent posting.
- Custom Timezone Selection for Scheduling: Whether your audience is local or global, you can set timezones to make sure posts go live right on time.
- Content Tagging: Organize and track your posts with tags, making it easier to measure performance across campaigns or topics.
- Collaborative Calendar Sharing: Share your content calendar with teammates or clients so everyone stays aligned on what’s scheduled.
- On-draft Collaboration: Work together on posts before they’re published—leave feedback, make edits, and approve drafts without messy email chains.
Strengths
- Supports Multiple Accounts: The platform’s interface supports scheduling and publishing for multiple social media accounts, saving users significant time.
- Suggest Best Times to Post: The publishing tools make it easy to optimize your posting schedule as per best time recommendations across various social media networks.
- Detailed Analytics: Sprout Social’s strength lies in its detailed analytics, offering valuable insights into your social media performance.
Kathryn R.
We LOVE that we can access all platforms of social media through Sprout Social and that we are able to manage our posts quickly and easily! We don’t have to have multiple windows open, and the process has been so seamless compared to the way we used to have to manage our pages! The support is amazing, and we use Sprout Social all throughout our day and week. We are so thankful it has been a smooth transition and has been simple for our colleagues to understand how to post as well. Thank you!
Areas to Improve
- High Cost: The per-user pricing model can be expensive, making it less suitable for larger companies.
- Does Not Support Reusing Content: The interface lacks the ability to reuse content across different platforms, limiting customization options.
- Steep Learning Curve: Even though Sprout Social has a clean dashboard, new users who manage many social accounts may find that the tool requires a steep learning curve.
Chelsea S.
A LOT of features (including some of the best features Sprout has to offer) are hidden behind levels of payment. It’s super pricey, even just for basic plans with basic features. Plus, the mobile app needs help. It seems there’s always a glitch with the mobile app—captions not copying when you go to IG to post, long loading time for mobile publisher posts.
What’s the Standout Feature of Sprout Social
Sprout Social’s standout feature is its ViralPost technology, which intelligently analyzes when your audience is most active and when wider competition is minimal. It then automatically schedules your posts at those optimal times to maximize visibility and engagement.
Pricing
Sprout Social has three paid plans starting from $199 per user every month to manage five social profiles. The other two plans come at $299 and $399 per user/month to manage an unlimited number of social profiles.
For more details, check out our detailed Sprout Social pricing breakdown.
Best IG scheduling tool for:
Agencies, eCommerce, and Social Media-based businesses
Ratings:
4.5/5 (G2), 4.6/5 (Capterra)
Apps:
Web version, Android and iOS apps
Social Media Platform Supported:
Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Google Analytics
About Agorapulse
Agorapulse is a multi-purpose social media management tool that helps users keep their publishing consistency with its intuitive calendar design. It also offers a suite of features to monitor traffic and conversions from all your social accounts. The listening capabilities around social listening give users a competitive edge, as they can keep an eye out for their brand’s reputation as well as that of their competitors’ performances.
Key Features:
- Multi-Network Scheduling: Create a single post and schedule it across multiple social platforms like Instagram, Facebook, LinkedIn, TikTok, X, and more.
- Collaborative Worklfows: Function effectively as a team with custom access, task assigning, approval setups and specific roles to make management smoother.
- AI Writing Assistant: The AI integration in Agorapulse helps users improve their manually written captions.
- Content Queues: Set up custom content queues to further automate your Instagram publishing flow.
- PulseLink in bio: Build landing pages and place their links in the Instagram link in bio to drive traffic to the destination you want.
- First Comment Scheduling: Add all your extra text, including CTA, hashtags and or any other info into the first comment and schedule it right with your Instagram post.
- Bulk Scheduling: Upload and schedule up to 200 posts in one go using CSV file with Agorapulse.
Strengths
- Easy Bulk Scheduling: The capability to plan and schedule upto 200 helps save a lot of time and automate the posting of weeks worth of posts.
- Performance Tracking: The analytics in Agorapulse helps businesses detect the success of their strategies or any gaps which need to be filled.
Sandra H.
Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.
Areas to Improve
- Mobile App Limitations: Agorapulse’s mobile app is not as developed as its web version.
- Frequent Glitches: Scheduling pipeline gets disrupted due to the disconnections of accounts.
Maria H.
There’s very little I can say I dislike about Agorapulse. If I had to choose one element to point out, I would mention that when we first started using the product, we noticed some errors that would come up or posts were not published. However, we worked with their tech support to resolve these occurrences. Over the last year or so, I have noticed that we now have very few, if any, bugs or issues.
What’s the Standout Feature of Agorapulse
Agorapulse’s standout feature is its Unified Social Inbox, which brings all comments, messages, and mentions from your connected platforms into one central feed. It also lets you smartly automate moderation and replies via customizable rules, streamlining engagement like never before.
Pricing
Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $69 for Standard, $99 for Professional to $149 for Advanced, managing 10 social profiles. Additional profiles cost $15 each for every plan. check out our detailed Agorapulse pricing breakdown.
Best IG scheduling platform for:
Individual social media managers, entrepreneurs, agencies, and influencers
Ratings:
4.5 / 5 (G2)
Apps:
Web version, Android and iOS apps
Social Media Platform Supported:
Facebook, Instagram, Threads, LinkedIn, X, Pinterest, TikTok, YouTube, Google Business Profile, Mastodon, and BlueSky
About Social Champ
Social Champ is another Instagram tool with multiple facets to make it easy for small brands and businesses to get advanced features in pocket-friendly rates. The integrated and intuitive dashboard helps users customize and schedule posts on multiple platforms. It not only offers advanced content automation capabilities but also has listening, engagement and analytics, making it complete solution for Instagram management.
Key Features:
- Advance Scheduling: Schedule variety of Instagram content including Reels, carousels and Stories in advance for multiple accounts.
- Bulk Scheduling: Schedule up to 300 posts in one go by adding all its content and publishing time into a CSV and uploading it to the tool.
- Content Recycling: Select top-performing or branded content to publish it repeatedly, leveraging its maximum potential.
- Team Collaboration: Set separate workspaces, permissions, timezones, and approval workflows for different clients and brands to keep things running smoothly.
- Boost Posting: Increase the reach and visibility of your best Instagram posts by boosting it.
- Best Time Suggestions: Schedule your posts at the right time to help them gain the maximum traction on social media.
- Grid Planner: Visually plan your Instagram profile look by accessing the mock preview your currently scheduled posts will create, making necessary tweaks.
Strengths
- Team Collaboration: The simple approval and feedback exchange setup in the tool makes it easy for users to keep stakeholders in the loop.
- User-Friendly Experience: The intuitive design of the tool helps in improving the user experience.
Ann L.
Love how easy it is to use and how clients can approve proofs without a lot of extra expense or confusion. AI tools are nice. Reliable, friendly support, and most importantly, whenever we have made requests or suggestions, the tech team has taken our requests seriously and integrated some great solutions.
Areas to Improve
- Limited Free Plan Access: Users are not able to get the full scope of the tool’s capabilities under the free plan due to restrictions.
- Mobile App Limitations: The mobile version of Social Champ fails to compare to the desktop version.
Thomas S.
Base pricing doesn’t include access to X accounts. Setup of your accounts requires the use of your laptop and website and cannot be done efficiently via your Android App.
What’s the Standout Feature of Social Champ
Social Champ has a highly effective suite of functionalities, namely AI Champ Suite. It includes AI Content Wizard for captions, AI Imaginator for visual content creation and automation. It also overs boost posting which gives an extra edge to organic content, expanding its reach.
Pricing
Social Champ has three pricing plans: Champion at $29 (supporting 2 users and 12 accounts), Business at $99 (for 6 users and 40 accounts), and Agency at $299 (allowing 100 accounts and 10 users). The Enterprise plan is completely customizable.
Best IG scheduling platform for:
Social Media Managers & Agencies, Small to Medium Businesses, and Freelancers
Ratings:
4.7 / 5 (Capterra)
Apps:
Web version, Android and iOS apps
Social Media Platform Supported:
Facebook, Instagram, Threads, LinkedIn, X, Pinterest, TikTok, YouTube, and Google Business Profile
About Pallyy
Pallyy is a tool designed for agencies and SMBs with a clean and simple Instagram scheduling dashboard. It supports all the basic functionalities required to manage Instagram business and creator profiles. It is equipped with the basic team collaboration tools and users can easily share calendar views of their publishing pipeline with their team members. Along with Advanced content management features, you will have access to analytics, and social inbox to get an overall handle on your Instagram marketing.
Key Features:
- Instagram Story and Carousel Automation: Schedule and directly publish all types of including Instagram Reels, Story and carousel posts.
- Image Cropping Tool: The inbuilt image editor in Pally helps optimize images to fit the specifications of Instagram.
- Shared Calendar: Users can share publishing calendars with any stakeholders to provide transparency to all people involved.
- Approvals: Create rules to let your team efficiently review, approve or provide feedback on created posts, making sure no subpar content is approved and published.
- First Comment: Keep captions uncluttered by adding all the info-dump to the first comment and scheduling it along with the Instagram post itself.
- Tag Users: Tag locations, mention users and invite up to three collaborators within your Instagram posts.
- Grid View: Access real-time grid view of your scheduled posts to optimize your scheduling timeline to keep your profile view as aesthetic as ever.
- Identify the Best Time to Post: Use analytics to find the best time to post for each of your Instagram account connected to Pally.
- Media Library: Keep your content assets organized within the dedicated space in the tool.
Strengths
- Ease of Use: It is easy to use and allows you to draft and schedule your Instagram posts through an easy and intuitive dashboard.
- Provides Different Views: It has different views (grid, list, calendar, board, table, month, week) which are incredible because different professionals have different working styles.
- Link-in Bio: Pallyy’s link-in-bio feature allows you to create a beautiful, custom landing page, making it easy to drive traffic.
Katelyn
I compared around 20 platforms to manage my social media portfolio of around 8 clients, and nothing compared to Pallyy in terms of features and price. I’ve been using Pallyy for a couple of years now, and it just keeps getting better and better. The [sensitive content hidden] is available and responsive to any feedback. I love the ease of being able to share the content calendar with my clients and for them to provide feedback. Scheduling to multiple channels is simple, and really, it just does everything I need it to without complicating the process.
Areas to Improve
- Sub-Par Customer Service: The support team often provides unsatisfactory solutions to user problems.
- Unavailable White Label: The absence of white labeling capabilities makes it difficult for resellers and agencies to consider Pally.
Jacob
There’s the occasional bug, but nothing major and a highly responsive team to report to.
What’s the Standout Feature of Pallyy
Pally’s simple UI hides a treasury advanced features including geo-tagging, grid planning and Bio link. However, it also has highly comprehensive analytics and competitor benchmarking and social inbox which puts it in league with enterprise-level tools.
Pricing
Pallyy offers three pricing tiers designed for different business needs. The Free plan costs $0 monthly and includes 1 social set, 15 posts per month, and basic analytics for individuals starting out.
The Pay As You Go plan at $25 monthly provides unlimited posts with one social set, allowing businesses to add extra social sets for $25 each and additional users for $29 monthly. The Unlimited plan at $199 monthly delivers unlimited social sets, posts, and users, making it ideal for agencies and large teams requiring maximum scalability across all supported platforms.
Best IG scheduling platform for:
Agencies, Small Businesses, and Creators
Ratings:
4.5 (G2), 4.8 (Capterra)
Apps:
Android and iOS Mobile App and Web Version
Social Media Platform Supported:
Facebook, Instagram, Threads, Bluesky, LinkedIn, X (Twitter), Google Business, Pinterest, Twitch, and YouTube
About Metricool
Metricool is a functionally diverse social media tool with capabilities encompassing post planner, analytics, inbox, AI support, competitor tracking, and much more. The tool has strong backup of data driven actionable insights which help users make the right decisions. As far as scheduling goes, it centralizes publishing activities into a single intuitive dashboard, and offers all the advanced content creation capabilities to make you succeed on Instagram.
Key Features:
- Schedule and Auto-Publish: Automate all Instagram publishing or set notifications to manually post your content at the most favourable times.
- Data-Driven Reports: Comprehensive Instagram statistics including reach, impressions, interactions, follower evolution, and performance metrics consolidated in intuitive dashboards to help in decision-making.
Make use of in-depth data on reach, impressions and other metrics to analyze your Instagram performance and fix your strategy if need be. - Competitor Analysis: Analyze your competitors posting patterns and successful content categories.
- Looker Studio: Create custom dashboards with deep data visualization, and comprehensive multi-brand performance analysis capabilities with Google’s Looker Studio.
- Unified Planner and Calendar: Drag and drop posts to reschedule posts at the best times and maintain an evenly distributed posting pattern across all platforms with calendar view.
- Streamlined Approval Workflow: Use team collaboration workflow which enable content review, approval processes, and permission management for clients and team members.
- Tracking SmartLinks: The link-in-bio integration automatically populates with new posts, driving traffic to chosen websites and providing detailed click-through analytics.
- AI Assistant: Artificial intelligence tools for content optimization, hashtag suggestions, caption generation, and performance insights to enhance social media strategy and engagement rates.
- Centralized Social Inbox: Use the unified social inbox to respond to DMs, comments and any other social interactions from one dashboard.
Strengths
- Easy to Use: Metricool’s clean UI makes it easy to use and get adapted to by new users.
- Centralized Dashboard: The centralized dashboard makes social media management simple and saves a lot of time.
Kar B.
I love that I can choose music for TikToks and Instagram and schedule them! I also love how easy it is to schedule across so many different platforms. I appreciate that customer support is live.
Areas to Improve
- Lack of White-label: Does not have white-label in most pricing plans.
- Slow Chat Support: Some users experienced slow chat support, waiting for a resolution for several hours.
Verified User in Research
I wish there was a way to combine the data for both brands so you can see how well YOU are doing as a social media manager. Also, I wish there was a way to compare results of ‘campaigns’ rather than individual posts.
What’s the Standout Feature of Metricool
Metricool has a lot of advanced features but its comprehensive analytics, followed by competitor analysis and custom report creation help users understand what is working for them. These features also provide a realistic best time to post, helping users’ posts succeed. Also the AI Assistant which provides variations of captions from which users can select the best one work to make sure that the best possible content is being published.
About Metricool
Metricool excels in content creation and scheduling, supporting all major Instagram formats, including posts, Reels up to 15 minutes, Stories, and carousels. Users can auto-publish content on Instagram Business and Creator accounts, with intelligent notifications for manual publishing when required.
In our opinion, Metricool’s core strength lies in its analytics-driven approach, providing comprehensive performance insights, including reach, impressions, engagement metrics, and optimal posting time recommendations. With its competitor analysis feature, users can perform real-time research of rival brands’ social media performance, analyzing successful content strategies and engagement rates across multiple platforms.
As official partners with Google, Meta, X, and Pinterest, Metricool offers advanced integrations, including Looker Studio for custom reporting and team collaboration tools, making it ideal for data-focused marketers and agencies.
Pricing
Metricool offers four pricing tiers: a permanently Free plan ($0/month) supporting basic social media management excluding LinkedIn and Twitter, with 50 monthly posts and 5 competitor profile analyses. The Starter plan costs $18/month annually ($22 monthly) and includes unlimited scheduling, LinkedIn connection, 100 competitor analyses, and downloadable reports.
The Advanced plan at $45/month annually ($54 monthly) adds team collaboration, approval workflows, Looker Studio integration, and Zapier connectivity. Custom plans start at 50 brands with tailored features and white-label options. Twitter/X access requires a $5/month add-on for paid plans.
For more details, check out our detailed Metricool pricing breakdown.
Best IG scheduling platform for:
Social media managers, Freelancers, Agencies, Small Businesses, Medium Businesses, and Creators
Ratings:
4.7 (G2)
Apps:
Android and iOS Mobile App and Web Version
Social Media Platform Supported:
Facebook, Instagram, Threads, Bluesky, LinkedIn, X (Twitter), Telegram, Google Business, Pinterest, Mastodon, Canva, Unsplash, and YouTube
About Publer
Publer is a distinguished suite of tools that makes a suite of social media solutions for multiple platforms. These capabilities include planning, publishing, and analysis across various social networks. It notably features some content scheduling aspects which ensures publishing consistency is maintained which users can focus on bigger strategic moves.
distinguishes itself by offering a robust suite of tools that simplifies content planning, publishing, and analysis across various social networks such as Instagram, Facebook, Mastodon, and more.
One of the features that impressed us the most is its visual drag-and-drop calendar, which aids in effortless scheduling. In addition, the advanced automation capabilities, like intelligent auto-scheduling and bulk uploads via CSV, allow users to save significant time by scheduling hundreds of posts in minutes.
Publer is also unique for its direct Instagram integration, which enables seamless scheduling of posts, Stories, and Reels without requiring a Facebook Business Manager account—a major advantage for many content creators.
Beyond scheduling, Publer provides an advanced content recycling system that uses Spintax technology to keep automated posts fresh and non-repetitive. Its team collaboration features, including client approval workflows, make it an excellent choice for agencies.
While its analytics and unified inbox have room for improvement, Publer remains a powerful, all-in-one solution for anyone looking to efficiently manage and scale their social media strategy. It’s an intuitive tool that balances advanced functionality with a simple, clean interface.
Key Features:
- Post Scheduling: Use the drag and drop calendar interface making auto-scheduling way easier than manually publishing a post.
- Content Management: Streamline your content storing system within a built-in library and use labels to make things navigable.
- Analytics Insights: Track real-time Instagram performance and important metrics to understand the results of your activities.
- Bulk Upload: Save hours of manual work by uploading and instantly scheduling hundreds of social posts with CSV upload.
- Content Recycling: Use the content recycling feature to keep republishing successful content with little tweaks, avoiding repetition while keeping your feed supplied with new posts.
- Team Collaboration: Streamline client approvals and team management with organized content review processes and permission controls.
Strengths
- Seamless Instagram Integration: Connects directly to Instagram without requiring Facebook Business Manager, enabling straightforward scheduling eliminating setup complexity.
- Comprehensive Analytics: The performance tracking and competitor analysis tools provide strategic insights for data-driven decision-making.
Hamish N.
Publer has simplified my entire posting workflow. I love being able to bulk schedule videos using a CSV, preview everything before publishing, and post across multiple platforms in one go. The interface is clean, fast, and beginner-friendly—even for video-heavy accounts. Auto-scheduling and calendar views are super intuitive and save me hours each week.
Areas to Improve
- Pricing Restrictions: Many essential features are only available under higher tiers ike historical data lookback and advanced analytics.
- Missing Social Inbox: No unified inbox feature for managing comments, direct messages, and social interactions.
Sujit K.
While Publer is an excellent tool for social media management, one area for improvement could be its pricing structure, which may not be ideal for smaller businesses or individual users on a tight budget. Additionally, some users might find the learning curve slightly steep for advanced features, especially if they’re new to social media management platforms.
What’s the Standout Feature of Publer
The advanced scheduling features in Publer make for one of the most standout features. Its content recycling, RSS feed and content discovery, and bulk scheduling, together make for consistent posting on your Instagram profiles.
Pricing
Publer offers a range of plans to suit different needs, starting with a Free plan that includes three social accounts and 10 scheduled posts per account. The Professional plan, for solopreneurs, costs $4.00/month (billed annually) for unlimited posts and drafts. The Business plan, ideal for agencies, is priced at $8.00/month (billed annually) and adds features like unlimited AI prompts and analytics reports. For larger organizations, it also has a custom-priced Enterprise plan.
Key Factors to Choose an Instagram Scheduling Tool
We’ve unveiled a whole list of the best Instagram scheduling tools in this article now. However, picking the perfect instagram tool that suits all your needs is completely up to you.
If you’re confused with all these tools and their multitudes of functionalities, take a pause. When evaluating your best options, there are essential factors you must look for other than which everything will be added advantages.
Here’s what to prioritize in an Instagram scheduling tool:
- Affordable Pricing Options: Look for a tool that offers variable pricing options, one of which falls in the bracket of your budget rather than breaking your bank.
- Direct Publishing Ability: As Instagram has a lot of restrictions regarding external tools publishing content, make sure the tool you go for, provides direct publishing options.
- Team Collaboration Workflow: Social media marketing for SMBs, agencies and larger businesses often involves a team. The tool you select needs to come equipped to accommodate growing teams without costing too much.
- Insights on Content Performance: Other than businesses who are just starting out, every marketing venture requires access to analytics. So, it will be best if your scheduler can provide comprehensive Instagram analytics.
- Customer Support: Often ignored, good customer support is vital for smooth user experience. So look at reviews to determine if your tool has a proactive support team.
Conclusion
Managing the Instagram presence of any business requires strategic planning on multipple levels. So you need to make the right choice while opting for an Instagram scheduling tool as content automation is the key to creating a steady presence on the platform.
When you make the choice, prioritize the factors which matter the most, i.e., budget, business size and the most important features you require. When you take these into consideration, your choice will become simpler.
For businesses seeking a comprehensive solution that balances powerful features with competitive pricing, SocialPilot offers an excellent combination of functionality and value.
Ready to streamline your Instagram strategy? Start your 14-day free trial with SocialPilot today—no credit card required.
Frequently Asked Questions
What is the best Instagram scheduling app?
The best Instagram scheduling apps for 2025 are:
- SocialPilot
- Hootsuite
- Buffer
- Planable
- Sendible
- Loomly
- Later
- Sked Social
- Iconosquare
- Sprout Social
- Agorapulse
- Social Champ
Does SocialPilot allow direct Instagram scheduling?
Yes, you can now directly publish to your Instagram business account with SocialPilot.
You can automatically schedule image, reels, stories, and video posts without using a reminder or third-party tool.
What is the best time to post on Instagram?
The best time to post on Instagram largely depends on your business niche and target audience. However, the general best time frames to post on Instagram are 3 am to 6 am and 11 pm-2 pm.
What day is best to post on Instagram?
Tuesday is the best day to post on Instagram. Since Mondays are the busiest for most people and weekends reserved for leisure, your audience is less likely to respond to business posts.
Should I post every day on Instagram?
Yes, you should post at least once a day on Instagram and share multiple stories throughout the day. This will increase your chances of more profile visits and followers. It also keeps you active on your followers’ feeds.
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